IN PERPETUAL MOTION MOVING FORWARD - Radisson Hospitality AB
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COR POR ATE PRE SE NTATIO N 2 016 MOVING FORWARD IN PERPETUAL MOTION
L E T ' S G R O W A B O U T R E Z I D O R
ABOUT THE
REZIDOR HOTEL GROUP
The Rezidor Hotel Group is one of the most dynamic hotel
483 105,000+
H O T E L S R O O M S
companies in the world and a member of the Carlson
Rezidor Hotel Group. The group features a portfolio of more
than 483 hotels in operation or under development with
105,000 rooms in 80+ countries.
0 1
Rezidor operates the core brands Radisson Blu® and Park Inn®
CONTENT
AT
by Radisson in Europe, the Middle East and Africa (EMEA),
along with the Club CarlsonSM loyalty program for frequent
A
5
hotel guests. In early 2014 and together with Carlson, Rezidor
G LA N C E
UNIQUE
AT A G L A N C E 0 1 launched the new brands Radisson RED (lifestyle select) and
M E S S AG E F R O M T H E P R E S I D E N T & C E O 0 2 Quorvus Collection (luxury). In 2016, Rezidor acquired 49% 8 0 +
2 0 1 6 K E Y M I L E S TO N E S 0 8 of prizeotel (economy). C O U N T R I E S
B R A N D S
O U R R E S U LT S 1 0
O U R B R A N D S 1 4 Rezidor has an industry-leading Responsible Business Program
T R AV E L & TO U R I S M I N D U S T RY 3 6
and is named one the World's Most Ethical Companies by the
O U R G R OW T H S T R AT E G Y 4 4
US think-tank Ethisphere since 2010.
R E S P O N S I B L E B U S I N E S S 5 0
In November 2006, Rezidor was listed on the Nasdaq
O U R P U R P O S E 5 8
Stockholm, Sweden. HNA Tourism Group Co., Ltd., a division R E V E N U E
AWA R D S & AC H I E V E M E N T S 6 0
of HNA Group Co., Ltd.—a Fortune Global 500 company with
43,700+ €961.2
C O N TAC T 6 4 operations across aviation, tourism, hospitality, finance and
online services among other sectors—became the majority
shareholder in December 2016.
T E A M M E M B E R S M I L L I O N
The Rezidor Hotel Group and its brands employ 43,700 people
in EMEA and is headquartered in Brussels, Belgium.
M E S S AG E F R O M T H E P R E S I D E N T & C E O
EVERY MOMENT
MATTERS
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Every Moment Matters. These three words are, worldwide. Also Rezidor continued to grow and W O L F G A N G M . N E U M A N N , V I E W C E O ' S V I D E O M E S S AG E
quite simply, the key to Rezidor’s success. Every made further progress in creating a sustainable P R E S I D E N T & C E O
M E S SAG E
moment, every interaction, every point of contact foundation for improved profitability. We launched
with our guests, owners, business partners and a €10m cost containment plan purely focused
team members counts and makes a difference. on overhead costs while protecting the guest
REZIDOR
These moments give us a unique opportunity to experience in our hotels, and completed 15 more
differentiate us, to create memorable experiences asset management transactions to optimize
– and to ultimately advance on our journey from our portfolio, either through exiting loss-making
FR OM
HAS ALWAYS
being ‘simply good’ to becoming ‘truly great’. properties or re-negotiating lease agreements.
Asset management is a key contributor to
our performance: over the past five years,
SUSTAINABLE FOUNDATION
EMBRACED
TH E
our initiatives have yielded ca €17m EBITDA
FOR IMPROVED PROFITABILITY contribution and ca 1.8 percent uplift in EBITDA
margin.
CHANGE AS AN
P R ES ID EN T
Such individual and personal moments count
even more in the challenging times we live and do
REACHING 100,000 ROOMS
OPPORTUNITY,
business in. The external environment was fragile
during the past year: terrorist threats and attacks IN 80 COUNTRIES
continued to affect many destinations, trading
RATHER THAN AN
conditions in oil-producing countries remained Our growing network in more than 80 countries
&
difficult, the Syrian refuge crisis and Britain’s Brexit across Europe, the Middle East and Africa passed
C E O
vote put pressure on the European Union, and the the milestone of 80,000 rooms in operation, and
OBSTACLE
change of Presidential leadership in the US caused our pipeline remained strong with more than
concern and uncertainty in large parts of the world. 20,000 rooms under development. We continue
to lead with our bold approach concentrated on
But despite the tough global market conditions, emerging markets. We are recognized for offering
international travel & tourism maintained its strong successful global brands, personalized service
position as one of the fastest growing sectors to owners, experienced technical and openings
0 4 / 0 5
intro-highlight? EMBRACING CHANGE
teams, an attractive commercial strategy as well April 2016 saw another significant development: HNA Tourism, Rezidor’s new I strongly support Responsible Business alignment
as operational excellence – and this is paying off. Rezidor expanded its brand portfolio and entered
majority shareholder, has the across all major international hotel companies. WITH A Z-SPIRIT
M E S SAG E
In 2016, Rezidor strengthened its leading position the economy segment by acquiring a 49% stake in
in Africa: in this core growth region, we signed prizeotel, a dynamic, entrepreneurial and creative ambition to become a global During the past year, Rezidor was equally We are living in a challenging yet exciting era of
in average a hotel every 37 days and opened a start-up based in Germany and designed by leader within our industry, and acclaimed for numerous visionary Responsible disruption and global change. The Rezidor team
hotel every 60 days. Radisson Blu has the largest Karim Rashid. For the initial roll-out of prizeotel, Business initiatives. Like our Park Inn by Radisson has always embraced change as an opportunity,
organic room pipeline on the continent, and also we put priority on Germany, Switzerland, Austria we look forward to growing “Adding Color to Lives” campaign - an innovative rather than an obstacle. All of our successes are
Quorvus Collection, Radisson RED and Park Inn and the BeNeLux countries – and already added our business together with art project designed to help youth at-risk– which due to our people – our 43,700+ team members
FR OM
by Radisson continue to grow in Africa where
increased demand is driven by natural resources,
three properties in Germany and Switzerland to
prizeotel’s existing portfolio of three hotels (*). The
a strong owner. At the same won the prestigious United Nations World Tourism
Organization Innovation Award.
are living Rezidor’s fighting Z-spirit and are true
hosts. We are a relationship company, and we
infrastructure developments and a shortage of economy segment is constantly expanding, and time, we extend our sincere have established a distinct reputation and track
TH E
international branded supply. we see promising potential for accelerated growth thanks to Carlson for a fruitful record for that. Most importantly, our guests know
in other key markets. NEW MAJORITY OWNERSHIP and appreciate our hospitality mindset, wherever
partnership that lasted more they travel, our hoteliers are keen to delight them.
P R ES ID EN T
PIONEERING BOLD RADISSON than 25 years. 2016 marked a change in majority ownership Each of our employees is empowered to offer
RED AND DYNAMIC PRIZEOTEL COMMITTED TO SAFETY in Rezidor: In December, China-based HNA personalized, and innovative service to make each
& SECURITY Tourism Group acquired Carlson Hotels, making stay a special and memorable one.
In 2016, we celebrated the opening of the HNA Tourism Group Rezidor’s new majority
world’s very first Radisson RED in our home town Rezidor is recognized within the industry and properties across Europe, the Middle East and shareholder (51.3%). HNA Tourism Group Co., Ltd. Welcome to our world!
