Innovation in action AUGUST 2018 - Happen
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Innovation in action AUGUST 2018 Your monthly round up of the latest trends and innovations to hit the market, by the people who make Happen, happen. www.happen.com S O U R C E:
Turing
Turing's multi-screen smartphone
promises to revolutionize the
market by 2020
Turing is back with another smartphone and
strong ambitions to revolutionize the market.
The Hubblephone is a futuristic device with
an advanced vision system, boasting multiple
screens and the ability to lip-read its users
requests.
S O U R C E: http://www.dietsandcalories.com/2018/05/kelloggs-no- © Turing
added-sugar-granola-review.html
Poundland
Poundland launches anti-ageing
skincare range
Pro-vitamin B5 miceller cleansing water and
collagen anti-ageing day cream aren’t the
kind of products customers are used to
seeing on the shelves of Poundland, but all
that is set to change today with the launch of
its new skincare range. Priced at just £1 per
item, the new #6 skincare range aims to
deliver healthier looking glowing skin with
collagen fillers, sweet almond oil, ceramide
and vitamins A and E.
S O U R C E: https://www.retailgazette.co.uk/blog/2018/08/poundland-
launches-anti-ageing-skincare-range/ © Poundland
Chanel
Chanel launches its first makeup
line for men…
Chanel has made headlines over the
weekend with the announcement of their
brand new makeup line for men. The new
line will include a tinted foundation, available
in eight colours, a matte lip balm and four
shades of eyebrow pencil.
S O U R C E: https://www.image.ie/beauty/chanel-launches-first-
makeup-line-men-126557 © Chanel
Kylie Cosmetics
Kylie Jenner Just Launched Her
Own Instagram Face Filter
You can virtually try-on some Kylie
Cosmetics lipsticks. Kylie Jenner, once the
queen of Snapchat, just launched her own
custom face filter on Instagram. Starting
today, IG users who follow Jenner can swipe
over to their live camera on Instagram and
see what they look like when Kylie-fied with
Kylie Cosmetics lipstick.
S O U R C E: https://www.harpersbazaar.com/beauty/makeup/a2260476
8/kylie-jenner-kylie-cosmetics-instagram-filter/ © Jenna Rosenstein
Savlon Healthy Hands
The objective of the campaign
was to introduce young children
in rural India to the habit of
washing hands with soap before
meals
Can a piece of chalk teach young kids a
lesson or two in hygiene? Apparently, it can.
Under the Healthy Hands Chalk Sticks
campaign, soap brand Savlon along with
advertising agency Ogilvy & Mather
introduced special chalk sticks infused with
soap to young children in rural India. These
work like regular chalk sticks used to write,
but the chalk powder that collects on
students’ hands lathers up when it comes in
contact with water.
https://www.livemint.com/Consumer/AIYmFPeBACEzW1u
T3fDFiO/How-Savlon-and-Ogilvy-taught-hygiene-lesson-
S O U R C E: to-kids-
through.html?utm_source=scroll&utm_medium=referral&ut © Ogilvy
m_campaign=scroll
Carlsberg
Carlsberg creates 'world's first'
off-the-grid pub powered by
waterfall.
The "Carlsberg cabin" has been built by six
strangers, supported by tradesmen, over
seven days using local sustainable materials.
The pub uses hydro and solar power. It has
three rooms and is available to book through
Airbnb.
S O U R C E: https://www.campaignlive.co.uk/article/carlsberg-creates-
worlds-first-off-the-grid-pub-powered-waterfall/1490294 © Carlsberg
Soylent
US meal replacement sensation
Soylent coming to UK…
The “engineered nutrition” brand will be
available to Brits from September exclusively
via Amazon.
S O U R C E: https://www.thegrocer.co.uk/buying-and-supplying/new-
product-development/us-meal-replacement-sensation- © Soylent
soylent-coming-to-
uk/570578.article?rtnurl=https://www.google.co.uk/#
WOW
Chia seed drinks tap into
consumer movement ‘away from
all things sugary’
Chia seed based drinks can disrupt the
beverage market thanks to two key
attributes: around 33% less sugar than fruit
juice and an array of functional benefits,
according to chia seed based drink brand
wow.
