LIVE VIDEO CLIPPING, EDITING, STREAMING, PRODUCTION, DISTRIBUTION - Tellyo Blog
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LIVE VIDEO CLIPPING, EDITING, STREAMING, PRODUCTION, DISTRIBUTION
INTRODUCTION 2 INTRODUCTION 3
SEE THE FUTURE OF BROADCASTING DIFFERENTLY
Broadcasting and digital production continues to evolve at an
incredible pace. In the last year, I’ve been struck by the way digital
and traditional technologies have been combined by our clients to
ADVANCED CLOUD-BASED
deliver incredible improvements to workflows and efficiencies in
VIDEO PRODUCTION PLATFORM video production and distribution.
At IBC 2019, we will launch huge upgrades to our platform that
Tellyo is a cloud-based, live video editing, streaming, production
will deliver further improvements to workflows and drive greater
and distribution platform. It enables digital and social content teams
efficiencies as production and distribution practices continue to
worldwide to meet the demand for video in near real-time – for
change. I encourage you to come and discuss these opportunities
audiences watching across linear TV, OTT channels, social media,
with us on stand 14.B15.
mobile apps and websites.
So, what can you expect from Tellyo at IBC 2019? We’ve completed
major enhancements to our range of broadcast-quality inputs and
outputs. Live streams can be ingested over RTMP, HLS, SRT, RTMPS,
RTSP, and we have the ability to ingest and stream at up to 50mbps.
There is more detail on page 4, which offers an overview of other
platform upgrades, including closed captioning, multi-track audio
and our ever-expanding multi-region network of servers and ingest
points.
With such a broad range of enhancements and upgrades, we offer
clients outstanding flexibility and greater choice when it comes
to video production and distribution workflows. If this appeals to
you – and you want to discuss how to merge digital and traditional
practices, or if you simply wish to explore the potential of our cloud-
based digital technology – come and say hello at IBC.
I look forward to meeting you.
Richard Collins
CEO, Tellyo
richard@tellyo.com
NEW FEATURES IBC 2019 4 NEW FEATURES IBC 2019 5
CHANNEL MANAGEMENT
YOUR LIVE VIDEO PRODUCTION AND DISTRIBUTION PARTNER
Manage stream ingests, DVR and access rights from our new dashboard.
Explore the potential of our digital technology to transform
your broadcasting workflows: EXTENDED GLOBAL DISTRIBUTION
Publish content to China’s Sina Weibo and Russia’s VK,
as well as standard channels like Facebook and Twitter.
BROADCAST QUALITY INPUTS AND OUTPUTS MULTI-REGION SERVICES
Need low latency streaming, high bitrate and increased resolution?
Dedicated geographic deployments
We offer it and more. See pages 6 & 7. to ensure best performance.
CLOSED CAPTIONING
Tellyo’s closed captioning meets
all industry-standard with the
support of EIA/CEA-608, EIA/
CEA-708, WebVTT and others.
Read more on pages 6 & 7.
MULTI-TRACK AUDIO
Produce clips or live streams
with multiple audio tracks.
See how on pages 6 & 7.
CC
TELLYO PRO 6 NEW FEATURES TELLYO PRO 7
ADVANCED CLOUD-BASED VIDEO EDITING PLATFORM BROADCAST QUALITY:
With Tellyo you can now match broadcast quality streaming inputs
Tellyo Pro lets you live clip and rapidly publish short videos, and also and outputs, including 1080p/4K resolution, up to 60fps and up
live stream content to multiple platforms simultaneously, including to 50Mbps. Live streams can be ingested over RTMP, HLS, SRT,
Facebook, Twitter, YouTube, Instagram, Sina Weibo and VKontakte RTMPS, RTSP protocols, with video codecs including H.264, H.265,
to name just a few. VP9, AV1, MPEG-2.
