January 2021 - Seeking Alpha

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January 2021 - Seeking Alpha
January 2021

Confidential – For Discussion & General Information Purposes Only
January 2021 - Seeking Alpha
Disclaimer

     General

     •   The information provided in this presentation pertaining to PARTS iD, Inc. (“PARTS iD," the "Company," “we,” “us” or “our”), its business assets, strategy and operations is for general
         informational purposes only and is not a formal offer to sell or a solicitation of an offer to buy any securities, options, futures, or other derivatives related to securities in any jurisdiction
         and its content is not prescribed by securities laws. Information contained in this presentation should not be relied upon as advice to buy or sell or hold such securities or as an offer to
         sell such securities. This presentation does not take into account nor does it provide any tax, legal or investment advice or opinion regarding the specific investment objectives or
         financial situation of any person. While the information in this presentation is believed to be accurate and reliable as of its respective dates, PARTS iD and its agents, advisors, directors,
         officers, employees and shareholders make no representation or warranties, expressed or implied, as to the accuracy of such information and PARTS iD expressly disclaims any and all
         liability that may be based on such information or errors or omissions thereof. PARTS iD reserves the right to amend or replace the information contained herein, in part or entirely, at
         any time, and undertakes no obligation to provide the recipient with access to the amended information or to notify the recipient thereof.

     •   The information contained in this presentation is intended only for the persons to whom it is transmitted for the purposes of evaluating the Company. The information contained in this
         presentation supersedes any prior presentation or conversation concerning the Company. Any information, representations or statements not contained herein shall not be relied upon
         for any purpose.

     •   Neither we nor any of our representatives shall have any liability whatsoever, under contract, tort, trust or otherwise, to you or any person resulting from the use of the information in this
         presentation by you or any of your representatives or for omissions from the information in this presentation. Additionally, the Company undertakes no obligation to comment on the
         expectations of, or statements made by, third parties in respect of the matters discussed in this presentation.

                                                                                                                                                                                                               2
January 2021 - Seeking Alpha
Disclaimer

  Forward Looking Statements and Financial Projections

  •   Certain information in this presentation and oral statements made in any meeting are forward-looking and relate to PARTS iD and its anticipated financial position, business strategy, events and
      courses of action. Words or phrases such as "anticipate," "objective," "may," "will," "might," "should," "could," "can," "intend," "expect," "believe," "estimate," "predict," "potential," "plan," "is
      designed to" or similar expressions suggest future outcomes. Forward-looking statements and financial projections include, among other things, statements about: our expectations regarding our
      expenses, sales and operations; our future customer concentration; our anticipated cash needs; our estimates regarding our capital requirements; our need for additional financing; our ability to
      anticipate the future needs of our customers; our plans for future products and enhancements of existing products; our future growth strategy and growth rate; our future intellectual property; and
      our anticipated trends and challenges in the markets in which we operate. Forward-looking statements and financial projections are based on the opinions and estimates of management at the
      date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the
      forward-looking statements and financial projections. Although we believe that the expectations reflected in the forward-looking statements and financial projections are reasonable, there can be
      no assurance that such expectations will prove to be correct. We cannot guarantee future results, level of activity, performance or achievements and there is no representation that the actual
      results achieved will be the same, in whole or in part, as those set out in the forward-looking statements and financial projections.

