LIVE YOUR GARDEN 15 TO 19 MARCH MESSE ZÜRICH GIARDINA
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
LIVE YOUR
GARDEN
15 to 19 March
Messe
zürich
N
R M AT I O
INFO Or
F S
H I B ITOR
EX
g i a r d i n a .c h
2 CONTENTS
DELIGHTED TO BE
AT YOUR SIDE
4/5 12 / 13
WELCOME TO GIARDINA IN THE SPOTLIGHT
Our marketing services
6/7 14 / 15
GIARDINA OVERVIEW Events
Two worlds as the centrepiece See and be seen
8/9 16 / 17
giardina style Facts 2016
The exhibition world for the emotions Giardina in figures
10 / 11 18 / 19
Giardina MArket CONDITIONS,
The shopping world for products INFORMATION &
CONTACTS
CONTENTS 3
Exhibitors «ROCK GARDEN»
Gomes Design & Technic, Egli Gartenbau (Uster)
zingg gartengestaltung, CREABETON BAUSTOFF
4 WELCOME TO GIARDINA
Winkler Richard Naturgärten
Sven Studer, Gärten & Pools
Blatti Holzbau (exhibitors «ROCK GARDEN»)
WELCOME TO GIARDINA 5
GROW YOUR
GARDEN BUSINESS
SUCCESSFULLY
Present your company on POSITION YOURSELF AS A COMPANY
Switzerland's most important WITH A PROVEN TRACK RECORD
garden platform. IN THE GREEN SECTOR
Giardina is Europe's leading high-quality Each year, some 60,000 to 65,000 visitors
indoor event for the gardening industry. draw inspiration from presentations
Held once a year shortly before the season covering an area of more than 30,000 m2
starts, it attracts numerous gardening at Giardina. In 2016, a total of 270 exhibitors
enthusiasts with high purchasing power. from eight European countries received
great acclaim from the the Giardina visitors,
who were made up of 80% private indivi-
duals and 20% specialists.
⁄ GENERATE HIGH-QUALITY
Giardina offers you, CUSTOMER CONTACTS IN A VERY
SHORT TIME
as an exhibitor, unique Giardina offers the perfect setting for
opportunities. Be sure generating new customer contacts and for
not to miss them. looking after your existing customers.
Put your products and services in the spot-
⁄ light and generate successful sales.
6 GIARDINA oVERVIEW
Giardina Style
THE EXHIBITION WORLD FOR THE EMOTIONS
Thomas Rösler Landschaftsobjekte
CREATIVELY STAGED EXHIBI- SPECIAL PRESENTATIONS:
TION AND SALES STANDS FOR
•0IDEAS GARDEN
THE SUBJECT AREAS OF: (20 to 40 m 2 )
•0GARDEN •0SHO W GARDEN
(70 to 200 m 2)
•0TERRACE
•0SPECIAL SHOW "GARDENS"
•0BALCONY GARDEN / SMALL TERRACE (>200 m 2)
•0LIVING •0SPECIAL SHOW
"FLORISTRY & DESIGN"
•0FLORISTRY / PLANTS
NB: Subject to design constraints; admission conditional on prior submission of the stand concept
GIARDINA oVERVIEW 7
Giardina Market
THE SHOPPING WORLD FOR PRODUCTS
CLASSIC EXHIBITION PLANT SALES STANDS
STANDS
Create a sensual experience with your plant
Boost the sales of your products with presentations and exploit the unique Giardina
an attractive stand, tailored to the atmosphere to stimulate your sales.
gardening enthusiasts visiting the show.
NB: Only garden-related products are permitted, as per the product list (www.giardina.ch/conditions)
8 G iardina S t y le
Giardina Style
THE EXHIBITION WORLD FOR THE EMOTIONS
CREATIVELY STAGED EXHI- DESIGN GUIDELINES
BITION AND SALES STANDS •P rior submission / approval of the stand
concept is required.
High-quality show gardens, stylishly • Sufficient autonomous lighting for
configured product stands and inviting your stand (hall lighting is switched off).
artisanal presentations determine • Discreet stand inscription (max. 2×1 m).
the uniquely sophisticated look of • No advertising banners, flags, roll-ups
GiardinaSTYLE. or displays, etc. permitted.
• Stand walls that match your theme.
SUBJECT AREAS No white walls or uncovered lattice
masts permitted.
GarDen • Floor coverings to match your theme.
Position yourself as a specialist with No carpeting permitted.
flowering garden dreams.
