SPONSORSHIP OPPORTUNITIES - 11th - 13th September 2020 - AWS
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SPONSORSHIP OPPORTUNITIES
11th — 13th September 2020
HIGHLIGHTS • ESTABLISHED EVENT FOR OVER 11 YEARS • OVER €1,100,000 RAISED FOR CHARITY. • 3 NATIONAL AWARDS • NEW VIRTUAL DIMENTION AND HOT LAP CHALLENGE FOR GAMERS. • LIVE BROADCASTS • WEBISODES – Top Gear Style Content • PROFESSIONAL ORIGINAL CONTENT FOR SOCIAL MEDIA AND ALL DIGITAL
INTRODUCTION 2020 VISION adds a NEW VIRTUAL DIMENSION to Cannonball Cannonball will ROAR once again from September 7th-9th supporting tourism and local business and raising vital funds for Barnardos and families in crisis. This year, the Cannonball road-trip will roll with the same action-packed adrenalin fuelled adventure as before but due to Covid-19 Restrictions, the spectator element of the event is going to be VIRTUAL. This is an exciting move as it will bring Cannonball to new audiences all over the world and showcase Ireland as a magnificent driving destination. Cannonball features 190 of the finest supercars on the planet, a network of like-minded drivers, celebrities and over €1,100,000 raised for charities to date. This year, in line with government guidelines and advice, we aim to still raise those vital funds for charity supporting local tourism but is will also be an opportunity to bring Cannonball to screens all over the world via exclusive live video streaming, webisodes, 360 live broadcasts and online interactive video content.
A NEW Virtual dimention to Cannonball
The COVID-19 pandemic has already brought concerts, operas, museums, as well as work and school
to living rooms all over the world – we are now adding Cannonball to that list! Cannonball will also enter
the Gaming World with a free esports event online. The Cannonball road-trip that we know and love will
become a Live Supercar Show with a new worldwide audience.
SPONSORSHIP PACKAGES
HEADLINE SPONSOR TOUR SPONSOR OFFICIAL PARTNER
• 1 Car Entry. • Presence on the Cannonball official web site. • Presence on web site.
• Presence on the Cannonball official web site. • Prime location for your brand on 190 • Your Company Logo on all 190 super cars.
supercars & crew vehicles. • Other Brand Placement.
• Prime location for your brand on 190
supercars & crew vehicles. • Opportunity to supply crew vehicles. • Roll up Displays.
• Opportunity to supply crew vehicles. • Other Brand Placement. • High Quality Video Footage and links from
• Other Brand Placement. • Roll up Displays. the event.
• Roll up Displays. • High Quality Video Footage and links • Your logo at the Start and Finish lines.
from the event. • Social media.
• High Quality Video Footage and links
from the event. • Your Logo at Start and Finish lines. • Unique opportunity to enter a fully
• Your Logo at Start and Finish lines. • Social media. branded/ wrapped car.
• Social media. • Video interview.
• Video interview. • Unique opportunity to enter a fully
branded/ wrapped car.
• Unique opportunity to enter a fully
branded/ wrapped car. • Option to reserve a table each night.
• Option to reserve a table each night.
• Relationship Manager over the event.
• Option to tailor make to this package.
*To be agreed based on specific
requirements.
€25,000 + VAT €7,500 + VAT
2020 TIMELINE
ANNUAL TIMELINE
Cannonball Ireland Cannonball Ireland
Official Launch Reunion / Uploaded
SPONSORSHIP
BENEFITS
• Cannonball employs a highly professional TV
Crew and this year the virtual aspect of the
event will bring your brand to audiences far
beyond the original spectators. This crew will
also produce branded content, webisodes, live
feeds and high engagement digital conten
• Main Event launches in July and wraps in
November so the campaign lasts for approx
5 months – not just a once off spend.
• Your Company Logo on all cars – 190 supercars.
• Your company’s Branding on Cannonball
official printed materials and posters.
