INDUSTRIELL - LIMITED AVAILABILITY - PR KIT
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PH150058
INDUSTRIELL
DESIGNED BY IKEA AND PIET HEIN EEK
LAUNCHING APRIL 2018
PR KIT
LIMITED
AVAILABILITY
© Inter IKEA Systems B.V. 2018
PH150031
To make the INDUSTRIELL collection we developed new
ways to work with wood, glass, ceramics and textiles to
produce consistently unique products on a big scale.
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 2
PH150036
CELEBRATING THE
IMPERFECT AND UNIQUE
When you think about mass-produced furniture it’s
easy to imagine big machines spitting out glossy new
products, each one identical to the one before.
The INDUSTRIELL collection is our way of turning mass-
produced uniformity on its head, by building into a
product a beautifully imperfect, human quality without
raising its price. This ambition had us completely rethink
how we can make furniture.
In partnership with designer Piet Hein Eek, we’ve
developed new ways to work with wood, glass, ceramics
and textiles. Always with the sustainable thinking that
INDUSTRIELL Piet has in common with the IKEA approach.
tea towel, 2 pack.
CHF 8.95 The end results have a unique, human feel that’s quite
unexpected for a large-scale production.
Image caption: Piet holds up the finished towel, near
his early studio sketches.
INDUSTRIELL tea towel CHF 8.95/2 pack.
504.022.12
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 3
INDUSTRIELL
glass
CHF 1.50
GLASS HALF FULL
During development on the factory floor, Piet first
became aware of the complexity involved in the large-
scale production of pressed glass.
After several false starts, there were even suggestions
to forget this material altogether, although Piet was
persistent.
“I was of the opinion that this product fitted perfectly
within the theme of handmade mass-production,” he
says.
The final design is essentailly a hand-drawn sketch
converted into a digital drawing for production. The
team decided to make INDUSTRIELL glasses on two
different machines, which creates an interesting little
mismatch when you combine them.
INDUSTRIELL glass CHF 1.50
704.022.11
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 4
PH150043
MASS-PRODUCED VS
HANDCRAFTED
Mass-produced furniture and handcrafted furniture each
have their benefits.
Large-scale production increases efficiency, so that
high quality can have a reasonable cost. In contrast,
handcrafted furniture can be as individual as the person
that makes it.
IKEA designers often discuss the idea of handcrafted
furniture that’s available and accessible to the largest
number of people. By happy coincidence, Dutch designer
Piet Hein Eek has had many of the same thoughts.
INDUSTRIELL
glass
CHF 1.50/each
INDUSTRIELL
plate
CHF 6.95/each
INDUSTRIELL glass CHF 1.50/each
704.022.11
INDUSTRIELL plate CHF 6.95/each
White 903.870.78 Pink 103.870.96
Grey 303.870.95
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 5
PH150033 PH150040
AN EXCITING COLLABORATION
“When I graduated from design school there was
a great drive for perfection in design,” Piet says.
“If you made a thousand copies they had to be
identical, and there was nothing in the design that
hadn’t been put in there by the designer. I wanted
to strip that idea away and let the material take the
lead.”
Piet is famous for using salvaged material to create
beautiful furniture that is found in hotels and
galleries around the world.
This desire – to always find the value in reources
that might otherwise go to waste – is the very
foundation of the IKEA approach from the beginning.
INDUSTRIELL shelving unit is the perfect example of
trying to ‘throw away’ as little as possible. “Only the
wood removed by saw cuts and by creating holes is
taken away or burned,” Piet explains.
While presenting a collection at the Milan Furniture
Fair, he bumped into IKEA creative leader Karin
Gustavsson and they realised that they were on the
same wavelength. The idea of collaboration began to
grow.
“It turned out that IKEA and I had thought about the
same thing for ages,” Piet says. “To make objects
feel more human and more personal while still
having an industrial production process.”
INDUSTRIELL
shelving unit
INDUSTRIELL shelving unit CHF 129.–
003.945.49 CHF 129.–
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 6
PH1500041
THE CHALLENGE BEGINS
After a meeting in Älmhult, the Swedish town where
IKEA products are designed, Karin and Piet decided
INDUSTRIELL should span from wooden furniture to
glass, ceramics and textiles.
