INSIDE: Doc's Harley Davidson, Bonduel - WATDA

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INSIDE: Doc's Harley Davidson, Bonduel - WATDA
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Doc’s Harley Davidson, Bonduel
INSIDE: Doc's Harley Davidson, Bonduel - WATDA
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INSIDE: Doc's Harley Davidson, Bonduel - WATDA
A publication of the
   Wisconsin Automobile & Truck Dealers
  Association focusing on the human side
        of the membership and trade.
                 Our Mission:               Official Publication of the Wisconsin Automobile & Truck Dealers Association | 1928-2019 | Volume 53 Spring 2019
    The Wisconsin Automobile & Truck
   Dealers Association, an organization
of licensed dealers of new and used motor

                                            feature
  vehicles, is dedicated to advancing the
common good of its members, consumers
   and their communities by promoting
 professionalism and prosperity through

                                                                                                         Willy Wonka Rides a Harley?
     education, advocacy, information
                 and service.

       2019 WATDA Officers                                                                               Doc's Harley Davidson .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 4
          William A. Sepic
              President
        Michael W. Darrow
            Chairman
           James Moeller
                                            departments
           Chairman-Elect
                                                                 Center Stage: Awards, Honors, Milestones.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                                                        10
         Mary Ann Scaffidi
         Secretary/Treasurer
                                                                 NADA Director’s Report.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13
                Editor
             Julie Farmer                                        Legal and Legislative Update.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                       14
         jfarmer@watda.org

        Contributing Writers                                     New Vehicle Sales Trends .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                 16
             Julie Farmer
            Josh Johnson                                         Rawhide.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 17
             Dan Klecker
           Chryste Madsen                                        From Around the State .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18
             Kara Nania
               Bill Sepic
            Chris Snyder
                                                                 WISCO.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .   19
             Art Director
    Kristin Mitchell Design, Inc.
                                            M3 Insurance: It's Not If, But When—
          Advertising Sales
    Julie Farmer • 608.251.8062             Is Your Dealership Prepared for a Cyber Attack?.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 20
         jfarmer@watda.org

      Dealer Point is a publication of
                                            Holiday Automotive's Safety Campaign. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                                                          22
   the Wisconsin Auto & Truck Dealers
   Association, 150 East Gilman Street,     Tribute.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .    26
       Suite A, Madison, WI 53703.
  Phone: 608.251.5577. It is published
    quarterly by WATDA. Printing by
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   contact Julie Farmer at the WATDA.

      Subscriptions included in
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  Address corrections should be sent to
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                                              O F T H E W I S CO N S I N AU TO M O B I L E & T R U C K D E A L E R S A S S O C I AT I O N
                                                                                                                                                                                                                                                                    27
      Suite A, Madison, WI 53703

  © Copyright 2019 by the Wisconsin
                                              The
  Auto & Truck Dealers Associa­tion.        Index to Advertisers.  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 27
 Permission to reprint must be secured        O F T H E W I S CO N S I N AU TO M O B I L E & T R U C K D E A L E R S A S S O C I AT I O N

 in advance of publication and credit
     given to author and WATDA.             On the cover: Doc Hopkins with his daughter Kersten (l) and fiancé Lyn (r).

                                                                                                                                            www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT                                                                       3
INSIDE: Doc's Harley Davidson, Bonduel - WATDA
H
           ead west from Green Bay on Highway 29 and about 18 miles out you cannot miss Doc’s Harley-
           Davidson dealership on the South side of the road. Your first visual might be Roscoe P. Coltrane’s police
           cruiser giving chase to the General Lee, both poised high above the many buildings on Doc’s campus.
Doc’s has a driveway that simply should not be missed. While the Harley retail store is a destination by itself, you
don’t even have to ride a cycle to enjoy this stop. Be prepared to spend some time and be amazed by an incredible,
eclectic collection.

 Shannon, Kersten, Doc and Lyn holding Aidan; (f) Ethan and Aksel.

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INSIDE: Doc's Harley Davidson, Bonduel - WATDA
You enter a beautiful award-winning Harley-Davidson
dealership with all the normal accoutrements. The employees,
almost all long-term, are helpful and are quite happy to serve
you. Casey has been Motorclothes Manager since 2002. Jeff
has been in Parts since 2005. Marc’s been a technician since
2001. You get the idea about longevity; 40% of employees
have been employed for ten years or more. Unsurprisingly, the
customers are quite long-term, too. Passing through the large
and busy service facility and back to another workshop we
found Stephen “Doc” Hopkins, Proprietor. He pushed his white
mane of hair back from his face as he extended his hand in
greeting. Two incredibly friendly dogs were close by and, as we
soon learned, always at his side. Bailey, the German Shepard,
lives for a game of fetch and Ariel, the basset hound, knows
just how to position herself in the way to get a bit of extra
attention. Later in our visit we heard an employee tell Doc that
a customer had run into the store, worried, because there was
a “lost” dog “lying” in the parking lot. Doc looked up, laughed
and asked, “Ariel?” to which the employee grinned a positive
                                                                   Bottom left: Replica of Doc’s first Harley.
reply.
                                                                   Above: Early Doc and Kersten bonding.
Steve Hopkins (Doc) grew up in Algoma as a doctor’s son.
His father was quite adamant that Steve should follow in
his stethoscope, but Steve knew from a very early age that         While still in high school, he got his first taste of a Harley when
his predisposition was already set in “conceptualizing and         an adult saw fit to sell Steve a trunk load of Harley parts for
building things.” At 15 years old he realized that, with his       the tiny sum of $2.00, much to Steve’s delight! Steve’s mom
temporary license, he could ride a motorcycle all over town.       contributed the use of the car; he loaded up the parts, then
But his only income was ten-cents a week allowance. Buying         built a chopper (popular in the 60’s) and had his mother, a
the conveyance was out of the question. Being determined           stellar artist, paint yellow dragons on the fuel tank. While he
even then he found the parts and, literally, built his first       sold this first bike, he lovingly restored another bike he still
motorcycle from scratch.                                           has, and in his mother’s memory and with his talent, has
                                                                   recreated the painting of the dragons on the bike. A picture of
                                                                   this bike accompanies this article.

                                                                   As Steve was growing up, he was referred to as “Little Doc”
                                                                   because of his father’s profession. The divide between he and
                                                                   his father concerning his future continued to grow as Steve’s
                                                                   path, creativity and independence became clearer. Following
                                                                   high school, he bought his own home in Red Banks, went to
                                                                   school and ran his own repair shop. He resented being called
                                                                   “Little Doc” until he sat, with 367 others, for his Doctors of
                                                                   Motors Exam and placed first. At that point, his friends began
                                                                   to call him “Doc”, and it stuck, now sounding pleasant to his
                                                                   ear as he asserted his own individuality.