  •   By their nature, forward-looking statements and financial projections involve numerous assumptions, known and unknown risks and uncertainties, both general and specific, that contribute to the
      possibility that the predictions, forecasts, projections and other forward-looking information will not occur, which may cause the Company's actual performance and financial results in future
      periods to differ materially from any estimates or projections of future performance or results expressed or implied by such forward-looking statements and financial projections. Important factors
      that could cause actual results to differ materially from expectations include, but are not limited to: the impacts of the COVID-19 pandemic on the Company’s business, financial condition and
      results of operations, and that of its suppliers, customers and other business partners; the course of the COVID-19 pandemic and its impact on economic, business and market conditions;
      general business, economic and capital market conditions; the heavily regulated industry in which the Company carries on business; current or future laws or regulations and new interpretations
      of existing laws or regulations; legal and regulatory requirements; market conditions and the demand and pricing for our products; our relationships with our customers, developers and business
      partners; our ability to successfully define, design and release new products in a timely manner that meet our customers' needs; our ability to attract, retain and motivate qualified personnel;
      competition; technology failures; failure of counterparties to perform their contractual obligations; systems, networks, telecommunications or service disruptions or failures or cyber-attack; ability
      to obtain additional financing on reasonable terms or at all; our ability to manage risks inherent in foreign operations; litigation costs and outcomes; our ability to successfully maintain and
      enforce our intellectual property rights and defend third party claims of infringement of their intellectual property rights; our ability to manage foreign exchange risk and working capital; and our
      ability to manage our growth. Readers are cautioned that this list of factors should not be construed as exhaustive. Further information on factors and risks that could cause actual results to differ
      from any forward-looking statements are contained in the Company’s filings with the Securities and Exchange Commission, which are available at www.sec.gov.

  •   The forward-looking statements and financial projections contained in this presentation are expressly qualified by this cautionary statement. Except as required by law, we undertake no
      obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to
      reflect the occurrence of unanticipated events. Readers are cautioned not to place undue reliance on forward-looking statements or financial projections.

  Prospective investors should not construe the contents of this presentation as legal, tax, investment or other advice. All prospective investors should make their own inquiries and
  consult their own advisors as to legal, tax, investment, and related matters concerning an investment in the securities of the Company.

                                                                                                                                                                                                                3
January 2021 - Seeking Alpha
Agenda

         I. Business Overview and Key Investment Highlights

         II. Growth Strategies

         III.Financial Overview

         IV. Appendix

                                                              4
January 2021 - Seeking Alpha
Business Overview and Key Investment Highlights
January 2021 - Seeking Alpha
PARTS iD Investment Highlights

                    Tech-enabled digital commerce platform focused on transforming complex parts industries

                   1    Surging eCommerce adoption

                        2    Custom built tech-stack for a complex, multidimensional fitment industry

                         3    Capital efficient model

                   4    Experienced management team & global footprint

                                                                                                              6
January 2021 - Seeking Alpha
1. Surging eCommerce Adoption

                      PARTS iD’s platform is optimally positioned to take advantage of a growing market opportunity

                           Large Addressable US Automotive                                                             Acceleration in US Automotive Aftermarket
                               Aftermarket Opportunity                                                                            eCommerce Sales(3)
                ($ in billions)                                                                                     ($ in billions)
                   “Core” US Enthusiast                          Overall US Automotive
                  Automotive Aftermarket(1)                          Aftermarket(2)                                                                                     CAGR
                                                                                                                                                                        11.2%
                                                                                                                                            YoY
                                                                           $ 404                                                           Growth                               $ 22
                                                                                                                                           30.0%

                                                                                                                                                            $ 16

                                                                                                                                $ 12

                                   $ 46

                                   2019                                     2019                                                2019                       2020E                2023E

                                                                                                                                   Incremental Immediate $3.7B Canadian
                                                                                                                                     eCommerce Market Opportunity (3)

                   Aftermarket product complexity creates unique challenges – platforms that have differentiated technology,
                       product data and consumer engagement are best suited to meet the complex requirements of the
                                              aftermarket and will experience outsized growth
               (1) SEMA; reflects 2019 market data. | (2) Auto Care Association; reflects 2019 market data for the U.S. Motor Vehicle Aftermarket. | (3) Hedges & Company.

                                                                                                                                                                                        7
January 2021 - Seeking Alpha
1. Surging eCommerce Adoption

                                              Additional Vertical Expansion Increases TAM by an Additional $100B
                                                                                                                               $100B+ Additional Enthusiast Market
                         Massive Automotive Market Opportunity
                                                                                                                               Opportunity (3)

                                                                                                                                                                      $2B                RV Camper
                                                        $404B
                                      Overall U.S. Automotive Aftermarket (1)
                                                                                                                                                                  $5B                     Motorcycle

                                                         $46B
                                               Specialty Automotive                                                                                        $6B                                 Boating
                                             Equipment Market (U.S.) (2)

