Grocers Get Green - Advancing the Food Industry of Minnesota Spring 2020 - Minnesota Grocers Association
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Advancing the Food Industry of Minnesota Spring 2020 Grocers Get Green
Coming Soon!
“By combining the best of
both companies,
New Harvest Produce
is positioned to be a customer’s first
choice in fresh and cut produce.”
Ron Carkoski, CEO New Harvest Produce
H. Brooks & Company
File Name: HB_4C_(process)_logo_FNL.eps
Color(s): 4-color process
Our Classic Taste is Lookin’ Fresh
The #1 cheese in the Upper Midwest now has a new logo, redesigned packaging
and a fun, engaging brand personality, all under a new name
Crystal Farms® Dairy Company.
©2019 Crystal Farms Dairy Company
COVER
In today’s marketplace, sustainability
Sales and Advertising conversations are front and
Karly Ackerman, Minnesota Grocers center. As an industry, we have
Association the opportunity to be a leader by
Editors meeting our customer expectations
Jim Bohen, Bohen Communications
Jamie Pfuhl, Minnesota Grocers Association while exploring innovative solutions.
Design
Contents
Ideal Printers Inc.
MGA Board of Directors
Chair
Kris Kowalski Christiansen, Kowalski’s
Companies, Inc.
Past Chair F EATURES
Mark Collier, Superfair Foods
Vice Chairs
Brian Audette, UNFI 8 Reduce, Re-use, Retail…
Chris Coborn, Coborn’s, Inc.
Greg Kurr, KEMPS
Retail food industry consultant Michael Sansolo examines food
Patrick Miner, Miner’s, Inc. chain strategies to support the challenges facing retailers. As
Chris Quisberg, S&R Quisberg, Inc.
Paul Radermacher, Radermacher Holdings, Inc.
consumer awareness and demands grow, Sansolo discusses the
Craig Thorvig, Chris’ Food Center need to be more focused on proactive sustainability solutions.
Doug Winsor, Jerry’s Enterprises, Inc.
Directors 9 Industry Peers Embrace Sustainability Efforts
Jim Almsted, Almsted Enterprises
Darren Caudill, Cub Foods
As “Grocers Get Green,” see what your peers are doing world-
Greg Cross, SpartanNash wide with their sustainability initiatives. Get a sneak peak at
Bob Durand, Associated Wholesale Grocers
Mary Fuhrman, Hy-Vee Food Stores
innovative initiatives showcasing how customers can work with
Curtis Funk, Lund Food Holdings, Inc. retailers to create change.
Michael Hajlo, Pepsi Beverages Company
Greg Hasper, Crystal Farms (MGA Council
Chair)
12 Waste Not, Want Not
Jaime Mackenthun, Mackenthun’s Fine Foods Minimizing food waste is essential for a profitable foodservice
Kristi Magnuson Nelson, Hugo’s/Valley
Markets, Inc.
program. Jerry Soverinsky takes a deep dive into the process,
Paul Martin, Willie’s Super Valu training, and goals that are needed to succeed.
Tom Reinhart, Kwik Trip, Inc.
Andrea Teal, Teal’s Management
Lauri Youngquist, Knowlan’s Super Markets, Inc.
14 Spotlight on Industry Trends: Beverages
MGA Staff The beverage category is key to our industry. These pages
Jamie Pfuhl – President highlight trends and innovations.
Karly Ackerman – Membership/
Communications Manager
Katie Frederick – Accounting/Office
18 Online Grocery Shopping: Seven Key Research Findings
Administrator Each year the Retail Feedback Group conducts an extensive study
Mike Karbo – Vice President
Government Affairs
of online grocery shoppers in the United States. Brian Numainville
Minnesota Grocer covers the Minnesota food
showcases key takeaways from the report. This national study
industry: supermarkets, superstores, convenience delves into a wide range of topics, providing important insight
stores, specialty grocers, wholesalers, sales agents
and manufacturers. Minnesota Grocer, published
into shoppers, as well as assessing use-share and satisfaction
quarterly, is the official publication of the Minnesota among major service providers.
Grocers Association. Subscription price is included
with membership. Reprints available.
24 What Can-A-Business Do?
In an effort to reduce our carbon footprint and to support
Minnesota Business, MGA prints this magazine on Flo
Legal marijuana is roiling company drug policies. As legal
coated papers. Flo is made and manufactured in Cloquet, marijuana continues to grow, Stephenie Overman reviews policy
Minnesota. It is FSC certified (meaning more trees are
planted by the paper industry in these forests than are cut
best practices with clear expectations.
down to be used for making paper) and is made up of at
least 10% recycled fiber.
Minnesota Grocers Association DEPAR T MENTS
1360 Energy Park Drive, #110
St. Paul, MN 55108
651-228-0973 (metro area) 6 From the President 30 Advertisers
1-800-966-8352 (outstate)
651-228-1949 (fax) 28 People, Stores & Companies
www.mngrocers.com
Minnesota Grocer Spring 2020 5
From the President
JA M I E PF UH L
“Sustainability is most often defined as meeting the needs of the present without
compromising the ability of future generations to meet theirs. It has three main
pillars: economic, environmental, and social. These three pillars are informally
referred to as people, planet and profits.“
H
appy New Decade! I am But, today, sustainability customer-first strategies. This
not sure what happened means much more than just ultimately requires a commitment
to the last 10 years. People the “hot items” list or being from your entire community –
always say time goes environmentally responsible; farm to fork.
faster the older you get – I am not it’s bigger than that. It’s about Sustainability is also front and
admitting to getting older – but people, organizations and center for the MGA. There are
time sure is going faster. responsibility. And, how we many disruptors in our day-
Sustainability is front and approach these conversations to-day work and we have the
center in all conversations these means much more than banning, added realities of a changing
days. There are daily articles feeing or putting things in a blue legislative dynamic in Minnesota.