                                                                   From Doc’s own repair shop he was offered a job at Roy’s
                                                                   Harley-Davidson in Shawano. Roy had a background in
                                                                   Harley racing which was certainly in Doc’s area of interest
                                                                   and Roy became like a second father to Doc. Unfortunately,
                                                                   Roy ended up returning the franchise to Harley-Davidson some
                                                                   five years later. But Doc’s time here helped to solidify his love
                                                                   of Harley and his expertise in repair.

                                                                          www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT        5
INSIDE: Doc's Harley Davidson, Bonduel - WATDA
Doc opened his own Harley-Davidson repair shop on April
1st, 1979, and work flooded in. He bought land and put up a
new building and all was going well. Doc began doing work
for Connie’s Harley-Davidson in Manawa and, in passing,
mentioned he’d be interested in the business should it become
available to buy. It did. He bought it in April of 1983 and was
a full-fledged Harley-Dealer.

In 1998, Doc’s moved to the highway and purchased 58 acres
and Doc’s dreams got bigger, too. Doc’s zoo has been on the
property since the beginning, growing from having a few
pets at the old shop into what you see today. He wanted his
customers to be able to share his love of animals and to have
a place to entertain their children. Because this is Doc’s, we’re
not talking your average roadside zoo. No, Doc’s residents are
comprised of tortoises, snakes, parrots, Shorty, the miniature
mule, buffalo, the kangaroos (including one baby born this                Doc & his fiancé Lyn Jevicky with the Timeline Motorcycle.
year), and Zephra, the dromedary camel. Ralphie, the African
Crested Porcupine was a particular favorite of ours. We’re          again, no charge, of course. As we approached the museum,
certainly forgetting some of the family. Did we mention the         we noted the 1938 remnants of a Standard gas station, whose
congregation of alligators, some up to ten feet long? Stop in on    repurposed doors led us into the museum itself. Wait, was that
a Saturday to see Doc feed them their chicken dinners. Doc’s        a signed Aerosmith guitar hanging outside the museum? Did
knowledge of each of these creatures is encyclopedic. He makes      I really see it? Right next to the Harry Houdini autographed
it a point to know everything about his animal family.              picture? It’s impossible to absorb everything in sight! All of
                                                                    that was lost as we crossed the threshold of the museum,
On the day we visited, Doc was kind enough to share his
                                                                    reverently lit, and the first thing that caught our eye, of course,
drawings of another great idea coming soon to the Hopkins
                                                                    was - an 88-pound wooly mammoth tusk? Yes, just one of the
campus. While we’re not at liberty to give away the details,
                                                                    oddities that Doc has been captivated by. The tusk is just a
we can tell you that if you’re partial to beer and donkeys,
                                                                    warm up for the muscle cars to come! Drool bibs should have
you’ll be pleased. Doc’s visions and drawings are intricate
                                                                    been supplied while we checked out the 1969 Plymouth GTX
and complete. How he can conceptualize an idea in his
                                                                    Hemi convertible, or the ’69 ½ Plymouth Roadrunner with a
head, transfer it to paper and see it through to completion
                                                                    440, sporting the expected “meep, meep” horn. Then there’s
is quite amazing. Seeing things through is something people
                                                                    the first of the front wheel drive cars, the ’66 Olds Toronado
mentioned over and over in their description of Doc, as did Doc
                                                                    right near an original General Lee, built and signed by George
himself. He’s incredibly consistent and persistent.
                                                                    Barris himself. There are so many more. And, of course, the
Next, we made our way to the Classic Car and Cycle Museum,
                                                                    museum wouldn’t be complete without Doc’s restored antique

6     DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
INSIDE: Doc's Harley Davidson, Bonduel - WATDA
Ruby and baby joey.                             Ralphie, the African Crested porcupine.

motorcycles. The walls and shelves are filled with antique         motorcycle shop. You’ll get a chance to see a gorgeous old
signage and other memorabilia. It would take a few trips           restored tin ceiling along with workbenches that belonged to
through to see it all.                                             each of Doc’s grandfathers and some of Doc’s original tools
                                                                   from the repair shop he opened in 1979.
You would think this would be enough to keep anyone busy,
but Doc, who also loves to cook, decided the property needed a     We asked Doc if he had a favorite among his many projects
restaurant so the Timeline Restaurant and BBQ was born with        and if he could take only one with him at a moment’s notice,
Doc’s homemade recipes leading the charge. As you enter the        what would it be? After a short moment of thought he named
restaurant, heavenly smells come wafting from the kitchen. It      the Timeline Motorcycle. This machine, on display in the
could be a burger cooking on the Kingsford charcoal grill or       dining room of the aptly named Timeline Restaurant & BBQ,
Doc’s incredible ribs, marinated for forty-eight hours and slow    is not only incredible to view, it’s difficult to fathom how
cooked for eight. Yes, Doc created his own smokehouse. The         Doc conceived of the idea originally! As Doc advertises, The
operation is all under the watchful eye of family with Doc’s       Timeline Motorcycle is a “Rolling History of Harley-Davidson”.
daughter-in-law, Tammy, as manager.                                It has seven Harley motors ranging from 1909 to the present;
                                                                   it’s 24 ½ feet long and seats ten people. It has two front wheels
While you await your food, you’ve got plenty to feast your
                                                                   and two rear wheels. All the engines run and contribute power
eyes on. Above the bar is a ceiling fan 40 feet long. Just a
                                                                   to the motorcycle. And if you think it was built just to be looked
little something Doc created completely from Harley parts.
                                                                   at, think again. While not making the entire trip, the bike was
“Nothing goes to waste around here,” Doc accurately stated.
                                                                   driven on several legs of the Sturgis trip where it was displayed
The fan is run by a Harley engine and features lots of fake
                                                                   with much fanfare. What a tribute to Harley-Davidson!
food items to whet your appetite along with the awe inspired
by Doc’s creativity. Who would’ve thought Harley windshields       By this time, we assumed Doc had thought of almost everything;
would make such good fans?                                         zoo, museum, restaurant, retail store, repair facilities and
                                                                   gift shop. Of course, we were wrong. Should an out of town
Along with additional memorabilia, adjoining the restaurant
                                                                   customer break down at Doc’s and repairs be held up a bit,
is an antique mall and gift shop fashioned to look like a 1926

