INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...

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INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
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INSIDE:                              April 15-18 2020
The world is coming
to AMPA … are you?

                         The cutting edge of auto tech
                          Taiwan exports keep steady
                           Leading exhibitor roundup
INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
2020
CONTENTS
           Service & Pre-registration...................................................................................................... 4
           Show Information ......................................................................................................................... 5
           AMPA industry overview ........................................................................................................ 6
           Auto Electronics industry overview ............................................................................... 8
           Motorcycle industry Overview: ........................................................................................ 10
           TaiNEX2: the new home for Autotronics & Motorcycle exhibitors.........12
           MDT’s real-time monitoring ................................................................................................ 13
           Phihong takes charge of charging stations ............................................................ 14
           D2 races to keep up with orders .................................................................................... 16
           Yean Horng’s motorcycle components ......................................................................17
           Eagle Eyes lighting technology ....................................................................................... 18
           Sirius Light Tech’s LED & HID products .................................................................... 19
           Masterhold banks on battery tech ............................................................................... 20
           Nan Hoang: brake pads & clutches............................................................................... 21
           CaraVision’s got ADAS in its sights ............................................................................. 22
           Norporvis turbochargers ..................................................................................................... 24
           More exhibitor profiles .......................................................................................................... 25
           New product highlights ........................................................................................................ 57
           TAITRA overseas offices ...................................................................................................... 58
           Floor plans...................................................................................................................................... 62
           Exhibitor lists ................................................................................................................................ 66
           Taipei Muslim restaurant guide ....................................................................................... 68

                     www.ampa-in-one.com.tw

   AMPA                               AUTOTRONICS                                                                MOTORCYCLE
INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
SHOW SERVICES AND
PRE-REGISTRATION
P R E – R EG I ST E R N OW TO GE T EASY
         ACC E SS TO T H E SH OW
      Plan ahead for your visit! Pre-register online and enjoy priority badge pick-up
                          when you arrive at the show counter.

              AMPA                          AUTOTRONICS                       MOTORCYCLE

          CLICK TO                           C L I C K TO                     C L I C K TO
          REGISTE R                          R EG I ST E R                    R EG I ST E R

                      EVENT HIGHLIGHTS
                                ■ Pre-show Press Conference
                                ■ Opening Ceremony
                                ■ 1-on-1 Procurement Meetings
                                ■ EV Technology and Trend Forum
                                ■ Intelligent Transportation
                                  International Forum
                                ■ Market Conference

               FREE HOTEL SHUTTLE SERVICE
                            For more information click here
FREE SHUTTLE BUS service for visitors and exhibitors to the major hotels in Taipei city. You’re welcome
  to take the free shuttle bus to save your time and enjoy more convenient travel during show dates.

            HALAL SERVICE
To provide a more comfortable experience during
   Taipei AMPA series show for Muslim visitors.
              ■  Muslim prayer rooms
    ■  Halal-certified restaurant map for Taipei
            (see page 68 or click here)
INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
SHOW INFORMATION

                              36th Edition                            15th Edition                         15th Edition
                      AMPA                               AUTOTRONICS                         MOTORCYCLE

                  Apr. 15-17 9 a.m. - 5 p.m.
SHOW DATES        Apr. 18    9 a.m. - 3 p.m.
& HOURS
                  •   Open to local and international industry insiders only, welcome to pre-register online for your visit.
                  •   Children under 12 are not allowed to enter the showground

                  NANGANG EXHIBITION CENTER, HALL 1 (No.1, Jingmao 2nd Rd., Nangang District, Taipei City, Taiwan)
VENUE
                  NANGANG EXHIBITION CENTER, HALL 2 (No.2, Jingmao 2nd Rd., Nangang District, Taipei City, Taiwan)

EXHIBITION
                  1,450 Exhibitors / 3,850 booths
SCALE

EXHIBITORS’       Taiwan, Hong Kong, Japan, Mainland China, Malaysia, Philippines, Slovenia, South Korea, Thailand,
ORIGIN            United Arab Emirates, United States

                  •   Parts & Components                  •    Automobile Electronic          •    Motorcycle & Heavy Duty
                  •   Automotive Lighting NEW                  Products                            Motorcycle
                  •   Customizing & Accessories           •    Automobile Electronic          •    Parts & Accessories
                  •   Diagnostics & Maintenance                Components & Parts             •    Motorcyclists’ Accesso-
                  •   Car care NEW                        •    International Exhibitors            ries
EXHIBITS          •   EV & Peripherals NEW                                                    •    Repair & Manufacturing
PROFILE           •   Intelligent Transportation                                                   Equipment
                      System & Solution NEW                                                   •    International Exhibitors
                  •   International Exhibitors                                                •    Cross-strait Motorcycle
                  •   Cross-strait Auto Parts Show                                                 Industry show

                                                          TAITRA (Taiwan External
                                                          Trade Development Coun-
                                                          cil)
                  TAITRA (Taiwan External Trade                                               TAITRA (Taiwan External
ORGANIZER(S)
                  Development Council)                                                        Trade Development Council)
                                                          TEEMA (Taiwan Electrical &
                                                          Electronic Manufacturers’
                                                          Association)

                  TTVMA (Taiwan Transportation
                                                          TTVMA (Taiwan
                  Vehicle Manufacturers
                                                          Transportation Vehicle
                  Association)
                                                          Manufacturers                       TTVMA (Taiwan
                                                          Association)                        Transportation
CO-ORGANIZER(S)   Taiwan Rubber & Elastomer
                                                                                              Vehicle Manufacturers
                  Industries Association
                                                          TARC (Taiwan                        Association)
                                                          Automotive Research
                  NAPAC (Nippon Auto Parts
                                                          Consortium)
                  Aftermarket Committee)
INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
6                                        SHOW PREVIEW AMPA OVERVIEW

               AMPA

DRIVING AMBITION
      Ta i wa n i s a lea ding suppli er to th e g l ob a l a u tom oti ve i n d u str y, s o i t ’s n o
    s u rpr i s e t hat Ta iwa n is a lso hom e to on e of th e wor l d ’s l e a d i n g a u tom o t i ve
                                            tra d e s h ows .