about the bag – plastic, paper, bin. It’s about how we see our We, too, are mindful of what is
reusable or none. Food waste role in the discussion and our going on around us, and cannot
conversations are world-wide. ability to visualize solutions. waiver from our commitment
And, I don’t have enough space When looking at industry to ensuring the MGA is a
in this article to get into the trends for 2020, brick and sustainable organization. It
straw debate. mortar sustainability is front is important to carry forward
This issue of the Minnesota and center. The challenges the work of our predecessors –
Grocer is exciting because we facing industry – mergers, labor 123 years is certainly a legacy
are highlighting “grocers get shortages, regulatory creep, worth advancing.
green.” As an industry, it seems dramatic landscape shifts and In the coming months we
that we touch just about every more – are a bit overwhelming. will ask you to get a little more
facet of the “green” chain. We Yet companies that are taking involved. You will see periodic
make it, package it, sell it, provide a holistic approach, listening surveys asking for your thoughts,
it as a service, or throw it out. to their customers, and staying opportunities to attend events,
The interesting fact is that we true to their core competencies, and ways to share your ideas.
have been innovators for years. are building a foundation for Please take a moment to let
For decades, we have been their future. This is a task that us know what’s important to
committed to zero waste, lighter cannot be taken lightly and you – this will provide guidance
and more efficient packaging, requires a steadfast vision. to support our customer-first
and the promotion of consumer We must be respectful of the strategy. Our sustainability,
education. This issue (pages realities facing industry, but we too, depends on our entire
9-10) highlights a continuation cannot let disruptors shift our community. Personally, I am
of the conversation, and industry focus. Companies can win by excited to see what we collectively
peers who are taking “green” maintaining their core values – accomplish in the next decade.
opportunities to the next level. quality, price, convenience, and
6 Minnesota Grocer Spring 2020
REDUCE,
items such as plastic bags and
straws. Already products such
as reusable drinking straws and
RE-USE
portable flatware are popping up
in countless retail locations, from
REI sporting goods to convenience
stores. And according to reports I’ve
RETAIL…
received, the items are selling.
For the industry, there are clearly
steps that need be taken fairly
quickly. Inside companies, it appears
that new efforts will be necessary
to examine and eliminate areas of
waste in the supply chain and in
Written exclusively for the MGA consumer product packaging.
by Michael Sansolo Clearly, some of those issues
T
will require collaborative activity
here’s no shortage of challenging reality with no simple between trading partners to
challenges facing retailers solution that will satisfy growing determine how to address this
in 2020. Competition is consumer awareness and demands. issue without creating brand new
as hot as ever, especially The reality is that stores feature problems with product damage
with the continued growth single-use plastics in nearly every or sanitation and food safety. In
of electronic commerce and aisle and there are few locations many respects, efforts to address
deep discounters. Consumer where shoppers are more aware this emerging issue may require
desires and shopping habits are of this new and growing issue. cross-industry cooperation along
changing quickly. There are countless other areas the lines of the efficient consumer
And, to be honest, that’s just where single-use plastic is as big response moves from the mid-
scratching the surface. It doesn’t (or bigger) a problem than in 1990s, which the industry undertook
consider issues like the stunning supermarkets, but few of those to reduce inefficiency and
decline in U.S. birthrates and industries are visited as often by uncompetitive practices.
the challenges that portends for individual consumers. In addition, the effort is likely to
the future. To add to the complexity, many require strong consumer education
But add to the list the need to retailers say it is simply a matter of programs to help shoppers
be more focused than ever on time until these concerns lead to understand the benefits and reasons
sustainability, especially finding new forms of legislation that limit for changes in the packages they are
ways to reduce or eliminate single- how single-use plastics are featured, used to selecting. Such education
use plastics. There is nothing in that while regulations on supermarket is likely to extend to more detailed
challenge that promises to be easy, products might well be the simplest information on packaging and
but consider two important thoughts. way elected officials can act on this to websites that explain product
First, a convenience chain retailer extremely complex issue. sourcing, carbon footprints and
recently commented to me that the Sadly, the complexity doesn’t end numerous other
very word convenience is almost a there. Retailers have no way complex issues
synonym for plastic. So many of the of knowing with impacted by this
items sold as convenience goods to certainty whether push for a greener
shoppers in c-stores, supermarkets, the same shoppers shopping trip.
drug stores or anywhere rely on the who are clamoring The bottom line is
simplicity and convenience of single- for this change would that, as with all new
use plastics. be wiling to pay more challenges in retail, this
But, on the opposite side of things, for environmentally will not be addressed
another retailer told me he is already friendlier packaging. simply and painlessly.
receiving letters from school children Yet, in conversations But just as the industry has
urging him to no longer offer single- with many retailers, I successfully (relatively) coped
use plastic straws in his stores to hear a clear recognition that, these with new forms of consumer
protect sea turtles and other marine uncertainties aside, the issue is not desires and competition, it will
creatures. As the retailer said, once going away and will require action. have to stride to work on this new
third-graders are involved, their Already we are seeing news challenge with creativity, energy
parents will act sooner not later. reports of municipalities enacting and determination.
So, the industry is facing a very laws limiting the use of specific
8 Minnesota Grocer Spring 2020
Industry Peers Embrace Sustainability Efforts
As “Grocers Get Green,” see what your peers are doing world-wide with their sustainability
initiatives. We have the opportunity to be a leader by meeting our customer expectations while
exploring innovative solutions.
