WORLD DIAMOND MAGAZINE - SAY HELLO TO "BE OUR GUEST" - Jewellery Turkey
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WORLD
WORLD DIAMOND MAGAZINE
DIAMOND
MAGAZINE
SUMMER 2018
14
“Believe In Dreams”
“BE OUR GUEST”
IJS WILL BE HELD IN OCTOBER
Bruce Cleaver
Ceo, De Beers Group
SAY HELLO TO
LIGHTBOX
SUMMER | 2018
PUBLISHING GROUP JTR HEAD OFFICE
JEWELLERY
EXPORTERS' Altındünyası Publishing Group Dış Ticaret Kompleksi A-blok
ASSOCIATION Kat:2 Çobançeşme Mevkii,
Alemdar Mah. Nuruosmaniye Caddesi
N: 12 Kat:3 Fatih – İstanbul Sanayi Cad.
info@yayindunyasi.com Yenibosna-Bahçelievler
+90 212 518 84 01 İstanbul / Türkiye
TURKISH JEWELLERY EXPORTERS’
Tel: +90 212 454 00 00 D:1002
ASSOCIATION
Fax: +90 212 454 00 32
in cooperation with
WORLD DIAMOND MARK FOUNDATION
OFFICE
Şirzat Akbulak WITH THANKS TO Binbirdirek Mahallesi
Editor in Chief Mustafa Kamar Dostlukyurdu Sokak
Emil Güzeliş No:1Yeşil Apt D:1 Fatih /
Remzi Çelen
Atasay Kamer Çemberlitaş / İstanbul / Türkiye
Editor Şirzat Akbulak Tel: +90 212 518 83 00
Borsa Istanbul IST Fax: +90 212 518 83 03
HRD Antwerp
GEZEGEN PRINTING
100. Yıl Mh. 2. Caddesi (Matbaacılar
ART + PRODUCTION
Sitesi) No:100,
Altındünyası Publishing Group
Bağcılar - Türkiye
Cemre Kocaay
+90 212 325 71 25
www.gezegenbasim.com.tr
WORLD
DIAMOND
MAGAZINE
Mustafa Kamar
T
rading volume of global jewellery industry keeps
increasing. Jewellery trade volume in the world has
Chairman of the Jewellery Exporters’ Association reached 93 billion dollars. Jewellery industry has
also been progressing in Turkey. Jewellery export
of Turkey has exceeded 4,1 billion USD. We are planning to
increase our global share up to 10%.
‘’Jewellery=Turkey’’ motto becomes real. C
We are one of the most important gold manufacturers of the M
world. We have considerable cpmpetitive power in the world Y
with our giant scaled factories, trained human resources and
manufacturing quality. It is very easy for foreigners to start a CM
company in Turkey. You can take a direct flight to every corner MY
of the world with Turkish Airlines. You won’t have trouble with
visa in our country. You can become a member of precious CY
metals market, take advantage of tax exemption in jewellery CMY
trade. In Kuyumcukent, the biggest manufactury complex K
of the world, you can reach more than 1000 manufacturers
under the same roof. We have the richest mounter stock in the
world. You can carry out the diamond jewellery manufacturing
process in its entirety in Istanbul.
More than 200 foreign companies started to operate in Turkey
to benefit from the advantages provided in Turkey. Turkey
started to become the trade center of gold in the world.
‘’Jewellery=Turkey’’ motto becomes real.
We invite you to witness the change in development in Turkey.
Our government supports this industry as well. With the
support of Ministry of Economy, we host more than 1200
foreign potential buyers in our fairs in Istanbul for free. Turkish
Airlines applies special discounts for foreign buyers.
We invite you to Istanbul Jewellery Show in October to witness
the improvement of Jewellery industry in Turkey.
WORLD
DIAMOND NEWS
CONTENTS
MAGAZINE
8
BRUCE CLEAVER
CEO, DE BEERS GROUP
SAY HELLO TO
LIGHTBOX
“BELIEVE IN DREAMS”
26
22
TURKEY IS LEADING THE
MOUNTING IN THE WORLD
6 World Diamond Magazine | June 2018-14
18 20
FOREVERMARK UNVEILS NEW
RECREATES HISTORICAL HIGH
JEWELLERY NECKLACE FOR RETAIL CONCEPT STORE IN CHINA
OCEAN’S 8 FOCUSED ON MILLENNIALS
42
ISTANBUL GLITTERED WITH ALL
JEWELRY OF THE WORLD
56
VAT CHARGES REMOVED ON GOLD
AT WHOLESALE LEVEL
June 2018-14 | World Diamond Magazine 7
WORLD
DIAMOND
MAGAZINE
NEWS
DE BEERS GROUP TO LAUNCH NEW FASHION JEWELRY BRAND WITH LABORATORY-GROWN DIAMONDS
LIGHTBOX
D
e Beers Group diamonds in a selection of product of technology, and a deep understanding of what
announced the accessibly-priced earring and as we’ve seen with synthetic consumers want, Lightbox
launch of a new necklace designs. sapphires, rubies and brings innovation and a
company called emeralds, as the technology commitment to transparency
Lightbox Jewelry that will “Lightbox will transform the advances, products become to the lab-grown diamond
begin marketing a new brand lab-grown diamond sector more affordable. After sector,” added Steve Coe,
of laboratory-grown diamond by offering consumers a decades of R&D investment, General Manager, Lightbox
jewelry under the Lightbox lab-grown product they have we’re able to offer consumers Jewelry. “We’ve learned
name in September, offering told us they want but aren’t a better price today. While from our research that there
consumers high-quality, getting: affordable fashion it will be a small business is a lot of confusion about
fashion jewelry designs at jewelry that may not be compared with our core lab-grown diamonds – what
lower prices than existing lab- forever, but is perfect for right diamond business, we think they are, how they differ from
grown diamond offerings. now,” said Bruce Cleaver, the Lightbox brand will diamonds, and how they are
CEO, De Beers Group. “Our resonate with consumers valued. Lightbox will be clear
Lightbox lab-grown extensive research tells us and provide a new, with consumers about what
diamonds will retail from this is how consumers regard complementary commercial lab-grown diamonds are and
US$200 for a quarter-carat lab-grown diamonds – as opportunity for De Beers will offer straightforward
stone to US$800 for a one- a fun, pretty product that Group.” pricing that is consistent with
carat stone. The line will shouldn’t cost that much – so the true cost of production.