                                                                          www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT       7
INSIDE: Doc's Harley Davidson, Bonduel - WATDA
they not only have food and entertainment at hand, but Doc          endurance. And no GPS! Doc’s entry of a sidecar was a first
created the Lighthouse, a lodging, near his own home, for           for the race and imagine the elation that he felt crossing the
those that needed overnight accommodations. The Lighthouse          finish line with a perfect score. Once again, Doc’s hard work
exterior is covered in ocean paintings; whales, dolphins and        and planning paid off.
blue sky; situated on a private pond. The knotty pine interior is
                                                                    Occasionally, we are fortunate to have someone enter our lives
decorated in a beautiful nautical theme with all the amenities
                                                                    who appreciates and shares our imagination and dreams.
of home. If you must break down, at least let it be here!
                                                                    Someone who completes us as a team. By the time the 2018
Every other year, the business throws a customer appreciation       Motorcycle Cannonball Run from Portland, ME to Portland,
event. When Doc first began to talk about it, it sounded fairly     OR, was set to go, Doc was fortunate to have just such
routine. Then he added, “…for 4,000 to 6,000 people” and
                                                                    a supportive partner (and sidecar passenger), Lyn Jevicky, at
suddenly you realize this is much more than an “event”. A
                                                                    his side. This race would prove to be a milestone for Doc in
theme for the party is chosen and Doc begins to sketch out
                                                                    other ways. His daughter, Kersten Heling, who also serves,
ideas. In 2007, for example, a pirate ship was created. It still
                                                                    along with husband Shannon, as the General Manager of
sits on the property for the enjoyment of visitors. The ship is
                                                                    Doc’s Harley-Davidson back home, was astride her own 1922
50 feet long and 50 feet high. Six cannons were handmade
                                                                    Harley. They would be the first Father/Daughter team to enter
to mount on the ship. Doc, being a stickler for authenticity,
                                                                    the Cannonball. Kersten not only finished, she was one of the
enclosed the Captain’s quarters containing oil lamps, chairs
                                                                    first women to ever finish with a perfect score and was the
and a table. The “crowning jewel” is an authentic 125-pound
                                                                    first woman ever to be awarded as a class winner. Doc’s 1916
wooden ships wheel. The parking lot was painted blue to depict
                                                                    “Stewball” managed a second perfect score for him and Lyn,
the sea, of course. Plans are already underway for the next
                                                                    who, by the way, are now happily engaged!
party and Doc has begun to sketch out his ideas to bring to
fruition. We won’t reveal his secret, but Doc is really aiming      Steve “Doc” Hopkins has two wonderful children. His son,

high with this one. Don’t bother trying to sneak in…we were         Steve, is a guru in the service area. Doc is proud of his son’s

told an invitation is required and checked.                         accomplishments as he follows in his footsteps. When asked
                                                                    to describe his father and working in the business with him,
In 2009, a man named Lonnie Isam, Jr. decided a great
way to see our fine country would be from the seat of an
antique motorcycle. He felt motorcycles, especially those pre-
1929, should be driven versus being dusted in a museum.
Thus, the Motorcycle Cannonball Run was established. The
name, of course, came from his wish to pay respect to Erwin
“Cannonball” Baker, who, along with others, paved their way
across the nation in the early 1900’s. How does this involve
Doc? Significantly!

Between years involving those elaborate Customer Appreciation
events, Doc can be found preparing diligently for this cross-
country race. In 2016 he decided simply racing an antique
Harley-Davidson wasn’t quite enough of a challenge for him.
We shouldn’t be surprised. As is his style, he upped the ante
and decided it would be better to compete with a sidecar and
passenger. Doc overcame the problem of too little power in
his 1916 Harley-Davidson, “Stewball”, to accommodate the
increased load of the sidecar and when the green flag was
set to drop on the race, set for Atlantic City, NJ, to Carlsbad,
CA, Doc was on the way! Rules of the race state that the race
participants, riding almost exclusively on two lane roads, must
cover between 250 and 300 miles per day, meeting certain
criteria regarding timing of check-ins and stops. Riders must
carry tools, luggage and all they think they will need with
them each day – no support teams are allowed on this test of        The next two generations.

8     DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
INSIDE: Doc's Harley Davidson, Bonduel - WATDA
Doc and his Harley-powered bar stool.                            I’ve dedicated my life to the family business, to what I feel is
                                                                 the greatest dealership in the world. I need to do something
                                                                 that fulfills me, something that nourishes my soul and working
                                                                 here and working with my family does that.” Kersten went
                                                                 on to explain that she’s extremely proud to have worked her
                                                                 way through every facet of the dealership so she can relate to
                                                                 her co-workers every day challenges. When both she and her
                                                                 brother were asked about continuing their father’s legacy there
                                                                 is no doubt of their commitment, making Doc exceptionally
                                                                 proud and happy.

                                                                 In addition to her job as General Manager we asked about
                                                                 the racing pictures in the office. “My Mother tells me I was
                                                                 born with a grease rag in my hand.” Kersten smiles, “I’ve
                                                                 been testing the limitations of various vehicles ever since.
                                                                 Following Dad’s lead, I developed a fond love of drag racing
                                                                 Nitro Harleys.” Doc started racing Nitro Harleys in 1975 and
                                                                 was a five-time National Champion. He set a World Record in
                                                                 1994 that held for three years. Kersten continued, “In 1995, at
                                                                 the age of 16, I was licensed as the youngest Nitro Harley pilot
                                                                 in history. To the present, there are very few women to have
                                                                 ridden a Nitro Harley and I’m still racing. For over 23 years I’ve
                                                                 indulged my passion at various drag strips across the country.
                                                                 I acquired a personal best mile of 7.55 seconds @ 178 MPH.
                                                                 She adds, “Shannon, my husband, has been instrumental to
                                                                 many of my accomplishments. He began working for my Dad
he had this to say, “My dad, Steve C R Hopkins, is more of       in 1989, when he was 15 years old. We’re a great team whether
someone who builds outside the box. He is a connoisseur          we’re at home, here at work or at the drag strip!”
of anything strange or awesome. People come from far and         Doc says his collection is the “culmination of everything I
wide to show, sell or give him things from beyond the norm.      love and enjoy, and I want to share it.” With his generosity,
What he hasn’t built, he’s purchased to make us become a         he has brought a great deal of pleasure to many people and
destination for more than just motorcyclists. Dad has always     certainly many families. No doubt he’s created many Harley
treated people the same, no matter who they are. He is a very    enthusiasts in the process. When we began this project one of
giving, trusting, compassionate hard-working person. We          the first things Doc said to us was that he has a new idea every
wouldn’t be here and have the coolest jobs in the world if it    day. After seeing lamps and fans and Harley powered pontoon
wasn’t for his solid drive, determination, hard work and some    boats, Harley powered picnic tables and Harley powered bar
luck. I’ve been blessed with some of his creativity and good     stools, we do not doubt his veracity and cannot wait to see
nature, but it is a lot to live up to…sometimes overwhelming.    what tomorrow brings. You can’t spend the day with Doc and
Occasionally it’s hard for me to see because I grew up around    not be inspired by his talent and uniqueness. Most of all, while
all of this and it’s who I am. When I go to other places, some   observing him with his staff, family, customers and fans (Yes,
may be similar, but there’s only one Doc’s Harley-Davidson.”     fans; we were stopped for innumerable requests for selfies with
When visiting with Kersten in the office she shares with her     Doc.) you can’t come away without being impressed by his
husband, Shannon, she is surrounded by pictures of their         humility, generosity and kindness. His heart is as big as his
three adorable boys, Aidan, Aksel and Ethan. When first          imagination.
visiting with her you get an image of a rather shy, reserved     A little girl once said it best, directly to Doc; “Gee,” she said,
young woman. That doesn’t last long. Her response to the “big    “you’re like the Willy Wonka of Harley-Davidson!” That pretty
picture” question concerning how she feels about working in      much says it all. l
the family business and with her Dad is met unequivocally
and without pause. “My life is deeply rooted in motorcycles.

