International Media Trips 2022 - Schweiz Medienreisen

 
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International Media Trips 2022 - Schweiz Medienreisen
MySwitzerland.com
                                                                           International
                                                                           Media Trips 2022.
Blausee, Kandergrund, Canton of Bern, © Callum Snape
International Media Trips 2022 - Schweiz Medienreisen
Switzerland especially selected for you.
             It is our pleasure to introduce Switzerland
             Tourism’s selection of international media trips
             for 2022. Six itineraries offer a wide range of
             activities, from sustainability and health travel
             “made in Switzerland” to the natural beauty of
             our mountains, rivers, and lakes. In addition,
             our Swiss cities are also highlighted with their
             gastronomic and cultural variety. Finally, the
             Swiss public transportation system takes you
             on a journey through its many facets and
             breathtakingly scenic routes.

             All programs are conducted in English and the
             number of participants is limited to a maximum
             of 10 journalists. Registrations are made on a                                                                                                                                                                                                                                                                                                                                                                                           Nature Park Gruyere, Pays-d'Enhaut

             “first-come, first-served” basis.

             We look forward to welcoming your journalists!
                                                                                                                                                                                                                                         D
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                     The Grand Tour of Switzerland is a suggested route that makes use of the existing
               Swiss road network. Visitors follow the route at their own risk. Switzerland Tourism
               and the Grand Tour of Switzerland association accept no liability for construction works,                                                                                                                                                                                                                                                                                                                         The Grand Tour is signposted
               diversions, signage relating to special events or safety provisions along the route.                                                                                                                                                                                                                                                                                                                              in a clockwise direction.

                                                                                                                                                                                                                                                                                                                                                                                                                                     International Media Trips 2022.                                                                                 2
International Media Trips 2022 - Schweiz Medienreisen
1. Winter magic tour.
Frozen lakes, fluffy powder snow, and majestic              Where        Lucerne,
glaciers: that’s guaranteed on the Winter Magic tour.                    Interlaken,
The ultimate snow experience starts in Lucerne. The                      Zermatt,
                                                                         St. Moritz
journey proceeds to Interlaken and finally Zermatt –
right to the world-famous Matterhorn. After that, the
                                                            When         March 4–10, 2022
Glacier and Bernina Express takes guests through the
heart of the Swiss winter wonderland to St. Moritz.         Highlights   ■   Experience the Grand Train Tour of
                                                                             Switzerland in winter
Across landscapes that are cut off from all other traffic                ■   Lucerne-Interlaken Express, Glacier
in the colder months.                                                        Express, Bernina Express
                                                                         ■   Mountain excursions and snow
                                                                             activities

2. Swiss cities for foodies.
Top-notch food and drink off the beaten track:              Where        Geneva,
discover the flavor and culinary side of Geneva,                         Basel,
Basel, and Lugano, according to tips and recommen-                       Lugano

dations from locals. Cult bars, established restau-
rants, as well as street food and pop-up concepts
                                                            When         May 2022
are on the menu on this media tour.
                                                            Highlights   ■   Gastronomy tours and special
                                                                             local tips
                                                                         ■   Local beer & wine tastings
                                                                         ■   Typical street food, as well as
                                                                             starred restaurants and bars

                                                                                       International Media Trips 2022.   3
International Media Trips 2022 - Schweiz Medienreisen
3. Outdoor travel & nature photography.
The perfect opportunity to photograph the beautiful       Where        Montreux-Vevey,
Swiss nature amidst light hikes, easy trails and e-bike                Jungfrau Region
tours. Crystal clear lakes, towering mountains, green
meadows, and breathtaking scenery are guaranteed
along the entire tour.
                                                          When         2nd half of June 2022
                                                          Highlights   ■   E-bike tour through Lavaux
                                                                       ■   Scenic train travel with the GoldenPass
                                                                           Line
                                                                       ■   Gentle hikes across Lake Brienz and
                                                                           surroundings

4. Swisstainable: travelling the Swiss sustainable way.
Switzerland as a travel destination is differentiated     Where        Zurich,
by sustainability: no other destination meets this                     Zermatt,
demand like we do. Sustainable travel means always                     Gstaad

being "closer" to the place visited and thus experi-
encing the country and its people, culture, and
                                                          When         Mid-August 2022
identity more authentically – whether by traveling by
public transport, consuming regional products, or         Highlights   ■   Sustainable accommodation:
                                                                           sustainable leaders in hospitality
staying longer at a destination. Everyone is pulling in                ■   City x mountain: best sustainable
the same direction, so it is not surprising that many                      practices
accommodations are also strongly dedicated to this                     ■   Local culture, regional products,
                                                                           authentic experiences
topic and want to offer their guests a sustainable
guest experience.

                                                                                     International Media Trips 2022.   4
International Media Trips 2022 - Schweiz Medienreisen
5. Swiss Travel System: behind the scenes.
Are you a train enthusiast? Then this trip is for you!    Where        Zurich,
Travel with us behind the scenes of train, bus, and                    Grindelwald,
boat. Discover why public transport in Switzerland                     Lucerne,
                                                                       Rigi
runs as smoothly as clockwork. The journey takes you
from the SBB operation center through the scenes of
                                                          When         September 2022
Lake Lucerne Navigation and to one of the oldest
cogwheel railways in the world at Mount Rigi. To top it   Highlights   ■   SBB operation center: the secrets of a
                                                                           clockwork system
off with two of the most important constructions in                    ■   V-Cableway in Grindelwald: latest alpine
alpine travel; to the Gotthard Base Tunnel as well as                      innovations
to the innovative V-Cableway in Grindelwald.                           ■   From old to modern: the history of the
                                                                           Rigi Railways
                                                                       ■   Gotthard base tunnel: one of the world’s
                                                                           most important constructions

6. Prevention & health programs at leading Swiss healthcare resorts.
Everyone wants to be fit and healthy into old age.        Where        Grand Resort
The cornerstones for a long life are a healthy diet,                   Bad Ragaz,
exercise and regular relaxation. But we cannot                         Bürgenstock
                                                                       Resort,
influence our genes with it. To identify personal                      Clinique La
health risks at an early stage, specialized clinics in                 Prairie
Switzerland offer comprehensive therapies in the          When         October 2022
fields of preventive and complementary medicine.          Highlights   ■   Medical centre at the Grand Resort Bad
                                                                           Ragaz
                                                                       ■   Waldhotel Health & Medical Excellence
                                                                       ■   Preventive medicine at the Clinique
                                                                           La Prairie

                                                                                     International Media Trips 2022.   5
International Media Trips 2022 - Schweiz Medienreisen International Media Trips 2022 - Schweiz Medienreisen International Media Trips 2022 - Schweiz Medienreisen International Media Trips 2022 - Schweiz Medienreisen International Media Trips 2022 - Schweiz Medienreisen
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