A
           nd with its extensive industrial
           base in computers and
           electronics, Taiwan is also
           perfectly positioned for the
coming transition to autonomous and
other “smart” vehicles.
   That makes the 2020 AMPA trade
show a must visit for anyone in these
industries. This year’s show, which
includes Motorcycle Taiwan and
Autotronics Taipei, will be April 15-
18 at the Nangang Exhibition Center
(TaiNEX) in Taipei.
   More      than      1,450   exhibitors,
occupying 3,850 booths, will be on
hand, and many will display products
related to the latest industry trend:
ACES, or “Autonomous, Connected,
Electric, and Services.”
   Organizers           expect      7,500
international buyers to attend from
more than 140 countries. C-level
executives and procurement decision-
makers accounted for more than 80
percent of all visitors at the 2019 show.
   The 2020 edition marks AMPA’s                          Walter Yeh, president and CEO of TAITRA, opens the 2019 AMPA show.
36th year. Motorcycle Taiwan and
Autotronics Taipei are both in their 15th     For the first time, AMPA 2020 will use     exhibitors as well as some AMPA
year.                                         the new Hall 2 at Nangang (TaiNEX2),       companies.
   With such a long history, AMPA has         a $243 million structure that opened in       Key exhibitors in Hall 2 include
been the place to witness all of the          2019 after a seven-year construction       Kingdom Communication, Boker, Phei
trends in the auto industry — and it’s        project.                                   Kuan, Mobiletron, Mitac, Yih Jing,
now at the heart of the industry’s next          With this spacious new building,        Phihong, and BMW Motorrad.
big transformation to autonomous,             Nangang becomes one of biggest                Exhibitors will also fill floors one and
connected, and electrically powered           convention and visitor centers in Asia.    four of Hall 1 (TaiNEX1), including
vehicles.                                        AMPA will occupy the ground floor        Fukuta, Nan Hoang, TW Racing Parts,
   For     more     insights   into   this    of Hall 2. It will be home to Motorcycle   Gordon Auto Body Parts, Sonar Auto
transformation, AMPA will sponsor             Taiwan      and      Autotronics  Taipei   Parts, Eagle Eyes, and Sican.
the EV Technology and Trends Forum
and the Intelligent Transportation
International Forum.                              Top 10 Auto Parts Export Markets — 2019 (through September)
   And, of course, there will be
                                                                                                                   Pct. Change
hundreds of more traditional suppliers          Ranking          Country         Sales (US$)     Market Share
                                                                                                                      (YoY)
representing such categories as engine
and maintenance parts; body parts;                  1         United States      $2.58 billion      48.30%            7.21%
steering, suspension and transmission
systems; safety and security; brakes;               2             Japan          $347 million        6.49%            5.66%
batteries; and more.
                                                    3        United Kingdom      $167 million        3.12%            3.68%
   Auto lighting suppliers — which
account for a significant percentage                4             China          $164 million        3.07%           -24.36%
of Taiwan auto exports —and suppliers
of car care products will be grouped in             5           Germany          $157 million        2.93%            -3.97%
their own “neighborhoods” so they are
convenient for visitors. The Automobile             6            Mexico          $152 million        2.83%            4.38%
Lighting area alone will showcase more
than 100 suppliers.                                 7            Canada          $140 million        2.62%            2.93%
   AMPA is also staging special zones
for Intelligent Transportation Systems              8          Netherlands       $133 million        2.48%            -8.63%
and Solutions and for Electric Vehicles
and Peripherals.                                    9             Italy          $108 million        2.01%           -13.63%

                                                   10           Australia        $106 million        1.98%            -9.18%
Hall-le-lujah. As the 3-in-1 AMPA show
grows, so does the convention center.                                                                        SOURCE: TTVMA
INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
SHOW PREVIEW AMPA OVERVIEW                                                               7

                                                                         SEE THE FUTURE AT THE
                                                                          TELEMATICS PAVILION
                                                                            A s tra n s p or tati on b e com e s
                                                                            s a fe r, s m a r te r a n d g re e n e r,
                                                                         te ch n ol og i e s a re u n d e rg oi n g a
                                                                         p a ra d i g m s h i ft for m ob i l i ty a n d
                                                                                    q u a l i ty of s e r vi ce.

   Of course, AMPA offers           global automotive market.
regular shuttle service from           2019 exports were up by 1
Nangang to the center of            percent through September
Taipei. The two halls also share    compared to the same period
a stop on the clean and efficient   of 2018, according to the                                  ADAS products from Maxwin

                                                                         M
Taipei metro system.                Taiwan Transportation Vehicle
                                                                                   any companies are investing in telematics,
                                    Manufacturers        Association
                                                                                   a field that encompasses disciplines from
Calling Asia. As the No. 2 auto     (TTVMA).      Taiwan     officials
                                                                                   communications to transportation and
and motorcycle P&A show             anticipated they would reach
                                                                                   safety.
in Asia, AMPA is a logical          $6.8 billion for the entire year,
                                                                            The Taiwan Telematics Industry Association
destination for visitors from the   a modest increase over 2018.
                                                                         (TTIA), established in 2010, is sponsoring the
Japanese auto market as well           The United States remains
                                                                         Taiwan Telematics Industry Pavilion at AMPA 2020.
as those in the ASEAN region.       Taiwan’s biggest export market
                                                                            The pavilion, in Hall 2 (Q0516), will feature 9
   Japan, which is the second       by far, accounting for nearly half
                                                                         exhibitors (and counting) on the leading edge
biggest       export       market   of all auto exports. Fortunately
                                                                         of this important field. TTIA is the country’s
for Taiwan auto parts and           for Taiwan, 2019 was a good
                                                                         leading organization for promoting Taiwan’s
accessories, has historically       year for U.S. exports; they were
                                                                         telematics industry, and encouraging international
close ties to the Taiwanese         up by more than 7 percent
                                                                         cooperation to share resources and experiences.
industry. They will appreciate      through September to $2.58
                                                                            Here are some of the exhibitors that AMPA
AMPA’s         Japanese-friendly    billion.
                                                                         visitors can see at the Taiwan Telematics Industry
showground.                            (From the U.S. perspective,
                                                                         Pavilion:
   AMPA also offers halal food      Taiwan is the 9th most
services for its Muslim visitors.   significant source of auto parts
                                                                         • Askey (profile on page 47), a subsidiary of Taiwan
   As Taiwan suppliers cultivate    imports.)
                                                                         computer giant Asus, that makes a sophisticated
closer ties with their Asian           Japan is a distant No. 2,
                                                                         dashboard camera that incorporates several ADAS
neighbors, AMPA welcomes            accounting for a 6.5 percent
                                                                         functions;
the return of the Malaysian         share, but exports to Japan
national pavilion after a four-     also saw a healthy increase in
                                                                         • Maxwin (profile on page 45), the leading
year absence.                       2019.
                                                                         Advanced Public Transportation Service (APTS)
   The Korean pavilion also
                                                                         provider in Taiwan. Among its products are its
expands as more Korean              Learn more. Visitor registration
                                                                         e-bus stop system featuring interactive signs that
exhibitors join the show.           is open, so to register or find
                                                                         let riders see real- time bus schedules, and obtain
                                    out more details about the
                                                                         information via an LCD screen and touch panel;
Holding steady. Taiwan’s auto       show, be sure to visit the AMPA
exports have managed to hold        3-in-1 website: www.ampa-in-
                                                                         • Keysight Technologies (profiled    on page 44),
their own despite a softening       one.com.tw
                                                                         which makes testing equipment to     help suppliers
                                                                         develop V2X systems, as well as      cybersecurity
                                                                         programs to help automakers          protect their
                                                                         connected systems from hackers;

                                                                         • Baoruh (profiled on page 48), which helps buses
                                                                         run on time and makes it easy for passengers to
                                                                         pay with smart cards, cash and e-money. It also
                                                                         makes products that help fleet managers keep
                                                                         track of their vehicles; and

                                                                         • TMS Technologies (profiled on page 26), which
                                                                         developed a “virtual testing ground” called CAVsim
                                                                         Lab that lets autonomous vehicle developers
                                                                         log millions of test miles in a detailed simulated
                                                                         environment before trying them out in the real
                                                                         world.
INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
8                          SHOW PREVIEW AUTO ELECTRONICS OVERVIEW

                                             The WinBus, a Level 4 autonomous minibus that was entirely made in Taiwan, was
                                                            recently unveiled by the Automotive Research and Testing Center.

             AUTOTRONICS

     COMING AT T RACT IONS
       P ro g re ss towa rds est a bl i shing a n I n te r n e t of Ve h i cl e s , a l on g wi th g re ate r
    i n te re st i n a utonomo us self-dr i vi n g ca r s , h a s s e e n i n te re st i n th e te ch n o l o g y
                              necessa r y to a ch i eve b oth ex p l od e.