GENERAL CONDITIONS
TERRACE • Co-exhibitors are admitted for an
Inspire visitors with terrace or sitting area extra charge.
layouts and surprise them with your creative • Sponsors count as co-exhibitors.
presentation. • Any sponsors and planned sponsorship
activities must be notified to Giardina
BALCONY GARDEN / SMALL TERRACE in writing beforehand. Giardina must
give its consent.
Amaze your visitors with the green expe-
riences that can be achieved in even the
smallest spaces.
SUBMIT YOUR STAND CONCEPT
Admission to GiardinaSTYLE is decided
Living on the basis of a project sketch and an in-
scription concept. We will be pleased to
Fascinate your target customers with
advise you on how to implement your ideas.
selected furniture, pots and troughs, decor-
Phone our co-organiser APS AG on
ative accessories, materials and crockery
+41 44 883 30 40.
for indoor and outdoor use.
FLORISTRY / PLANTS
Captivate observers with your creative and
customised flower and plant arrangements.
G iardina S t y le 9
Berger Gartenbau
Sven Studer, Gärten & Pools Living Nature Landscape
SPECIAL PRESENTATIONS PRESENTATION FORMS
The special presentations make a key contri- IDEAS GARDEN
bution towards determining the trends for Ideas gardens must have a theme and
the new gardening season. Exploit this potential present a full-size, reproducible example
and produce a customised "live your garden" of a garden with an area of 20 to 40 m2.
presentation for your particular specialist
area. Submit your project sketch to Giardina SHOW GARDEN
in advance for approval. "Product shows" Show gardens must have a theme and
are not permitted. Exhibition space is limited. present a full-size, reproducible example
of a garden with an area of 70 to 200 m2.
For special presentations, we recommend
a non-binding consultation with
SPECIAL SHOW "GARDENS"
our co-organisers, APS AG, beforehand.
Gardens in the special show must have a
theme and present a full-size, reproducible
example of a garden with an area of more
than 200 m2.
SPECIAL SHOW
"FLORISTRY & DESIGN"
The Giardina management decides which
special shows can be admitted.
10 g i ar d i n a market
Giardina Market
THE SHOPPING WORLD FOR PRODUCTS
STROLLING AND SHOPPING CLASSICAL EXHIBITION STANDS
GiardinaMARKET offers a delightful mix An appealing stand design will also boost
of products with visitor appeal. Present and your sales in the GiardinaMARKET section
sell your products and services to sophis- Invite visitors to shop at your stand.
ticated shoppers with plenty of purchasing
power. Admission to GiardinaMARKET is based
on the Giardina terms and conditions
A WIDE RANGE OF THEMES (see www.giardina.ch/conditions).
The minimum stand size is 10 m2. Giardina
• Ancillary buildings reserves the right to turn down exhibitors
• Barbecues and outdoor kitchens displaying products that are not related to the
theme or who have inappropriate stands.
• Bathing and water world
• Floristry PLANT SALES STANDS
Special conditions apply to the direct
• Garden construction elements
sale of plants. Please get in touch with our
• Garden decoration co-organisers, APS AG, for this.
• Gardening tools and implements
• Gardening literature and information
• Garden furniture
• Garden and plant centre
• Garden technology
• Miscellaneous garden items
• Plants
• Sunshadesg i ar d i n a market 11
12 IN T H E S P O T L I G H T
ANNUAL
FOCAL THEMES
Each year, Giardina presents two main topics The co-organisers, APS AG, will be pleased
– the focal themes. Providing an up-to-the- to assist you with the implementation of
minute stimulus, they promote discourse your ideas.
between garden lovers, industry profes-
sionals and journalists, and generate an out- The focal themes for Giardina 2017 will be
standing media presence. Would you like sent to you by e-mail and announced on
to incorporate the focal themes in your the website by the start of June 2016.
stand too?
Veranda Viva, GriesserIN T H E S P O T L I G H T 13
YOUR PLATFORM, OUR
MARKETING
As a national garden event with an interna- partnerships and selected online measures
tional reach, Giardina is in the media ensure a strong media presence.
spotlight. As an exhibitor, you automatically
benefit from the cross-media marketing In the "For Media" section, media
mix this event provides. Take advantage of representatives will find press releases,
the integrated communication campaign project descriptions and picture material
which we refine and develop for you each for their reporting
year. National advertisements/poster (www.giardina.ch/media).
campaigns, proactive media work, media
Your presence at Giardina puts you on a solid foundation. Our trendsetting and marketing endeavours
are highly acclaimed by private and professional visitors alike, as well as by representatives of the
media. With your presence at Giardina, you will also increase the number of people familiar with
your company many times over.
