Reach the future of dentistry - 2021MEDIA KIT - American Student Dental Association
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Reach the future
of dentistry
2021 M E D I A K I T
Establish credibility
with dentistry’s
future leaders. By the Numbers
CONTOUR MAGAZINE
Circulation:
Serving nearly 90% of the dental student market, the American Student Dental Association 20,000 dental and predental students
(ASDA) prepares the next generation of dentists to be well-rounded health care providers
8,000 unique page views on average
through business, leadership and wellness-focused education, opportunities to connect with each month
peers nationwide and the skills to advocate on behalf of the profession.
Readers spend 2:30 minutes in posts
on average per session
Start building your relationship with this group of emerging decision-makers now. To
explore advertising and sponsorship opportunities with ASDA, contact Kendra Johnson, ASDA BLOG
senior manager of business development, at Kendra@ASDAnet.org. 20,000 average monthly page views
3,200 email subscribers
ASDA WEBSITE
AUDIENCE (ASDANET.ORG)
23,000 READERS, 90% 85,000 average monthly page views
32,000 new users accessing the
website each month
INCLUDING STUDENTS, DEANS AND STAFF OF MARKET SHARE
FROM ALL 66 U.S. DENTAL SCHOOLS
E-NEWSLETTERS
Word of Mouth:
33% open, 3% click-through
90,000+ 29
New Leader:
47% open, 9% click-through
Polished Predental:
FOLLOWERS ON SOCIAL MEDIA
55% open, 11% click-through
PERCENT
270,000+
EMAIL MARKETING SOCIAL MEDIA
OPEN RATE Over 90,000 followers
Over 270,000 average monthly
AVERAGE MONTHLY IMPRESSIONS
impressions
12,000 likes
EMAIL MARKETING
12,000
LIKES
85,000 MONTHLY WEBSITE
PAGE VIEWS
29% average open rate
5% click-through rate
2021 ASDA MEDIA KIT 2
Stay top of mind
with the nation’s top minds.
EXPAND YOUR REACH. ADVERTISE WITH ASDA.
2021 ASDA MEDIA KIT 3
Contour Magazine
Contour magazine is ASDA’s leading news source dedicated to sharing the dental-student narrative
and addressing their holistic needs as they prepare to enter the workforce as dental professionals.
In 2021 ASDA strategically shifted Contour magazine to a digital-only publication, ensuring our
award-winning content reaches student dentists no matter where they are. With this shift comes
new digital branding and thought-leadership options for advertisers.
All advertisers will now benefit from additional brand recognition
(advertiser listing on each issue’s homepage) and measurable
engagement (deeper analytics on impressions and click-throughs).
REACH
23,000
READERS
including dental and
predental students,
deans and staff from all
66 U.S. dental schools.
ISSUE THEME ARTWORK DUE
January 2021 Academia and Research Nov. 13, 2020
February 2021 Family and Relationships Dec. 10, 2020
March 2021 Beauty in Dentistry/Cosmetic Dentistry Jan. 13, 2021
April 2021 Believe It or Not Feb. 11, 2021
May 2021 Psychology of Dentistry Mar. 12, 2021
June/July 2021 Road to Residency Apr. 9, 2021
August 2021 TBA Jul. 2, 2021
September 2021 Wellness Aug. 3, 2021
October 2021 TBA Sept. 2, 2021
November/December 2021 Advocacy Oct. 5, 2021
2021 ASDA MEDIA KIT 4
Contour Magazine specs
Select from the insertion options available and secure a one-time, 6-month or full year advertising AME RICA
N STU DEN
T DEN TAL
ASS OCIA
TION
campaign. Advertisers are encouraged to select the format which best suits their marketing goals. FEB RUA
RY 2018
| VOLUME 2 | NUM
BER 2
Have questions? ASDA’s advertising team is here to help point you in the right direction.
sha ping
the den
tal stud ent
exp erie
nce
RATE (PER INSERTION)
1x 5x 10x
Click to see
$2,500 $10,000 $20,000 these options Taking the
DAT — wh
in action.