T
        he    automotive      electronics   necessary technology to implement          and cloud computing solutions, a range
        market is growing by more           the transition to these new, smarter       of new product categories including
        than 6 percent per year.            vehicles. And that should play to          sensors, batteries, chargers, trackers,
        Taiwan’s Industrial Technology      Taiwan’s strengths.                        and smart ID unlocking systems have
Research Institute (ITRI) forecasts            James Hsiao, a senior researcher at     also sprung up to service the latest
its global production value will reach      ITRI, believes sensor fusion, radar,       vehicle designs.
$451 billion by 2023. That number           and lidar for ACES (autonomous,               Taiwan has long been at the forefront
is even more impressive given the           connected, electrification, shared and     of this. Taiwan’s External Trade
difficult conditions currently facing the   service) will be the major trends in the   Development Council (TAITRA) — the
worldwide automotive industry.              autotronics industry over the next few     organizer of AMPA — was founded in
   A share of this emerging market will     years.                                     1970 to promote the country’s foreign
belong to those able to develop the            In addition to anti-collision systems   trade and competitiveness in world
INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
SHOW PREVIEW AUTO ELECTRONICS OVERVIEW                                                                9

markets.                                      is the Askey Corporation, a subsidiary        players and markets fast emerging.
    It’s swung forcefully behind the          of Asus Computers, that specializes              For the first time, Malaysia will have
electric car industry, while government       in creating electronic and network            a national pavilion at the show,
initiatives, such as a low-carbon             communications products and tools.            while Korea expands its pavilion to
policy, have driven electric car uptake                                                     accommodate even more exhibitors.
by providing infrastructure such as           Looking closer to home. WinBus                Further afield, India, Mexico and Turkey
charging points. The result is a nation       aside, however, Taiwan still produces         are also seen as regions where new
that is supportive and knowledgeable          few complete vehicles, instead offering       opportunities might be found.
about the future of personal transport.       its expertise to brands around the
    Taiwan officials have also made it        world. But that comes with risks.                It’s not just new types of vehicles
easier for companies to develop and              The initial Tesla Roadster, for            that are creating the need for new
test autonomous vehicles, further             example, sourced around a third of its        products, but also new ways of using
promoting innovation.                         parts and components from Taiwanese           them. Fleet operators, rental groups,
    This attitude is typified by the          suppliers. However, U.S. government           and car-share schemes all need ways
government-funded            Automotive       incentives convinced Tesla to bring           of tracking their vehicles.
Research and Testing Center (ARTC)            much of this production back to the              Auto electronics are not just
in Changhua County. Here, carmakers           United States to qualify for $465 million     confined to vehicles either. A host
can test their wares on one of 12 test        in government subsidies, cutting the          of infrastructure now requires smart
tracks.                                       number of Taiwanese firms involved            solutions, with enforcement and
    This summer, the center witnessed         with the brand.                               oversight being physically built into
the launch of the WinBus, Taiwan’s               A decade later, despite these              many new road projects.
first homegrown self-driving electric         protectionist policies, companies like           Of course, all these new products
vehicle. The WinBus achieved Level 4          AMPA exhibitors KS Terminals and              will need testing, another area in which
autonomy under the SAE scale — one            Fukuta continue to supply Tesla. Still,       Taiwan has extensive multi-industry
level short of complete autonomy. Its         the way in which the world’s most             experience.
creation involved the integration of          famous electric car maker was forced             Exhibiting    at   AMPA     will   be
more than 20 suppliers in the local           to relocate much of its production has        companies including Vibration Source,
supply chain.                                 informed Taiwan’s current policy.             home to the country’s largest vibration
                                                 To lessen its reliance on the volatile     testing machine, along with others that
Playing to Taiwan’s strengths. It’s now       American market, Taiwan is now                ensure the country’s products meet
clear that the cars of the future will        looking for opportunities elsewhere.          the highest international standards.
be electric. Globally, electric vehicle          At a recent TAITRA seminar, Hsiao             But what will the distant future look
sales grew 18 percent in 2018, and            said several Southeast Asian nations          like? Hsaio can see a world in which
thanks partly to incentives offered by        are promising, such as Thailand, which        networks of autonomous electric
governments around the world, sales           is the region’s biggest car assembler;        vehicles are available for shared
are expected to have increased by             Indonesia, with its largest car market;       service. Tech companies could also
another 33 percent by the end of 2019.        Malaysia, which has a national car            become the next generation of car
   Because Taiwan is known more for           project; and Vietnam, which is                makers, operating robotic taxis around
its electronics capabilities than for         the biggest importer of parts and             the clock without the need for human
mechanical transmissions, the shift           accessories.                                  drivers.
from internal combustion engines                 Hsiao believes Taiwan’s restricted            Who knows whether this vision will
represents     a    huge     opportunity      domestic market, along with the low           turn out to be accurate? Still, with
for Taiwan industry. Electric cars            added value of spare parts and high           thousands of experts and innovative
increasingly     require     components       trade tariffs, are all threats to the         products united in one place, attending
suited to the country’s manufacturing         industry. The solution is to diversify into   AMPA means you’re in the best place
capabilities.                                 these less explored regions — a subject       to get a glimpse of what is fast coming
   In the key area of lithium-ion fuel cell   he’ll address in a talk at AMPA. It’s a       over the horizon. ■ Joe Delves
production, for example, Taiwan is            process already underway, with new
already firmly established. At AMPA,
you’ll find battery makers like Cub
Elecparts and Mobiletron Electronics
alongside motor and charging station
developers Cheng Chang Machine
Electronic and Phihong.
   Huge crossovers in expertise are
also arising, and Hsiao believes it’ll be
innovation in the creation of power
devices for motor controllers, 5G
communication, and telematics control
units that will further push forward
electric and autonomous vehicle
design.
   These are areas in which Taiwan is
well placed to make an impact. As a
semiconductor powerhouse, Taiwan is
already a major player in computing
and consumer electronics; now, many
of these manufacturers are eyeing
the smart car market as a new growth
opportunity.
   To underscore this point, show
exhibitors include Elitegroup Computer
Systems, the world’s fifth largest
manufacturer of motherboards for                                            Connected, digital components will drive a new phase
personal computers. Also exhibiting                                                               of growth in the auto industry.
INSIDE: The world is coming to AMPA are you? April 15-18 2020 - The cutting edge of auto tech Taiwan exports keep steady Leading exhibitor ...
1 0                       SHOW PREVIEW MOTORCYCLE TAIWAN OVERVIEW

      The future may be electric, but Motorcycle Taiwan visitors will still pay a lot of attention to high-performance bikes, like
                                                                            these BMW motorcycles on display at the 2019 show.

            MOTORCYCLE

             REVVING UP FOR
           AN ELECTRIC FUTURE
  M o to rcyc l e Ta i wa n i s a great pl a ce to s e e h ow th e cou n tr y ’s h u g e re s e a rc h
                 a nd design c a pa bil i t y i s cu r re n tl y focu s i n g i ts e ffor ts .

