GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group

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GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
GROW YOUR BUSINESS WITH US!
                              1
GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
TABLE OF
CONTENTS
           ▪   Where We’re Located         Pg.3
           ▪   Our Stations            Pgs. 4-25
           ▪   Our Jocks                  Pg. 26
           ▪   Why We’re Awesome      Pgs. 27-31
           ▪   The Power of Radio     Pgs. 32-35
           ▪   Our Digital Products   Pgs. 36-40
           ▪   Our Sales Team             Pg. 41

                                                   2
GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
JONESBORO RADIO
       GROUP

         314 Union St.
     Jonesboro, AR 72401

       (870) 933-8800

 President and General Manager:
          Trey Stafford

General Sales Manager and Station
            Manager:
        Christie Matthews

      Operations Manager:
          Rob West

       Business Manager:
         Karen Hawes

                                    3
GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
COVERAGE
MAP
50,000 Watts
100.5 The Eagle

25,000 Watts
104.9 The Fox and Mix
106.3

Metro Stations
Hot 107.5, EZ 92.7,
and 98.5 The Outlaw

                        4
GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
Call letters: KDXY-FM/HD
Branding: 104.9 The Fox
Dial Position: 104.9 FM and 104.9 HD-1
Tagline: This is FOX Country!
Format: Country
Website: www.thefox1049.com
Primary Focus: Adults 25-54
Core Artists: Carrie Underwood, Chris
Stapleton, Luke Bryan, Jason Aldean, Thomas
Rhett

                                              5
GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
Stafford and Frigo in the Morning
with Trey Stafford and Jim Frigo
5 a.m. to 10 a.m.
Fox at Work with Christie Matthews
10 a.m. to 2 p.m.
Afternoon Drive with Rob West
2 p.m. to 7 p.m.
Fox Country Nights with Brady Dowler
7 p.m. to Midnight
CMT After Midnight with Cody Allen and Crew
Midnight to 5 a.m.
Country Countdown with Lon Helton
Sundays, 7 a.m. to 10 a.m.

                                              6
GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
DEMOS FOR
104.9 THE FOX                                   AGE                                        GENDER
                                                            22%
                                        18%   19%
                                                    16%            15%
                                                                                                     36%
Sources:                          9%                                                       64%

Google Analytics; KDXY-FM –
The Fox 104.9; Audience
Demographics Overview &
Audience Interests; Mar. 18,     18-24 25-34 35-44 45-54 55-64 65+                          Male    Female
2020 – Mar, 18, 2021

Facebook
Followers/Age/Demographics –                  INTERESTS                               IN-MARKET FOR
Facebook Audience Insights;
104.9The Fox; Mar, 18, 2021       Quick Cooking, Pets, Fast Food, TV,        Home Décor, Women’s Apparel, Residential
                                  Bargains, Family Activities, Value         Properties for Sale, Pre-Owned Homes for
Text Club Members – Marketron     Shopping, Salons, Beauty, Movies           Sale, home & Garden Services, Used
Messaging Insights; KDXY-FM;                                                 Vehicles, Home Improvement, Employment,
Mar, 18, 2021                                                                Tax Prep, Apparel & Accessories

Email Database –
Aptivada/Campaigner; 104.9 The
Fox; Mar, 18, 2021                                                BY THE NUMBERS
Monthly Avg. Web                 Facebook        Text Club         Email         Monthly          Monthly     Monthly
Users/Pageviews/Sessions –       Followers       Members          Database      Web Users        Pageviews    Sessions
Google Analytics;
www.1049TheFox.com; Audience      48,791            7,467          19,099         10,864           21,929      17,145
Overview; Mar. 18, 2020 – Mar,
18, 2021

Note: Data on graphics are
rounded.
                                                                                                                         7
GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
OCCUPATION