bring something new and we see an opportunity here “Lightbox Jewelry offers
innovative to the jewelry that’s been missed by lab- consumers something new: “We will introduce more
sector, featuring pink, grown diamond producers. sparkle and colors, at a very designs and colors as the
blue and white lab-grown Lab-grown diamonds are a accessible price. In addition to range evolves, and the
10 World Diamond Magazine | June 2018-14Our extensive research tells us this is how consumers
regard lab-grown diamonds – as a fun, pretty product that
shouldn’t cost that much – so we see an opportunity here
that’s been missed by lab-grown diamond producers.
technological efficiency of A subsidiary of De Beers magnification, the logo will operational, the plant will be
our proprietary production Group, Lightbox will be the clearly identify the stone as capable of producing upwards
process means we will always only jewelry brand to source lab-grown and also serve as a of 500,000 rough carats of
offer Lightbox at accessible lab-grown diamonds from mark of quality and assurance lab-grown diamonds a year.
prices,” Mr. Coe noted. De Beers Group’s Element that it was produced by
Six business, a world leader Element Six. For more information,
Lightbox will launch in in lab-grown diamond visit www.lightboxjewelry.
the US and will initially technology for more than To support Lightbox, De com.
be available to US-based 50 years. Any Lightbox Beers Group is investing a
consumers through the total of US$94 million over Notes
lab-grown diamonds of 0.2
Lightbox e-commerce carats or above will carry four years in a new Element All Lightbox lab-grown
website, with retail a permanent Lightbox Six production facility near diamonds are sold as part
partnerships to be announced logo inside the stone. Portland, Oregon, adding to of finished jewelry. Prices
in due course. Invisible to the naked eye Element Six’s existing UK- quoted do not include cost of
but easily identified under based facilities. Once fully setting.
About De Beers Group
De Beers Group is a member of the Anglo American plc group.
Established in 1888, De Beers Group is the world’s leading diamond
company with expertise in the exploration, mining and marketing of
diamonds. Together with its joint venture partners, De Beers Group
employs more than 20,000 people across the diamond pipeline and is the
world’s largest diamond producer by value, with mining operations in
Botswana, Canada, Namibia and South Africa. As part of the company’s
operating philosophy, the people of De Beers Group are committed to
‘Building Forever’ by making a lasting contribution to the communities
in which they live and work, and transforming natural resources into
shared national wealth. For further information about De Beers Group,
visit www.debeersgroup.com.
About Lightbox Jewelry
Lightbox is an innovative new company offering consumers fashion
jewelry featuring high quality, pink, white, and blue laboratory-grown
diamonds at transparent and accessible prices. Lightbox is the only brand
that sources lab-grown diamonds from Element Six, the world’s leading
lab-grown diamond producer, based in Oxford, England, and built on
more than 50 years of ground-breaking innovation. Learn more about
Lightbox at www.lightboxjewelry.com.WORLD
DIAMOND
MAGAZINE
NEWS
Sergey Ivanov,
CEO - ALROSA
“We are not planning to change our
strategy, integrate in the new market
(synthetic product market) and launch
our own synthetic production, or sell Atilla Anlı
Stephane Fischler
lab-grown diamonds. It is obvious
Acting President of the World Dia- that ALROSA as a diamond producer Atilla Karat Jewellery
mond Council and one of the founders of Diamond The discussion of Lab-Grown
Producers Association (DPA) diamonds’ future is one of the most
“Apart from the disruptive hopes that this initiative will lead
nature of the move in a separate important topics of global jewelry
to differentiation of diamonds and
category, it changes nothing for industry at recent years. The global
synthetic stones, underlining the status
an increasing need to position and of synthetics as a distinct low-price jewelry industry has been discussing
secure diamonds as an unique product. However, we can’t deny that about positioning of the lab-grown
and exceptional store of value. there is a chance that it will increase diamond on the market, and we
It remains to be seen how far the demand for synthetic stones and think that this discussion will
and wide this ‘disruption’ will cause the devaluation of a diamond continue. De Beers’ step on this side
impact the industry and all those as a notion.” Sergey Ivanov, CEO seems to have significantly reduced
- ALROSA, quoted by Interfax news the question marks on this subject. I
involved.” Stephane Fischler –
agency. think that the positioning strategies
Acting President of the World
Diamond Council, by request. of lab-grown diamonds and natural
diamonds on the market will
become clear in medium and long
term. The point we need to focus
on is the rising of jewelry demand.
As the biggest producer of jewelry
mounting category of the world, we
approve some positive developments
in this area.
12 World Diamond Magazine | June 2018-14Ronny Verlinden
President of International Diamond Rob Bates
Manufacturers Association JCK News Director
Jean-Marc Lieberherr “This new initiative could be seen as De
“De Beers’ decision to enter
CEO - Diamond Producers Beers embracing the doctrine of self-
this market segment is not
Association (DPA) cannibalization. Says Harvard Business
necessarily bad news. By defining Review: ‘Forward-looking incumbents
“The DPA has always been clear LGDs as belonging to what we recognize the need to cannibalize their
that more fair and transparent can broadly name the fashion own products, rather than leaving it to
practices need to be adopted by jewelry market segment, we’re other startups, who are more than happy
finally seeing how the market is to take on the challenge.’ … But it would
synthetic diamond producers. We
differentiating between diamonds be truly shocking… if De Beers ever sold
are very confident that Element lab-grown bridal. Engagement rings
Six will set a new standard in and LGDs. Differentiation also
are the heart of the diamond business.
disclosure and marketing of means different pricing. I expect So even though De Beers doesn’t like it
synthetic diamonds, which will - and note that I am not the only when lab-grown companies target the
in the end benefit consumers and one who has been contending this engagement market, this may force them
bring much needed clarity to this for quite a while now - that the to do so more than ever … That’s not the
price difference between diamonds only risk. Lightbox could potentially hurt
new category. It is clear from the the market for low-end Indian goods,
Lightbox positioning that they and LGDs will continue to widen,
which are mostly used in fashion price-
will market synthetic diamonds to the benefit of diamonds.” point items … Lightbox also gives the
for what they are – low cost pretty Ronny Verlinden - President lab-grown category a lot more industry
stones and not for what they are of International Diamond cred … De Beers’ announcement may
not – real diamonds, rare, precious Manufacturers Association, open give lab-grown diamonds the final push
letter to industry. toward complete industry acceptance. But
and inherently valuable.” Jean-
that’s just bowing to the inevitable. It was
Marc Lieberherr, CEO - Diamond headed that way anyway … De Beers’
Producers Association (DPA) press decision to start a lab-grown line is, all
release. in all, a fascinating, bold, though clearly
risky development. The thinking seems to
be, ‘if you can’t kill it, join it.’” Rob Bates
- JCK News Director, from his article,
“With New Lab-Grown Line, Is De Beers
Embracing Self-Cannibalization?”