Simple and intuitive, the platform enables you to easily enhance videos
CLOSED CAPTIONING:
with graphics, overlays and other professional editing features, as
well as optimise clips for your audiences and their devices, with varied Letting you tailor productions for local audiences and
aspect ratios and even options to create short GIFs. You can work with channels, Tellyo’s closed captioning supports of EIA/CEA-
speed and confidence when locking down global rights and user access, 608, EIA/CEA-708, SRT, WebVTT, DVB Teletext,
DVB Subtitles.
and Pro comes with many monetisation features, including branded
bumpers, pre and post rolls, and Twitter Amplify integration.
NEW BROADCAST-FOCUSED FEATURES IN 2019:
MULTI-TRACK AUDIO:
Audio can be ingested over HLS and
SRT and specific audio selected for
with outgoing clips and live streams –
both of which can be distributed with
up to eight audio tracks.
AUTOMATION 8 AUTOMATION 9
AUTOMATE WITH OUR SMART EDITOR FULLY AI-DRIVEN AUTOMATION AND PUBLISHING:
MAXIMISE WORKFLOWS, MINIMISE RESOURCES
Tellyo Pro combines event metadata and our smart editor to automate
and speed up video production and distribution workflows, so you can If you feel there’s never enough resources to clip and publish content
keep audiences completely up to date with key moments posted as they from multiple parallel events, Tellyo automation has the answer.
happen. Our platform lets you completely automate clipping through to publishing,
giving multiple events automatic online coverage.
Automation can be incorporated into your workflows in different ways.
Our smart editor can run alongside human video editors, helping them Users can define what video content should be automatically clipped,
to find key moments and build stories using a second-by-second log where clips should be posted (and in which format), and how metadata
of data tags and with full manual editing control. There are further tags should auto-construct contextual post descriptions for you.
options to configure semi-automatic video clipping, or implement fully
automated clipping, social messaging and publishing.
MORE POWER TO YOUR EDITORS
Navigating through long video files to find key moments can be
cumbersome. Tellyo speeds up this process by giving your editors
access to comprehensive event metadata tags. Events are either visually
represented on a timeline or can be easily searched for and filtered.
NEW PRODUCT STREAM STUDIO 10 NEW PRODUCT STREAM STUDIO 11
FEATURES DESIGNED TO CHANGE THE FUTURE OF DIGITAL BROADCASTING:
MAKE YOUR LIVE STREAM LOOK LIKE A BROADCAST FEED
TAKE YOUR STREAM TO THE NEXT LEVEL Want to achieve overlay consistency with your broadcast production or show
score bug, fixtures or other live graphical elements in your live stream?
Stream Studio is a cloud-based live vision mixer and production switcher, Stream Studio includes a live graphics solution or use one of our partners
bringing the power of broadcast to your digital and social streams. like Singular.live, Never.no or Flowics.
It allows you to blend multiple live sources together and create a truly
dynamic and engaging experience for your audience, which can include INTEGRATE SOCIAL COMMENTS
graphics, overlays, layered scenes, social comments, partner branding, Engage people watching your live stream by displaying their social media
and more. comments on screen. Comments can be moderated before being shown live
and different layouts chosen to suit your production.
With easy-to-use, low latency switching as you move between live sources,
Stream Studio’s interface combines a modern design with the look of a ENGAGE PEOPLE WATCHING YOUR LIVE STREAM
broadcast studio. Once ready, go live by simultaneously streaming your
Live streams can be engaging and interactive by adding live graphics with
productions to multiple digital and social channels and custom RTMP
social comments from people watching your content as well as organize the
destinations.
layout to include branding, call to actions and other visual elements.
