INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.

Page created by Claude Hoffman
 
CONTINUE READING
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
INVESTOR
                      PRESENTATION
                            February2018
Sensitivity: Public
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
Company Profile

                                                 Arcelik at a Glance                                                                                    Shareholder Structure
                                        7 COUNTRIES, 18 PRODUCTION
   TL21bn                                       FACILITIES                                                    1500+
  Revenue                            (Turkey, China, Romania, Russia, South Africa,
                                                  Thailand, Pakistan)
                                                                                                             Researchers
                                                                                                             Working in                                  Free Float
   61% share of                                                                                                                                            25.2%
                     Sales and Marketing
international salesEmployees
                           Offices in
                                                                      Products and
                                                                     Services in 145
                                                                                                                   14
                  Worldwide                                                                                 R&D Centres
                                     33 countries                        Countries                                                                                       Koç Group
   TL1.9bn                                                                                                                                               Burla             57.2%

                                                                                                              3000+                                      Group

   EBITDA                                 30,000 employees worlwide                                           Patent
                                                                                                                                                         17.6%

    9.4% EBITDA                                24.000 blue collar                                           Applications
       Margin                                  6.000 white collar

    * Ranked 74th in the World Intellectual Property Organisation's (WIPO) 2017 list of companies that apply for international patents most regularly

 February 2018
Sensitivity: Public
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
60 Years of History
                                                                                                                                                               • Acquisition of Dawlance in Pakistan
                                                                                                                                                               • Establishment of Arçelik Pazarlama A.Ş.
                                                                                                                                                               • Turkey’s first 4K Android Ultraslim TV
                                                                                                                                                                & OLED TV
                                                                                                                                                               • Turkey’s first ‘Smart Home Asistant’
   Establishment in                 Beko starts marketing                       Production plants in Russia,                    Acquisition of Defy in         • Launch of TECH PRO Academy, Atölye
       Istanbul                      & sales operations                             Romania and China                               South Africa                4.0 and Garage

         1955                                2001                                         2005-2006                                      2011                                   2016

         Until 2000s The era of many firsts                            2002                                 2008-2010                                     2014                               2017

   • First productions of washing machine & refrigerator     Acquisition of the brands       • Turkey’s first Tumble Dryer Plant              • Expansion to Thailand            • JV Agreement in India with
   • Establishment of Refrigerator Plant & Compressor Plant Blomberg, Elektra Bregenz,       • First 4 door refrigerator produced in Turkey   • Listed under BIST Sustainability Tata Group’s Voltas
   • Establishment of R&D Centre and Consumer                Leisure, Flavel and Arctic      • Merge with Grundig Elektronik A.Ş.              Index                             • Start of construction work in
    Information Service                                                                      • Turkey’s first 3D LED TV                       • Establishment of recycling        Arcelik’s first Industry 4.0
   • Establishment of Dishwasher Plant & Cooking                                             • World’s first A+++ No Frost refrigerator        facilities in Eskişehir & Bolu     factory in Romania
    Appliances Plant                                                                          consuming the least electrical energy in its
   • Arçelik-LG Air Conditioning Inc. starts production                                       own class
                                                                                             • Arçelik’s first “Concept” store in Turkey

 February 2018
Sensitivity: Public
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
Corporate Vision & Strategic Targets

 February 2018
Sensitivity: Public
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
A Global Force

 February 2018
Sensitivity: Public
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
Production Plants

                                 Refrigerator W. Machine Dishwasher                                         Dryer   Oven   Cooking Ap.              TV                    A/C*

        Turkey

      Romania

   South Africa

       Pakistan

        Russia

         China

      Thailand
        India**

                      Construction of Washing Machine plant in Romania is planned to be completed in 2018                          * Air conditioner JV with LG Electronics in Turkey
                      Construction of Refrigerator plant in India is planned to be completed by 2019                              ** Refrigerator JV with Voltas in India

 February 2018
Sensitivity: Public
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
Product Portfolio

                           Built-in & Freestanding           Small Household
                                                                                       Consumer Electronics
                           Appliances                        Appliances

                      ▪   Refrigerators              ▪    Vacuum Cleaners       ▪   TVs
                      ▪   Freezers                   ▪    Kitchen Appliances    ▪   Smart Phones
                      ▪   Washing Machines           ▪    Personal Care         ▪   Notebooks & Tablets
                      ▪   Dryers                     ▪    Garment Care          ▪   POS Cash Register
                                                                                ▪   Hi-Fi Systems
                      ▪   Dishwashers                ▪    Fans
                                                                                ▪   Portable audio systems
                      ▪   Ovens                      ▪    Steam Cleaners
                      ▪   Hobs
                      ▪   Hoods
                      ▪   Warming Drawers
                      ▪   Microwave Oven                     Heating
                                                             Ventilation- AC           Components
                      ▪   Water Dispensers &
                          Water Filtration
                                                     ▪    Air Conditioners      ▪   Hermetic Compressors
                                                     ▪    Combi Boilers         ▪   Industrial Motors
                                                     ▪    Water Heaters         ▪   Appliances Motor-pumps
                                                     ▪    Room Heaters

                                                          + Kitchen Furniture

 February 2018
Sensitivity: Public
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
Brand Portfolio

                      The World is The Target Market; Arçelik is a Global Player With Its Wide Brand Portfolio

                                #1 in European Free-Standing              European Full-range Premium
                                     White Goods Market                      Home Appliances Brand,
                                2nd Largest Home Appliance                 Offering a Solution For Every
                                       Brand in Europe                     Room in The Modern Home

