INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs

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INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
INVEST
      KARNATAKA
         MONTHLY

             JUNE 2021
INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
CONTACT                                                         KEY HIGHLIGHTS JUNE 2021

Ms Gunjan Krishna
Commissioner,
Dept of Industries and Commerce, GOK
Phone: +91 80 2238 6796
Email: commissioner@karnatakaindustry.gov.in

Mr H.M. Revanna Gowda
Managing Director, Karnataka Udyog Mitra
Ph: 91-80-2228 2392,
2228 5659; 2238 1232
Email : md@kumbangalore.com

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INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
Special feature: Aequs

 Journey from a speck to a sparkle

Aequs’ journey is a story of how                       aeroplanes stay in the sky, would also sow the     precision engineered aerospace components
                                                       seeds of yet another successful enterprise, this   could be manufactured in India.
it has helped Karnataka become                         time, to make actual aeroplane parts.
a shining star of manufacturing                                                                           And the way to do it was to set up a global
excellence in the Aerospace &                      Unchartered territory                              manufacturing ecosystem which, going
Defence sector                                                                                            forward, was to house a series of integrated
                                                       Though Karnataka had earned its wings as an
                                                                                                          and co-located facilities to support the entire
It all started with the passion to dream big.          Aerospace & Defence destination by then, most
                                                                                                          manufacturing value-stream – a platform
When Aravind Melligeri and his childhood friend        activity was limited to public sector units,
                                                                                                          of sorts that aimed for extreme efficiencies
Ajit Prabhu set out to chase the American              with a few private
                                                                                                          through the entire manufacturing process.
Dream by pursuing their master’s degrees in            players involved in a
                                                                                 Way ahead of             Way ahead of the times, and conceived with a
the US, the seeds of entrepreneurship had              limited way. It was
                                                                                 the times, and           30-year vision, the concept of ecosystems of
just been sowed. Landing cushy jobs with               in 2007 that Aravind
                                                                                 conceived with a         efficiency took birth.
multinational giants was not enough to quench          Melligeri set out to
                                                                                 30-year vision,
their thirst. They were eager to seek and write        establish India’s most
                                                                                 Aequs pioneered
their own destiny. In 1997, this led to the birth of   ambitious aerospace
                                                                                 the concept of
QuEST Global Engineering, that sought to bridge        enterprise     in     the
the gaps in outsourced engineering services out                                  ecosystems of
                                                       private sector. It called
of India.                                                                        efficiency.
                                                       for     state-of-the-art
                                                       precision engineering
Few would have imagined at the time that this
                                                       and manufacturing capabilities. QuEST Global
venture, which also specialised in writing code
                                                       Manufacturing was born with a belief that
to help leading aircraft makers keep the
                                                       given the right approach globally competitive
INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
Special feature: Aequs

Why Belagavi?                                      Navigating ahead                                  Cohesive ecosystem
While Bengaluru would
                           “Our networks                                                             Soon came the global foray with the
                                                   With a razor-sharp focus on taking up complex
                           are forged with
have     seemed    the                             and difficult to execute products albeit in a     acquisition of Texas-based T&K Machine in
obvious choice to set      care. We believe                                                          2015. This was soon followed by yet another
                                                   limited number, rather than chasing volumes,
up such an ambitious       in creating global                                                        acquisition, this time in France in 2016.
                                                   the pioneering venture, has generated much
enterprise, to many        partnerships with       interest from far and wide.                       These takeovers further enhanced Aequs’
it came as a surprise      recognized                                                                capabilities and more importantly, brought
when Aravind Melligeri     industry leaders        Along the way, in 2014, QuEST Global              it closer to its customer base, that includes
zeroed in on North         that drive the          Manufacturing, rechristened itself Aequs, Latin   the likes of Airbus, Boeing, Collins Aerospace,
Karnataka, and that        ecosystem,”             for equal, suggesting a partnership between       Safran, to name a few.
too Belagavi, to set it                            equal stakeholders. And accolades came
up. Dig a bit deeper       Aravind Melligeri,      easily with the feather in the cap being the      “Our networks are forged with care. We believe
and you begin to see       Chairman & CEO,         recognition as India’s first Notified Precision     in creating global partnerships with recognized
the logic.                 Aequs                   Engineering & Manufacturing SEZ. That it          industry leaders that drive the ecosystem,”
                                                   offered a full-scale manufacturing ecosystem      says Aravind Melligeri. These partnerships
Belagavi, apart from its                           serving global clients from a single location     and the global footprint, including in USA and
strategic location and its climate, also offered   turned out to be its USP. The country’s first      France, have given Aequs the capabilities and
easy access to ample engineering talent. North     vertically integrated ecosystem, spread over      reach to deliver effectively across continents
Karnataka is blessed with the presence of          250+ acres, became the go-to destination for      to customers that include giants of the
some of the best engineering and technical         global aerospace companies.                       Aerospace industry.
institutes. Add to this the presence of the
perhaps the biggest agglomeration of casting                                                         Aequs has always believed that its people
businesses and automotive parts makers, and                                                          are its strength, the core of the ecosystem.
you have access to ready talent. Moreover,                                                           It was one of the first in the country to set
Belagavi is not only close to business hubs                                                          up an inhouse Aerospace training centre, the
like Bengaluru, Mumbai, and Pune, but also                                                           Aerospace Knowledge Centre in 2016. The
provides a cosmopolitan mix to make any expat                                                        institute runs a 30-months training program
comfortable.                                                                                         for engineering graduates and diploma holders
INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
Special feature: Aequs

