Introducing the Coin Laundry Business - Laundrylux
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Introducing the Coin
Laundry Business
Put the powerful Electrolux brand to work for you!
Laundrylux
“Laundrylux gave me a blueprint to success. Laundrylux financing and marketing support helped me through the entire process – and customers immediately recognize and trust the Electrolux brand. There is no compar- ison. What I appreciated the most, is that this was a complete process, as compared to other brands that simply wanted to sell me equipment.” - Jack Lanning, In & Out Laundromat, Lowell, MA
Why a laundromat? Long-term stability, higher traffic and repeat visitors are just the beginning. The laundry business is stable and has been steadily growing for nearly 70 years. Owners of coin laundries range from white-collar professionals seeking an additional revenue stream to dedicated operators with multiple stores across a region. Many successful coin laundries average a ROI of 20-35%, making it an attractive investment for a variety of entrepreneurs. A Proven Business Model – and No Franchise Fees An Electrolux Laundry Center is a unique business opportunity. It’s not a franchise, so there are no franchise fees. The failure rate and start-up costs are much lower than with many franchise investments and other small business ventures. It’s a proven business model with positive upside. The laundry business is far more recession-proof than virtually any other business — uncertain and challenging economies have tested and proven this fact. In good times and bad, people must clean their clothing and other household items. During periods of recession, when home ownership decreases, the market expands as more people are unable to afford to repair, replace or purchase in-home washers and dryers, or as they move into apartment and rental housing with inadequate or nonexistent laundry facilities. Established in 1955, Laundrylux has helped thousands of entrepreneurs open successful vended laundries across North America. We provide our customers with world-renowned laundry equipment under the Electrolux brand, as well as financing solutions and marketing support. Our expert distributor network manages the entire process including construction, supply and installation of the equipment, financing, and more.
100
Survival rates of new
FastTrack 80
laundromats vs. average
new business start-ups
Program
(percent)
60
40
Go from concept to 20
completion in 90 days.
0
Do you own a building or shopping center?
Laundromat Average new Average new
Accelerate your income with FastTrack, the exclusive business start-up business start-up
(after 5 yrs)
Electrolux Laundry Center launch program only (after 4 yrs) (after 2 yrs)
from Laundrylux. By combining our expertise in the U.S. Small Business Administration
laundry industry with our local distributor partners,
Laundrylux is able to fill your vacancy faster than
any of our competitors.
35
The FastTrack Program offers:
30
• Immediate increase in pedestrian foot traffic and
Average rates of return
new revenue potential to all businesses in your
plaza.
25 on investment for 1 year
(percent)
• Financing package through Laundrylux Funding 20
Services (LFS), a leader in the industry.
• Equipment mix recommendations, including 15
washers and dryers, as well as other necessary
equipment such as payment systems, changers, 10
soap venders, snack/soda vending machines, and
more. 5
• Flexible design guidelines for the look and feel of
the store, detailed floor plan, recommendations 0
for wall colors, flooring material options, folding Laundromat Mutual Fund Money Mkt Savings Acct
tables, seating units and bulkheads.
Sources: CLA.org, Wall Street, Journal, Baird Capital Mgmt.
• Close coordination by your Electrolux Professional
Distributor with local construction trades during
the build-out phase.
• Custom design of Electrolux exterior signs for Electrolux laundry centers deliver
maximum impact (within local ordinances).
• Interior instructional signs, decals, and more.
an exceptional branded value
• Professional marketing support for pre-opening
• Smart investment with an average ROI between 20-35%
and grand opening activities by Laundrylux Cre-
ative Services (LCS), including direct mail post- • High weekly repeat business
cards, flyers, posters, banners, public relations and • Profitable in all economic cycles
social media. • Cash business with no inventory or receivables
• Ongoing support from Laundrylux and your local • Expert marketing assistance to help build your business
Electrolux Professional Distributor. • Electrolux world-class products and reputation for quality
• Electrolux technology saves you time and money
• Exceptional local distributor support
Laundrylux Creative Services
Site Criteria:
We provide marketing expertise and
Premises Size: support to help make your laundry a
1,500-6,000 sf success. This service is unique in the industry
and available only to Electrolux store owners.
