Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club

Page created by Curtis Gordon
 
CONTINUE READING
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021

16 – 18 April 2021: Memorial Hall Kilmore
              www.kilmoreartexpo.com
   Presentation to Southern Mitchell Rotary Club
              and Kilmore Art Society
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021

           ART EXPO ONLY
                 Brought Forward = $4,635
           NET PROFIT 2021                 = $30,014
            Available for distribution = $34,649
AGREE DISTRIBUTION $10,000 each Rotary / Art Society
        Balance carried forward = $14,649 *
               * Could be further distribution of funds

    Planned Capital Expenditure: Lights, Covers, Hooks.
                 Extraordinary Expenditure:
 On-line Entry & Exhibition Admin System / Improve Website
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021: Profit
                                                                                      Catalogue
          40000
                                                                                      Café Profit
          35000                                                                       Visitor Entry **
          30000                                                                       Sponsorship *
                                                                                      Raffle
          25000
                                                                                      Commission
          20000
                                                                                      Artist Entries
          15000
                                                                                  **Includes Est $ for
          10000                                                                   Art & Roses Tours
                                                                                  * Sponsorship (less
           5000
                                                                                  Awards)
              0
                     2016        2017        2018        2019        2021

•   Artist Entries continue strongly, with in total entries up (sculpture) and $ charged from $10 to $15.
•   Commission increased with sales very strong. Averaged $15,000 in 2017-19, this year $31,600.
•   Sponsorship continues to strengthen with extra sponsors and increased charges for sponsorship.
•   ‘Event Visitation’ increased, and positive result for Raffle sales. Need to maintain profit growth.
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021: Artistic Values
• Artistic Director, Helen Miles, along with
  Cheryl Eve and the Art Society Team
  achieved an impressive exhibition. Three
  Judges: Painting Linda Weil, Photography
  Ray Fagg and Sculpture Gillian Govan.
• High number of entries in total ... 386
  across all categories (13% increase) and
  the quality maintained, with average price
  per entry high, particularly in Sculpture.
• A record level of sales. In previous years
  10 – 12 % of entries were sold, whereas
  this year the figure was 17% for paintings,
  23% for Photography and 15% for
  Sculpture.
• Very positive comments from most
  visitors, sponsors and artists about the           Award Winner – Best in Show
  Interesting exhibits and the presentation.    Title: ‘Serenity’ Artist: Marija Patterson
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021: Artistic Values
•   Chris Anderson initiated our new Sculpture
    Section, which was very well received .
•   To include this – no glass art, woodwork, craft
    or prints were displayed in this 2021 Art Expo.
•   Committee has agreed to include Sculpture in
    2022. Experience in 2021 will help improve the
    use of the whole exhibition space.
                                                      Best Sculpture – ‘Drinking Giraffe’
•   Plan to increase specific Sculpture Awards              Artist: Aukje VanVark
    e.g. Youth and Australian Wildlife.
•   Photography was again included in the
    exhibition and this year saw increased entries
    and photography sales were popular.
•   Major disappointment was no Youth Award
    entries in Photography and Youth Painting
    entries also low this year. Agreed to have a
    specific plan to promote this for 2022.
                                                         Part of Sculpture Display
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021: Entries / Pickup
• Administration for painting Delivery ran
  smoothly. Art Society team did a great job
  receiving & hanging paintings, photos and
  organising sculpture before the Expo.
• Trish Heaslip managed receipt of Entry
  Forms. Many are submitted electronically &
  payment by direct debit, but manual system
  for admin at collection and artist payments.
                                                   Art Society team received and hung 288 Paintings,
• Have agreed to investigate Gallery 24/7 and     51 Photographs and displayed 47 Sculpture entries.
  other web based / computer based systems
  for entry / collection / payments to artists.
• Art collection process at close of Expo was
  reasonably good for buyers, BUT need to
  have greater control over runners and
  queuing / collection unsold work by artists.
• Dismantling of displays and packing up of
  stands / electronics completed in good time.
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021: Catalogue
•   Catalogue compiled by Cheryl Eve
    and Trish Heaslip and they also
    organised the systems for receipt
    of entries and sales.
•   The work involved in encouraging
    advertisers for catalogue and
    getting payment is very hard. The
    system / approach will be
    reviewed in 2022.
•   Catalogue Advertising $ revenue
    similar to 2019 at $2,800. This
    more than covers printing costs at
    $1,265. Importantly:                  Catalogues are given to each Visitor on
        Involves local businesses         arrival at the Hall, along with People’s
                                          Choice selection and Door Prize Ticket.
        Need to give all businesses a
         ‘Certificate of Appreciation’.
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021: Art Sales
•   Sales Desk was controlled by a team
    from The Art Society and Treasurer
    Geoff Burgess for the weekend.
•   The entries and sales procedures
    needs improvement to achieve
    smooth administration of sales.
•   Paintings Sales were 71% higher than
    2019. Record 17% entries were sold.
•   Photography sales were also a
    record, with 12 out of the 51 entries
    sold - this is 24% of entries.               Sales Desk: Lorraine Nagle, Frances
                                              Natanni and Trish Heaslip, along with Geoff
•   As a new section, Sculpture was a            Burgess were busy throughout Expo
    great success, with 7 of the 47 entries
    sold - this represents 15%.
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021: Preview Night
• No formal presentation was conducted,
  due to COVID restrictions (to avoid
  crowding).
• Award winning art work, along with the
  Sponsor’s logo were shown in a large
  continuous visual presentation on stage.
• There was still the opportunity to enjoy
  excellent art, live music from classical
  guitarist Alejandro Aguanta, great food
  and good company.
• The Committee, Artists and Sponsors
  were all thanked. The event was well
  received & Simon Doyle, Rotary                 Preview Night 2021
  President, did a great job as M.C.         Featured classical guitarist
                                                 Alejandro Aguanta
• Attendance count was estimated at 150 –
  170, slightly higher than 2019.
Kilmore Art Expo 2021 16 - 18 April 2021: Memorial Hall Kilmore Presentation to Southern Mitchell Rotary Club
Kilmore Art Expo 2021: Preview Night
•   Opening Night catered for by Tony
    Cozzolino and his team. The bar was
    operated by Peter Jackson – ably
    supported by Trevor and Bob.