                                                       Education and Training                                             11.8%
DEMOS FOR                         Business Management and Administration
                                               Marketing, Sales, and Service
                                                                                                                       11.0%
                                                                                                                      10.5%
104.9 THE FOX                      Agriculture, Food, and Natural Resources                                        9.6%
                                                             Human Services                                       9.2%
                                                               Health Science                                   8.8%
                                                                Manufacturing                                  8.3%
                                      Government and Public Administration                          5.7%
                                                           No Response, N/A                        5.3%
                                                Architecture and Construction                    4.8%
                                                                      Finance                   4.4%
                                   Transportation, Distribution, and Logistics           2.6%
                                         Arts, Audio/Visual Technology, and…           2.2%
                                      Science, Technology, Engineering and…           1.8%
                                Law, Public Safety, Corrections, and Security         1.8%
                                                      Hospitality and Tourism       1.3%
                                                 Information and Technology        0.9%

                                        HOUSEHOLD INCOME                                        EMPLOYMENT

Source: Aptivada; JRG
GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
Call letters: KEGI-FM
Branding: 100.5 The Eagle Rocks
Dial Position: 100.5 FM
Format: Rock
Website: eagle1005.com
Primary Focus: Men 25-54
Core Artists: AC/DC, Led Zeppelin, Bob Seger,
Fleetwood Mac, Pink Floyd

                                                9
GROW YOUR BUSINESS WITH US! - Jonesboro Radio Group
The Bob and Tom Show
5 a.m. to 9 a.m.
Middays with Mitch Mahan
9 a.m. to 2 p.m.
Afternoon Drive with Phil Jamison
2 p.m. to 7 p.m.
Time Warp
Sundays, 6 a.m. to 10 a.m. and 6p.m. to 10
p.m.

                                             10
DEMOS FOR                                          AGE                                       GENDER
100.5 THE                                   21%
                                                              22%

EAGLE
                                                  18%   18%

                                                                    13%                      40%
                                   8%
                                                                                                       60%
Sources:

Google Analytics; KEGI-FM –
Eagle 100.5; Audience
Demographics Overview &           18-24 25-34 35-44 45-54 55-64 65+                           Male    Female
Audience Interests; Mar. 18,
2020 – Mar. 18, 2021

                                              INTERESTS                                IN-MARKET FOR
Facebook Followers –
Facebook Audience Insights;                                                  Used Vehicles, Women’s Apparel, Home
100.5 The Eagle; Mar. 18,        Pets, Fast Food, Quick Cooking, DIY
                                 Projects, Outdoors, TV, Convenience         Décor, Auto Parts & Accessories, Apparel &
2021
                                 Stores, Sports, Value Shopping, Autos       Accessories, Residential Properties for Sale,
                                                                             Employment, Pre-Owned Homes for Sale,
Text Club Members –
                                                                             Tax Prep, Investment Services
Marketron Messaging Insights;
KEGI-FM; Mar. 18, 2021

Email Database –
Aptivada/Campaigner; 100.5                                     BY THE NUMBERS
The Eagle; Mar. 18, 2021
                                Facebook          Text Club      Email             Monthly          Monthly         Monthly
                                Followers         Members       Database          Web Users        Pageviews        Sessions
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics;                6,145              2,255           11,801           2,034           7,820            4,009
www.Eagle1005.com;
Audience Overview; Mar. 18,
2020 – Mar. 18, 2021

Note: Data on graphics are
rounded.
                                                                                                                               11
OCCUPATION

                                                               Health Science                                         11.9%
DEMOS FOR                                      Marketing, Sales, and Service
                                                       Education and Training
                                                                                                                  10.5%
                                                                                                                  10.5%
100.5 THE                          Agriculture, Food, and Natural Resources                                       10.5%
                                                             Human Services                                     9.8%
EAGLE                                                           Manufacturing                       7.0%
                                  Business Management and Administration                            7.0%
                                                           No Response, N/A                       6.3%
                                                Architecture and Construction                     6.3%
                                   Transportation, Distribution, and Logistics                4.9%
                                                                      Finance             3.5%
                                                      Hospitality and Tourism           2.8%
                                      Government and Public Administration              2.8%
                                         Arts, Audio/Visual Technology, and…            2.8%
                                      Science, Technology, Engineering and…           2.1%
                                Law, Public Safety, Corrections, and Security     0.7%
                                                 Information and Technology       0.7%

