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DIGITAL REACH MEDIA KIT 2021
THE TATLER BRAND
Tatler is access
to the best of
power, influence,
and style in Asia
Tatler inspires the most influential and affluent communities
in Asia to connect, share, and celebrate the finer things in life
and make the world a better place.
THE TATLER BRAND
The most coveted
brand in Asia
For 43 years Tatler has remained the most relevant and trusted
media brand in Asia.
8
Editions Across Asia
I N D ON E S IA, S INGAPO RE, MALAYS IA, TH AILAND, PH ILIPPINES ,
H O NG KO NG, TAIWAN, AND CH INA
2 MILLION
Monthly Print Readers
4.6 MILLION
monthly online visitors
$335,000 Average HHI
*Regional data
THE MAGAZINE
The Tatler legacy
...redefined
SIGNATURE SETTING are no prongs or fittings
To celebrate this month’s holding these gemstones in
re-opening of its Landmark place, thanks to the “mystery
Prince’s Building flagship setting” technique, which
boutique, Van Cleef & is a trademarked process
Arpels has brought several developed by the Paris
new mystery-set pieces jeweller in 1933, inspired
from Paris to Hong Kong, by 19th-century Roman
including the breathtaking micro-mosiacs. Stones are
Ruby Bow ring. Crafted in specially cut with a groove at
white and pink gold, this the bottom so that they can
elegant piece is set with be slid onto rails and placed
carefully cut rubies and alongside neighbouring
diamonds. Look closely, stones uninterrupted,
and you’ll see that there with no glints of metal.
Ruby Bow ring in white and
pink gold set with rubies and
diamonds by Van Cleef & Arpels
| One to Watch |
Hannah Quinlivan
Fashion designer, actress and model with French luxury jewellery house headlines for marrying Mando-
Hannah Quinlivan, who starred in Boucheron. A household name pop star Jay Chou in 2015.
Tatler Skyscraper (2018) and appeared in last in her native Taiwan, Quinlivan Quinlivan wears the Caresse de Tatler
Plume necklace and earrings in white
Jewellery month’s Asia’s Most Stylish feature, has starred alongside Dwayne gold set with mother-of-pearl and Jewellery
6 has announced her partnership “The Rock” Johnson and made diamonds by Boucheron 7
Completely re-imagined from the ground up. The new design is clean, bold, and
impactful with engaging new content and a modern and elevated aesthetic.
THE TATLER LIFE
Tatler reaches a unique
group of affluent and
influential people
The Tatler reader lives a luxury lifestyle through shared passion points. Our luxury
lifestyle content and experiences immerse them in these passions every day.
FAS H IO N
WATCH ES
JEWELLERY
TRAV EL
AUTO MO TIV E
BEAUTY
ART
FOOD
PH ILANTH RO PY
WELLNES S
REAL ES TATE
BUS INES S
H EALTH
EDUCATIO N
THE TATLER AUDIENCE
Tatler engages an
ultra high-net-worth
audience
IDR4.8 BILLION
Annual Personal Income
IDR6.5 BILLION
Annual Household Income
P R I N T AU D I E N C E
55% Women 45% 42 Men Average Age
D I G I TA L AU D I E N C E
48% Women 52% 69% Men Between 25-44 years
*Tatler Indonesia data
PRINT REACH
225,000 Monthly Readership
25,000 Circulation
Distribution Channels:
V V IPs AND V IPs
S UBS CRIBERS
BO O K S TO RES / NEWS S TANDS
EMBAS S IES
GOV ERNMENT O F F ICES
AIRPO RT LO UNGES
IN-F LIGH T AIRLINES
5-S TARS H O TELS
F INE-DINING RES TAURANTS
ETC.
*Tatler Indonesia data
EDITORIAL ARCHITECTURE
Thought leadership
through the eyes of Asia’s
most influential people
Tatler is Asia’s bible and muse to the most important and influential
people in the region—the most discerning, up-to-the-minute voice in
extraordinary living.
