LET'S CELEBRATE CHANGE - Tempelhof Airport, Berlin, JUNE 19-21, 2020 see our recap video 2019 - greentech festival
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LET'S CELEBRATE CHANGE
Tempelhof Airport, Berlin, JUNE 19–21, 2020
see our recap video 2019
ON THE EDGE OF TECHNOLOGY IN THE HEART OF BERLIN TOLERANT PEOPLE. INNOVATIVE START-UP COMMUNITY. CENTER OF EUROPE. BERLIN IS THE PLACE TO BE FOR GENERATION Y.
WE CELEBRATE GREEN TECHNOLOGIES
AND A SUSTAINABLE LIFESTYLE THAT
WILL FUNDAMENTALLY IMPACT
SOCIETY
Accelerating, entertaining,
celebrating and connecting
future-forward green technologies
and a sustainable lifestyle with
people from all over the world
who are making a difference. Creating awareness.
A lighthouse for A solution hub for
positive change. the sustainability
mega trend.
TARGET PROFILE
VISITORS AND CONSUMERS OF THE GTF CAN BE BROKEN
DOWN INTO THREE DIFFERENT PROFILES.
B2C B2B B2M
Tech enthusiasts, families, Entrepreneurs, business 16 – 34 year-olds living a
people living a sustainable executives, influencers and modern & sustainable lifestyle
lifestyle. Anyone visiting GTF game changers joining the and experiencing GTF online as
well as through multiple media
for the exhibition, concert or conference and awards.
outlets.
the Formula E race.
MODULES & TARGET GROUPS 2019
full
capacity
EXHIBITION (B2C) CONFERENCE (B2B)
• Curated interactive consumer show • (Ex) Change forum
• 80 exhibitors • 1,100 conference attendees
• 2 day exhibition • NGOs, start-ups, global 500s, influencers
• 2 day conference program with keynotes, panel
Theme based zoning concept about stunning
discussions, interviews and breakout sessions
latest developments in green technologies in:
Various topics and trends discussed around neogreen
• Mobility
movement in order to work together on solutions for:
• Food
• Energy • Artificial intelligence
• Fashion & Sports • Smart cities & circular economy
• Last mile
• Connected living
• City traffic
MODULES & TARGET GROUPS 2019
full full
capacity capacity
CONCERCT (B2C) AWARDS (B2B)
• Internationally renowned band • Europe's Green Oscars
Bastille celebrated the release of • 1,000 invited guests attended
their new album • Gala to honor the greatest global
• 2,000 concert visitors projects, ideas and game changers in
• 3 Million live views broadcasted by green technologies.
MagentaMusik 360
6 Categories / 36 Nominees (online voting):
• 365 days online availability
• Innovation of the year
Kick-off event of festival • Rising Star of the year
• Start-up of the year
• Game Changer of the year
• Forward Actor of the year
• Special Prize Norway
KPI’S OVER ALL GTF MODULES 2019
GREENTECH FESTIVAL 2019 WAS A MAJOR SUCCESS STORY
>35k 80
EXHIBITION EXHIBITION CONFERENCE CONCERT AWARDS MEDIA
Over 35,000 80 top 65 acclaimed 3m people 1,000 invited More than
visitors on-site companies speakers from reached by the guests and 1.5b* people
20 different live stream of brand partners reached globally
countries Bastille ś new attended the across channels
album release GREEN AWARDS
at the GREEN
VIBES concert
*ARGUS DATA INSIGHTS
EXHIBITION INSPIRED BY ALLIANZ E-VILLAGE 35,000 ON-SITE VISITORS
EXHIBITION
INSPIRED BY ALLIANZ E-VILLAGE
80
EXHIBITORS (CURATED)
SOME OF OUR 2019 EXHIBITORS:
Porsche / BMW / Mercedes / Pininfarina /
Kunert / Deutsche Bahn / Allianz / Parley / Hyundai /
Lanxess / Harley Davidson / Volocopter / X-SHORE /
Byton / Airbus / Norway / Tesla / Julius Bär / Bosch /
Google / ABB / DHL / Start-up Zones.KPI’S OVER ALL GTF MODULES 2019
THE GREENTECH FESTIVAL 2019 WAS A MAJOR SUCCESS STORY.