Brussels in Belgium. RED is our new lifestyle beyond for our leading Safety & Security program Africa already received the Safehotels label. is a Fortune Global 500 company with operations
&
select offer – curated for the ageless millennial – and yet we are always striving to even better across aviation, tourism, hospitality, finance and Sincerely,
C E O
mindset, and inspired by fashion, music and art. respond to the changing external environment. Safety & Security is a core element of our award- online services among other sectors. HNA has
We look forward to opening the next Radisson We increased our focus on Safety & Security winning Responsible Business program that aims the ambition to become a global leader within
RED properties in Glasgow/UK and Cape Town/ even further and complemented our program by to make a real difference. Also in 2016, Rezidor our industry, and we look forward to growing
South Africa in 2017, and have five more projects an agreement with ‘Safehotels’, an independent was named one of the World’s Most Ethical our business together with a strong owner. At
under development in EMEA and, together with partner certifying the safety standards at our Companies - an honor we have held since 2010. the same time, we extend our sincere thanks to
our strategic partner Carlson, 17 hotels under hotels. We are proud that more than 160 Rezidor We work to be a role model, and, as Chairman of Carlson for a fruitful partnership that lasted more Wolfgang M. Neumann
development worldwide. the International Tourism Partnership (ITP), than 25 years. President & CEO
* prizeotel numbers not included in the overall Rezidor room count.
M E S S AG E F R O M T H E P R E S I D E N T & C E O
OUR COMMON OUR GUIDING LIGHT
NORTH
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Every navigator knows the importance of a a unique and memorable experience that wows V I E W O U R P U R P O S E V I D E O
good compass, a tool for setting and following them, that compels them to share the experience
M E S SAG E
direction, the indicator for a good roadmap. If you with friends and family, giving us a strong third-
do not know where to go and how to get there, party endorsement and strengthening loyalty.
how can you reach your destination, how can
WE ARE
you be successful? This is where Our Common We are true hosts. We exist to create memorable
North comes in. For Rezidor, Our Common North moments. We deliver by living the brand promise.
highlights our joint direction And it outlines what is What connects us? Our values, being host, living
FR OM
TRUE HOSTS.
important to us and why – and what sets us apart trust and the fighting z-spirit. Each and every one
from anyone else. of our team members is empowered to make a
difference, to live our values, to drive our business
WE EXIST
TH E
We share a common vision…a common purpose…a and to delight our guests. At Rezidor, every
common dream. All in alignment, we act in concert moment matters on our journey.
as a well-oiled machine, developing talent, driving
TO CREATE
P R ES ID EN T
our business, delighting our guests and delivering
results. That’s our 4D strategy, fueled by our Yes
MEMORABLE
I Can! service ethos, inspired by Our Common
North, and ensuring that every moment matters –
for our guests, our partners and our colleagues.
MOMENTS.
&
It is easy to be good. It takes more work, focus
and dedication to be great. To go from good to
C E O
great, we simply focus on the essential of our
business: our guests. It is in our DNA, It is in our
culture. In today’s competitive hotel arena, it is
not enough to focus on service excellence. We
have to go beyond that and put our guests center
stage in everything we do. We want to offer them
E U R O P E ' S 1 0 L A R G E S T U P S C A L E B R A N D S
105,000+ A solid pipeline of RANK BRAND GROUP HOTELS ROOMS
rooms in operation and
under development in 20,000+ 1
2
Radisson Blu
Hilton
The Rezidor Hotel Group
Hilton
186
126
44,717
35,719
80+ countries across rooms
C O M PA N Y H I G H L I G H T S 3 continents 3 Marriott Marriott 100 25,261
4 Crowne Plaza IHG 79 17,640
2016 8th 5 Melia Melia Hotels International 60 16,048
KEY
6 Clarion Choice 103 15,554
consecutive year
7 Sheraton Marriott 53 15,247
world’s most ethical hotel
MILESTONES company 8
9
Thon
Maritim
Thon Hotels
Maritim
76
36
10,969
10,189
0 8 / 0 9
10 Eurostars Hotels Hotusa 78 8,572
Opening the world's first
49%
C O M PA NY
Radisson RED hotel
in Brussels, Belgium acquisition of prizeotel,
to enter the economy segment
E U R O P E ' S 1 0 L A R G E S T M I D S C A L E B R A N D S
H I G H L IG H TS
RANK BRAND GROUP HOTELS ROOMS
1 Best Western Best Western 1,104 79,936
2 Mercure Accor 544 62,682
3 Holiday Inn Hotels & Resorts IHG 279 45,587
4 Novotel Accor 251 43,171
5 NH Hotels NH Hotel Group 286 43,000
6 Scandic Scandic 216 39,078
7 Park Inn by Radisson The Rezidor Hotel Group 95 18,827
Safehotels Alliance Asset management 8 Ramada Hotel Wyndham Hotels 124 17,894
accreditation given to initiatives deliver savings of
9 Quality Inn/Quality Hotel Choice 115 15,545
160+ hotels ca. €2 million 10 Sol Melia Hotels International 49 14,877
across EMEA
SOURCE: Global Hotel Ranking by MKG Hospitality ON January 2017
O U R R E S U LT S
LEVERAGING
OPPORTUNITIES AHEAD
1 0 / 1 1
INTERNATIONAL TOURISM ASSET MANAGEMENT AND V I E W C F O ' S V I D E O M E S S AG E K N U T K L E I V E N ,
CONTINUES TO GROW DESPITE SUSTAINABLE TAX STRATEGY
D E P U T Y P R E S I D E N T
& C H I E F F I N A N C I A L
OU R
CHALLENGES DRIVE PROFITABILITY O F F I C E R
R E S U LT S
REZIDOR
2016 was an interesting year in many ways. Rezidor continued to gain market share for the fifth
Demand for international tourism remained consecutive year. Our like-for-like revenue increased
robust in 2016 despite challenges. International by 3.8% with many markets trading at new peak
GAINED
tourist arrivals grew by 3.9% to reach a total levels. We continued to push forward on our asset
of 1,235 million, according to UNWTO. Some management strategy that involves exiting from
46 million more tourists travelled internationally unprofitable contracts and re-negotiating of terms
compared to 2015, which confirms great resilience
and strength of the global tourism industry.
including renovations across EMEA. In 2016, we have
successfully completed 15 such transactions. Over
the past five years, our asset management initiatives
MARKET SHARE
The great majority of leading source markets
in the world reported increases in international
targeting a continuous portfolio optimization
have yielded ca €17M EBITDA contribution and FOR THE 5th
CONSECUTIVE
tourism expenditure during the first three to ca 1.8 percent uplift in EBITDA margin.
nine months of 2016. Among the top five source
markets, China, the world’s top source market, In addition to the asset management progress made
YEAR
continues to drive demand, reporting double- and other initiatives to improve profitability, we have
digit growth in spending, which benefited many also adopted our transfer pricing model to reflect
destinations. Germany reported a 5% increase in recent tax law changes initiated by the OECD and
expenditure, the United Kingdom a 10% increase, the EU and as a result we were able to capitalize
and France 3% growth. previously unrecognized tax losses carried forward
in several jurisdictions. The total amount recognized
related to previous years tax losses amounts to
€29.3M, however partly offset by the loss of deferred
tax assets in Germany of €7M. Going forward this
should lead to a more normalized tax rate for the
group.