                                                         $25B
                                               Accessory & Appearance                                                                               $6B                                Powersports
                                                     Products (2)

                                                         $11B                                                                                $13B                                                  Tools
                                               Performance Products (2)

                                                         $11B                                                                         $18B                                                Semi Truck
                                                         Wheels,
                                                        Tires, and
                                                       Suspension (2)
                                                                                                                                 $72B                                       Outdoor/Recreation

                      PARTS iD Core Market                  PARTS iD Aggregate Automotive Opportunity
               (1) Auto Care Association; reflects 2019 market data for the U.S. Motor Vehicle Aftermarket. | (2) SEMA; reflects 2019 market data. | (3) Outdoor Industry Association, IBIS World, Global Market
               Insights, Technavio, Freedonia.

                                                                                                                                                                                                                   8
2. Custom Built Tech-Stack for a Complex, Multidimensional Fitment Industry

                                          Aftermarket Fitment is a Complex Problem

                                                                          •   Fitment makes buying car parts
                                                                              and accessories challenging
                                                                              (UX)

                          UX                  Customer                    •   Fitment demands extensive CS
                                               Support                        training in order to be effective

                                                                          •   Shipping costs and the added
                                                                              risk of return shipping due to
                                                                              fitment hinders purchase
                                                                              confidence

                                                                          •   Limited product assortments
                                                                              (breadth and depth) due to
                    Shipping                   Catalog                        fitment causes consumer
                                                                              frustration
                    & Returns                 Coverage

                                                                                                                  9
2. Custom Built Tech-Stack for a Complex, Multidimensional Fitment Industry

                                                                                                                                                                                          (2)
                                             Traditional eCommerce Platform(1)

                Digital Catalog
                                            Un-curated vendor datasets result in                                      ✓ Purpose-built data architecture & UX
                                               transactional error                                                     ✓ 17M+ SKUs powered by Big Data

                                                                                                                   ✓ AI powered product recommendations
                   Content /
                   Shopping
                                            Poor consumer engagement decreases                                    ✓ 400+ in-house produced videos (DIY & reviews)
                                               conversion
                  Experience                                                                                       ✓ 100s of articles & guides

                                                                                                                ✓ 8 verticals
                   Breadth of
                    Offering
                                            Limited SKU and brand availability                                 ✓ 1,000+ product lines
                                                                                                                ✓ 5,000 brands

                                                                                                            ✓ Largely inventory-efficient model
                   Customer
                   Service &
                                            Highly capital-intensive fulfillment                           ✓ 2,500 supplier shipment locations
                                               networks
                   Fulfillment                                                                              ✓ SME customer service teams

                                            Limited ability to service complex                          ✓ Successfully added 7 new verticals on Platform
                   Scalability                 product portfolios in complementary                       ✓ Only 28 days to on-board a product category
                                               market segments                                           ✓ SKU count more than tripled in 5 years

                (1) Representative Traditional eCommerce Platforms include Amazon, Canadian Tire, Ebay, JC Whitney, JEGS, Rock Auto, CarParts.com, Walmart. | (2) Company provided information

                                                                                                                                                                                                 10
2. Custom Built Tech-Stack for a Complex, Multidimensional Fitment Industry

                                     The Proof: Rewarding Shopper Search Experience and Accurate Item Matching

                                 23.5M                                       17M+                                              5K                                            96%
                              Avg. Monthly                                SKUs Powered                                   Active Brands                                   Fill Rate (1)
                              Sessions (1)                                  with AI (6)

                                  67                                          7.3M                                          ~5%                                             35%
                             Net Promoter                                  Customers (3)                                Return Rate (4)                                    Repeat
                               Score (2)                                                                                                                                  Customer
                                                                                                                                                                         Revenue (5)

                Source: Company-provided information. | (1) January – July 2020 across all verticals. | (2) PARTS iD NPS calculated by the Company. | (3) Represents customers 2011-2019. | (4) January –
                June 2020 across all verticals | (5) % of 2019 revenue from customers who had made a prior purchase between 2011-2019; also includes repeat business from new customers in 2019 itself, in
                instances where new customers made multiple purchases in the year. | (6) Number of SKUs as of August 2020.