                                        HOUSEHOLD INCOME                                        EMPLOYMENT

Source: Aptivada; JRG
Call letters: KJBX-FM/HD
Branding: Mix 106.3
Dial Position: 106.3 FM and 106.3 HD-1
Tagline: The Adult Hit Music Station
Format: Hot Adult Contemporary (Hot AC)
Website: themix1063.com
Primary Focus: Women 25-54
Core Artists: Maroon 5, Kelly Clarkson, Ariana
Grande, Panic! At The Disco, Pink

                                                 13
Mix in the Morning with Brett Hall
5 a.m. to 10 a.m.
Mix at Work with Phil Jamison
10 a.m. to 3 p.m.
Mix in the Afternoon with Sarah
3 p.m. to 8 p.m.
Region 8 News at 6 p.m.
6 p.m. to 6:30 p.m.
KAIT

                                     14
DEMOS FOR
                                                   Age                                   Gender
MIX 106.3
                                                             22%
                                           18%   18%
                                                       17%
Sources:                                                            13%                          37%
                                   11%
Google Analytics; KJBX-FM –                                                             63%
Mix 106.3; Audience
Demographics Overview &
Audience Interests; Aug. 22,
2019 – Aug. 23, 2020               18-24 25-34 35-44 45-54 55-64 65+                    Male    Female

Facebook Followers –
Facebook Audience Insights;
Mix 106.3; Aug. 23, 2020                     INTERESTS                                IN-MARKET FOR
Text Club Members –              Pets, Fast Food, Quick Cooking,            Women’s Apparel, Home Décor, Men’s
Marketron Messaging              Television, Bargain Shopping, Movies,      Apparel, Used Vehicles, Residential
Insights; KJBX-FM; Aug. 23,      Beauty, Family Activities, Salons, Value   Properties for Sale, Pre-Owned Home for
2020                             Shopping                                   Sale, Tax Prep, Employment, Home
                                                                            Furnishings
Email Database –
Aptivada/Campaigner; Mix
106.3; Aug. 23, 2020
                                                              BY THE NUMBERS
Monthly Avg. Web               Facebook          Text Club       Email       Monthly       Monthly         Monthly
Users/Pageviews/Sessions –     Followers         Members        Database    Web Users     Pageviews        Sessions
Google Analytics;
www.Mix1063.com; Audience       7,594             1,861          11,378       1,316            3,514        2,715
Overview; Aug. 22, 2019 –
Aug. 23, 2020

Note: Data on graphics are
rounded.                                                                                                              15
OCCUPATION

                                                               Health Science                                              14.9%
DEMOS FOR                                      Marketing, Sales, and Service
                                                       Education and Training
                                                                                                                         13.2%
                                                                                                                       12.4%
MIX 106.3                         Business Management and Administration                                             11.6%
                                                             Human Services                                   9.1%
                                   Agriculture, Food, and Natural Resources                       6.6%
                                                           No Response, N/A                     5.8%
                                                                Manufacturing                 5.0%
                                                                      Finance              4.1%
                                   Transportation, Distribution, and Logistics           3.3%
                                      Science, Technology, Engineering and…              3.3%
                                                      Hospitality and Tourism          2.5%
                                      Government and Public Administration             2.5%
                                                Architecture and Construction          2.5%
                                                 Information and Technology          1.7%
                                Law, Public Safety, Corrections, and Security     0.8%
                                         Arts, Audio/Visual Technology, and…      0.8%

                                        HOUSEHOLD INCOME                                        EMPLOYMENT

Source: Aptivada; JRG
Call letters: KDXY-HD2/FM, K298AV
Branding: Hot 107.5
Dial Position: 104.9 HD2 / 107.5 FM
Tagline: Hot 107.5 – The PARTY Station!
Format: Contemporary Hits Radio (CHR)
Website: hot1075.com
Primary Focus: Teens 12-17 and Adults 18-
34, especially ASU Students
Core Artists: Post Malone, Cardi B, Drake,
Chris Brown, Bad Bunny, Lil Baby

                                             17
Midday and Afternoon with Brady Dowler
Noon to 6 p.m.; Monday through Saturday

Nights with DJ Ice Tre
6 p.m. to Midnight; Monday through Saturday

Weekends with Sarah
Saturdays 6 a.m. to Noon
Sundays 3 p.m. to 9 p.m.