35% 30%
5% 10%
5%
15%
TATLER REGIONAL EDITORIAL CALENDAR
JANUARY JULY
New Beginning Spontaneity
FEBRUARY AUGUST
Family Youth and Education
MARCH SEPTEMBER
Arts and Culture New Season
APRIL OCTOBER
Spring-Summer Fashion AMI: Style
MAY NOVEMBER
Eid Fitr and F&B Anniversary and Best of
JUNE DECEMBER
Summer Power and Purpose
DIGITAL REACH
500,000
Monthly Online Visitors
1,250,000
Monthly Page Views
20,000
Newsletter Database
67,800 20,782
7,598 9,690
*Tatler Indonesia dataOUR FLAGSHIP EVENTS
A leadership and community festival that gathers 200-300 of Asia’s young leaders to
connect and be inspired on how to face the challenges of the future. International
thought leaders and disruptors are combined with experiential sessions in wellness,
technology and gastronomy.
APRIL 2021 IN CHINA
A tradition in all our markets, Tatler Ball is of the most anticipated events on
Indonesia’s social media calendar. This year’s 21st anniversary will be celebrated
grandly in Jakarta, to usher in a new beginning post pandemic.
N OV E M B E R 2 0 2 1 I N J A K A RTA , I N D O N E S I A
A one-night celebration of success and networking for this year’s batch together with
all the Gen.T honourees and Tribe judges Tatler Indonesia had gathered since its
establishment in 2017, which is intended to inspire and empower each other to make a
positive impact for the society here, and beyond.
S E P T E M B E R 2 0 2 1 I N J A K A RTA , I N D O N E S I ATATLER INDONESIA ADVERTISING RATES 2021 (PRINT)
TYPES PAGES 1X 6X 12X Magazine Size Measurement in MM (W × H)
Size Trims Bleed**
ADVERTISEMENTS Full Page 230 x 305mm 238 x 311mm
One Full Page Full Colour Regular (ROP) 1 54,500,000 49,050,000 46,325,000 Double Page Spread 456 x 305mm 462 x 311mm
Front Cover Reverse Gatefold 456* x 305mm 462* x 311mm
Double-Page Spread (IFC DPS) 2 154,000,000 138,600,000 130,900,000
Double-Page Spread (Before Contents) 2 142,500,000 128,250,000 121,125,000
Guaranteed Positions
Double-Page Spread (ROP) 2 109,000,000 98,100,000 92,650,000 Depending on availability of space and subject to the following surcharges: Fixed position: 20% loading
Page facing editorial: 15% loading
SINGLE PREMIUM PAGE
Single Page Facing Around Asia 1 71,500,000 64,350,000 60,775,000 Non-Standard Advertising
Rates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special
colours, metallic inks, gatefolds and other non-standard advertising means are available from the director.
Single Page Facing Contents (TOC) 1,2,3 1 71,500,000 64,350,000 60,775,000
Booking Deadline
Single Page Facing Business MastHead Up to four weeks preceding the month of publication.
and Editorial Masthead 1 71,500,000 64,350,000 60,775,000
Closing Deadline
Single Page Facing Editor’s Note and For non-prime position, closing date for all material is the first day of the month preceding the month of
Behind The Scenes 1 65,000,000 58,500,000 55,250,000 publication.
Cancellation
Single Page Facing Contributors 1 65,000,000 58,500,000 55,250,000 No cancellation accepted after four weeks preceding the month of publication. Bookings for fixed and
prime position advertisements are non-cancellable.
