IN THIS WEEK'S ISSUE: MACAU GGR PLUMMETS; NEW FANDUEL CLO Sponsored by
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CAROLYN
RENZIN
Sponsored by
THIS WEEK NAMED
▪ GGA ASIA SHORTLIST
REVEALED IN FULL FANDUEL CLO
▪ JIMMY THOMAS PASSES AWAY
▪ FOOTBALL BETTING’S HOME
AMID MACAU’S
▪ SJM HOLDINGS Q2
INEVITABLY DOWN MISFORTUNE,
▪ NEW DEAL FOR RELAX
AND BET365 WHAT WILL
▪ SPORTS BETTING A GO
THE FUTURE
HOLD?
FOR MASSACHUSETTS
GUEST INTERVIEW
Todd Myers, Founder & CEO,
GoZone WifiSponsored by
Macau revenue plummets for July amid lockdown struggles, making economic recovery feel
far off. We all know Macau will be back, just like Las Vegas. The question is when?
Macau reports 95% GGR drop for July, worst month Macau’s current state and its plans for the future. Not only
since pandemic began does it – and its licence holders – plan to reclaim its status
Macau’s gross gaming revenue (GGR) is down 84% as the world’s most lucrative gaming region, but as per
when compared to June, as the region’s Covid-19 the terms of Macau’s renewed gaming laws, the region
restrictions take their toll. wants to expand its services into foreign markets.
According to data from the Gaming Inspection and
Coordination Bureau (DICJ), Macau generated MOP$398m “New era” for Macau gaming industry, according to
(US$49m) for July, the city’s worst monthly performance new Commission President
since the pandemic began. The Macau gaming industry is set to enter a “new era,”
This also represents a 95% year-on-year drop in GGR, according to the President of the new Commission for
falling from MOP$8.44bn, and continues a general Gaming Licences Tender, André Cheong.
downward trend. Speaking at a press conference, Cheong outlined the
For June, Macau reported MOP$2.47bn, which constitutes Commission’s goal of expanding the Macau gambling
a 62% decrease year-on-year, while May and April saw sector into foreign markets, a move intended to provide
the city post 68% GGR losses. a boost for the industry.
So far this year, every month except February has Cheong went on to discuss the previous 2001
seen Macau post double-digit GGR decreases when Commission, highlighting how different objectives account
compared to 2021. for the need for different panel members.
Much of this can be attributed to Macau’s enforcement of He said: “At that time, what was on the line was gaming
China’s Zero Covid policy. An outbreak in mid-July saw liberalisation and the focus was on boosting Macau’s
the city once more plunged into lockdown, with casinos economic development from the gaming sector, so that
among those properties forced to close. this was reflected in the composition of the members
While this only lasted less than two weeks, with casinos of the Commission.”
opening on Saturday 23 July, other restrictions remain Cheong added: “This time, and after 20 years have passed,
and their negative financial impact has been enormous. we already have a certain scale and so the Government
There is, however, cause for some immediate optimism. does not want and will not reinforce the infrastructure
of the casinos.
Macau reopens leisure facilities “We will not do that. We will pay more attention to the
Reported Covid-19 cases in Macau have dropped to non-gaming elements, as well as support for the small
zero for nine consecutive days. and medium enterprises (SMEs) and expansion into
All results from the 14th round of nucleic acid testing foreign markets.”
(a type of viral diagnostic test that detects the virus)
throughout the city were negative. This has led to Dream vs Reality
the reopening of leisure facilities, such as beauty GI Verdict: Plans for a “new era” in Macau are no pipe dream;
parlours, gyms, dine-in restaurants and other food they are enshrined in policy. But the reality of the region
and beverage establishments. today feels a million miles away from this proposed
All the above-mentioned facilities, and many others, upgrade, given Macau has not once stabilised and
opened to the public starting 2 August. returned to profitability since the pandemic began
in 2020.
The bounce back? But Macau’s return to “normal” should be a formality.
Although the exact legal details surrounding Macau’s It’s just a question of when. Its current lockdown has
post-consolidation phase remain ambiguous, there is a pushed the goalposts back somewhat.
clear sense that the region’s governmental bodies are pushing Most predictions for a late 2023, early 2024 recovery for
to get operational levels back up to at least what they were the region remain intact, but a lot will depend on China’s
before the recent Covid outbreak. continued insistence to employ a zero-Covid policy.