 February 2018
Sensitivity: Public
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
Technology & Innovation

               R&D and Innovative Technology                Intellectual Property Management                      Environment & Energy Efficiency

       • The only Turkish company among the            • The patent leader in Turkey, developing its own   • Sustainable Development and principle of
         top 1.000 allocating resources to R&D           technology without using licenses                   environmental protection as a requirement of the
                                                                                                             Total Quality Management approach
       • Continuous cooperation with national and      • The only Turkish company listed in WIPO’s Top
         international firms                             500 Companies” for 5 years & listed in top 100    • Production of goods that respects both human
                                                         with a ranking of 74 in 2017                        life and the environment
       • Globally recognized and awarded designs and
         products                                                                                          • Recycling Facilities in Eskişehir & Bolu

 February 2018
Sensitivity: Public
INVESTOR PRESENTATION - February2018 Sensitivity: Public - Arçelik A.Ş.
Sustainability

                      In line with our corporate vision, we are striving to leave a better world for next generations.

                                                             ➢ Record Breaking Products in Energy Efficiency

                                                             ➢ Platinum–Certified Green Factories

                                                             ➢ One of the first signatories «2˚C Climate Communique»

                                                             ➢ Member of Corporate Leaders Network for Climate Action

                                                             ➢ Listed in the Istanbul Stock Exchange Sustainability Index

                                                             ➢ Signed the “Paris Pledge for Action” before COP21

                                                             ➢ Signed the Road to Paris: «Responsible Corporate Engagement in Climate Policy»

                                                             ➢ SEE4All U4E Project Partner in South Africa & Thailand

 February 2018
Sensitivity: Public
Financial & Operational Highlights

 February 2018
Sensitivity: Public
Revenue Growth

               Solid Growth&Increasing International Presence

               • Strong track record of delivering growth with an
                 increasing share of international sales
28.200                                                                                                                  25.000

23.200
                                                                                                                        20.000
                                                                                                               20.841
                                                                             CAGR: 15%
18.200
                                                                                                      16.096
                                                                                                                        15.000
                                                                                             14.166            12.716
13.200                                                              12.514
                     10.557                  11.098
                                                                                                      9.647
                                                                                              8.442                     10.000
 8.200                                                              7.662
                     6.103                   6.481

                                                                                                               8.125    5.000
 3.200                                                                                        5.724   6.449
                     4.454                   4.617                  4.852

-1.800                   2012                 2013                  2014                      2015     2016    2017     0
                                                                       Domestic   International

    February 2018
   Sensitivity: Public
Expanding and Diversifying Revenue Growth

             Expanding Production Base                                     Increasing Emerging Market Exposure

            • Production has expanded into new regions with                • In addition to the improving presence in Europe and
              acquisitions and green field investments, enabling             other Developed Markets, Arcelik’s exposure to EM
              Arcelik to have a more diversified facility portfolio          has risen through succesful acquisitions and
                                                                             opening of new sales offices

            Production Breakdown – MDA6                                    Revenue Breakdown

                      2010                           2017                        2010                              2017

                                                            13%                                                           31%
                                                                                           28%
                                                                  5%
                               12%                                 3%
                                           68%                      5%
          82%                                                            49%                               39%
                               4%                                  4%
                               2%                                 2%
                                                                                                                                30%
                                                                                          23%

 February 2018
Sensitivity: Public
Strong & Sustained Profitability

              Sustainable Margins                                        Raw Material Price Index - Market                                                                        EUR/USD
                                                                                                                                                                                  1.50
            • Despite all the ups and downs in the macro                110
                                                                                                                                                                                  1.40
              conditions, Arcelik managed to deliver a sustainable      100
                                                                                                                                                                                  1.30
              profitability thanks to its global sourcing power,         90                                                                                                       1.20
              prudent management and strong position in key              80                                                                                                       1.10
              markets                                                    70                                                                                                       1.00

                                                                                       Jun-12

                                                                                                         Jun-13

                                                                                                                            Jun-14

                                                                                                                                              Jun-15

                                                                                                                                                                Jun-16
                                                                              Dec-11

                                                                                                Dec-12

                                                                                                                   Dec-13

                                                                                                                                     Dec-14

                                                                                                                                                       Dec-15

                                                                                                                                                                         Dec-16

                                                                                                                                                                                         Jan-10

                                                                                                                                                                                                           Jan-11

                                                                                                                                                                                                                             Jan-12

                                                                                                                                                                                                                                               Jan-13

                                                                                                                                                                                                                                                                 Jan-14

                                                                                                                                                                                                                                                                                                     Jan-16
                                                                                                                                                                                                                                                                                   Jan-15
                                                                                                                                                                                                                                                        Jul-13

                                                                                                                                                                                                                                                                          Jul-14

                                                                                                                                                                                                                                                                                            Jul-15

                                                                                                                                                                                                                                                                                                              Jul-16
                                                                                                                                                                                                  Jul-10

                                                                                                                                                                                                                    Jul-11

                                                                                                                                                                                                                                      Jul-12
         11.4%                                                                                                    11.0%                                                                                             11.0%
                                                                     10.4%                                                                                         10.8%
                             10.2%
                                                  9.6%                                                                                                                                                                                                                                      9.4%

          2010                2011                2012               2013                                         2014                                               2015                                           2016                                                                    2017
                                                                              EBITDA Margin

