It's a luxury brand made of finest fleeces with Biella - Moda Biella
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Date Publication
March 2020 Glittering India
[interview]
‘‘it’s a luxury brand made
of finest fleeces with Biella
Shrunk finish’’
- Malcolm Campbell, european Advisor,
Moda Biella
M
alcolm Campbell began work at Hirst & Mallinson of
his career in the textile Huddersfield, as the assistant
industry in 1969, as an designer. Additionally, I’m glad
apprentice weaver and textile to have been associated with
designer for A&J Macnab of companies like West Riding
Haddington in Scotland. He Fabrics, Leeds; The Edinburgh
attended the Scottish College Woollen Mill, Yorkshire; The
of textiles in Galashiels on Woolmark Company, Ikley, the
block release, and in 1975 was Holland & Sherry Group and
awarded the City & Guilds of currently working with Moda
London Institute certificate in Biella, aiming to provide the
Textile Design and Colour, and customers with finest quality
Business Management. In 1975 he luxury fabrics that embrace
moved to Yorkshire as assistant newness in design and colour
designer with Hirst & Mallinson as well as technical innovation
of Huddersfield, and in 1978 was to enhance the wearing and
appointed Sales and Marketing comfort properties of the clothes
Director of West Riding Fabrics tailored from my cloth.
in Leeds. Currently, he works
with Moda Biella. He believes what inspired you to enter
that textile education is crucial this profession?
to the future of our industry, not My mother, Frances, was a
only to the technicians, but to the mender of cloth for a Scottish
retailers, the retail sales staff and weaver, and I was fascinated
the consumer. In conversation by her work, and the beautiful
with John Pereira, he talks about clothes and colours, the designs
his professional journey, bringing and the textures that she worked
the brand to the Indian market with. She was my inspiration,
and his vision for the brand. and I followed in my mother’s
footsteps into the fashion textile
industry. As Scotland is well-
How has your professional known for producing high-
journey been so far? quality textiles and clothing,
The journey has been enriching, I got exposed to the textile
exciting and very rewarding, industry at a young age.
with every step I took and every
milestone I achieved. It has given what does Brand - Moda
me some amazing experiences Biella stand for?
and teachings. I began as an Moda Biella upholds the vision
apprentice weaver and textile of providing luxury fabrics
designer for A&J Macnab of made of exotic natural fibers to
Haddington in Scotland, in the the discerning customers. The
textile industry in 1969, but soon brand offers the finest cloths,
moved to Yorkshire, in 1975 to the best on the market that will
look good, drape well How the company
and wear much longer plans to accomplish its
than less expensive strategic goals?
alternatives. We, at Moda Biella will work
Moda Biella use the tirelessly on design
finest fleeces from the research, on textile
finest merino sheep, education, on customer
spun in to the most collaboration, to ensure
beautiful yarns, dyed that all the clothes that
in to seasonal colors we develop and create
that are then woven are not only the most
into plain, gun club, beautiful fabrics, but that
windowpane, glen they are also the pristine
check and herringbone qualities for the bespoke
designs, then given a tailor to work with and
wonderful Biella Shrunk style beautiful garments,
finish which is unique and that are the smartest,
and exclusive to the most handsome and most
brand. comfortable clothes for
the consumer to wear.
why the group We will work throughout
invested in bringing the country, and have
an italian heritage collections for each area,
brand to the indian for each season, for each
market? age group. We will work
Today’s man in India on special collections
should strut and display with prestigious
his individuality, garment designers to
be proud, be collaboratively promote
fashionable, be happy the art, the craft and the
as a Moda Biella Man. skill of both the weaver
Knowing the pulse and the tailor.
of the market, Italian
prowess with Indian Your current objectives
consumer demand. An and vision for the brand
outstanding collection Well, we at Moda Biella
of beautiful cloth, for envision to persistently
the man who wants innovate, while not
to look good and to compromising with
feel good throughout the quality of our
the year in Spring and fabrics. We’ve always
Autumn clothes. Learn strived towards using
the story of the wool exotic natural fibres
from Australia, New to manufacture best
Zealand, and Tasmania, quality fabrics. Once
the clothes designed, we have established the
warped woven and Brand with the top key
finished in Biella, and Indian retailers, we will
the sartorial suits then focus on new and
tailored in cities around exciting developments
India. Weaving Stories about wonderful cloth. Moda to distinguish our offer from that of our competitors.