INTERNATIONAL TOURISM ARRIVALS, WORLD
(% change)
10.4
7.8
6.4 6.6 6.6
5.9 5.7
Source: World Tourism Organization (UNWTO) ©
5.0 4.6 4.7 4.7
3.9 4.3 4.6 3.9
2.7 3.0
1 2 / 1 3
1.9
0.2
UNEVEN MARKET -0,6
PERFORMANCE ACROSS EMEA
OU R
Increased volatility related to terrorist attacks, -3.9
lower oil prices, foreign exchange rates, Brexit,
R E S U LT S
96/95
97/96
98/97
99/98
00/99
01/00
02/01
03/02
04/03
05/04
06/05
07/06
08/07
09/08
10/09
11/10
12*/11
13*/12
14*/13
15*/14
16*/15
Forecast
2017
US elections and other global events continued
to negatively affected some key countries.
In Europe, Rezidor is seeing strong market OPPORTUNITIES AHEAD
performance compared to the sector and market and Denmark’s rate growth was fueled by RevPAR while the Middle East and Africa markets remained
performance. Three of four regions reported like- increase. The UK & Ireland’s continuing positive weak. In Russia, strong performance was based on I think that global travel, and especially outbound What moves me or
for-like RevPAR growth. Eastern Europe reported development was based mainly on rate and domestic and Asian business. travel from China, has the biggest potential upside
the strongest RevPAR growth (12.7%). Germany’s was linked to a strong September. for the industry in Europe, the Middle East and motivates me if you like, is
In the Nordics, all four key countries had positive Belgium and France showed weak performance in Rezidor's ongoing priority is to open the pipeline. Africa over the next three to five years. Capturing when I see opportunities to
developments: Denmark 10.6%, Finland 7.8%,
Norway 1.0% and Sweden 7.6%. In Western
the aftermath of the terrorist attacks. We also saw
the impact of less international congress business
We have a fairly large pipeline relative to our
size, probably one of the biggest pipelines in
our share of that market is very important. What
HNA will impact and/or mean to us is very early
do things better than what
Europe, RevPAR was marginally below last year in the Netherlands. the industry, and that is a critical factor for us. to say too much about, but of course we are very we have done in the past.
(-0.2%), as a result of a decline in occupancy Continuing to grow market share, or RGI as we call hopeful that this would bring a lot of Chinese That’s the most important
(-0.4%) with minimal room rate growth (0.2%). it, is also incredibly important. business into our hotels going forward. Chinese
Trading in the Middle East and Africa continued POWER OF EMERGING room nights in Rezidor today are only 4% of the thing. Celebrating our
to be negatively impacted by political turmoil MARKETS AND A BALANCED The most important thing for shareholders is total number of room nights we sell. This should successes and looking
and the low oil price, with RevPAR 4.7% below
last year. PIPELINE
that we deliver on our promises which is a profit
margin of 12% over a business cycle, a target that
easily double or triple over the next few years.
That can have a big impact on the performance
for opportunities to do
we should have a debt-free balance sheet, and of Rezidor going forward. things better.
The Nordics continued with strong performance, 2016 brought good development in Eastern Europe that we will open our pipeline on time. If we are
but Rest of Western Europe was less profitable, and the Middle East and Africa while overall results able to do that, then I am pretty sure that we will
linked to mixed results. Norway experienced were negatively impacted by the Rest of Western create shareholder value.
strong occupancy growth via leisure segments, Europe. Eastern Europe continued to improve
O U R B R A N D S
GLOBAL BRANDS
FOR A WIDER
GLOBAL REACH
1 4 / 1 5
All Carlson Rezidor hotels strive to consistently deliver
the experience their brands are known for. A brand is
OU R
a promise - a pledge our global team works tirelessly
to keep. And our brand portfolio grew in 2016 with
BR A ND S
the addition of the exciting prizeotel economy brand.
Created by New York design guru, Karim Rashid,
prizeotel is now expanding in Europe.
Carlson Rezidor’s global portfolio has more than
1,400 hotels in operation and under development
with more than 220,000 rooms and a footprint
spanning 115 countries and territories. Carlson Rezidor
Hotel Group and its brands employ 90,000 people
worldwide.
Rezidor operates and develops the hotel brands
Quorvus Collection, Radisson Blu, Radisson RED and
Park Inn by Radisson in Europe, the Middle East and
Africa under a Master Franchise Agreement
with Carlson.
Q24
The result of extensive
competitor analysis and trend
research, the launch of Q24 4
1 6 / 1 7
guarantees that each hotel H OT E L S
in our collection upholds
A collection of the world’s finest Leveraging the unique quality of our people,
Modern Luxury hotels, with
properties and perspective, the development of the same essential suite
800+
QU ORV U S
a content-rich digital presence remains a major
Quorvus Collection we have set focus for the brand. Most notably, all-new web of services and amenities.
about to change the elite global
and app platforms provide an elegant showcase
for the portfolio – while a forthcoming social
Developed to support the
traveler’s landscape. Committed media expansion and VR movie will capture our lifestyle our guests aspire R O O M S
immersive, local experiences in exciting, new
to celebrating and enhancing the towards, Q24 looks beyond
C O LLE C TI O N
ways. Quorvus Collection also continues to keep
4
individual luster of each member pace with the aspirational lifestyles of the Modern
just the Luxury benchmark
Luxury traveler. And as Q24 ensures our hotels
property, so Quorvus Collection stay firmly ahead of the industry benchmark (in – ensuring that our hotels
brings the Eidos of its locations – services and amenities), our new responsible
the “distinctive character of culture”
business focus and brand hallmarks offer a truly meet with emerging baseline
uncommon experience of luxury. C O U N T R I E S
– vividly to life. As our portfolio standards, whilst positioning
grows so too does our influence, each as early-adopters of
and the brand activities currently in the most differentiating guest
motion speak of a bold ambition. services.
V I E W M O R E H I G H L I G H T S
Q U O R V U S C O L L E C T I O N /
H I G H L I G H T S 2 0 1 6
V I E W Q U O R V U S C O L L E C T I O N
V I D E O
*Number of hotels and rooms operated and
developed by The Rezidor Hotel Group
across EMEA311
1 8 / 1 9
H OT E L S
Iconic, stylish and sophisticated, Free High-Speed Internet for all. And exciting, Best luxury rooftop view
tailor-made solutions – including Super Breakfast,
72,300+
brilliant Radisson Blu continues The World Luxury Hotel Awards
R A D I S S O N
Experience Meetings, One Touch App and our
to make fantastic progress: our new BluPrint interior design scheme, creating the
celebrates the finest hotels around
design foundation for all Radisson Blu’s stunning
ongoing, dynamic growth initiatives interior spaces, with the flexibility to suit local the world for their savoir-faire,
R O O M S have taken Europe’s leading upper- needs. Radisson Blu’s famous Yes I Can! Service
upscale brand to a truly global culture and 100% Satisfaction Guarantee help unique location and exceptional
BLU
level. Individual and contemporary,
ensure a priceless guest experience as our brand
evolution continues to drive revenue. Radisson
service. Radisson Blu 1835 Hotel
80 Radisson Blu is truly reflective
of modern guests’ needs. With
Blu is the ultimate upper upscale experience, with
an unrivaled reputation for green initiatives; its
effective water-savings program Blu Planet and
powerfully creative building solutions. Blu with a
& Thalasso, Cannes won the Best
Luxury Rooftop view in France
C O U N T R I E S 400+ hotels in operation and under touch of wow! in 2016.
development around the world.
