GROW YOUR REVENUE 2018 - 30 tips for omnichannel retailers - Retail Business Technology Expo
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
GROW YOUR REVENUE
30 tips for omnichannel retailers
2018
This is how you increase your revenue
in-store and online
In this e-book you receive 30 effective tips that will help you increase revenue in your
store and/or online. The first 10 tips revolve around important retail trends. The next 20
tips are centered on increasing revenue during Christmas, January, the summer months
and on special occasions like Black Friday and Valentine’s Day.
Enjoy!
Contents
#1: Create a great customer experience . . . . . . . . . . . . . . . . . . 3 #16: Mobile shopping will increase – you should be ready. 12
#2: Use an mPOS solution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 #17: Utilize potential for e-mail campaigns during Xmas. . . 13
#3: Omnichannel – expand with a showroom or online store.5 #18: Do something about the abandoned carts . . . . . . . . . . 14
#4: Engage in social listening. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 #19: Keep being loud . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
#5: Take increasing international competition seriously. . . . . 6 #20: Do friendly follow-up. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
#6: Exploit mobile shopping . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 #21: Make sure you have best sellers in stock. . . . . . . . . . . . 15
#7: Use social media as a direct sales’ channel. . . . . . . . . . . . . 7 #22: Use remarketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
#8: Use personalized offers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 #23: Utilize New Year’s resolutions. . . . . . . . . . . . . . . . . . . . . . 16
#9: Expand mobile payment options. . . . . . . . . . . . . . . . . . . . . 8 #24: Start promoting early! . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
#10: Utilize your data – use business intelligence. . . . . . . . . . 9 #25: Target your customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
#11: Delivery as a differentiator. . . . . . . . . . . . . . . . . . . . . . . . . . 9 #26: Use hashtags for your campaign. . . . . . . . . . . . . . . . . . . 18
#12: Get on the hype train. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 #27: Reward your customers. . . . . . . . . . . . . . . . . . . . . . . . . . . 18
#13: Be prepared for a lot of traffic . . . . . . . . . . . . . . . . . . . . . 10 #28: Sponsor or participate in an event!. . . . . . . . . . . . . . . . . 19
#14: Mobile Point of Sale (mPOS) is the answer!. . . . . . . . . . 11 #29: Organize a VIP summer sale. . . . . . . . . . . . . . . . . . . . . . . 20
#15: Increase sales in the following days as well. . . . . . . . . . 11 #30: Try out referrals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
2
11 important retail trends – this is how you use them
to your advantage
In this section, we focus on those trends that are about to shape the retail industry in the
years to come. We look at how you can use them to your advantage. In the end of this
section, we look at social media and retailing as well as what you pro-actively can do to
overcome e-commerce competition from foreign countries.
#1: Create a great customer experience
It is no secret that many brick-and-mortar stores have issues competing with the rising
threat from e-commerce sites. One of the keys to success as a brick-and-mortar store
is building a great customer experience. This is on the agenda of e-commerce stores
as well, as they are opening brick-and-mortar stores to meet the need for customer
experience.
Building a great customer can be done in many ways. The most important aspect is
around your customers and to think of new ways of enhancing the overall customer
service.
A way for brick-and-mortar stores to improve customer experience in the store is by
offering an extra service. Imagine a customer trying on a piece of clothing in the fitting
room. As a Sales Assistant, you want to be helpful, but not be too intrusive when
offering your assistance at the fitting rooms. Exactly this dilemma can be avoided with
an installed tablet in the fitting room. The customer can send a notification to the
personnel, that can provide the right size or color of the item.
A great customer experience does not necessarily need to involve personal service
when purchasing goods. For many customers, a fast check out with no line is perceived
as great customer service, as it fits well with their life on the move. Here self-service
technology can be handy.
Another example of a device, that is helpful when building a great customer experience
is the mobile POS. Read tip #2 Use an mPOS solution.
3
#2: Use an mPOS solution
The big trend we see nowadays and something that will be crucial in the years to
come is mobility. We will experience an increased investment in mobile POS solutions
(mPOS). With mPOS, in-store personnel are better equipped for in-store customer
service with mobile devices instead of being stuck behind the counter.