equipping them with skills needed to flourish      Aequs is also the first aerospace company         Striking new Ground
in the aerospace industry. A transparent and      in India to achieve NADCAP accreditation
positive work culture is also reinforced by its   and the AS9100D                                  After logging many firsts in the Aerospace
strict policies on safety with certifications      certification.     It                             sector, Aravind Melligeri has now embarked on
such as ISO 14001:2015 and BS OHSAS               was a moment of        Aerospace                 striking new ground. Aequs, which has been
18001:2007.                                       great pride for the                              manufacturing toys for some of the biggest
                                                                          Operations began
                                                  company       when                               brands across the world since 2016, is
                                                                          in 2009
A Habit of Making it First                        Airbus recognized                                now      setting     by
                                                  its   achievement       India’s 1st Precision    India’s    first     toy
Looking back, Aequs can proudly boast of          in creating the                                  manufacturing             Toys
                                                                          Manufacturing SEZ
many firsts including the largest machining        unique aerospace                                 cluster at Koppal
                                                                          at Belgaum                                           Operations began
capability of over one million machining          manufacturing                                    in Karnataka. This          in 2016
hours per year which is poised to grow to         ecosystem      and      State-of-the-art         difference this time
4 million hours in the coming years. This is      presented         it                             round is that apart         India’s 1st Toy
                                                                          technologies
nearly two times the combined capacity of         with the      most                               from manufacturing          Manufacturing
all other Indian machining players. Aequs is                              Global footprint:                                    Cluster under
                                                  prestigious                                      toys     itself,   the
also the first in India to assemble Plug Doors                                                                                  construction at
                                                  Airbus Innovation       India, US, & France      company will also
and Over-Wing Exit Doors for global OEMs.                                                                                      Koppal
                                                  Award.    It   was                               be helping other
                                                  also awarded the        3 Multinational joint    entrepreneurs add           Integrated
Its forging (JV) unit boasts of India’s largest   Airbus     Detailed     ventures                 capacity     at    the      product design &
hydraulic press at a capacity of 10,000 tons.     Parts       Partner                              Cluster.        Spread      manufacturing
Its assemblies (JV) unit, Aerostructures          Award (D2P) in                                   over 400+ acres
Assemblies India (AAI), has helped India cross    2016, 2017, 2018 & 2019, the Airbus Supply       the     Koppal Toy          Injection molding,
a major milestone by delivering fuselage plug     Chain & Quality Improvement Plan (SQIP)          Cluster (KTC), is           painting, &
doors directly to Airbus. One of its other JVs,   Award in 2018 & 2019, the Collins Aerospace      designed to house           assemblies
the Aerospace Processing India Pvt Ltd (API),     Best Supplier Award (India Region) in 2019       an entire Ecosystem
                                                                                                                               Tooling design &
was the first surface treatment units in India     and the first “Casing Industrialization Award”,   to     support     toy      manufacturing
to be approved by both Airbus and Boeing.         from Safran (SHE), under the Aequs Global        manufacturers,
                                                  Transition Model.
INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
Special feature: Aequs