VISITORS
– Private visitors 80%
– Professional visitors 20%
– Media representatives
from Switzerland and
over the border >200
YOUR PLATFORM /
YOUR PRESENTATION
– Highlights your competence
– Inspires visitors
FOCAL THEMES – Enriches the Giardina world
– Is your big opportunity
– Act as visitor magnets
– Provide inspiration
– Set trends COMMUNICATION
– Stand for creativity – Ensures visitor frequency
– Achieve a media presence – Inspires visitors
– Conveys highlights to the media
– Raises awareness14 E vents
Opening
Open Giardina 2017 with us at the exclusive IDEAL FOR YOUR CUSTOMER CARE
opening ceremony between 5 and 10 p.m. It is you, the exhibitors with your present-
on Tuesday 14 March 2017. On the evening of ations, who are the stars of the Opening.
the Giardina Press Day, up to 3,000 invited It is a perfect opportunity for you to invite
guests will be able to enjoy an impressive your most important customers and treat them
start to the event in a sophisticated atmos- to a special evening in a delightful setting.
phere. Use the Giardina Opening to attend
to your customers and conclude high-quality TOP-QUALITY CONTACTS
business deals.
VIPs from the worlds of business, culture,
politics and society add that special flair
to the opening evening – attracting extra
attention for your presentation too.
Giardina
Friday
On the Friday, Giardina is also open until
⁄
10 p.m., and features a special accompany-
ing programme for visitors. Take advantage "GiardinaFRIDAY gives
of this evening to invite additional custo-
exhibitors a further
mers to Giardina and receive them in style.
opportunity to leave a
We advertise GiardinaFRIDAY through
lasting impression."
special communications measures.
⁄E vents 15
Giardina
Awards
⁄ The GiardinaAWARDS honour exhibitors with
outstanding presentations. The most impor-
"The GiardinaAWARDS tant awards in Switzerland's gardening industry,
honour innovative concepts the GiardinaAWARDs promote quality and
stimulate innovation. Each year, two specialist
and help to boost panels of judges assess the presentations in
the green industry." the GiardinaSTYLE section. Gold, silver and
bronze awards are presented in six different
⁄ categories. The award ceremony is held
immediately after the exhibitors' reception,
at 4 p.m. on Tuesday, 14 March 2017.
Award
CATEGORIES
SPECIAL PRESENTATIONS Stands for GIARDINA STYLE
• Ideas garden • Presentations with an area of up to 40 m2
• Show garden • Presentations with an area of 41 m2 or higher
• Special show "Gardens"
• Special show "Floristry & Design"
Assessment criteria: Assessment criteria:
Concept and its implementation, design, Attractiveness of the product presentation,
innovation content, plant and material selec- functionality, aesthetics and originality,
tion, implementability, overall impression overall impression16 F a c ts 2 0 16
FIGURES THAT WILL
CONVINCE YOU
JardinSuisseF a c ts 2 0 16 17
VISITOR
ASSESSMENTS 59,000 VISITORS IN 6 DAYS
Private visitors
80
%
Women
68
91% rate their visit as good
%
to very good First-time visitors
39
91%
%
89% recommend others MAIN REASONS
to visit Giardina
89% FOR VISIT
• Obtaining ideas and suggestions
• Information on innovations and trends
92% are delighted by the • Special presentations / garden worlds
special presentations • The focal themes at Giardina
92% • The atmosphere at Giardina
• Information on products and prices
VISITORS TO GIARDINA ARE
WELL-KNOWN FOR THEIR
SPONTANEOUS PURCHASES.
ORIGIN OF SWISS VISITORS
DON'T MISS THIS OPPORTUNITY TO (95%)
PRESENT YOURSELF IN THE BEST
Giardina reaches the whole of German-speaking
POSSIBLE LIGHT.
