WATCH VEGAS ON TVNZ ONDEMAND NOW! - TVNZ SALES
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Watch Vegas on TVNZ OnDemand now!
In this episode… TVNZ OnDemand 1 NEWS • Weekly reach in April • 1 NEWS Online: April update • Weekly streams in April • Top Stories in April • Simulcast highlights for April • 1 NEWS Online: Responsive Banner • TVNZ OnDemand your content destination • 1 NEWS Online: 1 pager • What did our viewers watch? • New Zealanders are loving local Re: • Vegas hits NZ screens! • April update • TVNZ OnDemand Staff Pick: Vic’s Pick • Future of Television: Simulcast • TV will continue to be a powerful tool for advertisers – Good Read • High Impact Video Solution: Interactive CTV • Interactive CTV Results • Featured Advertiser: Nestlé • Need info on TVNZ OnDemand? • BVOD usage up a massive 42% in NZ • Premium Content Matters
Weekly reach in April
700,000
COVID-19 Level 4 Lockdown • TVNZ OnDemand reached
600,000 over 825,000 people in
April.
500,000
• On average each week,
400,000 495,000 people watched
TVNZ OnDemand.
300,000
• Viewers spent on
200,000 average 1 hour 55 minutes
per week watching TVNZ
100,000 OnDemand content.
0
Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
Jan Dec
2019 2020 2021
Source: TVNZ / Google Analytics, AP, incl. Live TV streams, excl. Freeview. YTD 29 Dec-1 May 2021. Level 3 and 4 Lockdown 1: 22/3/2020-25/4/2020. Lockdown 2: 16/8/2020-29/8/2020,
Lockdown period 2021: 15-17 Feb 2021, 28 Feb 6 Mar 2021 - Average weekly reach. Youbora average time spent viewing
Weekly streams in April
9,000,000
COVID-19 Level 4 Lockdown
8,000,000
• TVNZ OnDemand generated
7,000,000
over 21 million streams in
6,000,000 April.
5,000,000
• 5.1 million streams on average
4,000,000 each week.
3,000,000
• With an average of 10.3
2,000,000 weekly streams per user.
1,000,000
0
Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
2019 2020 2021
Source: TVNZ / Google Analytics. YTD 29 Dec-1 May 2021. Level 3 and 4 Lockdown 1: 22/3/2020-25/4/2020. Lockdown 2: 16/8/2020-29/8/2020, Lockdown period 2021: 15-17 Feb 20Source: TVNZ / Google Analytics,
AP, incl. Live TV streams, excl. Freeview21, 28 Feb 6 Mar 2021, Average weekly streams.
Simulcast highlights for April
1,800,000 COVID-19 Level 4 Lockdown
1,600,000 • 2.3 million simulcast livestreams were
1,400,000 generated in April.
1,200,000 • 567,000 average weekly livestreams.
1,000,000
• Livestreams accounted for 11% of the
800,000
total TVNZ OnDemand streams in
600,000
April.
400,000
200,000
0
Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
2019 2020 2021
Source: TVNZ / Google Analytics, AP, Live TV streams, Weekly streams. YTD 29 Dec- 1 May 2021
TVNZ OnDemand your content destination
TVNZ are committed to delivering a high-quality, diverse range of content:
• In April, there were more than shows available to watch – and more than half of these were TVNZ
OnDemand led shows!
• Local content is a key pillar of our offering, with local shows available on TVNZ OnDemand in April.
• In April there were Branded Channels available to stream.
Branded channels were
streamed more than 24,338
17,879 verified new users have
episodes watched 561,778 already watched
times shows
TVNZ OnDemand continues to attract new viewers to the platform with its diverse content offering.
Source: TVNZ / Google Analytics, AP, April 2021
What did our viewers watch?
Average reach per episode in April
1 2 3 4 5
6 7 8 9 10
• Top shows in April were a mix of drama, local and reality programming.
• New dramas Vegas, Line of Duty and Creamerie feature in the top 3 this month, showing that viewers
continue to be drawn to fresh content!
Source: TVNZ / Google Analytics AP
New Zealanders are loving local
• The darkly funny series, Creamerie dropped on • The iconic reboot of Popstars launched on the
TVNZ OnDemand on the 19th of April. 12th of April and has been streamed over 189,000
• By the second day, the show had already times during the month.
generated over 46,000 streams! • Since the launch of Popstars, it has been in the
• It was the 3rd most watched show on TVNZ top 5 local shows for AP18-34 each week in April.
OnDemand in April based on average reach per • The series appeals to 18-34 year olds which
episode. make up 42% of the audience.
• In April the series generated almost 194,000
streams.
Source: TVNZ / Google Analytics, AP, April 202 1Vegas hits NZ screens!
On the 19th of April, TVNZ launched a new local action- • Vegas featured as the #1 local show in April.
thriller series Vegas , featuring an incredible cast of
• The series has been extremely popular with
wāhine and tāne.
the core audience AP25-54.