By 2025, 100% of ALDI packaging, including plastic packaging, will be
reusable, recyclable or compostable. ALDI will also reduce packaging ‘Food in the nude’ is a New
material across its entire range by at least 15%. The company is also Zealand campaign to end plastic
committed to working with its supplier community to achieve the following packaging for fresh produce in
comprehensive goals: supermarkets. Foodstuffs have
•B y 2020, 100% of ALDI-exclusive consumable packaging to include signed the New Zealand Plastic
How2Recycle label; Packaging Declaration, which is
•B y 2020, implement an initiative to make private-label product packaging committed to making all store
easier for customers to reuse; and private label packaging
•G uide continuous improvement of product packaging by internal expertise 100% reusable, recyclable or
and external evaluations. compostable by 2025. It has also
introduced recyclable food trays
– a measure that gives customers
Albertsons Companies’ the opportunity to divert more
The Kroger Co. plans to pilot pharmacies are swapping white than 80 million trays from landfills
a reusable packaging system for brown as they transition from every year.
for leading consumer brands traditional white prescription bags to
in an exclusive grocery retail a new recycled brown bag at 1,700+
partnership with Loop US LLC, a locations across the United States.
circular online shopping platform The switch to the more sustainable H-E-B has stepped up sourcing
developed by waste management bag is expected to save more than standards and transparency for
firm TerraCycle. Products available 5,000 trees annually. Made with fresh, frozen, prepared and shelf-
via the Loop platform come 100% recycled content, the new stable seafood. The San Antonio-
packaged in reusable glass or bags include 60% post‑consumer based grocer said its updated policy
metal containers and are shipped recycled content, making Albertsons augments efforts to source certified
directly to consumers in a specially Companies the first major pharmacy wild-caught and farmed seafood;
designed tote bag. After use, the chain to offer this type of bag. The expand traceability systems for all
products are collected free from fiber in the new bags is certified to seafood products; prevent human
consumers’ homes and then meet the Forest Stewardship Council rights abuses and support workers’
cleaned, refilled and reused. (FSC) standards for recycled content rights in seafood supply chains; and
and is Rainforest Alliance Certified. foster environmental and ethical
integrity in its canned tuna supply.
Working in partnership with Retail Business Services, which develops
private brand products for each of the Ahold Delhaize USA local brands,
Food Lion will restrict certain chemicals from products and packaging, In an effort to reduce waste
work with suppliers to ensure products meet high standards for ingredients and improve recycling, Woodward
beyond what’s required by law today, and collaborate with suppliers to Corner Market will not use
address root causes of contaminants. single-use plastic or paper bags
at checkout. Instead, the all-new
store is encouraging customers to
bring their own reusable bags or
Rochester, NY-based Wegmans Food purchase two different types of
Markets plans to pull single-use plastic reusable—and 100% recyclable—
bags from all of its 47 New York stores early plastic bags, starting at 10 cents
in 2020. At stores where the county or each. The new neighborhood
municipality hasn’t already implemented grocery store operated by Meijer
a 5-cent fee for paper bags, Wegmans will is among the first in the Midwest
charge 5 cents per paper bag. The amount to only offer sustainable bag
collected from the paper bag charge will alternatives made to be used up
be donated to the local food bank serving to 125 times before needing to
each region. be replaced.
continued on next page
Minnesota Grocer Spring 2020 9
Industry Peers Embrace Sustainability Efforts
continued from previous page
Sobeys Inc., the second
largest food retailer in Canada,
announced that it aims to remove
Thailand began the
plastic grocery bags at all of its
New Year with a ban on Sobeys-banner locations across
single-use plastic bags at Canada by the end of January
some major stores. This 2020, making it the country’s first
means the customers national supermarket chain to
will no longer be given eliminate use of the bags. With
plastic bags to carry things the move, 225 million plastic bags
they buy from those will be taken out of circulation, the
stores. Many have found company reported.
innovative ways to carry
groceries.
In Canada, Metro Inc. has
launched a new initiative to rein in
food waste. The Montreal-based
food and drug retailer announced
Pittsburgh, PA-based Giant Eagle aims to eliminate single-use plastics 20 Metro stores now offer a 30%
companywide, including in all stores and operations, by 2025 under a new discount on products nearing their
sustainability platform. Plans call for Giant Eagle to begin the program this expiration date. Metro noted that
spring by phasing out single-use plastic bags at 25 stores in three markets. the effort reduces food waste and
This will pave the way for a broader effort to transition from single-use losses as well as the grocery bills
plastics, including bags, straws, single-serve fresh food containers and bottled for customers who buy these near-
beverages, among other items. expiring but still good products.
10 Minnesota Grocer Spring 2020PARTNER OF
HVAC
FOOD SERVICE
Are You Doing Business in Hennepin County?
Food waste recycling mandate begins January 1, 2020.
More information is available at hennepin.us/businessorganics.
What do I need to do to be in compliance?
1. Have food waste recycling service in place.
2. Provide food waste collection containers back-of-house (such as in kitchens
and dishwashing areas) and properly label them.
3. Separate food waste from trash and recycling in back-of-house operations.
Food waste recycling is not required in front-of-house areas, but may be
required by city ordinance depending on your to-go containers/packaging
(currently required in Minneapolis and St. Louis Park).
4. Provide education and train employees annually.
Where can I get help?
The MGA has been awarded a grant to assist our members with implementation - we can help! Contact Karly
Ackerman at kackerman@mngrocers.com or 651-228-0973 for more information to support compliance in your store.T
he grocery/convenience
store industry is well on its
way to transitioning from
the Cokes, smokes and
gas mentality. Foodservice
is the rising star among
top category performers,
delivering generous
margins that can overcome waning
demand for gasoline and tobacco,
Minimizing food waste is essential for
along with rising labor costs and
credit card swipe fees. But it’s not By Jerry Soverinsky
you can build in appropriate padding.
a foolproof golden ticket, as even You may start with 100 items, but if it
the most established foodservice gets knocked down to 80, understand
operators will attest. that pattern.”
