LEGACY MAKER LITE & PRO - $2,550/month $5,550/month - Contractor Growth Network
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LEGACY
MAKER
LITE & PRO
$2,550/month $5,550/month
https://www.facebook.
com/groups/35140226
9954805
Internal structure guide.
WWW.CONTRACTORGROWTHNETWORK
.COM
OVERVIEW
PURPOSE
You've dominated the WealthBuilder program, now it's time
to start work on your legacy. That's why we've created the
LegacyMaker program.
By becoming a LegacyMaker, you are expanding your business
to its full potential. By integrating blogs, email marketing,
direct mail, and targeted ads, you are giving clients and leads
an experience like no other.
Congrats! You've built your business. Now it needs to last.
Your business impacts more than just you. It impacts your
family, your employees, and your community. Leave a lasting
legacy that will have people in tears at your funeral.
SERVICES
SEO Blog Campaign
ETIL
Automated Direct Mail
Internal System Frameworks
ORP
Monthly Coaching Call
Private Facebook Group
Email Campaign
Google/Facebook Ads
Premier Direct Mail
Sales Guide Creation
TABLE OF CONTENTS
1. What is SEO? 5. Your Access to 9. Creation of a
2. How Blogs the Private Sales Guide (PRO
Work Facebook Group only)
3. Internal System 6. Email Marketing
Frameworks to Reach More
Explained 7. Google and
4. Using the Facebook Ad
Website as a Utilization
Sales Tool 8. Direct Mail
Coaching Importance
WHAT IS SEO?
SEARCH ENGINE
OPTIMIZATION
You've created a killer website to help drive sales and keep
those leads coming. But how do you keep the prospects
coming to your site?
Search Engine Optimization, or SEO, is the process of
increasing the quality and quantity of traffic to your website
from search engines.
The greater visibility your website has means the greater the
attraction to your site and service.
KEYWORDS
SEO Keywords are terms, or words, added
to your site that increase search engine
rankings for your site.
By using keywords, you are optimizing
your site. This means that knowing
keywords, and incorporating them into
your sites content, is the #1 thing you can
do to increase traffic to your site.
THE BOTTOM LINE:
Create quality content, focused on one theme or topic, on a fast-loading
webpage to optimize traffic to your site.
HOW BLOGS WORK
Blogs are web articles put on your site that educate and entertain readers
on a given topic.
This is a long term play that builds trust through transparency by showing
pricing, sharing information, and makes you appear more human. Blogs
also allow your brand to establish a place of authority by sharing your
knowledge in a way that makes it relatable to others.
Blogs are also a way that you can share visuals and intrigue site visitors.
OUR BLOGS YOUR
We take blogs to the next level.
BLOGS
We write our blogs to have a storyline so they
2 blog posts per month
are more relatable and more human.
(1st month may be 1
blog post)
We know all the benefits that blogs have to SEO/Leveraged-
offer, so we make sure to not only make them ranking in Google (for
informative, but entertaining as well. every 1 person looking
to hire, there are 8-10
people info hunting)
That's why when writing blogs for our partners, Adds entertainment
we do a search for the most popular names in and personality to site
their area to use in their articles. This gives Going after FUTURE
readers another aspect of your company to BUYERS
Personalized updates
connect to. If readers see their own names in
from Turner
the article, or the names of somebody they
know, they are more inclined to relate to the
story, and thus you.
INTERNAL
SYSTEM
YOUR BUSINESS ROADMAP FRAMEWORKS
EXPLAINED
We want you to be able to stop working IN
your business, so you can start working ON it.
1. Learn how to sell! This is why we created the
WealthBuilder program and the Facebook
groups.
2. Utilize the marketing program offered by
LegacyMaker. Blogs, Facebook and Google
Ads, Email Marketing, and direct mail all
contribute to targeting your ideal market.
3. Hire an in house media person. You're going
to need some help keeping up with all the
traffic you're going to recieve.
4. Focus on assignment selling and CRM's. Micro
commitments like watching a video you sent,
reading a blog post, or listening to a podcast
get potential buyers more committed to your
brand.
5. Build a sales team. Your website is going to
attract a lot of pre-qualified leads, so you're
going to need a strong sales team to close the
deals!USING THE
COACHING
WEBSITE AS A
SALES TOOL
When you sign on with Contractor Growth Network, you aren't just
paying for a website.
We've put a lot of time into coming up with a process that works with
you. When we send you your completed website, we hope you know that
you are getting a sales tool, not just a nicely designed site.
The site prequalifies leads and decreases the number of tire kickers you
have hitting you up.