                                              18
DEMOS FOR
                                                AGE                                          GENDER
HOT 107.5
                                        24%
                                              21%

                                                     16%    15%
Sources:                          14%                                                       48%        52%
                                                                   10%
Google Analytics; KDXY-HD2
– Hot 107.5; Audience
Demographics Overview &
Audience Interests; Mar. 18,
                                 18-24 25-34 35-44 45-54 55-64 65+                            Male   Female
2020 – Mar. 18, 2021

Facebook Followers –
Facebook Audience Insights;                INTERESTS                                   IN-MARKET FOR
Hot 107.5; Mar. 18, 2021
                                Fast Food, Pets, Music, Movies,              Employment, Hotels & Accommodations,
Text Club Members –             Television, Value Shopping, Sports,          Used Motor Vehicles, Home Décor,
Marketron Messaging             Quick Cooking, Convenience Store             Women’s Apparel, Advertising and
Insights; KDXY-HD2; Mar. 18,    Shoppers, Business Professionals             Marketing Services, Residential Properties
2021                                                                         for Sale, Pre-Owned Homes, Apparel and
                                                                             Accessories, Post-Secondary Education
Email Database –
Aptivada/Campaigner; Hot
107.5; Mar. 18, 2021                                          BY THE NUMBERS
                               Facebook         Text Club          Email           Monthly         Monthly         Monthly
Monthly Avg. Web               Followers        Members           Database        Web Users       Pageviews        Sessions
Users/Pageviews/Sessions –
Google Analytics;
www.Hot1075.com; Audience       2,435               499            6,529             419             1,152            478
Overview; Mar. 18, 2020 –
Mar. 18, 2021

Note: Data on graphics are
rounded.                                                                                                                      19
Call letters: KDXY-HD3/FM, K224DW
Branding: EZ 92.7
Dial Position: 104.9 HD3 / 92.7 FM
Format: Soft AC
Website: EZ927.com
Primary Focus: Women 35-64
Core Artists: Elton John, Billy Joel, Madonna,
Whitney Houston, Hall & Oates, Michael
Jackson, Phil Collins, Air Supply, Fleetwood
Mac, Bee Gees, Chicago, and Lionel Richie

                                                 20
Mornings - 6 a.m. to 10 a.m.

Middays - 10 a.m. to 3 p.m.

Afternoon Drive - 3 p.m. to 7 p.m.

Nights - 7 p.m. to Midnight

Overnight - Midnight to 6 a.m.

                                     21
Age                               GENDER
DEMOS FOR
EZ 92.7
Sources:

Google Analytics; KDXY-HD3
                                           N/A                                    39%
                                                                                              61%

– EZ 92.7FM; Audience
Demographics Overview &
                                                                                      Male   Female
Audience Interests; Mar. 18,
2020 – Mar. 18, 2021

Facebook Followers –                       INTERESTS                          IN-MARKET FOR
Facebook Audience Insights;
EZ 92.7; Mar. 18, 2021          Pets, TV, 30-Minute Meals, Fast Food,

Text Club Members –
Marketron Messaging
Insights; KDXY-HD3; Mar. 18,
                                Sports, Investing, Music, American
                                Football, Mobile Phones, DIY Projects
                                                                                  N/A
2021

Email Database –
Aptivada/Campaigner; EZ                                        By the Numbers
92.7; Mar. 18, 2021
                               Facebook        Text Club        Email      Monthly        Monthly     Monthly
                               Followers       Members         Database   Web Users      Pageviews    Sessions
Monthly Avg. Web
Users/Pageviews/Sessions –
Google Analytics;               1,640             N/A             409       244              399        281
www.EZ927.com; Audience
Overview; Mar. 18, 2020 –
Mar. 18, 2021

Note: Data on graphics are
                                                                                                                 22
rounded.
Call letters: KJBX-HD2/FM, K253BQ
Branding: 98.5 The Outlaw
Dial Position: 106.3 HD2 / 98.5 FM
Tagline: Legends and Young Guns
Format: Classic Country
Website: 985theoutlaw.com
Primary Focus: Mature adults leading an
active lifestyle.
Core Artists: Johnny Cash, Waylon Jennings,
Merle Haggard, Alabama, Hank Williams Jr.