V I E W M O R E H I G H L I G H T S
R A D I S S O N B LU / H I G H L I G H T S 2 0 1 6
V I E W R A D I S S O N B LU V I D E O
*Number of hotels and rooms operated and
developed by The Rezidor Hotel Group
across EMEA7
2 0 / 2 1
RED Pedal power
At the Radisson RED Brussels, H OT E L S
Radisson RED is a new hotel Radisson RED is creating new rules. And it starts you can get fit and improve the
at hello. The lobby is artistic, energetic, exciting
philosophy that connects with an world. When you work out on our
1,300+
R A D I S S O N
and welcoming. Guest Studios are designed by
ageless millennial mindset through inspiration, not a corporate template. Everything
innovative fitness equipment, you
we do is engineered to be as fresh thinking and
art, music and fashion. Offering the smart as our guests. From the style-conscious generate power, which can charge
freedom, flexibility and fun that the and locally inspired OUIBar + KTCHN to multi- R O O M S
modern traveler demands, RED is functional zones to work, rest and play. RED has your smartphone – or the hotel! You
R ED
sociable spaces powered by free WiFi, relevant
can track your personal contribution,
7
about curating guest experiences music and unique art.
that are engaging and authentic. and see the total impact. You’ll be
RED took off in 2016 with the first hotels in
Forget everything you thought you Minneapolis and Brussels, both centrally located, able to tell your friends how many
steps away from the hustle and bustle as well as
knew about hotels. trendy digs for night hawks. Watch for Glasgow hours of lighting your workout C O U N T R I E S
and Cape Town openings ahead and plans for
60 REDs in 60 cities by 2020.
provided. It’s the best motivation
to get fit!
V I E W M O R E H I G H L I G H T S
R A D I S S O N R E D / H I G H L I G H T S 2 0 1 6
V I E W R A D I S S O N R E D V I D E O
*Number of hotels and rooms operated and
developed by The Rezidor Hotel Group
across EMEA157
2 2 / 2 3
Bocca Buona
H OT E L S Park Inn by Radisson has created
Park Inn by Radisson is vibrant, and launched Bocca Buona
30,400+
positive, fresh and friendly with restaurant concept. Unashamedly
PA R K
a choice of great destinations. Italian and simplistic in approach, it
The “Adding Color to Life” service
celebrates the Italian way of living
I NN
philosophy makes the modern R O O M S
traveler feel right at home, and brings a warm, crowdy and noisy
BY
confident, safe and at ease, with a ambience of the Italian street and a
41
R A D I S S ON
Happiness Guarantee. lively bustle into the restaurant. Latest
openings include Nice and Riga.
Park Inn by Radisson offers flexible meeting
spaces and packages, along with its Smart C O U N T R I E S
Meetings and Events concept that can tailor to V I E W M O R E H I G H L I G H T S
PA R K I N N BY R A D I S S O N /
your needs. Park Inn by Radisson Signatures is H I G H L I G H T S 2 0 1 6
an exciting suite of product enhancements that
offer a more recognizable and consistent guest
experience. And it supports a strong sense of V I E W PA R K I N N
community through social media, a responsible BY R A D I S S O N V I D E O
business focus on working with youth and through
the award-winning Club Carlson loyalty program.
Uncomplicated, relaxed and reliable, Park Inn by
Radisson is – quite simply – the happy place to be!
*Number of hotels and rooms operated and
developed by The Rezidor Hotel Group
across EMEA6
2 4 / 2 5
H OT E L S
Yes, high design can be affordable. Like RED, it combines design with art, music prizeotel Bern City is the first joint
What started in the German port
and networking while striving to be sustainable,
project between prizeotel and
1,380+
P R I Z E OT E L
credible, user-oriented and consistent. Founder
city of Bremen has now opened in Marco Nussbaum and his team still lead the Rezidor. This will be the largest
business, while Rezidor steers key strategic
Hamburg and Hannover, with plans aspects through shareholding governance hotel in Bern and is scheduled to
for other cities in Germany, Austria, represented by Rezidor's President & CEO,
open its doors in late 2019. The 188 R O O M S
Wolfgang M. Neumann.
Switzerland and Benelux. The
room hotel will be located at the
2
amoeba and lyrical shapes – from
the logo to the lobby to the brightly former Swiss Post headquarters at
colored lounge spaces - were Viktoriastrasse in Bern.
dreamed up by New York designer C O U N T R I E S
Karim Rashid, making every
prizeotel a signature brand hotel. In 2016, Rezidor acquired 49%
in prizeotel to enter the economy
segment.
V I E W M O R E H I G H L I G H T S
P R I Z E OT E L / H I G H L I G H T S 2 0 1 6
V I E W P R I Z E OT E L V I D E O
*Number of hotels and rooms operated and
developed by The Rezidor Hotel Group
across EMEAOCHAYA ASIAN GRILL
Together with some of our favorite Interior designers, we’ve developed a suite
FILINI
of what we hope are compelling restaurant and bar venues. The idea is simple:
O U R B R A N D S we make places that make our customers have great experiences and make our
business partners have great returns. Since we’ve been following this approach
FOOD & DRINK over the last couple of years, every indication is that we’re doing just that.
BRANDS Philip Mahoney
Vice President Food & Drink
2 6 / 2 7
SURE BAR
FOOD, GLORIOUS FOOD. QUORVUS COLLECTION Q RADISSON RED R
AND THE BEST, BUZZING BARS
OU R
Embracing new luxury, Food & Drink is a key The OUIBar+ KTCHN is the food, drink and social
The Rezidor Hotel Group’s high quality bars and platform for Quorvus Collection’s distinctive hub. The menus are created from local, seasonal
restaurants become destinations in their own character of culture, Eidos. Restaurants, bars and products so guests can experience the taste of
BR A ND S
right, engaging with the local community and event spaces embody the Collection’s defining the city.
working with the local environment as well as experience principles of Immersive, Involving
adding value for our hotel guests. and Vibrant: bespoke, luxurious venues convey
a sense of place and take you on a multi-sensory PARK INN BY RADISSON
Offering consistent service excellence, produce culinary journey.
FOOD AND DRINK P
VASCOBELO
and design - mixed with a generous splash of skill
and a large dash of mood-enhancing spirit - our Smart and simple, trendy and traditional, colorful
bars and restaurants are designed to buzz with RADISSON BLU: SUCH and captivating: Park Inn by Radisson combines
FIRELAKE
the sound of people and enjoyment, delivering BRILLIANT BARS AND B them for an on-the-go lifestyle that seeks comfort
RESTAURANTS
the very best of local, independent bar and on a sensible budget. That also goes for how you
restaurant philosophies within a dynamic hotel can breakfast, dine and drink.
environment.