65
EXHIBITION EXHIBITION CONFERENCE CONCERT AWARDS MEDIA
Over 35,000 80 top 65 acclaimed 3m people 1,000 invited More than
visitors on-site companies speakers from reached by the guests and 1.5b* people
20 different live stream of brand partners reached globally
countries Bastille ś new attended the across channels
album release GREEN AWARDS
at the GREEN
VIBES concert
*ARGUS DATA INSIGHTSCONFERENCE OPINION LEADERS ON STAGE 2019 1,100 ATTENDEES 65 SPEAKERS 20 COUNTRIES Some of our speakers in 2019: Corinne Vigreux, TomTom; Jean Todt, FIA; Johan Ernst Nilson, Explorer; Clare Jones, What3Words; Kate Brandt, Google; Johan Rokström, PIK; Anne Marit Bjornflaten, Hurtigruten; HRH Haakon, Crown Prince of Norway; Michael Sheren, Bank of England; Florian Reuter, Volocopter; Peter Vanacker, Neste; Cyrill Gutsch, Parley for the Oceans; Ann Makosinski, Forbes Top 50 Influencer; Richard Lutz, Deutsche Bahn; Christian Deuringer, Allianz; Violetta Bulc, EU Commission.
KPI’S OVER ALL GTF MODULES 2019
THE GREENTECH FESTIVAL 2019 WAS A MAJOR SUCCESS STORY.
3m
EXHIBITION EXHIBITION CONFERENCE CONCERT AWARDS MEDIA
Over 35,000 80 top 65 acclaimed 3m people 1,000 invited More than
visitors on-site companies speakers from reached by the guests and 1.5b* people
20 different live stream brand partners reached globally
countries of Bastille ś attended the across channels
new album GREEN AWARDS
release at the
GREEN VIBES
concert
*ARGUS DATA INSIGHTSCONCERT
INSPIRED BY DEUTSCHE TELEKOM
NEW ALBUM RELEASE (LIVESTREAM) OF ONE OF THE MOST
SUCCESSFUL BANDS IN THE WORLD: BASTILLE.
2,000
VISITORS
3m
LIVE VIEWS (APP & WEB)
22%
ENGAGEMENT RATE
20m
TOTAL IMPRESSIONSCONCERT INSPIRED BY DEUTSCHE TELEKOM
KPI’S OVER ALL GTF MODULES 2019.
THE GREENTECH FESTIVAL 2019 WAS A MAJOR SUCCESS STORY.
1k
EXHIBITION EXHIBITION CONFERENCE CONCERT AWARDS MEDIA
Over 35,000 80 top 65 acclaimed 3m people 1,000 invited More than
visitors on-site companies speakers from reached by the guests and 1.5b* people
20 different live stream of brand partners reached globally
countries Bastille ś new attended the across channels
album release GREEN AWARDS
at the GREEN
VIBES concert
*ARGUS DATA INSIGHTSAWARDS
SOME WINNERS SINCE 2008
Paul Polman (Lifetime Achievement, 2019)
Plastic Bank (Game Changer of the Year, 2019)
Ferguson Marine (Innovation of the Year, 2019)
Cyrill Gutsch (Forward Actor of the Year, 2019)
Skipping Rocks Lab (Start-up of the Year, 2019)
Yara International Asa & Kongsberg Gr. (Special Price Norway,
2019)
Alstom (Mobility, 2018)
Dr. Auma Obama (IFAT Environmental, 2018)
Ballard Power Systems Inc. (Special Prize Kanada, 2017)
Schaeffler / LuK GmbH & Co. KG (Mobility, 2016)
State of Green Copenhagen (IFAT Leadership, 2016)
BMW Group (Mobility, 2015)
NENA (Music, 2015)
HRH The Prince Of Wales (Scientists, 2015)
Continental Reifen Deutschland GmbH (Mobility, 2014)
Club of Rome (IFAT Environmental, 2014)
Little Sun GmbH (Lifestyle, 2015)
Danfoss A/S (Intelligent Urbanisation, 2014)
Airbus Operations GmbH (Aviation, 2013)
Morten Harket (Singer of a-ha) (Green Music Award, 2012)
Lufthansa AG (Special Prize Lufthansa, 2011)
car2go GmbH (Mobility, 2010)
Tesla Motor Inc (Special Prize, 2010)
DESERTEC Foundation (Special Prize, 2009)
Sir David Attenborough (Green Award, 2008)AWARDS WINNERS 2019
AWARDS GREEN CARPET
AWARDS TROPHY
KPI’S OVER ALL GTF MODULES 2019
THE GREENTECH FESTIVAL 2019 WAS A MAJOR SUCCESS STORY.