                                                                                                                                                                                                             11
2. Custom Built Tech-Stack for a Complex, Multidimensional Fitment Industry

                                                                                        Comparable Revenue & Growth

                                                                          PARTS iD                                                                      CarParts.com
                                             ▪ Proprietary technology & data                                                   ▪ Traditional eCommerce retailer
                         Profile

                                             ▪ GM% 2020 1H: 21% (limited fulfillment costs)                                    ▪ GM% 2020 1H: 34% (excludes ~9% fulfillment costs (1))
                   Overview
                                             ▪ Inventory-efficient model ($1M in PL)                                           ▪ Private label inventory model ($65M as of June)
                        Business
                                             ▪ Limited risk of inventory obsolescence                                          ▪ Up to 4% of obsolete inventory can be expected
                        Overview
                                             ▪
2. Custom Built Tech-Stack for a Complex, Multidimensional Fitment Industry

                                    $100M+                                                                                                             All Development
                                                                                                     13.8B+
                    US Equivalent Invested in                                                                                                          Managed through
                                                                                          Catalog Data Points
                     Platform Development(1)                                                                                                               PARTS iD

                                                                                            Core Expertise
                                            Data Cataloging                                                                                Digital Marketing
                                            Proprietary development tools, multi-stage quality                                             Offer products to the most relevant audience
                                            assurance, and real customer feedback to build                                                 segments by defining the trends that matter and
                                            optimal data integrity                                                                         implementing cutting-edge advertising tactics

                                            Web Development
                                                                                                                                           eCommerce
                                            Continuously enhancing and optimizing
                                                                                                                                           Experienced in creating efficient eCommerce
                                            platforms to keep up with leading innovations
                                                                                                                                           solutions, Onyx’s experts are focused on increasing
                                            and deliver a superior user experience
                                                                                                                                           ROI and customer satisfaction

                                            Technology Development                                                                         Design / UX
                                            The Onyx team develops and implements new                                                      Maximizing customer satisfaction and loyalty through
                                            tools and techniques to create high-value                                                      ease of use & refined design
                                            market solutions

                                            Content Development                                                                            Order Fulfillment
                                            Ever-expanding inventory of engaging content that                                              Effective, cutting-edge business strategies to fulfill
                                            delivers value to customers at each stage of the                                               customer needs & deliver the finest products as
                                            buyer’s journey                                                                                quickly as possible

                                            Automation                                                                                     Contact Centers
                                            Leveraging partially- and fully-automated                                                      Onyx provides seamless omnichannel customer
                                            processes, Onyx is always looking for                                                          support at every interaction
                                            efficiencies

                Source: Company-provided information. | (1) Equivalent calculated based off an estimated 4x-5x pay-rate arbitrage; midpoint assumed.

                                                                                                                                                                                                    13
3. Capital Efficient Model

                    Positioned for efficient growth and penetration into new geographies, product lines and verticals

                                                                                           Negative
                                     Virtual                  Attractive
                                                                                           Working
                                   Fulfillment               Trade Cycle
                                                                                            Capital

                              • Highly scalable          • Inventory-efficient      • Low cost of funding
                                                           model ($1M in PL)          current assets
                              • Low capital
                                requirement & reduced    • Customers pay            • Strong balance sheet
                                risk                       instantaneously via
                                                           credit card
                              • Geographical shipping
                                speed and cost           • Attractive A/P terms
                                advantage (2,500
                                vendor shipping
                                points)

                                                                                                                        14
4. Experienced Management Team & Global Footprint

               Antonino Ciappina                      Kailas Agrawal                          Ajay Roy                         Mark Atwater
                   Chief Executive Officer            Chief Financial Officer            Chief Operating Officer              VP of Vendor Relations