S O U R C E: https://www.beveragedaily.com/Article/2016/07/19/wow-
chia-seed-based-drink-launch-in-UK © WOW Food & Drinks Ltd
Diageo
Diageo launches flavoured edible
straws to pair with RTDs
The straws come in strawberry, lime,
chocolate and lemon flavours.
S O U R C E: https://www.thegrocer.co.uk/buying-and-supplying/new-
product-development/diageo-launches-edible-flavoured- © Diageo
straws-to-pair-with-rtd-cans/570572.articleNestlé
Nestlé launches S.Pellegrino
water in ‘sleek, modern’ cans
Nestlé-owned water brand S.Pellegrino has
launched a new line of canned waters
featuring updated packaging. The look of the
new design is said to draw inspiration from
the classic S.Pellegrino bottles, including the
brand’s green hue and iconic red star, all
overlaid on metallic silver.
S O U R C E: https://www.foodbev.com/news/nestle-launches-s-
pellegrino-water-in-sleek-modern-cans/ © S.PellegrinoMalibu
Malibu Deploy 300,000
Connected Bottles Across Europe
as Part of ‘Because Summer’
Campaign
Malibu Rum continue their connected bottles
journey in European scale-up to support
Malibu Games. The project, which marks
another collaboration between Malibu and
Internet of Things (IoT) agency, SharpEnd,
represents a huge scale-up operation as part
of the brand’s connected bottle journey.
S O U R C E: http://www.fabnews.live/malibu-deploy-300000-connected-
bottles-across-europe-as-part-of-because-summer- © Malibu
campaign/Flyte
Flyte Drink – organic energy
drinks
Flyte is the first energy drink of its kind.
100% sourced from nature and low calorie.
Powered by organic caffeine. Non GMO.
Carbon positive.
S O U R C E: http://www.fdin.org.uk/news/#scrollTo
© Flyte DrinkBlockbuster
The last Blockbuster standing
now has a craft beer brewed in its
honour. The perfect pairing for
popcorn and that platoon DVD.
Oregon’s frontier mentality, to this day, is
considered a badge of honour by the locals.
While the rest of the world zigged, the
denizens of the Beaver State zagged their
own path. With the region’s general penchant
for quirk and irony as well, the news that the
last remaining Blockbuster in America now is
getting its own beer is an “of course this
would happen in Oregon” moment.
S O U R C E: https://www.adweek.com/creativity/the-last-blockbuster-
standing-now-has-a-craft-beer-brewed-in-its-honor/ © BlockbusterLush
Lush encourages Londoners to
ditch single-use coffee cups with
pop-up…
Lush, the cosmetics retailer, is creating a
vegan coffee shop to encourage consumers
to carry reusable cups. The activation in
Soho is in collaboration with Change Please,
the homelessness charity, and will offer a
free coffee, iced coffee or tea.
S O U R C E: https://www.campaignlive.co.uk/article/lush-encourages-
londoners-ditch-single-use-coffee-cups-pop-up/1490211 © LushWalkers
Walkers launches ‘Poppables’
range in the UK…
Walkers is bringing its Poppables crisp range
to the UK, following a “huge success” in the
US. Available from the end of May, the range
will include Sweet Chilli, Cheddar Cheese
and BBQ Ribs flavours in 110g sharing bags,
retailing at £1.99.
S O U R C E: https://www.talkingretail.com/products-news/crisps-
snacks/walkers-launches-poppables-range-uk-16-05- © Walkers
2018/All Shook Up
All Shook Up – cocktails on the
go
Taking inspiration from the UK’s most
popular cocktails, All Shook Up creates
yummy, premixed drinks at an affordable
price. Not only are our drinks delicious, the
unique designs of our cans are a must have
accessory for any outfit. Take out your
phones and get snapping because these
drinks are meant to be shown off.
S O U R C E: http://allshookupcocktails.co.uk/
© All Shook UpSeedlip
The world’s first distilled non-
alcoholic spirits, Served in some
of the world’s best cocktail bars,
michelin starred restaurants &
luxury hotels.
