Irish Hotel Market Review

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Irish Hotel Market Review
Irish Hotel Market Review
SUMMER 2014
Irish Hotel Market Review
Introduction

                                            The following report provides
                                            an overview and analysis of the
                                            performance of the Irish hotel market;
                                            specifically market changes since the
                                            onset of the recession and transaction
                                            activity in the first half of 2014.
                                            An overview of the general economic
                                            environment in Ireland is provided,
                                            with particular focus on the Irish
                                            tourism and hotel sectors. Following
                                            this, a detailed analysis of the Irish
                                            hotel market is presented in terms of
                                            its history and the size of the market
                                            at present by tourism border regions.
                                            In addition, the report provides a
                                            classification of hotels by star rating,
                                            together with a breakdown of tourism
                                            revenue and the volume of hotel rooms
                                            available in each region.
                                            Details on transaction activity
                                            are then provided together with
                                            investment conditions in the hotel
                                            sector; specifically purchaser type,
                                            transactions by location and the types
                                            of hotels transacted. Supply levels
                                            are discussed in terms of hotels on
                                            the market and hotel developments
                                            in the pipeline. A brief outlook is then
                                            provided on activity levels for the
                                            remainder of 2014.

2 Summer 2014 | Irish Hotel Market Review
Irish Hotel Market Review
Economic Overview and Tourism Performance

Ireland’s economic recovery is strongly underway; 2013 marked a year of significant progress and
this strong momentum continued into 2014. GNP increased sharply on an annual basis by 3.4% in
2013, driven strongly by the 4.6% increase in the latter half of the year. This strong performance
extended into 2014 with GNP growth of 0.5% in the first three months of the year, while GDP grew
sharply by 2.7% in the period.

With the world economy also experiencing a similar recovery,         Tourism exports had a particularly strong year in 2013,
particularly Ireland’s main trading partners, the US and the UK,     influenced largely by the government supported tourism
the domestic and foreign tourism markets are directly impacted.      initiative “The Gathering”, recording the highest number of
In 2013, tourism accounted for 4% of GNP. Furthermore, total         foreign residents visiting Ireland in six years. According to the
tourism revenue in 2013 stood at €5.7 billion, of which €4.2         latest CSO tourism statistics, the number of overseas residents
billion was generated from overseas visitors, a sharp rise of 12%    travelling to Ireland in 2013 reached approximately 7 million,
from 2012.                                                           of which 1.16 million were from the US and Canada, the highest
                                                                     figure ever recorded for that region. Domestically, trips by Irish
The most significant recovery indicator is the improvement in
                                                                     residents within the country also increased in 2013 for the first
the labour market, notably the reduction in the unemployment         time since 2008. This trend continued into the first quarter of
level. The latest CSO Quarterly National Household Survey saw
                                                                     2014 with an increase of 8.5% in domestic trips by Irish residents
the unemployment rate in Ireland falling to 12% in quarter one
                                                                     in the three month period.
2014, from a peak of 15.1% in the first quarter of 2012. Moreover,
the growth in total employment in the year to quarter one 2014       CSO figures reveal that overseas visitor numbers to Ireland for
was 42,700, a rise of 3.3%. One of the most significant increases    the period January to May 2014 rose by approximately 9.2%,
in employment was in the Accommodation and Food Service              an increase of 228,200 visitors when compared with the same
Activities Sector, which rose by 13,500, or 11.2%, in the period,    period in 2013. Trips by residents of the UK, Ireland’s largest
while employment in tourism in Ireland has increased by 21%          market, increased by 13.1% on an annual basis, while trips by
since the quarter one 2011 low of approximately 114,400 jobs.        residents of the USA and Canada increased by approximately
Overall, the Irish Hotels Federation (IHF) estimates that the        8%. Strong performances in both the UK and US economies
tourism sector in Ireland supports almost 200,000 jobs, of which     are significantly contributing to this resurgence in the tourism
approximately 54,000 are employed by the hotel sector.               industry and is driving the demand for hotel services in Ireland.