               •   Digital commerce leader with   •   40+ years of experience with   •   Operational Excellence           •   40 years of experience in
                   over 17 years of experience        a focus on achieving success       Leader with over 17 years of         vendor management and
                   in marketing, analytics,           combining financial                experience in sales,                 retail operations
                   business planning,                 strategies & operations to         operations and logistics roles   •   Seasoned veteran of the
                   eCommerce operations and           deliver business efficiency    •   Extensive background                 automotive aftermarket
                   technology                         and profitability                  focused on direct technology         industry
               •   Served previously as the       •   Extensive experience in            & execution-oriented             •   Served most recently as
                   Company’s Chief Marketing          CRM/ERP integration and            operations, business                 Operating Manager for F/X
                   Officer                            back-office management             development, engineering             Automotive
               •   Formerly Senior Director of    •   International experience           and program management
                   eCommerce & Digital                across multiple industries     •   Formerly GM of Global
                   Marketing at Foot Locker,      •   Significant M&A and                Supply Chain & Operations
                   Inc.                               business integration track         at Wayfair Inc.
                                                      record
                                                                Representative Previous Experience

                                                                                                                                                          15
4. Experienced Management Team & Global Footprint

Global team of resources directed and governed from CARiD’s New Jersey Headquarters

                                                                                                                      Europe (Ukraine) 800+ Resources
                                                                                                                      Across 5 Physical Locations
                                                                                                                      • Technology DevOps & IT
                                                                                                                      • Product Data Development & UX
                                                                          NJ 120 Resources
                                                                          Across 2 Primary Physical                   • Backoffice Operations
                                                                          Locations                                   • Call Center Ops
                                                                          • Management
                                                                          • Governance
                                                                          • Contact Center
                                                                          • Training & Dev
                                                                          • Creative Studio

                                 Costa Rica 120+                                                                                                Philippines 100 Resources
                                 Resources                                                                                                      Dedicated Contact Center
                                 Dedicated Contact Center                                                                                       Operations Across 2 Physical
                                 Operations                                                                                                     Locations

                                                                                                      PARTS iD has a global footprint to service global consumers, but
                                                                                                      its focus has traditionally been in the US

                                                                                                      •   New Jersey Headquarters
                       Established Location & Resources
                                                                                                      •   Global Customer Experience Center
                       Exploring Strategic Relationships (Canada, China & India)                      •   Cost Efficient & Effective International Development and
                       Exclusive Wheel & Tire Operations                                                  Support Teams

                                                                                                                                                                               16
Executing the Growth Strategy
Strategic Initiatives Drive Compelling Near- and Long-Term Growth

                                                                                                                                     D.

                                                                                                 C.                         Diversify Marketing Mix
                                                                                                                               Build on branding through

                                                              B.                                                             increased investment in digital
                                                                                                                               and traditionally untapped
                                                                                        Geographic Expansion
                                                                                                                            marketing channels in an effort to
                          A.                             Deploy Pricing
                                                                                        Increase total market opportunity       unlock platform potential
                                                     Optimization Strategies             via effective targeted expansion
                                                                                           in underserved geographies
                                                        Data driven price elasticity
                   Product Cultivation
                                                     testing drives volume growth and
                   Category expansion through               margin improvement
                   cultivating other verticals, on
                  boarding brands, and growing
                       private label business

                 We Believe PARTS iD is Positioned to Capitalize on Organic Growth Opportunities

                                                                                                                                                                 18
A. Product Cultivation

                   Significant Opportunity Through Product Offering and Category Expansion

                    Onboard New Brands &                              Expand Private Label                     Cultivate Existing Products
                    Develop Existing Ones                                  Business                             and Grow New Verticals
                         Proven transactional success for
                         brand partners and consumers                                                          BOAT / MARINE   RECREATION

                         Established trust with vendors as a
                         differentiated brand builder
                                                                                                               CAR             RV / CAMPER

                         Leverage growing reputation as a
                         “one-stop-shop” for enthusiast
                         consumers                                ✓   Leverage customer data to identify
                                                                      highly compelling products to import
                                                                      and private label                        MOTORCYCLE      SEMI TRUCK
                         Explore key relationships developed      ✓   100% growth delivered in 2020 on 11
                         with several of the largest dealership       CARiD private label brands
                         groups to introduce OEM products         ✓   Meaningful private label success
                         into the Onyx catalog, potential for         achieved to date with minimal resource
                         next day fulfillment of key OEM              investment - represents only a small
                         brands                                                                                POWERSPORTS     TOOLS
                                                                      fraction of the total opportunity
                                                                  ✓   Untapped B2B wholesale opportunity