Y
         ou’ll find the motorcycle          100,000 of its electric scooters in 2019    powerhouse. It produces more than
         exhibitors in a new location       alone and building an infrastructure        570,000 vehicles a year and is one
         this year — the first floor of      to match. In Taipei, the company says,      of the world’s top five motorcycle
         the new Hall 2 at the Nangang      users of its brightly colored e-scooters    manufacturers.
Exhibition    Center.      The  spacious    are never more than 1.3 km away from
Hall 2, which opened in 2019, is just       a GoStation battery exchange station,       Just around the corner. Could
across the street from Hall 1 and           where they can swap out a depleted          Gogoro’s    success    be    replicated
can be conveniently accessed by an          battery for a fresh one in second.          elsewhere? Possibly, Yu said.
underground passageway.                        “Gogoro         has       successfully      “The U.S. and the EU are the two
   Electric two-wheelers are one of the     established its name as a new energy        most active areas in promoting the
vehicle categories primed for big           vehicle,” said Winner Yu, chaiman           green energy industry. At the same
growth in the coming years, as              of the car electronics committee            time, appropriate laws and regulations
governments incentivize people to           of Taiwan Electrical and Electronic         allow the auto and motorcycle
move away from fossil fuels and as          Manufacturers’ Association (TEEMA).         manufacturers to follow,” Yu said. “In
congested urban areas become even              Rival manufacturer Kymco, a $1           the next generation of the automobile
less car-friendly.                          billion company based in Taichung,          and motorcycle industry, Taiwan has
   Taiwan, which has long had the           recently unveiled an expansive line of      gradually taken a new shape. With the
highest density of scooter owners           e-scooters and said it aims to sell more    government’s support, it will become
found anywhere in the world, is a           than half a million electric vehicles       the    country’s   next    competitive
leader in the development of electric       worldwide in the next three years.          strength”.
scooters.                                      Unlike Gogoro, a young company              He noted that Taiwan has always
    Gogoro is the poster child for this     that is in the early stages of expanding    been at a disadvantage when it comes
development,       selling   more   than    beyond Taiwan, Kymco is a global            to producing complete cars, but the
SHOW PREVIEW MOTORCYCLE TAIWAN OVERVIEW                                                             1 1

                                                                                          Even in scooter-happy Taiwan,
                                                                                       e-scooters remain a minority of the
                                                                                       market, but sales have grown quickly.
                                                                                          According to an estimate earlier this
                                                                                       year by the Taiwan EPA, e-scooter
                                                                                       sales leaped from 45,510 in 2017 to
                                                                                       86,002 in 2018 and were expected to
                                                                                       surpass 111,000 in 2019 — a jump of
                                                                                       more than 140 percent in two years.
                                                                                          Still, Taiwan’s government remains
                                                                                       committed to its goal, announced
                                                                                       in 2018, of banning the sale of gas-
                                                                                       powered motorcycles by 2035 and of
                                                                                       combustion-powered cars by 2040.

                                                                                       Curves ahead. For all of the talk of
                                                                                       electrification,    the    market     for
                                                                                       conventionally powered scooters and
                                                                                       motorcycles remains significant.
                                                                                          Given the difficulty in providing the
                                                                                       necessary infrastructure to make
                                                                                       the switch to electric, along with the
                                                                                       limited range of the products, this is
                                                                                       unlikely to change soon.
electric vehicle market could give the     Protection Agency has proposed                 Aside from tech-minded Taiwan,
country new opportunities.                 cutting the national subsidy by about       scooter use also remains highest in
   “With knowledge of three key            $100 starting in 2020, and cutting          less developed countries. This puts
strands of electric vehicle design —       it again in 2021. Local governments         suppliers in a solid position. Those
battery, motor, and electronic control     are also considering cutting their          whose wares will transfer seamlessly
modules — a future of complete             subsidies.                                  to electric two-wheelers, such as
vehicle development is just around the        That worries advocates such as           makers of fairings, mirrors, lighting, or
corner,” he said.                          Jiann-Chyuan Wang, chairman of the          suspension products, will have a head
   That future could well start with       Smart Mobility Association Taiwan.          start.
two-wheelers. Gogoro has licensed          “We fear the new policy will bring a           With     some      tweaks    to   the
its battery swapping technology to         negative impact and jeopardize the          requirements of lighter lithium-ion
Yamaha and other internationally           development of Taiwan’s electric            powered bikes, they’ll be ready for
recognized brands.                         scooter industry,” Wang told the            the electric age. For those producing
   The vast majority of new electric       Taipei Times newspaper. “Taiwan’s           parts specific to internal combustion-
scooter sales continue to be in Asia.      electric scooter industry is still in its   powered motorbikes and scooters,
Europe buys only about 16 percent          infancy stage and is reliant on the         things are a little more precarious.
of the world’s e-scooters, and the         government’s subsidy policy to grow.”          Suppliers geared towards motor
Americas a tiny 3 percent. But some           According to MotorCycles Data, a         and drivetrain component production
far-seeing global brands understand        marketing intelligence firm that tracks     will need to look to the future, just
that the future will be electric.          the global motorcycle market, Taiwan        as many did when the production of
   German firm BMW, which will again       consumers rushed to buy e-scooters          two-stroke engines became obsolete.
be exhibiting at Motorcycle Taiwan, is     before the end of 2019 so they could        Luckily, there’s still plenty of time to
one brand that is exploring the electric   take advantage of the subsidies before      get ready for what now seems the
two-wheeler market. It launched its C      they are reduced.                           inevitable switch to electric power.
Evolution e-scooter in 2014, and more                                                  ■ Joe Delves
recently unveiled its beefier Vision DC
Roadster concept.
   The company has faced challenges
as it attempts to transfer the classic
BMW Motorrad riding experience to an
all-electric design, such as providing
adequate range. But because the
bike uses a slimmer electric motor
and doesn’t need gear and clutch
mechanisms, BMW has been able to
overhaul the bike’s profile and give
it a much more streamlined look. Its
lower weight and extreme torque at
low speeds make it a machine with
excellent acceleration and handling.

Subtracting subsidies. Underlying
Taiwan’s success with e-scooters are
subsidies from national and local
governments that can save buyers as
much as $1,000 on the purchase of a
new e-scooter.
   But the Taiwan Environmental
1 2                                           SHOW PREVIEW TAINEX2

                                            HALL 2
  Motorcycle and Autotronics exhibitors will use the first floor of the new Nangang Exhibition Center Hall 2 (TaiNEX 2), which
     is just across the street from the original Nangang building. A convenient pedestrian underpass links the two buildings.

        MOTORCY LE , AU TOTR O NICS
      E X H IB I TORS GE T A NE W H O M E
        AM PA 2 02 0 w i l l i ncor porate t h e n ew N a n g a n g E x h i b i ti on Ce n te r H a l l 2
      ( Ta i N E X 2 ) fo r t he fi r st t i me. To a cce ss th e n ew h a l l , AMPA vi s i tor s s i m p l y
         need to wa lk a c ro ss t he pede str i a n u n d e r p a ss th at l i n k s H a l l s 1 a n d 2 .