Pre-July, Macau’s operations were still hampered by Just look at Las Vegas; its operations have recovered
an impairing lack of tourists, owing to stringent travel dramatically since casinos began operating at 100%
restrictions prohibiting entry to the region. This included capacity post-Covid in May 2021, making over $1bn in
restrictions in the neighbouring Guangdong province gaming revenue for 16 months in a row.
and one of Macau’s largest customer bases, Hong Kong. Macau will quite obviously make its comeback. But how
But now, this previous reality might look appealing will it look when it does and which operators will be there
to a market where casinos can only operate at 50% to enjoy the pent-up demand? Perhaps one final question
and a host of businesses remain closed. we need to ask is: Why is Macau still insistent on not
There is also somewhat of a disconnection between regulating online gaming within the region?Sponsored by
THIS WEEK IN
NUMBERS CAROLYN RENZIN NAMED FANDUEL
CHIEF LEGAL OFFICER
11% FanDuel has appointed Carolyn
Renzin as the operator’s new Chief
continuity,” with each executive having
separate and direct reporting routes to
Increase in Q2 Legal Officer (CLO), in a move that will CEO Amy Howe.
revenue for Caesars “significantly expand” Renzin’s duties. The company recently launched
Entertainment, driven At the same time, Renzin will continue branded Evolution live dealer studios
by its Las Vegas business in her role as Chief Compliance Officer. in Michigan and Pennsylvania, and
In her new position, Renzin will be has also appointed Andrew Sneyd as
responsible for overseeing legal, risk, Executive Vice President of Marketing.
regulatory engagement, compliance and Sneyd will steward growth marketing,
responsible gaming for FanDuel, with her media and customer engagement.
£1.2m
team working to ensure the company GI Verdict: Renzin’s appointment as
continues to promote customer safety, CLO is significant for several reasons.
security and compliance. First and foremost, an expansion of
The amount Renzin previously worked at JP Morgan responsibilities places further trust in a
LeoVegas was fined Chase & Co, where she served as an female executive with an important role at
by the Gambling Assistant General Counsel, working as a what is arguably the biggest operator in
Commission ($1.4m) regulatory litigator and in the Office of North America. As a market leader, this
the General Counsel. shows that FanDuel is taking its diversity
Renzin also has previous experience in and inclusion role seriously. Renzin joins
compliance consulting with Guidepost other women in high-profile roles at
Solutions, as well as litigation and FanDuel, including CEO Amy Howe and
3,000 regulatory enforcement with law firm
Stillman, Friedman and Shechtman.
FanDuel President Christian Genetski
Chief Product Officer Sarah Butterfass.
Furthermore, Renzin’s appointment
points to a wider restructuring of
said: “Carolyn is a passionate, bright, FanDuel’s leadership team, following
Virtual games empathetic, and extremely hard-working the appointments of both Genetski as
per day, the
amount offered by leader and colleague. President and Raffensperger as CCO.
Sportradar’s virtual “In her time at FanDuel, she has led It could be that the operator is
NBA database, over transformative change for our business in planning to become self-sustaining, if it
12 betting markets building out a regulatory and compliance ever breaks away from its parent Flutter.
function befitting the current and future This is an option Howe did not rule out in
scale of our company, and I’m confident her CEO Special interview with Gambling
she is the right choice to lead our Insider earlier this year.
high-performing legal team going forward.” The loss of Flutter would pose risks,
2%
Genetski was named as FanDuel though, as FanDuel would be losing core
President in July 2022, while Mike resources. Its success as the dominant brand
Raffensperger was appointed to in the US suggests, financially, the move to
IGT’s drop in the newly created position of Chief independence is both achievable and
revenue for Q2 Commercial Officer. sustainable. But it still has a huge parent
2022 after reporting The move came as the company firm in Flutter – and one that ultimately
$1.02bn in revenue
looked to support “important leadership may not want to lose FanDuel anyway.
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THE WEEK IN QUOTES HIPPODROME LEGEND JAMES THOMAS
“Our anticipated opening dates have slipped DIES AGED 88
a few weeks, reflecting supply issues and Gaming industry icon James ‘Jimmy’ investment, continues to live on as an
normal construction challenges.” Thomas passed away this week, aged 88. iconic part of West London.