•   Again several Kilmore International
    School students acted as serving staff.

                                              Guest Judge for Sculpture,
                                              Gillian Govan, officially opened
                                              the Expo and spoke briefly on
                                              the new Sculpture Section and
                                              the merits of the winning ‘Best
                                              in Show’ artwork.
Kilmore Art Expo 2021: Logistics
•   Set up of Hall:
    Efficient installation of stands and lighting
    again this year. All finished on Monday
    (except rearranging Supper Room).
•   Stands & Lights:
    All our own lights were used, but need to
    assess support for lights in Supper Room.
                                                     Logistics Team was led by Rotary’s Noel
• Last two years has been quicker                   Baker, Tony Cozzolino and Gary Gradsack.
  hanging, due to new hanging system.
    This gives more time for assessing space,
    positions, hanging and judging.
•   Now independent with equipment, but
    need new supports for lighting in Supper
    Room, safer hooks for artwork at top of
    stands and to repair /replace covers
    before next year.
Kilmore Art Expo 2021: Raffle

Raffle Prize 2021:
 Title: ‘Mill Street’
Acrylic Painting by
Jayne Henderson
 Valued at $1,200

 •   2021 Ticket Sales were $4,513 … higher than recent years …. in 2019
     ($3,234), 2018 ($4,039) and matching the record set in 2017 $4,578
 •   Ros Stewart led the Raffle Campaign. We achieved the record with a large
     team of supporters, using a range of locations and markets.
 •   Future plan is to sell books to local businesses and in more markets,
     locations.
Kilmore Art Expo 2021: Door Entry
                                                                         %
                         2016      2017     2018     2019      2021    Change

     Visitor ($)
                        1,841     1,414    1,515    1,680    5,502     +70%
     Daytime
     Visitor ($)                                               Incl     Inc
                        1,200     1,375     1,670    1,550
     Award Preview                                            above    above
     No. Door Prize
                         427       N/A      331       405      514     +27%
     tickets

