2020 MEDIA KIT /foodandtravelMX
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2020 MEDIA KIT
/foodandtravelMX
Digital Print Who we Other
are Media
WHO WE ARE HISTORY
The world’s leading food, drink, and Food and Travel is a British magazine,
travel title. Our readers have come to first launched in December 1997. In
trust and rely on recommendations September 2008 it launched in Turkey,
and insider tips found in every edition. and then in 2010 the German edition
Food and Travel is packed with was launched, with distribution also
inspiring and beautifully photographed in Switzerland and Austria. In 2011 it
food, drink and travel stories, which launched in Mexico, published by Lyrsa
appear alongside seasonal recipes, Comunicaciones.
news, reviews, exclusive offers and
competitions. Our magazine reflects the lifestyle of a
growing sector of people looking to
enjoy, learn, discover and appreciate
the world through its food and culture.
• Switzerland
EXHIBITION IN • Germany • Austria
• Belgium
7 COUNTRIES
• USA
• Canada • UK
• Australia
• Ireland • Italy
• Turkey
• New Zealand
• Mexico
• Portugal
• Greece
SPECIAL EDITIONS
SOCIAL MEDIA WEB SITE
/foodandtravelMX foodandtravel.mx
EDITORIAL CONCEPT • Specialized and entertaining content developed by the best international writers. • Stunning photographs. • Journeys to exotic and traditional destinations narrated from expert’s point of view. • Worldwide tourism, gastronomic and drinks. • Delicious recipes created by award winning chefs. • Wine and Gourmet traveling.
DEMOGRAPHIC PROFILE
5%
SOCIO-ECONOMIC
AGE LEVEL
34% 18 - 24 YEARS OLD 35% ABC +
54% 25 - 44 YEARS OLD C
45+ YEARS OLD 60% D´+
12%
9%
6% OCUPATIONAL
GENDER 4% STATUS
43% MEN STUDENT
HOUSEWIFE
57% WOMEN
23% 58%
HALFTIME
PART TIME
OTHER
6%
10%
EDUCATION CIVIL STATUS
28% DEGREE 40% SINGLE
64% POSGRADUATE MARRIED
PREPARATORY 44% DIVORCED
8% FREE UNION
TRAVEL HABITS Visits AAA restaurants 85% Avid Shopper 93% Car Rental 55% 5 Star Lodging and special categories 75% FEATURES High Economic Level ABC+ 83% 1 or more credit cards 80% Decision Maker 77% Up to date in fashion 75% Early technology adopter 74% INSIGHT: People who value their comfort and security, seek luxury items and services.
PRINT
NEWSPAPER
MAGAZINE
PRINT
CONTENTS
people
• Restaurant reviews in Mexico and around the world per copy
• Chef interviews.
• Monthly delicious and easy to make recipes.
• A section promoting Mexico´s local products around the world.
• Gourmet travels around Mexico and the world. MONTHLY REACH
• Wine tourism around Mexico and the whole world.
• 48 hour or weekend travel suggestions. 172,000
• Tourism, beverage, gourmet and cruise travel news
• Events schedule.
FORMATS
MAGAZINE & WEBSITE
DISTRIBUTION
Open: City Market and airport stores (Tobacco and Hudson News) in CDMX, Guadalajara and Monterrey.
Closed: Car dealerships (Lincoln, Audi, Seat, Volkswagen, Bentley, Porsche nationwide), Main expos of tourism and gastronomy nationwide,
Hospitals and medical offices (Grupo Ángeles, ABC Santa Fe Medical Center and Observatorio, Español, Torre Palmas, Corporative Virreyes, Torre
Lomas Altas, Médica Sur), Hotels, boutique hotels, spa (Treasures of Mexico nationwide, Club Premier, Grupo Presidente InterContinental, Lucerna,
Rosewood, Marriot, Rodavento, among others.) Restaurants (More than 150 restaurants in CDMX with reach in more than 25 colonies (Los Canarios
Group, Cardenal, Mayson Kayser, Estoril Group, etc.), presence in Puebla, Jalisco, Querétaro, Michoacán, Edo de México, Morelos, Oaxaca and
Chiapas) VIP Rooms Airports (Aeroméxico,Grupo Aeroportuario del Pacífico, Centurión de American Express, Global Lounge, Beyond City Banamex,
Air France, KLM, Alitalia, Delta, Mastercard, HSBC) Others (HSBC Premier Centers nationwide, Club Premier agencies Perisur and Santa Fe, Club 51
of the CDMX, Businessmen Club in Puebla, Avandaro Golf Club, Cinemex Antara and Mundo E platinum rooms, Viajes Palacio agencies nationwide)
FREQUENCY 10 ISSUES PER YEAR
PRINT
MEASUREMENTS FOR AD DELIVERY
Single ad page
• Bleed 9.055 in x 11.614 in
• Final 8.661 in x 11.220 in
• Box 7.677 in x 10.433 in
Double ad page
• Bleed 17.716 in x 11.614 in
• Final 17.322 in x 11.220 in
• Box 16.141 in x 10.433 in
Gatefold
• Bleed 17.480 in x 11.614 in
• Final 17.086 in x 11.220 in
• Box 15.905 in x 10.433 in
• Must be sent on this size.