“The biggest challenge was how to keep the
imperfections that give craft objects their individuality,”
Piet says. “It was very difficult to persuade people in
the factories to suddenly embrace what they usually
perceive as mistakes.”
Each type of product meant finding a new approach
to making it. For the ceramic vases in the collection,
handcrafted molds were designed so that there would
be different shapes to choose from. For table and
glassware, symmetrical designs were tweaked to create
subtle variations. Textiles received similar treatment,
skipping straight-line embroidery for hand-drawn like
designs that pushed the capabilities of the machines
making them.
INDUSTRIELL
vase
CHF 24.95
INDUSTRIELL vase CHF 24.95
103.870.77
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 7
PH150038
YEARNING FOR THE UNIQUE
One of the biggest challenges came with creating a chair
from pine.
“We made it a point to use as much of each tree as we
could, keeping what you could call imperfections like
knots and changes in the grain and colour,” Karin says.
“Our supplier has something like a thousand workers
who usually shape white unblemished pine furniture so
we were asking them to work in a completely different
way.”
Already produced to strict standards, all IKEA wood
will come by 2020 from more sustainable sources.
In the production of INDUSTRIELL chair – as well as
INDUSTRIELL table and INDUSTRIELL bench – this
natural, beautiful material is treated with even more
care and respect. The simple, minimal elegance of INDUSTRIELL
INDUSTRIELL shelving unit is also evidence that less is chair
sometimes more.
CHF 89.95
Ultimately, this collection is designed to bring a warm,
human feel to your home.
“I think INDUSTRIELL is beautiful because you can feel
a personality behind the products,“ Karin says. “They’re
made to mix in with what you have and last for a long
time, so hopefully they become part of your personality
too.”
All of our wood is sourced according to very strict
standards, and by 2020 all our wood will come from
more sustainable sources” och vill man utveckla kan
man lägga till att “We define more sustainable sources
as either recycled wood, or FSC certified.
INDUSTRIELL chair CHF 89.95
Pine 003.945.06
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 8
MAKE YOUR OWN
PH150042
TEA TOWEL CUSHIONS PH150039
The hand-drawn patterns of the tea towels are a perfect base
for creating cushions yourself. Just stitch two together and
add a cushion pad.
INDUSTRIELL
chair
CHF 89.95
INDUSTRIELL
armchair
CHF 169.–
INDUSTRIELL armchair CHF 169.– INDUSTRIELL chair CHF 89.95
003.926.49 PH150050 Pine 003.945.06
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 9
PH150035
INDUSTRIELL
tea towel, 2 pack.
CHF 8.95
DRAWN BY HAND,
WOVEN BY MACHINE
In Piet’s opinion, the tea towels are the clearest
example of the ‘hand-made, mass-produced’ theme of
INDUSTRIELL collection.
He hand-drew the patterns, so that they would be less
than perfectly geometrical. When sewn by machine –
the design team hoped – the effect would be that of a
handmade textile.
“When the samples of the stripes and checks
arrived, we saw just what a good idea it had been to
persevere,” Piet says.
“The checks give the impression that someone with an
inferior handloom has really done their best to weave
a lovely design. The pattern looks very handmade but
INDUSTRIELL tea towel CHF 8.95/2 pack.
is actually produced in large quantities on a superior 504.022.12
weaving machine.”
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 10PH150051
INDUSTRIELL
armchair
CHF 169.–
INDUSTRIELL armchair CHF 169.–
003.926.49
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 11PH150034
INDUSTRIELL
plate
CHF 6.95/each
STAFF CANTEEN
From the left upper corner clockwise: Els, Piet Hein,
INDUSTRIELL plate CHF 6.95/each White 903.870.78
Eva, Loes, Pim, Harm, Bart, Iggie, Nard, Esmee. Pink 103.870.96 Grey 303.870.95
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 12PH149993 PH149994 PH150020
INDUSTRIELL
plate
CHF 6.95
INDUSTRIELL
tea towel, 2 pack.