With a mobile Point of Sale solution, personnel are ready for efficient customer service
as they with one click can look up product information. Without leaving the customer,
the personnel are able to provide the customer with quick and efficient answers about
inventory, if the customer has questions about the product, size or color availability. If
the size or model is not in stock, the staff has the opportunity to put in an order and
get the item sent directly to the store or the customer’s home address. This results in
a better a more personal customer service when the customers visit the brick-and-
mortar stores. At the same time, the staff will have all the prerequisites to act as a
personal shopper.
Additionally, mPOS solutions increase the chances for up- and cross-selling, since the
personnel quickly can inform the customer about related products and check if these
are in stock.
You are strongly encouraged to consider mPOS solutions, as more and more
customers expect this kind of service. According to MasterCard’s research, consumers
demand a new and improved shopping experience. The research points out that
consumers want consumer-friendly solutions tailor-made for a life on the move. Those
demands and wishes can be fulfilled with the right mPOS solution.
Customers expect a shopping experience with staff, who have focus on them and their
needs the moment they enter the store. MPOS solutions can be the answer to that.
Customers do not need to worry about long queues and staff can assist customers
from the moment they enter the store, and check-out can be made anywhere inside
the store.
4
#3: Omnichannel – expand with a showroom or online store
Omni-channel will continue to be essential for retailers. According to research
conducted by MasterCard, 8 out of 10 consumers use a computer, smart phone,
tablet or in-store tablet when shopping. Consumers use more and more channels and
platforms before making a decision to buy.
As a store owner, you should seek to blend the offline and online channels in order to
cater to the consumers’ increasing use of digital sales channels. The large Generation Y,
also known as Millennials, are the first truly digital generation. They are deep-pocketed
just as the Generation Z is beginning to be.
Omnichannel is the future and you can meet the growing demand by:
• Expanding with a showroom or a web store. More and more e-commerce sites are
going to open showrooms and brick-and-mortar stores should expand with mobile
friendly, easy-to-use web stores
• Set up in-store tablets for customers to check products, prices, availability etc.
• Empower your sales personnel with tablets or smart phones for them to quickly be
able to assist customers
• Offer click & collect
#4: Engage in social listening
The focus on monitoring social media channels is also going to be interesting to follow.
Today, various tools exist that companies can use to monitor comments and discussions
about their brands or services. Use this information to answer bad reviews in a
constructive way and give the customer the impression that their opinion matters and
is being taken seriously. Sites like Facebook, Trustpilot and Yelp offers you this feedback
option.
The feed of information from social media platforms can also be used strategically. If
you experience a certain pattern in the criticism, you can use that insight to correct
mistakes and improve your service. Correcting mistakes can create goodwill and
hopefully ensure that dissatisfied customers will return. It can be little things like a delay
in delivery where you send the customer a coupon as an apology.
5
#5: Take increasing international competition seriously
Retailers are well aware of the increasing competition from large international web
stores. It is therefore important to keep prices in check and deliver a personal service
in-store in order to win customers. Tools that can facilitate better personal service for
customers are gaining foothold as well as activities such as loyalty clubs, customer
events and personalized campaigns. We also see the personalized campaigns a lot in
the revival of e-mail marketing, where tailor-made offers are sent out based on the
individual customers’ buying patterns. The integration between Campaign Monitor and
Magento can deliver this kind of e-mail campaign.
If you have a Magento web store, the landing page is determined by what the user has
purchased and seen in the web store and how many times the customer has visited the
web store. The add-on function can do just that and automatically shows the customer
related products.
User-generated content is also equally important and can be vital for e-commerce sites.
A report from the research company Nielsen.com shows that 63% of consumers are
more likely to buy from a site if reviews and ratings are available. When customers have
bought a product from your site then send them a follow-up mail asking them to rate
your products and service. This could be directly on your site or through a website such
as Trustpilot or Yelp.
#6: Exploit mobile shopping
Today mobile shopping has become more and more common. In 2017 in the US, mobile
commerce sales were 34.5% of the total retail e-commerce sales. In 2021 it is predicted
to be 53.9%. It is therefore no surprise that even more sales will take place through
mobile devices the coming years. In that case it has become a necessity to optimize a
web store for all mobile platforms.
If consumers aren’t accustomed to purchasing goods on their mobile or tablet, it is vital
that you do not miss out in creating the customer’s attention in this pre-purchase stage.
You should therefore consider if your website is as mobile friendly as your competitors,
because this is where the battle of the future customers is going to take place.