CASE STUDY POLSAT GROUP 12 CASE STUDY POLSAT GROUP 13
REAL-TIME CLIPPING
Feeds from multiple Polsat channels are recorded in Tellyo, giving internal
departments managed access to content that they can use to clip videos for
the broadcaster’s social channels. For the broadcaster’s main entertainment
channel, Polsat, this enables its teams to leverage Tellyo’s video editing features
to create short clips and individual social stories, generating massive levels
of fan engagement. A behind-the-scenes clip of the Polsat Group’s cinema
production – Narzeczony na niby – has been its most popular:
10.9M 205K 18.6M
Views Engagements Reach
YEAR-ON-YEAR IMPROVEMENTS
Year-on-year, the broadcaster has dramatically increased its social reach, views
ABOUT OUR PARTNERSHIP and engagements through the use of our Tellyo platform, with its audiences now
Our partnership with tier-one broadcaster, Polsat, goes from strength to strength. much more driven to consume and engage with video content.
Part of the Cyfrowy Polsat Group – the largest media and telecommunications
group in Poland – the innovative broadcaster continually extends how it uses our
Tellyo platform, helping to drive its highly-effective video strategy across digital
and social channels.
LIVE STREAMING
Polsat regularly live stream news content via our Tellyo platform. But, as one
of our beta partners, the broadcaster recently trialled our cloud-based Stream
Data coming
Studio to create and broadcast a TV-quality live streamed show to its social
from clips created
channels. It was a hugely successful trial and something the company wants and uploaded to
to build upon over the coming year. Facebook.
“We collaborate really effectively with the Tellyo team, while the Tellyo
OTT INTEGRATION platform has helped transform the way we work. We’re now better at
A dedicated solution enables Polsat teams to edit and integrate long-form maximising video – from clips to live streams, and bespoke longer-form
content within its OTT platform, IPLA. The solution enables live editing without social media and OTT content. Our viewers seem to love what we’re doing
any transcoding, delivering entire shows re-packaged for IPLA shortly after too, which is hugely positive.”
a programme has ended. Grzegorz Janczura, Cyfrowy Polsat’s director of internet projects
CASE STUDY MEDIAPRO 14 CASE STUDY MEDIAPRO 15
TWITTER RADIO – AUDIO STREAMING
We facilitated Mediapro’s unique use
case to demonstrate how audio rights
alone from live football games can be
used to engage audiences. By delivering
‘Twitter radio’ streams, in which audio
commentary only was live streamed
from LaLiga games, we provided an
innovative broadcast for fans globally.
The audio was accompanied by a short
video, which contained an image of
the commentary team with audio
visualisation played in a loop.
ABOUT OUR PARTNERSHIP
1M 203 377H
The multimedia communications group, Mediapro, utilise our Tellyo platform
Views Number Hours of live
across its client base and its own sports content. As a leader in the audiovisual of live streams streams
market, the group look to us to support a variety of needs and initiatives.
MULTI-CHANNEL DISTRIBUTION 24/7 DVR DEMAND
From streaming LaLiga content in China to enabling video clipping for Canadian Enabling its teams to easily go back and clip whatever is needed, Mediapro keeps
Soccer, GOL linear tv channel and e-sport’s UBEAT, Tellyo helps drive the delivery of some TV channels recording 24/7 within Tellyo. For instance, DVR access to their
Mediapro content. With LaLiga, Tellyo live streamed pre-match content to LaLiga’s linear TV sport channels – with all games and pre/post-match punditry programmes
account on the Sina Weibo platform, enabling in-country fans to see unique behind- – allow its digital team to engage fans not only during live programmes but also in-
the-scenes content of players entering the stadium and warming up.
between, ensuring high engagement outside of high-profile live events.
The OneSoccer team access a 7-day recording of Canadian soccer to create
highlights and cut whole games that are delivered to the client’s own CMS, helping
to amplify Canadian Soccer in order to reach more fans and grow its popularity.
“With sports fans increasingly wanting more and better content 24/7, For video content created and shared via Tellyo
2.8M
we’re always looking for unique and innovative ways to help our sports during the 2019 Canadian Soccer season
clients engage with fans through audio and visual content. Tellyo is the
perfect partner for us – a team and toolset capable of maximising content Reach
opportunities and delivering the technical expertise we require.”