                                                 Economic Zone (SEZ) and a Domestic Tariff Area    manufacturing ecosystems. It has succeeded in
                                                 (DTA), and consist of approximately 4.5 million   integrating entire manufacturing value streams
                                                 sq. ft. of factory                                in a single location establishing a template that
                                                 space        apart                                can be replicated irrespective of the sector in
                                                                      Consumer Durable
                                                 from a host of                                    which it wants to operate.
                                                                      Goods
                                                 other common
                                                 facilities,            Operations began in        With Ease of Doing Business (EODB) as the core
                                                 i n c l u d i n g      2020                       value proposition to manufacturers wanting to
                                                 warehouse and                                     set up shop in these Clusters, Aequs is adding
                                                 logistics,     skill   India’s 1st Durable        to the congenial business in Karnataka.
suppliers, and vendors across the toy                                   Goods Mfg. Cluster
                                                 development
manufacturing value chain. In line with                                 under construction at
                                                 centres etc.                                      The dream that took off a little over a decade
Hon’ble Prime Minister Shri. Narendra                                   Hubballi
                                                 When          fully                               back has now turned into a reality making
Modi’s Atmanirbhir Abhiyan for a self-reliant    operational the                                   a difference to North Karnataka and its
                                                                        An emerging global
India and supported by the Government of         two      projects      sourcing hub               people. More importantly, it is making the
Karnataka, the self-sustained ecosystem will     are expected to                                   country proud pioneering new concepts
cater to all infrastructure and operational                             Integrated design to       and conglomerations of sector-specific
                                                 provide nearly
support requirements of the toys, plastic,                              product realization
                                                 40,000 direct                                     manufacturing hubs, or the ecosystems of
and electronic manufacturing industry. This      jobs         apart     Agile industrialization    efficiencies.
apart the cluster will offer support services,   from indirect          & value creation           (ends)
skill centers, and workforce to match            employment to
manufacturing requirements.                      some two-lakh
                                                 people in North
Yet another first will be the upcoming Hubbali    Karnataka.
Consumer Durable Goods Cluster, which will
be India’s first such mega park in the durables   A legacy of sorts
sector. Also, spread over 400 acres, the
                                                 Aequs took a 30-year view when setting up
self-sustained ecosystem will house a Special
                                                 the Aerospace SEZ and seeded the concept of
INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
LEADERSHIP                Aravind Melligeri is the founder of
                          Aequs.     His farsightedness     and
                                                                              and choosing this focus fit well into my plans.
                                                                              I belonged to a middle-class family and lost

PROFILE                   differentiated approach have led
                          Karnataka to increase in-country
                          value add and gain a competitive
                                                                              my dad when I was one. My mother and
                                                                              cousins took on the responsibility to raise me
                                                                              in Hubballi. At that time, our idea of success
                          advantage in the manufacturing                      was to move to USA and make a living there. I
                          sector. Today, Aequs operates India’s               got a full scholarship for a Masters’ program in
                          first Precision Manufacturing SEZ in                 Robotics at Penn State University which took
                          Belagavi, is at the helm of developing              me to America. I eventually enrolled in a PhD
                          and building India’s first ~400-acre                 program as well and realized that concepts
                          toy manufacturing ecosystem in                      such as AI and neural networks were being
                          Koppal, Karnataka, and India’s first                 discussed back then as well but technology
                          ~400 acres sector-specific Durable
                                                                              was not advanced enough for it to be
                          Goods Cluster in Hubballi.
                                                                              implemented. So, I decided to drop out of the
                                                                              PhD program and joined Ford as a contractor.
                          Could you tell us about your                        I   was    part   of the    team      that    studied
                          childhood and early professional                    automotive        crash    analysis    and         other
                          journey?                                            scenarios.

                          I was born and raised in Hubballi and attended
                                                                              In the 1990’s, Ajith Prabhu, my current
                          the local school run by Huballi- Dharwad
                                                                              partner who is also from Hubballi and was
                          corporation up until pre university. I went on to
                                                                              working with GE in the US at the time and I
                          join REC in Suratkal (now called National

Mr Aravind Melligeri      Institute of Technology) for under graduation in
                          1986 with    a specialization    in   Mechanical
                                                                              tried     establishing    firms   which
                                                                              materialize for various reasons. In 1997, we
                                                                                                                           did    not

Chairman and CEO, Aequs   Engineering. I have been passionate about
                                                                              eventually established a small engineering