6
#7: Use social media as a direct sales’ channel
The social media platforms are going to be used more and more as direct sales’
channels. In recent years, Facebook and Pinterest have incorporated “purchase” buttons
on their sites. Facebook now has a partnership with Shopify that give consumers access
to shopping without even leaving Facebook. Therefore, it is possible for companies to
integrate a “Shop” tab on their Facebook site. The same integration is also for Pinterest.
The pictures below show examples of Facebook pages that uses Facebook Store
integration with purchase buttons. The examples are Pure Fix Cycles and Camixa Shirts.
Another trend that is soon to emerge in the online market today is selling through tags
on pictures on Instagram — again, a Shopify feature.
Here the idea is to add tags on the pictures of the products you post on Instagram.
If you click on one of the items on the picture, you will be directed to the exact spot,
where it can be purchased online.
7
#8: Use personalized offers
Almost all research about retail trends agrees on delivering a personalized and unique
shopping experience. Planet Retails research shows that 38% of consumers globally
would like to receive relevant and personalized discounts while in-store.
Some retailers already use this trend to perfection. Big retail chains with loyalty
programs are targeting customers based on their purchase history and they tailor offers
to them that are relevant and based on previously bought items.
Consumers prefer customized experiences and according to Google, 85% of shoppers
would be more likely to shop in stores that offer personalized coupons and exclusive
offers in-store.
#9: Expand mobile payment options
Customers expect to pay with their preferred payment method. It is as simple as that.
More and more consumers pay with their mobile and the competition on the market for
mobile payment is increasing.
Physical cards are slowly losing popularity and increased traffic on mobile commerce
and NFC enables iPhones and Android devices to carry out payments through mobile
phones. Globally, Samsung Pay and Apple Pay are front-runners. It is predicted that all
POS solutions in Europe will have NFC enabled by 2020.
Looking at the US, mobile payments volume in 2016 was $112 billion and is expected to
grow at 20 percent compound annual growth rate to a total of $282 billion in 2021.
This development should make you consider which mobile payment methods you
should be able to offer your customers. The mobile payment development is by no
means going to stop.
8
#10: Utilize your data – use business intelligence
Retailers today generate a huge amount of data that can provide them with unique
insight regarding customers’ buying patterns.
There is a range of different business intelligence solutions, among these Power BI.
Power BI can visualize your data in a user-friendly and well-arranged manner giving
retailers the opportunity to make the right decisions based on valuable information.
With a business intelligence solution like Power BI, you are able to spot future trends,
get extensive sales data about your business like who is the top seller and what your
revenues are in the course of an hour. Power BI gives you the tools to make the correct
decisions and ultimately increase your revenue.
#11: Delivery as a differentiator
With an e-commerce industry in rapid growth and development, it has become
harder for e-commerce sites to differentiate themselves from the many players on
the online retail market. A report from FDIH shows, that the five biggest competitive
differentiators for e-commerce sites in Denmark are related to delivery. These
include free delivery, delivery in certain time periods, express delivery
and free return.
As a web store owner you should consider offering different delivery options to
both differentiate you from your competitors and cater your customers.
In this case it is also relevant to mention the option to click and collect, as
consumers still want the option to see and feel the products in real life before
deciding to purchase.
Ordering a product online and then picking it up in a retail store or other locations
is incredibly popular. If you are not offering click and collect by now you really
should consider implementing it as soon as possible.
9
Tips tailor-made for special days and festive seasons
In this section, we try to look at how you can increase your revenues during special
occasions and festive seasons. We focus on the months around Black Friday and Christmas
and discuss which tools to use during January, Valentine ’s Day and during the summer
period. We will look at both online/offline channels and the interplay between them.
Black Friday
Black Friday is on the Friday after Thanksgiving. The day is considered to be the
beginning of the Christmas shopping. There is not much indicating that the spending in
this season of the year will decrease significantly. Retailers look forward to this busy day
when a large amount of shoppers are looking for the best offers online and offline.
#12: Get on the hype train
Create hype early in order to build up customers’ expectations. Use social media sites to
build awareness and inform customers about when your discounts start. On your online
store, you can start counting down on the products displayed and show how long the
discount will last. In this way, you encourage customers to shop and further it is a good
way of making the customers’ aware of how long the specific products can be bought
on discount by visualizing a count down. A landing page with a visible countdown to
the beginning of Black Friday can also be a good way to prepare the customers for the
sale to kick off.