                                                                                                                                             19
B. Deploy Pricing Optimization Strategies

                 Consumer Price Elasticity Testing

                                                            Optimize price and volume
                                  Elasticity testing will
                                                             to continue to enhance
                                 reveal product pricing
                                                            Gross Margin Dollars per
                                     opportunities
                                                                      SKU

                 Improved Vendor Pricing Power

                                    Increased growth and
                                                            Improved unit economics
                                      efficiencies enable
                                                             drive pricing benefits for
                                  enhanced per-unit costs
                                                                    consumers
                                   from vendors/suppliers

                                                                                          20
C. Geographic Expansion

                                      We believe PARTS iD’s tech enabled digital commerce platform success can
                                      be replicated internationally, further expanding its market

                                                                                         Canadian marketing initiatives
                                                                                          and rollout of CARiD.ca are
                                                                                             expected to kickstart
                                                                                           penetration of Canadian
                                                                                                     market

                                                                                           Automotive aftermarket
                                                                                            eCommerce market in
                                                                                          Canada estimated to reach
                                                                                           US$3.7 billion in 2020 (1)

                        PARTS iD intends to leverage its existing virtual warehouse infrastructure to begin
                        international expansion of CARiD in Canada in the coming years
               Source: (1) Hedges & Company July 2020 Analysis

                                                                                                                          21
D. Diversify Marketing Mix

                        MAINTAIN SEM              INCREASE                   INCREASE                  MOTIVATE
                         DOMINANCE                  BRAND                   CUSTOMER                   LOYALTY
                                                 AWARENESS                 ENGAGEMENT

                       SEARCH ENGINE           SOCIAL MEDIA &              EMAIL, SMS &                LOYALTY
                         MARKETING               TV/VIDEO                   CHATBOTS                   PROGRAM

                      Over 75% of traffic &   Leverage Social Media     Combine customer and          Inspire desired
                       60% of revenue is           & TV/Video           product data with CRM       customer behaviors
                      efficiently acquired     advertising to reach   automation tools to deliver      to profitably
                                               highly targeted new    highly personalized content   increase CLV using
                                               audiences and grow      across high-ROI channels       incentives and
                                                 brand awareness                                          rewards

                                                                                                                         22
Financial Overview
PARTS iD Net Revenue Summary

                                                                           $401

                                                                                                            $308
                                                                       +39%E
                                        $289            $288
                        $245                                                                 $218          +41%

                                        +18%                Flat
                        +32%

                        2017            2018            2019           2020E              9M Ending       9M Ending
                                                                                          09/30/19 A      09/30/20 A

                 Historical growth has been driven by:                            Future market share gains driven by:

                  2017: Focused SEO initiative                                    •   New strategic initiatives:
                  2018: Continuation of Increased traffic                             o OE & Repair Parts
                                                                                      o Diversified marketing
                  2019: Impacted by new Sales tax levy – Wayfair v. South             o Pricing optimization
                        Dakota 2018 judgement
                                                                                      o Vendor and SKU cultivation
                  2020: Conversion up-serge, Covid-19 upside and
                        multiple initiatives (New verticals, OE & Repair          •   Expansion into new verticals
                        parts, Vendor cultivation)
                                                                                  •   Geographic expansion

                                                                                  •   Continued eCommerce adoption

                                                                                                                         24
Supplemental Balance Sheet and Cash Flow Data

                                                                            A Capital Efficient Model

                                                         CARiD                                                                                 CARiD
                                                Balance
                                                   BalanceSheet   Data
                                                          Sheet Data                                                           Statement   of ofCash
                                                                                                                                     Statement          Flows
                                                                                                                                                 Cash flows Data Data