H
         all 2 will be home to Motorcycle   is more than 5,000 booths and 38              exhibition spaces of 12 meters (39 feet)
         Taiwan and Autotronics Taipei      meeting rooms. Hall 2 offers a total          on the first floor and 9 meters on the
         exhibitors, along with a few       of 156,700 square meters (1.69 million        4th floor.
         AMPA exhibitors.                   square feet) of floor space and can           A multi-function conference all on the
AMPA 2020 show will also use floors 1       accommodate up to 32,000 visitors.            7th floor can be converted into 14
and 4 in Hall 1, its traditional home.      Like Hall 1, Hall 2 is served by the Taipei   meeting rooms, and has space for
The new building, which cost $243           Nangang Exhibition Center metro               3,600 people.
million and was under construction for      station. The station is served by two         The top floor features a 6,100-square-
nearly seven years, greatly expands the     metro lines, so visitors can travel from      meter “sky garden.”
capabilities of the Nangang Exhibition      most major hotels in Taipei to the show.      Free WiFi will be available throughout
Center and makes it one of Asia’s major     Hall 2 is the first exhibition center to be   Hall 2, and the complex includes 1,296
convention and exhibition centers. It       awarded the “Green Building Label —           indoor parking spaces managed by a
opened in 2019.                             Golden Level” in Taiwan.                      “smart” parking system. ■
Combined with the spaces in Hall 1, the     Along with room for 2,360 new booths,
total capacity of the Nangang complex       Hall 2 boasts high ceilings in its
1 3                                SHOW PREVIEW EXHIBITOR PROFILES                                                             1 3

         AUTOTRONICS        B O O TH: HA LL 2 P0504

                                                                        MiTAC                                       Steve Chang

      N O T IME TO WAI T
     W hen i t comes to mo ni tor i ng a ve h i cl e ’s s u r rou n d i n g s to ke e p a d r ive r
  s afe, o r updat ing l oc at i on i nfo r m ati on to ke e p th e d r i ve r on tra ck , n e t wo r k
                                    respo n s i ve n e ss i s key.

“I
         t’s all about network latency.    the data feeds a navigation system,          bandwidth, Chang said MDT remains
         That’s the crucial issue for      infotainment      screen,    or     other    focused on its business model, not just
         safety,” said Steve Chang,        applications.                                technological sophistication.
         president of MiTac Digital           Its cameras and monitors keep an             “You must define your business
Technology Corporation, or MDT. Real       eye on the driver’s environment, in and      model. Finding the sweet spot of a
time data reliability depends on low       out of the vehicle. They’re made for         balance between technology and your
latency or, in practical terms, zero lag   personal vehicles as well as commercial      business model is key,” Chang said.
between the time that data packets are     fleets and other industrial uses.               MDT has factories in Shanghai and
sent and when they are received.              Fleet management services includes        Kushan, China, and also produces
   MDT is a subsidiary of the MiTac-       web and app-based route planning,            equipment in Taiwan and in the United
Synnex Group, a company with $38           creation, monitoring and management.         States. However, Chang said the U.S.-
billion in annual sales that provides      Car connectivity services includes           China trade war has not affected the
integrated      system    and    mobile    cloud video storage and anti-theft           company’s manufacturing plans.
solutions. The subsidiary owns the         provisions, remote monitoring and               “We have no plans to scale back
Magellan, Mio, and Navman brands           driver behavior analysis supported by        production in our China plants,” Chang
and employs some 2,800 in Europe,          MDT’s hardware integrations.                 said. “We’ll be increasing our activity
Australia, China, Taiwan, and other           MDT products use 4G networks for          there, with the Hsinchu facility also
locations.                                 cloud connectivity. While the mobile         taking on a little more than in the past.”
   MDT makes mobile connected              industry is in the early stages of rolling   ■ Glenn Reeves
cameras and monitors that send and         out much faster 5G networks, which
receive data in real time, whether         promise a massive increase in available
1 4                                SHOW PREVIEW EXHIBITOR PROFILES

            AMPA   B O O TH: H A L L 2 Q 0 2 1 7 a

               PHIHONG    Phihong’s Bibiana Tsai demonstrates its best-selling 32A EV charger for home and commercial use.

  PHIH O N G TA KES CHAR GE
  OF C H A R GING STATIO N S
         M o re el e c t r ic vehic les on t he roa d s m e a n s th e n e e d for m ore ch a rg i n g
      st at i o ns . M any o f t ho se c ha rgin g u n i ts wi l l com e from P h i h on g Te ch n o l o g y
                                              Co. of Ta oy u a n .

P
        hihong makes charging units        said Jay Yang, deputy director of         rapid charging ability of their bigger
        that range from the compact,       electric vehicles at Phihong. “Fast       siblings, they are functional and
        wall-mounted 32A to a heavy-       charging can be damaging to many          convenient. Plug your electric car into
        duty, rapid-charging 360 kW        types of batteries which may void         one at the end of the workday, and it
unit, which looks much the ubiquitous      warranty provisions. So on the larger     will be fully charged by the time you
fuel dispensers you find at gas stations   units we offer a range of settings from   leave for work the next morning.
around the world.                          30kW through to 360kW.”
   Phihong offers a range of AC and            Phihong’s top-selling charging unit   Global powerhouse. Phihong was
DC chargers, with AC outputs ranging       is currently the AH Series 32A 7kW wall   founded in 1972 as a manufacturer of
from 7 to 44 kW and DC chargers            model, for residential and commercial     power supplies. In 2014, it launched its
offering 30 to 450 kW. The higher the      use. It’s about to launch an even more    first EV chargers. After finding success
kW capability, the quicker the charge      compact, user-friendly version in its     in China’s huge EV market, Phihong
— which is often, but not always, a        AW series. “The next top-selling model    expanded to Taiwan, Europe and the
good thing.                                will be this one,” Yang said.             United States, which remain its key
   “Faster is not necessarily better,”         While these small units lack the      markets.
SHOW PREVIEW EXHIBITOR PROFILES                                                        1 5

   Headquartered in Taoyuan Phihong        ‘EV products are our future.’ ”         is a participant in the ISO 15118
has offices in Tainan, the U.S., the          Phihong employs 84 firmware,         communication standard for charging
Netherlands,       and   Tokyo.    Most    software, thermal and mechanical        electric vehicles, standard, led by
production is spread among five            engineers in its R&D department.        CharIN, that enables bi-directional
factories in Dongguan, China, that            One company strategy is to be        communications between the vehicle
employ more than 6,200.                    flexible on minimum order quantities,   and charger. That allows charging
   While it mostly serves as an OEM/       Yang said. “We accept very small        stations to become part of remote
ODM supplier to other brands, Phihong      MOQ. What usually happens is that       management and support systems and
also sells products under its own name.    customers scale their orders to the     lets customers pay electronically for a
   Because      of   the   uncertainties   thousands of units quite quickly.”      charge.
triggered by the U.S.-China trade                                                      The charging units connect to the
war, Phihong is building a factory         Good communication skills. Phihong      backend through a Local Area
in Haiphong, Vietnam, and is also          is a member of many EV industry         Network, WiFi, or 4G network.
preparing to open a sales office near      associations    including CHaDeMO,          “In relation to data privacy concerns,
Mumbai. “We are moving to get the          an e-mobility collaboration platform    it’s important to note that Phihong
Vietnam facility up and running as         which oversees a DC charging            has no access or interaction with the
soon as possible,” Yang said.              protocol, and CharIN, which develops    operation system customer data,”
   Phihong’s Tainan office has a well-     and maintains the global Combined       Yang said. “The operation system is
equipped in-house testing laboratory       Charging System (CCS) standard for      operated and controlled exclusively by
that helps the company save time           charging battery powered electric       the EV charging vendor.”
certifying its products.                   vehicles. Another association, the          He noted that the ability to do
   “We test the products, then modify      Open Charge Alliance, supports          sophisticated data collection and
them prior to sending them on to the       the global development, adoption,       analysis is important for many EV
official organizations which grant         and compliance of communication         companies. “Big Data is the future of
the certifications,” the company’s         protocols and other standards for EV    EV systems,” Yang said. ■ Glenn Reeves
Bibiana Tsai said. “We have invested a     charging infrastructure.
significant amount in eight specialized       The reference to “communications
machines. But, as our chairman says,       protocols” is important; Phihong
1 6                                SHOW PREVIEW EXHIBITOR PROFILES

           AMPA     BO O TH: H A L L 1 J 0 6 0 8

                                           D2 360                                               Factory manager Zhou Feng-shi

            RAC I N G TO KEEP UP
              W I T H ORD ERS
      M a ny o f t h e pro duc t s sol d und e r th e D 2 R a ci n g b ra n d a re ra ce - a p p rove d .