3 Summer 2014 | Irish Hotel Market Review
Irish Hotel Market Review
Economic Overview and Tourism Performance

While recovery in tourism and in the hotels sector is evident,      This compares with the total tourism revenue of €5.4 billion in
domestic demand in the economy remains somewhat fragile.            2012, of which €3.8 billion was received from overseas visitors.
According to the IHF, tourism recovery in 2013 was not spread       Dublin remains the region with the highest tourism revenue at
evenly throughout the country, with Dublin and other tourism        approximately 35% of the total figure. This is followed by the
hotspots such as the West and South-West regions performing         South West and West regions of approximately 19% and 13%
strongly while other, more rural, locations continue to face the    respectively.
pressure of weak domestic demand. Furthermore, personal
consumption fell by 0.1% in the first quarter of 2014 when
compared with the previous three months; however, the rate of        Figure 1
decline is significantly lower and has improved on its comparable
periods the two previous years. Moreover, the Department of          Tourism Revenue by Region, 2013
Finance projects that consumer spending will rise in 2014 and                                Tourism Revenue by Region, 2013
2015 by 0.4% and 0.8% respectively.
According to the IHF, while indebtedness in Irish hotels is
down from €6.7 billion at the end of 2011 to €5.3 billion,
                                  the significant overhanging
                                  debt problem still remains a
       74% of tourism             key issue and is supressing
revenue in 2013 was               recovery in the sector; a
generated from                    further reduction of €1.4
overseas tourists                 billion is required if the
                                                                                                           EST
                                  sector is to remain a viable                                       NORTHW
area in which to invest. This is particularly the case for
medium and smaller-sized hotels outside of Dublin that still                             WEST                                                 20% +
require investment and debt restructuring.
                                                                                                              EAST &                 DUBLIN
                                                                                                                     S
This said, investor and consumer sentiment is rising and                                                     MIDLAND                          10% - 20%
growth forecasts for Ireland have been upgraded. Having
reached a 7 year high in April 2014, the trajectory in                                                                                        < 10%
                                                                                               N
sentiment is largely on the increase. Moreover, based on the                            SHANNO
assumption of improvements in the balance of payments                                    REGION
and in employment, and increased investor activity, the
                                                                                                               AST
Department of Finance forecasts GNP and GDP growth in                                                   SOUTH E
2014 of 2.7% and 2.1% respectively.
                                                                                  EST
According to the latest Failte Ireland data releases,                      SOUTH W
provisional figures for 2013 tourism revenue in Ireland from
both domestic and overseas tourists stood at approximately
€5.7 billion. Of this, €4.2 billion was generated from
overseas tourists, which accounts for approximately 74% of the
total revenue.                                                       Source: DTZ Sherry FitzGerald Research / Failte Ireland, 2013

4 Summer 2014 | Irish Hotel Market Review
Irish Hotel Market Review
Irish Hotel Market

The roots of Irish tourism run deep; the Irish Tourism Association produced their first hotel brochure
in 1925 promoting 400 hotels. Since then, the Irish hotel market has substantially evolved, with the
number of hotels and room capacity growing significantly and doubling by the 2000s. This volume
remained stable between 2000 and 2005.

By 2007 there were 857 hotels registered in Ireland, with 51,300          Dublin
rooms. This volume had increased markedly by 2009 to reach a              The Dublin region currently has the largest proportion of hotel
peak of 915 hotels, or 60,100 rooms, almost a one-third jump in           rooms with 18,825 rooms, representing 33% of overall room
the stock of rooms and bed capacity since 2005.                           capacity. This is almost double that of the next largest proportion
Although capacity expanded rapidly during the 2000s, heavily              of hotel rooms in the South West region. In total there are 153
influenced by tax based incentives, hotel profitability remained          hotels in Dublin; of this, 11 hotels are 5 star, 45 hotels are 4 star
steady as demand for overnight stays and other hotel services grew        and 72 hotels are 3 star, with the remaining 25 hotels 2 and 1
at pace in tandem with rapidly rising disposable incomes at the time.     star rated. In terms of hotel size as reflected by the number of
                                                                          rooms, Dublin holds the three largest hotels, namely the Double
However, the property crash brought with it weakened domestic             Tree by Hilton (formerly The Burlington Hotel), Citywest Hotel
demand, which resulted in reduced hotel profitability and                 & Golf Resort and Bewleys Hotel Dublin Airport. The stock of
massive hotelier debt burdens; thus, many small and large scale           hotel rooms and bed capacity in Dublin strongly correlates with
hotels became victim to the recession. This combined with a halt          tourism revenue in Ireland in 2013, whereby approximately 35%
in construction activity resulted in the number of hotels in Ireland      of the overall tourism revenue for the year was generated in
open for business falling significantly by 11.6% to stand at 820 in       the Dublin region. Moreover, it is interesting to note that visitor
2014, with approximately 57,400 available rooms.                          numbers to Dublin in 2013, both domestic and overseas, were
                                                                          in the region of 5.8 million, which accounts for approximately
 Table 1
                                                                          a third of all visitors to Ireland in the year. This suggests that
 Volume of Hotels and Hotel Rooms, 2014                                   Dublin is not just regarded as a prime hotel location for business
                                                                          trips but for recreational and leisure purposes also.
                                                        % of Total
                                 No. of   Volume of
 Tourism Border Region                                  Hotel Room
                                 Hotels   Hotel Rooms
                                                        Capacity