 February 2018
Sensitivity: Public
2017 Summary – Revenue Performance

                                                TRY’s YoY depreciation against hard currencies (€, $, £) and some emerging
                         Currency Impact                          market currencies (PLN, ZAR, RUB)

                                                Strong domestic demand as the govenrment lifted-off the SCT on White goods
                             SCT Cut                                 in February-September period

                                                 Higher domestic sales due to inclusion of SCT and bandrole (for CE) impact
                          Spin-off Impact                    through consolidation of Turkish sales company

                                               Consolidation of Pakistan based Dawlance in 2017 financials led to an inorganic
                      Dawlance Consolidation                                      growth

                                                 Slower growth in Western Europe, strong figures in Eastern Europe, robust
                       International Growth*      performance in South Africa and political turmoil affecting demand in ME

 February 2018
Sensitivity: Public
2017 Summary – Margin Performance

                      Dawlance Consolidation               Consolidation of higher margin Dawlance operataions

                                                ~110bps improvement (YoY) in OPEX-to-Sales ratio mainly due to operational
                              OPEX                                             leverage

                        Raw Material Cost        Significant increase in both plastic (+19% Yoy) and steel (+20% YoY) prices

                                                  ~20% depreciation of TRY against USD, further worsening the rise in raw
                         TRY Depreciation                                    material prices

                                               Lower income from Turquality programme as the incentive scheme has changed
                            Incentives                          in 2017 (2016: TL183mn – 2017: TL51mn)

 February 2018
Sensitivity: Public
Competitive Strengths

 February 2018
Sensitivity: Public
Competitive Strengths

                                             • Leading producer of white goods with a c.50% market share
                       Strength In Turkey    • Exclusive dealer network for Arçelik and Beko brands
                                             • Exclusive authorized after-sales service points, the widest network in Turkey
                                                                                                                               • 61% of sales from international
                                             • Beko the second brand in Europe (up from 7th position in 2004)
                        Solid Presence in                                                                                        sales
                                             • Arçelik the third largest white goods player in Europe
                             Europe          • Expansion into higher segment via Grundig brand in appliances                   • Sales and marketing
                                                                                                                                 organizations in 33 countries,
                                                                                                                                 sales in 140+ countries
                                             • Greenfield investment in Thailand
                      International Growth   • Acquisition of Pakistan’s leading brand Dawlance                                • Opportunistic approach to seize
                                                                                                                                 inorganic growth alternatives to
                                             • JV with Voltas, a TATA Group Company, in India
                                                                                                                                 further boost global presence

                                             • Manufacturing with its technology, no external licensing
                          Leading R&D        • The only TR company repeatedly on the top 200 PCT applicants list of WIPO
                           Capabilities      • Strategy: delivering an innovative product pipeline with energy efficient products

                                             • Production in low cost regions which are in close proximity to key markets
                      Cost Competitiveness   • Manufacturing facilities are largest of their kind leading to economies of scale
                                             • Flexible manufacturing to address different local needs efficiently

 February 2018
Sensitivity: Public
Strength in Turkey – Strong sales and dealer network

                                            • Around 3,000 exclusive dealers in Turkey for Arçelik and Beko
                       Exclusive Dealer       brands on long-term relationship
                           Network          • Dealer network => customer loyalty, proximity, and brand
                                              awareness
                                            • Arçelik manages marketing, store formats and dealer training
                                            • Indirect consumer financing=> Arçelik supports dealers via
                                              payment terms, while dealers bear consumer risk

                                            • After-sales services includes delivery, assembly, installation, repair and
                      After-sales Service     general customer support processes
                                            • 10 regional after-sales service centers
                                            • Widest after-sales service network in Turkey, +600 exclusive after-sales
                                              service points
                                            • Strong technology infrastructure. Extensive database and immediate feedback
                                              on product performance
                                            • Local call center to address customer issues quickly and effectively (7 days/24
                                              hours)

 February 2018
Sensitivity: Public
Strength in Turkey – Powerful brand-image

           Lovemark

           Arçelik and Beko brands are among the most loved brands according to IPSOS survey in WHITE GOODS category.

                      1. Arçelik   35
                      2. Bosch     15
                                                  Areas Questioned in the Survey
                      3. Beko      11             -   Spontan Awareness
                                                  -   Feeling Close to
                      4. Vestel    7
                                                  -   Fulfilling Expectations
                      5. Profilo   4
                                                  -   Most Loved, Never Give up
                      6. Samsung 3
                      7. Siemens   3

 February 2018
Sensitivity: Public
Strength in Turkey – Demand Drivers
         Marriages (000)                                                                              Divorces (000)

       700
                                                                                                                                                                                                1- Favorable demographics
                                                                                            140

       650
                                                                                                                                                                                                Population : ~80mn
                                                                                            130

                                                                                                                                                                                                • Population growth rate : 1.35%
       600                                                                                  120
                                                                                                                                                                                                • Population under age 30: 48%
       550                                                                                  110
                                                                                                                                                                                                • Population under age 15: 24%
       500                                                                                  100

       450
                                                                                                                                                                                                Average household size: 3.6
                                                                                             90

                                                                                                                                                                                                ▪ New household formation: c. 2-3%
       400                                                                                   80
              02
                   03
                        04
                             05
                                  06
                                       07
                                            08
                                                 09
                                                      10
                                                            11
                                                                 12
                                                                      13
                                                                           14
                                                                                15
                                                                                     16
                                                                                                                                                                                                ▪ Number of marriages annually: ~ 600,000