                  ($($ininmillions)
                           millions)                              Year Ended
                                                          As of December  31,    As 9ofMonths Ended
                                                                                       September  30,    ($($ininmillions)
                                                                                                                  millions)                              Year Ended
                                                                                                                                                  As of December  31,    As9ofMonths Ended
                                                                                                                                                                               September 30,
                                                                   12/31/2019
                                                                  2019                    09/30/2020
                                                                                         2020                                                              12/31/2019
                                                                                                                                                          2019                   09/30/2020
                                                                                                                                                                                 2020
                  ASSETS
                  Cash                                                  $13.6                   $36.9    Net (Loss) Income                                      ($0.7)                  $6.2
                  Accounts receivable                                     1.2                      2.9   Depreciation                                             5.8                    5.0
                  Inventory                                               3.4                      4.7   Deferred Income Tax                                     (0.1)                   1.4
                  Other Current Assets                                    2.7                            Changes in Working Capital                              (0.8)                 16.3
                   Total Current Assets                                 $20.9                   $44.5    Net Cash from Operating Activities                      $4.3                  $28.9

                  Net PP&E                                               11.0                    11.2    Net Cash from Investing Activities                      (7.2)                  (5.2)
                  Other assets                                            0.8                     0.5
                                                                                                         Net Cash from Financing Activities                      (0.5)                  (0.4)
                    Total Assets                                        $32.7                   $56.1
                                                                                                         Net Change in Cash                                     -$3.4                  $23.3
                  LIABILITIES AND EQUITY
                  Current liabilities                                   $41.7                   $61.0    Cash Beginning of Period                                17.1                    13.6
                  Non-Current Liabilities                                0.02                      1.1   Cash, End of Period                                    $13.6                  $36.9
                  Total liabilities                                     $41.7                   $62.1
                  Total shareholders' Equity (deficit)                   (9.0)                   (3.2)
                   Total liabilities & Equity                           $32.7                   $59.0

               Source: Company-provided financials.

                                                                                                                                                                                                25
Thank You

Tech-enabled digital commerce platform focused on transforming complex parts industries

1   Surging eCommerce adoption

    2    Custom built tech-stack for a complex, multidimensional fitment industry

     3    Capital efficient model

4   Experienced management team & global footprint

                                                                                          26
Appendix
Significant Momentum Expected in 2020 and Poised for Growth Post-COVID

                                                                                        Observations

               2020 performance boosted by:

               ✓ Overall conversion rate improvement
               ✓ Growth in repairs & body parts, performance parts and accessories
               ✓ New store momentum

                                                                                Quarterly Net Revenue
               ($ in millions)

                                                                               YoY                             YoY
                                                                              Growth:                         Growth:
                                                                               46%                             73%                     YoY
                                         YoY                                                                            $123          Growth:
                                        Growth:                                         $114                                           33%
                                          1%
                                                                                                                                                $93
                                                  $71                   $78
                                  $70                                                                   $71                     $70

                                 Q1'19A        Q1'20A                  Q2'19A       Q2'20A             Q3'19A       Q3'20E     Q4'19A       Q4'20E

                Source: Company-provided financials and projections.

                                                                                                                                                      28
Supplemental Income Statement Data

                     Future Margin Expansion Driven By:

                     •     Opportunities to improve costs with vendors
                     •     Pricing and shipping optimization
                     •     Gradual expansion of private label

               Source: Company-provided financials. |Note: (1) EBITDA, Adjusted EBITDA and Adjusted EBITDA Margin are non-GAAP financial measures. For a reconciliation of non-GAAP financial measures
               to their most directly comparable GAAP financial measures, to the extent available without unreasonable efforts, see slide 32. | (2) Adjusted EBITDA and Adjusted EBITDA Margin are shown pro
               forma for estimated public company costs of $3.6MM per year. Actual public company costs, including D&O insurance, may have been lower than current estimates in prior years.