The President and Co-Founder of For his work, Thomas was honoured
London’s Hippodrome Casino died in by the Casino Association with a Lifetime
Lewis Fanger, Full House Resorts’ Chief his sleep on Saturday morning following Achievement Award in 2013 and became
Financial Officer, after Full House posted a short illness. the first living person to be honoured on
a 6% fall in revenue Born in Loughborough in 1934, the BACTA Wall of Fame.
Thomas came from a family lineage He’s survived by his sons, Simon and
ingrained in Britain’s leisure and Jordan, daughters Lisa and Carla, as well
gaming sectors. as seven grandchildren.
The industry pioneer opened his Thomas’ eldest son, Simon, Executive
“It’s a notable return to favour for gambling after first casino at the Hurst Hotel in Quorn Chairman of the Hippodrome, said:
its share of sponsorships nearly halved from 2019 in 1956, and less than a decade later, “My father achieved enough for several
to 2021. However, this year, deals in rugby and Thomas launched the La Ronde Casino & lifetimes and was respected the world
cricket have resulted in a mini comeback which Cabaret Club in his hometown – a venue over for his business leadership and
will surprise many as publicity on gambling that played host to some of the most pioneering vision.
sponsorship centres on football. So, the big famous entertainers of the 1960s and 70s. “I had the privilege of his advice and
questions are: will the Premier League voluntary But the entrepreneur’s most well guidance not only as a business partner
ban happen and, if so, will other divisions or
– known venture wouldn’t come until but as a son. He was one of a kind, and
sports such as rugby and cricket follow suit?”
almost half a century later – as, in will be greatly missed by his family, many
2012, alongside his son Simon, Thomas friends and staff members.”
opened the Hippodrome Casino in Jimmy Thomas will also be sorely
Alex Burmaster, Head of Research London’s Leicester Square. missed by all of us at Gambling Insider
and Analysis at Caytoo, on a rise in
The landmark building has stood and we send our condolences to
front-of-shirt gambling sponsorships
for 122 years, and through Thomas’ everyone at the Hippodrome.Sponsored by
“His electric performances will pair perfectly with FOOTBALL CAME HOME, BRINGING WOMEN’S
FOOTBALL BETTING WITH IT
our immersive atmosphere, bringing our guests an
unmatched show unlike anything else they can find in
Las Vegas. We can’t wait to kick off his residency and After Chloe Kelly’s extra time winner, support for the Lionesses, reporting
continue to amplify our talent line-up” England ended 56 years of footballing 76% of wagers made backed them to
pain by claiming victory over Germany in triumph.
the Euro 2022 final last Sunday, it was GI Verdict: The 87,000 people in
more than the players and fans who attendance at Wembley told the story
Zouk Group CEO Andrew Li on were celebrating (although the England before any stats needed to paint a
Travis Scott’s Zouk Nightclub win cost operators a fair bit!). deeper picture: this match mattered.
Las Vegas residency
According to Flutter Entertainment, This whole tournament mattered.
the final saw a betting rise that made There were no empty seats at the home
it the biggest female sporting event of football, the England fans were
in history, in gambling terms. ready to see 56 years of hurt come to a
Paddy Power noted a 26% increase satisfying end, against the old enemy,
in volume when compared to the 2019 Germany, no less.
FIFA Women’s World Cup Final, while As soon as the betting statistics
“Problem gambling can affect any individual from any Sky Betting and Gaming saw a 17% were announced by gambling
walk of life, but several academic studies have reached rise – with over 900,000 wagers placed companies, it only served to underline
the same finding that athletes are up to four times before kick-off. what we already knew. Women’s
more likely to suffer its consequences” Of course, England were the heavy football has reached a new plane
favourites going into the event, with – and for bookmakers, this is a breath
Paddy Power revealing over 74% of the of fresh air.
bets placed were backing the home Going forward, the interest in
John Millington, Senior Director at side at Wembley. Betfair followed women’s football will see a focus
Epic Risk Management, on Epic Risk suit, reporting 67% were in favour of on the sport not seen before – which
Management and GIS’ partnership to England to win. translates to more wagers on matches
study gambling addiction
While Sky Betting saw the biggest for betting companies.Sponsored by
TAKING STOCK MACAU COVID RESTRICTIONS HIT SJM
SHARE PRICES COVER THURSDAY
28 JULY TO THURSDAY 4 AUGUST
HOLDINGS’ BOTTOM LINE
(09:30AM GMT) SJM Holdings has reported heavy in the tender for new Macau gaming
losses in its H1 results, which it concessions later this year and to
attributes to the lockdowns and our continued presence in Macau
SJM Holdings Covid-related struggles Macau has for many years to come.”