June 2018-14 | World Diamond Magazine 13WORLD
DIAMOND
MAGAZINE
NEWS
Paul Zimnisky
Independent Analyst
“This was a move to stop the
lab-created industry in its tracks
and take over control. I think
Edahn Golan, this is the biggest industry news
Independent Analyst since De Beers moved its offices
from London to Gaborone.” Paul
James AH Campbell, “De Beers are fighting the lab- Zimnisky - Independent analyst
Managing Director grown (LG) producers by using an and author of Paul Zimnisky
Botswana Diamonds age-old Silicon Valley approach - Diamond Analytics, by request.
disruption. They are disrupting the
“As a long-time employee of disrupters. The strategy behind it is
De Beers and being Nicky very interesting. From a marketing
Oppenheimer’s first Personal perspective [emphasizing design,
Assistant when he was executive taking 4Cs out of the equation &
chairman of De Beers, I was simple pricing] this is devilishly
initially taken aback as superficially clever. It provides a fashion item at
this seemed to contradict the a very reasonable cost. But it does
‘Real is Rare’ heart of the De not end there, because it certainly
Beers business model. However, turns the LG discussion on its
on greater reflection, the synthetic head – no longer is the price of the
stones are still small and bridal diamond attached to naturals …
clients will be able to make their It will set the record straight by
choice when buying the 1ct creating differentiation, and that
traditional sizes and this is no makes perfect sense. Many of the
different to for example pearls. LG producers are ‘incidental’
Moreover, De Beers are well producers focused on producing
placed to focus at the top end of industrial goods. Others, fully
the (natural) diamond market focused on gem-quality LG, will
where synthetics do not play. In need to rethink their strategy:
summary, it is a smart move and lower prices and offer a value
may well remove many players proposition that will make
from synthetics producers.” James them attractive.” Edahn Golan,
AH Campbell, Managing Director independent analyst, from his
- Botswana Diamonds plc, by blog - “Lightbox: Disrupting the
request. Disruptors and Evolving.”
14 World Diamond Magazine | June 2018-14WORLD
DIAMOND
MAGAZINE
NEWS
Element Six will set a new standard
The Board of the Diamond Producers Association acknowledges
the decision of De Beers Group to enter the synthetic diamond
market through its subsidiary Element Six. The DPA’s objective is
to promote long-term demand for diamonds as unique miracles
of nature. The DPA Board, its members and its team remain fully
dedicated to this important mission.
C
M
Y
CM
MY
CY
CMY
K
S J
tephen Lussier, Association is stronger ean-Marc Lieberherr, diamonds, which will in
Chairman of the DPA than ever. I am looking CEO of the DPA the end benefit consumers
and Executive Vice forward to working with commented on the and bring much needed
President of Marketing my fellow DPA Board announcement: “The clarity to this new category.
for De Beers Group, members and with the DPA has always been It is clear from the
commented: “De Beers DPA team for many years clear that more fair and Lightbox positioning that
Group’s commitment to to come on the promotion transparent practices need they will market synthetic
the Diamond Producers of the Diamond Dream.” to be adopted by synthetic diamonds for what they
diamond producers. We are – low cost pretty stones
are very confident that and not for what they are
Element Six will set a new not – real diamonds, rare,
standard in disclosure and precious and inherently
marketing of synthetic valuable.”
16 World Diamond Magazine | June 2018-14Recreates Historical High Jewellery Necklace For Ocean’s 8 As the movie’s exclusive jewellery partner, the Maison created the “Toussaint” necklace to play a pivotal role in the hotly anticipated addition to the “Ocean’s” franchise
O
cean’s 8 sees included the 136.25-carat The necklace pays tribute oxides mounted in white
the female Queen of Holland to Jeanne Toussaint, gold.
crew attempt diamond. Cartier’s 20th century
a seemingly Creative Director who In addition to the
impossible heist at New While the original was the driving force “Toussaint”, the Cartier
York’s star-studded annual necklace no longer exists, behind some of their most Mansion at New York’s
Met Gala with the target the design drawing and recognisable designs. It is Fifth Avenue is the
being the “Toussaint”, photographs still remain worn by Anne Hathaway in location of several major
a legendary diamond in Cartier’s archives. the film and was reduced scenes and other jewellery
necklace made by Cartier When the Maison was by 15 to 20 percent of collections from the
that in real life is a replica approached to create the its original size to fit the Maison were loaned for
of a piece originally necklace for the film’s actress (as it was originally those making cameo
created in 1931. heist, they mobilised their designed for a man). In appearances in the film.
very best jewellers at the the film the “Toussaint”
Designed by Jacques High Jewellery workshops Set for release on 21 June,
is comprised of white
Cartier for the Maharaja in Paris to accomplish the it sounds like Ocean’s
colourless diamonds with
of Nawanagar, the original feat in just eight weeks 8 is worth watching for
the coloured diamonds
necklace featured cascades and send the jewel to New the stunning jewels alone.
replaced with zirconium
of coloured diamonds that York.
June 2018-14 | World Diamond Magazine 19WORLD
DIAMOND
MAGAZINE
NEWS
FOREVERMARK UNVEILS NEW
RETAIL CONCEPT STORE
IN CHINA FOCUSED ON
MILLENNIALS
Forevermark, the diamond brand from De Beers Group,
announced the launch of Libert’aime by Forevermark, a new
flagship store at HKRI Taikoo Hui in Shanghai. The opening
marks the 1,000th Forevermark store in China, and comes as
the brand celebrates its 10-year anniversary in the country.
20 World Diamond Magazine | June 2018-14“Forevermark will still
continue to focus on its
classic bridal and non-bridal
collections with our valued
Forevermark retail partners,
while Libert’aimeTM by
Forevermark will
concentrate on providing a
complementary offer to excite
Millennials.”