Biella caters for three groups of men, from 25 to 35 in While others may move to simpler blends, easier weaves
new designs, bright colors and technical innovations, and less expensive clothes, Moda Biella will always
35 to 55 in quality luxury cloths with merino wool and be faithful to quality. We will work with more exotic
cashmere blends, and a classic ageless trend of tradition blends, more complicate weaves, more intricate finishes
for the 55 year old plus man. Grandfather, Son and to satisfy a more demanding and stylish customer, who
Grandson are all satisfied with the style and flair of no longer wants to look like everyone else on the high
Moda Biella. street, in the clubs, or while out socially. Moda Biella
will never compromise on quality so our customer never
has to compromise on style. history of the Harris Tweed Industry and textile design.
(This film can still be seen on You Tube – Malcolm the
what has made the brand most successful? weaver.) My children were so inspired by the weaving
The brand’s success to date has been by working and colour process, that I decided to write a book
closely with our key customers, India’s top retailers and on colour to teach 4 to 8 year old children about the
bespoke tailors. It is they who have helped to mould art of colour and the craft of weaving. My daughter
the structure from which we will grow. Following the Sharon Campbell from New Zealand illustrated
launch of Moda Biella, I have just completed a tour the book. This was followed by two other books
visiting tailors in New Delhi, Jaipur, Ahmedabad, Surat, teaching children about the danger of pollution and
Bangalore and Amritsar. I have a plethora of ideas for contamination, and the other about the elements, the
clothes, for designs, for tide and the wind. So now Malcolm the weaver teaches
colours, for finishes and for children about colour, craft,
styles that will be exactly nature, the environment
right for the market place and sustainability.
because it is what the
market place would be Our next project is being
demanding …. Newness, sponsored by BBC Scotland
innovation, excitement. for BBC Alba on The Isle
Moda Biella will deliver of Lewis and is a pilot
that to a receptive market animation programme on
place of men keen to colour and weaving called
change their image to ‘A Grey Day’, still aimed at 4
change their style to to 8 year old children, and if
become more innovative the animation pilot works,
with fashion …. To become there is an opportunity for
peacocks. By working with a 52 episode series, teaching
the market, by predicting children everything that
the trend, and with the they have to know in these
confidence to create crucial 4 years of their
newness, Moda Biella will lives. The ideal scenario is
prosper and thrive. for this then to go global,
and have the animation
elucidate on each one of series and the Malcolm the
us having a designer in weaver books translated in
us. to Hindi, Mandarin, Arabic,
Creativity is a wonderful French and German.
talent, and should be
encouraged in adults and Any message for our
children alike, whether readers about your field
it is painting, dancing, Enjoy the happiness of
singing or acting. Literacy living. Do not get too
is also important, tied up in the humdrum
maths, English, science. of daily work, it can be
Unfortunately our children tedious and boring, Textile
today are not being taught Design and creativity has
creativity, which is very been a wonderful career
sad. Education is judged for me spanning over 50
on literacy results, and many schools around the world years. I have enjoyed every
are dropping art and music as subjects. Everyone can moment, and I know that there is more fulfilment
paint a picture, everyone can sing a song. We all have and enjoyment to come. I would advise the readers to
imagination and we can call dream …. That is the gift of appreciate that the world is changing, the way we live
the designer. our life today will not be the way that our children live
their lives tomorrow. Technology is driving change in
throw some light on Malcolm the weaver books & every aspect of society. Do not get caught up in this rat
animation race, where your success is measured by how busy you
Malcolm the weaver books were inspired by the BBC are. Measure your success by how happy you are. My
Scotland CBeebies children’s programme Malcolm motto is ‘Be a warrior, not a worrier’.
the weaver, when my twin son and daughter Aidan &
Zoe and I spent 3 days on The Isle of Lewis filming theYou can also read