                                                                                                      02

                                                                                                            03

                                                                                                                  04

                                                                                                                        05

                                                                                                                              06

                                                                                                                                    07

                                                                                                                                          08

                                                                                                                                                09

                                                                                                                                                      10

                                                                                                                                                            11

                                                                                                                                                                  12

                                                                                                                                                                        13

                                                                                                                                                                              14

                                                                                                                                                                                    15

                                                                                                                                                                                          16
             Young Population                                                                 Construction Permits                                                                              2- Replacement sales
                                                                                            1.200
                                                                                                                                                                                                • Old appliance pool. 60-65% of refrigerators, and
                                   60+,
                                  12,5%                     0-14,                           1.000
                                                                                                                                                                                                   45-50% of washing machines currently in use
                                                           23,7%                                                                                                                                   have energy rating below A+ level*.
                                                                                             800

                                                                                                                                                                                                • Transition to built-in
                                                                                             600

                        30-59,                                                                                                                                                                  3- Penetration levels
                        39,7%                              15-29,                            400
                                                           24,1%
                                                                                                                                                                                                • Low penetration in categories like dryers and
                                                                                             200
                                                                                                                                                                                                   air conditioners
                                                                                                  0                                                                                               Source: Arçelik estimates
                                                                                                       02

                                                                                                             03

                                                                                                                   04

                                                                                                                         05

                                                                                                                               06

                                                                                                                                     07

                                                                                                                                           08

                                                                                                                                                 09

                                                                                                                                                       10

                                                                                                                                                             11

                                                                                                                                                                   12

                                                                                                                                                                         13

                                                                                                                                                                               14

                                                                                                                                                                                     15

                                                                                                                                                                                           16
      Source: Turkstat

 February 2018
Sensitivity: Public
Turkish White Goods Market

           Thanks to all demographics factors, the market has recorded a CAGR of 4.2% in 2006-2017 period
                         9
                                mn units
                         8

                         7

                         6

                         5

                         4

                         3

                         2

                         1

                         0
                                  06

                                           07

                                                      08

                                                                 09

                                                                            10

                                                                                       11

                                                                                                 12

                                                                                                       13

                                                                                                              14

                                                                                                                     15

                                                                                                                                16

                                                                                                                                           17
                        mn units                 06         07         08         09        10    11    12    13    14     15         16         17
                        Cooling                 2.1        1.9        1.9        1.7    1.9      2.2   2.3   2.6   2.4    2.5        2.7        3.1
                        Laundry                 1.8        1.6        1.5        1.5    1.6      1.9   1.9   2.0   2.0    2.1        2.2        2.5
                        Dishwasher              0.8        1.1        1.1        1.2    1.3      1.6   1.5   1.4   1.4    1.5        1.6        1.8
                        Oven                    0.7        0.8        0.7        0.7    0.6      0.8   0.8   0.8   0.9    1.0        1.0        1.1
                        Total                   5.4        5.4        5.2        5.0    5.4      6.5   6.5   6.8   6.7    7.1        7.5        8.5

 February 2018
Sensitivity: Public
Solid Presence in Europe – Core Positions in European Markets

   Beko is
   • The 2nd largest brand in total market and the 1st brand
                                                                                                                         SE               FI
     in free-standing segment in Europe                                                                       NO

   • The leading brand in the UK and Poland total white                                                                                        EE
                                                                                                                                                                     RU
     goods market                                                                       IE                    DK                               LV

                                                                                             GB                                           LT
   • Leader in France in the freestanding white goods                                                NL
                                                                                                                                                      BY
                                                                                                   BE                           PL                         BY
     market                                                                                                  DE                                                 BY
                                                                                                   LU               CZ                                                                            KZ
                                                                                                                              SK                            UA
   • The fastest-growing brand in the German white goods                                      FR
                                                                                                        CH         AT
                                                                                                                                HU
     market, doubling its market share in the last five years.                                                      SI                          RO*
                                                                                                                         HR
                                                                                                             IT                                                            GE
                                                                              PT                                           BA        RS                                         AM   AZ
                                                                                                                                                BG
   • Leader in Belgium in refrigerator and FS cooker                               ES
                                                                                                                          ME          MK
     segment                                                                                                                     AL
                                                                                                                                                                     TR*
                                                                                                                                      GR
   • Leader in Italy and Spain in freezer segment                                                                                                                                     1-3
                                                                                                                                                                                      4-6
                                                                                                                                                                                      >6
   In addition to Beko’s success, Arçelik and Arctic are the leading brands
   in Turkey and Romania, respectively.                                                                                                                                               Data not available

   Source: Panel market, Jan-December 2016 (ranking based on volume share)

 February 2018
Sensitivity: Public
Solid Presence in Europe – Core Positions in European Markets

 • Beko: Fastest growing white goods brand in the                      • Despite Beko’s price index has increased more                       • Beko is moving up the ranks in built-in segment,
   European market since 2000.                                           than 30%, market share gains continue, though                         which is more profitable and growing faster
                                                                         at a lower pace compared to 2000s.                                    compared to FS.
 • Beko moved from 21st position in 2000 to 2nd
   position in 2013                                                                                                             EU27 Segmental Breakdown
                                                                                                            Free Standing 75%                                                          Built in 25%
 • Beko is the Number 1 brand in free-standing
   market in Europe (excl. built-in segment) in 2017