•   Ros Stewart and community volunteers organised admissions and COVID rules.
•   Many more visitors, with increase in $ income and in Door Prize tickets. Helped
    by targeted social media and ‘high street’ visibility posters, truck sign.
•   Income $ for Preview Night v. Daytime Visitors was not recorded separately on
    Eftpos machine and counter numbers not consistently taken. NOTE: Admission
    prices increased in 2019, from $20 to $25 for Award Night and Daytime Price
    from $7 from $5 (Concession $4 from $3), so this $ increase very positive.
•   Analysis from postcodes, shows 33% from outside Mitchell Shire, compared with
    10% in 2019 - again positive result. Roslyn Stewart to update Visitor Database.
•   Denise & Lorraine to develop communication in non-traditional and social media.
Kilmore Art Expo 2021: Café
 Managed by Tony Cozzolino and assisted
 by Kim Cozzolino, Gary Gradsack and lots
 of others!!!
• COVID restricted our ability to have seating
  in Hall. ‘Take Away Packs’ were created and
  $ donations given by Committee, Rotary &
  Art Society Members covered most costs.
• Major drop in number of customers, with no     • All at work in the kitchen, serving food,
  café seating inside on Saturday and only         washing up …… and always with a smile!
  one table & chairs on Sunday - in Hallway.
  Tables & seating outside, but pretty cold to
  sit around.
• Café sales still good, despite constraints,
  Record was set in 2017(at $2,500) :
   2021: Profit - $1,074
   2019: Profit - $1,680
   2018: Profit - $1,570
Kilmore Art Expo 2021: Sponsors
                                                Platinum Sponsor
•   Total Sponsorship this year was $20,469 –
    with revenue $19,969 and ‘in kind’ $500.     Major Sponsors
    Higher than the previous two years.
•   Our largest sponsor Kilmore Racing Club,
    upgraded to Platinum Sponsor and made
    verbal commitment for several years.
•   New Sponsor of Sculpture Expo - Inland
    Rail equivalent to Gold Sponsor, with
    Major Sponsor and Supporters cost up.
•   Several other sponsors again this year -
    Metro Freight Lines, Lavender Hill Farm,
    Val & David Corke.
•   Also sponsors in kind, provided Framing       Supporters
    vouchers (Kilmore Picture Framers and
    Milners Framing Broadford) along with 2 X
    Nestle Gift baskets valued at $200 each.
Kilmore Art Expo 2021: Publicity
•   Further develop on-line media to communicate
    with artists and potential visitors.
      Website: well maintained by Lorraine Nagel
      Facebook page: active with Denise Daday
     Need to develop – update thro’ the year.
•   Review media cost for 2022. Review for future:
        Retail flyers / postcards (Retail posters?)
        Road signage / Shire Event signs
        Street signs last week, A Frames /flags / truck
        NCR / Macedon Ranges press advert
        Pre-publicity editorial in local press
        School newsletters / community newsletters
        Local community radio
•   Update / review current Visitor Database and
                                                           Review advertising & promotion – remix??
    develop to encourage /communicate via email to
    existing visitors, buyers and patrons.
•   Publicity subcommittee to be created for 2022.
2021 Kilmore Busking Championships
The Australian National Busking Championships ….
The National organization ‘ANBC’ :
• Formed in Cooma, 8 years ago - now in 13
    regional towns through NSW, Qld & Vic is an
    annual event.
• Some cost, but ANBC membership gives national
    publicity, attracts visitors & quality competitors.
What happens on the day?
• ‘Busking Spots’ chosen with consent of business.
• Buskers register from February, given program of
    times & ‘spots’. Judges roam around to assess.
• ‘Busking Votes’ $1 sold to spectators to also vote.
• A free ‘Finals Concert’ at the end of the day.
Prizes In various categories. Range $1,000 - $50
Costs for 2021 ?
• Annual Registration is $1,000 + 10% of busking
    votes sold. Other costs minimal as promotion via
    Facebook. This year part of ‘Truck’ street advert.
• Most expenditure is in performer prize money.
• Income $10,952 , Costs $11,547 Loss of $595
2021 Kilmore Busking Championships
The Judges:
• One supplied by ANBC (at low rate)
• Two local Judges (no fees)
Event was organized by:
• Team led by Rose King and including Denise
   Daday, Steve Ansell and 6 community volunteers.
• Steve providing artwork and promotion.
The Results:
• Performers enjoyed the day - was well organized.
• Spectators enjoyed the day and asked when/ it
    would happen again.
• Enthusiastic feedback, both businesses and local
    residents.
• Successful Finals Concert at Trackside 4 - 6pm.
    Very well attended.
Future plans for the event ….
• Will be an annual event. Over time, we expect to
    grow event in size and profits.
Committee exploring other activities for the weekend,
particularly closer affiliation with other organisations
e.g. Sporting Clubs and Scouts.
Kilmore Art Expo 2021: Painting Sales
                                                                                                         %
                                                                                                      Change
    Painting Sales Results:                2015      2016       2017      2018        2019    2021     2021 /
                                                                                                       2019
    Total Painting Entries (No.)          347*       283        324       261         306     288     - 6%