                                                                        www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT       9
INSIDE: Doc's Harley Davidson, Bonduel - WATDA
CenterStage
                  AWARDS, HONORS, MILESTONES

u    Kriete Groups is Mack Truck                                                      u     Honda Presidents Awards in WIsconsin
     Dealer of the Year                                                                Honda Motor Company named two Wisconsin dealers
Mack Trucks has named Kriete Truck Center of Milwaukee                                 as recipients of their prestigious 2018 Presidents’ Award;
2018 North American Dealer of the Year. Kriete finished the                            Schlossmann’s Honda City in Greenfield and Wilde East
year 17% ahead of its sales plan and 29% about its leasing                             Town Honda in Madison. The award recognizes dealerships
plan. David Kriete, President and CEO as well as third-                                for excellence in sales performance, sales experience, service
generation dealer, accepted the award on behalf of the entire                          performance and business operations. This is the third
Kriete                                                                                 consecutive award for Schlossmann’s and the sixth for Wilde,
                                                                                       who has been so honored since opening in 2013.
Group, which was founded in 1951 with a single dealership,
operates eight locations across Wisconsin. David was recently
                                                                                       u     Toyota Announces President’s Awards
elected to the WATDA Board of Directors.
                                                                                       Toyota President’s Award winners for 2018 are Andrew Toyota
                                                                                       of Glendale, for the 25th time and Wilde Toyota of West Allis,
                                                                                       for the 17th time. The highest honor a dealership can receive
                  Please submit your awards,                                           from Toyota is given for dealerships who excel in a series of
                  honors and milestones to:                                            categories including Customer Sales and Service Satisfaction.
                                                                                       Wilde Toyota has also obtained its sixth Customer First
                  jfarmer@watda.org                                                    Advisory Board Award for the Service and Part Departments,
                                                                                       one of 50 across the nation.

     PLANNERS | ARCHITECTS | BUILDERS
                                                     “I was looking for a contractor to take care the project from beginning to end. I needed to be able to grow
                                                         my business and find a contractor that I could trust to take my vision, help me put it on paper, and go
                                                      build it. From the beginning the message from Keller was clear, everyone at Keller is an employee-owner
                                                     and they act that way. It was a big deal to me and showed in their work, everyone genuinely cared about
                                                                                                 the project. The whole process has just been an absolute blast.”
                   Building Trust Since 1960
                   With Offices in the Fox Cities,                                                                                               Shawn Chartier
                   Madison, Milwaukee & Wausau                                                                               Founder & CEO of Custom Offsets LLC
                                                                                                                                                    ER
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                                                                                                                                     IN

               WWW.KELLERBUILDS.COM | 1.800.236.2534 |
10     DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
u   70 Years for Kruse Motors                                         u   Wilde East Towne Honda Recognized
Kruse Motor Sales of Baraboo, a longtime WATDA member,                     by Honda Council of Parts & Service
recently passed the milestone of 70 years in business. Fred                Professionals
Kruse, Sr. founded Kruse Oldsmobile in 1949 after serving
as a regional manager for the company. In 1960, when he,               American Honda Motor Co., Inc. is pleased to announce that
sadly, died from cancer, young Fred, Jr., fresh out of college         Wilde East Towne Honda has maintained its status as an
and the US Army, took the helm. Eventually, his sons, David            esteemed member of the prestigious 2018 Council of Parts &
and Karll joined him in the business. In 2005 the unfortunate          Service Professionals for the second consecutive year.
discontinuation of the Oldsmobile line ended the franchise             The Honda Council of Parts & Service Professionals, introduced
portion of their business. The family, ever optimistic, redirected     in 2016, honors the best Parts and Service departments in
their efforts toward used car sales and service and continues to       Honda dealerships across the country. Only 150 Honda
maintain their well-deserved reputation as a professional and          dealerships, out of more than 1,000 nationwide, receive
ethical place of business.                                             this annual honor for excellence in their Parts and Service
                                                                       operations.

                                                                       “This honor says a lot about the quality of customer service
                                                                       one can expect from Wilde East Towne Honda,” said Bruce
                                                                       Smith, Senior Vice President of Parts, Service and Technical
                                                                       Operations for Honda. “Their Parts and Service teams proved
                                                                       to be among the best in the country, and we are proud to
                                                                       acknowledge their achievement.”

                                                                       Honda has identified key measurements and behaviors that,
                                                                       when achieved in the aggregate, drive optimal levels of
                                                                       customer satisfaction, repeat
                                                                       business and long-term loyalty.
                                                                       Wilde East Towne Honda has not
                                          Ben Bromley, News Republic   only excelled in all aspects of
                                                                       Honda’s established criteria, but
                                                                       has also surpassed the minimum
u    eliable Automobile Sales, Inc Changes
    R                                                                  requirements for membership
    Owners After 37 Years!                                             qualification in the Council of
Reliable Auto Sales of Sturgeon Bay has been in business and           Parts & Service Professionals.
withheld the test of time; started by Mike and Sue Shortall
in January 1981. It will continue to prosper and grow at the
hands of their son Mike Shortall Jr who officially became the
President of the corporation November 30th. Mike Jr has been
the General Manager since January 2001 after graduating
from Northwood University in Midland, MI with a Bachelors
Degree in Automotive Marketing/Accounting.
Mike Shortall Jr, his wife Erin, and daughter Madeline along
with long standing devoted employee Nick Walker are all very
excited to see what the next 37 years will bring to a company
so very grateful to the people of Door County, WI.

                                                                       u    an Horn Group WI ESOP
                                                                           V
                                                                           Company of the Year
                                                                       Van Horn Automotive Group was named 2019 Company
                                                                       of the Year by the Wisconsin Chapter of Employee Stock
                                                                       Ownership Plan (ESOP) Association. Of the 185 employee-
                                                                       owned companies in Wisconsin, the association considered five
                                                                       finalists and awarded one winner. Van Horn is now qualified
                                                                       for the National ESOP Company of the Year Award, to be
                                                                       announced in Washington D.C. in May. The Van Horn family
                                                                       dealerships began in Wisconsin in 1966 and currently own
                                                                       sixteen dealerships in WI and IA. l

                                                                             www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT    11
Titles for Vehicles
                                       Taken on Trade
                                                                Titles for Vehicles
                                                               Delivered In-State
                                                                                          Titles for Vehicles
                                                                                              Delivered
                                                                                           Cross-Border

THE
GREATEST THING SINCE.
Dealertrack is the only one in the industry who can help your back office process for
vehicle titles whether they are taken on trade or are being sold and delivered to in-state or
out-of-state customers. Let us help you deliver upon your customers expectations and
provide you the total title expertise you need.