1.5b
EXHIBITION EXHIBITION CONFERENCE CONCERT AWARDS MEDIA
Over 35,000 80 top 65 acclaimed 3m people 1,000 invited More than
visitors on-site companies speakers from reached by the guests and 1.5b* people
20 different live stream of brand partners reached globally
countries Bastille ś new attended the across channels
album release GREEN AWARDS
at the GREEN
VIBES concert
*ARGUS DATA INSIGHTSMEDIA
HEADLINES 2019
based on 2019 data by Argus Data InsightsMEDIA
KPI’S 2019
KPI’S 2019
>1.5B
Global reach
574M
Print, Online, TV, Radio
(Traditional Media)
213M
Out of home
35K
On-site visitors
over 3 days
338K
Page views (website)
717M
Social media
280
Journalists attended
based on 2019 data by Argus Data InsightsMEDIA
DIGITAL MEDIA AUDIENCE 2019
Managing director 28,1%
Business person 14,0%
Journalist 9,0%
Engineer 8,8%
Communication 8,4%
Author 7,9%
Consultant 7,9%
Construc. worker 7,6%
Student 4,0%
66% MALE 34% FEMALE
Blogger 3,5%
0 0
PROFESSIONS GENDER
Sport 21,0%
World news 12,8%
Celebrities 12,5%
Music 9,4%
Family 8,2%
Busines news 8,2%
Marketing 8,0%
University 7,6%
Culture & art 6,7%
Food & Beverages 6,4%
0 0
INTERESTS KEYWORDS
based on 2019 data by TalkwalkerMEDIA PROMOTION
FESTIVAL ATTENDEES
MOST POPULAR AGE GROUP 16-24.
Number of attendees by age and gender.
50%
43%
25%
16-24 25-34 35-44 45-54 55+
77% MALE 20% FEMALE
Male Female Other
*FORMULA E SURVEY RESULTS I BERLIN 25TH MAY 2019QUOTES 2019
WE ARE SO GRATEFUL
IT WAS THE MOST
FOR THE AWARD! THANK YOU I HAVE BEEN AT MANY BEAUTIFUL AWARD
FOR ALL YOUR SUPPORT TECH/ENTREPRENEUR CEREMONY EVER!
AND CONGRATULATIONS EVENTS, BUT NONE AS I TAKE SO MUCH
ON THE EVENT! SPECTACULAR AND GOOD WITH ME.
IT WAS GREAT! GLAMOROUS AS
GREENTECH FESTIVAL! Veronica Ferres
Maria-Eve Schroeder actress
Plastic Bank & Director of Sales Facebook
Ann Makosinski
Forbes Top 50 influencer
THANK YOU VERY MUCH FOR
THIS GREAT INITIATIVE.
NENA, pop musician
WE'RE IMPRESSED WITH
WHAT YOU'VE DONE. STARTING
WITH THE GREAT PLATFORM,
THE EXHIBITION WITH INSPIRING
WE ARE RUNNING OUT OF COMPANIES AND VISITORS,
TIME TO SAVE OUR PLANET THE CONFERENCE AND
AND SAFEGUARD THE FUTURE
OF HUMANITY. IT’S CRUCIAL
THE MANY OVERWHELMING
THAT WE ACCELERATE DE- I AM DELIGHTED THAT NORWAY IS A AND EXCELLENT PROJECTS
CARBONIZATION OF OUR PARTNER AT THIS YEAR'S GREENTECH IN THE AWARD EVENING! USING THE UNIQUE PLATFORM OF THE
ECONOMIES WITH GREAT FESTIVAL IN BERLIN. NORWEGIAN ABB FIA FORMULA E CHAMPIONSHIP
COMPANIES ALREADY OFFER A NUMBER IS A PERFECT MATCH TO REACH OUT
URGENCY. Laura Rathai
OF GREEN SOLUTIONS. I WAS VERY Marketing Director of Hyundai Europe TO THE NEXT GENERATION WITH THE
HAPPY TO BE A GUEST THIS YEAR. GREENTECH E-VILLAGE.