Parking:
3-5 dedicated spaces
Population:
12,000+ per sq mile, mixed ethnicity
Average Household Income:
$50,000 or below; $75,000 or below in major metro
areas
Site Qualities:
Turn-Key Store Design
• Freestanding, endcap, or inline
• Maximum glass exposure
• Highly visible to the street
• Easy ingress/egress
Strip centers anchored by a supermarket, drug
store, convenience store, or family discount
store. Other desirable tenants are check-cashing,
dollar stores, drycleaners, auto parts, and similar
businesses. Weekly destination shopping nearby is
desirable.
Terms & Options:
10-Year Primary Term with 3, 5-Year Options
Join the world of successful Electrolux
Professional laundry owners
Electrolux Laundry Centers create customers for life by providing a
unique experience with high tech features and best wash results.
An Electrolux Laundry Center is a complete turn-key package.
It includes store layout, professional signage, expert marketing
support, and superior equipment; ideal for attracting repeat
visitors. Designed for today’s hyper-busy lifestyles, Electrolux
Laundry Centers draw from a broad spectrum of consumers. And “Laundrylux is
Laundry equipment
laundromats are a great addition to strip / plaza centers. Laundry a true partner.”
financing — simplified.
users become captive spenders for other tenants in a plaza
because they have downtime while waiting for their wash and dry
cycles to complete. Laundrylux Funding Services (LFS) has
been financing coin laundry and on-
ndry equipment premises laundry operations for more than
ncing — simplified. 50 years. Our laundry finance programs provide
easy, flexible terms, low interest rates and no pre-payment penalties
available to qualified
Laundrylux Fundingcustomers. Wehas
Services (LFS) have a simple application process
ment Laundrylux Funding Services
and
beenmake quick coin
financing decisions. Businesses
laundry and on- and individuals choose LFS for
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operations support
for more thanand laundry industry-specific
mplified.
expertise. Our in-house
financefinancing professionals
provide will be with you every
Laundrylux Funding Services (LFS) has been financing coin laundry and on-premises laundry operations for more
50 years. Our laundry programs
than 60 years. Our laundry finance programs provide easy and flexible terms, low interest rates and no pre-payment
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Frequently Asked Questions Q. Is a laundromat a good tenant? A. Absolutely! A well-designed and professionally managed coin laundry delivers a steady flow of customers and activity to a shopping plaza daily. Laundry users become captive spenders for tenants in the center because they have downtime while waiting for their wash and dry cycles to complete. A majority of Electrolux Laundry Centers are fully attended with professional employees to assist customers and process drop-off laundry orders. Q. I thought laundries only attracted lower income customers? A. Today’s coin laundries serve customers from all economic backgrounds. Many people find it easier and faster to use their local laundromat because the machines provide larger capacity – they can get the entire week’s laundry done in one hour. Customers also appreciate the higher quality wash results than found in the home or in multi-family building laundry rooms. Higher income consumers often visit laundries to wash and dry large items such as bedspreads, comforters and other bulky household items. Q. What kind of foot traffic does a laundry bring to a shopping plaza? A. Electrolux laundromats bring in a consistent flow of pedestrian traffic who are “captive spenders.” For the 60 minutes it takes for customers to wash and dry their laundry, they tend to look for activities within the shopping center to spend their time and money. Other co-tenants such as grocery stores, restaurants, and other retail stores see a 30% or more increase in revenues as a result of having a laundry as a co-tenant. Q. Are laundries a stable business? A. The survival rate of coin laundries is higher than 95% after opening. It’s a proven business model and is far more recession- proof than virtually any other business. When an Electrolux Laundry Center is located in a high-traffic area and contains the right equipment mix, it will flourish year after year.
Electrolux Professional Laundry
Solutions throughout North America.
Laundrylux
800.645.2204 • laundrylux.com
461 Doughty Blvd., Inwood, NY 11096-0338
516-371-4400 • F 516-371-4204
sales@laundrylux.com • www.laundrylux.com
You should conduct your own independent research and consult with your own professional advisors before making a decision about starting an Electrolux
vended laundry operation. In making such a decision, you must rely on your own independent examination of the business opportunity, including the risks involved.
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