Our mission is for Radisson Blu to be known
Eight fully-defined and designed restaurant and as the leader in our market - acclaimed for our
bar concepts for Radisson Blu, four for Park memorable food, drink and service. We want our
Inn by Radisson and two for Radisson RED. bars and restaurants to become THE place to go
These are supplemented by bespoke concept – both for guests and for locals. Iconic, stylish and
development for Quorvus Collection and a range sophisticated. With a great reputation for simplicity
of licensed and third party-operated venues and excellence, the food and drink we serve is
across the brands. like the people who serve it: authentic, appealing
and intent on delighting. Leaving you with great
Award-winning brand-specific and totally edgy taste in your mouth for all the right reasons – and
VERRES EN VERS
breakfast and Meetings & Events concepts a hankering to hurry back for more…
THE LARDER
complete the Food & Drink portfolio.banquettes, directional lighting,
wine cabinet and chunky candles
for light effects and aroma. Enjoy
wine, often in magnum and beer at
Friendly, informal and its roots. Seasonal, ‘just-in’ plats du A common space without the Bocca Buona is unashamedly
unpretentiously Italian. The jour, Sunday brunch and fruits de Belgian elegance combining world boundaries of a traditional lobby, Italian and simplistic in approach.
atmosphere of Filini is a noisy buzz mer on show along with oils, breads championship coffee with high- reception, bar & restaurant – guests It celebrates the Italian way of
with memorable Mediterranean and cheese. B spec design, interesting art and can ‘spread.’ They can choose the living and brings a warm, crowdy
overtones. Pizza oven, deli stage, great music to appeal to a counter- space that best fits their purpose. and noisy ambience of the Italian
communal table, booth seating and culture. Great coffee, teas, juices, The ‘restaurant’ is for breakfast and street and a lively bustle into the
organic materials. Simply cooked patisserie, chocolate and displayed groups but, equally, little groups restaurant. Bocca Buona style is
Italian food, based on carefully savories and a V-shaped bar, high- can set up shop to eat, drink and relaxed and informal in a casual,
chosen ingredients. B spec coffee machinery, timber floor, chat. The service ethos is ‘assisted fun, unexpected, humorous and
LIVE INN ROOM
2 8 / 2 9
OCHAYA ASIAN GRILL leather upholstery, brass cutlery, self-service’ where food and drink stylish way. P
Developed by Michelin-star chef antique cabinets, brass & timber is ordered at the bar and served at
Yves Mattagne, a contemporary tables. B table, in the lounge or at the semi-
and refined take on traditional private meeting booths. P
RBG
cuisine from Japan, China, Vietnam,
Korea and Thailand combined in
OU R
Born in the heart of Minnesota, our the theatre of sharing ‘tapas’, the
modern, yet classic, Firelake Grill robatagrill and steam jets. The Inspired by Radisson Blu’s Bavarian heritage, authentic Munich
House and Cocktail Bar offers the Asian interior and design features Scandinavian roots and iconic design with layers of the now
BR A ND S
best of the Midwest’s great food are based on intimate seating, show design heritage – with an inspiring present an instantly recognizable
and drink heritage: open-flame cooking, the tea library, calligraphy, splash of the new Nordic passion Perfectly simple. Simply perfect. Bräuhaus with copper brewing
cooking and deliciously creative symbolism and ‘tattoo’ imprints. B for old-style techniques. It’s a The buzzwords of a fresh and decoration, variable spaces and an
mixology. The décor features rough contemporary take on the all-day vibrant grill and bar with no emphasis on beer, big food, music,
weathered timber, white tile and dining and hotel bar. Pivoting pretensions. A menu that’s instantly dance and fun in true Bavarian style.
copper combined with herringbone screens, raised sections and booth recognizable with a design moving Paulaner comes as a Bräuhaus or, a
and mosaic tile, classic leather seating create ambience and in the same direction -- bar and grill Wirtshaus without on-site micro-
upholstery and chain-linked drapery. A contemporary local bar – born intimacy through spatial zoning. counter, mosaic tiling, chalkboards brewery serving beer imported from
Flame-kissed, carefully selected in the fair city of Dublin – with all as part of artwork, variable seating, Paulaner or brewed at a nearby
local and artisan produce give the warmth and friendliness of The Larder brings the kitchen, booths, banquettes and club tables Bräuhaus. P
and splashes of color. P
EPICUREAN
indigenous flavors with a simplicity traditional Irish hospitality in a stylish the ingredients and the stories to
of preparation. B setting with dark timber, deep red the guest as an all-encompassing
and brown leather banquettes experience. An honest approach to
and booths, communal tables and refined dining, this menu embraces
a natural-stone open fire. There’s the prominence of local ingredients
an understanding of service, of and seasonality. B
the importance produce… an Draw energy from the crowd. Or The OUIBar+ KTCHN is the food,
understanding of food, design, seek seclusion under the sky. drink and social hub. The menus
Verres en Vers is our respectful, music, art, literature, conversation, Whether you crave the intimate are created from local, seasonal
thoughtful, exciting and modern history and heritage. B and atmospheric – or the revelry of products so guests can experience
interpretation of a traditional French the festival – Epicurean bars and the taste of the city. R
brasserie, complete with dark spaces perfectly complement the
timber, floral wall coverings, mosaic shifting moods of the city. Q
floor tiles, leather-clad booths and BOCCA BUONA
PAULANER
Q Quorvus collection B Radisson Blu R Radisson RED P Park Inn by RadissonO U R B R A N D P R O M I S E
A COMMERCIAL STRATEGY
PUTTING CUSTOMERS CENTER-STAGE
3 0 / 3 1
We live and work in the middle of a global digital FOCUSED ON CUSTOMERS A KEY DRIVER FOR OUR V I E W C C O ' S V I D E O M E S S AG E E R I C D E N E E F
REVENUE GENERATION
revolution. It is all around us, influencing everything E X E C U T I V E V I C E
P R E S I D E N T & C H I E F
OU R
STRATEGY, WE CREATED A
we do on a daily basis. It has transformed our Changing customer trends, loyalty patterns and
C O M M E R C I A L O F F I C E R
industry. And it has become a key driver for the growing power of influencers and social
Rezidor’s Revenue Generation strategy, as we media, means it is now vital for us to be truly agile, SIMPLE, BUT HIGHLY EFFECTIVE,
BR A ND
FIVE-SPOKE REVGEN WHEEL. IT
BUILDING
work to consistently delight our guests in a rapidly innovative and customer focused. Our Revenue
changing world. Generation efforts must powerfully focus on the
guest: we must consistently deliver a uniquely
FEATURES:
PURE BREED
Success in the current shifting hospitality landscape positive experience that indelibly connects the
P R OM I S E
1. G
UEST EXPERIENCE & ENGAGEMENT
requires a truly winning commercial strategy: one customer with our hotels, our brands and our
driven by passion, perseverance and performance. team. Every smile, every handshake, every guest 2. BRAND WEB DIRECT
BRANDS FOR
interaction offers a chance to establish this crucial 3. INDIRECT ONLINE CONTRIBUTION
Happily, these are traits that our Revenue connection. A chance to make the ordinary 4. CARLSON REZIDOR INFLUENCED BUSINESS
Generation (RevGen) team of experts - in sales, extraordinary. To delight. To make every moment 5. BUSINESS ANALYTICS
revenue optimization and distribution, marketing,
loyalty, and corporate communications, public
meaningful – and truly memorable.