 Beko Market Share (EU27)                                              Beko Free Standing Market Share (EU27)                               Beko Built-in Market Share (EU27)
10%                                                                    10%                                                                 10%
9%                                                                     9%                                                                   9%
8%                                                                     8%                                                                   8%
7%                                                                     7%                                                                   7%
6%                                                                     6%                                                                   6%
5%                                                                     5%                                                                   5%
4%                                                                     4%                                                                   4%
3%                                                                     3%                                                                   3%
2%                                                                     2%                                                                   2%
1%                                                                     1%                                                                   1%
0%                                                                     0%                                                                   0%
      00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17                  00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17               00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17

                                                                         Source: Panel market, unit volume share                             Source: Panel market, unit volume share
  Beko Market Share in EU27

           00 04 08 09 10 11 12 13 14 15 16 17
Rank       21      7     5    5     3      3   3   2   2   2   2   2
 Source: Panel market, unit volume share

 February 2018
Sensitivity: Public
Solid Presence in Europe – Entry into Premium Segment

            A Premium Brand into MDA Market

           • Leveraging Grundig’s German heritage and
             strong image in Consumer Electronics
           • Expanding the brand into Premium White Goods
             Segment (Price Index around 120 in Europe)
           • The only European to have a full product range
             which includes both MDA, SDA and Consumer
             Electronics
           • Grundig MDA sales increased by 208% in USD
             terms in between 2014-16

 February 2018
Sensitivity: Public
International Growth – ASEAN Initiative Overview

            Thailand Refrigerator Plant Overview                          Strategy

            • Investment of around USD 100 mln. (during initial           • Leverage Beko brand and its European image across
              three years), including working capital requirement           the region
            • 263k sqm plot at Hemaraj Rayong Industrial Land.            • Sourcing to 10 countries incl. Philippines, Vietnam,
            • Expandable capacity up to 800 K units                         Malaysia, Singapore, Indonesia, Australia and New
                                                                            Zealand
            • Production started in 1Q16 and already reached
              ~270K units in 2017                                         • Local refrigerator production from Thailand.
                                                                            Washing machines sourced from other Arçelik
                                                                            plants.

            ASEAN Market                                                  Incentives

            • 620 mln. population                                         • Corporate tax exemption for 8 years (capped at
            • Low penetration of white goods                                investment amount excluding land cost). Reduction
                                                                            on corporate tax during the following 5 years
            • Expected GDP CAGR between 14 and 2017E: +5%
                                                                          • Exemption on import duties on machinery
            • Washing Machine market is estimated to be around
              USD 1.65 bln. and at 6.8 mln. units*                        • Partial exemption on duties on raw materials

            • Refrigerator market worth around USD 2.5 bln. at
              appr. 8.6 mln. units*

 February 2018
Sensitivity: Public
International Growth – Pakistan

            Why Pakistan?                                                        Why Dawlance

            • A potential with its large population size and                    • Leading appliance company in Pakistan
              economic growth expectation
                                                                                • Market leader in cooling and microwave ovens
                - 6th largest country (200 mln.) in terms of                      (around 45% unit market share)
                  population
                                                                                • Runner up in laundry and A/C segments
                - Stable GDP growth over the years
                                                                                • One of the most recognised brands in Pakistan
                  (CAGR of 3,9% in last 5Ys, expected CAGR of 5%
                  in next 5Ys)                                                  • A workforce of around 3.000 with a professional
                                                                                  management team & well equipped engineers
            • FDI of multinationals, ranging from automobiles to
              energy, FMCG, medicine, telecom                                   • Three production facilities in Hyderabad and Karachi
            • Mega infrastructal projects underway (China                          - Karachi              Refrigerator & Washing Mac.
              Pakistan Economic Corridor)                                          - Karachi              Air Conditioner & MW Oven
            • Member of SAFTA (South Asian Free Trade Area)                        - Hyderabad            Refrigerator & Freezer
            • Relatively low-cost country                                       • Extensive distribution and service network with
            • An estimated market size of 1,9 mln. units of                       16 sales offices, 181 after sales service centers and
              refrigeration and laundry, and 0,9 mln. units of air                around 2.000 dealers
              conditioners and microwave ovens                                  • Annual sales of ~USD 250 million in 2017
                                                                                • High EBITDA margin of around 20%

 February 2018
Sensitivity: Public
International Growth – India

             Why India?                                                           About Voltas – Our JV Partner

            • Huge potential with its large population size and                   • Part of India’s largest conglomerate TATA Group
              economic growth expectation
                                                                                  • Leading player in Indian A/C market
            • 2nd largest country (1.3 billion) in terms of
                                                                                  • Sales of USD 895 mln. in 2015/16 FY
              population (18% of World’s total)
            • 248 million households
                                                                                  JV at a Glance
            • Stable GDP growth over the years
               ❖ Average of 7.3% in 2010-2015 period                              • Leverage both parties strengths: Arcelik’s technology
               ❖ Expected GDP growth in 2016-2021 is 7.8%                           and brand image; Voltas’ local expertise and sales
                 (CAGR)                                                             network
            • An estimated market size of 12 million units of                     • Total CAPEX of USD 155 mln. in 10 years
              refrigerators and 6.5 million units of washing                      • USD 100 mln. capital
              machines (worth app. USD 4.5 billion)
                                                                                  • The plant, which is expected to be operational in 2019
            • Low penetration for home appliances, resulting in                     in India, is planned to manufacture refrigerators
              high growth rates (CAGR of 9% for MDA9* in 2006-                      (Direct Cool and No-Frost)
              16 period)
                                                                                  • Other appliances will be largely outsourced from
                                                                                    Arcelik and trade operations will commence in 2018
                                                                                  • Around 10% market share and USD 1 bln. revenue in
                                                                                    10th year