• Size of final printed ad.
• Safety area to include texts, it must be 1 cm per each side and 2cm from the back area.
All the materials must be sent in their original size on PDF or TIFF at 300 dpi, CMYK mode.
Files must not contain color bar or register colors.
Please consider texts only in BLACK ink not in CMYK.
In case of design with black background, it must contain: C20% and M20%.
PRINT
RATES
PRINT MAGAZINE
• Single page ad 9,090 USD
• Spread (double page ad) 18,180 USD
• Second or third (inside covers) 10,740 USD
• Back cover 12,125 USD
In case of advertorial the rate will have an extra cost of 20% additionalPRINT
COMMERCIAL CLOSING
DATES 2020
ISSUE MONTH COMERCIAL MATERIAL DELIVERY
CLOSING DATE DEADLINE
87 February December 27 January 6th
88 March January 31 February 7th
89 April February 28 March 6th
90 May March 31 April 3th
91 June April 30 May 8th
92 July/August May 29 June 5th
93 September July 30 August 7th
94 October August 28 September 4th
95 November September 30 October 2th
96 December / January October 30 November 6th
Distribution dates: First day of the monthPRINT
NEWSPAPER
WEEKLY EXCELSIOR
90,000
With the passion with which we travel the world, with the hunger with
which we devour every corner of the universe, with our soul devoted to
the flavors of the planet, since June 2017, we present Food and Travel
Weekly, our space in the section ‘Money’ within #Excelsior newspaper.
Read us every Friday.
daily copies
EVERY FRIDAY / SECTION MONEY
Print run: 90,000 copies daily / 42% for subscribers
Circulation: 82% metropolitan area and 18% foreign
NSE: A/B/C+: 65% C:35%
Men: 55% Women: 45%
Age Range: 18-25:23% 26-35:35% 36-45:35% 45+:7%
Traffic data on website: (excelsior.com.mx)
Unique users: 2,688,185,
Pageviews: 21,986,965
Time spent: 11’03 “
Source: Excélsior (Rate 2019)PRINT
NEWSPAPER
RATES
Full page 2/3 of page 1/4 of page 1/8 of page
Full Page 4,500 USD
2/3 of page 3,380 USD
1/2 vertical page 2,250 USD
1/2 horizontal page 2,250 USD
1/4 of page 1,125 USD
1/8 of page 675 USD
Headbanner 18 modules 1,350 USD
Headbanner 12 modules 900 USD
27.4 x 49.28 cm 22.76 x 39.34 cm 13.48 x 24.44 cm 13.48 x14.51 cm
Rack Rates Excelsior 2019
1/2 vertical page 1/2 horizontal page Headbanner 18 modules Headbanner 12 modules
13.48 x 49.28 cm 27.4 x 24.44 cm 27.4 x 14.51 cm 27.4 x 9.54 cm
NEWSPAPER CLOSING DATES 2020
Friday prior to publication: Food and Travel
Monday at Noon, commercial closure Food and Travel Delivery of materials:
Monday at 18:00 hours, commercial closure Excélsior Format: pdf, jpg, tiff, ai, doc
Resolution: 300dpi and text in curves
Wednesday EDITORIAL CLOSURE: Texts and imagesWEB SITE NEWSLETTER SOCIAL MEDIA
DIGITAL
WEB SITE
foodandtravel.mx
MONTHLY AVARAGE STATS
From October 1st to October 31, 2019
884,447 Pageviews
219,849 Unique users
8’27” Time spent
3,34 Pages per session
65% Bounce ratDIGITAL
WEB SITE Updated data from September 1st to October 31 ,2019
Source: GoogleAnalytics
Reach and web profile
UBICATION GENDER
Men
Women
23%
International
35%
65%
77%
National
AGE
The United States with 6,80%, Mexico with 48,66 of the total users
78,68% and Colombia with 2,54% of sessions 50%
are the main countries that visit us.