Switzerland
%
34 1 - Zurich
AGE GROUPS 2 - Eastern Switzerland
%
20 % 3 - Northwest Switzerland
18 %
16 4 - Berne / Solothurn
aged between 9%
51 % 40 and 60
3%
5 - Central Switzerland
1 2 3 4 5 6 6 - Western Switzerland
10% aged between 20 and 30
15% aged between 30 and 40 INTENDED GARDEN
51% aged between 40 and 60
14% aged between 60 and 70 INVESTMENTS
34% of visitors are planning investments
for the amounts below following their
HOME OWNERSHIP visit to Giardina:
OF VISITORS
up to CHF 500: 3,130 visitors (CHF 1,565,000)
up to CHF 5,000: 7,140 visitors (CHF 35,700,000)
60
Home owners
% 64
up to CHF 10,000: 4,250 visitors (CHF 42,500,000)
Owners of gardens
%
Average size of garden: 480 m 2 up to CHF 50,000: 2,705 visitors (CHF 135,250,000)
Owners of terraces above CHF 50,000: 1,075 visitors (CHF 64,500,000)
39
%
Average size of terraces: 150 m2 Total: 18,300 visitors (CHF 279,515,000)
Balcony owners (an average of CHF 15,275)
29
%18 C ondition S
CONDITIONS OF
PARTICIPATION
EXHIBITION SPACE GIARDINA24 CATALOGUE SYSTEM
GIARDINA STYLE OR MARKET Compulsory basic entry CHF 680
Exhibition space rental CHF 265 / m2 (basic package)
Minimum exhibition space 10 m2
The Giardina24 catalogue system provides
Show garDen interested parties with the best possible
70 to 200 m2 CHF 160 / m2 means of finding all the information on exhi-
(only after consultation with bitors, products and brands at all times. Your
the Giardina management; entry in the online tool, www.giardina24.ch,
draft concept must be submitted) remains online until four weeks before
Giardina 2018.
IDEAS GARDEN
20 to 40 m2 CHF 160 / m2 ADVANCE PAYMENT FOR SERVICES
(only after consultation with Per main exhibitor CHF 1,000
the Giardina management; Per co-exhibitor CHF 500
draft concept must be submitted)
CONDITIONS OF PARTICIPATION
PLANT SALES The current provisions of the Exhibitor
Regulations and the General Regulations of
Only after consultation with CHF 190 / m 2
MCH Messe Zürich apply to Giardina 2017.
the Giardina management
COMPULSORY SERVICES
SURCHARGES FOR OPEN SIDES
The sum paid for participating in Giardina
Stand area with 2 open sides +14%
2017 essentially covers the following
Stand area with 3 open sides +16%
compulsory services:
Stand area with 4 open sides +18%
• exhibition space per m2 (minimum
No surcharge from 100 m2
exhibition space 10 m2)
• compulsory basic entry (basic package)
PARTICIPATION CHARGE FOR
in the Giardina24 catalogue system
CO-EXHIBITORS
• compulsory liability and fire insurance
Partners referred to on a stand are (waiver possible)
considered as co-exhibitors and are subject • technical services (e.g. suspensions,
to a charge. electricity, water, etc.)
One co-exhibitor CHF 1,350
(incl. CHF 680 for the entry in the
Giardina24 catalogue system)
Four co-exhibitors CHF 5,200
(incl. CHF 680 for the entry in the
Giardina24 catalogue system)
8% VAT has to be added to all prices. Allocation of stand positions starts from end of October 2016.IN F O R M A T I O N & C O N T A C T S 19
WE LOOK FORWARD
TO SEEING YOU
DATES ADMISSION PRICES
Opening Day ticket adult CHF 35
Tuesday, 14 March 2017 (5 to 10 p.m.) (aged 18 and over)
Giardina Day ticket young person CHF 17
Wednesday, 15 to Sunday, 19 March 2017 (aged 13 to 17)
Evening ticket adult CHF 19
OPENING HOURS Evening ticket young person CHF 12
Wednesday, Thursday 9 a.m. to 8 p.m.
Friday 9 a.m. to 8 p.m.
Saturday, Sunday 9 a.m. to 6 p.m.
General questions regarding GENERAL QUESTIONS
the event and communication REGARDING PARTICIPATION
AND PLANNING A SPECIAL
ORGANISER PRESENTATION
Messe Schweiz (Zürich) AG
Wallisellenstrasse 49 | CH-8050 Zurich CO-ORGANISER
T +41 58 206 51 27 APS Advanced Productions & Support AG
F +41 58 206 50 55 Marketing Communications –
info@giardina.ch | www.giardina.ch Corporate Events
Hertistrasse 26 | CH-8304 Wallisellen
Sebastian Morlock, Exhibition Director T +41 44 883 30 40
sebastian.morlock@giardina.ch F +41 44 883 30 50
aps@apsag.ch | www.apsag.ch
Irena Aeschlimann, Product Manager
irena.aeschlimann@giardina.ch Patrick Allmann, General Manager
allmann@apsag.ch
Marina Kirschbaumer, Head Communications
marina.kirschbaumer@giardina.ch Cristina Lo Manto, Project Manager
lomanto@apsag.ch
Beatrice Dreizler, Communications Manager
beatrice.dreizler@giardina.ch Ramona Bernet, Project Manager
bernet@apsag.ch
Mirco Dalla Lana, Project Manager
dallalana@apsag.chg i a r d i n a .c h
You can also read