 February 2018
Sensitivity: Public
International Growth – United States

            Small but highly profitable

           • Mainly serving to residential projects with
             higher-end products under Blomberg brand
           • Capability to produce compact products with
             strong features is the key in this niche market                      Mercedes Building, New York
           • Profitability is higher compared to consolidated
             level
           • Always on the look-out for a possible acquisition
             to enter into mass market

                                                                                   The Bond, Washington, DC

 February 2018
Sensitivity: Public
International Growth – Building a Brand Image through Sponsorships

       Beko Basketball League Sponsorships                              Football Sponsorships

      • Germany: German Basketball League- Beko Basketball Bundesliga   • Arçelik: Sponsor of National Football Team (Turkey)
      • Italy: Premier Basketball League-Beko Lega Basket Serie A       • Beko: Sponsor of Beşiktaş Football Team (Turkey)
      • Lithuania: Lithuanian Basketball League-Beko LKL League         • Grundig: Official Technology Partner of Bundesliga
          Presenting Sponsor of                                         • Beko Sponsor of FA Cup in UK in 2012-2013 & 2013-2014
      • 2015 EuroBasket European Basketball Championship (France,       • Grundig: Partner of Borussia Dortmund
        Germany, Latvia, Croatia)                                       • Grundig: Sponsor of Nürnberg and 1.FC Nürnberg in Germany
      • 2014 FIBA World Basketball Cup (Spain)
      • 2010 FIBA World Basketball Cup (Turkey)
          Main Sponsor of
      • 2009 EuroBasket (Poland)
      • 2009 FIBA Asian Championship (China)

 February 2018
Sensitivity: Public
R&D and Innovation
            1,500 R&D Staff                                                                     Cost Advantages

            • More than 1,500 researchers in 14 R&D Units in                                    • R&D activities in locations with favorable cost base
              5 countries (Turkey, UK, Taiwan, USA, Portugal)
            • Most active Turkish company in European research
              platforms (FP7/H2020)                                                             Self Reliant
           Patent Applications
                                                                                                • Self reliant
            • +3,000 patent applications                                                        • Manufacturing with own technology
            • The only Turkish company in top 200 of WIPO                                       • R&D capability in motors and compressors
              international list in the past five years (74th in ‘17
              ranking)
            • 50% of the patents are actively used in products

            Evolution of R&D Staff                                                              Patent Applications
            1.400                                                                               300

            1.200                                                                               250
            1.000
                                                                                                200
             800
                                                                                                150
             600
                                                                                                100
             400
                                                                                                 50
             200

               0                                                                                  0

                                                                                                      05

                                                                                                           06

                                                                                                                 07

                                                                                                                      08

                                                                                                                           09

                                                                                                                                10

                                                                                                                                     11

                                                                                                                                          12

                                                                                                                                               13

                                                                                                                                                    14

                                                                                                                                                         15

                                                                                                                                                              16
                      05   06   07   08   09   10   11   12   13   14   15   16

 February 2018
Sensitivity: Public
R&D and Innovation – Energy Efficient Products

                                         (A+++) -70%                  (A+++) -10%                    (A++)
                                                                    Heat Pump Dryer

                      A+ Lowest Energy                                                                       5.5L Water Consumption
                        Consumption
                                                   No-Frost Combi                     Side by Side
                                                    (A+++)-30%                        (A+++)-10%

 February 2018
Sensitivity: Public
R&D and Innovation – Innovative Technology

                                                                      VUX - Virtual User Experience

                                                                      • Virtual Control Panel with a Projector
                                                                      • Interactive interface icons and ability to control
                                                                        different products (hood, hob, dishwasher) from a
                                                                        single panel
                                                                      • Granted most prestigious design awards; IF Design,
                                                                        German Design, UX Design, EDIDA

                      Click on the image for an introductory video.
                                                                                                Click on the image for an introductory video.

                              HomeWhiz

                             • Connected smart appliances, remotely monitored
                               and controlled
                             • Smart energy management
                             • Ease of Use (Favorites, Wizard, etc)
                             • Expert Diagnosis

 February 2018
Sensitivity: Public
R&D and Innovation – New Generation Payment Systems

                                                      A New Business Model
                                                      • As per regulations, in Turkey cash registers need to
                                                        be replaced by new generation cash registers
                                                      • New generation payment systems combine the
                                                        features of cash registers and POS machines=>
                                                        facilitate controls and audits of revenue
                                                        administration
                                                      A Continuous Revenue Stream
                                                      • In addition to the selling price of the machines,
                                                        Arcelik receives a monthly fee from the banks.

