KETTLEBELLS: THE NEXT WAVE IN THE FITNESS MARKET AS FEATURED IN
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KETTLEBELLS: THE NEXT WAVE IN THE FITNESS MARKET… AS FEATURED IN:
"For practical types..kettlebells could be just the tonic"
- New York Times Sunday
"Kettlebells—Hot Weight of the Year"
- Rolling Stone
"The Ultimate Conditioning Tool" "For more intensity try
kettlebells...it's a full body workout, aerobic and strength-building"
- TIME Magazine
"Kettlebells, A Workout with Balls"
- Men's Journal
"Build size, power and functional strength with this unique routine and
apparatus."
- Muscle & Fitness Magazine
"My arms are really strong. My legs have changed. I'm no Flo Jo but I
can see definition in my butt. It's easier for me to hold August because
my back is strong. And my confidence went up immediately."
- Mariska Hargitay from Self Magazine
KETTLEBELLS: THE NEXT WAVE IN THE FITNESS MARKET… AS FEATURED IN: "I felt light and quick on my feet, plus I acquired what devotees call a "bell butt"-high, packed, narrow all in the name of science.“ Vogue Magazine "What's smarter than dumbbells? A kettlebell, the trendy tone-up tool Penelope Cruz, Claire Danes, and other celebrities swear by.“ Self Magazine "Generation Next. To Battle Exercise ADD, gyms across the country are on a constant Search For the Next Big Thing". . . "the new medicine ball workout." Elle Magazine "The Secret to Celeb Shoulders.“ Glamour Magazine Appeared in "best 20 minute workout" piece. Oprah "Working Out With Penelope Cruz." How the sultry superstar succeeds in staying strong, sculpted, and slim.“ Fitness Magazine "Alternative Workouts. You can beat boredom by sampling the latest in fitness trends." USA Weekend "Get an A-list Body. Ever wish you could be as slim and sculpted as your favorite celebs? Wish no more." Shape Magazine ". . .looking for the latest in-home exercise tool?" Forbes ". . .some national gyms offer innovative ways to buff up and burn calories." Newsweek
THE CREATION (AND SECRETS) OF THIS BODY SLIMMING PROGRAM kettlenetics Slim & Tone was created by international fitness sensation Michelle Khai. Michelle is a lifelong fitness advocate, former professional dancer, and all-star, celebrity fitness trainer. Michelle originally created body slimming kettle bell workouts to help top professional dancers condition their long, lean muscles sleek and slender. Now Michelle has taken her proven kettle bell workout, turned it into one of the most effective slimming and sculpting exercise programs ever, and now she’s made kettlenetics Slim & Tone available to everyone! The Secret kettlenetics slimming secret is these dynamic flow motion movements done with this perfectly designed and weighted kBell. When you swing the kBell, you use practically every muscle in your body, for whole body resistance training, and high-speed, cardio fat burning. When you engage your muscles with resistance in this upbeat, easy, flowing motion, you get double the results – total body slimming and sculpting, and rapid fat burning, all at the same time. Michelle has created 7 Signature Flow Motion Moves. Seven fun and highly effective moves are all you need to target your upper body, lower body, and abs and core, all at the same time!
kettlenetics This breakthrough, muscle-sculpting and weight loss system of kettlenetics combines Whole Body Resistance Training with Flow Motion Cardio Moves that when done together burn fat twice as fast as conventional exercises. In fact, you can burn up to 1,000 calories an hour with kettlenetics. Compared to conventional exercises, kettlenetics is clearly a fat burning dynamo! Kettlenetics is a totally unique, dance-inspired exercise program that swings . . . slims . . . and sculpts your entire body strong and slender, with easy, flowing moves set to incredible, upbeat music, for fast and fun, total body slimming! Every swing of the bell creates a domino effect of muscle toning . . . muscles rush into action, and keep working to keep the body balanced and stabilized. The sequencing of the flowing movements creates fat burning cardio that lets you swing your body slim.
THE FIRST EVER 4 LB. KBELL
• Originally created in Russia, kettlebells were only known as big heavy weights, not suitable for beginners and made it hard
for women to use.
• Michelle Khai has now changed the kettlebell world and developed the 4 lb. kBell– a kettlebell specifically designed to
women and the first 4 lb. kettlebell ever available on the market
• Light weight at 4 lb., it is the ultimate tool for entering the kettlebell fitness regime and benefit from all the slimming and
muscle shaping moves.
• You don’t need heavy weights in order to achieve the best slimming and toning results. The flowing movements are the
secret that make your whole body work – and all you need is a light weight. It’s not about the weight –it’s about the
moves.
• Our kBell is ergonomically designed to fit perfectly in your hand. The secret is the ratio between the bell and the perfectly
shaped handle to achieve best possible balance.
THE kBell REPLACES… ALL THIS EQUIPMENT… • BARBELLS • DUMB BELLS • BELTS FOR WEIGHTED PULL UPS AND DIPS • THICK BARS • MEDICINE BALLS • GRIP DEVICES • CARDIO EQUIPMENT • LEVER BARS • CARDIO MACHINES • STRENGTH TRAINING MACHINES • STRETCHING MACHINES
BENEFITS OF kBells - THE WORLD’S MOST EFFECTIVE HAND-HELD GYM • Unique design allows highly rewarding and varied workouts • Maximizes strength, cardio conditioning and fat loss • Minimizes workout time • Improves endurance and builds muscular strength • Challenges body far more quickly and effectively than traditional exercise weights through ballistic swinging • Extremely time-efficient, effective tool • Incredible caloric expenditure & boosts metabolism • Increases flexibility, agility and mobility • Adds tone and definition to body • Boosts energy levels • Workouts reduce stress and tension • Daily functional movements become easier and lighter
MICHELLE KHAI - THE TALENT
• Michelle Khai has been on scholarship at the Alvin Ailey American Dance Center
and danced professionally in TV, video and stage. She now specializes in
performance enhancement for dancers and other performing artists.