Concerns abound: labor, sanitation, Next, walk through the typical
marketing, traffic control, public product.“We give a new product
wear and tear that a fresh item three or four months [to succeed],
relations, menu development, to endures.“If you want to hold
name a few. Even if you’ve managed looking at all aspects to see
something hot, don’t assume that what works and
to successfully execute all of these you’ll just put it in a case and check
elements and their related concerns, what sells [as
it once an hour. You need to open well as how
in the process, thrilling a thriving and close the door, mimicking what
throng of customers who crave quickly] …
would happen when customers see it understanding
your burgers and Instagram your in the store,” Derian said.
milkshakes and frequent your coffee that change
Each store is unique, with can occur daily
bar … there’s waste. Lots of it. And it demographics and shopping
can quickly spoil the most promising or by the hour. We
patterns that impact foodservice look at weather and
foodservice program. sales differently. Account for
Here’s a sobering statistic: 40% traffic, too.”
these variances in the planning
of our nation’s food supply goes stage, examining product every WASTE GOALS
uneaten each year. It’s the single 30 minutes to assess quality.“You Good
greatest source of solid waste in need to understand the velocity merch
the U.S., according to the National and customer demographic of each andising
Resources Defense Council. (More store,” Derian said,“so that when is directly
sobering: 1 in 6 Americans lack you push product out of the stores, tied to
adequate access to food.) That’s you’ve already identified peak, low proper
roughly $165 billion of uneaten and and shoulder periods.” Consider waste
unsold food each year, enough to build and cook times of individual management,
throw anyone’s foodservice balance products, which will help you explained Wynne
sheet into the red. coordinate timing.“You don’t want Barrett, vice president of
So, while a robust foodservice product coming out of the oven business development for
program can provide generous at the beginning of shoulder time, Jera Concepts. But it’s not a
sales opportunities for grocery/ for instance.” matter of eliminating
convenience stores, managing food Don’t be afraid to waste product waste. Barrett said
inventory—and hence waste—is during this testing phase.“Spoilage “targeted waste”
critical for a healthy bottom line. is a cost of doing business,” said should be the goal, a
A DELIBERATE PROCESS Ryan Krebs, director of foodservice customized value that
The successful foodservice program for Rutter’s, the York, Pennsylvania- each company needs
is not accidental; rather, it requires based c-store chain.“As far as I’m to evaluate.
a systematic process, implemented concerned, there’s no such thing as “In strict terms, the
by capable, well-informed staff.“It zero spoilage. If you try to get down industry looks at short-
starts with design and R&D,” said to a minute amount, you probably shelf-life product waste
Bob Derian, a partner of the Business don’t have offerings out in front of somewhere between
Accelerator Team,“designing which your customers.” 10% to 20% (depend-
products will go into the store. Will it The testing process should include ing on volume), and
be those with a longer shelf life? Or tweaking product production, long-shelf-life products
will they be products that are held for finding a sweet spot of supply and should have almost
two hours?”Those are questions that demand.“If you sell two sausage no waste if the days
must be considered and settled in biscuits, go make two more,” said between delivery al-
advance, along with a shelf-life study. Lisa Lem, category manager, food low and proper stock
“Understand what the products will service and dispensed beverage, rotation occurs,” he
be doing, which ones will get ‘abused’ for Nashville-based Tri Star Energy, said, adding that more
at your store, when in transit, or who recommends patience during
when put on the shelves. That way, the testing phase, especially for new
12 Minnesota Grocer Spring 2020forecast goals, that’s ideal.“If you
wanted only two hours [on the shelf]
but packaging allows for three, that’s
much better,” he said.
TRAINING FOR SUCCESS
No matter the size of your
foodservice operation, it’s important
to train all employees who interact
a profitable foodservice program. with the program.“If the store
typically goes through one case of
burgers a week, yet a new manager
pulls five, that spoils four,” Krebs said.
While many operators define waste
“So, understanding your volumes by
targets in percentages, Barrett said
daypart and training your teams is
it’s important to assess other key
important to reduce waste.”
management principles, including
To aid in the implementation of
frequent subcategory merchandising goals,
any foodservice program, Barrett
deliveries shelf life and subcategory expected
recommends deploying software
allow for versus actual per-store profitability
tools that can address ordering and
more precise performance.“Unique to fresh food
production, inventory management
forecasting. development, the principles must
and product costing. The selected
Barrett rec- be enhanced with the creation of
platform should offer a degree of
ommends eval- targeted waste numbers for each
user friendliness, as well as integrate
uating individual subcategory to ensure adequate
with existing systems.
fresh food categories merchandising and sales.”
Depending on the size of the
for each day- For Lem, waste percentage is
operation, retailers may decide to
part, ques- important, but not at the expense of
pursue such tools internally. Krebs
tioning in- sales.“We want to make sure that we
said that Rutter’s is developing
ventory sce- have product available, which means
an internal, automated system of
narios and we focus on sales rather than waste,”
ordering that seeks to minimize food
production she said.“When we focus too much
waste. The data system analyzes
targets: on waste, we lose out on sales.”
sales, trends and spoilage, providing
Should Whatever your measurement,
the company with a suggested
you run waste goals shouldn’t be fixed
food order.“The goal is to take
through egg but rather reexamined over time,
away human error, removing the
sandwiches by 10 a.m.? especially when new product is
guesswork from a process that
Noon? Whatever your introduced.“If you start a breakfast
has a sharp impact on foodservice
decision,“it’s important hot hold program, the likelihood for
profitability,” he said.
to be consistent with significant spoilage at the beginning
this plan,” he said.“A is high,” Krebs said.“Don’t get IT’S A WRAP
customer must have the shocked if you see 75% spoilage For those trying to apply
same choices [available] on breakfast sandwiches. It takes foodservice experience from another
with each visit.” time for customers to change their industry, the convenience store space
The operator [shopping] behaviors.” is unique and comes with its own
challenges.“In restaurants, you can
should measure SHORT SHELF LIFE reuse steak to make sandwiches,
gross profit margin Managing short-shelf-life products
per item category but in retail, if you waste a burrito,
requires discipline, Barrett said,
after waste, choosing you throw it away,” Derian said. As a
and a commitment to adhering to a
holding warmers, result,“You need to understand how
forecast.“While you can never guess
coolers and bakery to get the best quality, as well as shelf
when a bus may pull in … for short-
displays to manage life,” he said.
shelf-life products, make less more
merchandising well. Easier said than done. Which is
often and commit to the forecast,”
“Buying cooking why Krebs said while managing
he said.“Think of the forecast as
equipment to handle spoilage is key, the focus must lie on
guardrails on a road. Your challenge is
mass production only quality, after which—hopefully—
to narrow the guardrails as much as
hurts during slow everything else will fall into place.
you can.”
times, and likewise “Yes, managing spoilage is key ... but
At the same time, don’t overlook
offering short-shelf- don’t go for getting no spoilage.
packaging, an important component
life product during “Go for fresh.”
of preserving freshness.“You
hours when staff is should be willing to pay more for This article was reprinted with
limited can hurt the packaging,” Derian said.“It will help permission from NACS Magazine, the
execution,” Barrett said. your product stay fresh longer and magazine for NACS, the association for
give it a longer shelf life.” In cases convenience and fuel retailing; www.
where packaging can extend your NACSMagazine.com.