                                              23
Mornings - 6 a.m. to 10 a.m.

Middays - 10 a.m. to 3 p.m.

Afternoon Drive - 3 p.m. to 7 p.m.

Nights - 7 p.m. to Midnight

Overnight - Midnight to 6 a.m.

                                     24
DEMOS FOR                                       Age                                          Gender
98.5 THE                                                   39%
OUTLAW
                                                                                           48%        53%
                                                                  21%
                                              14%
                                                     12%
Sources:                                10%
                                  4%

                                 18-24 25-34 35-44 45-54 55-64 65+                           Male   Female
Facebook Followers –
Facebook Audience Insights;
98.5 The Outlaw; Mar. 18,
2020 – Mar. 18, 2021
                                           INTERESTS                                  IN-MARKET FOR
                                News, Business, Sports, Investing,          Investment Services, Banking Services,
Text Club Members –             Entertainment News, Photography,            Primary & Secondary Schools (K-12),
Marketron Messaging             Political News, Local News, Business        Residential Properties, Tax Prep, Post-
Insights; KJBX-HD2; Mar. 18,    News, Luxury Goods                          Secondary Education, Employment, Motor
2021                                                                        Vehicles, Advertising & Marketing Services,
                                                                            Retirement Planning.
Email Database –
Aptivada/Campaigner; 98.25                                       By the Numbers
The Outlaw; Mar. 18, 2021
                               Facebook        Text Club          Email           Monthly         Monthly         Monthly
Monthly Avg. Web               Followers       Members           Database        Web Users       Pageviews        Sessions
Users/Pageviews/Sessions –
Google Analytics;               1,233               N/A           5,639             379             533             413
www.985TheOutlaw.com;
Audience Overview; Mar. 18,
2020 – Mar. 18, 2021

Note: Data on graphics are
rounded.
                                                                                                                             25
OUR BELOVED JOCKS
                        TREY STAFFORD               CHRISTIE MATTHEWS                   ROB WEST                   MITCH MAHAN
                       President / General        Station Manager / General        Operations Manager             Program Director
                            Manager                     Sales Manager            Afternoons on 104.9 The        Middays on 100.5 The
                    Mornings on 104.9 The Fox     Middays on 104.9 The Fox                 Fox                         Eagle

                            JIM FRIGO                  PHIL JAMISON                    BRETT HALL                RYAN “DJ ICE TRE”
                      Mornings on 104.9 The            Production Asst.           Mornings on Mix 106.3             BEAVERS
                               Fox                  Middays on Mix 106.3                                        Evenings on Hot 107.5
                                                Afternoons on 100.5 The Eagle

                                                     BRADY DOWLER                   SARAH STRINGER
                                                 Nights on 104.9 The Fox        Director of First Impressions
                                                 Afternoons on Hot 107.5         Afternoons on Mix 106.3
                                                                                 Weekends on Hot 107.5                                  26
104.9 The Fox (KDXY-FM) - This Is Fox Country                                       73.3%
WE’RE KIND                         100.5 The Eagle (KEGI-FM) - The Eagle Rocks                                46.0%