T
        hat’s    because     D2,     the   lighter than cast wheels, improving           fifty percent of our market is North
        aftermarket brand of TW            both braking and traction.                    America,” the company’s Jessica Chen
        Racing Parts, Inc., invests 30-       TW Racing Parts also offers                said. Europe accounts for another 40
        40 percent of revenues into        customizable forged wheels. At AMPA,          percent, with Germany and the U.K. the
R&D, of which its D2 racing team plays     the firm plans to display a new sport         biggest markets there. “Japan, along
a prominent role. If a product passes      hollow caliper that is now under              with the domestic Taiwan market, is
muster on the track, it is qualified for   development.                                  also significant,” she added.
sale on the global market.                    Another new innovation is an                   The company’s order book is so
   TW Racing Parts’ main product           electronically operated shock. Using          solid that the factory operates 24
categories are coilover suspension         a handset supplied with the system,           hours a day in three shifts. With 60
systems, brake systems, air suspension     owners can independently raise and            CNC machines, it handles 90 percent
kits, and forged wheels for all market     lower the shocks on each wheel to             of processing in-house. “Only a limited
segments from low to high. All its         raise or lower the car.                       number of specialized processes are
products are made in Taiwan, and the          “This has no practical function —          outsourced,” Chen said.
company’s Taichung headquarters            you cannot drive with the car lowered,”           The company stores $5 million of
employs 200 workers.                       factory manager Zhou Feng-shi said.           stock parts on-site so it can respond
   One recent innovation is a carbon       “But drivers still find this useful, mainly   quickly to orders. Parts can be
forged wheelset for high-performance       for show-off purposes.”                       assembled into customized finished
cars. The rims combine carbon                 Most of TW Racing Parts’ products          products and shipped to customers
fiber with 6061 aluminum alloy for a       are destined for the North American           within three days of ordering.
wheelset that is some 40 to 50 percent     and European aftermarkets. “Forty to          ■ Glenn Reeves
SHOW PREVIEW EXHIBITOR PROFILES                                                       1 7

          MOTORCYCLE       B O O TH: HA L L 2 Q0920

          FEVER 75                                                                                          Fever 75 Grips

                            T H E Y’ V E GOT
                             T H E F EV ER
   S i b l i ngs Le o a nd Ti ng Ya ng, w h o re ce n tl y took ove r m a n a g e m e n t of Ye a n
 H o r n g E n ter p r ise Co. fro m t heir p a re n ts , h ave a feve r for m a k i n g m oto rcyc l e
                                           com p on e n ts .
   In 2018, Leo and Ting created the      forks, handlebars, headlights, risers,       Because Yean Horng specializes in
Fever75 aftermarket brand as a            grips, steering dampers, gear shift       CNC     machining,   the   company
complement      to    the    motorcycle   linkages, mirrors, forward controls and   is   also    looking    to   supply
components       that     Yean   Horng    triple trees.                             industries outside of motorcycles.
produces, mainly for Harley Davidson.        The company ships 70 percent of its    ■ Glenn Reeves
   The Fever75 name references 1975,      production to the United States, while
the year their parents founded            another 10 percent is sold on the
Yean Horng. The aftermarket brand         local Taiwan market. The remainder is
currently accounts for between 10 and     earmarked for Southeast Asia, which is
15 percent of sales, but the owners are   growing in importance.
working to boost that as quickly as          “This market is looking very
possible.                                 promising for us,” Ting Yang said.
     “The goal is to increase Fever75     “We recently participated in two trade
branded products to at least 50           shows, one in Thailand and one in
percent of total sales,” Leo Yang said.   Vietnam, and are looking to increase
   Yean Horng’s Tainan factory houses     sales in the region.”
a dozen CNC machines, and most of the        Ting and Leo Yang are increasingly
company’s 20 employees are involved       focused on moving away from OEM/
in some facet of CNC processing.          ODM production and into higher value,
The company produces motorcycle           high-end aftermarket products, even if      Siblings Ting (left) and Leo Yang own
components including front ends and       it means smaller orders.                           the Fever75 component brand.
1 8                                   SHOW PREVIEW EXHIBITOR PROFILES

           AMPA       B O O TH: H A L L 1 K 0 6 1 6

              EAGLE EYES                                                                                                 Jamie Lin

      KEEP IN G AN EAGL E EYE
        O N AU TO INS UR ER S
                                     Tha nk good n e ss for a u to i n s u ra n ce.

F
        or Eagle Eyes Traffic Industrial       projectors where the car computer             Because it is so dependent on the
        Co.     of     Tainan,    insurance    controls the high/low beam output,”        U.S. market, Lin said the U.S.-China
        companies         are    important     he said.                                   trade dispute has benefitted Eagle
        customers of its replacement               Lin added, “We recently piloted a      Eyes.
auto and truck lights.                         few products with the small projectors        “We’ve received a lot of orders from
   “In the past, insurance companies           which sold well in the Middle East         companies that are switching back to
never bought aftermarket parts. But            and the USA, so we’ll concentrate on       Taiwan. However, there are still quite a
the situation has changed,” said Jamie         these.”                                    few items where the price gap is still
Lin, deputy manager of the Eagle                   One new product that Eagle Eyes        too great, so those orders remain with
Eyes sales department. “They are the           will display at AMPA is the FR632-         China-based companies,” Lin said. “We
main buyers of aftermarket parts from          2V Super Heavy Duty headlight unit,        have a factory in China, but it’s only
Taiwan, since these are more profitable        designed for U.S. pickup trucks.           for supplying the Chinese domestic
for them.”                                         The headlight combines the latest      market. All exports are only from
   With 500 employees, Eagle Eyes              LED technology with a square-shaped        Taiwan.”
manufactures headlights, fog lights,           fisheye lens to spread the beam.              Eagle Eyes recently bought a $1
signal lights, rear lights, and brake lights   Additional inner lights assist the turn    million German testing machine that
for cars and trucks. It sells its lights       signal.                                    enables it to test products in the factory
across two product lines: replacement              “The new design has a big ‘U-Ring’     instead of sending them elsewhere. Lin
parts — the ones favored by insurance          shape. Other designs have this kind of     said Eagle Eyes is looking to “be the
companies — and performance parts              light bar on the outside. We’ve placed     business partner of global car brands.”
for the aftermarket.                           it on the inside,” Lin said.                  The company was founded in 1978
   “Every year we develop around 200               Engineers focused on minimizing        with 12 employees. It initially served
new items,” Lin said. “We spend $7             wasted space and reducing weight with      the Japanese market, but expanded
million alone on creating new molds.           the spatial arrangement of elements.       to the United States after receiving its
R&D is central to what we do.”                 “Our R&D is very focused on reducing       first SAE certification in 1993.
   The company is moving into the              the weight of products,” Lin said.            In 2000, a fire destroyed the factory,
market for heavy-duty trucks. It’s                 Eagle Eyes exports 95 percent of its   including 70 percent of the equipment.
also boosting its lineup of LED lights,        products to more than 100 countries.       Eagle Eyes took the opportunity to
which Lin said is the future of the auto       “Seventy percent of total sales is to      rebuild and retool with state-of-the-art
lighting market.                               North America, with the U.S. being         equipment. Within six months, it had
   “Right now they are prohibitively           the largest market,” Lin said. “Europe     reached its pre-fire production levels.
expensive. A design that we will release       accounts for 8 percent, and North Asia     ■ Glenn Reeves
to the market consists of small LED            at 5 percent.”
SHOW PREVIEW EXHIBITOR PROFILES                                                           1 9

           AMPA      B O O TH: H A L L 1 K 0 4 1 5

                                                 SIRIUS                                       New auto light models from Sirius

                      G E T T I NG SIRIUS
                      A B O UT L IGHTS
                                    Si r i us is se r i ou s a b ou t a u to l i g h ts .