Minnesota Grocer Spring 2020 13Spotlight on Industry Trends:
BEVERAGES
E
very sector of the food industry Back initiative, a sustained effort Smiles with Every Sip and Every Bite.
is evolving at breakneck speeds. aimed at increasing the collection PepsiCo recently announced plans
All aspects of the food chain – of plastic bottles so they can be to achieve 100% renewable electricity
farm to fork – are innovating remade into new bottles, reducing for its U.S. direct operations this year.
to meet the demands of customers, our reliance on new plastic and The U.S. is the food and beverage
answering logistical changes, and making investments in recycling company’s largest market and
reinventing the retail experience. infrastructure. These investments accounts for nearly half of its total
Each issue of the Minnesota Grocer will be made through a new $100 global electricity consumption.
magazine will spotlight industry million industry fund that will PepsiCo’s efforts in the U.S. build
trends and categories. Check out leverage $400 million in investments upon its global progress in switching
these trends! With new products with matching grants in key regions to renewable electricity around the
hitting the shelf every day, see across the country. It’s meant to be world. For example, nine countries in
how our beverage partners are a catalyst that spurs action from PepsiCo’s European direct operations
going above and beyond to be all those involved in growing the already meet 100% of their electricity
sustainability leaders in the industry. circular economy. demand from renewable sources.
Together, we can reduce our use Additionally, in 2018, 76% of the
*** of new plastic and create a more electricity needs of the PepsiCo
Minnesota’s sustainable future for generations Mexico Foods business were
local beverage to come. The Minnesota Beverage delivered via wind energy.
distributors, Association is proud to be a part of “We have entered a decade that
bottlers this unprecedented initiative and will be critical for the future of
and grocers looks forward to working with others our planet’s health,” said Ramon
recognize who share our goal. Laguarta, Chairman and Chief
the value of growing the circular Thank you, Minnesota Executive Officer, PepsiCo.“PepsiCo
economy for recyclable material. We Beverage Association and is pursuing 100% renewable
all share the goal of reducing the American Beverage Association, electricity in the U.S. because the
amount of new plastic we use and for your historic support of the severe threat that climate change
protecting our environment. This Minnesota Grocers Association and poses to the world demands faster
is why America’s leading beverage your industry leadership. Contact and bolder action from all of us.”
companies are making beverage Tim Wilkin at tim@mnbev.com or Thank you, Pepsi Beverages
bottles out of plastic that is 100% 651-291-2722 or Steve Lodge at Company for your historic
recyclable. Our bottles and caps are slodge@ameribec.org to learn more. support of the Minnesota Grocers
made to be remade - as such, they Association and your industry
are not single use. *** leadership. Contact Michael Hajlo
Together, we can open a new PepsiCo at mike.hajlo@pepsico.com or
chapter in the journey toward a connects 952‑895‑1399 to learn more.
circular economy. However, we all people through
know it can only happen if all those some of the ***
involved in the recycling system world’s greatest No one wants to
– businesses, governments and brands and most-loved foods and see waste where it
nonprofits – reinvest in innovative beverages. From Lay’s and SunChips does not belong –
ways that will lead to an increase to bubly, Gatorade and Pepsi – their in our waterways,
in the recyclables that are collected beloved products are enjoyed by oceans and
and remade rather than landfilled consumers more than one billion environment. That’s
or discarded. times a day in more than 200 why The Coca-Cola Company is
That’s why countries and territories around the leading the industry with our World
competing world. The company strives to use its Without Waste initiative. We have
beverage global scale for good and to create a vision for a World Without Waste
companies products in a way that benefits their because it’s the right thing to do for
that make up the American Beverage consumers, their suppliers, their our planet, our communities and our
Association (ABA) recently joined communities and the planet – part business. Our goals include: Collect
together to launch the Every Bottle of their mission to Create more and recycle the equivalent of a
14 Minnesota Grocer Spring 2020bottle or can for every one we sell by plastic by partnering with leading bodies of water, it has a higher level
2030; Make all our packaging 100% environmental organizations. of BOD, which simply means that
recyclable by 2025; Make bottles and Thank you, Great Lakes the waste will require larger amounts
cans with an average of 50% recycled Coca‑Cola, for your historic of oxygen in order to metabolize.
content by 2030; and Partner with support of the Minnesota Grocers The dissolvable oxygen needed for
organizations, governments, industry Association and your industry untreated waste is taken away from
and our customers to create a debris- leadership. Contact Dan Kueppers higher animals such as fish, creating
free environment. at dan.kueppers@glccd.com or an environment that is not livable.
We specifically design our bottles 651‑681-4145 to learn more. The High Strength Waste
and cans using materials like PET Water Treatment process starts by
and aluminum that are valuable *** collecting the run-off, which is then
recyclables. Our bottles are not transported to the city’s waste water
designed to be single use. They are treatment facility where it is run
designed to be reused to make new through their digester, helping to
bottles or cans. More than 97% of power their facility.
