Lifestyle for the young luxury buyers - FACES Magazin
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Lifestyle for the young luxury buyers
Heads
The Founders: Patrick Pierazzoli, Stefan Berger
Brothers from a textile family from St. Gallen,
Switzerland.
They founded FACES in 2001
Creative Consultant: Alex Wiederin
Founder BUERO NEW YORK. International Fashion campaigns
for Versace, Givenchy, Missoni, Carolina Herrera, Viviane
Westwood, Kenzo, Nina Ricci and many others. Co-founder
and creative director of Another Magazine. Revamped Ten,
ELLE Italia, Vogue Homme international etc.
Creative Consultant: Florian Ribisch
Former art director of Glamour Italia, now art director
of ELLE Italia and FACES Magazine.
Readers survey
The numbers on the following pages are
based on „MACH Basic 2018-1“, a survey of
the organisation WEMF AG, published twice a
year. WEMF AG achieves transparency in the
Swiss media and advertising markets in its
function as a neutral, non-profit branch
research organization. It provides extensive
statistics as well as market and media studies
for communications, advertising and media
planners, advertisers and publishing and media
houses.
* Bolero numbers are from 2015 as they left the MACH Basic survey this year.
The young luxury buyers from today and for tomorrow
Reach Print
Development Reach Print
131.3
109.4
100 100 99.7 100 101.4 100
96.4 93.8 95.7
92.1
ANNABELLE STYLE FRIDAY FACES
2017-1 2017-2 2018-1
Reach FACES: + 31% in only one year!
Age
Ø 33 Ø 50,2 Ø 44,8
FACES Annabelle SI Style
FACES Community has an average age of 33 years
Household income
FACES Annabelle SI-Style Bolero
up to 4’000.00 CHF per month
from 4’000.00 to 8’000.00 CHF per month
over 8’000.00 CHF per month
„Young Luxury Buyers (YLB)“
(Millennials with top incomes)
FACES readers have the highest houshold income
Interests & Affinity
Fashion Beauty Interior
FACES has the most readers with a strong interest in fashion
Positionning
• authentic
• cool
• modern
• sincere
• conscious
• unique
• inspiring
The love brand of the young luxury buyers
Channels
TV
PRINT SOCIAL MEDIA
EVENTS ONLINE
The only Swiss media brand with a real multi-media approach
Print
2 seperate issues Switzerland & Germany
Pull: CH 50‘000 I DE 50’000
Frequency: monthly (10 times per year)
Content: Fashion, Beauty, Travel, People,
Digital: All issues and Specials in App
stores for IOS and Android
The image magazine of the young fashion generationTV SHOW
Name:
FACES STUDIO
Channel:
ProSieben Switzerland
Frequency:
24 weekly episodes per year
Reach Show:
70’000 per week
Reach Trailers:
600’000 per week
Reach Online:
15’000 per week
Total Reach: 14,4 million contacts per year
The most successfull fashion show on Swiss televisionOnline
Domain: www.faces.ch / www.facesmag.de
Content: Fashion, Beauty, Travel, People,
Culture,
Visits per month: 105‘000
Visitors per month: 75‘000
PI per month: 250‘000
Formats: Banners, Rectangles, Advertorials,
Native, Competitions
The Lifestyle PortalDigital Mailing
Frequency: weekly
Subscribers: 9’200 (confirmed and requested)
Content: Teaser to online articles, Events,
Competitions
Formats: Advertorials, Banners, Special
Newsletters, Native
Opening rates from 10% to 40%Facebook
Name: facebook.com/FACES
Followers: 47’000
Content: Fashion, Beauty, Culture, Events,
Inside FACES, Competitions
Reach per month: >500‘000
The most followed Swiss facebook page*
* of all Swiss Lifestyle MagazinesInstagram
Name:
@facesmag
Followers:
44’200
Content:
FACES on tour, Fashion Weeks, Street Style,
Goods, Inside FACES, Events
Hashtag-Challenge: Ask for our Crossmedia
Micro Influencer Campaign.
Use the power of Micro Influencer!
* of all Swiss Lifestyle MagazinesEvents
SWISS INFLUENCER AWARD
2019
FACES is hosting the Swiss influencer Award - a three-month campaign with
a live TV show as the crowning finale.
We are hosting the Swiss Influencer AwardPartnership
We give our partners important editoral support to help them reach
their goals in Switzerland and Germany. Let‘s talk about your
individual Advertising and Editorial planning.
We give our partners important editoral supportSummary
Young luxury buyers that are highly dedicated
to fashion and style. FACES has an audience
that no other lifestyle media brand can cover.
FACES is the only media brand with a real 360°
coverage on all media channels such as Print,
TV, Online, Social Media and live Events.
We take care of our partners and support
them in every possible way in Switzerland and
Germany.
Let’s work together!Contact
Stefan Berger
Editor
M: berger@faces.ch
T: +41 43 322 05 37
H: +41 79 244 29 35
Julia Gelau
Sales Director International
M: julia@faces.ch
T: +49 (0)30 247 243 11
M: +49 (0)173 83 15 738
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