 Dublin                          153      18,825        32.8%

 South West                      153      9,795         17.1%

 West                            129      6,918         12.1%

 East & Midlands                 108      6,297         11.0%                 Figure 2

                                                                              Irish Hotel Distribution by Star Rating, 2014
 North West                      100      5,337         9.3%
                                                                        Star Ratings of Hotels by Tourism Border Region
 Shannon Region                  81       5,138         9.0%

 South East                      96       5,058         8.8%                                                                                             1* 2* 3* 4* 5*

 State                           820      57,368        100%                                                                                Dublin   4    21   72   45   11

 Source: DTZ Sherry FitzGerald Research                                                                                                              5    18   61   59   10
                                                                                                                                        South West

                                                                                          EST
                                                                                    NORTHW                                                   West    6    22   54   44   3

                                                                        WEST                                                      East & Midlands    2    17   46   38   5

                                                                                            EAST &                DUBLIN
                                                                                                   S
                                                                                           MIDLAND                                                                  33   1
                                                                                                                                                     4    19   43
                                                                                                                                        Northwest

                                                                               N
                                                                        SHANNO                                                                       2    12   40   23   4
                                                                                                                                 Shannon Region
                                                                         REGION

                                                                                              AST                                                                        3
                                                                                       SOUTH E
                                                                                                                                                     5    13   38   37
                                                                                                                                        South East

                                                                        EST
                                                                 SOUTH W

                                                                                                                  Total No. of Hotels: 820

                                                                              Source: DTZ Sherry FitzGerald Research / Failte Ireland

5 Summer 2014 | Irish Hotel Market Review
Irish Hotel Market Review
South West                                                            North West
Traditionally a region that attracts plentiful tourists, it is not    The North West region recorded 5,337 hotel rooms in 2014
surprising that the South West, consisting of Cork and Kerry, has     spanning across 100 hotels. There is only 1 hotel in the North
the second highest proportion of hotel rooms in 2014, recording       West that is 5 star, while there are 33 and 43 hotels that are
9,795 rooms. Albeit interestingly, there are the same number          4 star and 3 star hotels respectively. Similar to the East and
of hotels in the South West as there are in Dublin, reflecting a      Midlands, the proportion of total tourism revenue in 2013
                                   largely popular tourist location   generated in the North West region fell to single digit figures,
        Largest number of but for smaller scale hotels.               indicating that these regions were performing at a slower pace
  4 star hotels located in After Dublin, the South West               than the prime tourist locations of the country.
                                   has the largest number of 5
  the South West                                                      Shannon Region
                                   star hotels, 10, while it has
                                   the largest number of 4 star       The Shannon Region has the second lowest proportion of hotel
hotels in the country, 59. Again the stock of available rooms in      rooms in 2014, recording 5,138 rooms in 81 hotels. Furthermore,
the South West region, representing 17.1% of the total number of      this region has the lowest number of hotels located in any region.
rooms, strongly correlates with both the proportion of tourism        Interestingly, over 90% of the rooms in the Shannon region are
revenue in the South West in 2013, approximately 19%, and the         spread across Clare and Limerick, with the remaining located in
proportion of total visitor numbers, 18%.                             North Tipperary and West Offaly. It is also noteworthy that 11%
                                                                      of the 5 star hotels in the country are located in the Shannon
West                                                                  region, while 23 hotels are 4 star and 40 hotels are 3 star.
In a similar performance bracket to the South West, the West
                                                                      South East
region holds the third spot of the top three performing regions
in 2014; tourism revenue and visitor numbers for the West both        The lowest proportion of hotel rooms was recorded in the South
recorded approximately 13% of overall tourism revenue and             East region, with only 5,058 rooms in 96 hotels, of which three
visitor numbers. In terms of room capacity, there are 6,918           are 5 star hotels, 37 are 4 star hotels and 38 are 3 star hotels.
rooms, which represents 12% of the hotel room capacity in             Furthermore, approximately 60% of the hotel rooms available in
Ireland. This is driven strongly by the stock of hotel rooms in       the South East region are located in Waterford and Wexford, with
Galway and Galway city, 7.9%. Overall there are 129 hotels in the     the remaining located in Kilkenny, Carlow and South Tipperary.
West, of which three hotels are 5 star, 44 hotels are 4 star and      Similar to the East and Midlands, the North West and the Shannon
54 hotels are 3 star, while Galway city also hosts the 5th largest    region, the proportion of tourism revenue in Ireland generated in
hotel in Ireland in terms of the number of rooms; the Connacht        the South East was in single digit figures in the year 2013.
Hotel Galway.
East & Midlands
The East and Midlands accounted for 6,297 rooms in 2014 which
represents 11% of the hotel room capacity. In total, there are 108     Figure 3
hotels in the East and Midlands region, comprising 14% of all          Volume of Hotel Rooms per County, 2014
the 5 star hotels in the country, while 38 hotels are 4 star and
46 hotels are 3 star. It is interesting to note that the East and
Midlands also hosts the county with the lowest number of hotels
and room capacity, Longford, with 23 rooms in just two hotels.
Furthermore, in terms of tourism revenue for 2013, the East
and Midlands region falls under the lower bracket of sub 10% of                                                 Donegal
                                                                                                                 5.0%
overall revenue by tourism in Ireland in the year.                                                                                                        County