INDUSTRIELL
glass CHF 8.95
CHF 1.50
INDUSTRIELL glass CHF 1.50 INDUSTRIELL tea towel CHF 8.95/2 pack. INDUSTRIELL plate CHF 6.95
704.022.11 504.022.12 Pink 103.870.96
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 13PH150027 PH150026
INDUSTRIELL
glass
CHF 1.50
PH150022
INDUSTRIELL glass CHF 1.50
704.022.11
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 14PH150005
INDUSTRIELL
chair
INDUSTRIELL chair CHF 89.95/each
CHF 89.95/each
Green-black 703.945.03
Light grey 203.945.05
Light grey-green 503.945.04
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 15PH150002 PH150004 PH150009
INDUSTRIELL
vase
CHF 24.95
INDUSTRIELL
chair
CHF 89.95
INDUSTRIELL chair CHF 89.95 INDUSTRIELL vase CHF 24.95
Light grey-green 503.945.04 103.870.77
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 16PH150001
INDUSTRIELL
vase
CHF 24.95
INDUSTRIELL vase CHF 24.95
103.870.77 PH150008
PH150015
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 17PH150011 PH150012
INDUSTRIELL
plate
CHF 6.95/each
INDUSTRIELL
plate
CHF 6.95
INDUSTRIELL plate CHF 6.95/each
Pink 103.870.96
Grey 303.870.95 INDUSTRIELL plate CHF 6.95
PH150010 White 903.870.78 Pink 103.870.96
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 18PH150019
INDUSTRIELL
armchair
CHF 169.–
INDUSTRIELL armchair CHF 169.–
003.926.49
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 19WOOD SOURCING
All of our wood is sourced according to very strict
standards, and by 2020 all our wood will come from
PH149996
more sustainable sources” och vill man utveckla kan PH149997
man lägga till att “We define more sustainable sources
as either recycled wood, or FSC certified.
INDUSTRIELL
table
CHF 299.–
INDUSTRIELL
chair
CHF 89.95/each
INDUSTRIELL
plate
INDUSTRIELL table CHF 299.–
Pine 403.945.28
INDUSTRIELL chair CHF 89.95/each
CHF 6.95/each
Yellow 803.945.07 INDUSTRIELL plateCHF 6.95/each
Medium blue 603.945.08 White 903.870.78
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 20PH149998
PH149999
INDUSTRIELL
glass
CHF 1.50/each
INDUSTRIELL
shelving unit
CHF 129.–/each
INDUSTRIELL glass CHF 1.50/each INDUSTRIELL shelving unit CHF 129.–/each
704.022.11 003.945.49
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 21AN EXCITING STORY What happens when a rennovned designer/ craftsman meets a big, industrialised design company such as IKEA? © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 22
THE LAUNCH AT DUTCH DESIGN WEEK © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 23
EXHIBITION POSTERS FROM DUTCH
DESIGN WEEK
“At a certain point I realised that we have “I wanted the wood to be roughly sawn, just like INDUSTRIELL bench 190 pine
sold less than 5000 of our best selling chair
in the last ten years and that IKEA makes
the first raw planks to come out of the sawmill. Article number: 10394539
thousand units of one product at one time. It was possible to make the chairs in this way Materials: Basematerial/ Seat and back
So they make more chairs in one go than I but the large planks for the table-tops had to frame: Solid pine, Clear acrylic lacquer
would make of one product in my whole life.
Their investment is therefore much more be glued and the knots removed due to the Feet: Steel, Polyethylene plastic
efficient than ours. This immediately also finger-joints. We discussed the maximum size In stores: April 2018
explains how the numbers make it possible
to develop and introduce large quantities
of the planks that could be glued and how rough
into the market with so much attention in the wood could be in order to produce the best
such a short space of time and with such possible result. Everything they had been trying
large teams.”
their best to achieve for the past fifty years was
“The design for the chair is very unique
and characteristic, a kind of all-or-nothing-
now being questioned. Instead of smooth and
design. If it is embraced it could even perfect it now had to be rough and imperfect.”
become an classic or, and the chance is
small, it will be a complete disaster.”
/Piet Hein Eek
/Piet Hein Eek
INDUSTRIELL chair pine
Article number: 00394506
Materials: Basematerial/ Seat and back
frame: Solid pine, Clear acrylic lacquer
Feet: Steel, Polyethylene plastic
In stores: April 2018
“Using jacquard weaving looms it is possible
to weave extremely complicated patterns.