Coca-Cola packaging is recyclable, Along with our water treatment
and we are working to solve for the Viking Coca-Cola has a bottle and initiative, we have an aggressive
remaining packages that have recycling can production facility in St. Cloud, recycling program that successfully
challenges. We’re reimagining our Minnesota, and here’s a little about captures over 90% of all materials
PACKAGING to use fewer resources how we’re invested in recycling and coming through the warehouse. Due
and more recycled materials. protecting the environment. to this recycling program, our entire
We believe it should be easier for In an attempt to avoid our 250,000-square foot warehouse
Americans to recycle than it is to concentrate run-off from entering requires only 3 annual collections of
throw items away. That is why we the sewer system, we have added our 1 trash compactor.
invest in partnerships that support High Strength Waste Water
Treatment to our routine. One Thank you, Viking Coca-Cola,
recycling collection and education. for your historic support of
The Coca-Cola Company has a of the main reasons for treating
wastewater prior to its discharge the Minnesota Grocers Association
long-standing history of partnering and your industry leadership.
with industry leaders to make a into a water resource is to lower
its biochemical oxygen demand Contact Stacey Olson at
greater impact. Recently, we joined saolson@vikingcocacola.com or
with Keurig Dr Pepper and PepsiCo (BOD). When untreated waste enters
streams, rivers, lakes, and other 218‑481-3215 to learn more.
to reduce the industry’s use of new
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GROCERY
SHOPPING:
7
Written Exclusively for the MGA
By Brian Numainville,
Principal, Retail Feedback Group
KEY
E
ach year the Retail
Feedback Group conducts RESEARCH
an extensive study of
online grocery shoppers in the FINDINGS
United States. This national study
delves into a wide range of topics,
providing important insight into
shoppers, as well as assessing use-
share and satisfaction among major
service providers. Read further and
learn more about today’s online
grocery shopping environment!
Online Grocery Shoppers…
Some Basic Facts
More than half of the (22% in 2019 versus 21% in 2018).
shoppers completing the The balance of share (12%) went to
survey tried or shopped other providers.
with just one online grocery Amazon Leads in Satisfaction
provider in the last twelve Turning to overall satisfaction
months. About 20% indicated they Walmart Leads in Share among those buying food and
shop mostly or only online for food Shoppers indicated the grocery items online, Amazon
and groceries, while 32% indicated provider they used on their most still registers the highest score
they shop online and in-store recent online grocery shopping on a five-point scale where five
about equally and 48% mostly experience. As Walmart increased is highest (4.60; a drop from 4.70
shop in-store and occasionally their focus on online grocery last year), followed by Walmart
shop online for food and groceries. shopping, they surged to register (4.45; a drop from 4.54 last year)
Fulfillment by pickup appears to the largest share (37%, up from and supermarkets (4.43; an
be “picking up” with 47% of those 32% last year) as compared to improvement from 4.36 last year).
surveyed now indicating their Amazon (29%, down from 31% Interestingly, shoppers with orders
orders were picked up (compared last year) and supermarkets fulfilled by Instacart have an overall
to 43% in last year’s study). held about even for both years satisfaction score of 4.58, similar to
18 Minnesota Grocer Spring 2020that of Amazon, and higher than experience. On the other hand, well as more experience by online
both Walmart and supermarkets. providing products best meeting providers in successfully meeting
Amazon shoppers also rated standards for quality and freshness the expectations of consumers in
six of the twelve touchpoints of remains somewhat of an advantage these departments.
the online shopping experience for in-store shopping. In general, At the same time, among those
significantly higher however, it appears that the shoppers not giving top marks
compared to how differences between online and for meeting standards for quality
supermarket shoppers in-store food shopping are moving and freshness, produce is the
and Walmart shoppers to more of an equivalence in the department with the highest
rated their providers. While minds of shoppers. For seven of percentage of mentions (45%).
supermarket shoppers still the twelve factors measured, 50% Impulse Purchases Alive and Well
recorded lower satisfaction or greater of shoppers find the Among Online Grocery Shoppers
scores on about half of the factors are equal for both types Shoppers were asked if they were
elements measured, versus of shopping. enticed to purchase additional
Amazon and Walmart online These results show that the items during their online order.
grocery shoppers, there was growth and maturation of online The good news for retailers is
similarity with shoppers of these grocery shopping continue to erode that nearly four in ten shoppers
other providers on five elements. the advantage once held by the answered affirmatively, with top
Supermarkets Gaining Ground… But shopping experience at a physical reasons including noticing sales or
Still Show Room for Improvement store. Consider, for example, that good values, citing that items were
While supermarkets share of use 71% of shoppers now indicate new or interesting, or remembering
held about even, it appears they that showing a company knows that they needed an item while
are gaining ground in other areas. and cares about food is equal placing their order. Somewhat
First, supermarkets registered the for both online ordering and fewer shoppers indicated that they
highest percentage of first-time use shopping in‑store! were enticed by noticing items
by online-grocery shoppers (22%, Fresh Departments Continue to Grow were fresh or in-season, or that
compared to 18% for Walmart and Online…Yet Produce Still Falls Short the site or app recommended
9% for Amazon). In the 2018 study, the findings the item(s) based on their cart or
Supermarkets also showed an illustrated increased levels of prior purchases.
improvement in overall satisfaction purchasing fresh food items by Conclusion
(but still with the lowest score) online grocery shoppers. This As these findings clearly
while both Amazon and Walmart growth appears to be holding illustrate, the state of online grocery
registered declines year-over-year, with fresh food departments again shopping continues to change
as noted earlier. registering double digit percentages and offers plenty of opportunity!
A less stellar finding centered in 2019. Retailers can use the findings of
around receiving all items ordered. this research to benchmark their
Supermarket shoppers reported Percent own online grocery shopping
the highest percentage of NOT Department Purchasing service and further strengthen
receiving all items in their online Online their offerings.
order (8%) compared to Walmart
(5%) and Amazon (3%).
Produce 41% Want to Learn More?
While momentum for the su- Meat 36% The findings summarized in
permarket channel shows an en- this article are just some that
Bakery 35% are available in the full study.
couraging direction, opportunity
remains for share growth, improve- Deli Meats & Cheeses 32% MGA members may receive a
ment in shopper satisfaction, and complimentary copy of the 2019
Prepared Food & Meals 26%
accurate order fulfillment in online U.S. Online Grocery Shopper Study
grocery shopping.