                                                                                                                                                          Dublin
                                                                                                                                                          Kerry
                                                                                                                               Monaghan                   Cork
                                                                                                        Sligo
                                                                                                        1.8%
                                                                                                                                 0.6%                     Galway
                                                                                                                  Leitrim Cavan                           Donega
                                                                                             Mayo                  0.5%                      Louth 1.2%
                                                                                             4.0%
                                                                                                                             1.4%                         Clare
                                                                                                         Roscommon
                                                                                                             0.3% Longford                                Mayo
                                                                                                                    0%
                                                                                                                                   Meath                  Limerick
                                                                                                                                     2.1%                 Waterfo
                                                                                                                       Westmeath
                                                                                                        Galway            2.0%                  Dublin    Wexford
                                                                                                                                                 32.8%
                                                                                                         7.8%       Offaly                                Wicklow
                                                                                                                                  Kildare
                                                                                                                    0.6%           2.0%                   Meath
                                                                                                                           Laois                          Kildare
                                                                                                                                        Wicklow
                                                                                              Clare                        0.9%           2.4%            Westme
                                                                                              4.4%                                                        Kilkenny
                                                                                                                                Carlow                    Sligo
                                                                                                                                 0.9%
                                                                                                 Limerick                 Kilkenny                        Cavan
                                                                                                                Tipperary
                                                                                                   3.7%           1.4%      1.9%     Wexford              Tippera
                                                                                                                                      2.5%                Louth
                                                                                                                                                          Carlow
                                                                                                                       Waterford
                                                                                     Kerry                               2.7%                             Laois
                                                                                     9.2%             Cork                                                Offaly
                                                                                                      7.9%                                                Monagh
                                                                                                                                                          Leitrim
                                                                                                                                                          Roscom
                                                                                                                                                          Longfor

                                                                       Source: DTZ Sherry FitzGerald Research

6 Summer 2014 | Irish Hotel Market Review
Irish Hotel Market Review
Performance of the Irish Hotel Market

Following a number of challenging years for the Irish hotel sector, 2012 saw the re-emergence
of investors to the Irish hotel market, both domestic and international. 2013 witnessed a
stabilisation in asset values with increased optimism among hoteliers with regard to trading
conditions and willingness to invest in upgrading and refurbishment.