ile
pregnant
08
Use Instag
ram
to build
your bra
nd
TYPE SIZE 30
INTERD The dent
ist’s role
A 1/2-page horizontal 9” x 5.25” ISCIP in
HEALTHLINARY
Eliminating
Be a thought leader
needles
for enhanc
ed care
CARE
33
B 1/3-page vertical 2.5” x 10.875”
Share your expertise Under
between standing the connec
dentistry
and medic tion
C Two-page spread 18” x 10.875” through sponsored
ine 12
D Full page 9” x 10.875” content. Sponsored
articles are featured in
Sponsored article 9” x 10.875”
the following sections:
Sponsored article & full-page ad 18” x 10.875” • Expert Insights Secure a
(two-page spread)
• Management + Leadership high-impact bundle:
Cover II (inside front) 9” x 10.875” • Career Compass
• Presentation Page
Cover III (inside back) 9” x 10.875” • Wellness
• Sponsored article
Cover IV (back) 9” x 10.875” • Interstitial ad
• Highlight in email to
digital subscribers
Let your ads do MORE: You may enhance any advertisement you choose with these new capabilities: • Cover IV (back)
narration, embedded auto-start video, click-to-start videos, or link to launch video in a separate window.
$10,000
E. VERTICAL BANNER F. PRESENTATION PAGE G. TICKER H. INTERSTITIAL AD
Displays along left-hand Placement is opposite The ticker displays This ad slides up in front of
side of all pages. the front cover. Links, clickable text and/or a the reader, requiring them
Artwork display can be audio, video and small image at the bottom to click through in order to
animated or static image. animation can be added of every page. Direct access content. Links, audio,
Appears on desktop to this page. readers to your website, video and animation can be
version only. event or subscription page. added to this page.
A
B C D E F COVER H
G
SPECIFICATIONS
• All in-issue ads must be submitted in PDF/X-1a:2001 format with NO bleeds or crop marks.
• Please refer to the ASDA Sponsored Content Guidelines for sponsored content specs.
• Vertical banner: 160px x 600px. Must include URL.
• Presentation page: 9” x 10.875”. PDF, RGB, 200 dpi minimum resolution, embedded fonts, flattened transparencies, no masked text.
• Ticker: Provide text (max. character count = 150) and URL address. Optional image must be PNG, RGB, and can be up to
500px wide x 20px high.
• Interstitial ad: Three required pieces: (1) Android and computer/laptop: 9” x 10.875” (PDF); (2) iPhone: 320px x 416px (JPG); (3) iPad:
768px x 960px (JPG). Video and GIF files must be same size or smaller than sizes listed above. See additional video requirements below.
• Audio and video: MP4, recommended bit-rate is between 300kb/s and 700kb/s, recommended height is 600px or smaller to fit
most screens (1024px x 600px or smaller) and file size must be less than 100mb, and have a play length of 1 second or more.
2021 ASDA MEDIA KIT 5
ASDAnet.org
Drive students where you want them to go online by securing a
banner ad on our homepage, or you can select from the top-10
most visited webpages on the site.
YOUR
AD
HERE
HOMEPAGE
TOP 10 WITH 50-WORD
WEBPAGE DESCRIPTION HOMEPAGE
3x $3,750 $2,750 $2,550
Single month insertion $1,400 $1,100 $900
YOUR
AD
HERE
SPECIFICATIONS
• 300px x 250px
• Acceptable file formats: GIF, JPG or PNG. Files must be RGB and 72 dpi.
• Must provide valid URL and up to 50 words copy per insertion style secured.
• Artwork due two weeks prior to insertion start date.
ASDA Blog
Connect with the next generation of dentists and elevate your brand by writing a
blog post or advertising in a student-written blog post. Make an impact with your
organization’s unique insights and experiences.
Student-written blogs are published twice a week and there is an opportunity for
two-sponsored blog posts per week.
The ASDA Blog is housed on our website at www.asdablog.com and cross-promoted
in various ASDA e-newsletters, dedicated email notification with the full text as
well as highlighted on all ASDA social media channels.