2.76 HKD 18%
suffered in the past year. GI Verdict: The lockdowns imposed
The first 6 months of 2022 proved upon Macau have devastated the
brutal for the Hong Kong-based Chinese gambling hub and show why
casino giant, as it reported a 21% SJM has made such significant losses
Wynn Macau 6%
5.03 HKD drop in revenue, totalling HK$4.13bn during the first 6 months of 2022.
($525.9m). While net gaming income Of course, SJM will be hoping those
also took a hit, falling 25% annually. losses are not compounded by further
However, it’s the adjusted EBITDA financial pain when it announces its
which best underlines the losses H2 results at the end of the year – at
MGM China
7% accrued over the course of H1, as which point more serious decisions
4.10 HKD
it made HK$1.17bn ($149m), a sum about the state of Macau’s gambling
representing a 133% drop on 2021. industry will be asked, should gains
After reporting the losses, SJM not be made.
Vice Chairman and CEO Dr Ambrose The truth of the matter remains
Galaxy Entertainment 1%
46.95 HKD
So stated: “Working hand in hand that China needs to adopt a different
with the community, we are doing approach to Covid, as the gambling
our utmost to support the Macau industry will continue to suffer the
Government’s efforts to fight Covid-19 wrath of lockdowns should it continue
while at the same time remaining as it has into the near future. A policy
Sands China
18.24 HKD
3% loyal to our dedicated staff. We look which could leave Macau falling
forward to successful participation behind other casino markets for now.Sponsored by RELAX, WE GOT THIS... RELAX GAMING AND BET365 AGREE NEW DEAL This week, Relax Gaming and bet365 reached a deal that will see Relax supply its gaming content to bet365 and its customer base. The move is expected to see Relax Gaming – which has such titles as Snake Arena and Monkey Train 2 – have a larger impact in key jurisdictions, as the sheer size of bet365’s global reach will give Relax more of a market footprint. Nadiya Attard, Relax Gaming’s chief commercial officer, made note of the significance of the deal for the iGaming supplier, saying: “Naturally, bet365 needs Attard was keen to emphasise, while differentiate itself.” no introduction. As the biggest operator outlining bet365’s strengths: “The GI Verdict: Relax Gaming will be in our sector, taking our products live with operator has a famously in-depth very happy with this agreement, as them is a hugely important moment for understanding of its player-base and bet365 will almost certainly see it enjoy us as we continue to expand at pace.” consistently has an impact on the widespread exposure. However, this recent deal isn’t the first market through innovation and a And, what’s more impressive is that Relax has made with a major operator, high-quality offering.” it appears to have done so soon after as it signed an agreement with Entain She continued: “As a result, we’re appointing Simon Hammon as its new last June, which will allow access to the delighted the brand has chosen Relax CEO, which became official in July of this Spanish market. to enrichen its offering even further. year. So, even with such change being That said, Relax’s deal with bet365 I’m sure the addition of our premium undertaken on the inside, Relax is is much larger in scope, and will cover portfolio will only benefit that reputation taking strides to ensure the growth of multiple international markets. A fact further as bet365 continues to grow and its brand in multiple markets.
Sponsored by MASSACHUSETTS FINALLY WELCOMES GAMBLING, BUT WITH AN INTENSE STARE After years of attempts, promises betting industry to MA.” and outright frustration, the state of GI Verdict: The opening up of Massachusetts – at the last minute Massachusetts to gambling will see – agreed a new bill which will open up it join the 30+ other states, as well the state’s gambling laws and allow the as Washington DC, in creating a new public to place bets on sporting events revenue market for those who wish for the first time. to bet on sporting events. The new legislation, which will be Typically a democratic stronghold, signed into state law shortly by Governor the debate over whether or not Charlie Baker, who has backed the Massachusetts should legalise gambling legalisation of gambling within the has raged since the Supreme Court state, stipulates that gambling will struck down the Professional and be legal on all professional sport. Amateur Sport Protection Act in 2018 While an agreement on collegiate – but has found strong public backing sport was also reached – despite vast from Massachusettsans. differences on both sides – meaning With the famed adoration for gambling on college events in After the agreement was reached in various sporting outfits in Massachusetts Massachusetts will be illegal, unless Massachusetts, Speaker Ron Mariano – including The Red Sox, The New the college team is competing in a tweeted: “I am proud to announce England Patriots, The Boston Bruins national tournament. that the Sports Betting Conference and The Boston Celtics – the legalisation Furthermore, the bill introduces a Committee has reached an agreement of sports wagering appears to be a 20% tax rate for online sports gambling on legislation that will legalise wagering lucrative move by the state House and a 15% rate on all retail market on professional and collegiate sports in and Senate in the long run. But it wagers, while not allowing any betting Massachusetts, bringing the immense has opted to carefully manage the transactions to be made by credit card. economic benefits of a legal sports industry with strict regulations.