Natxo Imaz Erdoiza, Digital Projects CTO
CASE STUDY SUNSET+VINE 16 CASE STUDY SUNSET+VINE 17
During a year in which England won the Cricket World Cup, social media reach
and engagement through video clips has been at an all-time high for the ECB.
2019 TEST MATCH CLIPS HAVE SO FAR DELIVERED OVER
400MILLION IMPRESSIONS AND 100MILLION VIEWS.
Most popular Test match clip: Most popular T20 clip:
ABOUT OUR PARTNERSHIP
As a long-standing partner, we’re extremely proud that our work with
Sunset+Vine has continued to evolve, with them frequently joining a working
party on new upgrade features, which demonstrates a clear partnership
between two ambitious companies. We work across the company’s many
sports productions, including Crufts, Super League Triathlon, the World Boxing
Super Series, Hong Kong World Sixes, and the ECB.
DRIVING ECB FAN ENGAGEMENT THROUGH CRICKET CLIPS 11.3M 164K 15.9M 80K
Sunset+Vine package engaging highlights of ECB Test matches, T20 games
and internationals. To produce these highlights, live streams are ingested into Views Engagements Views Engagements
our Tellyo Pro platform where Sunset+Vine’s digital production team utilise our
powerful Editor to provide instant clips to cricket fans across the globe.
PARTNERSHIP POWERS ECB SUCCESS “Tellyo gives us the speed of deployment and reliability we require,
especially when covering so many fixtures for the ECB. The team
Over the last year, we’ve continued to work in close partnership with has helped us immensely by developing adaptations within their
Sunset+Vine to develop our platform and assist in delivering each of their infrastructure to meet our requirements, ensuring we continue to
client’s vision. Sunset-Vine’s digital team were the first to use our data-driven reach global cricket fans and drive greater engagement with ECB
smart editor to automate video clip production, so speeding up workflows video content.”
and ensuring ECB clips continue to reach cricket fans first as events unfold.
David Stranks, Executive Producer Digital at Sunset+Vine
CASE STUDY PRO14 18 CASE STUDY PRO14 19
EMBRACING NEW TECHNOLOGIES
Guinness PRO14 has always shown a commitment to innovation and embracing
new technologies. We’re proud to have worked with the championship’s digital
team for some years now, providing a platform to live stream games and clip
videos specifically for social media channels.
During 2019 we’ve been delighted that our platform has become integral to
pushing content to PRO14 TV, the championship’s new OTT video platform.
ABOUT OUR PARTNERSHIP
The Guinness PRO14 Championship is a global rugby tournament that pits 14
teams from Europe and South Africa against each other in an exciting league
format that culminates in knockout stages and a showcase final.
GROWING TOGETHER
Our Tellyo platform enables PRO14 to deliver a robust video content strategy
that is driven by the creation and distribution of video clips to drive fans to its live
streams. As a content rights holder this approach means videos can be quickly As one of our beta partners, PRO14 has also been helping us with the on-going
shared with rugby fans, so they’re drawn to the action, as it happens. development of our platform’s automated clipping solution and Stream Studio,
our cloud-based vision-mixing product.
ENABLING EACH PRO 14 TEAM TO CREATE THEIR OWN CONTENT
PRO14 also improved the fan experience by utilising features in Tellyo that
allow controlled access to be given to its teams simultaneously. This has helped “We’re seeing major growth in fan viewership and engagement
to grow PRO14’s partnerships with team, while speeding up custom content related to the video clips we’re now able to create and share in
delivery for fans in the process. real time. This is all down to the video strategy we have been able
to enact thanks to Tellyo. It plays a significant role in our direct
to consumer strategy by giving us the means to elevate the online
experience to new levels through engaging and timely content.”
7971 clips created with Tellyo, in the last two seasons
Peter Connolly, Digital Manager at PRO14 RugbyTELLYO OY
Koydenpunojankatu 2a D
00180 Helsinki
Finland
contact@tellyo.com
www.tellyo.com
TellyoTV
@TellyoTV
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