B
         ased in Tainan, Sirius Light          The company plans to focus more          employs 180, who work at 16
         Technology Co. manufactures        on motorcycles, as an uptick in             temperature- and humidity-controlled
         LED and HID lights for OE          motorcycle use is leading to increased      workstations. The company can
         customers and the aftermarket.     sales of aftermarket parts.                 produce 320,000 pieces a month.
Notable recent products include a              Europe, which account for 42                Sirius, which was established in
custom design for Range Rover, LEDs         percent of Sirius’ sales, is the            1983, emphasizes its R&D and its
for Jaguar, DRLs (Daytime Running           company’s main market. Another 19           rigorous product testing regime. LED
Lights) for a Tesla sports model, and a     percent goes to Asia, and 17 percent        units, for example, undergo thermal
rear cluster for Land Rovers. Sirius has    to North America. Sirius also has a         simulation to confirm that heat
also released a new headlight unit for      small presence in Central and South         dissipation occurs as designed.
the iconic Italian motorscooter brand       America.                                       Sirius subjects its lights to tests for
Vespa.                                         “We would like to see an overall lift    dust, rain, salt spray, shocks and
   Other product categories include         in sales of 5-10 percent, but the outlook   vibrations, and also puts them through
LED headlights and daytime running          for next year is not so good,” said Ting    temperature and humidity chambers..
lights, lights for off-road vehicles, and   Lu, a Sirius sales rep.                     ■ Glenn Reeves
HID, work, and auxiliary lights.               The company’s Tainan factory
2 0                                 SHOW PREVIEW EXHIBITOR PROFILES

           AUTOTRONICS        B O O TH: HA L L 2 P0604

             MASTERHOLD                                                                         Masterhold President Werner Ko

             MAST E R H O LD H AS
              A BACKU P P LA N
 B e c a us e o f t he a nt ic ipated bo om i n e l e ctr i c ca r s a n d oth e r e l e ctr i c ve h i c l e s ,
   b at te r y tec hno l ogy i s a fa st -growi n g m a r ke t th at h a s attra cte d b i l l i on s o f
                                     do l l a r s of i nve stm e n ts .

B
        ut    making     batteries    for   serve as a complete power solution. It          Another obstacle is that auto brands
        passenger cars is not an easy       can provide backup power for entire          already have close relationships with
        market to break into. So instead    buildings by storing power generated         existing battery suppliers. “Tesla
        of focusing on products for         by renewable energy sources such as          uses Panasonic batteries exclusively,
that segment, Taiwan’s Masterhold           solar panels, wind farms and thermal         for example. It’s difficult for us to
International Corp. supplies batteries      power plants. The system even includes       compete with that not least because
for Taiwanese government and military       its own air conditioning and lighting.       the price is very low,” Ko said, adding
vehicles. The company is also focusing         Ko believes products like the ESS         that Masterhold focuses on producing
on electric scooters and buses.             will become commonplace.                     customized, value-added solutions
    “The e-bus is a big issue in Taiwan        “Nowdays,      all   companies     are    and doesn’t chase low-margin, volume
now due to government policy,”              internet companies. In the future,           production.
Masterhold president Werner Ko said.        all companies will be electrical                Even electric scooter makers like
“We closely follow policy developments      companies,” he said. In other words,         Kymco and Gogoro use their own
in relation to the e-bus and so are         just as companies now routinely have         battery systems.
directing a lot of our resources into       websites, so will they routinely have           Perhaps the biggest obstacle,
that area. Right now, only around 100       electrical storage systems that can          though, is the dominance of Chinese
electric buses a year are coming onto       store energy from renewable sources          battery suppliers.
the road. The government’s plan is to       and feed any surplus power back into            “Of the 1,750,000 electric cars
get 10,000 e-buses on the road in the       the electrical grid.                         produced in the world in 2018,
next few years. In contrast, there are         Ko said Masterhold is not focused         1,250,000 — or some two-thirds of
currently some 100,000 e-scooters on        on the mainstream electric vehicle           them — are in China,” he said. “China
the road.”                                  market for now because that market is        has more than 10 years’ experience in
    Masterhold is also developing           especially competitive.                      this area and is a long way ahead.”
lithium iron phosphate batteries for           “Take Tesla, for example,” Ko said.          So Masterhold continues to focus on
mobile missile batteries along with         “There are less than 1,000 on the road       what it believes can be profitable
battery units for the compaction            in Taiwan. A major barrier is the lack of    niches in the large market for electric
engines on Taiwanese garbage trucks,        charging stations. If the infrastructure     vehicles. But no matter what market
gas replacement battery cells for LPG-      is good, everyone will buy the EV car.”      segment a battery supplier serves, Ko
fueled forklifts, and battery cells for        This lack of infrastructure is actually   said, one issue applies equally to every
four-wheeled mobility vehicles used by      a    powerful     stimulus   for    many     one of them: safety.
the disabled.                               businesses. “New companies are now              “No safety, no future,” Ko said.
    Another important initiative is         beginning to move into developing            “Safety is the priority above all others.
Masterhold’s movable Energy Storage         products. There will soon be more            If you don’t have absolutely reliable,
System, or ESS. Housed in one or            chargers, with the sophistication of the     safe products, then nothing else
more 40-foot containers, an ESS is          chargers increasing. Making chargers         matters.” ■ Glenn Reeves
essentially a big battery pack that can     will become profitable,” he said.
SHOW PREVIEW EXHIBITOR PROFILES                                                        2 1

          AMPA      BO O TH: H A L L 1 J 0 6 1 8

                                                                                   NHC
                         Austin Cheng, president of Nan Hoang Traffic Instrument Co., with some of his company’s products.

          A CON STANT S O UR CE
              OF F R ICTIO N
                 E x tra fr ic t i on c a n som e ti m e s b e a g ood th i n g , e s p e ci a l l y
                              w hen i t co me s to cl u tch e s a n d b ra ke s .