WORLD-WIDE,
WORLD-CLASS
relations, brand and reputation management –
possess in abundance. So now, more than ever THESE FIVE ESSENTIAL
before, we must utilize these qualities to fuel a wide COMPONENTS TURNED IN SYNC
THROUGHOUT 2016 TO DELIVER
HOSPITALITY
range of essential initiatives, designed to improve
brand awareness, customer loyalty and solid
financial performance. ON THREE KEY REVENUE
GENRATION PRIORITIES:
DRIVE CAPTURE LEVERAGE
MEETINGS & ONLINE LOYALTY &
EVENTS BUSINESS ENGAGEMENTTHE REVGEN WHEEL 5 KEY COMPONENTS
GUEST EXPERIENCE INDIRECT ONLINE
& ENGAGEMENT CONTRIBUTION
THE REVGEN Consistent, caring, customer-focused. At Rezidor, it’s all about Online Travel Agencies (OTAs) remain a strong revenue source.
WHEEL
the guest and the experience, every step of the way. To ensure We partner with OTAs and other third parties to increase reach and
the optimum guest experience, we focus on the consistent and system contribution to total profitable revenue. And we focus on
caring delivery of our brand promises at every moment of every control, incremental business, connectivity and cost of acquisition.
day. And to cultivate even stronger relationships, we leverage
customer experience management initiatives. On the commercial
front, we create exciting, insight-driven, targeted communications
Our goal: to drive profitable CARLSON REZIDOR
3 2 / 3 3
and curated content to maximize customer engagement through
total revenue growth, targeting all media and online channels. We also deliver a powerful, INFLUENCED BUSINESS
integrated communication and public relations strategy to serve
a system contribution of 70 a corporate purpose with a consistent brand message and to
percent by 2020. drive stakeholder engagement and industry leadership. Wherever
our customers “live” in this digital world, we aim to reach out and We have realigned our sales resources to drive total profitable
OU R
embrace them. revenue, while delivering a clear and consistent message across
Rezidor’s dynamic RevGen Wheel is a unique
our brands. This 2016 initiative has had very positive results.
tool, designed to ensure that our RevGen engine These included putting a strong focus on Meetings and Events
BR A ND
embraces the shifting dynamics of our modern – ensuring it remains a major business focal point, providing a
marketplace. It helps us race toward our goal as steady revenue stream.
we focus on our key priorities, creating a vital, BRAND WEB DIRECT
personal connection with our customers, partners, We implemented a leisure strategy focused on the continued shift
P R OM I S E
owners and team members – both offline and from offline to online and from static to dynamic rates, aligning to
online. the Indirect Online Contribution objectives.
Our innovative, multi-channel campaigns drive high levels
of seamless engagement through ongoing rich and relevant And our loyalty program remained a priority in 2016. We delivered
communications across all channels. We optimize direct online Club Carlson benefits and recognition - consistently and
revenue through increasing traffic and conversion on our brand. appropriately - to drive program growth and awareness. We also
com sites. In 2016, we made significant investments in web-based developed a specific loyalty program for business partners and
platforms, mobile sites and applications to drive our direct online small/medium-sized enterprises.
business - a business imperative in the current competitive hotel
environment.
BUSINESS ANALYTICS
Analytics are an integral component of our strategy. We continue
the migration from data analytics to business analytics. This
will enable us to better analyze performance; identify potential
System Contribution is the profitable total revenue generated via opportunities and/or challenge, and evaluate the related activities
the central reservation system (direct and indirect online, global and solutions - ensuring the right decisions are made to drive total
distribution systems (GDS) and contact centers) plus hotel direct
reservations linked to a global or national account (including
profitable revenue.
corporate, leisure, groups and crew) or the Club Carlson Loyalty
Program.LEVERAGE
LOYALTY &
ENGAGEMENT
REVGEN
PRIORITIES Loyalty counts above everything! This is our
passionate belief. Loyalty is the key catalyst
for purpose, people and profits. But industry
three years, with more than 15 million members
- 3.1 million in EMEA alone. Of those, 38 percent
are active and account for 23 percent of the total "Travel and tourism ranks amongst the most
experts warn that without a great experience, room revenue. Club Carlson provides a crucial exciting and dynamic economic sectors in the
loyalty programs are becoming less valuable to base through which we can communicate with
world. Over the next 10 years, WTTC predicts
3 4 / 3 5
the modern customer. Loyalty is an emotion, not customers and continue building loyalty for our
DRIVE a transaction. Positive customer engagement brands and hotels. the global Travel and Tourism GDP will grow
MEETINGS &
has never been more important than it is today,
or had a bigger impact on our bottom line. And To achieve our goals, it is essential that we really
by an average of 3.8% a year, directly and
indirectly. Its GDP contribution to the world's
EVENTS the increasing expectation of customers is not a
passing fad; everything needs to be better and
LISTEN to our customers, gathering relevant
feedback and data. This actionable information is economy will rise to 10.5%. And by 2025, it will
OU R
faster with Generation Now. a vital tool that helps us define the future of our
customer engagement strategy and activities. account for 10.7% of the world's employment.
CAPTURE People remain at the very center of all our This is great news for an international player
BR A ND
Meetings, Incentives, Conferences and Events
(MICE) are a crucial part of Rezidor’s business. ONLINE business success in our increasingly digital world.
So, the ways in which we engage with, serve and
But customers are more than just digital feedback.
They’re real people. And we believe that by like Carlson Rezidor! With our global portfolio,
And, despite fierce competition, we continued to BUSINESS empower them are key to our future RevGen capturing, studying and better understanding the world-class hotel brands and the best Yes I
see great growth opportunities in this important growth. emotions that drive their responses and booking Can! team delivering memorable moments to
P R OM I S E
market segment during 2016. choices, we can offer an outstanding hospitality
Rezidor is steadily aligning our strategy across experience that will win their loyalty for life. our guests worldwide, we are very confident
We introduced a range of initiatives to all markets to communicate our brand value that our commercial strategy will capture all
enhance our M&E website - and to develop our
engagement with direct/indirect M&E booking
Engaging, relevant, highly impactful
communications are key to our success as
The key to driving online business is simple.
Everything we do, and the way we do it, reflects
propositions and corporate news – consistently
across all channels and to a dedicated pool of future possibilities for driving revenue and
channels/other revenue generation resources, all we strive to capture more of the ever-growing our passionate belief that the Customer Experience influencers and social hand-raisers. We know that building loyalty."
designed to drive business and engagement with online business market. All of our 2016 Revenue sits at the very heart of our RevGen wheel and our by inspiring global influencers, supporters and
Club Carlson members. Generating activities were based on unlocking business priorities. Customers are “mobile;” brands customers to share our stories, we can strengthen
potential key feeder markets and leveraging are not…yet! our reputation and drive profits, making a positive
Rezidor offers M&E planners many unique cross-selling opportunities across 80+ countries. impact on the communities in which we operate -
advantages, including a world-class portfolio of We must be where our customers are. So Rezidor’s and on the industry itself.
great hotels and locations. Our industry-leading, We made significant investments in our 2016 Customer Relationship Management
free, high-speed Internet access for all, since technology to offer the “one & only” digital (CRM) plan focused on personalized marketing, Loyalty is embedded into our unique Yes I Can! Eric De Neef
2005, made us a innovative leader and a platform - bringing our customers and hotels personalized content, personalized offers, service culture. Loyalty is personal. So, we must
Executive Vice President & Chief Commercial Officer
preferred business partner. And our innovative together. Focused on being mobile first, our digital personalized communication and personalized ensure that we connect with all our stakeholders in
service concepts – Experience Meetings and strategy aims to increase the volume of visitors rewards. We engage with our customers every step the most meaningful, credible and personal manner.