• Have your logo associated with the most high
profile motoring event of the year in Ireland
covered extensively by national TV, radio
and print media - Media Value €7.8 Million.
• Link/ branding on the official Cannonball
website.
• Brand awareness and networking opportu-
nities with cannonballers who are amongst
some of Ireland’s most elite...
• Cannonball has a big celebrity and influencer
following and sponsors often maximise that as-
sociation in social media by sharing posts etc.
HOW TO ACTIVATE
YOUR SPONSORSHIP
SOCIAL MEDIA
Increase your likes with competitions & limited
edition
Cannonball Merchandise and amazing
pictures and footage.
VISIBILITY
Our sponsors are top priority and we welcome
our sponsors to maximise this opportunity.
Bring a fully branded vehicle and really stand
out amongst the supercars, take youtube
footage, give out promotional materials, put
some branded trucks on the bridges...
POSITIVE BRAND ASSOCIATION
Take ownership of your sponsorship by using the
your company’s Platform to communicate the
message.
WHERE WILL YOUR LOGO BE SEEN?
338
338
338
338
WHERE WILL YOUR LOGO BE SEEN?
Start / Finish Line
Fuelled by
Roll-up Display
Fuelled byBESPOKE
SPONSORSHIP
• Every
brand is different with different
communication messages.
• The award–winning cannonball sponsorship
team are in a unique position to meet your
exact requirements.
• We have a professional camera crew and
a very high-end video production team.
How about your own Cannonball Movie?
• How about a convoy of the finest cars on the
planet going through your drive-through or
queuing up for your service?
• Cannonball is also a perfect sampling
opportunity. What better way to experience a
product for the first time?
• The opportunities never stop and Cannonball
shows no signs of slowing down!CARS Some of the unique cars on Cannonball in previous years include Pagani Zonda, Koenigsegg, Carrera GT worth an estimated £4,000,000 sterling! These top of the range cars bring with them high net worth individuals from all backgrounds who travel the country for the duration of the event. On the other hand novelty cars including the Delorean (Back to the Future) complete with Doc and Marty McFly, Rezvani Tank – the only one in Europe, and of course, in 2019 the Pope Mobile!, Smokey and the Bandit Truck and The Ghostbusters Sheriff car attract crowds of all ages who come out to line the streets and view the 190 Supercars. The roar of 190 super cars create an electric atmosphere in each of the host towns along the nationwide route with a minimum 10 stops.
Plan for Cannonball Live • Create a Social media calendar to build the hype and excitement on the lead up to the event while reinforcing the virtual and “Not a spectator event – please watch live online” campaign and message. • Host and operate a virtual online driving championship for the month of August to build up to event with final on the Sunday • Create a Virtual Hot lap challenge for Cannonballers to have some fun at the hotels with a Top Gear Style leaderboard • Custom brand all cars and tracks
Cannonball Live for Gamers • There is no age restriction on the participant’s and they can signup to the Cannonball esports event for free online • All Sponsors will have their logos included on the signup form, the cars and on the live streams. • Each round of the event will have a different set of cars representing the Cannoball entries from Sports, Hyper, Muscle and novelty • There will be 4 rounds live broadcast on the build up to the Cannonball road trip • The Final round will be live broadcast from the hotel venue with the winner announced on the day • Prizes will be made up of sponsors merchandise to maximise the amplification of their brands
CELEBRITY
CANNONBALLERS
Bruno Mars has joined Boyzone’s Shane Lynch
along with former Miss World Rosanna Davison
and husband Wes Quirke whilst celebrity chef
Rachel Allen, The Voice Presenter Kathryn
Thomas, and RTE’s Miriam O Callaghan have also
had a Cannonball pit stop or two. Models Georgia
Salpa, Aisling Quinn, Hazel O Sullivan, Emma
Quinlan and Holly Carpenter have been keen
Cannonballers over the years as well as Roz
Purcell, Nadia Forde, Kerri Nicole Blanc, Karena
Graham and Rachel Wallace. Ryan Tubridy, Mick
Galwey, Gerald Keane, Andy Quirke, and Lisa
Murphy also geared up. Cannonball never
disappointsin the celeb stakes. Nicky Byrne,
Colm Hayes, Ryan Thomas, Cormac from
Tallafornia, Pritchard from Dirty Sanchez MTV,
Mary Robinson and Jenny Green have all
been on board.