    Paintings Sold (No.)                   30         23        34         32          28      48     + 71%

    Sales as % of Entries (No.)            9%         8%       10%        12%          9%     17%

    Total $000's: Painting Entries 190.7            194.2      163.6     132.0        171.5   176.0   + 3%

    Average $ price per entry             549*       686        505       506         560     611     + 9%

    Total $'s: Painting Sales            11,940     8,185     11,874 17,460 15,145 26,946 + 78%

    Average $ price per Sale               385       355        349       545         540     561     + 4%

•   Number of painting entries down, but $ value per entry up 9% - high quality.
•   Extremely strong sales, in number up 71% and in $ value up 78%.
•   Total % of paintings sold was a record at 17%.
    * In 2015 excludes two very high value painting by Raelene Sharp (No 272 & 271)
Kilmore Art Expo 2021: Photo Sales
                                                                                    %
                                                                                 Change
       Photo Sales Results:        2015    2016    2017    2018    2019     2021
                                                                                  2021 /
                                                                                   2019
     Total Photo Entries (No.)      60      38      41      34      44      51     + 16%

     Photos sold (No.)              11      1       3       1       2       12     +500%

     Sales as % of Entries (No.)   21%      3%      7%      3%      5%     24%

     Total $'s: Photo Entries      8,140   6,215   5,595   6,410   6,070   17,305 +185%

     Average $ price entry         154     161     136     188     138      340    +146%

     Total $'s: Photo Sales        1,280    50     380      35     380     2,525   +++%
     Average $ price Sale          116      50     126      35     190      210    + 11%

•   Total number of entries improved by 16%, and average $ price much higher.
•   Record number of sales (24% of entries) and total $ value of sales.
Kilmore Art Expo 2021: Sculpture Sales
          Sculpture Sales                                                          %
                                     2015   2016   2017   2018   2019    2021
             Results:                                                            Change

     Total Sculpture Entries (No.)                                       47

     Sculptures sold (No.)                                                7

     Sales as % of Entries (No.)                                         15%

     Total $’s: Sculpture Entries                                       94,848

     Average $ price entry                                              2,018

     Total $’s: Sculpture Sales                                         2,258
     Average $ price Sale                                                322

•   Total number of entries very respectable and high value work on display.
    Average $ per entry $2,018 - but if 3 high $ items excluded, then = $1,276.
•   Sales were 15% of entries and average value each sale was $322, lower than
    Paintings (at $561) but above Photography (at $210).
Kilmore Art Expo 2019: Financials
   Income:                                     $                     Expenditure:                                   $
       • Painting / Photographic Entries   5,298                        • Advertising                           2,878
       • Café Income                       1,074                        • Award Night                           1,577
       • Admission: Daytime (incl Preview) 5,502                        • Café Costs                                0
       • Admission: Preview Night Not established)                      • Artist Payments – Sales              23,679
                                                                        • Total Overheads                       9,650
       • Painting Sales                   26,806
                                                                                    Art Awards                   6,850
       • Photographic Sales                2,525                                    Art Awards (in Kind)           500
       • Sculpture Sales                   2,258                                    Hall Rentals                   900
                                                                                     Security                       400
       • Sponsors (in $)                  19,969
                                                                                 

