ISRAEL SEPTEMBER DATA 10.16.20
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ISRAEL
SEPTEMBER DATA
10.16.20
Agenda 2 Travelzoo overview What members are saying Recent case studies Recommendations
Trusted Industry Expert 3
Trusted Source
Vetting travel content for over 20 years
Diverse Products
Performance-driven products and native content products
High Touch Content
Unmatched travel industry knowledge
Irresistible actionable content
Large Closed-User Group
14 million members in the U.S.
30 million members worldwide
Influences Bookings
52% of Travelzoo members booked a Travelzoo deal when
they were not planning to, but the offer was too good to pass up
Source: Travelzoo U.S. Member Survey, December 2019
Travelzoo Members are Your Best Customers 4
and Future Prospects
WORLDLY CONSUMERS AFFLUENT
91% 67% 54%
have valid passport female HHI of $100K+
compared to 43% of compared to 20% of
U.S. population 33% male U.S. population
ESTABLISHED
SMART
48% 91%
ages 45-64
college
17% ages 25-44
educated
35% ages 65+
Source: Travelzoo U.S. Member Survey, December 2019
Agenda 5 Travelzoo overview What members are saying Recent case studies Recommendations
Members Are Ready to Be Inspired While Social Distancing 6
53% 46% 93%
are finding joy are interested in are interested
during this time (while seeing information in receiving travel
“social distancing”) about fun, new and/or deals right now
by planning future trending places to
travel visit right now
Source: Travelzoo U.S. Member Survey, September 1-3, 2020; n=1,445
Members are Most Interested in Seeing 7
Vacation Packages Right Now
80%
71%
want to see vacation
70% packages (with various
travel dates) that won’t
60% likely be available again at these rates and are
fully refundable or changeable without fees
50%
40%
Vacation packages (with various travel dates) that won’t likely be available
30% again at these rates and are fully refundable or changeable without fees
Extremely low airfare sales for future travel that are changeable without a
fee
Information about fun, new and/or trending places to visit
20%
Hotel deals that are fully refundable for travel through the end of 2020
10% Restaurant offers that include takeout or delivery options to be used now
Cruise offers (with various travel dates) that won’t likely be available again
at these rates and are fully refundable or changeable without fees
0% Restaurant offers for dine-in that you can use through the end of the year
April 9-13 May 9-11 June 2-3 July 9-12 August 7-10 September 1-3
Sources: Travelzoo U.S. Member Surveys, April 9-13, n=2,133; May 9-11, n=2,116; June 2-3, n=2,235; July 9-12, n=1,798, August 7-10, 2020, n=1,721; Travelzoo U.S. Member Survey, September 1-3, 2020
Members’ International Travel Intentions Remain Consistent, 8
with Most Not Willing to Travel Abroad Until 2021 or later*
Book Travel
70%
50%
40%
16% 14%
Last month 10% Last month
2020 2021 2022 2020 2021 68%
2022
Year Members Will Book, at the Earliest vs. Year Members Will Travel, at the Earliest
*at the earliest
Source: Travelzoo U.S. Member Survey, August 7-10, 2020, n=1,721; Travelzoo U.S. Member Survey, September 1-3, 2020; Percentages may not total 100 due to rounding
40% Would Book a Future International Trip in 2020, 9
At the Earliest
35%
Book Travel
September – December 2020 40% 16%
30%
January – April 2021 32% 31%
25% May – August 2021 12% 27%
September – December 2021 6% 12%
20% 2022 or later 10% 14%
15%
10%
5%
0%
September October November December January February March April May June July August September October November December 2022
2020 2020 2020 2020 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 2021 or later
Book Travel
Month Members Will Travel Internationally (at the Earliest) vs. Month Members Will Book (at the Earliest)
*at the earliest
Source: Travelzoo U.S. Member Survey, August 7-10, 2020, n=1,721; Travelzoo U.S. Member Survey, September 1-3, 2020; Percentages may not total 100 due to rounding
COVID-19 Testing & Quarantine Protocols 10
Impact Travel Plans Differently
Source: Travelzoo U.S. Member Survey, July 9-12, 2020, n= 1,804; Percentages may not total 100 due to roundingEurope Continues to Be Most Popular 11
International Travel Region
