Insurance Pride 2021 - Sheffield Haworth
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Insurance Pride 2021
Our Vision & Benefits
▪ To get every insurance company in the UK
involved in this project.
▪ Promote LGBTQ+ rights, issues, and needs
internally and externally.
▪ Profile Insurance as an industry that
welcomes, supports, and nurtures LGBTQ+
people.
▪ Raise money for LGBTQ+ charities to deliver
tangible projects or products.
We want to profile Insurance
▪ Encourage creativity and collaboration within as an industry that welcomes,
your company and the insurance market in a
supports and nurtures
way that is fun, interesting, and different.
LGBTQ+ people.
▪ Improve the profile of the Insurance market
in the LGBTQ+ community.
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‹#›The Project: Brief & Programme
▪ Design a T-shirt that promotes Pride, the LGBTQ+ community and the importance of inclusion – Be creative, daring, bold and exciting!
Each design should incorporate your organisation’s brand and the Link logo
▪ Each organisation will be asked to assign a team with a designated team lead/POC for all comms. In many instances this will be the
existing Pride committee or LGBTQ+ ERGs.
▪ You can run this project internally as a competition, ask for voluntary entries or assign a team to come up with the design. It is up to
you to decide how the project will best get traction and visibility within the company whilst using the opportunity to promote Pride.
You will receive 25 T-shirts printed with your chosen winning design as a thank you and there is the opportunity to order more
products should you want to.
▪ We encourage you to take photographs of your people, including key leadership, wearing the T-shirts which can be used as part of the
comms campaign both internally as well externally on: Link Instagram, Link website, LinkedIn and for PR and press purposes. There
will be a Marketing and PR campaign that runs throughout the programme promoting the project and the sponsors run by leading
PR company Perfect Cartel.
▪ Your winning design will be submitted into the UK wide project. Supplementary photographs of your team wearing the T-shirts can
also be submitted along with the design.
▪ The designs will be judged by a leading UK fashion designer and the winning team will receive a fabulous prize from one of our
sponsors. The winning design will also be used for the Pride parade in September providing this goes ahead as planned.
▪ A significant proportion of the profits generated from this project will be donated to LGBTQ+ charities to support projects they need
to deliver.
▪ Regulation permitting, the event will culminate in presentation of some of the best designs and the winning design at a drinks party
and presentation. Invitations come as part of our Platinum and Diamond packages or can be purchased separately.
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‹#›Time Frames and Next Steps
We would like all organisations who would like to be involved to confirm their interest as soon
as possible. When you confirm your level of involvement a framework and pack will be sent.
▪ 9th April Closing date for confirmation of your involvement and level of support
▪ 12th April Project kick-off, internal comms to start.
A webinar will be held to run through the programme, the framework and
any questions you might have regarding the process etc.
▪ 3rd May External marketing, comms and PR to start
▪ 3rd May Winning Designs submitted
▪ 7th May Artwork for your T-shirt design must be signed off
▪ w/c 31st May Your Printed T-shirts will be delivered
▪ w/c 7th June Photographs will be gathered to use for promotion
▪ June & July Awareness campaign – Webinars, roundtables, blogs, thought leadership
etc. will be run throughout June &July
TBC:
▪ Early September - Cocktail Party
▪ 11th September – London Pride, Float
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4Contacts
If you have any queries, please reach out to the below:
▪ Maurice Rose maurice.rose@pwc.com
▪ Ben Johnson b.johnson@sheffieldhaworth.com
▪ Andrew Taylor Andrew.Taylor@britinsurance.com
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