Single Page within Front of Book 1 64,000,000 57,600,000 54,400,000
Inside Back Cover 1 65,000,000 58,500,000 55,250,000
Outside Back Cover 1 118,000,000 106,200,000 100,300,000
Advertorial (Full Page) 1 68,000,000 61,200,000 57,800,000
For further enquiries regarding the submission of materials, please contact your advertising
Gatefold/Frenchdoor 2 243,500,000 219,150,000 206,975,000 representative, or our commercial team (advertising@mobiliarigroup.com)
• All rates are in Rupiah (IDR)TATLER INDONESIA ADVERTISING RATES 2021 (DIGITAL)
DIGITAL FORMATS & RATES (IDR) AD TYPES HOMEPAGE + RUN-OF-SITE
(EXCLUDE SPONSORED SECTIONS)
TYPES SIZE 1X 6X 12X CUSTOMISED CONTENT ONE-OFF
DESKTOP NATIVE STORY IDR 20,000,000
Crazy Ad 980 (W) X 400 (H) 40,000,000 36,000,000 34,000,000 An advertorial feature whereby the client submits their press release and
photos, but our editorial team maintains the creative control, keeping in
the voice of the brand, includes:
LREC (Persistent) 300 (W) X 250 (H) 65,000,000 58,500,000 55,250,000
* 2 days Homepage Carousel Exposure
* A write-up of up to 350 words and 3 photos
Leaderboard 980 (W) X 90 (H) 65,000,000 58,000,000 55,250,000
BRAND STORY IDR 30,000,000
Half Page Ad 300 (W) X 600 (H) 80,000,000 72,000,000 68,000,000 An advertorial feature whereby our editorial team will come up with
a tailored write-up based on materials provided by the client and editor’s
Skinner 180 (W) X 1000 (H) 87,000,000 78,300,000 73,295,000 research, which can be also gathered from an interview, or coverage on
the spot, or reviewing a product or service, includes:
* 2 days Homepage Carousel Exposure
Head Banner 1140 (W) X 400 (H) 87,000,000 78,300,000 73,295,000 * A write-up of up to 600 words and 4 photos
MOBILE EVENT COVERAGE IDR 20,000,000
Takeover Banner 640 (W) X 832 (H) 46,000,000 41,400,000 39,100,000 An advertorial feature that will publish a photo gallery and
brief description of an event, includes:
* 2 days Homepage Carousel Exposure
Expandable Floating Banner 750 (W) X 350 (H) (Expanded) 45,000,000 40,500,000 38,250,000 * Brief description up to 100 words + photo gallery up to 15 pictures
to 750 (W) X 90 (H) (Collapsed)
SOCIAL MEDIA
In-Scroll REC (Inner pages) 300 (W) X 250 (H) 35,000,000 31,500,000 29,750,000 * Facebook Post IDR 3,000,000
* Twitter Post IDR 3,000,000
* Instagram Post & Story IDR 10,000,000
In-Scroll Full Page (Inner Page) 750 (W) X 1118 (H) 50,000,000 45,000,000 42,500,000
VIDEO ADVERTORIAL PACKAGE IDR 50,000,000
Interstitial (Homepage) 300 (W) X 250 (H) 24,000,000 21,600,000 20,400,000 This package is a bespoke video solution for the client’s brief, includes:
* 2 days Homepage Carousel Exposure
* Basic video shoot + editing (talent & special production cost is not included,
EMAIL MARKETING (ONE-OFF)
and choice of talent is at Tatler Indonesia’s discretion)
Endorsed eDM 1137 (W) X 2313 (H) 30,000,000 27,000,000 25,500,000 * A write-up article of up to 200 words
* 1 Instagram Post, 1 Instagram Story 1 Facebook Post, 1 Twitter Post
eDM Banner(Title & Sutitle) 330 (W) X 660 (H) 18,500,000 16,650,000 15,725,000 * TatlerTV and Youtube Channel with duration max. 3 minutes
* eNewsletter Feature
BRANDED CONTENT, ADVERTORIALS Price upon request VIDEO ADVERTORIAL PLACEMENT (Video provided by Brand), includes: IDR 30,000,000
* 2 days Homepage Carousel Exposure
