BRISBANE ZOMBIE WALK 2015 - Sponsorship Proposal Day of the Dead (10 th Anniversary)
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CONTACT US RMW Entertainment Pty Ltd 403/38 Warner Street, Fortitude Valley W: www.brisbanezombiewalk.com E: zombie@brisbanezombiewalk.com T: 0423 431 446 (Anthony) BRISBANE ZOMBIE WALK 2015 Day of the Dead (10th Anniversary) Sponsorship Proposal
2 RMW Entertainment Pty Ltd
www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com 0423 431 446
2
ABOUT US
The Zombie Walk is a global phenomenon that occurs annually in many countries all over the world.
The Brisbane Zombie Walk has previously held unofficial records of the most participants in
attendance; first in 2008 with figures over 1,500, in 2009 with over 5,000 and then again 2010 with an
estimated 10,000 participants. In 2013, the event drew record crowds with over 22,000 participants.
.OUR EVENT OUR AIM
A Zombie Walk is an organized public The Brisbane Zombie Walk is an annual event and was first
gathering of people with an affinity for introduced to Queensland in 2006. In 2009, The Brisbane
the horror genre and celebrates the day Zombie Walk became affiliated with The Brain Foundation of
by dressing up in zombie costumes with Australia, to raise awareness and funds whilst offering the
elaborate zombie makeup. public a unique and entertaining charity event.
Taking place in an urban centre, the Over 5,000 participants were recorded as being involved in
participants make their way around the The Brisbane Zombie Walk in 2009 – an unofficial world
city streets in a somewhat orderly record. In 2010, the Brisbane Zombie Walk attracted a
fashion. Each year since 2006, The staggering 10,000 participants to actively join in the walk and
Brisbane Zombie Walk commences at a raised $13,000 for the Brain Foundation, $3,000 above the
location in Brisbane Inner City with target amount. In 2011 the Brisbane Zombie Walk raised over
participants ambling their way through $25,000 with over 20,000 participants attending the event.
Brisbane’s streets.
In 2014 we were delighted to announce that we raised in
Everyone involved in the walk is excess of $35,000 for the Brain Foundation and had over
encouraged to dress up and act like a 18,000 participants.
zombie, to the shock and delight of the
public. Participants then amble back to This year, due to the event being back in the city after many
the Brisbane Zombie Walk festival to years of campaigning, we expect to top our previous efforts
celebrate the completion of the Brisbane and making this the biggest and best year yet.
Zombie Walk and to dance the night
away.www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com
RMW Entertainment Pty Ltd 33
0423431446
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Our TEAM
Anthony Radaza Jessie Cuerton Mathew Bryant
Director/Head Organizer Marketing & Finance Operations Manager
RMW Entertainment RMW Entertainment RMW Entertainment
“The Brisbane Zombie “Seeing the joy that “I enjoy the challenge of
Walk brings a unique and this event brings to working with the undead.
quirky experience to the thousands of people We have created a unique
makes the sleepless event unlike any other in
city of Brisbane. “
nights worth it. “ Brisbane. “
Utilizing his business acumen, Joining the team in 2012, Jessie Mathew Bryant started with the
Anthony Radaza took a chance on Cuerton has become an integral Zombie Walk as an avid fan of
a crazy idea and re-structured the part of the team bringing with the event. He later joined the
Zombie Walk format to bridge the her 11 years of media and team in 2012 and administered
gap between pop conventions, financial experience. his strong work ethic and ‘hands
music festivals and charity fund on’ approach to all operational
raisers. Very analytical and meticulous in matters.
her approach to all business
This bold move greatly appealed matters, Jessie covers all Considered by many as the
to a wider demographic, catering contractual and financial matters backbone of the team, Mathew
for all taste and interests, which as well as the proliferation of all liaises with all stakeholders and
led to the event becoming the promotional campaigns for the contractors, to ensure the event
biggest and most successful event. runs with great efficiency.
Zombie Walk in the world.