A drug deal gone wrong sets off a chain of events for • In April, Vegas was streamed more than
dangerous factions and a local business owner. The 150,000 times.
series shows that there is always hope, no matter the
situation, and it is never too late to shift course. This is • Viewers are watching Vegas on the big
a story of love and brotherhood, against all odds, screen - CTV streams accounted for 61% of
inspiring hope, and redemption. Made with the the total streams in April.
support of NZ On Air.
Source: TVNZ / Google Analytics, AP, April 2021. Top shows ranked by average reach per episode.TVNZ OnDemand Staff Pick: Vic’s Pick
I didn’t really know what to expect when I started
watching Creamerie but without even realising I
had watched the first 3 episodes in one session.
Creamerie is a dramatic dystopian comedy that is
set eight years after a plague has killed 99% of all
the men in the world, and follows the story of
three women who run a dairy farm who
accidentally run over the last surviving male on the
planet.
Creamerie has lots of recognisable kiwi faces
throughout and is darkly funny, bizarre, brilliant and
is a clever series that should be added to every
ones watch list.
Creamerie - Season 1 Streaming Now on TVNZ OnDemand!Future of Television: Simulcast
Simulcast is the live feeds of TVNZ linear
channels for TVNZ 1, 2 and DUKE viewed via
the TVNZ OnDemand platform.
Via simulcast we place digital ads based on
specific viewer attributes such as age,
gender and geo to deliver more relevant
ads, which can be measured and reported
against.Ad Insertion into Simulcast:
How Does It Work?
Five seconds before a break, an ad call is made to find
ads that are targeted to the logged in user.
Ads are stitched together and delivered to mimic a TV
like viewing experience.
Viewers will only see a bespoke ad break if we can fill it
within eight seconds of the show resuming, with a short
channel ident completing the break.
If there are not enough ads to fill a whole break, the
viewer will see broadcast TV advertising.
To protect sponsorships, First in Break and Last in Break
ads are not impacted Ad Insertion.Simulcast Ad Insertion
Available
Programmatic
& Direct
Simulcast Ad Insertion is the best of both
worlds. Combining the can’t-miss moments of
Live TV with the addressability and
measurability of digital
Durations available: 15 seconds or more (longer
durations encouraged)
Targeting: Age, Gender, Frequency Capping,
Channel & Time
Benefits: Non-skippable video inventory, long
duration cost effective platformTV will continue to be a powerful
tool for advertisers
Connected TV advertising was a beneficiary of pandemic trends
and remains one of digital advertising’s fastest-growing
channels.
Not only has CTV advertising grown throughout the pandemic,
but it also rose at rates that were among the fastest for any
significant sector of the US digital ad market.
We estimate CTV investments in the US grew by 40.6% year
over year in 2020, to more than $9 billion. Growth will accelerate
this year as spending reaches $13.41 billion—a figure that will
more than double by the end of our forecast period in 2025.
Although how an ad gets to a TV screen may change, TV will
continue to be a powerful tool for marketers.
Check out the full article here
CheckHigh Impact Video Solution:
Interactive CTV
Engage audiences in the living room with Interactive CTV. Interactive video on a Connected TV allows you to
use existing assets such as product images, video, website content and more, to drive engagement and add
value to the viewers’ experience. You don’t need to create a brand new ad to use it – that’s where we come in!
An overlay and call-to-action appears over a standard video ad. The An overlay and call-to-action The canvas appears around a
viewer engages using their remote to open up a full-screen static appears over a standard video ad. standard video ad, with the video
product image gallery or corresponding QR code. ad shrinking down from full screen
As the video continues to play, the
and the surrounding areas offering
The pre roll is paused while the viewer interacts with the ad by scrolling viewer can engage using their
interactivity.
through a carousel of information remote to navigate additional
product information. As the video continues to play, the
viewer can engage using their
remote to navigate additional
product information.Interactive CTV Results
14 campaigns since launch in September 2020 1.60% Engagement Rates
(Global iCTV Benchmark 0.45%)
Innovid’s Global iCTV Engagement Rate
benchmark has been smashed on every 103” Time Earned
campaign (2020 Global iCTV Benchmark 57 sec)
Implementation of QR codes in the creative,
offers deeper insight into scanners willing to take 163K Clicks within the units
(Click counts made to browse within the units (e.g. left &right browse buttons)
that extra step to find out more.
554 QR Scans across 5 CampaignsFeatured Advertiser: Nestlé
Nestlé were launching the new at
home range from Starbucks and
needed to capture users attention
and really make themselves stand out
in a category full of options.
offered a
great way to incorporate the video
creative while enhancing with the
inclusion of the users first name from
their TVNZ logged in account details.
Further reinforcing the personalised
messaging of the overall campaign
about making it yours at home.