                                                      Competitive Advantage of Arcelik
                                                      • Strong sales and after sales network
                                                      • Leader in cash register with Beko brand

 February 2018
Sensitivity: Public
Cost Competitiveness

      Low Cost Base
    • Most labor intensive functions including HQ, R&D and                                                            SE                  FI

      production plants located in low cost countries (LCC)                                        NO

                                                                                                                                               EE
                                                                                                                                                                   RU
                                                                                                         DK                                     LV
                                                                              IE
                                                                                                                                           LT
      Economies of Scale                                                           GB
                                                                                                                                                         BY
                                                                                              NL
    • Huge production capacities in Turkey and Romania                                       BE         DE
                                                                                                                                PL

                                                                                             LU                  CZ
           - REF and WM in Turkey are the largest plants                                                                    SK                                UA                                    KZ
                                                                                        FR
             under one-roof in Europe                                                             CH           AT
                                                                                                                                HU
                                                                                                                 SI HR                          RO
    • High capacity utilization ratios, especially in largest                                           IT                                                               GE
                                                                    PT                                                     BA        RS                                       AM   AZ
      production hubs (min. 80%)                                         ES                                                                         BG
                                                                                                                           ME         MK
                                                                                                                                 AL
                                                                                                                                                                   TR
                                                                                                                                      GR
     Geographical Proximity to Target Markets
    • Production hubs, serving nearby geographies with
                                                                                                                                                                                        32
           - ASEAN and China from Thailand and China                                                    Source: Eurostat 2016, Arçelik estimates for Turkey and Russia
                                                                                                                                                                                        n.a..

 February 2018
Sensitivity: Public
Financial Performance

 February 2018
Sensitivity: Public
Income Statement

                      TL mn                                                        2013                      2014                      2015                      2016                      2017
                      Revenue                                                    11,098                    12,514                    14,166                    16,096                    20,841
                      Gross Profit                                                3,388                     3,979                     4,536                     5,340                     6,506
                      EBIT*                                                         853                     1,024                     1,157                     1,331                     1,406
                      Profit Before Tax                                             745                       732                       785                     1,202                       821
                      Net Income**                                                  623                       638                       893                     1,304                       845
                      EBITDA                                                       1,155                     1,370                     1,527                     1,769                     1,954

                      Gross Profit Margin                                         30.5%                     31.8%                     32.0%                     33.2%                     31.2%
                      EBITDA Margin                                               10.4%                     11.0%                     10.8%                     11.0%                      9.4%
                      Net Income Margin                                            5.6%                      5.1%                      6.3%                      8.1%                      4.1%
                      Revenue Growth                                                  5%                       13%                       13%                       14%                       29%
                      EBITDA Growth                                                  14%                       19%                       11%                       16%                       10%
                      Net Income Growth                                              14%                       20%                       13%                       15%                        6%

                      * EBIT was calculated by deducting the impact of foreign exchange gains and losses arising from trade receivables and payables, credit finance income and charges and cash
                      discount expense and adding income and expenses from sale of property plant and equipment.

                      ** Net income before minority

 February 2018
Sensitivity: Public
Balance Sheet
                TL mn                             2013     2014     2015     2016     2017
                Current Assets                   7,659    8,472    9,406   10,974   13,610
                   Cash and Cash Equivalents     1,267    1,621    2,168    2,442    2,582
                   Trade Receivables             4,182    4,434    4,791    5,295    6,518
                   Inventories                   1,988    2,125    2,140    2,762    3,780
                   Other                           222      292      308      475      730
                Non-current Assets               3,752    3,923    4,332    5,935
                   Fixed Assets                  1,837    1,813    3,227    5,067    5,843
                   Financial Investments           732      894      749      239      285
                   Other                         1,183    1,217      357      630      699
                Total Assets                    11,411   12,395   13,739   16,909   20,436

                Current Liabilities              4,091    4,431    5,236    6,606    8,403
                   ST Bank Borrowings            1,673    1,803    2,185    2,251    3,262
                   Trade Payables                1,645    1,781    2,090    3,086    3,576
                   Provisions                      259      264      335      412      431
                   Other                           514      583      627      857    1,135
                Non-current Liabilities          3,181    3,566    3,826    4,299    5,118
                   LT Bank Borrowings            2,581    2,965    3,269    3,407    4,114
                   Other                           600      601      557      892    1,004
                Equity                           4,139    4,399    4,676    6,005    6,915
                Total Liabilities               11,411   12,395   13,739   16,909   20,436

 February 2018
Sensitivity: Public
Leverage
                      5,000                                                                                                     4.0
                                                                                                                        4,794

                      4,500                                                                                                     3.5

                      4,000                                                                                                     3.0

                               2.6
                      3,500                                                                                               2.5   2.5
                                                  2.3               3,286              3,216
                              2,988              3,146
                      3,000                                          2.2                1.8                                     2.0

                      2,500                                                                                                     1.5

                      2,000                                                                                                     1.0
                               0.72               0.72               0.70               0.64                             0.69
                      1,500    0.64               0.65               0.66                                                0.66   0.5
                                                                                         0.54

                      1,000                                                                                                     0.0

                              2013               2014               2015               2016                         2017
                                      Net DEBT    Net DEBT/EBITDA    Net Debt/Equity   Total Liabilities/Total Assets

 February 2018
Sensitivity: Public
Working Capital

                      TL mn                          FX Basis           TL Basis           31.12.2017                                   FX Basis          TL Basis            Total

                      ST Trade Rec.                   3,123              3,395               6,518       ST Trade Payables               1,743             1,833              3,576

                      Other Receivables                 55                52                  107        Other Payables                   451               71                521

                      Inventory                       2,223              1,557               3,780       Working Capital                 3,207             3,100              6,308

                      TL mn                          FX Basis           TL Basis           31.12.2016                                   FX Basis          TL Basis            Total

                      ST Trade Rec.                   2,381              2,914               5,295       ST Trade Payables               1,402             1,684              3,086

                      Other Receivables                 48                58                  106        Other Payables                   313               44                357

                      Inventory                       1,649              1,113               2,762       Working Capital                 2,363             2,357              4,719