His body of work brings a lot of
This format is now being utilized pride, integrity and great sense
and imitated by other zombie of humour to the team.
walks nationally and
internationally.4 RMW Entertainment Pty Ltd
www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com 0423 431 446
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Achieving Our AIM
In 2015, The Brisbane Zombie Walk will be held in the inner city of Brisbane at the iconic Roma Street Parklands.
To celebrate our 10th Anniversary, the BZW teams brings you back to where it all began. There will be markets,
food and beverage stalls, live bands, DJ’s, make up and special effects seminars, music stages and of course the
walk itself.
A variety of packages will be made available to members of the community and also to local and corporate
businesses, to assist with the ongoing cost of the event and to also encourage donations towards The Brain
Foundation.
PARTICIPANTS
Participants purchase a ticket to gain entry to the Brisbane Zombie Walk festival.
Tickets can be purchased online from Moshtix, the Brisbane Zombie Walk e-store and
select retail outlets. Tickets can also be purchased at the box office on the day of the
event.
SOCIAL NETWORKING
The relationship between Brisbane Zombie Walk and Social Media goes
back a long way. ‘Word of mouth ‘advertising reached record numbers
through Facebook, Myspace and Twitter. Today, our social media
followers are numbering to the tens of thousands and we are
continuously growing and reaching a wider audience. Sponsors have
access to our audience via corporate sponsorships.
MERCHANDISING
The Brisbane Zombie Walk T-shirt is strictly limited edition with a unique
custom design for the 2015 Brisbane Zombie Walk. The reverse side of the
t-shirt will feature our sponsor’s logos. The T-shirt retails for $25 and can
be bought from our e-store and at our merchandise stall on the day of the
event (pending availability). The T-shirt comes in a “show bag” and
includes: One t-shirt, One BZW sticker and Promotional material provided
by sponsors.www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com
RMW Entertainment Pty Ltd 55
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OUR MARKET 5
6
4
4
2 1
3
5
60% 15% 12%
Brisbane Metropolitan Toowoomba/ Downs Gold Coast/Tweed
60% of Brisbane Zombie Walk 15% of Brisbane Zombie Walk 12% of Brisbane Zombie Walk
participants come from the participants come from participants come from the
greater Brisbane Metropolitan Toowoomba and Darling Downs Gold Coast and Tweed areas.
areas. (2014 Ticket sale records) areas. (2014 Ticket sale records) (2014 Ticket sale records)
8% 3% 2%
Sunshine Coast/Fraser Byron/Ballina Other
Coast
8% of Brisbane Zombie Walk 3% of Brisbane Zombie Walk 2% of Brisbane Zombie Walk
participants come from participants come from participants come from other
Sunshine and Fraser Coast Northern New South Wales cities/towns in Qld. (2014 Ticket
areas. (2014 Ticket sale records) areas. (2014 Ticket sale records) sale records)
.6 RMW Entertainment Pty Ltd
www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com 0423 431 446
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OUR MILESTONES
OCT OCT OCT
2006 2009 2011
st
1 Official Charity Record
Walk Event Breaker
OUR PROGRESS OUR PROGRESS OUR PROGRESS
2006 Saw the first Official This was the year BZW became Due to the ever growing
Brisbane Zombie Walk march affiliated with the Brain number of participants, the
through the CBD. Between Foundation. Organizers Brisbane City Council decided
200-300 participants lurched introduced a higher purpose that the event could no longer
their way through Elizabeth for the event and a go through the city and 2011
Street and finished at the commitment was made to was our final year marching
Botanical Garden entrance. raise funds and awareness for through the CBD. The turn out
the Brain Foundation. Numbers for this event was a world
increased significantly to 5,000 record breaking 20,000
participants. participants. This cemented
our event as the biggest in the
world. We also raised over
$10,000 for our charity, making
us the most successful zombie
walk in terms of funds raised.
“Brisbane today was overtaken by a sea of Undead. Thousands descended
upon the city to help raise funds and awareness for the Brain Foundation
and to celebrate the annual Brisbane Zombie Walk,” - Channel Ten (2011)www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com
RMW Entertainment Pty Ltd 77
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OUR MILESTONES
OCT OCT OCT
2012 2013 2015
Festival of Carnival of ?????
the the ?????