C
reated to Millennial preferences. containing fancy-cut and more fashion-forward
celebrate the The omnichannel multi-diamond pieces. consumer in mind, who
spirit of a new experience combines might just be starting
generation the Libert’aimeTM by Stephen Lussier, CEO, their diamond journey.
of women who are Forevermark flagship Forevermark, said:
strong, unique, and store, online platforms “We are delighted to be “Forevermark will still
authentic, Libert’aime by and the launch of a launching an exciting continue to focus on its
Forevermark offers a WeChat store on China’s new retail concept in classic bridal and non-
diamond jewellery range leading social media China, Libert’aime by bridal collections with
that has been designed platform. Forevermark, which our valued Forevermark
with a young, fashion- brings together an retail partners,
forward self-purchasing The physical store innovative in-store while Libert’aime by
consumer in mind. includes a number offering with online Forevermark will
of innovative, digital and social channels to concentrate on providing
Pioneering a new retail experiences, including provide customers with a complementary offer to
concept, Libert’aime by a 3D diamond wall and a highly engaging and excite Millennials.”
Forevermark is designed a ‘Magic Mirror’ where personalised buying
to appeal to the 420 consumers can instantly experience. We recognise Libert’aime by
million Millennials share their favourite that our consumer Forevermark will also
in China though an pieces with friends and continues to evolve and, include a new collection
omnichannel model that family. In addition, it with Libert’aime by called LE LIGHT designed
offers a contemporary, includes a ‘Diamond Bar’ Forevermark, we are by Timmy Xu Weizhou,
highly interactive and where daily diamond thrilled to be offering a rising star in China’s
engaging consumer jewellery can be found a diamond jewellery acting and music scene.
experience that is and a ‘Spectacular range that has been
designed to appeal to Diamonds’ area designed with a younger,
June 2018-14 | World Diamond Magazine 21WE OWN THE LARGEST MOUNTING COLLECTION OF THE WORLD
Increasing jewelry demand will also affect the demand for
jewelry mounting category. That’s why the jewelry industry
is following closely Turkey, the world’s largest mounting
manufacturer. Following the reforms, many companies over
the world have begun to carry out every step of the gems
production in Turkey.
W
orld giant industry. The montage mounted position. At the hold advantages in mounting,
De Beers has category is the leading same time the world’s richest but also in each phase of
announced one. While this strategy of stocks of ready assembled the production of diamond
that it will De Beers continues to be in Turkey. For many years, jewelry. Every process such
start selling diamonds discussed in the world jewelry our expertise in this area as installation, polishing and
developed in the laboratory industry, the industry focuses continues to produce certification takes place in
environment. LG Diamond, on the montage category. extremely rich designs. Many Istanbul. Many companies see
to be sold under the Lightbox One of the countries that jewelry manufacturers in the the advantages of this world
brand, will be sold at a price benefit most from these world purchase mounting began to build the Diamond
of 800 USD per carat. The developments is likely to be from Turkey. jewelery production in Turkey.
decision of De Beers caused Turkey. Turkey is the world’s
discussions in the world largest producer of diamonds Each production phase Diamond market will grow by
jewelry industry. When mounted in position. South carried out in Turkey being divided after this step of
evaluating the generalities Korea ranks second following De Beers. On the one hand,
Important structural reforms the position of the natural
of these discussions, the Turkey.
have been carried out in diamonds in the market will
following conclusion arises:
Mr. Mustafa Kamar, President Turkey in recent years. The rise, and on the other side, the
De Beers’ marketing efforts in
of Jewelry Exporters’ Diamond Exchange was demands of the LG diamonds
this area will increase jewelry
Association, said that founded and actively started will also increase. As a result,
demand in the medium and
they anticipate that these to operate. Tax rates have been the demand for mounting
long term.
developments will create set to zero. You do not pay will also increase. At this
The increase in demand in significant momentum in any tax if you bring stones to point, I want to emphasize
this category is expected the world jewelry industry. Turkey and mount there and the advantages of Turkey in
to affect different areas “Turkey is the world’s largest export in the form of diamond mounting category and invite
of activity in the jewelry diamond producer in the jewelry. Turkey does not only jewelry companies to Turkey.
June 2018-14 | World Diamond Magazine 23WORLD
DIAMOND
MAGAZINE
NEWS
The effects of the reforms is
noticeable through the interest
shown by the foreign companies.
Whether it being Istanbul, Las
Vegas, Vicenza, Dubai and other
countries, Turkish mounting
companies are receiving more
and more attention every fair.
So what kind of advantages One of world’s largest gold Gürkan Merim / Model Barış Lek / Sina Mounting
Turkey has! production complexes, Mounting
Kuyumcukent’s foreign Turkey diamond is the leader
Istanbul Precious Stones company number is exceeding We have been manufacturing in the world in mounting
Exchange Was Founded 100. diamond studs for many category. We observe this
years in our factory. We are situation in many foreign
Just like centers of jewelry Dubai Tax Policy Change the one of Turkey’s oldest trade fairs that we participate.
industry Antwerp and firms in this area. Our We have very large mounting
Tel Aviv, precious stone The change in Dubai’s tax factory is performing every stocks. Turkey has thousands
exchange was put into action policy opened up Turkey’s phase of diamond jewelry of years of experience in the
in Istanbul as well. Many chance to become a center production and delivering jewelry field. Expert and
companies in precious stones in global gold and precious our products to both valuable masters work hard in
got included in the exchange stone market. This is why Turkey and all over the our factories.
. Company number and many companies are turning world with HRD Antwerp
volume of transactions are to Istanbul. A lot of the certificate. Ömer Faruk Cağlar /
increasing every day. trade done in surrounding Somoro
countries is slowly flowing Mustafa Akın / Sade Is
Private Consumption Tax through Istanbul. Turkey continues to grow
was Zeroed We are a company rapidly in the mounting
All these things are key focused on the category category. We are ahead of
Precious Stone Exchange factors for development of montage. Sade Is is one South Korea which ranks
member companies are of the gold and diamond of the most established after us. We continue
excluded from Private jewelry groups. The effects companies in this area. to evolve thanks to tax
Consumption Tax. With of the reforms is noticeable We are closely following reforms in our country. The
this they are also excluded through the interest shown the world jewelry trends. establishment of the Diamond
from taxes in precious stone by the foreign companies. We can respond to Exchange also affected us
exchanges. Whether it being Istanbul, almost every kind of positively. No more taxes
Las Vegas, Vicenza, Dubai design. In our factory, we are paid for precious stones
Foundation of Foreign
and other countries, Turkish manufacture montage at from abroad. There is no tax
Companies is Easier
mounting companies are the highest standards. We when the precious stones are
With the changes done in receiving more and more export a very important assembled in our country
Turkish Trade Law it is now attention every fair. Turkish part of our production. and exported as jewels. Thus,
fairly easy for foreigners to companies are very satisfied We are cooperating with many foreign companies now
found a company in Turkey. with this activity. jewelers around the produce diamonds in our
world. country.
