ASSESSMENT 1 Innovation and Entrepreneurship - Make My Assignment

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Innovation and Entrepreneurship

                 ASSESSMENT 1
               Individual Assignment
           Course weighting 40%
  Name                               Student ID

 Stream/ Class Number :-

 Date Due:-                          Saturday, 10th March
                                     2018, 11:55 p.m.

                                     TOTAL MARKS = 160

Prepared by:        JELVINE CORTEZ   DATE: 06 February
                                     2018

Moderated by          YURY ZHUKOV    DATE:
Diploma in Business Level 7                                             Innovation and Entrepreneurship
                                                                                          Assessment 1

ASSESSMENT CONDITIONS

This assessment is to be completed as an individual homework assignment.

Candidates are reminded that the work they submit should be their own work. It should NOT be copied
from any other group of student(s)/textbook(s), nor downloaded from the internet.

EDENZ Colleges takes very seriously any breaches of the college’s rules about copying, or plagiarism.
The consequences of engaging in such activity may result in the ending of your studies with the
college.

Further, a simple restatement of theory will be insufficient to gain a pass level mark. This is
because diploma level study requires more than just simple recall of theory. Instead it requires
an analytical approach.

All relevant EDENZ college rules regarding ‘assessments’ must be observed.

LEARNING OUTCOMES ASSESSED

This assessment covers the topics relating to the following learning outcome of the course:
    LO1 - Evaluate a business innovation from a variety of perspectives in order to develop an
    innovative business plan.

    LO2 - Defend a new venture and innovative idea with due consideration to all stakeholders using
    persuasive and compelling arguments.

    LO3 – Apply contemporary research methodologies to critique creative ideas in support of an
    entrepreneurial innovation.

This assessment represents 40% of the total Innovation and Entrepreneurship course. The pass mark
for the whole course is 50%.

INSTRUCTIONS TO STUDENTS

•   This is a homework assignment. Any source used should be appropriately referenced using APA
    style, including in-text citations and reference list.

•   For this assignment, you must have a minimum of 8 references, which can be a combination of
    books, journal articles, publications, reports and other academic references.

•   This assignment is also assessed based on English writing skills, proper formatting and correct
    APA referencing. Failure to correctly use APA referencing will result in your assignment not being
    accepted on the grounds of plagiarism. To learn more about APA referencing, you may refer to
    http://student.ucol.ac.nz/library/onlineresources/Documents/APA_guide_2015.pdf

•   Ensure you submit your assignment in the requested format with proper headings.

•   Ensure your full name and student number appear at the top of every assessment page.

•   Keep within the word limit set for the whole assessment with +/- 10% allowance.

•   When uploading your assessment on Moodle, ensure you accept Turnitin’s terms and
    conditions.

•   Ensure you click the submit button on Moodle to upload your file for grading.

                                                                                              Page | 2
Diploma in Business Level 7                                              Innovation and Entrepreneurship
                                                                                           Assessment 1

•   There will be NO resubmission option for plagiarised assessment. The acceptable Turnitin similarity
    is no more than 20%.

•   Note the due date and time and submit your work by that deadline (10% of your marks will be
    deducted for each working day that you are late, unless you have documented evidence of a
    mitigating circumstance [e.g. illness]).

EXTENSION, RESUBMISSION, REMEDIAL AND RESULT

•   Extensions will only be granted on medical or compassionate grounds and will not be granted
    because of work or other commitments. Request of extensions must be made in writing to the
    tutor prior to the due date. Medical certificates or other evidence must be attached and must
    contain information which justifies the extension sought.

•   Late assignment which has not been granted an extension will be penalised by deducting ten per
    cent of total marks for each full day overdue. Assignments will be accepted for marking if they are
    submitted up to one week (five working days) late, but, in that case, the maximum mark which will
    be awarded is 50%.

•   Resubmission will only be allowed once per term subject to the condition that the mark is between
    40-50%. No resubmission will be allowed for plagiarised assessment.

•   Remedial classes will NOT be available starting Term 4 of 2017. If you fail any two assignments,
    you need to re-sit the course at the next available opportunity. Note that it is your responsibility
    should you need to extend your visa due to failed course.

•   Marks and feedback for this course will be available within ten working days after the end of the
    term.

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Diploma in Business Level 7                                              Innovation and Entrepreneurship
                                                                                           Assessment 1

   EVALUATION OF INNOVATION AND DEVELOPMENT OF BUSINESS
                         PROPOSAL

TASK 1: EVALUATION OF BUSINESS INNOVATION

Choose a start-up or small business in New Zealand that has employed creativity and innovation in its
operation. Evaluate the business innovation based on the following structure: (LO1, LO2, LO3)

    A. Business Description
             The business description should be brief and concise. It must provide an overview of
             what the business is, its products and/or services, what it does and why it is innovative.

                                                                                             20 marks
                                                                                    Approx. 600 words

    B. Market and Environmental Analysis
          a. Identify the business’ existing consumers including demographics, psychographics and
              behavioural characteristics. (15 marks)
          b. Identify other stakeholders of the business. (10 marks)
          c. Evaluate competitors and their strategies. (15 marks)
          d. SWOT analysis. (20 marks)
                                                                                         60 marks
                                                                               Approx. 1800 words

    C. Evaluation of Innovation
              The evaluation involves critiquing the creative ideas of business innovation in reference
              to the findings in your market and environmental analysis.

                                                                                             20 marks
                                                                                    Approx. 600 words

TASK 2: BUSINESS PROPOSAL

Based on your evaluation of the business operation and your findings in Task 1, develop a business
proposal for an innovative product or service using the business model canvas provided in this
document. (LO3)

                                                                                              60 marks

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TOTAL WORD LIMIT

    The total word limit for this assessment is approximately 3500.

DRAFT SUBMISSION INSTRUCTIONS

    In order to provide timely feedback in your assignment, you are advised to submit your drafts
    on Moodle on a weekly basis. A Moodle submission will be created for this purpose. Teachers
    will provide feedback based on the following timetable:

            Task 1.A only – 15-16 February

            Task 1.B only – 22-23 February

            Task 1.C only – 01-02 March

            Task 2 only – 08-09 March

     The above timetable should be strictly followed. Although submission of draft is optional, only
     the tasks specified above will be given feedback. In the interest of time, teachers will not
     provide feedback on any other tasks or the whole assignment at other times other than the
     ones mentioned above.

DUE DATE

    The Evaluation of Innovation and Business Proposal must be uploaded to Moodle on or
    before 11:55 p.m. of 10th March 2018.

CONTRIBUTION

    This written assessment will be 40% of the total course grade.
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