Undead Undead
OUR PROGRESS OUR PROGRESS OUR PROGRESS
An internal restructure was The event hit national For our 10th Anniversary, the
made by the team and a new headlines due to a story Brisbane Zombie Walk is
format was implemented to regarding the G20 and the ‘BACK in the CBD’.
cater for the ever growing threat of cancellation of the After 3 long years of being
crowds and to increase the event due to the security issues away, we finally came to a
entertainment aspects of the implemented for the resolution with Brisbane City
event. The BZW had become a International summit. This Council and they’ve given us
fully fledged Festival with increased awareness of the their full support to once again
music, markets, movies and event to an even wider take over the city of Brisbane.
workshops, integrated into the demographic and in 2013 the We are expecting another
programme. The event was BZW moved to the iconic RNA record breaking crowd and we
also headlined by one of Showground. The inner city invite you to join us and be a
Australia’s favourite bands, location attracted over 22,000 part of Brisbane Zombie Walk
Regurgitator. The 2012 event participants making this the history.
raised over $55,000 for the biggest one yet. The event
Brain Foundation. raised $53,000 for the Brain
Foundation.
“It’s amazing to see so many people from different backgrounds, religions, ethnicity and political
affiliation congregate in one area and watch everyone have a great time and getting
along….And of all things to bring them together… A Zombie Walk!” –Karl Stefanovic, Today
Show Co-host8 RMW Entertainment Pty Ltd
www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com 0423 431 446
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OUR SPONSORSHIP PACKAGES
Local corporations and businesses are invited to sponsor the Brisbane Zombie Walk. A number of packages are on
offer to suit many budgets and can be tailored based to meet the requirements of the sponsor.
SURVIVOR ZOMBIE HUNTER
(BRONZE) (SILVER) (GOLD)
GOLD)
$1,000 $3,000 $5,000
• 3m x 3m site reservation • 6m x 3m site reservation • Full Exclusive rights for your
• First priority allocation within • First priority allocation product to be sold at the venue
the venue within the venue with no other competing brands
• Placement of the company’s • Placement of the company’s permitted.
logo on The Brisbane Zombie logo on The Brisbane • The placing of company banners
Walk’s website, which has an Zombie Walk’s website, around the venue and your
average of 11,390 visitors per which has an average of company logo projected over the
month, and 35,937 page views 11,390 visitors per month, main stage during the festival for
per month (based on a 6 and 35,937 page views per maximum exposure
month average from May – month (based on a 6 month • 6m x 3m or bigger, site reservation
October 2014). average from May – • First priority allocation within the
• A Certificate acknowledging October 2014). venue
the company’s contribution • A Certificate acknowledging • Placement of the company’s logo
towards The Brisbane Zombie the company’s contribution on The Brisbane Zombie Walk’s
Walk towards The Brisbane website, which has an average of
• Exclusive advertising rights for Zombie Walk 11,390 visitors per month, and
the sponsor including • Exclusive advertising rights 35,937 page views per month
distribution and insertion of for the sponsor including (based on a 6 month average from
pamphlets on the day of the distribution and insertion of May – October 2014).
walk and in all our official BZW pamphlets on the day of the • Fortnightly promotion and
show bags walk and in all our official advertisement of your company on
BZW show bags all our social media pages
• Fortnightly promotion and (Facebook , Twitter, Instagram)
advertisement of your with a potential organic reach of
company on all our social 50,000 to 140,000 views
media pages (Facebook , • A Certificate acknowledging the
Twitter, Instagram) with a company’s contribution towards
potential organic reach of The Brisbane Zombie Walk
50,000 to 140,000 views • Exclusive advertising rights for the
sponsor including distribution and
insertion of pamphlets on the day
of the walk and in all our official
BZW show bags
(It is the stall holder’s responsibility to bring their own marquee/exhibitors stall, tables, and chairs. You must
also provide a current public Liability Insurance cover. There is also an extra fee of $50 for use of electricity)www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com
RMW Entertainment Pty Ltd 99
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OUR MARKET STALLS PACKAGES 9
$100 $200 MAKE UP MAKE UP
PACKAGE PACKAGE BOOTH $300 BOOTH $450
$100 STALL PACKAGE • 3 x 3m (site fee/reservation ) Second
Priority allocation within the venue
Budget Small Market Stall Layout
• A Certificate acknowledging the company’s
contribution towards The Brisbane Zombie
Walk.