During the year 2013, demand for hotel properties grew at           This brought the volume of hotel sales in the first six months
speed, with approximately 40 hotel sales throughout the             of the year to approximately €187 million, with a further €31
country over the year, the most active year by volume for hotel     million of hotels sale agreed.
sales since 2006. The total value of hotel acquisitions in 2013     Notable deals in the first half of 2014 include the sale of the 4
was estimated to be in the region of €250 million.                  star Hilton Hotel Charlemont Place, Dublin 2 for approximately
The increase in hotel transactions that became very apparent        €30 million to US businessman John Malone. Other notable
in 2013 has accelerated into 2014 as banks and NAMA continue        sales include that of the 4 star Portmarnock Hotel & Golf Links
                                  to deleverage. Liquidity has      for €29.8 million to Kennedy Wilson and the Clarion Hotel
                                                                    Dublin Airport which was purchased by the Dublin Airport
         Hotel sales saw also risen in Ireland and is               Authority for approximately €10 million. It is being leased to
   a 25% increase in              becoming less of an issue for
                                  investors entering the market.    Dalata Hotel Group who have recently rebranded it as the
   quarter two 2014                                                 Maldron Hotel Dublin Airport.
                                  The past twelve months has
   when compared
                                  seen bond yields falling and      In Cork, the Radisson Blu Hotel, Little Island was acquired by
   with quarter one               expected returns rising, making   iNua Hospitality for €9 million; the well-known 4 star Oriel
                                  properties more attractive in     House Hotel, Ballincollig, was bought up by the Talbot Group
terms of pricing. This all leads to renewed investor confidence     for €8 million, shortly following its purchase of the Midleton
in the economy.                                                     Park Hotel for €3.5 million; while the 4 star Kingsley Hotel was
Transaction activity in 2014 commenced on an extremely              purchased for €7 million by the Beijing based Kang family and is
high note, with buyer appetite showing no signs of easing.          currently mid-development and refurbishment.
The opening quarter of 2014 saw the volume of hotel sales,          Elsewhere, the Rivercourt Hotel in Kilkenny was sold for €9
excluding loan sales, reach €83 million, while a stellar second     million to the Neville Group, while the 4 star Moyvalley Hotel &
quarter of the year saw a 25% increase on quarter one,              Golf Resort in Co. Kildare was sold for approximately €3 million
recording sales in the region of €104 million.                      to a consortium led by Oliver Brady.

7 Summer 2014 | Irish Hotel Market Review
Irish Hotel Market Review
Significant off-market transactions during the six month period
include the sale of the 5 star Doonbeg Lodge & Golf Club in
Co. Clare for a sum in the region of €15 million to US billionaire
Donald Trump, while the world renowned Mount Juliet Resort
in Kilkenny was sold to Brehon Capital Partners and Emmett
O’Neill for a reported €15 million.
A feature of the market that has become more prominent in
the past year is the restructuring or sale of Irish hotel debt;
loans tied to The Shelbourne Hotel in Dublin were acquired by
US investment group Kennedy Wilson for €111 million in the first
quarter of 2014, while the Ritz Carlton Powerscourt loans were
sold to Brehon Capital in the latter part of 2013.
Demand for hotel properties has been underpinned by Dalata
Hotel Group’s recent IPO raising approximately €265 million,
showing a clear sign of investor confidence in the market.
Dalata is currently Ireland’s largest hotel operator and has a
clear strategy to acquire a portfolio of well-located 3 and 4
star hotels. They have not lost any time in implementing this
strategy and have recently acquired two hotels; the Pearse
Hotel on Pearse Street for €14.4 million and the Maldron Hotel
on Parnell Square for €15.3 million. Overall, Dalata plans to use
its capital to purchase 16-25 hotels throughout Ireland.
iNua Hospitality, one of Ireland’s newest hotel investment
funds, has also demonstrated confidence in the Irish hotel
market by purchasing two well-located Radisson Blu Hotels in
Limerick city and Little Island, Cork in the first half of 2014, for
€3.5 million and €9 million respectively.

 Table 2

 Top 10 Hotel Transactions (Sold), 2014

                                                                                          Price per               Purchaser
  Hotel                                   County        Star Rating    Price    Quarter               Status
                                                                                          Room                    Origin

                                                                                                      Sold
  The Shelbourne Hotel                    Dublin        5 Star         €111m    Q1 2014                           US
                                                                                                      (loans)

  Hilton Hotel                            Dublin        4 Star         €30m     Q1 2014   €155,440    Sold        US

  Portmarnock Hotel & Golf Links          Dublin        4 Star         €29.8m   Q2 2014   €217,391    Sold        US

  Maldron Hotel Parnell Square            Dublin        3 Star         €15.3m   Q2 2014   €121,429    Sold        Irish

                                                                                                      Sold (off
  The Lodge at Doonbeg & Golf Resort      Clare         5 Star         €15m     Q1 2014   €73,530                 US
                                                                                                      market)
                                                                                                      Sold (off
  Mount Juliet                            Kilkenny      4 Star         €15m     Q2 2014   €17,442                 Irish
                                                                                                      market)

  Pearse Hotel                            Dublin        3 Star         €14.4m   Q2 2014   €142,574    Sold        Irish

  Clarion Hotel Dublin Airport            Dublin        5 Star         €10m     Q1 2014   €60,484     Sold        Irish

  River Court Hotel                       Kilkenny      4 Star         €9m      Q2 2014   €100,000    Sold        Irish

  Radisson Blu Hotel, Little Island       Cork          4 Star         €9m      Q1 2014   €63,492     Sold        Irish

 Source: DTZ Sherry FitzGerald Research

8 Summer 2014 | Irish Hotel Market Review
Irish Hotel Market Review
Investment by Location

Dublin’s hotel market, in particular, has experienced a significant recovery. With the number of
overseas tourists visiting Ireland on the increase and consumer sentiment on the rise, many
investors believe the worst is over and that there is now value for money to be found in hotels,
particularly in Dublin.