N
         an Hoang Traffic Instrument      been a top priority since NHC            said. He added that the U.S.-China
         Co., or NHC, is Taiwan’s         established its Friction Materials R&D   trade dispute has benefitted NHC by
         largest    manufacturer     of   Center in 2005. Through tests of more    increasing demand for its aftermarket
         friction materials. Its Taiwan   than 100 non-asbestos materials, NHC     products.
First Brake Technology subsidiary sells   has created products out of ceramic         In Taiwan, NHC recently cooperated
asbestos-free, ceramic brake pads         fibers and metals that can withstand     with the Taiwan High Speed Rail Corp.
under the YangPo brand for all types      temperatures of up to 710 degrees        on a brand promotion strategy. The
of equipment, from cranes, military       Celsius (1,292 degrees Fahrenheit).      Taiwan government requires that the
vehicles and golf carts to wind power        NHC says it has the most advanced     rail agency source components from
turbines.                                 testing machines in Taiwan. “We          within Taiwan.
   In addition to such core products as   can accommodate other companies’            “We are a supplier to Taiwan HSR,
brake linings, pads, shoes, and bands,    testing needs at those times when our    even though it is not profitable for us,”
NHC also manufactures a variety of        own product testing is not scheduled     Cheng said. “The quantities are too
clutches, from CVT stepless variation     and we have the capacity,” Cheng said.   small and we lose money on the mold
clutches to paper and cork clutches.         North America, Japan, Europe and      alone. However it allows us to garner
   “We have control of the whole          increasingly Southeast Asia are NHC’s    greater brand visibility.”
production process, from zero to final    major export markets.                       NHC was founded in 1961 as Nan
product. From raw materials to design        “These newer markets — notably the    Hoang Resin Industrial Co., reflecting
and manufacturing, it’s all done in-      Philippines, Singapore, Malaysia and     its expertise in resin-based friction
house,” NHC president Austin Cheng        Thailand — are up about 3 percent        materials. The company changed its
said. He is the grandson of the founder   in overall sales. Six years ago, NHC     name in 1975 as it expanded the range
of NHC, which remains family owned        also started selling into the China      of industries it served. ■ Glenn Reeves
and operated.                             market through dealer networks. The
   Research and development has           outcome is pretty good now,” Cheng
2 2                                 SHOW PREVIEW EXHIBITOR PROFILES

         AUTOTRONICS         B O O TH: HA L L 2 P0908

             S                                                          A Caravision system with cameras, monitor and DVR.

      CA RAV I S I ON HAS ADAS
          I N I TS SIGHTS
  Th e ex p l o s i on of a dva nced dr i ve r - a ss i sta n ce syste m s ( A DAS ) , cou p l e d w i t h
               t h e U. S. -China t ra de wa r, h a s b e e n a b oon for Ca ravi s i on .

A
          brand of Taiwan’s Hi Sharp        cameras. The only way to survive is by     What’s in the box. Customers can
          Electronics,   Caravision    is   building a system.”                      add any number of optional modules to
          known for its high quality           Tsai added that the AI Box is         the AI Box — or none at all — allowing
          rear,   side    and    interior   completely modular. “If a customer       the AI Box to work with existing
vehicle cameras. In 2020, Caravision        only needs one part, then we can         hardware and software applications.
is promoting its AI System Block,           customize that for them.”                Modules include:
a customizable unit that combines              The AI Box is built around
Caravision      cameras    and     video    Caravision’s    iMX8   Digital  Video        • ADAS Lane Departure, which
recorders     with    several   optional    Recorder. Current versions of the        monitors oncoming vehicles and warns
features.                                   DVR record video using the standard      if drivers are crossing into another lane;
   “We simply refer to it as the ‘AI        H.264 codec, but Caravision soon will        • Forward Collision Warning, which
Box,’” Johnny Tsai, Caravision’s general    incorporate the new, more efficient      warns if a vehicle comes too close
manager, said during a recent visit. “To    H.265 codec, which stores nearly twice   to the one ahead of it. The current,
be very frank, building a camera cell       as much video in the same amount of      commercially available system works
is easy. Many competitors in China          memory. That lets users record videos    to a distance of 100m (328 feet), but
and elsewhere can build high quality        at 1080p resolution.                     Caravision has successfully tested
SHOW PREVIEW EXHIBITOR PROFILES                                                            2 3

                                                                                                                     Johnny Tsai

the system to 150m. The system also        focused on small cars, it also supplies     lot of cameras, a lot of sensors, and
records data that can be useful in case    company fleet vehicles and semi-            lidar systems. The main role we play is
of collision.                              trailer trucks.                             in providing cameras.”
   • Side Radar Blind Spot Detection          For fleets, Caravision offers a
for passenger and transport vehicles,      management platform system that                 Keeping watch. Hi Sharp launched
which generates a warning if other         streams real-time data to corporate         the Caravision brand in 2013, originally
vehicles are detected within a blind       monitors, even in remote locations,         for an OEM project for Mitsubishi.
spot. A 79 GHz unit “sees” to a distance   via a mobile phone app or a desktop             “Caravision is now focused on smart
of 25m, while a 77 GHz unit detects        browser.                                    solutions for passenger cars and
vehicles as far away as 150m;                                                          company fleet vehicles, including
   • Driver Fatigue monitoring, which         Privacy on demand. Because these         semi-trailers, but mainly small cars,”
watches a driver’s face and head to        systems generate a high volume              Tsai added. “A major area of focus for
detect if they are nodding off. Sensors    of data, privacy is a concern. Tsai         the future is on bringing the systems
determine when someone’s eyes are          said Caravision can modify privacy          that work on smaller cars to larger
partially closed, or when the head         considerations depending on the             vehicles. Rear cameras have been in
is tilted. This requires sophisticated     customer’s requirements.                    cars for around 10 years. But they are
algorithms that, for example, have to         “For fleet owners, vehicle safety        still rare in trucks.”
account for different eye structures       concerns rank well ahead of data                Hi Sharp — short for “high sharpness”
found in different populations, such       privacy concerns,” Tsai said. “Having       — is a public Taiwan company
as the epicanthic eyelid fold common       said that, we have a Japanese               that makes security systems and
among many Asian peoples;                  customer that needed to block out           surveillance cameras. In Taiwan, Hi
   • Rear collision warning; and           many data elements. We created              Sharp is the No. 1 manufacturer of
   • Tire pressure monitoring, which       a customized solution in that case.         visual imaging products and has a 50
notifies drivers of abnormal tire          Another customer required only the          percent market share.
pressures or temperatures.                 face of the driver for fatigue monitoring       The company counts some 1,000
                                           purposes. The algorithmic solution          customers in Taiwan and 500 overseas.
   The      AI    Box      complements     blurred all peripheral information; only    A team of 50 engineers in Hi Sharp’s
Caravision’s current product offerings,    the driver’s face appeared. In another      R&D department focus on designing
which include high quality vehicle         case, a customer required only the          custom cameras, monitors, network
cameras with optional audio recording.     license plate of the car in front to be     recorders,        artificial  intelligence,
Most of Caravision’s products carry high   super clear. We provided a solution to      application software and hardware
Ingress Protection Ratings. The brand      that.”                                      design solutions.
also offers four digital video recorders      Caravision is also developing AI             From        product      design      to
that capture high resolution data, offer   systems for autonomous vehicle              manufacturing and marketing, all
3G, 4G and WiFi connectivity, and are      applications.                               work is done at Hi Sharp’s Taoyuan
GPS-enabled. These systems work               “A new autonomous vehicle testing        headquarters. The U.S.-China trade
with Caravision monitors, available in     center recently opened in Taoyuan. We       dispute has helped Hi Sharp as
7-, 9-, and 10-inch sizes.                 have been availing ourselves of that,”      customers seek alternatives to China-
   Although Caravision products are        Tsai said. “The technology requires a       based suppliers. ■ Glenn Reeves
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