OF A BIG DEAL                   Mix 106.3 (KJBX-FM) - The Adult Hit Music Station                          38.9%
                                     107.9 KFIN (KFIN-FM) - Northeast Arkansas'…                      32.8%
                                     101.7 Kiss FM (KIYS-FM) - The #1 Hit Music…                     31.5%
                                  95.9 The Wolf (KWHF-FM) - Everything Country                      28.3%
Respondents to the JRG
Listener Survey were                107.1 Jack FM (KDRS FM) - Playing What We…                     25.1%
asked which local radio         105.3 KLOVE (KIYS-HD3) - Positive, Encouraging                20.9%
stations they listened to the                                                                17.7%
                                     98.5 The Outlaw (KJBX-HD2) - Legends and…
most. Each respondent
was able to select multiple            Hot 107.5 (KDXY-HD2) - The Party Station             14.5%
stations.                               94.1 BOB FM (KIYS-HD2) - 80s, 90s, and…            11.6%
                                     Jill at 99.3 (KTPG-FM) - Radio More Like You      10.3%
                                          iRock 1490/103.7 (KDRS-AM/FM) - 21st…        9.3%
                                                            EZ 92.7 (KDXY-HD3)        6.1%
                                   101.3/1230 KBTM - Northeast Arkansas' News…       4.5%
                                    91.9 KASU - NPR - ASU Public Media Service       4.2%
Source: Aptivada; JRG                                                               2.9%
                                  95.3/970 KNEA “The Ticket” - NEA Sports News…
Listener Survey; Jul 2020-
Dec.2020                                                Sunny 103.9 (WMPS-FM)       1.6%
                                    102.9 KFLO (KFLO-LP)- Where Music Matters       1.6%
***NOTE: All data was
collected through a social           102.5 KLEK (KLEK-LP) - Educate, Entertain,…    1.3%
media driven campaign.            92.5/1400 KWYN (1400-AM) - Home of Country…       1.3%
Since social media
campaigns are much more
effective with women, results
are skewed heavily toward
the female population.
                                                                                                                          27
WE GO BIG ON CONTESTS

In 2020, we gave away TONS of prizes, including the
following:

        •    Tons of tickets in January and February
        •    Getting the Brookland Choir onstage to sing
             with Foreigner
        •    Jason Aldean John Deere Gator from Greenway
             Equipment
        •    $30,000 in free advertising to businesses
             affected by COVID
        •    Over 200 lbs of meat
        •    Two Freezers
        •    Groceries and over $1,200 in gift cards
        •    Two cars
        •    Two sets of Yokohama Tires
        •    2 full months of mortgage payments
        •    Over $2,500 in cash prizes

…and that’s only scratching the surface!

                                                           28
WE LIKE BIG EVENTS
In 2020, we either hosted or helped promote the following
events (Socially Distanced or Online):

        •    Best of NEA’s first ever Meet and Greet
        •    Freedom Fest
        •    Eagle Band-Aid with Virtual Tip Jar for struggling
             artists
        •    Duck Classic
        •    Christmas at the Park
        •    Acre of Hope

                                                                  29
WE HAVE A BIG HEART
 •   $164,931.82 raised for Make-A-
     Wish Midsouth during the Have-A-
     Heart Wish-A-Thon in Feb. 2021.

 •   1,200 school supply items and over
     $1,000 raised for United Way’s Stuff
     the Bus event, hosted by Jonesboro
     Radio Group, KAIT, the United Way,
     and Crowley’s Ridge Development
     Council in 2020

 •   Approximately 335,990 meals were
     collected during the Fill the Food
     Bank Food Drive in 2020

 •   Hundreds of items were raised after
     the Nashville tornado

 •   We made sure residents knew local
     businesses were open and / or
     offering carry out for free.

                                            30
Stafford and
                     Frigo                          Christie                  Phil Jamison
                 30+ year market                   Matthews                     20+ year
                veterans, 21 years                  25+ year                  market veteran
                as the top morning
                                                  market veteran
                show in the market
WE HAVE THE
MARKET’S MOST
RECOGNIZABLE
PERSONALITIES

                                     Brett Hall                Mitch Mahan
                                   20+ year                        10+ year
                                 market veteran                     market
                                                                    veteran

                                                                                               31
Radio reaches more Americans each week
RADIO REACHES                                                than any other platform
MORE THAN
ANY OTHER                                                  WEEKLY US REACH
PLATFORM                                                   (PERCENT OF POPULATION, A18+)