• She has worked with the New York City Ballet as well as the Miami City Ballet
and is currently featured on Lifetime TV’s “Real Women” for her work with
dancers and is a professional member of the International Association for Dance
Medicine and Science.
• She is a CSCS, ACSM-HFI, and MES.
• In addition, Michelle is a USA Weightlifting Senior Coach, LWC referee, and
competitive Olympic weightlifter.
SELF MAGAZINE PROCLAIMS… Michelle as featured in
SELF Magazine February 2008
“As someone who's done every possible workout
imaginable, the one's I love most make getting toned
up feel functional and fun. Kettlebells do both--and
they are the real thing, not a gimmicky Abdominizer
sold on late night TV. The moves feel flowing and
fresh and train muscles in ways traditional methods
don't.
I couldn't think of a better ambassador for Kettlebells
than Michelle Khai -- not only is her form exacting but
she is very relatable to the average female exerciser.
You need someone very unintimidating to sell you a
different-seeming routine. When seeking an expert to
create the routine for SELF, I specifically sought out
Michelle...She really hit the mark on the head when
she said, ”Kettlebells are much like Pilates.” This
really speaks to me and our readers.
Michelle is the best of both worlds--she’s relatable
and inspirational all at the same time.”
Mary Christ Anderson
Senior Fitness Editor
SELF MAGAZINE
As featured in… kBells ARE THE LATEST CRAZE!
CELEBRITY KETTLEBELLERS These celebrities-- as well as exercise enthusiasts and athletes alike are trading in traditional barbells and dumbbells in favor of the latest kettlebells! • Jennifer Lopez • Penelope Cruz • Claire Danes • Nicole Richie • Gwen Stefani • Karolina Kurkova • Lance Armstrong • John McEnroe • Mariska Hargitay • Sylvester Stallone • Kim Cattrall • Matthew McConaughey
KETTLENETICS SLIM & TONE - THE INFOMERCIAL STORY
• The new, three dimensional weight swinging workout that has all the fat-burning, muscle shaping benefits of resistance
training, but none of the negatives and limitations of two dimensional weight training.
• kettlenetics Slim & Tone features the new, user-friendly 4 lb. kBell that is swung through 360 degree movement patterns
for “full circle” body toning and 24/7 fat burning.
• kettlenetics Slim & Tone introduces a never before seen
methodology called “Flow Motion Training”
• kettlenetics Slim & Tone makes shaping up and slimming down
foolproof with Michelle’s “7 Swings Sculpting Sequence”, seven easy
and effective moves that target upper body muscles, front and
oblique's abs, buns, and thighs
• Planned to go on air with a national direct response campaign May 2008THE DRTV OFFER
DRTV OFFER-$59.90 + $14.95 s&h- 2 payments of $29.95
On air Launch date- June 6, 2008
4 + 1 Offer
-One (1) Red, 4 LB. kBell
-Two (2) Soft, protective wristbands
-Weight Loss Book Success Guide Book
- Learn the Moves Wall Chart
-30-Day Free Access to The Web Club
DVD 1: KB Elements
• PROP INTRODUCTION AND VOCABULARY
• LEARN THE MOVES (7 Signature Moves)
TRT: 20 minutes
DVD 2: FlowMotion Basics TRT: 20 minutes
DVD 3: Cardio Balanced TRT: 47 minutes
DVD 4:KB Target Toning TRT: 52 minutes On air Launch Date: June 6, 2008
SRP: $59.90 (also testing $39.90)
BONUS: SKU: 05-53088
Stretch & Strength plus CardioFit Ballet DVD- TRT: 30 minutes UPC: 018713536105THE DRTV OFFER EXPOSED DRTV OFFER: Call now to find out how to get a free supply of Vitamins! DELUXE UNEXPOSED OFFER: $29.90 One (1) Blue, 8 lb. kBell DVD 1: KB Total Body Blast TRT: 33 minutes DVD 2: KB FlowMotion Dance TRT: 30 minutes
JANUARY 6, 2009 KIT THE TRADE OFFER TRADE OFFER - SRP $39.98 KIT INCLUDES: -3 Workouts on 2 DVDs in one amaray -One (1) Red, 4 LB. kBell -Weight Loss Book Success Guide Book – 36 pages -30-Day Free Access to The Web Club DVD 1: KB Elements TRT: 20 minutes • PROP INTRODUCTION AND VOCABULARY • LEARN THE MOVES (7 Signature Moves) FlowMotion Basics TRT: 20 minutes DVD 2: Cardio Balanced TRT: 47 minutes TRT OF ALL MEDIA: 87 minutes • SRP: $39.98 • SKU: 05-53610 • UPC: 018713536105 • STREET DATE: January 6, 2009 Note: GAIAM packaged retail kit will release in MARCH 2009
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