                                                                                                                                                                                                               29
Reconciliation of Non-GAAP Financial Measures
               Non-GAAP Financial Measures
               Certain of the financial information and data contained in this Presentation, such as EBITDA, Adjusted EBITDA and Adjusted EBITDA Margin, have not been prepared in accordance with United
               States generally accepted accounting principles (“GAAP”). These non-GAAP financial measures are not GAAP measures of our financial results or liquidity and should not be considered as an
               alternative to net income (loss) or net income (loss) margin as a measure of financial results, cash flows from operating activities as a measure of liquidity, or any other performance measure
               derived in accordance with GAAP. The Company believes these non-GAAP financial measures provide useful information to management and investors regarding certain financial and business
               trends relating to the Company’s financial condition and results of operations. The Company’s management uses these non-GAAP measures for trend analyses and for budgeting and planning
               purposes.

               The Company believes that the use of these non-GAAP financial measures provides an additional tool for investors to use in evaluating historical and projected operating results and trends in
               and in comparing the Company’s financial measures with other similar companies, many of which present similar non-GAAP financial measures to investors. However, the Company’s definition
               of these non-GAAP financial measures is not necessarily comparable to other similarly titled captions of other companies due to different methods of calculation. Further, management does not
               consider these non-GAAP measures in isolation or as an alternative to financial measures determined in accordance with GAAP. The principal limitation of these non-GAAP financial measures
               is that they exclude significant expenses and income that are required by GAAP to be recorded in the Company’s financial statements. In addition, they are subject to inherent limitations as they
               reflect the exercise of judgments by management about which items of expense and income are excluded or included in determining these non-GAAP financial measures. In order to
               compensate for these limitations, management presents non-GAAP financial measures in connection with GAAP results. You should review the Company’s financial statements filed with the
               SEC.

               A reconciliation for the Company’s non-GAAP financial measures for interim and monthly periods through August 2020 or 2020E through 2022E non-GAAP financial measures to the most
               directly comparable GAAP financial measures is not included in this Presentation, because, without unreasonable efforts, the Company is unable to predict with reasonable certainty the amount
               or timing of non-GAAP adjustments that are used to calculate these Non-GAAP financial measures. You are cautioned not to place undue reliance on these non-GAAP financial measures.

                Source: Company-provided financials. | Note: (1) Adjusted EBITDA and Adjusted EBITDA Margin shown pro forma for estimated public company costs of $3.6MM per year.
                Actual public company costs, including D&O insurance, may have been lower than current estimates in prior years.

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Peer Benchmarking Comparison

                                                           2019A-2021E Revenue CAGR                                 EV/2021E Revenue                                  EV/2021E Adj. EBITDA

                                                (1)
                                                                            27.1%                                 0.7x                                                         16.9x

                                                (2)
                                                                          23.5%                                        1.2x                                                            25.1x

                            Auto Parts Retailers /
                                                           1.7%                                                        1.3x                                                12.1x
                               Distribution (3)

                                eCommerce                                         33.1%                                       2.0x                                                                      NM

                                                     (4)
                                                                                              86.1%                              2.7x                                                                   NM

                                                                                     55.5%                             1.3x                                                                             NM

                                                                              41.7%                                                          4.6x                                                       NM

                                                                            36.3%                                                2.7x                                              21.9x
                eCommerce

                                                                            35.0%                                                     3.2x                                                              NM

                                                                          31.2%                                                2.3x                                                                     NM

                                                                          28.6%                                         1.4x                                                                    41.9x

                                                                    19.9%                                       0.4x                                                                                    NM

                                                                  14.1%                                                 1.4x                                                                            NM

                                                             9.8%                                                         1.7x                                                 17.1x

              Source: Capital IQ, Wall Street research, company filings and Company-provided financials and projections. | Note: Market data as of 10/12/20; Multiples greater than 60.0x or less than 0.0x are
              shown as "NM.” For reconciliation of PARTS iD non-GAAP financials to their most directly comparable GAAP financial measures to the extent available without unreasonable efforts, see slide 31.
              | (1) PARTS iD EV based on expected implied enterprise value of $331.3 million. | (2) PRTS EV pro forma for 8/14/20 issuance of 4.9MM primary shares | (3) Auto Parts Retailers / Distribution
              peers include: Advance Auto Parts, AutoZone, Genuine Parts, LKQ and O’Reilly Automotive. | (4) Vroom metrics shown comprised of eCommerce revenue only, excluding Texas Direct Auto.

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