BANNER AD RATE
(PER BANNER/PER PAGE) SQUARE SPONSORED POST
3x $1,550 Sponsored Post $3,000
Single month insertion $750
SPONSORED POST SPECIFICATIONS
• Title: < 10 words; image size: 1020px x 435px
BANNER AD SPECIFICATIONS
• Body: 500–750 words
• Square: 305px x 305px • Video: size: < 640px x 400px (link only)
• Acceptable file formats: JPG or PNG. • Company logo and bio: < 40 words;
• Files must be RGB and 72 dpi. image size: 150px x 150px (square shape)
• Must provide valid URL. • Copy is due three weeks prior to post start date and
• Artwork due two weeks prior to insertion start date. must follow ASDA Sponsored Content Guidelines.
2021 ASDA MEDIA KIT 6
E-Newsletters
Word of Mouth New Leader Polished Predental
All ASDA predoctoral members receive Tap into ASDA’s most active members. Extend your message to ASDA’s growing
Word of Mouth each month, keeping New Leader, sent monthly, keeps more predental membership. Nearly 1,750
them abreast of ASDA news and sharing than 700 dental students in ASDA students who plan to attend dental
content on business and leadership leadership positions informed about school receive this quarterly e-newsletter,
topics. Reach the inboxes of more upcoming events and initiatives, as well giving them resources on getting into
than 20,000 readers. as resources to help them successfully dental school.
lead their chapter or district.
WORD OF MOUTH RATES NEW LEADER RATES POLISHED PREDENTAL RATES
Banner ad (3x) $5,500 Banner ad (3x) $2,750 Banner ad (1x) $450
Banner ad (1x) $1,950 Banner ad (1x) $950
Sponsored content (1x) $2,500 Sponsored content (1x) $1,500
MONTH ARTWORK DUE MONTH ARTWORK DUE QUARTER ARTWORK DUE
January 2021 Jan. 14, 2021 January 2021 Jan. 7, 2021 Q1 Dec. 15, 2020
February 2021 Feb. 11, 2021 February 2021 Feb. 2, 2021 Q2 Mar. 23, 2021
March 2021 Mar. 11, 2021 March 2021 Mar. 2, 2021 Q3 Jun. 22, 2021
April 2021 Apr. 15, 2021 April 2021 Apr. 6, 2021 Q4 Sep. 21, 2021
May 2021 May 13, 2021 May 2021 May 4, 2021
June 2021 Jun. 16, 2021 June 2021 Jun. 1, 2021
July 2021 Jul. 15, 2021 July 2021 Jul. 6, 2021
August 2021 Aug. 12, 2021 August 2021 Aug. 3, 2021
September 2021 Sep. 16, 2021 September 2021 Sep. 7, 2021
October 2021 Oct. 14, 2021 October 2021 Oct. 5, 2021
November 2021 Nov. 11, 2021 November 2021 Nov. 2, 2021
December 2021 Dec. 16, 2021 December 2021 Dec. 7, 2021
YOUR AD HERE
SPECIFICATIONS
• Banner ads: 640px x 150px
HERE
• Sponsored content: Up to 65 words and YOUR AD
a high-resolution image. Must follow the
ASDA Sponsored Content Guidelines.
• Acceptable file formats: JPG or PNG. YOUR B
A NNER A
D HERE
Files must be RGB and 72 dpi.
• Must provide valid URL and up to 50
words copy per insertion style secured.
• Artwork due two weeks prior to
insertion start date.
2021 ASDA MEDIA KIT 7
Social Media
ASDA has 71,000+ followers on Facebook and more than 21,500
on Instagram. Give dental students the opportunity to like and share
your message with their networks.
SINGLE POST BUNDLE OF THREE
Facebook & Instagram post $1,500 $3,750 YOUR
AD
HERE
SINGLE SESSION
Instagram LIVE $3,500
Enhance your Instagram post with a story add-on:
Stories receive an average of 1,000+ engaged views per day.
Options include “Swipe Up” URLs, which allow students to directly
tap onto a landing page of your choosing, polling, countdown
clock or posing questions.