Personalisation is available across all
devices and screen sizes on TVNZ
OnDemand.TVNZ Sales Website
Click hereNeed info on TVNZ OnDemand?
Look no further – sales.tvnz.co.nz
Check out the TVNZ OnDemand presentations here.BVOD usage up a massive 42% in NZ The latest BVOD viewing data shows that New Zealanders are increasingly engaging with NZ BVOD services, reaching 1.5 million New Zealanders aged 15+, a massive 42% year on year increase. And with compelling evidence showing that BVOD has superior ad effectiveness than other online video platforms, now is the time for advertisers to get on board. We've also produced a handy one-pager, with all the facts Advertisers need to know about the effectiveness of TV - both Linear/Broadcast and BVOD - in one place. Check out the preview on the next slide or download the document here.
Premium Content Matters
‘ThinkPremiumDigital’ Australia looked into whether premium environments deliver better results. They asked:
‘What sales impact does ad inventory within premium digital generate versus run of internet?’
What do we know?
Memory builds brands: When people are consuming information & entertainment, memory pathways are more open to brand
messages. Ads that command attention and become embedded in memory influence attitudes and decisions along the path to
purchase1
What did we learn?
Ads placed in premium environments are more effective.
THERE ARE
3 STAGES TO MEMORY
Source 1: Not all video is created equal- BVOD and the power of context. Dr Duane Varan, Mediascience. Future of TV Australia conference, 2021.Premium Content Matters
Phase one takeout
Premium matters
Premium display and video placements drive 2.4x better recall and 1.6x brand lift compared to run of internet. This is even more
pronounced for light buyers, the most important audience for brand growth with premium display and video placements
delivering 3 times the recall and 2.8x the brand lift compared to run of internet.
Premium display = premium impact
Premium display alone generates 3.5x the brand recall compared to display across run of internet sites.
Short-form video retakes its rightful place
Short form in premium environments offers 1.8x better recall and 2.8x the brand lift than short-form video on run of the internet.
While short-form video in premium environments delivers 1.8x higher recall than Facebook video.
Check out the full study here
What's next, phase 2 is coming in Q3 2021. Deep dive into the world of video. How do BVOD and short-form video stack up against user-generated video?
Source: ‘The Premium World of Digital’, ThinkPremiumDigital, 20211 NEWS Online: April update
4,500,000 35,000,000
• Page views: 17 million.
4,000,000
30,000,000
3,500,000
25,000,000
• Streams hit: 1.6 million.
3,000,000
UBs, streams
Page views
2,500,000 20,000,000 • 1 NEWS online attracted
2,000,000 15,000,000
over 2.3 million unique
1,500,000
browsers.
10,000,000
1,000,000
5,000,000
500,000
0 0
Unique Browsers Streams Page Views
Source: 1 News Online / Google Analytics, NZ Traffic, 2020-2021.Top Stories in April
1 2 3
• Morning briefing sponsorship
Another border worker has
tested positive for Covid-19,
Ashley Bloomfield confirms
update
Today another border worker has tested
positive for Covid-19.1 NEWS Online: Responsive Banner
This Responsive Banner has just two creative
sizes and responds dynamically based on the
size of the user’s screen.
The high impact daily buy format across
News reaches all our web users regardless of
the screen size they're on and is great for
advertisers to support sale days or campaign
launches.
Available as a daily booking, 100% SOV
across homepage and article pages
Note: this excludes any sponsored sections (Sport) and *sensitive content.
• Estimated daily imps of 530k
• Estimated daily unique browsers 160-170kRe: April 2021 Update
• Total Re: video views this month 1.2M
• Website traffic this month is 63K unique pageviews
• Re: is on 1 News. A selection of Re:’s top stories added • Instagram following
to 1 News homepage increased to 33.6K
followers
• 328K total Instagram
post views
• Instagram Engagement
Rate 3.2% vs Industry
Rate 1.2%
Editorial Highlights: • Facebook Engagement Rate 12.7% vs Industry
• Pleasure Week - a week-long editorial project of Rate 3.3%
stories on sex and pleasure • Facebook following up to 108K followers views
• One for the Boys - a 5-part series on masculinity, • Instagram Engagement Rate 2.4% vs Industry
funded by NZ on Air Rate 1.2%
Source: Facebook Page Insights April 2021, Google Analytics, April 2021Re: April 2021 Update
TOP FACEBOOK VIDEO VIEWS
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Cuisine, one of Mercury Plaza’s most popular
eateries (87K views, 3.8K likes)
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something out of nothing (75K views, 9.5K likes)
TOP INSTAGRAM VIEWS
How learning Te reo Māori helped me heal my
mental health (112K views, 9K likes)
MOST READ ARTICLES
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Source: Facebook Page Insights April 2021, Google Analytics, April 2021You can also read