I decided that I could devise two patterns,
within the context of ‘hand made – mass
produced’, one with stripes and the other
with blocks “checks and stripes”. If you do
this by hand, you can be sure it will not end
up straight. The checks were even a little
clumsy. It took hours just to draw the design
as neatly as possible and yet the result was “I had devised a series of lamps, inspired by the classic cast
iron and steel wire factory lamps we all know. Now they were
to be made completely of bamboo, as if they were traditional “I wanted the wood to be roughly sawn, just like INDUSTRIELL table 200x80 pine
deplorable, if the goal had been to produce
Vietnamese work lamps that almost perfectly match the the first raw planks to come out of the sawmill. Article number: 80394526
bamboo scaffolding that can be seen everywhere around and
It was possible to make the chairs in this way Materials: Basematerial/ Table top: Solid
under construction sites. These gigantic bamboo scaffolds
could even be seen around enormous, modern concrete but the large planks for the table-tops had to pine, Solid pine, Clear acrylic lacquer
a perfectly geometric pattern. But when the
buildings-to-be. In Asia, a scaffolding pipe is made of be glued and the knots removed due to the Feet: Polyethylene plastic, Steel
bamboo. It seemed quite logical to make lamps according to
the drawings because their industrial character demands that finger-joints. We discussed the maximum size In stores: April 2018
they are made round and very neatly. After some instruction of the planks that could be glued and how rough
and when the moulds had been made, the prototype- makers
the wood could be in order to produce the best
goal is to create something handmade, as
produced almost perfect results. These items were in stark
contrast to the shapeless lamp made of seagrass. It is not possible result. Everything they had been trying
easy to shape seagrass into a sleek shape so I thought: their best to achieve for the past fifty years was
let’s make it amorphous. The resulting lamp was very
now being questioned. Instead of smooth and
with this collection, the result was beautiful.”
characteristic, but a little too extreme.”
/Piet Hein Eek perfect it now had to be rough and imperfect.”
/Piet Hein Eek
/Piet Hein Eek
INDUSTRIELL tea towel 60x60 2 pack
Article number: 50402212
Materials: 100% linen
In stores: April 2018
INDUSTRIELL pend lmp 24x24 INDUSTRIELL pend lmp 40x30 INDUSTRIELL pend lmp 24x24
Article number: 30396354 Article number: 80396200 Article number: 40396358
Materials: Materials: Materials:
Ceiling cup: Polypropylene plastic Ceiling cup: Polypropylene plastic Ceiling cup: Polypropylene plastic
Shade: Bamboo, Clear lacquer Shade: Bamboo, Clear lacquer Shade: Bamboo, Clear lacquer
Clamp: Steel, Powder coating Clamp: Steel, Powder coating Clamp: Steel, Powder coating
In stores: April 2018 In stores: April 2018 In stores: April 2018
“I saw a pipe-bending machine in the factory,
which presented new opportunities. I thought
that they could perhaps use this to make the
impossible stackable chair, originally intended
for the Jassa collection, with a steel frame.”
/Piet Hein Eek
INDUSTRIELL armchair natural/grey
Article number: 00392649
Materials:
Frame: Steel, Epoxy/polyester powder coating
Weaving: Paper, Clear acrylic lacquer
Foot: ABS plastic
In stores: April 2018
“The theme ‘do not throw away’
was almost one hundred per cent “Handmade mass production was the INDUSTRIELL vase 32 terracotta
represented on the shelves cabinet. starting point for the terracotta vases I Article number: 10387077
Only the wood removed by saw cuts wanted to make. Once again, we would Materials: Red clay, Glaze
and creating holes is taken away make moulds of these handmade vases. In stores: April 2018
or burned. I had previously made Because they are round and always turned,
a similar cabinet for a different it is difficult to see how many different
project, but then very large and models there are. Ceramic is always made
“Handmade – mass produced
much too laborious.” from a mother form. This is used to make a
This is a concept in which the first
/Piet Hein Eek models are made by hand and then mother mould which is then in turn used to
used to make moulds, which in
turn are then used to produce large
make production moulds. So, as long as the
quantities. Furthermore, we kept quantities are large enough, you can just
INDUSTRIELL shelving unit 110x110 in mind that the collection should as easily work with several different mother
Article number: 00394549 show respect for materials and
traditional crafts.” moulds and the rest remains the same.”