Get the expertise today: dealertrack.com/TitleSolutions
NADA Report
                    J O S H U A J O H N S O N • jjohnson@donjohnsonmotors.com

                   M       aximizing our success as dealers
                           requires a firm understanding of
                     our individual strengths and weaknesses.
                                                                       demands resulting from retiring workers and emerging new
                                                                       vehicle technologies, our industry needs close to 76,000
                                                                       additional technicians per year from now through 2026.
                     To help accomplish that, I am urging
                                                                       The auto industry is a people business and the long-term health
                     everyone to participate in NADA’s 2019
                                                                       of our dealerships starts with understanding the employment
                     Dealership Workforce Study (DWS). NADA’s
                                                                       pool, taking steps to reduce turnover, and working to retain the
                     DWS continues to be the industry’s most
                                                                       best team possible. Individual stores or dealership groups can
                     comprehensive analysis of our workforce.
                                                                       enroll for the 2019 NADA Dealership Workforce Study online
It’s currently free and open to all NADA members. The DWS is
                                                                       at: https://www.nadaworkforcestudy.com/
a great tool for helping us make informed recruiting and hiring
decisions, something that has never been more important than           Participation for the DWS closes on May 15, so please take the
it is today, especially considering the critical shortage of service   time to invest in your future and make this a priority today. l
technicians.

To meet future demands resulting from retiring workers and emerging new vehicle
technologies, our industry needs close to 76,000 additional technicians per year from
now through 2026.

For enrolling in DWS, dealerships will receive a complimentary
custom report comparing their individual store’s status to
the aggregated data of other participating dealerships, both
regionally and nationally. The report includes important
measures such as compensation for 60 different job positions,
employee benefits programs, hours of operation, and retention
vs. turnover data. Every dealer will also receive a complimentary
Trends Report with an analysis of workforce data across the
nation, and also by region. This report reveals broad trends
across our industry, including hiring and retention, as well                        CLA assembles the team you need for
as identifying the generational and demographic makeup of                                   high performance.
today’s dealership workforce. Also provided is an economic
overview and a forecast for the future of our industry. Lastly,
every participating dealer will receive free access to the DWS
                                                                              Bryan Laabs, CPA, Principal | 414-721-7575
database and search tools for future use.
                                                                                    bryan.laabs@CLAconnect.com
In my previous update, I introduced NADA’s latest Workforce
Initiative—and discussed how dealerships nationwide face
a crisis in the shortage of experienced automotive service                  Jason Kiehnau, CPA, Principal | 920-455-4103
technicians. If you haven’t done so yet, I urge you to                            jason.kiehnau@CLAconnect.com
visit the Workforce Initiative website: NADAFoundation.org.
Evaluate your service department’s employment needs and                                             CLAconnect.com
implement ongoing strategies for attracting and recruiting
skilled technicians at your dealership.
                                                                                 WEALTH ADVISORY | OUTSOURCING
The U.S. Bureau of Labor Statistics estimates that 750,000
                                                                                        AUDIT, TAX, AND CONSULTING
auto technicians and mechanics are currently employed in
the automotive industry. New-car dealerships alone employ
                                                                         Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors,
around 317,000 individuals, plus an estimated 250,000 diesel              LLC,an SEC-registered investment advisor. ©2019 CliftonLarsonAllen LLP | 26-0627
technicians work in the trucking industry. To meet future

                                                                               www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT                               13
Legal & Legislative Update
                   BY CHRIS SNYDER

2019-20 Budget
G
        overnor Evers has submitted his biennial budget. The          To that end, many states and the federal government are
        State of Wisconsin's budget covers a two-year period          looking at alternative funding sources like, tolling, vehicle
        from July 1 of one odd-numbered year through June             miles traveled tax and substantial increases in annual vehicle
30 of the next odd-numbered year. It does not appear that             registration fees based on vehicle age and value. While none of
the priorities set by the governor in his budget are aligning         these ideas are present in the proposed budget, each has some
with those of the legislature. Time will tell if there is room for    administrative and/or social stigma attached but are being
compromise.                                                           discussed and evaluated at length to determine their viability
                                                                      in the future.
Given the uncertainty of final passage, we’ll take the 30,000
ft. view of proposed Transportation Funding for 2019-20. Keep
in mind that currently the majority of Wisconsin highway              Tesla
funding comes from motor vehicle registrations, titling fees          On February 8, 2019 Tesla filed a petition for a hearing before
and fuel taxes. All major Interstate projects will continue as        the Wisconsin Division of Hearings and Appeals (DHAA)
scheduled, without delays or reductions in funding.                   seeking a motor vehicle retail license. Under Wisconsin
                                                                      law, manufacturers are prohibited from retailing direct to
However, in an effort to establish funding formulas that
                                                                      consumers. However, the law provides for an exception
keep up with the costs of highway and road construction
                                                                      allowing manufacturers to sell at retail if the DHAA determines,
going forward, taking into consideration that as vehicle fuel
                                                                      after a hearing on the matter at the request of any party, that
economy increases and alternate power sources for vehicles
                                                                      there is no prospective independent dealer available to own
develop more mainstream appeal; the governor has proposed
                                                                      and operate the dealership in a manner consistent with the
an $0.08 (8 cents) per gallon fuel tax increase. To somewhat
                                                                      public interest and that meets the reasonable standard and
offset that increase, he is proposing to eliminate the minimum
                                                                      uniformly applied qualifications of the factory. At the time of
markup law for motor fuels (theory here: some vendors will
                                                                      writing this article, WATDA is seeking the right to be a party
undercut their competitors creating robust pricing competition
                                                                      to the hearing proceedings.
at the pumps). The governor is also proposing to bring back
fuel price indexing, which automatically adjusts fuel tax rates       In February (and about the same time as Tesla filed their
to compensate for lost revenues due to inflation.                     petition with the state), the Milwaukee Business Journal
                                                                      reported that Tesla had plans to open a sales and service facility
There is a proposed titling fee increase of $10. Current title fees
                                                                      in Wauwatosa. However, on February 28, Tesla announced
are $62, with a supplemental fee of $7.50 for a total of $69.50,
                                                                      that they were closing most of their retail outlet stores, leaving
under the governor’s proposed budget, that fee increases to a
                                                                      only a few in densely populated areas and plan to sell vehicles
total of $79.50.
                                                                      globally via the Internet.
Registration fees are proposed to increase by approximately
                                                                      WATDA has had discussions with Tesla representatives and
27% for each weight category respectively (for vehicles under
                                                                      they have indicated that as a result of their late February
4,500 lbs, $21 increase for a new total of $96). In the 2017-
                                                                      announcement, they now would like to open a display gallery
18 budget, Governor Walker increased registration fees for
                                                                      and service center in the Milwaukee area. The Wisconsin DOT
hybrid vehicles by $75, and plug-in electric vehicles by $100,
                                                                      informed Tesla that they would need a dealer license to operate
to make up for lost fuel tax receipts from those vehicles. But,
                                                                      a gallery and service facility and therefore the petition process
the Department of Transportation claimed they were unable
                                                                      to obtain a license under the exception above is moving
to adequately determine the hybrid vehicles that the increased
                                                                      forward. Hopefully WATDA will be admitted to the hearings
annual registration applied to, because the definition provided
                                                                      as an interested party, so that we can continue to represent the
was unclear. Therefore, Governor Evers’ team included a
                                                                      Wisconsin dealers’ interests throughout the hearings.
modified definition of a hybrid vehicle to help facilitate the
collection of the proper fee.                                         If the DHAA rules in favor of Tesla, they will be allowed to sell
                                                                      and service Tesla vehicles without the necessity of changing
As stated earlier, the running theory for transportation funding
                                                                      the franchise law. However, if they rule that there are
is the current primary funding mechanism (state and federal
                                                                      independent dealers or individuals qualified and capable of
fuel taxes) are beginning to show diminishing returns due to
                                                                      operating a Tesla dealership, Tesla will reject that notion and
increased fuel efficiencies and alternative power sources like
                                                                      more than likely seek to amend the Wisconsin Motor Vehicle
electricity, compressed natural gas, propane and hydrogen.
                                                                      Franchise Law.