24 World Diamond Magazine | June 2018-14Turkey is leading jewelry mounting
manufacturer of the world. Turkish
companies creates thausands of new
models every year.Tiffany & Co. Debuts 2018
“Believe In Dreams”
Campaign With Modern
Remake Of The Classic
Song “Moon River,”
Featuring A$Ap Ferg And
Elle Fanning
Introducing the Tiffany
Paper Flowers™ Jewelry
Collection
Tiffany & Co. unveils its nod to the opening scene from
“Believe in Dreams” campaign, the 1961 classic film, Breakfast
and debut of the new Tiffany at Tiffany’s. Her reality then
Paper Flowers™ jewelry transforms into a dreamlike
collection, infused with an rush of music and color flooding
unexpected combination of the streets of New York to the
incredible talent. soundtrack of a reimagined
“Moon River,” featuring
The campaign film opens with Fanning’s ethereal vocals with
American actress Elle Fanning original lyrics by New York City
appearing in black and white native and hip hop artist A$AP
as she peers into the Fifth Ferg.
Avenue flagship windows, a
June 2018-14 | World Diamond Magazine 27WORLD
DIAMOND
MAGAZINE
NEWS
Tiffany gives its hometown a jolt of unexpected joy with pop-
up installations in its iconic color for the launch of Tiffany
Paper Flowers™ and the debut of its spring campaign
Diamonds…Platinum…Surprise Bodegas will have buckets of paper black and white. In the days leading up
Performances…But First: Coffee. flowers, and some subway stations will to the “Believe In Dreams” launch, they
even receive a Tiffany Blue® treatment will come to new life with bold hues
To celebrate the launch of the new and dispense limited-edition Tiffany and a full look at the new campaign.
Tiffany Paper Flowers™ jewelry collection & Co. MetroCards. The famous Atlas Fans from around the world can join
and the upcoming “Believe In Dreams” clock at the Fifth Avenue flagship store on May 3 and view in real-time on
campaign, the brand brings a jolt of will transform into a digital screen with Tiffany & Co. Facebook Live, beginning
energy to New York City streets with behind-the-scenes footage and vignettes at 9:00PM EDT, including a special
Tiffany Blue® coffee carts, serving from the campaign film. live performance at the Fifth Avenue
complimentary special brews and Flagship store.
croissants beginning on May 1. Taxis The official @tiffanyandco Instagram
will transform from signature yellow to account will vanish on April 28 in Visit Google Maps to view all activation
robin’s egg blue, with BMX bikers and preparation for the launch, and the posts locations.
skateboarders staging freestyle tricks. on other social channels will appear in
28 World Diamond Magazine | June 2018-14La Mesure des Diamants
21 Tuval St., Yahalom Building, Ramat Gan T: +972 3 612 88 72 F: +972 3 612 88 22
E: contact@andremessika.com W: www.andremessika.comWORLD
DIAMOND
MAGAZINE
NEWS
CREATIVITY, MARKET, NEW INDUSTRIAL POLICIES
FOR JEWELLERY OROAREZZO CLOSES WITH
POSITIVES SIGNS OF REVIVAL IN THE SECTOR
O
ROAREZZO, the the total) of which 450 were The Show’s trend confirms the Minister for Infrastructure and
Show that promotes international hosted buyers validity of the decision to unite Transport, Senator Riccardo
the best Made in from 60 countries hosted with Italian gold-jewellery events Nencini, who outlined the
Italy Gold jewellery the support of the Ministry under the single management policies to support the industry
production, confirms the for Economic Development of Italian Exhibition Group. and Made in Italy in his
sector’s optimal trend and and ICE (Italian Trade The Group now represents greetings.
closes positively. At the stands Agency). Visitors were able almost all the Italian jewellery
in Arezzo Fiere e Congressi, to see and admire the high production chain and, The programme of
from 5th to 8th May, the level manufacturing of over from VICENZAORO to appointments and events was
Show, the second organized by 600 brands, mostly Italian, OROAREZZO, from VOD (in extremely full. Among these,
Italian Exhibition Group S.p.A. representing all the main joint venture with Dubai World a special mention goes to the
(IEG), recorded a significant Italian gold districts. 75% Trade Centre) up to the various Premiere 2018 contest, which
increase in international buyer of the exhibitors were Gold events in partnership with the awarded 12 companies and
attendance and confirmed the jewellery companies, 13% United States and Asia, is the assigned two special prizes
excellent number of visitors machinery producers and 12% one single trade show platform to just as many historical
and exhibitors of the previous exhibited in the cash & carry thus making the exhibition companies. Beppe Angiolini,
edition. area. Companies especially provider group the interlocutor Creative Director of the Show
highlighted an increase of reference for the Italian and Honorary President of the
The numbers at this edition of in business meetings that jewellery industry in the world. Italian Chamber of Buyers, had
OROAREZZO indeed confirm ended positively, confirming decided to entitle this edition
pre-show expectations: 15,000 the favourable climate and On the opening day, the role “The power of Love”. The
visitors with a significant +5% recovery after a particularly of the Arezzo district and various contending companies
increase in foreign traders difficult period for the sector. Tuscany was affirmed with put themselves to the test in
(now representing 48% of the participation of Vice two categories linked to the
30 World Diamond Magazine | June 2018-1475% of the exhibitors were
Gold jewellery companies,
13% machinery producers
and 12% exhibited in the
cash & carry area.
bracelet: one dedicated to the gold/iron
concept and the other to creativity devoted What they say about us: the exhibitors. and western Europe. Ours is a classic and
to the concept of love. GIORDINI Siro Serafini: “We mostly always current production. Maintaining the
target the Arabian and North African bond with Arezzo gold tradition, we always
Lastly, on the economic progress front, the markets which mainly tend to favour try to intercept new international customers
Show days at OROAREZZO confirmed classic jewellery. The style studied is in order to explore new markets, attempting
the awakening moment. 2017 was a year of Arabesque and Baroque with light yet at the same time to consolidate our presence
recovery and the first few months of 2018 showy elements. We found an excellent in Italy. As we expected, this Show was the
confirm and reinforce this trend. Based on response to our expectations particularly ideal context for doing just that. During these
findings, processed on Istat figures, published in regard to our markets of interest. Show days, we concluded significant orders
in January by Italian Exhibition Group’s Besides the usual customers, other buyers and we are satisfied.”