Seafood 14% by contacting Brian Numainville
It appears that shopping of Retail Feedback Group at bn@
Online Versus In-Store… online for fresh items is now a retailfeedback.com.
Parity Now More Prevalent more accepted part of the online
Efficiency and convenience grocery shopping experience. This
remain hallmarks of online food growth may be a combination of a ONLINE
GROCERY continued on
and grocery shopping, coupled broader cross-section of shoppers next page
with, to a lesser extent, an engaging in online shopping, as
SHOPPING:
enjoyable and pleasantly surprising
Minnesota Grocer Spring 2020 192019 U.S. Your Listening Partner™
Online Grocery Shopper Study
Overall
Satisfaction
Amazon Still Leads;
3%
AMAZON
Supermarkets Improving
Supermarket
5%
2018 2019 2018 2019 2018 2019
4.36 4.43 4.54 4.45 4.70 4.60
Shoppers Report
SUPERMARKETS WALMART AMAZON Highest Incidence
of NOT Receiving WALMART
Boomers Show Highest Satisfaction with Online Food Shopping
All Items in Order
2019
4.45
2019
4.48
2019
4.56 8%
SUPERMARKETS
MILLENNIAL GEN X BOOMER
Highest First-Time Use
Enticed to Purchase?
22% 18% 9% Nearly Four in Ten Shoppers
39%
SUPERMARKETS WALMART AMAZON Were Enticed to Purchase
Additional Items During
Their Online Order
Walmart Share Grew
12%
Sharply Compared 62% Noticed it was on sale or a good value
to Amazon and 15%
37 %
34% Noticed it was new or interesting
Supermarkets 32%
22% 21% 2018
Remembered I needed the
31% item(s) while placing my order
Supermarkets 18% Noticed it was fresh or in-season
Walmart 31 % The site/app recommended
17% the item(s) based on my
Amazon cart or prior purchases
All others 29% 2019 Multiple responses allowed
Which Items
Fell Short of
Your Quality
45% CENTER
STORE
FROZEN DAIRY
Standards? 22%
Multiple responses allowed
PRODUCE MEAT 26 %
25 %
23 %
Base: Those not giving
highest quality rating.
Ordering Online Versus Shopping In-Store
Moving Towards More Parity
Provides more value
for the money spent Offers a
better selection
of products for
More convenient More pleasantly Shows company your needs
for you surprising knows/cares about food
Provides better Provides products
Makes the most customer service best meeting your
efficient use of More enjoyable standards for quality
Takes better care of Makes you feel
your time securing personal info more valued and freshness
as a customer
Ordering Shopping
Provides more personalized
Online shopping experience In-Store
*This infographic illustrates the key findings of the 2019 RFG U.S. Online Grocery Shopper Study.
20 Minnesota Grocer Spring 2020See Yourself in a Retail Food Industry Career
From farm to fork, the retail food industry offers many diverse careers. The possibilities are endless, we
offer excellent benefits and pay, with the flexibility to fit today’s evolving workforce.
A new career in Minnesota’s Food Industry awaits you!
Cashier, Stocker,
YOUR FUTURE Bagger, Clean Team,
Food Production
Clerk, Greeter
STARTS HERE Customer Service
Specialty Department Manager,
Store Manager, Assistant Store Manager Service Supervisor/Manager
District Manager, Training Support
Representative, HR Support, POSSIBILITES ARE ENDLESS
Operations Manager
The Minnesota Grocers Association Foundation (MGAF) will provide tuition support for classes completed for the
specific purpose of furthering employees’ current career or making available to them other careers offered by their
employer. This round of Carts to Careers program awards will be facilitated through the Retail Management Certificate
(RMC) program, an online, 8-course education run by Alexandria Technical & Community College (ATCC). ATCC is the
first in the state to offer an industry-endorsed, accredited business education program endorsed by the National Grocers
Association (NGA), Western Association of Food Chains (WAFC), Food Marketing Institute (FMI), Minnesota Grocers
Association (MGA), and the U.S. Department of Labor. The ATCC Retail Management Certificate (RMC)
Spring course starts March 16, 2020.
How does the MGA Carts to Careers (CTC) Tuition Support Program Work
The process is a simple one-step application. An independent selection committee will evaluate all applications and select
CTC recipients. Each CTC recipient will be awarded $2,000 in tuition support. This round of the CTC tuition support
application process closes end-of-day February 25, 2020. Once CTC recipients are approved, awardees will be notified via
email on the next steps in the application process with enrollment in ATCC by March 16, 2020. The next round of CTC
tuition support opportunities will coincide with ATCC’s next class start of May 18, 2020. CTC tuition support is available
through a State of Minnesota grant appropriation and Minnesota Grocers Association Foundation funding.
We are here to help, contact Katie Frederick at kfrederick@mngrocers.com or
Jamie Pfuhl at jpfuhl@mngrocers.com or at 651-228-0973.www.wileywallaby.com
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hanging marijuana laws
and consistently low
unemployment rates
are causing grocery/
convenience retailers to
rethink their drug testing policies.
?
legalized marijuana can make it
difficult for employers to comply with
both state and federal laws and has
caused many retailers to question
whether their policies and practices
should be revised. What remains clear
Legal marijuana
is roiling company
drug policies
By Stephenie Overman
in Ohio carry state-issued cards that
allow them to use medical marijuana.
At Beck Suppliers,“There was a
lot of discussion: What is worse,
marijuana or alcohol? What if it’s
not being done at work?” Bouillon
More than 30 states now allow the is that employers should evaluate said.“We were looking at everything.
medicinal use of marijuana, and 10 their workforce drug policies and The whole picture—the low rate of
states and Washington, D.C., allow assess whether they are prepared unemployment, turnover, how we do
recreational use for adults 21 and to handle the consequences of their orientation and onboarding and how
older. But companies are not required policies in the wake of increased a job seeker sees our process.”
to accommodate on-the-job use, legalization and decreased stigma. A big concern was how long it
and marijuana use remains illegal was taking to get from one stage
under federal law, still listed under Policy Review to the next in the application and
the Controlled Substances Act as a Recreational use of marijuana hiring process.“Overall, we wanted
Schedule I drug, which is defined as became legal in Michigan last to improve the experience of the
having no medical value and a high December, but Quality Dairy Co., applicants and new hires and produce
potential for abuse. based in Lansing,“still follows federal a quicker hire.”