OPTION A* OPTION B** YOUR
Instagram Story Add-On $250 $350 AD
HERE
*OPTION A: Reshare “Post” as a “Story”, with a “Swipe Up” URL to
drive engagement and boost your CTR.
**OPTION B: Share a unique message, separate from your “Post”,
and include a “Swipe Up” URL to drive engagement and boost your CTR.
SPECIFICATIONS
• Facebook post image: 1200px x 630px
• Instagram post image: 1080px x 1080px
• Image file must be RGB and 300 dpi. Acceptable file formats: JPG or PNG (please avoid transparent backgrounds).
• Must provide 50–75 words of copy (including URL). If using a tracking URL, please provide the shortened version.
• Artwork due two weeks prior to confirmed post date.
• Acceptable video formats: MP4 or MOV.
• Instagram Story Content Examples: video post, polls, swipe up URLS, link to another post, Q/A submissions,
photo (single image), carousel (up to 10 images)
2021 ASDA MEDIA KIT 8
Email Marketing
Opportunities
Broadcast emails are one of the most effective advertising opportunities available. Advertisers can
create their own content and design a message to a specific audience within our membership.
AUDIENCES PRICE
Annual Session or National Leadership Conference attendees $1,500
(approx. 700 students each)
Predental (approx. 1,750 students) $2,500
Executive Committee, national and chapter leaders $2,750
(approx. 700 students)
One class (approx. 5,000 students) $3,500
Two classes (approx. 10,000 students) $4,500
Up to three classes (approx. 15,000 students) $5,000
All members ( approx. 22,000 students) $5,500
Enhance the performance of your email with one of these options:
ENHANCEMENT OPTIONS PRICE* ENHANCEMENT OPTIONS CONT... PRICE*
Re-launch Design Services
To unopened recipients $750 From scratch, brand new design: Meet to discuss $1,200
goals, message and look. Design and/or copy will
Follow-up to recipients who opened $1,500
be developed for the advertiser’s approval, followed
Follow-up to recipients who opened and clicked $1,500 by final email.
Split testing Designed from existing Word/PDF: Receive an email $450
design, including copy and images, and code email to
Subject line split testing: $115 follow provided design and email best practices.
Test up to three subject line options in real time.
Copy writing services: Meet to discuss goals and $600
Content or image split testing: $450 message. Copy will be written for advertiser’s approval,
Test different images and copy. then integrated into the provided email design.
Time-of-day split testing: $450 12+ image design layout $450
Test two to three different send times.
Performance testing: Performance testing is included $115
De-duping: Build a recipient list based upon $375 as part of an advertiser’s first broadcastemail launch.
information provided by the advertiser, such as If campaign is changed afterwards, this option reviews
email address. The information will be matched to new layout on all 72 mobile and desktop platforms and
ASDA’s database, and matching members can be includes recommendations.
targeted or excluded.
Rush charge: Broadcast emails can be launched as $375
Personalization: Address recipients by their first $225 quickly as one business day following receipt of a
name in the salutation, body copyor subject line, complete and final package of materials (dependent on
or personalize by school/chapter, district, graduation advertiser’s timely response to inquiries and approvals).
year or region.
Detailed analytic report: Get a deeper dive on $265
the basic analytics report sent three to five days
post-launch. Receive interpretations of data and
recommendations on how to improve engagement.
*Pricing is estimate based on minimum hours per project.
Drip campaign: Launch a drip campaign based $1350 Download broadcast email specifications.
on recipient engagement.
2021 ASDA MEDIA KIT 9
We are where they are.
REACH NEARLY 90% OF ALL U.S. DENTAL STUDENTS
AND CREATE RELATIONSHIPS WITH MORE THAN 23,000 FUTURE DENTISTS.
2021 ASDA MEDIA KIT 10Interested in
advertising with us?
Contact
KENDRA JOHNSON
Senior Manager, Business Development
Kendra@ASDAnet.org
312-440-7602
ASDAnet.org
2021 ASDA MEDIA KIT 11You can also read