                                                                                   Working Capital/Sales
                              39,1%       38,7%                                    41,8%
                                                                         39,3%                32,5%
                                                   36,2%        37,2%
                                                                                                        30,9%                                              33,8%     33,5%
                                                                                                                 30,3%       30,8%    29,3%      32,2%                         30,3%

                              Jun-14      Sep-14   Dec-14     Mar-15    Jun-15     Sep-15     Dec-15    Mar-16   Jun-16      Sep-16   Dec-16     Mar-17   Jun-17     Sep-17   Dec-17

 February 2018
Sensitivity: Public
2018 Guidance

 February 2018
Sensitivity: Public
2018 Guidance

                                      White Goods Market                                 Turkey:* Flat Sales Volume
                                       Volume Growth                                     International: c.2%

                                             Market Share                                Stable or higher market share in key regions

                                          Revenue Growth                                 Around 20% in TRY

                                            EBITDA Margin                                Around 10%
                                               2018 **

                                            EBITDA Margin                                Around 11%
                                             Long Term**
                      *6 main products, in compliance with WGMA data.
                      **EBITDA margin calculations are inline with the methodology used in calculation of historical values

 February 2018
Sensitivity: Public
Appendix

 February 2018
Sensitivity: Public
Dividend Policy
                                                                                                                                                                    Excluding sales of Koç
                                                                                                                                                                  Financial Services’ shares,
                                                                                                                                                                     pay-out ratio is ~48%
                                                     98%

                                        77%
                           71%                                                                                          67%                                            Average
                                                                                                                                                                        52%
                                                                                                           58%                                     56%
                                                                                              47%                                     49%

                                                                                                                                                                29%              32%
                                                                   22%          21%

                          2005          2006         2007         2008          2009         2010          2011         2012         2013          2014         2015            2016

                      Arçelik conducts a dividend policy within the framework of the provisions of the Turkish Commercial Code, Capital Markets Legislation, Tax Regulation, other
                      relevant legislation and the provisions of the Articles of Association governing the distribution of profits. A balanced and consistent policy
                      incorporating shareholders’ and Company requirements in line with Corporate Governance Principles is followed.

                      In principle, subject to be covered by the resources existing in legal records, by taking into consideration market expectations, long-term strategy, investment
                      and financing policies, profitability and cash position, other legislation, and financial conditions, minimum 50% of the distributable profit for the period
                      calculated within the framework of the Capital Markets Legislation is distributed in the form of cash or stock.

                      The dividend distribution date is determined by General Assembly and targeted to be within one month after General Assembly Meeting date. General
                      Assembly, or if authorized Board of Directors, could decide to pay dividend in installments within the framework of Capital Markets Legislation.

                      According to Company’s Articles of Association, Board of Directors can distribute advance dividend with the condition of being authorized and compliant with
                      Capital Markets Legislation.

 February 2018
Sensitivity: Public
Financial Risk Management

                                            Credit risk of receivables is managed by securing receivables with collaterals
                                            covering receivables at the highest possible proportion.
                      Receivable Risk
                                            Apart from bank guarantees (guarantee letters, LOC etc.), Arçelik utilizes credit
                                            insurance for international receivables and mortgages for receivables in Turkey.
                                            In credit risk control, for the customers which are not secured with collaterals,
                                            the credit quality of the customer is assessed by taking into account its financial
                                            position, past experience and other factors.

                                            Arçelik seeks to minimize gap risk in its financial and commercial liabilities by
                                            managing its balance sheet according to expected cash flows. Maturities of
                      Liquidity Risk        financial liabilities are arranged according to maturities of assets, and where
                                            possible, a mismatch between the maturities is eliminated
                                            Average maturity of debt extended via issuance of two bonds (due in 2021 and
                                            2023)=> now at +3 years

                                            Arçelik targets to maintain a net FX position close to zero and limit its exposure
                          FX Risk           to set amounts as a % of capital.
                                            On top of the on-balance sheet natural hedge and financial liability
                                            management, derivatives are also employed to maintain the FX risk at targeted
                                            levels.

 February 2018
Sensitivity: Public
Revenue and COGS Structure

                      Breakdown of Sales by Currency (2017)                       Breakdown of Raw Material Cost (2017)

                                                                                         Aliminium:     Other: 2%
                                                                                             3%

                                                                                  Copper: 5%

                                 FCY: 61%                     TRY: 39%
                                                                                                 Metal              Plastics:
                                                                                               Sheet: 41%             49%

 February 2018
Sensitivity: Public
Awards & Achievements

 February 2018
Sensitivity: Public
Disclaimer

                      This presentation contains information and analysis on financial statements as well
                      as forward-looking statements that reflect the Company management’s current
                      views with respect to certain future events. Although it is believed that the
                      information and analysis are correct and expectations reflected in these statements
                      are reasonable, they may be affected by a variety of variables and changes in
                      underlying assumptions that could cause actual results to differ materially.

                      Neither Arçelik nor any of its managers or employees nor any other person shall
                      have any liability whatsoever for any loss arising from the use of this presentation.

 February 2018
Sensitivity: Public
Contacts for Investor Relations

                             Polat Şen                     Hande Sarıdal                  Orkun İnanbil

                                CFO                       Finance Director          Investor Relations Manager

                      Tel: (+90 212) 314 34 34         Tel: (+90 212) 314 31 85      Tel: (+90 212) 314 31 14

                                                  Investor Relations App

                                                    www.arcelikas.com
                                                    investorrelations@arcelik.com

 February 2018
Sensitivity: Public
You can also read