                          manufacturing and product from the beginning        consultancy firm called Quest Global and the
INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
rest is history. We quickly expanded in Karnataka     manufacturing due to the high cost involved and              done in-country. We wanted to change this
as it was a natural progression for us. By 1998,      moving from services to manufacturing was not                phenomenon. We had to establish a zone to
we had a Bangalore office and by 2000 we              the traditional path businesses took. This did not           scale and sustain these operations to make
started working with large contracts for GE and       matter to me as I saw a massive opportunity. We              large scale impact. The impact here would be to
other companies.                                      never looked for any incentives from the state as            create employment for lakhs and change the
                                                      we were so focused on setting up operations and              industrial landscape of the region. These zones
Tell us about your vision for                         delivering to the best of our ability.                       had to built out of main urban epicenters
Karnataka’s manufacturing and                                                                                      because of cost and connectivity reasons that
                                                      At that time, Aerospace sector in India was going            made us look at North Karnataka.
infrastructure sector.
                                                      through a big change in mindset. Historically,
When we set up Quest Global in Karnataka, we          aerospace      sector     in   India     ran      through    I am investing for multiple decades to come and
were essentially a services company and we            collaborations with big foreign companies. We                never for short term gains. I see adding value
were giving out engineering design to our             bought technology and equipment from other                   consistently through the years and bringing long
customers      and    they    were     getting   it   countries, but this changed in 2001-2003 where               term changes to the industrial ecosystem in
manufactured elsewhere. We soon found out             the   government      made     buying    direct    offset    Karnataka. For me it is solving a particular
that our customers were happy to manufacture          mandatory. This changed the opportunities for                problem and I am willing make the required
in India and that’s when our first ideas of            manufacturing sector in India. This allowed for us           investment.
establishing    manufacturing        infrastructure   to    expand   our      operations     and     invest   in
                                                      manufacturing in Karnataka.
began. We had no experience in manufacturing,                                                                      Most of Aequs’ projects are in
we had never worked on the shop floor, we did
                                                      Our vision with manufacturing has always been to
                                                                                                                   districts across North Karnataka.
not know what it would take to establish and
                                                      bring about in country value add. Unlike the                 What is your take on industrial
run manufacturing units. We pulled together a
                                                      services    sector,     manufacturing        is   heavily    development in the region?
small team in Bangalore and established Quest
                                                      dependent on multiple external aspects to bring
Manufacturing        to      enter      aerospace                                                                  North Karnataka is home for me, and I have very
                                                      together equipment, technology,          components,
manufacturing in India. I distinctly remember                                                                      strong roots there. When we decided to enter
                                                      processes, implementation etc. Initially, with
our funders warning us about getting into                                                                          the manufacturing sector, we were advised
                                                      Quest manufacturing, only 15-20% value was being
INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
to set up in Gujarat by multiple adviso and board     regions can be curtailed, multiple industries can be     must say that as an entrepreneur, I have my own
members. Personally, it was not a choice I could      built, and it is an advantage for Karnataka’s overall    limitations and cannot solve entire infrastructure
go for. I don’t understand Gujarat the way I          industrial   development      as      well.   We   are   problems of the state. The state’s contribution
understand Karnataka. We were entering the            overcrowding     Tier   1    cities     and    curbing   and collaboration are a must to bring about
manufacturing sector which was entirely new for       opportunities for Tier 2 and Tier 3 cities that is not   sustainable changes in the state.
us, additionally we were entering the aerospace       helping the overall development of the state.
manufacturing space which was new as well, and                                                                 I am happy to support the administration if it
                                                                                                               means we are working towards the same goal.
we were not ready to choose a new geography to        Most importantly, it was a natural progression for
                                                                                                               I am proud that we have worked with the state
setup these operations in. With three unknowns,       me to choose North Karnataka. I want to see the
                                                                                                               irrespective of the political party in power and
we were doomed to fail and I had no interest in       region flourish and I see the kind of value people of
                                                                                                               delivered value. For me policies are independent
failing.                                              the region can add. I might have a personal
                                                                                                               of who is in power. I congratulate the able
                                                      inclination, but I have set up operations in the
                                                                                                               bureaucrats in Karnataka for pushing us to do
We did study various districts across the state to    region because I see what opportunities can bring        more. I recognize the need for collaboration