CUSTOM DIGITAL PACKAGE Price upon request * A write-up article of up to 200 words
* 1 Instagram Post, 1 Instagram Story 1 Facebook Post, 1 Twitter Post
* TatlerTV and Youtube Channel with duration max. 3 minutes
WEEKLY E-NEWSLETTER FEATURE * eNewsletter Feature
Top highlights from our weekly trending articles on the latest lifestyle news 15,000,000
* Include a write-up article of up to 100 words and 1 photoTATLER INDONESIA ADVERTISING RATES 2021 (DIGITAL)
AD TYPES HOMEPAGE + RUN-OF-SITE AD TYPES HOMEPAGE + RUN-OF-SITE
(EXCLUDE SPONSORED SECTIONS) (EXCLUDE SPONSORED SECTIONS)
CUSTOMISED CONTENT PACKAGES ONE-OFF CUSTOMISED CONTENT PACKAGES ONE-OFF
NATIVE PACKAGE IDR 28,000,000 SOCIAL MEDIA PACKAGE
An advertorial feature whereby the client submits their press release and * Special Package 1, includes: IDR 12,000,000
photos, but our editorial team maintains the creative control, keeping in * 1x IG post
the voice of the brand, includes: * 1x IG story
* 2 days Homepage Carousel Exposure * 1x FB post
* A write-up of up to 350 words and 3 photos * 1x Tweet
* 1 Instagram Post
* 1 Instagram Story * Special Package 2, includes: IDR 30,000,000
* eNewsletter Feature * 3x IG post
* 3x IG story
* 3x FB post
* 3x Tweet
BRAND STORY PACKAGE IDR 39,000,000
An advertorial feature whereby our editorial team will come up with * Instagram LIVE, includes: IDR 15,000,000
a tailored write-up based on materials provided by the client and editor’s
* Duration up to 45 minutes & will be saved on the IGTV
research, which can be also gathered from an interview, or coverage on
the spot, or reviewing a product or service, includes: * Promotional flyer with client’s logo and published on IG post and IG story
* 2 days Homepage Carousel Exposure
* A write-up of up to 600 words and 4 photos
* 1 Instagram Post SOCIAL MEDIA SPECIFICATIONS:
* 1 Instagram Story * IG post photo/video ratio 1:1 (max. duration 60 seconds)
* 1 Facebook Post
* IG story photo/video ratio 9:16 (max. duration 15 seconds)
* 1 Twitter Post
* eNewsletter Feature
VIDEO EDITING COST
EVENT COVERAGE PACKAGE IDR 28,000,000 * Video Editing IG post or IG Story (max. 60 seconds) IDR 1,000,000
An advertorial feature that will publish a photo gallery and * Video Editing Tatler TV or YouTube (max. 3 minutes) IDR 5,000,000
brief description of an event, includes:
* 2 days Homepage Carousel Exposure
* Brief description up to 100 words + photo gallery up to 15 pictures
* A write-up of up to 600 words and 4 photos
PRODUCT PLACEMENT VIDEO IDR 15,000,000
* 1 Instagram Post Place your product in Indonesia Tatler video program
* 1 Instagram Story
* 1 Facebook Post
* 1 Twitter Post PRODUCTION COST (Cost may vary) Start from IDR 15,000,000
* eNewsletter Feature
For further enquiries regarding the submission of materials, please contact your advertising representative or our ad operation team (advertising@mobiliarigroup.com)CONTACT US
FIONNA CHRYSANTI
Director of Operations & Commercial
E: fionna.mobiliarigroup@gmail.com
M: +62 838 8628 333
ERNI MADJID
Commercial Coordinator
E: erni@mobiliarigroup.com
M: +62 812 8102 1819
PT. MOBILIARI STEPHIND O
E-Trade Building 8-9th floor, Jl. KH. Wahid Hasyim No. 55
Gondangdia, Menteng, Jakarta Pusat, Indonesia 10350
T : +62-21-3190 6838 F : +62-21-3190 6838
E : advertising@mobiliarigroup.com
W : www.mobiliarigroup.com
*Published in December 2020You can also read