Business Strategy Department Gold-Jewellery from parts of the world that were not on
Sector Observatory and confirmed in April, FALCINELLI Fabrizio Falcinelli: “The gold
our programme also came to visit us.”
Italian exports recorded a 12% increase in and diamond line works very well and here,
value for fine and costume jewellery together ADALTERA Lucio Marraghini “We in Arezzo, we also premiered our new silver
(12.7% for precious metals alone, which also worked well with our customers from collections because they represent one of
saw a 6% growth in quantity). European countries and the Arabian and our modern ideas this year. Our markets of
American markets. The period is exactly reference are the Asian and American ones
The sector’s total turnover index in 2017 right, May is an important month and this and we try to create targeted collections
grew by an average of 8.9% compared to Show is always a certainty.” that respond to the needs of each country.
2016. Specifically: the average turnover index The Show was positive for us, we did solid
linked to domestic demand increased by MARIA DE TONI Maria De Toni: “We business and the organization was effective
5.6% while the average turnover index for have a large number of foreign customers, and extremely on hand.”
foreign demand grew by 10.5%. Lastly, the especially from Israel, United Arab
average production index in 2017 increased Emirates, Azerbaijan and the United What they say about us: the buyers.
by 15.6%. States. For this reason, this year we decided Tony Acquaviva - METAL MARKETPLACE
to bring an art deco collection to the INTERNATIONAL, USA - “The Show
On a worldwide scale, consumer trends in Show with numerous and highly colourful has grown a lot in recent years. Here we
2017 grew by +6%. This factor is mainly to natural stones in pastel shades. are looking for quality that you, in Italy,
be attributed to a recovery in consumption in know how to decline in different styles and
India which was up by +32%. Excellent rates We met many buyers and our agendas always with new technologies. Our market
were also recorded in Russia (+14%), UAE were totally full on every day of the Show. awards jewellery that, even if large in size,
(+10%) and USA (+3%). China, the second We believe that this trade show, which has contained weight and therefore also a
destination country, however, registered a represents Made in Italy, is an important contained price. We saw some extremely
trend level of -6%, while drops were also event for uniting jewellery companies, which interesting things and made some important
documented in Great Britain (-14%), Egypt is what IEG has been doing over the last few contacts, as well as having concluded several
(-17%) and Saudi Arabia (- 24%). In all years.” orders.”
the other nations monitored, demand for
jewellery was substantially stable compared UNOAERRE Alessandro Boni: “The core of Vasco Caryan, - OROGRANDE, USA -
to 2016. our jewellery company aims at international “Our clientele spans the whole of America.
markets, especially those in the Middle East
June 2018-14 | World Diamond Magazine 31WORLD
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What my customers in Armenia
are looking for are very large and
showy items, imaginative and
with particular designs. Rings and
bracelets mainly in silver and not
coloured.”
Despite the valuable role of digital, the world but the Italian ones are those that I Sadiq Saboolawala – GOLDEN POINT
physical presence at trade show events prefer because the design and the quality of JEWELLERY LDT, Dubai - “Dubai is the
continues to be extremely important for Italian manufacturing are inimitable. door to the Middle East and South Asia,
developing new business. My clientele therefore the styles we are looking for
favours more classic objects and shapes but What my customers in Armenia are are many and varied. I really appreciate
this year, I came with my daughter in order looking for are very large and showy items, OROAREZZO because the majority of
to meet a younger target. Here we found imaginative and with particular designs. jewellery manufacturing is gathered
excellent offers for both categories.” Rings and bracelets mainly in silver and not together in a small space. This year, I
coloured.” found an explosion of colours: we will
Tatiana Klishina - ETALON STYLE, Russia offer them to our customers and see if
- “I come willingly to Arezzo because the Emad Luftallah – GOLDENLINE they are to their liking.”
Show is full of proposals and content and JEWELLERY, Dubai - “Italy is the best
the stands are welcoming and reserved. place to find creativity. The Italian product Elsa Pui Kwan Li – HANG FAT INT’L
We do good business. We are interested is more expensive compared to that of JEWELLWRY LTD, China - “This year
in the final product and semi-processed other countries but here you can always in China, there is great attention to
goods and here we find both. I made a lot find new models, excellent quality and the cost of jewellery, therefore what we
of orders. The style that our customers are items always in line with the dictates of were mainly looking for were silver and
asking for this summer involves geometric fashion. Arezzo is necessary because there stones. Here in Arezzo, we always look
shapes, many colours, large and small is too big a gap between VICENZAORO for new ideas, we don’t necessarily visit
shapes but nothing too showy nor too January and VICENZAORO September the same companies, but we always
minimal.” and an event in-between is needed to find others. We bought a lot because
refurbish our customers with jewellery for Italian creativity and quality are highly
Armen Badal Yan - SEMASE JEWELLERY, the summer.” sought.”
Armenia - “I go to many shows all over the
ITALIAN EXHIBITION GROUP S.p.A.
Italian Exhibition Group S.p.A., with the two expo centres of Rimini and Vicenza, is Italy’s first trade fair organizer for profitability and expo
portfolio (regarding the Food & Beverage, Green, Technology, Entertainment, Tourism, Transport, Wellness, Jewellery & Fashion, Lifestyle &
Innovation trades). IEG operates worldwide, with branches in the United Arab Emirates, Brazil, United States and China. It is Italy’s leader in
the conference-convention sector with Rimini’s Palacongressi and Vicenza Convention Centre. www.iegexpo.it
AREZZO FIERE E CONGRESSI
Arezzo Fiere e Congressi Srl, the company whose stakeholders include the Tuscany Region, Arezzo Chamber of Commerce, Arezzo Council and
Province, credit institutions and over 300 jewellery companies, with a capital of Euro 40.8 million, is presided over by Andrea Boldi. For 39
years the company has been organizing the OROAREZZO Show - now managed by IEG as part of the IEG Jewellery Agenda - which recorded
about 650 exhibiting companies in 2017 from all the Italian gold-silver districts. The congress facility has a Congress Centre Auditorium with
seating for 950 and was designed by the GMP Studio in Hamburg. The company has organized cultural initiatives and workshops in prestigious
locations in the United States, Canada, United Kingdom, Spain, Belgium, Japan, China, Hong Kong, Chile and Argentina.