14    DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
In the 2017-18 legislative session, Tesla proponents               will be a legal battle that will take time to conclude through
unsuccessfully offered a bill that would have opened the door      the court.
for established manufacturers to bypass their existing dealer
bodies and sell direct to the public by reclassifying certain      Dealer Licensing Bill
models into a new make (franchise) simply because they are         A bill (AB 3 & SB 3) recently passed both houses of the
powered by electricity.                                            Wisconsin legislature. The bill and ensuing law change are the
As of now this issue is a moving target. The DHAA process          result of alleged nefarious activity perpetrated by Standard Pro-
should conclude sometime around end of June into July. The         owned, who operated two facilities specializing in consignment
2019-20 legislative session will conclude roughly one year from    sales in northeast Wisconsin. If signed by the Governor, the bill
now.                                                               will make it easier and faster for DMV to suspend or revoke
                                                                   a dealer license. The bill states that a license suspension
Infiniti                                                           or revocation takes effect immediately if the department
                                                                   of transportation determines that immediate suspension or
Late in 2018, a Wisconsin Infiniti dealer requested an increase
                                                                   revocation is appropriate and alleges any of the following:
in their warranty reimbursement rate in accordance with
the Wisconsin Motor Vehicle Law, section 218.0125. Infiniti        1) A violation of the Wisconsin Franchise law in the course of
denied the dealer’s requested rate and the dealer in turn, filed   a consignment sale;
an action in the Federal District Court for the Eastern District
                                                                   2) Engaging in dealer activity without a license (kind of crazy
of Wisconsin (Milwaukee). Nissan North America (NNA)
                                                                   - suspending or taking away something that didn’t exist in the
responded by filing a counter-claim, seeking the court to rule
                                                                   first place – but it is designed to go after curb-stoners); or
that section 218.0125 violates the Contracts Clause of the U.S.
Constitution.                                                      3) Intentionally fraudulent conduct related to certificates
                                                                   of title, mileage disclosure, or use of personal identifying
The law firm representing the dealer in this case, recently
                                                                   information.
argued and won a very similar case in Connecticut against the
Alliance of Automobile Manufacturers. The alliance appealed        Under the new procedure, if the department alleges one of
and Connecticut won; that decision was appealed to the U.S.        these violations, they have the authority to suspend or revoke
Supreme Court, who refused to hear the case, basically settling    a dealer license immediately, and the dealer must be afforded
the ruling of law on that issue in favor of the dealers. While     a hearing on the matter within 30 days of the suspension or
we are fairly confident that Nissan’s claim will be denied, this   revocation. l

                                              C O MING SOON
               WISCONSIN KENWORTH - ONALASKA

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          Sullivan designBUILD - Specializing in automotive facility design and construction since 1969.

   sullivandesignbuild.com     •   608.257.2289                                     Buildings and partnerships made to last.

                                                                         www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT      15
New Vehicle Sales Trends
Wisconsin New Vehicle Trends: March 2019
                        Previous Two Months                                 Year to Date                                  Year to Date                Market Share
                          2/ 18        2/19
                         -3/ 18       -3/19 % change                  ‘18 YTD          ‘19 YTD           % change            ‘18 YTD            ‘19 YTD change
Industry Total           33,184     30,020       9.5%                   51,609             47,646               7.7%         100.0%              100.0%            0.0%
Car                      7,550        5,850     22.5%                       11,675          9,137              21.7%             22.6%              19.2%          3.4%
Truck                   25,634       24,170       5.7%                  39,934             38,509               3.6%             77.4%              80.8%          3.4%
Japanese                  11,183     10,271      8.2%                    17,281            16,214               6.2%             33.4%              34.1%          0.7%
Honda                     3,129       3,104      0.8%                       4,754           4,770               0.3%              9.2%              10.0%          0.8%
Toyota                    3,539       2,939     17.0%                       5,572           4,842              13.1%             10.8%              10.2%          0.6%
Nissan                    1,440         1,165    19.1%                      2,344           1,945              17.0%              4.5%               4.1%          0.4%
Other                     3,075       3,063      0.4%                        4,611          4,657               1.0%              8.9%               9.8%          0.9%
Domestic                18,308       16,388     10.5%                   28,598             26,054               8.9%             55.3%              54.7%          0.6%
General Motors            8,125       7,100     12.6%                    12,910             11,483              11.1%            25.0%              24.1%          0.9%
Ford                     5,209        4,649     10.8%                     8,076             7,540               6.6%             15.6%              15.8%          0.2%
Chrysler                  4,974       4,639      6.7%                       7,612           7,031               7.6%             14.7%              14.8%          0.1%
European                   1,715       1,642      4.3%                      2,768           2,647               4.4%              5.4%               5.5%          0.1%
Volkswagen                  930          885     4.8%                       1,423           1,420              0.2%               2.8%               3.0%          0.2%
BMW                         279          277     0.7%                        502              444              11.6%              1.0%               0.9%          0.1%
Mercedes                     173          174    0.6%                         322            268               16.8%              0.6%               0.6%          0.0%
Alfa Romeo                    23           14   39.1%                          40              22              45.0%              0.1%              0.0%           0.1%
Other                        310         292     5.8%                         481             493               2.5%              0.9%               1.0%          0.1%
Korean                    1,978         1,719    13.1%                      2,962           2,731               7.8%              5.7%               5.7%          0.0%
Other                     1,978         1,719    13.1%                      2,962           2,731               7.8%              5.7%               5.7%          0.0%

     3 Month % Change –                                                                             YTD Registrations
     and view annual trend.                                                                         by Vehicle Type.
     Compares most recent 90 days vs.                                                                                   Toyota

     same 90-day period from last year.                                                                     Nissan

                                                                                                                     Honda
            0%                       0% 0%       0%
     0%                                                                                                     Other
                                                                                                                         Japanese
 - 1%                                                                                                                                                    General
                                                                                                                                                         Motors
 - 1%
                                                                                                                                         Ford
 - 2%