We want you to be able to work on your business, not in it.
LET'S TALK
COACHING
When you become a LegacyMaker, you are
joining a family that wants to see you
succeed. In order to help you surpass your
goals, we have designed a program that
will guide you in the right direction.
Coaching includes:
The ins and outs of using your new Education on our process and
site as a sales tool. We will explain system. We'll teach you to be
exactly how it works so you can experts on the things that we
efficiently and effectively apply it to apply to our company, so you can
your business. successfully apply them to yours.
Access to training videos. Don't
worry, we aren't just throwing them
at you, we will expand on them
during your coaching sessions. We
are here to answer any questions you
may have.
How to leverage your blogs. We want
you to be get the most out of your
SEO Blog Campaigns.YOUR ACCESS
TO THE PRIVATE
FACEBOOK
GROUP
We want our LegacyMakers to get the most out of this program. In
order to establish a sense of community, support, and accountability,
we've created an exclusive group just for you.
We are strong believers in the law of attraction, so we want you to be
surrounded by a team of like-minded individuals going through similar
stages of growth. Not only will this group keep you motivated, but your
success and development will be an inspiration to your fellow
LegacyMakers.
Have a question? Need some advice? Reach a goal? This group is YOUR
platform.
https://www.facebook.com/groups/
351402269954805EMAIL
MARKETING
PRO
TO REACH
MORE
Email Marketing allows you to create targeted and
personalized messages that are sent directly to current
A GREAT
and potential clients.
MARKETING
The point of email marketing is to acquire, engage, and
retain customers.
TOOL According to a study by McKinsey, email marketing is
nearly 40 times more effective than Facebook and
Twitter combined when it comes to obtaining new
customers.
HOW WE ARE
SUCCESSFUL
In order to make the most of email marketing, there
are some key things we keep in mind.
It's all about the OPEN and the CLICK. You want
people to not only open your emails, but you
want them to engage with them. That's why we The prospect is most important, not the
implement a clear CALL TO ACTION--what you product. If you're selling your product, and
want readers to do with this email. not selling to your prospect, YOU ARE DOING
Segment your Lists. By coming up with set lists of IT WRONG.
people organized by things such as demographic,
needs, values, and location, your emails can be
crafted to reach exactly who needs to see them.GOOGLE AND
FACEBOOK
AD UTILIZATION
Paid Advertising Information:
Paid Social: Pay to reach new customers on social
networks. Not organic.
Paid Search: Pay to have your business featured on
specific search engineering result pages.
Advertisement is placed based on target keywords
instead of targeting a specifi audience interest.
BENEFITS OF FACEBOOK ADS
Build awareness and grow your audience
Highest ROI (Return on Investment)
#1 Social Media Platform Worldwide
Over 2.7 billion monthly active users
Targeting
Look-a-like audiences
BENEFITS OF GOOGLE ADS
Reach people with high buying intent
Relevant Ads
Higher CTR (Click Through Rate)
compared to Facebook display ads
Targeting
Leapfrog to the top of search resultsDIRECT MAIL
IMPORTANCE
Pixel Set-Up ($1,000 one time activation
fee): Pixel will collect information of visitors
from your website. A postcard will
automatically be sent to them
Targeted Neighborhoods: Postcards will
be sent out to homeowners with a specific
LITE demographic such as the type of housing
or size.
Pixel Set-Up ($1,000 one time activation
PRO fee): Pixel will collect information of visitors
from your website. A postcard will
automatically be sent to them
Targeted Neighborhoods: Postcards will
be sent out to homeowners with a specific
demographic such as the type of housing
or size.
Past Customers: Past customers will
receive a postcard with a referral discount
for their next project.
Neighborhood Blitz: When you're going to
be working on a jobsite, we will send
postcards out to surrounding neighbors to
let them know when you're coming, that
you're there, and then a final postcard to
show a before and after.SALES GUIDE
CREATION FOR PRO
In order to help you grow your lead list, we
will help you create a downloadable sales
guide.
How the sales guide works:
Facebook ads will run with a link to download your
sales guide, which will include your company, your
process, your pricing, and how to get started.
People who download the guide will enter their
names, phone numbers, and email addresses so that
you have a way of getting in contact with them.
Now you can utilize email marketing to set up a
campaign to nurture these prosepects.
Additionally, your sales team can call these leads to
find out more about where they are in the buying
process.
BENEFITS:
Provides transparency of your services.
Gives a personalized experience.
Allows prospects to come to you.
Establishes confidence within your business.You can also read