Taoiseach Enda Kenny took time out of his busy
schedule to drop the famous chequered flag as
well as Glenda Gibson, Michelle McGrath, 2FM
DJ Colm Hayes and Ivor’s Andy Quirke. In 2017
Cannonball celebrities included music acts The
Four of Us, Paddy Casey, Daft Punk, Christy
Dignam, POPGODS from AMA Music Agency and
Robot Ted and Bumblebee from Audionetworks
were a huge attraction for spectators.TESTIMONIALS
“I had heard about Cannonball from some of our “We are very proud to be part of Cannonball and “We have been a proud sponsor of Cannonball for
retailers and I loved the experience. You get to drive to help raise funds for Pieta House. We recently a number of years now and we have built a lasting
some great roads and have fun with like-minded scooped the Best Event Sponsorship Award for friendship and business relationship with Alan
people, experience good food, good chats and enjoy Cannonball at the National Event Industry Awards and his team. The profile of the participants on
the cars in the right environment. All the time you are and also this year the iconic Cannonball movie Cannonball is right for us as a luxury brand and we have
raising money for a great cause, what’s not to like! is 35 years old so we have plenty to celebrate! welcomed new customers through our association.
“The thing that stays with me the most is the warmth All great movies go with great popcorn and The event is exceptionally well organised and each
and welcome from the general public as we go we have the opportunity to bring this mad cap year the event team, cast and crew raise the bar
through the towns. As a straightforward business movie to life. The management team and full higher and higher. Cannonball is now a national
proposition, it makes good sense because there is Cannonball crew run an exceptional show and are media event and, as a sponsor, our brand is carried
media value straight away and you get a lot of vis- highly professional. Every year they surpass my on all 190 cars, TV advertising, a huge press and
ibility all over the country. Up to 20,000 people are expectations and the event gets even bigger and media campaign, digital and social media, large
waiting as the cavalcade enters the town and you better. Cannonball is pivotal to my Marketing strategy screens, outdoor branding and more. It is always
can interact with people on a one-to-one basis when and I have built lifelong connections and friendships”. gratifying as a sponsor to see such large amounts of
the cars are parked up. There is definitely value in it. money raised for charity and we are very proud to be
If the values of Cannonball match your brand values, associated with Cannonball.”
I would give it a shot.”
PAULO ALVES, MD BMW GROUP DON O’NEIL, PROPRIETOR MANHATTAN PATRICK W. KEANE,
DIRECTOR KEANES JEWELLERSCONTACT US
ALAN BANNON VALERIE GROGAN HELEN O’DWYER ENDA CONBOY
FOUNDER & ORGANISER EVENT SPONSORSHIP PUBLIC RELATIONS EVENT SPONSORSHIP
Tel: +353 45 409 099 Tel: +353 45 409 099 Tel: +353 45 409 099
Mob: +353 87 261 2851 Mob: +353 87 249 1447 Mob: +353 86 233 2725 Mob: +353 83 180 8882
E-mail: info@cannonball.ie E-mail: valerie@cannonball.ie E-mail: helen@pr1.ie E-mail: enda@cannonball.ie
WINNER OF BEST ENTERTAINMENT EVENT 2016 WINNER OF BEST SPONSORSHIP 2016
WINNER OF BEST FUNDRAISING EVENT 2018 Shortlisted as BEST LIVE EVENT in 2015, 2016,
2017, 2018 and 2019 at the Event Industry Awards and UX Awards and CX Awards.You can also read