Seedlip, maker of the world's first distilled
non alcoholic spirits has expanded into the
world of citrus with the launch of their new
spirit Grove 42. They continue to grow
through a set of 10 new pop-up bars around
the world.
S O U R C E: https://beveragetradenetwork.com/en/latest-news/seedlip-
launches-third-non-alcoholic-spirit-6662.htm © SeedlipCask & Kettle
We announce the launch of the
breakthrough brand Cask &
Kettle. It's the worlds first
complete Hot Cocktail that comes
in a standard K Cup (aka the
most popular Single Serve
Brewer) format.
The brand is the product of 2 years of
breakthrough development and work.
They come in beautifully packaged 5 packs
and use liquid concentrates to pack all the
flavour and alcohol in a very small package.
S O U R C E: https://www.linkedin.com/pulse/someone-just-launched-
complete-hot-cocktail-comes-single-borozan/ © Cask & KettlePro-Yo
High protein yoghurt... pro-yo!
Packed with more protein than two eggs and
less sugar than an apple, Pro-yo is a healthy
snack that tastes great and comes in a
handy pouch. It’s the ideal companion for a
hectic day, a visit to the gym or anytime you
need a protein hit, Pro-yo… grab ‘n’ go!
S O U R C E: https://www.thecollectivedairy.com/proyo/
© Pro-YoStruik Foods
Holland’s Struik Foods claims
‘UK first’ with Bunlimited hotdog
meal kit
It follows Bunlimited’s rollout last month of
individual packs of hotdogs, toppings and
sauces.
https://www.thegrocer.co.uk/buying-and-supplying/new-
product-development/struik-foods-unveils-bunlimited-
hotdog-meal-kit/570515.article?rtn=buying-and-
supplying/new-product-development/struik-foods-unveils-
S O U R C E: bunlimited-hotdog-meal-
kit/570515.article&redirCanon=1?rtnurl=https://www.googl © Bunlimited
e.co.uk/#Mars
Twix Just Released Soft Centres
Cookies And They Sound
Delicious…
Twix has just revealed a new product, and
it's safe to say we're just about ready to bulk
buy them. Ladies and gents, we introduce
you to the Twix Soft Centres biscuits.
Everyone is painfully aware that, with the hot
weather out, our summer bods may need
some extra work, but with a new addition to
the Twix family we can safely say that
nobody could care less about the few extra
calories.
S O U R C E: http://www.pretty52.com/tasty/food-and-drink-twix-just-
released-soft-centres-cookies-and-they-sound-delicious- © Mars
20180709Kellogg’s
Kellogg’s NO Added Sugar
Granola…
Granola is taking over the breakfast cereal
aisles. If you're into granola, it seems there's
no end to the new brands and varieties
appearing on the supermarket shelves. And
the granolas that already exist are now being
produced in low sugar or no added sugar
varieties.
S O U R C E: http://www.dietsandcalories.com/2018/05/kelloggs-no-
added-sugar-granola-review.html © Kellogg’sEasyjet
Easyjet vies for more female
pilots by reimagining scene from
Leonardo DiCaprio movie Catch
Me If You Can.
Budget airline EasyJet has reimagined a
scene from the film Catch Me If You Can to
inspire more girls to become pilots. In the
movie, actor Leonardo DiCaprio's character,
Frank Abagnale Jr, impersonates a pilot
while being flanked by an entourage of
female cabin crew. But easyJet has released
a video featuring a girl in the role of the pilot,
while the cabin crew are played by boys.
S O U R C E: http://www.dailymail.co.uk/news/article-6106071/Come-
Fly-Easyjet-vies-female-pilots-reimagining-scene-famous- © Easyjet
movie.htmlPowering the World’s Innovation
in FMCG, Retail and OTC
LONDON AMSTERDAM NORTH AMERICA AUSTRALIA
Mark Cowan Daniel
Joris Quinn
Westerman Melinda Lehman Martine Barrie
markc@happen.com danielq@happen.com
jorisw@happen.com melindal@happen.com martineb@happen.comYou can also read