Materials: Base material: Pine plywood
Metal parts: Steel Feet: Polyethylene plastic
/Piet Hein Eek /Piet Hein Eek
In stores: April 2018
INDUSTRIELL vase 32 terracotta
© Inter IKEA Systems B.V. 2018 Article number: 10387077
Materials: Red clay, Glaze
In stores: April 2018PRODUCT INFO
PE669898 PE669913 PE669914 PE669915 PE669918
INDUSTRIELL armchair CHF 169.– INDUSTRIELL shelving unit CHF 129.– INDUSTRIELL table CHF 299.– INDUSTRIELL table CHF 299.– INDUSTRIELL bench CHF 99.95
Clear lacquered paper and powder Pine plywood. Designer: Piet Hein Eek. Seats 4–6. Stained, clear lacquered Seats 4–6. Clear lacquered solid pine. Stained, clear lacquered solid pine.
coated steel. Designer: Piet Hein W110×D24, H110cm. 003.945.49 solid pine. Designer: Piet Hein Eek. Designer: Piet Hein Eek. L135×W80, Designer: Piet Hein Eek. L125×W30,
Eek. W69×D75, H68cm. Natural/grey L135×W80, H74cm. Light grey H74cm. Pine 403.945.28 H44cm. Light grey 303.945.38
003.926.49 603.945.27
PE669900 PE669904 PE669907 PE669903 PE669905
INDUSTRIELL bench CHF 99.95 INDUSTRIELL chair CHF 89.95 INDUSTRIELL chair CHF 89.95 INDUSTRIELL chair CHF 89.95 INDUSTRIELL chair CHF 89.95
Clear lacquered solid pine. Designer: Stained, clear lacquered solid pine. Clear lacquered solid pine. Designer: Stained, clear lacquered solid pine. Stained, clear lacquered solid pine.
Piet Hein Eek. L125×W30, H44cm. Pine Designer: Piet Hein Eek. W40×D54, Piet Hein Eek. W40×D54, H82cm. Pine Designer: Piet Hein Eek. W40×D54, Designer: Piet Hein Eek. W40×D54,
503.945.37 H82cm. Light grey 203.945.05 003.945.06 H82cm. Green-black 703.945.03 H82cm. Light grey-green 503.945.04
PE669906 PE669908
INDUSTRIELL chair CHF 89.95 INDUSTRIELL chair CHF 89.95
Stained, clear lacquered solid pine. Stained, clear lacquered solid pine.
Designer: Piet Hein Eek. W40×D54, Designer: Piet Hein Eek. W40×D54,
H82cm. Medium blue 603.945.08 H82cm. Yellow 803.945.07
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 25PRODUCT INFO
PE658698 PE669910 PE669911 PE669912 PE669909
INDUSTRIELL tea towel CHF 8.95/ INDUSTRIELL plate CHF 6.95 INDUSTRIELL plate CHF 6.95 INDUSTRIELL plate CHF 6.95 INDUSTRIELL glass CHF 1.50/each
2 pack Glazed stoneware. Designer: Piet Hein Glazed stoneware. Designer: Piet Hein Glazed stoneware. Designer: Piet Hein Glass. Designer: Piet Hein Eek. 20cl.
100% linen. Designer: Piet Hein Eek. Eek. Ø31cm. Grey 303.870.95 Eek. Ø31cm. Pink 103.870.96 Eek. Ø31cm. White 903.870.78 704.022.11
W60×L60cm. Blue 504.022.12
PE669899
INDUSTRIELL vase CHF 24.95
Red clay. Designer: Piet Hein Eek.
H31cm. Terracotta 103.870.77
© Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 26PH150030 CONTACT APRIL 2018 Manuel Rotzinger Müslistrasse 16 | 8957 Spreitenbach Email manuel.rotzinger@ikea.com Phone +41 79 887 29 34 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 27
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