Smart Meetings & Events, plus Brain Food and and bookers to our brand sites, while inspiring of the way: from pre-booking to staying to post-stay
Smart Food – all delivered with our unique service more guests to book additional adventures with and return-stay. Our globally recognized Club Carlson loyalty
attitude, make us an undisputed MICE leader. our restaurants, bars, spas, meetings and events. program has nearly doubled in size over the lastGENERATION Z
MULTI-GENERATIONAL
TRAVELERS
SHE-ECONOMY
I N D U S T R Y R E S E A R C H 4 th
TRAVEL & TOURISM REMAINS L A R G E S T G L O B A L
I N D U S T R Y
RELEVANCE
ONE OF THE FASTEST GROWING BLEISURE
MAXIMIZE
SYSTEM
ECONOMIC SECTORS
1.5
CONTRIBUTION
1 in 11 DELIVERY
3 6 / 3 7
O F A L L J O B S T R I L L I O N U S D DATA
I N T H E W O R L D I N E X P O R T S O R
INTERNATIONAL TRAVEL The UNWTO Confidence Index points to a $ 4 B I L L I O N A D AY
& TOURISM continuation of growth in tourism in 2017.
M A R K E T
Prospects remain positive overall and at a level
The demand for international tourism remained similar to those of recent years.
strong in 2016, in spite of challenges, according IMMERSIVE
to the UNWTO World Tourism Barometer, January
2017. International tourist arrivals grew by 3.9% A POWERFUL SOCIO-
1,235 7% TECHNOLOGY URBAN HOTELS
R E S E AR C H
to 1.235 million. Some 46 million more tourists ECONOMIC ENGINE
(overnight visitors) travelled internationally in 2016,
compared to the prior year. The impact of tourism on the world’s economy O F W O R L D ’ S
M I L L I O N E X P O R T S
cannot be ignored. It is a powerful driver of socio- I N T E R N AT I O N A L
Overall, 2016 was the eight consecutive year
of sustained growth, following the 2009 global
economic progress and is the engine for 10% of
GDP. It provides 1.5 trillion USD in exports annually,
A R R I VA L S I N 2 0 1 6
MOBILE
economic and financial crisis. The industry has
not seen such positive performance and solid
or 4 billion USD daily. The long-term forecast for
tourism is impressive with growth expected to
SAFETY
growth since the 1960s. In 2016, 300 million top both worldwide GDP growth and the average F O R E C A S T
more international tourists traveled the world as
1.8
growth of the sector.
10%
compared to the pre-crisis record in 2008. The
number of international tourists has surged from
25 million in 1950 with an anticipated jump to The World Travel and Tourism Council (WTTC)
1.8 billion in 2030. reports that within G20 countries, China, India,
Indonesia, Mexico and South Africa are expected B I L L I O N
O F G D P C O N T R I B U T I O N I N T E R N AT I O N A L
In 2016, Africa enjoyed an 8% rebound after two to be among the fastest growing tourism D I R E C T, I N D I R E C T
weaker years. Europe showed mixed results (+2%) and travel destinations. Among the non-G20 T O U R I S T S
A N D I N D U C E D I M PA C T B Y 2 0 3 0
with double-digit growth in some destinations economies Kyrgyzstan, Myanmar, Tanzania,
offset by decreases in others. Demand in the Vietnam and Zambia are expected to show the
Middle East was uneven, falling 4%, with positive strongest growth.
results in some destinations, but declines in others.INTERNATIONAL E U R O P E
TOURIST 620 MILLION (50%)
ARRIVALS D E S T I N AT I O N S W I T H D O U B L E - D I G I T G R O W T H
2016 35% ICELAND 18% SLOVAKIA 16% KENYA 13% NORWAY, PORTUGAL
A S I A PAC I F I C
14% BULGARIA, SOUTH AFRICA 11% IRELAND, LEBANON, MAURITIUS
303 MILLION (25%)
10% CAPE VERDE, OMAN, SEYCHELLES, SPAIN
3 8 / 3 9
But tourism does more than help the economy. In July 2016, AccorHotels purchased Fairmont It is too early to gauge the impact of Brexit and
A M E R I C A S David Scowsill, president and CEO of WTTC says, Raffles Hotels International for USD 2.7 billion. the travel ban issued by US President Donald
K E Y
“Travel and Tourism bridges divides between Trump on the hotel industry, but there is concern
201 MILLION (16%)
cultures, fosters understanding across religious Consolidation is expected to continue as hotel that restrictive policies might adversely affect the
and geographic boundaries, and generates more operators attempt to capture a bigger share of the hospitality industry and travel-related businesses,
M A R K E TS
peaceful co-existence. Our sector is responsible market and maximize efficiencies. Jon Gray, global slowing growth in the hospitality sector.
for the livelihoods of millions worldwide.” head of real estate for Blackstone Group LP, the
largest shareholder in Hilton Worldwide Holdings
Currently, tourism provides one out of every 11 jobs Inc. told the audience at the New York University
worldwide. By 2026, one in nine jobs is expected International Hospitality Industry Investment
A F R I C A to be in tourism, fueling the world’s economy, Conference in New York City, “It’s more efficient to
providing livelihoods for millions of people around be a big hotel company.”
58 MILLION (5%) the world and alleviating poverty. Hospitality is all about the very
human trait of empathy. And
2017 OUTLOOK
CONSOLIDATION businesses need to remember that
M I D D L E E A S T One of the biggest trends in 2016 was continued
Looking ahead, tourism experts are optimistic about
2017 and expect growth to be similar to that of
humans should remain
consolidation in the hotel industry, including the recent years. Experts in the public sector are more front and center to create incredible
experiences, helped — but in no
54 MILLION
acquisition of Carlson Hotels, Rezidor’s majority positive than those in the private sector. Those in
(4%) shareholder by HNA Tourism Group, which also
acquired a 25% share in Hilton International. Marriott
Africa have the highest expectations for the coming
year with a UNWTO barometer score of 141. The way supplanted — by modern
International acquired Starwood Hotels & Resorts Middle East follows at 137. European experts are technology.
Worldwide in a USD 13 billion deal, creating the also optimistic with a score of 131, above the prior
world’s largest hotel group with more than 30 two years. Their confidence reflects the resiliency
W O R L D TOTA L brands, 5,500 hotels and 11 million rooms. China’s of the European marketplace in spite of safety and Rafat Ali
Anbang Insurance Group Co. purchased Strategic security issues in some destinations. Founder of Skift
1,235 MILLION
Hotel & Resorts for about USD 6.5 billion.