                                            AM/FM Radio                                             92%

                                                     TV                                       85%

                                            Smartphones                                       84%

                                                     PC                            54%

                                    TV-Connected Devices                           55%

                                                 Tablets                     46%
Source: Radio Advertising Bureau;
“Why Radio?”; Total Audience
Report April 2020
TV= Live +DVR/Timeshifted TV
TV Connected Devices = DVD,
Game Console, Multimedia Device,
VCR                                                                                                       32
RADIO                             AUDIO SOURCES CURRENTLY EVER
CONTINUES TO
DOMINATE IN                                USED IN CAR
                                Base: US Age 18+ AND HAS DRIVEN /RIDDEN IN CAR IN LAST MONTH; 89%
THE CAR                                                     % USING AUDIO SOURCE IN CAR

                                       81

                                                       48
                                                                     41
                                                                                  33
                                                                                               28
                                                                                                          24

                                  AM / FM Radio   Owned Digital   CD Player   Online Radio   Podcasts   SiriusXM
                                                     Music
Source: Edison Research /
Triton Digital; “The Infinite
Dial 2020”; A 18+; driven or
ridden in the car in the past
month.
                                                                                                                   33
SHARE OF                         52%
AUDIO TIME
SPENT

                                              Radio is      Radio is
                                                9X           18X
                                            bigger than   bigger than
                                             Pandora        Spotify

                                               6%
                                                              3%

                              AM/FM Radio    Pandora        Spotify

Source: State of the Media,
Audio Today, June 2017

                                                                        34
“
  92 million people in the US ages
25-54 connect with local Radio on a
 daily basis — more than twice the
 number who visit Facebook or use
           Google Search.
  Sources: comScore/Edison Research/gfK MRI/Jacobs Media/Sequent
  Partners/Triton Digital/USA Touchpoints/USC Annenberg School/PSA
  Study

                                                                     35
USE OUR
DIGITAL
SERVICES   We offer top-of-line digital services to help your company reach
           its audience in a variety of ways. Each campaign is catered
           specifically to your business’s needs.

            •    Display Ads with Geo-fencing and Retargeting

            •    Pre-Roll Video Ads with Geo-Fencing and
                 Retargeting

            •    Connected TV (Ads through devices such as Roku, Apple TV,
                 PlayStation, and Wii)

            •    Search Engine Marketing (Pay-Per-Click)

                                                                              36
“Digital advertising offers interactive opportunities, complements and enhances on air
                            campaigns by reaching consumers using many touch points, AND delivers content
                            wherever and whenever listeners want it.” -- RAB
SPONSOR A
DIGITAL
                                                                                      BUILD YOUR E-MAIL
GIVEAWAY                                                                              DATABASE
                                                                                      Our contests can include pre-
                                                                                      checked, e-mail opt-in in buttons so
                                                                                      participants can let you know they
                                                                                      want more details about your
                                                                                      business.

                                                                                      GATHER AUDIENCE
                                                                                      DATA
                                                                                      We will share metrics from each
                                                                                      contest you sponsor. You can also
                                                                                      ask market-related questions while
                                                                                      participants are registering.

                                                                                      GET EYES ON YOUR
                                                                                      BRAND
                                                                                      We combine social media
                                                                                      campaigns, digital advertising, and
                                                                                      traditional radio marketing to give
                                                                                      your branding high visibility and
                                                                                      interaction with your future clients.

Source:
Radio Advertising Bureau;
“Why Radio”; 07/02/2020                                                                                                       37
TEXT BLASTS

USE OUR TEXT   Team up with us to send direct SMS messages to our local listeners and market your
SERVICES
               next big event, sale, or special! A 160-character message (this includes the mandatory
               opt-out option) will be sent to your selection of stations or to our entire database.

               MANAGED TEXT CLUBS

               JRG can find a suitable keyword, set-up a custom text club for client, and manage the
               text club on an ongoing basis. The client may send up to one (1) 160-character message
               to the members of a client’s text club each week. Text Club Front Load Option is also
               available to help you bolster your numbers.