Paul Polman
Former CEO of Unilever HRH Crown Prince of Norway Alejandro Agag, CEO of Formula EQUOTES 2019
ALLIANZ AND THE TOMORROW'S MOBILITY DEPENDS THE GREENTECH FESTIVAL
GREENTECH FESTIVAL ON THE DECISIONS WE MAKE OFFERS A PLATFORM
TODAY. THAT'S WHY EVENTS TO FURTHER PROMOTE
HAVE A COMMON GOAL:
LIKE THE GREENTECH FESTIVAL
TO RESHAPE FUTURE BY CLIMATE PROTECTION AND
ARE SO IMPORTANT TO JOINTLY
ENABLING INNOVATORS. STAND UP FOR AN EFFICIENT,
TO ACHIEVE A RETHINKING
EMISSION-FREE, SAFE AND IN THE GENERAL PUBLIC.
Jean-Marc Pailhol INTEGRATED MOBILITY SYSTEM
Former Head of Global
OF THE FUTURE. Carsten Kratz
Market Management of Allianz Chairman of the Boston Consulting Group
(BCG) in Germany and Austria
Violeta Bulc
EU Transport Commissioner
I’M IMPRESSED
BY THE COMMITMENT
TO BEING GENUINELY GREEN!!
YOU GUYS ARE DEFINITELY
A SUSTAINABLE BRAND! HUGE THANK YOU
I THINK YOU GUYS WILL BE ALL FOR AN AMAZING
OUR GOAL IS CLEAR: TOGETHER WE THE MOST COMPELLING UNFORGETTABLE EVENING!
WANT TO SHAPE THE MOBILITY OF IT WAS A BEAUTIFUL FESTIVAL!
GATHERING FOR GREEN TECH
THE FUTURE. FROM CAR SHARING AND I WAS SO HONORED TO
POOLING TO AIR TAXIS AND E-SCOOTERS. IN THE WORLD! PARTICIPATE AND SURELY
THE GREENTECH FESTIVAL MAKES IT
TO BE AWARDED!
POSSIBLE TO EXPERIENCE THE WORLD Asher Jay
OF TOMORROW. Woman Design Star of UN, National Geographic Explorer
Shimrit Perkol-Finkel
Andreas Scheuer, Patron and CEO & PhD at ECOncrete Tech LTD
German Minister for Transport and DigitalizationPLANNED MODULES GTF 2020
BERLIN E-PRIX
FORMULA E
INSPIRED BY ALLIANZ
EXHIBITION
AWARDS
CONFERENCE
CONCERT
INSPIRED BY DEUTSCHE TELEKOMPLANNED MODULES GTF 2020
GREEN HOUR
SEVERAL EVENTS OVER 365 DAYS
STUDIES & REPORTS
INSPIRED BY BCG
CITY RUN EXPLORER CAMP
ACROSS BERLIN - FINISH @GTF INSPIRED BY ALLIANZFOCUSSING ON THESE INDUSTRIES
MOBILITY
FASHION & SPORTS
FOOD
ENERGYPARTNER COUNTRY GTF 2020: THE UNITED KINGDOM
ALL IN ONE LOCATION
BERLIN TEMPELHOF AIRPORT
GREENTECH FESTIVAL 1 ABB FIA Formula E race track
2 CONCERT inspired by Deutsche Telekom
JUN 19- JUN 21, 2020 3 EXHIBITION inspired by Allianz
#celebratechange 4 CONFERENCE & GREEN AWARDS365 DAYS STORYTELLING
GREEN HOUR STUDIES & REPORTS
3 day LIVE various events scientific 365 days
event throughout the year market reports ONLINE & APPEXCLUSIVE PARTNERSHIP FORMULA E FORMULA E RACE & TRAINING RIGHT NEXT TO THE GREENTECH EXHIBITION AREA.
PARTNERS GTF 2019 FOUNDING PREMIUM SERVICE MEDIA STRATEGIC
THERE IS NO PLANET B
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