Provided by www.FantiniResearch.com
REVENUE REPORTS: NH, RI NEW HAMPSHIRE: JUNE
Fantini Research partners with Gambling Insider NEW HAMPSHIRE: JUNE
SPORTS BETTING REVENUE
NEW HAMPSHIRE: JUNE JUNE CHANGE (%)
to provide weekly gaming industry data. This REVENUE (M) YEAR-ON-YEAR
SPORTS BETTING REVENUE JUNE CHANGE (%)
week, we look at sports betting revenue from REVENUE (M) YEAR-ON-YEAR
Mobile
SPORTS BETTING REVENUE $3.911
JUNE +53.18
CHANGE (%)
New Hampshire and revenue from all sources REVENUE (M) YEAR-ON-YEAR
Mobile
Retail $3.911
$0.908 +53.18
+31.03
for Rhode Island. Mobile $3.911 +53.18
Retail
Total Revenue $0.908
$4.819 +31.03
+24.53
Retail $0.908 +31.03
Total Handle
Revenue $4.819
$53.568 +24.53
+36.42
Total Revenue $4.819 +24.53
Total Handle $53.568 +36.42
Total
RHODE Handle
ISLAND: JUNE REVENUE $53.568 +36.42
RHODE ISLAND: JUNE REVENUE
ALL-SOURCES
RHODE ISLAND:REVENUE
JUNE REVENUE JUNE CHANGE (%)
REVENUE (M) YEAR-ON-YEAR
ALL-SOURCES REVENUE JUNE CHANGE (%)
Twin River (BALY)
ALL-SOURCES REVENUE REVENUE (M)
$39.400
JUNE YEAR-ON-YEAR
+15.19
CHANGE (%)
REVENUE (M) YEAR-ON-YEAR
Twin River
Tiverton (BALY)
(BALY) $39.400
$10.878 +15.19
+4.91
Twin River (BALY) $39.400 +15.19
Tiverton
Total (BALY) $10.878
$50.278 +4.91
+12.80
Tiverton (BALY) $10.878 +4.91
Total $50.278 +12.80
Total $50.278 +12.80
SLOTS JUNE CHANGE (%)
REVENUE (M) YEAR-ON-YEAR
SLOTS JUNE CHANGE (%)
Twin River
SLOTS REVENUE (M)
$32.709
JUNE YEAR-ON-YEAR
+16.92
CHANGE (%)
REVENUE (M) YEAR-ON-YEAR
Twin River
Tiverton $32.709
$9.525 +16.92
+9.11
Twin River $32.709 +16.92
Tiverton
Total Slots $9.525
$42.235 +9.11
+15.06
Tiverton $9.525 +9.11
Total Slots $42.235 +15.06
Total Slots $42.235 +15.06
TABLE GAMES JUNE CHANGE (%)
REVENUE (M) YEAR-ON-YEAR
TABLE GAMES JUNE CHANGE (%)
Twin River
TABLE GAMES REVENUE (M)
$6.690
JUNE YEAR-ON-YEAR
+7.42
CHANGE (%)
REVENUE (M) YEAR-ON-YEAR
Twin River
Tiverton $6.690
$1.353 +7.42
-17.43
Twin River $6.690 +7.42
Tiverton
Total Table Games $1.353
$8.044 -17.43
+2.24
Tiverton $1.353 -17.43
Total Table Games $8.044 +2.24
Total Table Games $8.044 +2.24
SPORTS BETTING JUNE CHANGE (%) OPERATORS
REVENUE (M) YEAR-ON-YEAR
SPORTS BETTING JUNE CHANGE (%) OPERATORS
Online
SPORTS BETTING REVENUE (M)
$1.734
JUNE YEAR-ON-YEAR
+1.26
CHANGE (%) OPERATORS
IGT / CZR
REVENUE (M) YEAR-ON-YEAR
Online
Tiverton $1.734
$0.279 +1.26
-38.07 IGT / CZR
Online $1.734 +1.26 IGT / CZR
Tiverton
Twin River $0.279
$0.340 -38.07
-77.37 CZR
CZR
Tiverton $0.279 -38.07 CZR
Twin
Total River
Revenue $0.340
$2.353 -77.37
-35.82 CZR
Twin River $0.340 -77.37 CZR
Total Handle
Total Revenue $2.353
$34.230 -35.82
+16.16
Total Revenue $2.353 -35.82
Total Handle $34.230 +16.16
Total Handle $34.230 +16.16SLOTS JUNE CHANGE (%)
REVENUE (M) YEAR-ON-YEAR
SLOTS JUNE CHANGE (%)
Twin River REVENUE (M)
$32.709 YEAR-ON-YEAR
+16.92
Provided by www.FantiniResearch.com
Twin River
Tiverton $32.709
$9.525 +16.92
+9.11
Tiverton
Total Slots $9.525
$42.235 +9.11
+15.06
Total Slots $42.235 +15.06
TABLE GAMES JUNE CHANGE (%)
REVENUE (M) YEAR-ON-YEAR
TABLE GAMES JUNE CHANGE (%)
Twin River REVENUE (M)
$6.690 YEAR-ON-YEAR
+7.42