Region Members are Most Likely to Travel to for Next International Vacation
Source: Travelzoo U.S. Member Survey, September 1-3, 2020; n=1,445Top Destinations for Travelzoo Members 12
Top Destinations* for
1
2
3
4
5
6
7
8
9
10
*Destinations that members plan to visit, even if only tentatively scheduled
Source: Travelzoo U.S. Member Survey, September 1-3, 2020; n=1,445; Travelzoo U.S. Member Survey, December 13-17, 2019, n=1,414Beach Vacations Maintain Popularity Among Members 13
Types of Vacations Members are Interested in Taking in the Next Two Years
Beach 60%
56%
Road trip 38%
44%
Cultural & historical 54%
sightseeing / experiences 29%
City getaway 39%
28%
Adventure 30%
23%
35% Pre-Pandemic
Cruise 21% Mid-Pandemic
Food & wine / culinary 24%
21%
Camping / glamping 14%
20%
Eco / nature trip 13%
14%
Multi-generational trip 11%
12%
Escorted tour 24%
11%
Source: Travelzoo U.S. Member Survey, December 13-17, 2019, n=1,530; Travelzoo U.S. Member Survey, September 3-5, 2020; n=1,475The Majority of Members Are Likely to Travel Domestically 14
Before a COVID-19 Vaccine Is Made Available to the Public
Source: Travelzoo U.S. Member Survey, July 9-12, 2020, n= 1,804; Percentages may not total 100 due to roundingOnly One-Third of Travelzoo Members Are Not Willing 15
to Travel Internationally Before a COVID-19 Vaccine
How Willing Members are to Travel Internationally
Before a Vaccine is Made Available to the American Public
Source: Travelzoo U.S. Member Survey, September 1-3, 2020; n=1,445Agenda 16 Travelzoo overview What members are saying Recent case studies Recommendations
Members’ Actions Mirror Their Intentions 17
HAWAII FLORIDA BEACH
Most-searched destination A St. Pete Beach resort Newsflash: San Francisco to Tahiti $540
on travelzoo.com in April generated more than roundtrip
500 room nights
Top 20 result: Open rate:
for summer travel
100K clicks 20.9%
for Hawaii airfare
CTR:
9.4%
Source: Travelzoo AnalyticsOver 500 Room Nights Each at International Beach Resorts 18 BELIZE: BAJA, MEXICO: MAYAKOBA, MEXICO: $179 3-Night Getaway for Travel Later This Year $299 Rosarito Beach 2-Night Escape with $220 in Extras $489 Rivera Maya 3-Night 5-Star Escape for 2 BERMUDA: BARBADOS: CURACAO: $599-$649 Bermuda 3-Night Escape for 2 $759 3-Night All-Inclusive Stay for 2 $499 4-Night Beach Retreat w/$150 Credit Source: Travelzoo Analytics
Independent International Case Study: 19
Costa Rica
Clicks
111,870 clicks; nearly 70,000 clicks in a single day
(more single-day clicks in one day than any time in
our partnership)
Engagement
19% CTR; overall Top 20 newsletter had higher
open rate on April 15, 2020 than April 17, 2019
High bookings
82 bookings
2.5 pax per bookings, that's 205 passengers
Key Components
High degree of flexibility with pricepoint we never see
(two things members asked for in our weekly surveys)
Source: Travelzoo AnalyticsCase Study: 20
Azores
Headline
$499 – Portugal’s Azores Islands Weeklong Retreat w/Air
Send Date
June 17, 2020
Data
99,703 clicks
Results
Client reported 400 bookings; offer drove more clicks in two
days than their entire last campaign
Source: Travelzoo AnalyticsCase Study: 21
Switzerland
Headline
$1399 – Switzerland 4-City 2021 Vacation w/Flights
Send Date
July 8, 2020
Data
45,135 clicks
Results
The package sold out of all of the dates offered in the Top 20,
including February dates, and the client had to create more
Source: Travelzoo AnalyticsCase Study: 22
Mexico (All-Inclusive):
Headline
$489 – Cozumel 6-Night All-Inclusive Vacation w/Air
Send Date
June 10, 2020
Data
86,975 clicks
Results
Client reported 120 bookings, 303 pax and 855 room nights
sold. Revenue manager at the featured hotel called the client
in tears, saying that they were on the brink of closing prior to
the send, but now, they had so many rooms booked that they
could stay open and didn’t have to lay off any staff! Client
said, “You guys have no idea how much you’re helping the
industry right now – it goes beyond what you can see.”
Source: Travelzoo AnalyticsAgenda 23 Travelzoo overview What members are saying Recent case studies Recommendations
What We Recommend 24
Flexible
Long travel window
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