Communicate well in advance before a sale’s kick off date that your online store or
physical store is ready to cater the customers. Additionally, it is important to continue
advertising until your sale is over. Besides communicating about Black Friday on social
media, the brick-and-mortar stores can use their windows to build awareness about the
coming sale.
#13: Be prepared for a lot of traffic
A lot of traffic will occur as well offline as online, why you need to be prepared in order
to meet the demand. Online stores will experience increased traffic why it is a big
advantage to have a clear understanding of the online stores’ ability to handle the large
amount of traffic on the first day of your sale.
The brick and mortar stores can be adviced to have more staff working in order to meet
the huge amount of shoppers and to answer many questions from customers during
the day.
10#14: Mobile Point of Sale (mPOS) is the answer!
Customers today are requiring great customer experiences when they visit and shop in
brick-and-mortar stores. By providing your staff with a mobile POS, you can offer your
customers a consumer friendly and tailored solution for their life on the move.
There are a series of advantages to be gained from implementing mobile point of sale
solutions. Faster checkout, which makes even more transactions possible. The size of
the queues is reduced since payment can take place everywhere in the store, and the
personnel can offer a better personal service as they can be by the customer’s side
throughout the whole purchasing process.
These advantages will come in handy when a lot of people will be visiting the brick-and-
mortar stores. Read more about mobile point of sales in tip #2: Use a mPOS solution.
#15: Increase sales in the following days as well
On Black Friday there are so many offers from so many different stores, so if you want
to make sure the consumers notice you, you can spread out your deals on the hours of
the day.
Both brock-and-mortar stores and online stores will be very busy when Black Friday
starts. According to CNN Money, the US experienced an increase in online spending on
Black Friday 2017 on more than $5 billion. Take advantage of that by letting a few of
your offers last a couple of days more. There is a good chance that your online store or
physical store has items in stock that are sold out elsewhere.
11Christmas shopping
The time of Christmas shopping is the most busy time in the retailing industry, and the
sales happens through more channels than what used to be the case. It is a particularly
important time for shops and web stores, so in the following we have gathered 3 simple,
but highly effective tips, which you should consider while planning your marketing
campaigns for Christmas.
#16: Mobile shopping will increase – you should be ready
Mobile commerce makes up for 34,5% of all e-commerce sales in the US in 2017.
In 2014, that percentage was 24, 6%. There is no doubt: the most important retail
innovation is in the customer’s pockets. According to Google, mobile e-commerce has
increased with 120% in the last few years.
Furthermore, many consumers use their smartphones to check prices and products
while in-store. Consider making product reviews available on your e-commerce site as
well since user-generated content is an integral part of the customer decision process.
It is vital that your website is mobile-friendly, especially during the holidays where more
and more consumers buy presents using their tablets and smart-phones.
12#17: Utilize potential for email campaigns during Xmas
Most consumers expect to see more promotional emails, but not all will be receptive
to a higher frequency of mails. If you use email software such as Campaign Monitor,
you can see who opens your link frequently and who are inclined not to. Use that
knowledge to create different segments, and turn up the frequency for those segments
who have been willing to open your mails in the past.
Another thing to consider is to personalize the mails. Research shows that just having
the recipient’s name in the mail boosts conversions up to 25%.
Most stores and web stores know at what time during Christmas they will receive the
most orders. Therefore, it is a good idea to use that knowledge and time the campaigns
for those specific busy periods. As competition is tough, a good thing to do is to send
out limited time offers in order to influence the consumers’ decisions and push them
towards a purchase.
Lastly, it is likely that your emails will be opened on a tablet or a smartphone, so it is
probably a good idea to check if your email software can deliver mails with a responsive
design.
13January Sales
It is not even correct anymore to use the term January sale since more and more
shopping malls and stores start their sale around December 27th - right after the
Christmas gifts have been wrapped and put under the tree. Big cities like Stockholm,
Amsterdam, London, New York and Dublin all start the sales right after Christmas.
January can be a tough month for retailers, so here are 6 tips that can help you get your
customers to return right after the Christmas trade.