 - 2%                                                                                                                                    Chrysler
                                                          -2%                        -2%
 - 3%                                                                                                      Volkswagen
 - 3%
                  -3% -3% -3%                                   -3% -3%                                  Mercedes
 - 4%                                                                                                                                      Car       Truck
                                                                                                         BMW
 - 4%
                                                                              -4%
 - 5%                                                                                                Alfa Romeo
            Jan   Feb   Mar   Apr   May    Jun    Jul     Aug   Sep   Oct     Nov    Dec                 Other
            '18   '18   '18   '18   '18    '18    '18     '18   '18   '18     '18    '18                 European

                                                                                                               Korean
©2019 Reg-Trak, Inc. | (877) 335-2525 | scott@reg-trak.com
                                                                                                     0      2,000    4,000       6,000    8,000      10,000   12,000
                                                      March Trend Report from Scott Quimby
16        DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
p er ien c e
          Ex
            B s
           the l i  s
          Ju s t    D  o  n
of t h at
            e e l in  g .   a ted
                           f
   From something as simple as a pair of jeans to life - changing therapy, your vehicle
   donation is critical in funding the success of every youth we serve across the state.

                             To Donate Call

                   1-800-RAWHIDE
             or visit us online at rawhide.org/donate

                                                    www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT   17
From Around the State
                      Please send your news From Around the State to jfarmer@watda.org

KUNES COUNTRY family of sixteen dealerships in WI and IL                                        ALL WORLD FORD has relocated to their new 50,000 square
has added an RV dealership in Elkhorn, WI. Kunes purchased                                      foot dealership in Greenville. It features a seventeen-bay
DeHaan RV Center from David and Kim DeHaan who wanted                                           service department, a ten-bay body shop, detail center, 8,000
to retire and enjoy life.                                                                       square foot parts department and a ten-car indoor showroom.
                                                                                                Currently with 30 employees, when they are up and running at
CHILSON INC. recently open a fully renovated RV center in
                                                                                                capacity, they expect around 60 full time employees.
Lake Hallie. The Chilson family operates three auto dealerships
in Eau Claire, Cadott and Chippewa Falls.                                                       WISCONSIN KENWORTH—LA CROSSE, a CSM Group
                                                                                                dealership, is expanding to nearly double its current size.
ARLINGTON’S BELL FORD is expanding their service area
                                                                                                The expansion is expected to create about 25 new jobs. The
with up to five new stalls; the second expansion in five years,
                                                                                                dealership will have easy access to Interstate 90, with the latest
to meet increasing demands for service. The expansion will
                                                                                                technology and facility enhancements, and is expected to open
provide wider stalls to allow for repair of medium- and heavy-
                                                                                                the fall of 2019.
duty vehicles such as fire trucks, ambulances, flatbeds and
municipal utility vehicles.                                                                     DAHL AUTOMOTIVE has acquired Honda Motorwerks from
                                                                                                Chris Schneider and family, in downtown La Crosse and
BADGER TRUCK CENTER, a second-generation, family-
                                                                                                will operate as Dahl Honda. They will remain in the current
owned commercial truck dealer owned by John and Paul
                                                                                                location until they build a larger, state-of-the-art building
Schlagenhauf, is changing their name to more accurately
                                                                                                in Onalaska, sometime in the next few years. Honda is the
reflect the company’s diversified business; Badger Truck and
                                                                                                tenth franchise for Dahl, which has operations in La Crosse,
Automotive Group, Inc. New Glarus Motors will be renamed
                                                                                                Onalaska, West Salem and Winona including Ford, Lincoln,
Badger Chrysler Dodge Jeep Ram LLC and the Lake Mills
                                                                                                Subaru, Hyundai, Mazda, Toyota, Chevrolet, Buick and GMC
location will be Badger Chevrolet.
                                                                                                brands. l

                                                                                              With a strong commitment to serving more than 540
                                                                                             dealerships, we know first-hand that knowledge of the
                                                                                          industry can mean the difference between accelerating a
                                                                                           dealership’s profitability and maintaining the status quo.

                                                                                                       From streamlining operations and improving
                                                                                              productivity, to putting preventative fraud measures in
        Accelerate your results.                                                              place, our specialists utilize their understanding of the
                                                                                              dealership industry to help you innovate, compete and
                                                                                                               grow in an ever-changing marketplace.
        Mike Mader, Partner
        +1 (800) 866 2272
        dealercpas@bakertilly.com

        Connect with us: bakertilly.com/dealerships

        Baker Tilly Virchow Krause, LLP trading as Baker Tilly is a member of the global network of Baker Tilly International
        Ltd., the members of which are separate and independent legal entities. © 2019 Baker Tilly Virchow Krause, LLP.

18    DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
WISCO IS THERE FOR YOU
                 BY JOHN HACKMAN

                   WISCO               is owned by and
                                       operated       for
                   customers. WISCO’s members receive the
                                                             its
                                                                       WISCO’S mission is to save you money on the items you are going
                                                                       to purchase for your dealership. We are in a unique position in
                                                                       that our customers are also our owners and bosses. I can’t think
                   benefits of WISCO and its buying power. They        of another company where this is the case. You have of course
                   are who we answer to and are the reason we          heard the phrase “Customer is King.” Well with WISCO you
                   open our doors every morning. They receive          are not only our customer treated like a king, but the owner of
                   all the profits and proceeds from WISCO’s           our company. The staff’s only allegiance is to our membership.
                   operations. This year approximately half a          Everything we do is geared towards our membership. Who else
million dollars will go out to WISCO members with their year-          do you buy from that is only in business to add to your bottom
end rebate in direct proportion to how much they bought from           line? No one I am aware of.
WISCO. WISCO members can expect to see their rebate checks
                                                                       One of our biggest challenges is educating our members on the
in June. The great thing is the $500,000 is just the gravy. The
                                                                       many items WISCO offers. When you call in to our office our
true savings is what you save on the original invoice and then
                                                                       experienced staff tries to help you find the items you are in need
you get the rebate amount on top of that. The WISCO Board of
                                                                       of. WISCO, with a few exceptions, carries everything a dealership
Directors has also approved redeeming the equity from 2011
                                                                       uses except the vehicles. We have some customers who buy just
to our members. Dealerships who were members in 2011 will
                                                                       a busload of a certain line, and that is great. We appreciate it,
receive two checks in June. We can keep this great thing going
                                                                       but what about the rest of their needs? What about accessories,
for WISCO members, and we can grow, if you use us and we have
                                                                       supplies, equipment, batteries, parts, reconditioning, uniforms,
your loyalty.
                                                                       first aid and safety products, rest room supplies? The list goes
WISCO for 47 years has stated we are only in business to save          on. Look at the various products you use and think of WISCO.
you money on your purchases. Since we are a cooperative owned          You have to use us for us to help you and the more you use us
completely by its members we are here to serve you, not profit         the stronger we become for you! Let us help you improve your
from you. To further prove that any profits we do earn are paid        bottom line.
back to our members anyway. This is done in direct proportion
                                                                       For WISCO members our annual meeting and golf outing will be
to how much they bought from us. In 2018 the amount of
                                                                       held on Tuesday June 25th at the Lake Arrowhead Country Club.
rebates paid to our membership in our history hit $20,637,442.
                                                                       Information will be sent out as it gets closer but keep the date
As I stated before those millions of dollars are just the gravy. The
                                                                       open and plan to attend. l
main savings is on the invoice when you purchase from WISCO.