Despite the demand for hotels in regional locations lagging       Figure 4
behind that of the Dublin market, interest has picked up in
                                                                  Hotel Sales Volume by Location, H1 2014
recent months and many investors are now concentrating
on regional properties, where competition for stock is
more manageable when compared to Dublin city centre.
Investors also believe that there is still value to be achieved
in acquiring regional properties where they still have the
opportunity to buy into a recovery story and they see
the return on such properties being much greater over
the medium to long term, given that they are acquiring
properties below replacement cost.
The majority of sales in the first six months of the year were
hotels located in the Dublin region, 72%, while 11% were
in the South West and the remaining located in the South
East, the Shannon region, the East and Midlands and the
West. Furthermore, of the hotels transacted in the period,
46% were 5 star, 42% were 4 star and 12% were 3 star. This
indicates that investor interest is mainly focussed on the
larger, better quality 4 and 5 star hotels.

                                                                  Source: DTZ Sherry FitzGerald Research

9 Summer 2014 | Irish Hotel Market Review
Irish Hotel Market Review
Investor Type

Demand for hotel assets is strongest from foreign buyers, purchasing 68% of the market share in
the first six months of 2014, while domestic buyers accounted for the remaining 32% of the total
spend.

Purchaser interest ranges between those already established in       Dublin’s growing recognition as the “technology hub of Europe”
the hotel industry and also outside buyers looking to gain entry     as well as a leading location for internationally traded financial
for the first time. Many buyers see the potential to capitalise on   services means that there is significant international interest
loss-making properties and are motivated by the opportunities        in the opportunities in the economy and this is evident in the
provided by the improved tourism sector in Ireland.                  increase in hotel transactions in the Dublin market in recent
                                                                     years.
 Figure 5                                                            An analysis of the proportion of foreign buyers in the first half
 Domestic v International Buyers, H1 2014                            of 2014 saw the US dominate with a 77% share of the total hotel
                                                                     sales market and almost €156 million worth of hotel assets
                                                                     purchased. This was followed by European buyers, accounting for
                                                                     approximately 15% of the total spend. The remaining hotels were
                                                                     purchased by investors from South Africa, Northern Ireland,
                                                                     China and the Middle East. Cross border investment activity is
                                                                     being led by leading international players such as John Malone,
                                                                     Donald Trump and Kennedy Wilson. The number of repeat buyers
                                                                     in 2013 and 2014, both internationally and within Ireland, is a
                                                                     positive sign and one which bodes well for future interest in the
                                                                     Irish hotel market.

                                                                      Figure 6

                                                                      Origin of Buyers, H1 2014

 Source: DTZ Sherry FitzGerald Research

Occupancy levels and RevPARs (Revenue per available room) of
well-located properties have risen each year since 2010, while
ARRs (Average Room Rate) have increased successively since
2011. Key findings in Crowe Horwath’s 2013 Annual Irish Hotel
Industry Survey show that Room Occupancy and ARR levels
increased on an annual basis by 2.4% and €2.05 respectively,
while RevPAR increased by €3.05 to stand at €47.67, driven
mainly by increased occupancy and ARR levels. This said, ARR
levels still remain low by historical comparisons – the average
room rate at the peak in 2007 stood at €97.69.

According to PwC’s European Cities Hotel Forecast 2014 and
2015, Occupancy levels in Dublin saw a surge in the past year         Source: DTZ Sherry FitzGerald Research