choose the best location for our units. Our           out for the overall development of the state.            between the state and industries and I am happy
options were Mangalore, Bellari, Karwar, Hubballi                                                              to collaborate further.
and other areas. We eventually chose Belgaum for
                                                      You have worked closely with the
the aerospace SEZ. Belgaum has a rich casting                                                                  As I see it, the government plays an important
and manufacturing ecosystem that we required to
                                                      state   to   establish  landmark
                                                                                                               role in helping us fill important gaps in
build aerospace manufacturing units. We will go       projects in Karnataka. How can                           various aspects of development. Be it skill
where we see value for our business. Karnataka’s      investors work with the state to                         or infrastructure development, businesses
rich aerospace ecosystem also helped us make          increase investment potential?                           cannot tackle these issues by themselves. I am
that decision.                                                                                                 passionate about solving specific problems and
                                                      As I mentioned, we will invest where we see value. I     I will work with the state to make that happen.
                                                      see that value in Karnataka through my interactions
North Karnataka has so much value to add and
                                                      with bureaucrats, politicians and my peers. I            Five specific measures Karnataka can take to
this   can   be   harnessed   only   by   providing
                                                      have also learnt through the years that when you         increase investment in the state would be to
opportunities to the people of the region. If we
                                                      demonstrate a value, the state also reciprocates. I      identify and assign specific specialty to each
invest in the region migration to other states and
INVEST KARNATAKA MONTHLY - JUNE 2021 - Aequs
district and work towards building industries in      with Ford and managed three jobs at once. The         for myself before I get on calls which will
each of them; get out of Bangalore, especially        day I received my green card, I quit my position at   typically go on until noon. I have breakfast while
for manufacturing sector, create penalties for        Ford and focused entirely on building my own          I am on calls and typically eat eggs every day. By
businesses that refuse to leave Bangalore;            company. I was an immigrant and I had to work         5pm, things start slowing down. I try to make
develop airport connectivity in districts such        hard to make my space. I worked through the           time for some exercise or for a golf session in
as Shivamogga, Hasan, Bijapur and build better        entire process and until my partner Ajith Prabhu      the evening. After work, it’s usually dinner and
connectivity between Bangalore and the other          and I had the required paperwork, we worked hard      TV time with my wife. For dinner, we usually
districts in the state; continue to be consistent     to run our company.                                   have North Karnataka food at home. I usually
with policies.                                                                                              have 12 to 15 hour days. As I often say, when I am
                                                      I have learnt that constraints are the reason one     not working, I am sleeping.
You are one of Karnataka’s best                       evolves. It forces us to come up with solutions and
entrepreneurial success stories.                      makes one resilient to change. Resilience pushes a    What are your hobbies?
What are the main lessons you                         person to adapt quickly and be solution oriented.
                                                      We have made many mistakes and multiple               I love coding when I have the time because it
have learnt?                                                                                                gives me joy. I could make time to read a novel,
                                                      business plans have failed through the years. I
I do not come from a business family, I have not      have no regrets and I would not know what works       but it wouldn’t give me the same kind of
taken any courses in management and how to run        unless I try. Success for me is a journey and it is   happiness. To be honest, I don’t really pursue a
a business and I have no formal education in          about staying hungry for more. I believe the most     hobby. Connecting the dots and strategizing for
business strategy. I have learnt it all on the job.   successful business venture is the one which          our companies is my biggest pastime. I don’t
When we were starting off Quest, I had to take on     brings large-scale socio-economic impact for          enjoy shopping, my wife helps me with that. I
multiple roles including finance, accounting,          people.                                               am a foodie and I love exploring various
client servicing, and I also ran the IT department                                                          cuisines. My favorites are Thai, Mexican, Indian
for a few years. In my experience, the only thing                                                           and I live in Texas so we our own version called
                                                      What is your daily routine?
that will take us ahead is tenacity and time. If we                                                         Tex-Mex which I enjoy as well. My business
build the ability to constantly learn and build on    My day starts at 5 am if I am in the US and around    partner Ajith and I love Thai food and is our
those learnings, it will take us places.              5:30 am in India. The first thing I do is get my       cuisine of choice.
                                                      coffee. I drink a few espresso shots from my
I had started a company while I was a contractor      Nespresso between calls. I have about half hour
Specialty Covid Care Hospital, Yelahanka
Inauguration by Hon’ble Chief Minister B.S Yediyurappa and Hon’ble DV Sadananda Gowda
& Visit by Hon'ble Union Minister Nirmala Sitharaman
Industry Roundtable Discussion on
Aerospace & Defence Policy (2021-26)

Government of Karnataka is
revisiting the Aerospace and
Defense policy and conducted a
roundtable with key industry
leaders to discuss various
aspects of the upcoming policy.
The goal is to build Karnataka
to be a major state for
investors in the aerospace and
defense industry. Discussion
was also held on creating
defense hubs in the state.
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