38%
25%
SOCIOECONOMIC LEVEL 13%
0%
A/B 71% 18-24 25-34 35-44 45-54 55-64 65+
C 25%
D 4%DIGITAL
COMMERCIAL SPACES
NOTES RATES / foodandtravel.mx
FEATURED WEB NOTE
NOTES WEBSITE
FEATURED WEB NOTE
simple 2,620 USD
* Only seen on desktop
MAIN NOTE
simple 2,885 USD
LARGE LEADERBANNER
WEB NOTE
simple 2,620 USD
with video +15 %
YOUTUBE VIDEO
1,575 USD
YOUTUBE VIDEO
Link to Youtube channel
Food and Travel
NOTE
The banners are located on the
main page or in the different
sections of the page.DIGITAL
COMMERCIAL SPACES
BANNERS RATES / foodandtravel.mx
All banners must comply TOP BANNER BANNER PUSHDOWN
With the following specifications. 970 x 90 px 970x90 px / Extended 970 x 250px
Mobile Top banner: (Preferably with a 1.5x version for retina displays)
Resolution: 72 dpi 320 x 50 px
Format: .JPG .PNG. or .GIF Version 1.5x (480 x 75 px) Creatives can be created in HTML5 compatible with Google DFP or in
Weight: up to 150 KB Version 2x (640 x 100 px) Google Web Designer. You can use flat images in JPG, images with a
background cut out in PNG and videos in MP4. (With macro specification
if necessary)
LARGE LEADER BANNER
970 X 90 px Examples:
Mobile Large Leader Banner: http://www.richmediagallery.com/detail?id=10900
320 x 50 px http://www.richmediagallery.com/detail?id=15955
Version 1.5x (480 x 75 px)
Version 2x (640 x 100 px)
The different sizes are so that they are displayed BANNER LIGHTBOX
correctly on screens of different resolutions * (Roll over the banner)
Banner CTA: 300 x 250 px / Maximum weight: 25 kb
Final URL of the content
Code developed in HTML5 or GWD compatible with DFP.
BOX BANNER
300 x 250 px Examples:
http://www.richmediagallery.com/detail?id=13936
http://www.richmediagallery.com/detail?id=13282 http://www.richmediagallery.com/detail?id=12634
NOTE:
Send material 5 days before for code test
CPM If art is required to be seen on a mobile send the art RESPONSIVE
Top Banner 19 USD
Leader Banner 18 USD
Box Banner 14 USD
Pushdown Banner 21 USD
Lightbox Banner 21 USD
Campaigns must be contracted for a minimum of 200,000 impressions.*DIGITAL
NEWSLETTER
Main article
2,205 USD
39,146
It is an item that the customer Subscribers in our database
Main article sends to be published on
Food and Travel Mexico 2 shipments per month
website appears as the main
article in the newsletter.
Shipping dates 2020
Central article
January July
1,785 USD Wednesday 8 Wednesday 8
Central article Editorial content should Tuesday 21 Tuesday 21
be sent by the client
February August
Wednesday 5 Wednesday 5
Wednesday 19 Wednesday 19
Box banner March September
892 USD Thursday 5 Thursday 3
Thursday 19 Wednesday 15
Ad space
300 x 250px at 72 dpi April October
jpg, png or gif Wednesday 8 Wednesday 7
Wednesday 22 Tuesday 20
May November
2018 Reach: 1,252,709 Tuesday 5 Thursday 5
Wednesday 20 Wednesday 18
2018 Openings: 143,671
Box Box Box
2018 Clicks: 7,154 June December
banner banner banner
2018 Open Rate: 25.33% Thursday 4 Wednesday 9
2018 CTR: 3.37% Tuesday 16DIGITAL
SOCIAL MEDIA
SPECIFICATIONS
Delivery of texts and images at least one week before
publication.
252,555 73,327 Maximum 110 characters considering short link.
Fans Followers Short link, for posts, if required (bit.ly)
2,092,207 Monthly reach 1.6 million Impressions
Web page where you want to direct the tweet (URL)
47,710 Participation
The #hashtag that will be used for the campaign, if required.
Username (@arroba) for tagging.
Images up to 300 dpi’s
(maximum 4 images per post)
The text can be modified according to the Food and Travel
Mexico style.
90,843 5,200
Followers Fans
Data updated as of November 1º, 2019
COST FOR POST: 880 USDEXPERIENCES
EXPERIENCES
In Food and Travel we host different events offered to our
clients to enhance the experience for readers and users.
Some events are:
Tastings and food pairing dinners
Culinary workshops
Tours and Travel
Test drives
All events have an editorial coverage during the next
month from the date of execution.
ExampleYou can also read