and surpassed pre-recession levels, rising from 67% in 2008 to
                                78.7% in 2013 and are forecast to
                                increase to almost 80% this year
         Occupancy                                                   An analysis of the type of asset sales in the hotel market reveals
                                and into 2015. ARR in Dublin is
   levels in Dublin have expected to increase from €89.30            that the majority of hotels sold in the year to date, as per the
                                                                     value of hotels sold, were Trading Asset Sales, 60%, while Loan
   surpassed pre-               in 2013 to €93.60 and €96.50
                                                                     Sales accounted for 37% and Asset Sales, 3%. That said, one
   recession levels             in 2014 and 2015 respectively.
                                                                     large deal has the ability to skew transaction volumes, as €111
                                Furthermore, RevPAR in Dublin
                                                                     million worth of loans tied to only one hotel, The Shelbourne,
                                saw the largest increase in Europe
                                                                     accounted for the total value of loan sales while trading asset
in 2013 of 11%, to stand at €70.30, while Dublin has the strongest
                                                                     sales accounted for 19 hotel transactions in the six month period.
growth forecast for 2014 of the European cities studied. A lack
of new supply and strong demand is expected to drive RevPAR in
2014 and 2015 by 5.2% and 3.8% respectively.

10 Summer 2014 | Irish Hotel Market Review
Hotel Supply

 Figure 7
                                                                       Other hotels being offered for sale include the Maldron Hotel
 Hotel Sales Volume by Asset Type, H1 2014
                                                                       City West, guiding €3.75 million; Dublin Citi Hotel, 46/59 Dame
                                                                       Street, guiding €3 million; the 3 star Central Hotel in Tralee,
                                                                       guiding €1 million; the Tallaght Cross Hotel; the Middleton Park
                                                                       House in Westmeath, guiding €1 million; the Letterkenny Court
                                                                       Hotel, guiding €900,000; the Glencarn Hotel in Castleblayney,
                                                                       guiding €750,000 and the Pontoon Bridge Hotel in Mayo, guiding
                                                                       €550,000. The 3 star George Boutique Hotel in Limerick city is
                                                                       currently under offer significantly above the guide price of €3
                                                                       million. Furthermore, there have been market reports that the
                                                                       Premier Inn in Swords and Waterford Castle will be offered for
                                                                       sale shortly.
                                                                       Another portfolio – Project Nadal - consisting of approximately
                                                                       10 hotels is due to be brought to the market by Ulster Bank in
                                                                       the coming weeks, a move which is part of a wider deleveraging
                                                                       program by Ulster Bank which should see the disposal of their
                                                                       entire portfolio of approximately 40 hotels. Project Nadal
                                                                       includes two hotels already being operated by Dalata Hotel
                                                                       Group; Whites of Wexford and the Clayton Hotel in Galway.

 Source: DTZ Sherry FitzGerald Research

A number of hotels were sale agreed in recent months, including
the 5 star Aghadoe Heights in Killarney for €6.5 million; 5 star
Heritage Golf & Spa Resort in Killinard for €5.5 million; the Metro
Hotel and Apartments Dublin Airport for €5.5 million; the 4 star
Charleville Park Hotel in Cork for €4 million; the Fitzwilton Hotel
in Waterford in excess of €3 million and the Cavan Crystal Hotel
for €2.5 million.
There is also a healthy supply of hotels in the pipeline as a result
of NAMA and the banks’ ongoing deleveraging. NAMA are set to
capitalise on the international interest by bringing several prime
hotels to the market throughout 2014 and into 2015, particularly
in Dublin. Of the 208 hotels worldwide that have been secured
on NAMA loans, 136 of them are in Ireland. NAMA has sold 19
Irish hotels to date, recovering proceeds of €237 million; while
101 hotels have yet to be released, representing 12% of all Irish
hotels. Of the 136 hotels secured by NAMA in Ireland, almost half
are focussed in Dublin.
Hotels that have come to the market recently include three hotels
in NAMA’s first hotel portfolio - Project Venue – which consists
of the Malton in Killarney, the Gresham Metropole in Cork and
the Kilkenny Ormonde Hotel. These three premises are on offer
as individual lots or as a collective portfolio. The Savoy Hotel in
Limerick city, guiding €3.75 million, was also launched recently as
part of the City Central portfolio which includes residential and
commercial properties in Limerick city, and is being offered for
sale as an individual lot or as part of the entire portfolio.

11 Summer 2014 | Irish Hotel Market Review
New Development

Since the onset of the downturn, there has been very little hotel development with the exception of
two Dublin city hotels, The Gibson Hotel in 2010 and The Marker Hotel in 2013. However, renewed
investor confidence and improved trading conditions have revived interest and therefore activity in
hotel development, particularly in Dublin.