32 World Diamond Magazine | June 2018-14AAPB_fullcolourC.eps
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combining strengths
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ABN AMRO has been a trusted partner to the diamond and jewellery sector for over 100 years. Our unrivalled experience,
detailed knowledge and global presence enable us to provide you with tailored financial solutions. We look forward to
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abnamro.com/diamondandjewelleryS
ome 2,400 industry diamond industry during
professionals sluggish trading period,
attended the and the Bonas Polished
first day of the Diamond Tender during the
specialized diamond trade show, featuring 163 lots with
fair, CARAT+, opened a total weight of more than
ceremoniously by model 1,700 carats, should raise the
and actress Elizabeth Hurley trading profile of the event.
in Antwerp, followed by a
surprise parade of vintage Elizabeth Hurley wore most exceptional diamonds, how the rest of our show
cars crusing through the Cascade collection jewels fancy color diamonds and progresses. I would like
show. The number of by CARAT+ exhibitor colored gemstones on to thank the wonderful
visitors easily surpassed Roberto Coin, and was led display. CARAT+ Event Elizabeth Hurley, all our
expectations for only the on a guided tour of the Director Filip Van Laere exhibitors, visitors, special
second edition of the trade show floor after cutting said: “The second edition guests and team members
show, the organizers said. the ceremonial ribbon, of CARAT+ has so far been who made CARAT+ Night
It will provide a welcome visiting leading exhibitors a phenomenal success and the talk of Antwerp and the
boost to the Antwerp and discovering some of the I look forward to seeing entire diamond sector.”
June 2018-14 | World Diamond Magazine 35WORLD
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A
fter seven this year’s show had been René Kamm, CEO of POSITIVE FEEDBACK
successful days, two days shorter than the MCH Group, gave a FROM THE EXHIBITORS
Baselworld, the previous editions, the overall favourable outlook: “I believe Leading exhibitors were
world’s most number ofvisitors remained that Baselworld’s present likewise very satisfied with
important show for watches, unchanged. The new format, dimensions with 650 brands this year’s show. For example,
jewellery and gemstones, fewer exhibitors and shorter are optimal. We now have a Rolex’s CEO Jean-Frédéric
closed the doors of the 2018 duration, was positively tailwind for 2019.” Dufour said: “We are very
edition yesterday evening. received. happy with this year’s edition
At the closing press For the next edition, the
of Baselworld. Our new
conference, Baselworld’s All leading brands will show will also work on
products were extremely well
Managing Director Sylvie exhibit at Baselworld 2019. new developments. The
received by our clients and
Ritter summarised that this Definitive commitments management will work closely
the press. This annual event
year’s edition proved to be have been received from with exhibitors to define new
remains a ‘must’ for the Swiss
successful. An overwhelming Rolex, Swatch Group, Patek formats for the various sectors.
watch industry, its evolution
majority of the exhibitors Philippe, LVMH, Chopard, These new formats will offer
and its dynamism, which
reported very satisfactory Breitling, Chanel and many medium-sized businesses a
was proven by the strong
business results. Although other brands. presence at Basewlorld in line
participation and the avid
with their needs.
36 World Diamond Magazine | June 2018-14All leading brands
will exhibit at
Baselworld 2019.
enthusiasm. We are looking forward to Chopard’s Co-President Karl-Friedrich our most important trade show because
Baselworld 2019!” Scheufele said: “Baselworld remains we are present in 60 countries with
one of the most important networking 400 points of sale. Baselworld offers us
Patek Philippe’s President Thierry Stern opportunities for our group. It opportunities to see our customers and
agrees: “NNe are very satisfied with the represents a unique window to meet agents from around the globe.”
positive feedback that our new products our international business and media
for 2018 received from our partners in partners in a very condensed time For Maria Carola Picchiotti, who is
the specialised trade and from the press. frame. We felt the overall mood was a member ofthe Picchiotti family,
This year will surely be a very positive very positive and the level ofbusiness “Baselworld is the world’s leading
one and will be characterised by strong conducted highly satisfactory.” jewellery show, where one meets all of
dynamism in all our markets. the relevant partners in the specialised
François Thiébaud, President of the Swiss trade and media representatives.
Jean-Claude Biver, President of LVMH Exhibitors’ Committee, said: “Baselworld
Watch Division and CEO of TAG Heuer, 2018 was a good year and the Swiss Positive feedback was also heard in the
sees the following advantages: “The exhibitors were satisfied with this year’s gemstone sector. For example, Groh +
whole world comes together in Basel. edition. Ripp’s owner Bernd Willi Ripp declared:
That’s why the show is called ‘Baselworld’. “Our Hall 3.0 was well frequented
It is the ‘world’ for our industry, Satisfaction likewise prevails among the and we could meet many of our elite
journalists, VIPs and above all for our jewellery brands. Messika’s CEO Valérie customers.
partners in the specialised trade. That’s Messika sees Baselworld’s advantages
why Baselworld is the business platform.” in its internationalism: “Baselworld isWORLD
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NEWS
Most important mid-year event in trade
calendar to feature 2,000 exhibitors
June Hong Kong Jewellery & Gem Fair to
shine spotlight on latest industry trends
T
he four-day June Hong exhibition space at the Hong Kong
Kong Jewellery & Gem Fair Convention & Exhibition Centre
will feature an impressive (HKCEC), the fair is thoughtfully
roster of exhibitors offering divided into well-defined theme and
outstanding sourcing opportunities group pavilions, making navigating
when it opens its doors on June 21. the show floor easier for buyers.
Organised by UBM Asia, the B2B The 17 theme pavilions are Antique
event is acknowledged as the & Vintage Jewellery; Corals; CORE
most important mid-year show in Pavilion; Designer Arena; Diamonds;
the jewellery trade calendar. It is Fashion Jewellery; Fei Cui Gallery;
anticipated to host around 2,000 Fine Design Pavilion & Fine Gem
suppliers from 41 countries and Pavilion; Fine Jewellery; Gemstones;
regions and from across all the core Jewellery Accessories; Packaging,
sectors of the industry. Tools & Equipment; Jewellery
Mountings; Pearls; Silver Jewellery and
Occupying 70,000 square metres of Stainless Steel Jewellery.
38 World Diamond Magazine | June 2018-14The fair will also highlight 18 group the pulse of the market, take stock
pavilions led by countries, regions and review one’s strategies, and place
and trade associations. Adding a new orders.”
dimension to the India Pavilion this
year is the Gem & Jewellery Export The industry landscape is shifting and
Promotion Council, which is bringing has grown even more competitive,
together more than 50 exhibitors underscoring the strategic importance
to the Gemstones (Hall 5E) and of platforms like the June Fair.