#18: Do something about the abandoned carts
Research conducted by Magento and the software company Bronto looked at
abandoned carts on web stores and got some very interesting results. Most customers
abandon a cart to plan a purchase at a later stage or through a different device. Many
customers even used the abandoned carts as a wish list. 39% answered that they always
used the abandoned carts either as a wish list or because they wanted to buy the
product(s) later. 43% answered that they only did it from time to time.
Magento and Bronto’s report also showed that most of the respondents expect to be
contacted about their abandoned cart and that they are welcoming an exclusive or
targeted offer. If you have an e-mail address attached to customers who abandon carts,
you can create a pool of qualified leads that might help you boost sales after Christmas.
Traditionally, it is a good idea to offer customers with abandoned carts a discount.
However, the abandoned carts in December are often wishes for Christmas why those
wishes might not be relevant after Christmas. Therefore, you should think differently. If
you used a campaign for running shoes in December, you can in the following months
offer those with abandoned carts related products. This could be running shorts,
running shirts, pulse watches etc..
Right until Christmas, you are targeting the ones who buy the presents. After Christmas,
it is the receivers of those presents. By offering related products to abandoned carts,
you can give customers an incentive to return in January. You can create follow-up mails
in Campaign Monitor.
14#19: Keep being loud
Do not cut back on marketing efforts after Christmas. Even though Christmas is a busy
and fatiguing month for both consumers and retailers, customers are still attentive
when it comes to making a good deal. New Year’s Eve is close and coupons and gift
cards are going to be used, and people will exchange presents. Many retailers choose
to reduce marketing efforts between Christmas and New Year’s Eve – use that to your
advantage. You have a better chance of being heard.
#20: Do friendly follow-up
Send an email to loyal customers and customers who have bought Christmas presents
in your shop. Thank them for their purchase and offer them exclusive time-limited
offers. You can target offers specifically to each customer or you can make different
customer segments based on purchase, demography or other relevant parameters.
You can also include a coupon or a voucher for customers buying in December that
they can use in January. This gives customers an incentive to return after Christmas.
Several e-commerce platforms offer follow-up mails with coupons to use in January. A
service like “buy 1 product and get 1 product for half the price” is also available on most
e-commerce platforms.
#21: Make sure you have best sellers in stock
Often a limited quantity of goods are in stock after a busy Christmas. You can exploit
that by having one of your best sellers available in-store or in your web store in the
days after Christmas. Best sellers are good to have to lure customers inside your store.
In this way, customers can be exposed to less popular products that you are eager to
sell.
15#22: Use remarketing
Remarketing lets you show ads to people who have already visited your web store
or used your mobile app. This means, that it is primarily people who have shown an
interest in your brand who are exposed for your ads.
With remarketing, you can even target customers in specific areas and regions. This is
especially interesting for retailers who cover specific areas of the country or in specific
cities.
Statistics show that remarketing can increase the conversion rate with up to 147%.
Visitors who are exposed to remarketing are 70% more likely to return to your shop
afterwards.
#23: Utilize New Year’s resolutions
Face it. Some products are just more popular in January. The fitness gyms are
excitingly waiting for January. Number one, because they know members will come in
abundance. Brick-and-mortar stores and web stores can use this to do campaigns on
specific products related to New Year’s resolutions. This could be running shoes, pulse
watches or other related sportswear.
If you would like some inspiration, you can check Amazon. Every year they make
campaigns targeted specifically to New Year’s resolutions. They make categories
like fitness, organic products, massage and wellness, books and much more. The
campaign in recent years has been “New Year, New You” and was quite successful.
16Valentine’s Day
Every February, Valentine’s Day unfolds. That is certainly a day where retailers can
increase revenue. We have collected five valuable tips in the section below.
#24: Start promoting early!
Florist’s shops are the ones who benefit the most from Valentine’s Day. In America, it is
the most profitable day for florists with an estimated spending of $2.1 billion. Florist’s
shops are promoting the day early, but big international retailers like Marks & Spencer,
Victoria’s Secret and Tesco have also started their promotion efforts in mid-January in
the previous years. This tendency might occur again this year.
The romantic day is not only popular in the U.S. In the recent years, Valentine’s Day has
become a global phenomenon.
#25: Target your customers
The revival of newsletters can be used in a creative way to promote gift ideas for
Valentine’s Day. A few years back, Nordstrom created a campaign targeted towards
men. 10 days prior to Valentine’s Day, they promoted gift ideas for the men’s chosen
ones. The offerings were products like lingerie, jewellery, perfume, and dresses. This is
a great way of inspiring male shoppers to buy, and the idea is relatively cheap and can
potentially increase revenue in the post-holiday period.