Planning permission is being sought for several more hotel          Planning permission has been refused for 170 bedrooms in the
extensions and redevelopments for 2014. Construction has            former Ormonde Hotel on Dublin’s Quays; while similarly, initial
commenced on the development of the Dean Hotel, Harcourt            permission for a 130-bedroom hotel development in the former
Street, Dublin 2, for an estimated €3 million.                      Irish Lights building on Pembroke Street was also refused by An
                                                                    Bord Pleanála.
Planning permission has been granted for a 165-bedroom hotel
development on Camden Street, Dublin 2 for an estimated €8.65       Development outside of Dublin includes the Kingsley Hotel, Cork,
million. Planning has also been granted for the development of      which is due to reopen as a 4 star hotel this summer.
                                 20 suites at the Merrion Hotel,
        Renewed investor Dublin 2 for an estimated €9.5
 confidence has revived million. Planning for a hotel
 interest and activity in extension, which will include 20
                                 bedrooms, at the Russell Court
 hotel development               Hotel, Harcourt Street, Dublin
                                 2 for an estimated €9.2 million;
and planning for the conversion of Findlater House, O’Connell
Street, Dublin 1 to a 198-bedroom 3 star hotel costing an
estimated €2.7 million were both given the green light. Moreover,
Dalata Plc have announced that they intend to plan further hotel
developments in Dublin.

12 Summer 2014 | Irish Hotel Market Review
Outlook for the Future

The first six months of 2014 witnessed strong performance in the Irish hotel market. The total
value of hotel acquisitions for the year 2014 is estimated at present to be in the region of €350
million, however, this could potentially be closer to €400 million with a large number of high value
properties due to come to the market in the autumn. Strong performance is expected to continue
into the latter half of 2014 with a number of hotel sales agreed in recent weeks.
Despite the uplift in the hotel industry, there exists some           In addition, “the Wild Atlantic Way” was officially launched
potential challenges for hoteliers and investors. Debt remains the    in February; Failte Ireland plans to invest €10 million in 2014
key issue which must be addressed in order for hotels to be at a      promoting the 2,500km coastal driving route which stretches
level that is sustainable. A potentially high VAT level could be a    from Cork to Donegal. This is viewed as a long-term investment
fundamental threat to smaller hotels, eroding their profitability     strategy to sustain tourism levels.
and thereby challenging the continued improvement of the hotel
                                                                      The recent announcement by the government that the current
sector. Furthermore, the IHF has called for a 30% reduction
                                                                      Capital Gains Tax (CGT) exemption will not be extended after
on local authority rates; these rates are the biggest single
                                                                      December 31st 2014 should influence hotel sales activity for the
cost that hoteliers have no control over and is a threat to the
                                                                      remainder of the year as vendors will push to ensure hotel sales
Irish tourism sector’s ability to compete effectively in both the
                                                                      are completed by year end.
domestic and overseas markets. The lack of capital expenditure
is also a challenging feature, as hoteliers may be allocating their
profits for debt repayments rather than for investment and
refurbishment purposes, which overtime would diminish the
quality of hotels in Ireland. Moreover, while the Irish economy                The strong momentum witnessed in the opening
is on the path to recovery, any downturn or upheaval in the                    half of 2014 is expected to gather pace during the
Eurozone economy can be a potential threat to Ireland’s recovery        latter six months given the high level of demand
and in turn, this would negatively impact the Irish tourism sector.     from both domestic and international investors
This said, the significant growth and recovery that is evident in
                                                                         Kirsty Rothwell, Head of Hotel Solutions
both the hotel industry and the tourism sector bodes well for the
                                                                         DTZ Sherry FitzGerald
overall wider economic recovery, in particular for employment
levels in the industry given the labour-intensive nature of the
business.

13 Summer 2014 | Irish Hotel Market Review
Authors
Marian Finnegan
Chief Economist, Director
Research
+353 (0) 1 237 6341
marian.finnegan@dtz.ie

Deirdre O’Reilly
Research Graduate
+353 (0) 1 237 6365
deirdre.oreilly@sherryfitz.ie

Kirsty Rothwell
Head of Hotel Solutions
+353 (0) 1 639 9386
kirsty.rothwell@dtz.ie

About DTZ Sherry FitzGerald
DTZ Sherry FitzGerald is the sole Irish affiliate of DTZ, a global leader
in property services. With Irish offices in Dublin, Cork, Galway, Limerick
and an associated office in Belfast, we are the largest commercial
property advisory network in Ireland and are part of Sherry FitzGerald
Group, Ireland’s largest real estate adviser.

We provide occupiers and investors around the world with
best-in-class, end-to-end property solutions comprised of leasing
agency and brokerage, integrated property management, capital
markets, investment, asset management and valuation.
www.dtz.ie

© 2014

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