Diamonds (Hall 3BDCE) sections of “Against this evolving backdrop, the
the June Fair. The pavilion will span a importance of building authentic
total area of around 600sqm. relationships with customers and
having a deeper and far-reaching
Staying ahead understanding of market changes are
Commenting on the pivotal role vital to business success. This is why
played by the June Fair in the jewellery people invest and participate in the
sector, Wolfram Diener, Senior Vice June Fair,” Diener continued.
President of UBM Asia, said, “The
June Fair is the only B2B event of its Celine Lau, Director of Jewellery Fairs
kind in the jewellery industry that at UBM Asia, added that the June
occupies this unique mid-year slot. Fair has been evolving to meet the
Around this period, jewellers and changing needs of the industry and
retailers are gearing up for what they deliver more impactful experiences
need in the second half of the year, that buyers can engage with.
from the collections that they will
be presenting at the world’s No. 1 “This year, the Antique & Vintage
fine jewellery event – the September Jewellery Pavilion will be relocated
Hong Kong Jewellery & Gem Fair – to to the Grand Foyer while the Fei Cui
the merchandise that will be in their Gallery, an exclusive section giving
display windows come peak buying prominence to some of the world’s
season. This is the best time to feel finest-quality jadeite collections, will
June 2018-14 | World Diamond Magazine 39WORLD
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C
M
Y
CM
MY
CY
CMY
K
be joining the Fine Design Pavilion and Seminars focusing on timely topics fairs globally, offers opportunities
Fine Gem Pavilion in the Grand Hall. relevant to industry stakeholders will to the world’s jewellery trade. UBM
These highly curated floor spaces will also be held. Asia’s jewellery fairs attract over
spark cross-aisle synergy and deliver an Another show highlight is the 120,000 trade buyers and over 11,000
enhanced trade show experience to both announcement on June 21 of the exhibitors from around the world. The
exhibitors and buyers,” Lau explained. honourees or finalists for the seventh September Hong Kong Jewellery &
edition of the JNA Awards. Organised Gem Fair, with over 3,700 exhibitors
Rich Content by UBM Asia, the JNA Awards and around 59,000 visitors, is the
The CORE Pavilion, now in its recognises and honours companies world’s number one fine jewellery
second year, is where one will find the and individuals that exemplify event. The June Fair is Asia’s biggest
highest concentration of Hong Kong’s excellence, leadership and innovation mid-year international jewellery fair.
established jewellery manufacturers. in the jewellery industry, with a UBM Asia also organises jewellery
These companies have expanded their focus on their contribution in Asia, fairs in Shenzhen and Shanghai in
international reach in partnership with and whose ideas and actions have China; Chennai, Delhi, Hyderabad
UBM Asia’s Jewellery & Gem Fairs in impacted positive change in their and Kolkata in India; Japan; Turkey;
Hong Kong, and have been actively businesses and communities. Singapore; Taiwan; Bahrain in
promoting the city’s standing as a the Middle East and in Moscow
frontrunner in the field of jewellery About UBM Asia’s jewellery fairs and St Petersburg in the Russian
design, manufacturing and branding. UBM Asia, organiser of the most Federation.
professional international jewellery
40 World Diamond Magazine | June 2018-14WORLD
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Istanbul glittered with all
jewelry of the world
I
stanbul, March 29th, office of UBM Asia, the number of visitors compared representatives of the jewelry
2018 - Recognized biggest exhibition organizer to the exhibition in March industry. Business contacts
as one of the top five in the Asian continent, and 2017. As part of the biggest made during the exhibition
jewelry exhibitions in the sponsored by Türk Ekonomi International Buyer Delegation helped realize around 80%
world, Istanbul Jewelry Show, Bankası (TEB), which has Program of Turkish exhibition of the exports of the Turkish
brought together products and been meeting the short and sector, 1.500 buyers from the jewelry industry.
services from 1.250 companies long-term financing needs target countries of the jewelry
and brands and 30.042 local of the jewelry sector for over industry were hosted. On Organized by UBM Rotaforte
and foreign visitors for the 20 years and recognized as the other hand, the seminars Uluslararası Fuarcılık A.Ş., the
46th time between 22 - 25 the 5th biggest international organized under sponsorship Turkey office of UBM Asia, the
March 2018. Organized by jewelry exhibition in the of HRD Antwerp alongside biggest exhibition organizer
UBM Rotaforte Uluslararası world, Istanbul Jewelry Show the exhibition provided in the Asian continent under
Fuarcılık A.Ş., the Turkey saw a 21% increase in the flow of information to the sponsorship of Türk Ekonomi
42 World Diamond Magazine | June 2018-14Bankası (TEB) which is the ternational Buyer Delegation any interruption by UBM silver, silver accessories and
leader in gold banking, and Program, 1.500 buyers from Rotaforte, Istanbul Jewelry silver household items, gold
recognized as one of the top the target markets of the Show featured over 1.250 mounters, refinery, watches,
five jewelry exhibitions in jewelry industry were hosted local and international molds, shop window
the world, the 46th Istanbul at the exhibition. jewelry companies and decorations, machinery and
Jewelry Show brought brands representing a wide equipment side industry,
together the representatives 21% increase in the number range of product groups safes, software, and logistics
of the jewelry industry at of visitors compared to and sectors including gold, and lighting product groups.
CNR Expo, Istanbul Fair previous year! jewelry, diamonds, colored
Center between March 22nd Organized twice a year for stones, precious and semi- The exhibitors had the
– 25th. And as part of the In the last 33 years without precious stones, pearls, chance to showcase their
Istanbul Jewelery Fair - the first 20 countries visited March 2018:
Turkey 18.947 Turkey 18.947
1 Iranian 918 12 Israel 296
2 Saudi Arabia 792 13 Ukraine 266
3 Algeria 693 14 Tunisian 231
4 Iraq 657 15 Azerbaijan 222
5 India 649 16 Germany 207
6 United Arab Emirates 581 17 Palestine 183
7 Lebanon 440 18 Greece 167
8 Russia 416 19 İtaly 164
9 Jordan 378 20 Pakistan 164
10 Morocco 337 Other countries 3.029
11 Egypt 305 Total 30.042
June 2018-14 | World Diamond Magazine 43You can also read