©World Tourism Organization (UNWTO) January 2017HOTELS & ROOMS
PER COUNTRY
60
71
Map Country Hotels Rooms 22 Map Country Hotels Rooms Map Country Hotels Rooms
54
1 Algeria 2 306 31 29 Guinea 1 249 57 Portugal 1 221
20
2 Angola 6 911 30 Hungary 4 857 58 Qatar 1 583
18 7
40
3 Armenia 1 142 33 79 31 Iceland 3 401 59 Romania 3 868
52 43
4 Austria 4 451 32 Iraq 1 290 60 Russia 39 10,446
26 56
480+
8
5 Azerbaijan 1 248 33 Ireland 11 1,717 61 Rwanda 2 453
44 17 66 49
23 60 78
6 Bahrain 2 574 72 4 30 67
59 36 34 Italy 3 579 62 Saudi Arabia 33 6346
64 10 80
7 Belarus 1 200 15 39 35 Ivory Coast 1 261 63 Senegal 1 241
4 0 / 4 1
25
34 45 H O T E L S
8 Belgium 14 1,954 57 75 36 Kazakhstan 2 429 64 Serbia 1 236
70 5
28 3
9 Benin 1 203 37 Kenya 3 520 65 Sierra Leone 1 162
74
47
10 Bulgaria 2 227 16 38 Kuwait 3 428 66 Slovakia 2 429
50 41 32
K E Y
11 Cape Verde 1 240 1 38 13
39 Kyrgyzstan 1 181 67 Slovenia 1 237
42 19
12 Chad 1 175 40 Latvia 7 1,566 68 South Africa 14 2,733
105,000+
6
M A R K E TS
13 China 1 360 62 58 41 Lebanon 1 185 69 South Sudan 1 158
76
14 Congo 1 178 46 42 Libya 2 507 70 Spain 3 665
12
55
15 Croatia 2 658 43 Lithuania 6 978 71 Sweden 16 4,021
63 R O O M S
11
16 Cyprus 2 285 44 Luxembourg 1 99 72 Switzerland 7 1,378
21
65 69
17 Czech Republic 3 599 45 Macedonia 1 210 73 Togo 1 320
29
27 77
18 Denmark 8 1,932 35 9
53 46 Mali 1 190 74 Tunisia 5 1,238
73
14
19 Egypt 7 2,891 24 47 Malta 2 581 75 Turkey 23 4,615
61 37
20 Estonia 4 1380 48 Mauritius 3 442 76 UAE 23 5,750
21 Ethiopia 2 377 49 Moldova 1 143 77 Uganda 1 195
22 Finland 8 1,754 50 Morocco 1 198 78 Ukraine 6 1,229
23 France 16 2,855 51 Mozambique 2 458 79 United Kingdom 37 7,472
80 +
24 Gabon 2 470 C O U N T R I E S 52 Netherlands 5 1,281 80 Uzbekistan 1 111
51
25 Georgia 7 1,147 2 53 Nigeria 7 1,276 81 Zambia 1 142
81
48
26 Germany 41 9,484 82
54 Norway 25 6,351 82 Zimbabwe 1 245
27 Ghana 1 207 55 Oman 5 857
28 Greece 2 471 56 Poland 12 2,752 Grand Total 483 105,159
68 *Number of hotels and rooms operated and developed by
The Rezidor Hotel Group across EMEAN O R D I C S
60 HOTELS E A S T E R N E U R O P E
14,459 rooms
In the Nordics, we will continue to defend our leading
131 HOTELS
hotel chain position in the area, and introduce our
lifestyle select Radisson RED and luxury brand,
29,888 ROOMS
4 2 / 4 3
Quorvus Collection, in capital cities.
In Eastern Europe, Poland continues to be a key
focus country. Our growth plan for the region
includes Radisson RED hotels in key cities. For Park
R E S T O F
K E Y
Inn by Radisson, we will concentrate on scaled
W E S T E R N E U R O P E growth in Baltics, Russia and other CIS countries; and
we will continue to fill gaps with Radisson Blu.
M A R K E TS
149 HOTELS
M I D D L E E A S T,
29,493 ROOMS A F R I C A & OT H E R S
18 3,585 143 H O T E L S
We will continue our organic growth, roll out
Radisson RED and increase Park Inn by Radisson
hotels in Benelux. We remain committed to a solid
OPENINGS
31,319 rooms
Radisson Blu portfolio in the UK, and aim to further
develop our upper-upscale core brand at key R O O M S
H OT E L S
destinations like Geneva, Munich and Vienna.
2016
45 8,200
The Kingdom of Saudi Arabia and the United Arab
Emirates remain key strategic destinations, and our
focus lies on the delivery of our strong pipeline.
SIGNINGS Across Africa, we’ll expand the network further to
defend our leading position.
*Number of hotels and rooms operated
and developed by The Rezidor Hotel
H OT E L S R O O M S Group across EMEAO U R G R OW T H S T R AT E G Y
FIRED UP,
READY TO GROW!
4 4 / 4 5
Growth is a major success story for Rezidor. As one LONG-TERM POTENTIAL segment, we are now driving the same ambition V I E W C D O ' S V I D E O M E S S AG E E L I E YO U N E S
OF EMERGING MARKETS
of the world’s most dynamic, fastest growing hotel for Africa. Our portfolio growth creates value to E X E C U T I V E V I C E
P R E S I D E N T & C H I E F
OU R
companies, we dreamt of growth, we lived it, we our shareholders and helps us make meaningful
D E V E LO P M E N T O F F I C E R
planned it… and we delivered it! social and economic contributions to the local
Emerging markets make up nearly 50% of Rezidor’s communities and economy. In fact, we are proud
G R OW T H
GLOBAL
Our long-term objective is asset-light growth operating room portfolio. Despite some recent to state that 90% of our employees in African
predominantly based on fee business. With a select disturbances, we remain confident in the long-term hotels are locals.
geographic reach, diversification helps Rezidor potential of emerging markets, which fit with our
GROWTH
navigate through market swings and still grow asset-light model and balance sheet capabilities. As a world’s most ethical company and a
our bottom line. This strategy has enabled us to responsible business, every time we open a new
STR ATE GY
increase our emerging markets portfolio by 11% per Poland, one of the fast-growing economies in hotel in Africa and other emerging markets, we
annum since 2010.
2016 was a milestone year for organic growth
Europe, is now a focus market for Rezidor, offering
strong economics and opportunities for scale.
Rezidor is privileged to have a solid existing
are helping make a positive impact – be it social
or economic. HAS ALWAYS
with 45 transactions, of which 75% are already
under construction. We also grew laterally with the
market presence and brand recognition in Poland,
which serves as a solid foundation to deliver our
We remain strong in the Middle East, especially
Saudi Arabia, which has been a very liquid BEEN OUR
GOAL
acquisition of a 49% stake in prizeotel, our new ambitious growth plans in this market. market over the last five years. Demand has been
economy brand which is now on an ambitious growing, but has possibly been outpaced by
journey. We also proudly opened the world’s We are proud and humbled to have the largest supply. Despite the economic cyclical challenges
first Radisson RED in Brussels/Belgium. Our bold pipeline of hotels and rooms under development in the market, specifically driven by oil prices, we
lifestyle select brand is quickly becoming a favorite on the African continent. With vast natural and have 25 to 30 hotels under construction and are
delivering four new signings in Dubai, Tbilisi, human resources, an improving infrastructure and optimistic about the country’s 2030 vision.
Jeddah, Vilnius and Krakow, and more underway. rapid urbanization, a growing middle class and
huge demand for modern, internationally branded Striking the ideal balance between volatile but lu-
accommodation, Africa is an ideal market for an crative emerging markets and highly competitive
ambitious hotel operator like Rezidor. Building but stable mature markets, will be a focus in 2017.
on our leading position in Europe with Radisson Opening our hotels and growing our new brands
Blu, the largest network in the upper upscale will equally be one of our top priorities.You can also read