Twin River
Tiverton $6.690
$1.353 +7.42
-17.43
Tiverton
Total Table Games $1.353
$8.044 -17.43
+2.24
Total Table Games $8.044 +2.24
SPORTS BETTING JUNE CHANGE (%) OPERATORS
REVENUE (M) YEAR-ON-YEAR
SPORTS BETTING JUNE CHANGE (%) OPERATORS
Online REVENUE (M)
$1.734 YEAR-ON-YEAR
+1.26 IGT / CZR
Online
Tiverton $1.734
$0.279 +1.26
-38.07 IGT / CZR
Tiverton
Twin River $0.279
$0.340 -38.07
-77.37 CZR
CZR
Twin
Total River
Revenue $0.340
$2.353 -77.37
-35.82 CZR
Total Handle
Total Revenue $2.353
$34.230 -35.82
+16.16
Total Handle $34.230 +16.16Sponsored by
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How long does the software take to install? and a lack of towers is a big issue.
Everything can be done remotely. We’ve got set-up guys, What we found is people generally access Wi-Fi when
so we work with the casino’s IT team to integrate the right they arrive if they want to stay connected. To gain access,
platform and, in general, product set up usually takes less they enter a lot of information – at which point, we can
than a day. We integrate natively and partner with most of the customise some campaigns that go to them by email or
large hardware companies. text message, promoting things within the property as well
This isn’t new software by any means, it’s just software as the loyalty carded programme.
that’s been used in different verticals. Now, we’re really From that, we’ve seen a huge uptick of non-carded players
shifting our message into the gaming space because there’s a converting into loyal players because the campaigns we’ve
lot of opportunity for gaming to take the data and utilise created are being driven through our system. They’re real-time,
player returns. they’re relevant, they’re in the property – it’s not like
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sometimes you type in your email address and six weeks to get an understanding of everybody that comes into the
later you get an email from the property. This is an email property, whether they’re loyalty players or not – this way
talking to you right now, perhaps giving you a coupon, casino they have a new way to talk to those players.
dollars – that’s the difference with our platform, it’s current, it’s
personalised – but, at the same time, it complies with all the Are you ahead of your competitors in the field?
privacy settings. We don’t see many competitors in this space specifically
related to Wi-Fi. There are all kinds of channels to collect
On that point, what do you do with the data, because information on players; we are just another one more
in this post-Snowden world people really care about of those channels that’s a part of the marketing pie. But
where it’s going? we have immediate relevance to the players, we can
We don’t even share it internally with ourselves, it’s only immediately communicate with the people; however,
accessible by the facility – and with that said, it will we don’t see a lot of competition in this space.
generally integrate with an existing loyalty system or
an existing CRM. How long have you been going now; when did this concept
become real?