In 2018 the amount of rebates paid to our membership in our history hit $20,637,442. As I stated
before those millions of dollars are just the gravy. The main savings is on the invoice when you
purchase from WISCO.

WISCO’S mission is to save you money on the items you are going to purchase for your dealership.

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                                                                              www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT      19
IT’S NOT IF, BUT WHEN—
                   IS YOUR DEALERSHIP PREPARED FOR A CYBER ATTACK?

A    uto dealerships are not immune to cyber risk. Any
     organization can be hit by a cyber-attack at any time.
M3's Director of Cyber Practice provides an annual update
                                                                  What to Watch for in 2019:
                                                                  1. R
                                                                      ansomware continues to be the leading cause of data breaches
                                                                     in 2019. This year will see an estimated $11.5B in ransomware
to keep you informed about the ever-changing cyber
                                                                     costs alone. However, the average cost of each attack is projected
market. This update includes key cyber events of 2018 as
                                                                     to decrease as criminals target volume in lieu of larger dollar
well as insight on what to watch for in 2019. The numbers
                                                                     amounts. Regulators and data breach professionals continue
below are big, but even a small cyber-attack can take your
                                                                     to struggle with determining if information encrypted in a
dealership down. Your computers run so many functions
                                                                     ransomware attack constitutes an actual breach.
every day. Imagine if you couldn’t use your system because
a hacker is holding it ransom: no selling cars, no booking        2. C
                                                                      ryptojacking is emerging as one of the top cyber threats of
deals, no fixing vehicles, no scheduling for customers...            2019. Criminals aim to monetize data breaches by taking over
what would you do?                                                   computing power in order to mine valuable cryptocurrency like
                                                                     bitcoins. New IT detection tools will be necessary to monitor
Dealerships don’t have the expertise – or resources – to
                                                                     decreases in computing performance across multiple devices
react appropriately when a cyber event happens. Consider
                                                                     and platforms.
talking to M3 about how to insure for your cyber risks,
including: hiring the best professionals in the industry to get   3. M
                                                                      alware threats evolve as cyber criminals exploit vulnerabilities
you back up and running, covering related expenses, and              across various software platforms. As organizations diversify
reimbursing you for lost revenue.                                    the software they use to conduct business, their vulnerability
                                                                     to malware increases. Malware puts steadily swelling pressure
2019 CYBER LIABILITY LANDSCAPE                                       on the budgets and staffing of internal and external IT security
2018 picked up where 2017 left off in terms of data breaches.        teams.
Despite the number of reported data breaches decreasing           4. Increased regulatory scrutiny surrounding data breaches
(1,232 from 1,597), the number of overall records exposed             continues throughout 2019. The Office of Civil Rights
increased 133% in 2018.                                               (predominately under HIPAA Law) and the Federal Trade
                                                                      Commission are demonstrating federal authority in their
2018 Facts & Figures:                                                 respective divisions. Meanwhile, states are taking up the task
                                                                      of rewriting data breach laws to be more in line with the
                                                                      European Union General Data Protection Regulation (GDPR)
$3.86 million average cost of a data breach                           and 2020 California Consumer Privacy Act (CCPA) legislation.
                                                                      Better armed with authority granted by their state laws, state
                                                                      attorney generals will be diligent in investigations and in
Average time to identify a breach: 197      days                      exercising fines.
                                                                  5. T
                                                                      he cyber liability market is responding to discord on whether
                                                                     a breach should be covered as peril or through a standalone
                                                                     insurance policy. Modifications to policy forms are under
27% Average increase in cost of cyber crime in 2018                  ongoing consideration to tackle gray areas like terrorism and
                                                                     physical hardware loss.
                                                                  6. T
                                                                      he cyber liability market remains competitive with capacity
$4 billion current cost of the Equifax data breach                   increasing in excess of $600M. Renewal pricing is stable (between
                                                                     -5% and +3%) with an added underwriting emphasis on IT
                                                                     security controls and incident response. Low hazard industries
7 out of 10 organizations say their risk                            (i.e., construction, manufacturing, etc.) are experiencing a very
increased significantly in 2018                                      competitive market with below average pricing.
                                                                  7. Insurers and security professionals place ongoing emphasis
                                                                      on the need to create and maintain an IRP plan. An active
Three largest data breaches of 2018:                                  Incident Response Plan (IRP) can reduce cyber losses by up to
• Marriot International - $500M                                       20%, but 77% of organizations indicate that they do not have
• Exactis - $340M                                                     one in place. Timely incident response is critical in data breach
• Under Armour - $150M                                                remediation. l

20    DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
EARN UP TO 20%*
MORE MONEY
WITH A DEALER
OWNED WARRANTY
COMPANY FROM
ITS INVENTOR.

CHOOSE PROTECTIVE'S F&I SOLUTION FOR
MORE CONTROL, TRANSPARENCY AND WEALTH.
It doesn’t matter what dealer participation program you currently have.
When you choose the Protective DOWC™ program, they have the
potential to earn more money.

That’s because a Protective DOWC program is specifically structured to
generate the greatest amount of income for dealers. You get to design
F&I solutions that provide the most value to your customers, while we
handle the demands of daily administration.

            Visit protectivedowc.com

            Or call Protective’s Wisconsin representative,
            James Mercer at 866 477 1434 to learn more

* Projections based on consistent, eligible product sales over a ten year period compared against traditional reinsurance programs. Earnings vary based on company performance. Protective and its associated
  companies do not provide tax advice. Please consult your financial and tax advisor.
Holiday Automotive’s Safety Campaign
H    oliday Automotive of Fond du Lac has launched a multi-faceted
     awareness campaign promoting safe driving, especially aimed at teens.
The campaign highlights statistics from the National Highway Traffic Safety
Administration (NHTSA), and the National Foundation for Teen Safe Driving
(NFTSD). The data show that car crashes are the #1 cause of death among
teenagers. What may surprise some is the fact that teens crash most often
because they are inexperienced; not because they take more risks behind the
wheel. In the United States, the fatal crash rate per mile driven for those 16
to 19 years-old is nearly 3 times the rate for drivers age 20 and above. Risk is
highest at ages 16 and 17. Add in the risks associated with underage drinking,
speeding, lack of seat belt use and overcrowding in a vehicle and the likelihood
of an accident with tragic consequences escalates quickly.

“Our vehicles get us to life’s events,” added Gilbertson.
“We want all drivers and their passengers to enjoy
their travels and get to their destinations safely. It’s as
simple as that!”

22    DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
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