In general, web stores uses the “gifts for her” and “gifts for him” a lot when Valentine’s
Day is approaching, to inspire customers and make it easier for them to decide on
their gift-shopping. For both brick-and-mortar stores as well as web stores, Facebook
and Instagram are adequate channels to visualize gift ideas in an inspiring way. As the
young generation is eager to celebrate Valentine’s, social media channels are obvious to
utilize right up to February 14th.
17#26: Use hashtags for your campaign
Run a campaign across social media channels where your followers can interact
and participate through a hashtag on Twitter, Facebook, and Instagram. Reward the
followers with a prize, and encourage them to use the hashtag alongside their best
Valentine’s memory, best gift or reward the best Valentine’s Day picture. This can create
great user participation and it is easy to measure the effect.
A few years back, Heineken made a campaign targeted towards men. The campaign
went viral instantly. Heineken decided to reward the men who were willing to show
their sensitive side on social media. The campaign was called Date In A Box, and the
men could win the content of the red box if they declared their love public and used
the hashtag “dateinabox. Inside the box was a prearranged date like a dinner or a dance
lesson. The campaign was considered to be a big success.
#27: Reward your customers
Since giving gifts is a central part of Valentine’s you can join in by offering something
you typically do not offer. Free shipping in the weeks or days up to Valentine’s Day
could be an option. Free shipping is a central part of buying online, and according
to research conducted by Mintel, free shipping is one of the things that drives online
buyers.
Gift-wrapping is another good idea to offer, and if you are using a Magento web store
this can easily be implemented in the checkout phase. Discount on products is also a
possibility that can help drive sales’ buying.
18The Summer Period
The summer period can be tough for retailers, but there are some opportunities to
exploit to get an acceptable turnover during this usually slow period.
#28: Sponsor or participate in an event!
In the summer, numerous different events take place. Try to search on the web and
find out what is going on in your city and look for events your target group will find
interesting.
If you own a sports shop, street basket, football or volleyball tournaments would be
ideal events to sponsor. If you are more fitness or running specific products, look if
any marathon events are going to take place in the summer. If you are selling racing
or track bicycles, look for bike races.
After you have found an interesting event appealing to your target audience, you
should begin to consider how to promote in the best way possible. Can you hand
out water bottles with coupons to your store or web store? Can you sponsor the
event with a big banner with a coupon or with a specific product you are very eager
to sell?
An interesting and funny example is the Danish office furniture company, Office2Go.
Every year they are hosting The Danish Championship in chair racing. Hundreds of
people turn up to watch it and the media shows up every year as well.
Check it out here: https://www.youtube.com/watch?v=zRQjdiKirA4
19#29: Organize a VIP summer sale
Host an exclusive summer sale for your most loyal customers only. If you use a loyalty
program, where you have access to information about your most profitable customers,
then use that information to make a potential list of guests. Send an invite to your VIP
customers and point out that this invitation is something truly special and exclusive.
Offer something special to walk the talk.
The amount of guests does not necessarily have to be large – that is totally your
decision. An event like this can create loyalty and long-term relations to the most
important customers you have. The event is more than likely to spread to other
customers in your customer’s network through word of mouth.
#30: Try out referrals
Referrals can be effective in slow periods like around Summer time. The concept is
quite simple. You reward existing and potential customers. Customers who refer a new
potential customer will get a discount and the potential customer get a discount on
their first purchase as well. With this method, you get your existing customers to visit
your shop and you expand your customer base with new customers.
BUT, in the US, not all states allow referral initiatives, so before you launch your
referral campaign, please check if referral rewards’ programs are legal in your state.
20Get more knowlegde If you want more tips that can help your shop or web store visit our website www.navipartner.com. Here your will find lots of relevant posts, ebooks and whitepapers, as well as information about us and our solution. Your are of course also always welcome to contact us, if you want to know more about our solutions, or would like a non-binding quote. Contact information can be found on our homepage. Try our solution for free in 30 days If you are interested in trying out our combined POS and web store solution, you can now get access to this in 30 days. Just follow the link and download your trial right now: www.navipartner.com/get-trial
You can also read