We’re an eight-year-old company and this data has been
readily available for verticals in different industries, all we’re
“Generally, IT departments are doing is adapting it to the gaming industry. Primarily, it’s
been used for years to capture information in restaurants,
always shrinking, due to costs, hotels, airports, places like that. So it’s adapting existing
so this gives that IT department technology into a different vertical and focusing on that,
that’s really what we’re trying to accomplish here.
the opportunity to either We’re doing well because of the relevant data and marketing
as a huge budget line item for these gaming and casino
expand or refresh equipment properties. One of the big things our platform has done
is that marketing departments see so much value in the
because it’s always changing” data we’re able to provide that they’re willing to open up
their budgets and drive an IT infrastructure.
Generally, IT departments are always shrinking, due to
costs, so this gives that IT department the opportunity to
So, you as GoZone don’t touch the data? either expand or refresh equipment because it’s always
Well, we store it, but we don’t touch it, there’s no humans changing. A lot of IT departments want to switch to the
that see it. new technology, but they don’t have the budget – if we
can give a reason for the marketing department to open up
Are there any plans to expand to further casinos? their budget and help drive the IT refresh, then really what
There are, we’re working with several different properties we’re seeing is our platform acting as a bridge to those
in the US – and also now, because we’re getting some budgets: IT vs Marketing.
visibility in the US, we’re hearing from other countries that are
interested in sharing their data. That’s the beauty of the If more and more people adopt your system, will it become
system, it can be used globally – not just North America more affordable?
– it’s cloud-based and can be implemented anywhere. That’s right and it makes it much easier for the user, while
adding a layer of security for that user as well. Some of the
Where would you like to make sure you have a presence? things we do generally promote device isolations, ensuring
Well, we want to maintain a presence in Nevada; we already your handset or telephone can’t be seen by any other
have a presence there and a couple of casinos are using our devices on that network.
system, as well as California. So, primarily North America,
but now we’re hearing more internationally. We just started With security being so essential, has that been a problem
talking to a casino in Macau. As they come out of the for you or has it worked well from day one?
Covid lockdowns, it’s an opportune time to activate this It’s worked pretty well from day one. We’ve actually had to
because it’s very quick and easy to activate the service. work with the hardware companies to have them perfect
I think that’s where the facilities, pre-pandemic, only knew some things on their side, because it’s more to do with the
how to communicate with carded players. physical hardware functionality and how devices talk to
But what about the non-carded players, are you open or the different access points. But we have helped facilitate
not open? This is an opportunity for those casino facilities that to be able to adopt more secure standards.Sponsored by
and pandemic-enforced restrictions.
THE We all know this will change: just like with Las Vegas, once
Macau’s casinos fully open for business again, revenue figures
will absolutely fly. As we have also detailed, though, right now
DEBRIEF it is very much a question of when.
Naturally, however, these are land-based problems. And
the most noticeable trend of growth over the past four years
has been that of the online gaming industry. Sports betting
GROWING CHANGE, CHANGING GROWTH has become more and more digitalised but this has been
Over the last few years, scarcely have there been many GI even further expedited when it comes to casino and online
Fridays that have not covered some type of industry shift, slots. Here, we’ve seen the amalgamation of operators and
be it regulatory or M&A. In that time, we have inevitably suppliers, the rise of aggregators and the proliferation of
seen change – an inordinate amount during Covid-19 game design studios.
lockdown months – but even more inevitably, growth. A lot has happened, a lot has changed – despite
Since the overturning of PASPA in May 2018, we have brought gambling’s core offering ultimately remaining very similar.
you news of multiple states legalising sports betting on what One thing that has definitively changed is the skyline of the
seems like a weekly basis. In the coming years, we will no doubt industry, with Evolution and Aristocrat being two big movers
bring you more of the same, as regulated sports wagering slowly during this golden age of global gaming.
becomes part of the daily fabric of US sport. On the operator side, meanwhile, Flutter Entertainment and
Due primarily to the effects of Covid-19, we have also seen Entain form huge chunks of the industry today. Perhaps the
Las Vegas’ return to its throne as the globe’s premier gaming biggest measure of change over this time? Following major
hub. Macau, as this issue of GI Friday has the unfortunate rebrands and serial M&A, neither of those names even existed
pleasure of detailing, is seriously struggling due to closures four years ago.
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