HOW TO REACH YOUR TARGET MARKET USING THE WECHAT APP - DETERMINING YOUR CREATIVE SUCCESS IN MOBILE BRAND MARKETING

How to Reach Your Target Market
Using the WeChat App

  Determining Your
  Creative Success
  in Mobile Brand
  Marketing

who we are
   Plus Factory is a New York-based digital agency focused on helping
clients strategize, prioritize, design and develop better tools and
products for their customers and target markets. We are constantly
seeking innovative opportunities of the 21st century to bring brands
and business to the forefront capitalizing on the latest technology with
our creative mindsets. With both local and global knowledge of our
clients’ environments, we are able to focus on our diverse client
portfolio, helping them achieve market penetration by leveraging on
today’s cutting-edge communication channels between the brands and
its consumers. Our successful track record of digital campaigns in both
the United States and Asia proves that our strategic recommendations
are heavily supported by extensive research and analysis.

introduction
Customization of user experiences have become more common in the
digital era where businesses recognize the significance of building
effective relationships with their target markets. Through personalized
interaction and niche social communities, mobile apps are now
becoming the current trend as fresh, avant-garde marketing platforms
for brands around the world. Mobile applications are a readily available
source of income regardless of your industry of work; understanding
that a rich, multimedia-driven user experience is essential for any brand
that wishes to excel in the competitive environment.

As mobile devices have now become basic necessities for users, mobile
marketing has also become the basic norm for companies. WeChat is
the premier advertising medium that faces the greatest exposure at any
given time or place. In How to Reach Your Target Market Using the
WeChat App, Plus Factory will reveal the advantages and benefits of
interpreting WeChat as a marketing powerhouse.

 •   Why WeChat?
 •   Promote Virtual Relationship with Subscribers.
 •   Share Your Brand Content Through Creative Means.
 •   Benefits of Implementing WeChat into Your Business.

why WeChat?
The use of WeChat as a marketing channel is a clear growth opportunity
for brands and business in the digital space. With such a strong and
devoted user base, brands can better reach and influence their target
consumers using WeChat’s innovative features of fusing both online
and offline interaction.

 •   600 million users globally, and growing (270 active users).

 •   Ability to geo-target consumers based on location, gender, etc. for
     precise positioning.

 •   Personalized customer-relationship management that focuses on
     individual consumers rather than mass exposure.

 •   Businesses have the option of applying for a public account.
     Pending verification, they will then receive unique QR codes that
     allows users to scan for subscription and brand notifications.

promote virtual relationship
         with subscribers
Some of the the cool features you can use in WeChat to create
relationships:

 •   Drift Bottle

      Throw a voice or text message into the “virtual sea” so any
      WeChat user can pick up the bottle and contribute to your
      brand’s marketing campaign.

 •   QR Code

      Subscribers can add your brand’s public account by simply
      scanning this code, enhancing the online to offline business
      model of utilizing both real-life and digital solutions. With the QR
      code, your business can attract mobile consumers to shop in-
      store for all the latest discounts and special offers.

 •   Find People Nearby

      With WeChat’s location-based capabilities, your business can
      determine its target consumers via the ‘person near you’ function
      and send personalized invitations to shop your brand.

share your brand content
       through creative means
WeChat provides many creative/innovative ways to express your brand:

 •   Open Platform Social Sharing

      WeChat supports third-party applications from developers that
      can be interconnected with the brand’s public account and
      allows subscribers to access for a further enhanced experience.
      (ie. online social community forums)

 •   Voice Messaging

      Contrary to the standard text message, your brand can utilize the
      voice messaging functionality to creatively (and more frequently)
      engage with the target audiences.

 •   Interactive Multimedia Campaign

      By strategically connecting all WeChat features like messaging,
      images, and video features, your business will have the
      opportunity to create an ultimate marketing campaign that is
      vivid and meaningful.

benefits of implementing
     WeChat into your business
 ➡    Increase Your Sales

Addressing potential customers at an early stage of product sale is the shortcut to
enhancing sales success. By immediate communication of the issue at hand
followed by quick solutions, WeChat makes the connection between the business
and the consumer profitable. In addition, direct online flyers and promotional
messages will boost sales performance and customer retention. Businesses can set
up shop within WeChat for users to purchase goods via TenPay.

 ➡    Maximize Accessibility and Convenience

Using the WeChat platform is also a key replacement of the traditional method of a
‘call center.’ The ability for your business representatives to multitask while
assisting customers is native to WeChat, thus increasing performance efficiency
and reducing the cost of management. Furthermore, relations can be dealt
through various forms, including hold-to-talk voice messaging for swifter response.

 ➡    Decrease Long-Run Overhead Expenses

Reducing the total costs of average interaction and improving the efficiency to
handle numerous issues at once makes WeChat a viable alternative to managing
client relations at minimal long-run overhead expenses.

 ➡    Improve Corporate Decision Making

A customer database within WeChat’s platform will facilitate in the storage of
customer’s pertinent information, including general brand activity, order history,
engagement patterns and preferences. Brands and businesses can then analyze
this data to strategize more beneficial online to offline marketing decisions.

questions?
FOR ALL INQUIRIES INCLUDING A FREE BUSINESS CONSULTATION
FOR A TAILORED WECHAT MARKETING PACKAGE, PLEASE CONTACT
US DIRECTLY AT INFO@WHATISWECHAT.COM.

We make available to our clients a comprehensive range of
communication and development services – all dedicated towards one
set of business goals and maximum ROI. But unlike many agencies, we
have a deep spike in product development, tools and things real people
use every day. Check us out at: www.plusfactory.com