Courts in some states have held laws concerning marijuana,” said Lisa Eliminating pre-employment
that the federal law pre-empts state Benson, director of human resources. testing and condensing the process
laws concerning medical marijuana, Quality Dairy, which has about 30 “took a lot of frustration off the
while other states have rejected stores in Michigan, uses a third-party hiring process. It has made it so
that argument. vendor to conduct tests for drugs, much quicker to get people in the
Registered medicinal users in some including marijuana and opioids, at door,” she said.“The benefits of not
states may have job protections, but the time of hire, before a promotion doing [tests] are greater than doing
state statutes with nondiscrimination and for probable cause. them for everybody. It has helped all
provisions for medicinal use usually But Quality Dairy is reviewing of our stores—they hire when they
exclude jobs that test under federal parts of its policy, Benson said. Some need someone.”
law, Lisa Nagele-Piazza wrote for managers “feel that marijuana should Beck Suppliers does continue to
the Society for Human Resource be taken off” the list.“It’s something test for reasonable cause, Bouillon
Management. Some states, including we’ll have to look at. We have lost said.“We watch job performance
California and Ohio, do not provide some good workers,” she said. and attendance, and if we suspect
workplace protections for medical Beck Suppliers Inc. conducted somebody, we make the decision”
marijuana users, even if they are drug screening for nine years but, to test, she said. If the employee
following state law and limit their following long debate, eliminated tests positive, managers have the
use to off-duty hours, she wrote in an pre-employment and random drug flexibility to fire the employee or to
article titled “The ABCs of THC: What testing in July 2018, according to June refer the person to the company’s
Employers Need to Know About Bouillon, director of human resources. Employee Assistance Program.
Marijuana Laws.” The company is based in Fremont, “We give managers the ability to
The ever-changing landscape of Ohio, and an estimated 13,000 people work with somebody who is a good
24 Minnesota Grocer Spring 2020worker.”Again, drug testing following to work high. Employees admit it or
accidents and testing for drivers and walk in with it. They think ‘it’s legal,
some other workers fall under federal I can do it.’They think it’s like a
agency rules. cigarette,” Kostecka said.
Has dropping pre-employment But Vintners Distributors has a
testing encouraged drug users to drug-free policy based on safety, and
apply for jobs? “Currently I don’t violating that policy is grounds for
think so,” she said, but added that the termination, she said.“Even medical
company “left the option open. When marijuana cannot be used while
we announced, we included a clause at work.”
that if this becomes an issue, we could The company is working hard to
go back to the old policy.” make sure it clearly spells out its
policies and educates employees
The California Way about them, Kostecka said.“We’ve
California was the first state to updated our handbook to clearly
enact protections for medical cannabis define that marijuana is included in
patients, beginning in the 1990s. the drug and alcohol policy.”
Recreational marijuana sales became Whatever drug policy a company
legal in the state in January 2018. decides on, make sure it’s fair and
Vintners Distributors Inc.“would Find Captain Ken’s
consistent, said Rob Wilson, president
love” to conduct pre-employment of Employco USA, a national OVEN-BAKED BEANS,
drug tests for job applicants at its employment solutions firm based in CHILI, AuGRATIN POTATOES
130 Loop Neighborhood c-stores, all Westmont, Illinois. And, yes, he said, and more in the frozen section
in California, said Valerie Kostecka, spell it out in the employee handbook. of your favorite grocer.
Vintners director of human resources. Although companies can conduct
“In this market we can’t [test] at drug tests inhouse, there are
the moment for pre-hire; we are so advantages to using a vendor, Wilson
eager to get candidates right now,” said. It’s not only more convenient,
because of the low unemployment but it can give employees a sense of
rate, Kostecka said—a concern voiced impartiality when tests are conducted
by many HR managers.“It’s hard by a third party. Learn more at www.captainkens.com
enough to find candidates. The more Using a computer program to
you use the screening process, the choose employees for random
further it reduces the applicant pool,” drug tests is another way to make
she said.“Once the market loosens employees feel that the process is
up, I will look back into pre-hire drug fair, he added. That way, “HR doesn’t
testing again.” have to say, ‘I picked you for this.’You
The company does not conduct can show that the computer program
reasonable suspicion drug testing made the pick; it wasn’t that the
because California requires strict person was suspected” of drug use.
formalized training for such testing. However testing is done,“you need
“California is extremely strict on to have a consistent message. What if
reasonable suspicion, so we really because of low unemployment you’re
stay clear of that one,” according to willing to sometimes look the other
Kostecka. The company has a medical way? What happens when you meet
advisor that managers can contact for that rock star and they don’t pass the
Got Ads?
safety and medical questions. drug test? If you hire that person, it
Some California cities don’t allow could be discrimination,”Wilson said.
drug testing for reasonable suspicion, “You need to make it consistent.”
she said. Companies have to comply And until the conflict between
with city regulations, and “multiple state and federal laws is resolved,
cities have different regulations, you should: Stay up to date on the
especially cities like San Francisco, quickly evolving marijuana laws;
which are very employee friendly.” develop state-compliant workplace
The company does conduct post- drug policies that are appropriate for
accident tests, considering city as well your company, potential applicants
as state and federal requirements, and employees; apply your marijuana
she added. policies in a uniform fashion; and
contact counsel if any concerns
Clear Expectations regarding specific incidents arise.
Employees have many
This article was reprinted with
misconceptions about marijuana use,
permission from NACS Magazine, the
contact kackerman@mngrocers.com
Kostecka said, and sometimes think
that because it is allowed by the state magazine for NACS, the association
for recreational use it can be used on for convenience and fuel retailing;
the job.“We have had people come www.NACSMagazine.com.
Minnesota Grocer Spring 2020 25You can also read