                                                                                                        38
WELCOME EMAILS
SPONSOR E-MAILS
TO OUR ACTIVE                        Boasting high open rates and constant growth, this email will be sent to every person
DATABASE                             who joins our email database through online contests and registrations. Your ad could
                                     be a part of them! You’ll also receive a 728x90 ad on our email sign up page!

                                     BIRTHDAY AND HALF BIRTHDAY EMAILS

                                     Your business can offer a gift to the birthday boy or girl on each outgoing email. This
                                     database will grow as more people enter contests on our websites and sign up to
                                     receive our emails. With this package, your monthly cost will be locked in for the period
                                     of the contract agreement and will not rise with the database number.

                                     TARGETED AUDIENCE EMAILS

                                     Send e-mails to only Men 25-55, only people interested in flea markets, or keep those
                                     emails within a certain geographic range. The e-mail world is your oyster! Give us an
                                     idea of whom you’re trying to target, and we can draw up an estimate for your
                                     campaign investment.

                                     EMAIL CLUB MANAGEMENT

                                     E-Mail Databases are a great way to interact with your audience! Whether you have
                                     built your own or you have started a database through one of our contests, we can help
                                     you manage your outgoing messages.

*Fee will be based on the current
projected opens determined at time
e-mail is sent.
USE OUR TEXT
AND EMAIL
SERVICES                      Jonesboro Radio Group offers multiple options for using our texting and e-mail
                              databases. Through text, we can create your own texting club, send a blast to our
                              database, or set up a code word contest. With emails, we can send out a blast to
                              our database, manage your club, or even send out targeted emails to people in
                              specific categories to help you reach your exact audience.

                                                                Text Club Numbers           Active Emails

                                               104.9 The Fox            7,467                    19,099

                                             100.5 The Eagle            2,255                    11,801

                                                   Mix 106.3            1,861                    11,378

                                                   Hot 107.5             499                      6,529

                                                     EZ 92.7             N/A                       409

                                             98.5 The Outlaw             N/A                      5,639

Source: Campaigner Contacts
Lists; 3/18/2021

Marketron Messaging Club
Numbers; 3/18/2021
                                                                                                                  40
OUR AWESOME, AWARD-WINNING

                             Christie Matthews, CRSM      Amy Geswein, CDMC, RMP             Tim Smith, CRMC              Mike Dickerson, CRMC
                               General Sales Manager            Digital Director           Senior Account Executive          Account Executive
                                 Station Manager            ageswein@jradiogroup.com        tsmith@jradiogroup.com        mdickerson@jradiogroup.com
                               christie@jradiogroup.com      O: (870) 933-8800 x144         O: (870) 933-8800 x123         O: (870) 933-8800 x136
        SALES TEAM

                               O: (870) 933-8800 x124           C: (870) 565-3733              C: (870) 476-0233               C: (870) 476-1907
                                  C: (870) 761-5399             F: (870) 932-2445              F: (870) 932-2445               F: (870) 932-2445
                                   F: (870) 932-2445

                               Elizabeth “Liz” Davis,        JC Wilson, CRMC               Josh Wilcoxson, CRMC         Josh Braswell, CDMC, CRMC
                                      CRMC                   Account Executive                Account Executive              Account Executive
                                 Account Executive         jcwilson@jradiogroup.com        jwilcoxson@jradiogroup.com      jbraswell@jradiogroup.com
                                edavis@jradiogroup.com      O: (870) 933-8800 x119           O: (870) 933-8800 x111          O: (870) 933-8800 x125
                                O: (870) 933-8800 x139         C: (870) 938-1500                C: (573) 717-6052               C: (870) 316-8702
                                   C: (870) 816-5212           F: (870) 932-2445                F: (870) 932-2445               F: (870) 932-2445
                                   F: (870) 932-2445

                                                                                       CRSM: Certified Radio Sales Manager
                                                                                       CRMC: Certified Radio Marketing Consultant
                                                                                       CDMC: Certified Digital Marketing Consultant
                                                                                       RMP: Radio Marketing Professional                               41
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