                                                                                    Judge                         1000
       • Sponsors (in Kind)                  500                         •   Raffle Ticket Printing               330
       • Raffle Sales                      4,513                         •   Catalogue Printing                 1,265
       • Adverts in catalogue              2,800                         •   Admin / postage / software         1,959
       • Other Income & Interest             107                         •   Web Expenses                           0
       • TOTAL (Art Expo)                $71,352                         •   TOTAL (Art Expo)                 $41,338
       • Busking Championships            10,952                         •   Busking Championships             11,547
       • TOTAL INCOME                    $82,304                         •   TOTAL EXPENDITURE                $52,885
Capital Assets (50 art stands / covers / lighting / hanging          ART EXPO ONLY: Brought Forward = $4,635
system/ software / website / bins / boards / timber / tablecloths)   NET PROFIT 2021 = $30,014
                                                                     Available for distribution = $34,649
Note: No capital investment in 2017 - 19.
                                                                     AGREE DISTRIBUTION = $10,000 each Rotary / Art Society
       Treasurers                                                    Balance carried forward for 2022 = $14,649
       Peter Appleton ………………………………                                   Planned Capital Expenditure on Lights, Covers, Hooks.
       Geoff Burgess ………………………………                                    Also On Line Entry & Admin System / Website
Kilmore Art Expo 2021: Profit
                                                                                      Catalogue
          40000
                                                                                      Café Profit
          35000                                                                       Visitor Entry **
          30000                                                                       Sponsorship *
                                                                                      Raffle
          25000
                                                                                      Commission
          20000
                                                                                      Artist Entries
          15000
                                                                                  **Includes Est $ for
          10000                                                                   Art & Roses Tours
                                                                                  * Sponsorship (less
           5000
                                                                                  Awards)
              0
                     2016        2017        2018        2019        2021

•   Artist Entries continue strongly, with in total entries up (sculpture) and $ charged form $10 to $15.
•   Commission increased with sales very strong. Averaged $15,000 in 2017-19, this year $31,600.
•   Sponsorship continues to strengthen with extra sponsors and increased charges for sponsorship.
•   ‘Event Visitation’ increased, which has positive effects Raffle sales. Need to maintain profit growth.
Kilmore Art Expo 2021: Future Plans
•   Develop ‘Event Visitation’ for Art Expo:
      Encourage / attract more ‘high value’ art buyers.
      Develop database of existing visitors / patrons.
      Use website / social media for potential visitors.
     Analysis of visitor database will allow direct
     communication with existing patrons and art buyers.
•   Add new ideas - something new each year:
        Continue Busking Championships & expand
        Create Festival atmosphere adding more weekend
         attractions to ‘Celebrate the Art, the Music and the
         History of Kilmore’
        Explore grants for ‘Visitor Tours / Attractions’.
•   More and larger Sponsors / Supporters needed:
      New sculpture awards (e.g. Native Wildlife, Youth)
      A partner to develop ‘Visitor Tours / Attractions’
                                                                Creating a splash in Kilmore !!

              Art Expo Committee needs new members!!! For new ideas & rotate responsibilities
Kilmore Art Expo 2021: Future Plans
•       It is with great regret that the Committee accept
        the resignation Peter Appleton (Treasurer) but
        we welcome Geoff Burgess - our new Treasurer.
        We thank Peter sincerely for his dedication,
        support & contribution to the success of this
        event over many years.
    •   New and existing Art Society members have
        volunteered to explore and use the proposed
        new software to transition to an on-line entry &
        exhibition administration system.
    •   Committee exploring other activities for the
        weekend, particularly closer affiliation with other
        organisations e.g. Sporting Clubs and Scouts.               Best In Show Miniature 2017
                                                                     ‘Study 1’ by Terri McDonald

                Art Expo Committee needs new members!!! For new ideas & rotate responsibilities
You can also read