$200 STALL PACKAGE • 6 x 3m (site fee/reservation) Second Priority
allocation within the venue
Budget Large Market Stall Layout
• A Certificate acknowledging the company’s
contribution towards The Brisbane Zombie
Walk
MAKE UP BOOTH $300 • 3 x 3m (site fee/reservation) Second Priority
allocation within the venue.
Budget Small Make Up stall Layout
• Max. 2 artists per booth
MAKE UP BOOTH $450 • 3 x 3m (site fee/reservation) Second Priority
allocation within the venue.
Budget Large Make Up Stall Layout
• Max. 3 artists per booth
(It is the stall holder’s responsibility to bring their own marquee/exhibitors stall, tables,
and chairs. You must also provide a current public Liability Insurance cover.
There is also an extra fee of $50 for use of electricity)10 RMW Entertainment Pty Ltd
www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com 0423 431 446
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OUR FOOD STALLS & STAGE
SPONSORSHIP PACKAGES
$500 FOOD $1,000 FOOD $500 DJ $2,000 DJ
STALL STALL STAGE STAGE
PACKAGE PACKAGE $100 PACKAGE
PACKAGE PACKAGE
•
$500 FOOD STALL PACKAGE 3 x 3m Second Priority allocation within the
venue (electricity/power for $50 extra)
Budget Small Food Stall Layout • A Certificate acknowledging the company’s
contribution towards The Brisbane Zombie Walk
•
$1,000 FOOD STALL PACKAGE 6 x 3m First Priority allocation within the venue
(electricity/power for $50 extra)
Budget Large Food Stall Layout • A Certificate acknowledging the company’s
contribution towards The Brisbane Zombie Walk
•
$500 DJ STAGE PACKAGE Prominent placement of promotional posters,
banners etc on and around stage
DJ Stage Sponsorship • Placement of the company’s logo on The Brisbane
Zombie Walk’s website, which has an average of
11,390 visitors per month, and 35,937 page views
per month (based on a 6 month average from May
– October 2014).
• A Certificate acknowledging the company’s
contribution towards The Brisbane Zombie Walk
•
$2,000 MAIN STAGE PACKAGE Exclusive naming rights of sponsored stage
(i.e. The Brain Foundation Stage.)
Main Stage Sponsorship • Prominent and exclusive placement of promotional
posters, banners etc on and around stage.
• Placement of the company’s logo on The BZW’s
website, which has an average of 11,390 visitors per
month, and 35,937 page views per month (based on
a 6 month average from May – October 2014).
• A Certificate acknowledging the company’s
contribution towards The Brisbane Zombie Walk
• Exclusive advertising rights for the sponsor including
distribution of pamphlets on the day of the walk
and in the all official show bagwww.brisbanezombiewalk.com zombie@brisbanezombiewalk.com
RMW Entertainment Pty Ltd 1111
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OUR SPONSORS PAST & PRESENT 11
Brain Foundation FX AUSTRALIA CRAZY CONTACTS MADMAN ENTERTAINMENT
www.brainfoundation.org.au www.fxtv.com.au www.crazycontacts.com.au www.madman.com.au
AACM BESERK DOMINO’S PIZZA SUBWAY
www.aacm.qld.edu.au www.beserk.com.au/ www.dominos.com.au. www.subway.com.au
SPONSOR TESTIMONIAL SPONSOR TESTIMONIAL
Brain Foundation FX CHANNEL AUS
Gerald Edmunds - Director Camila Cantoli – Marketing Manager
“Brain Diseases and disorders count
“It was great to be a part of such an
for 45% of the death and disability in
amazing event. Thank you for having
Australia. Raising funds for research
us and you should be proud of what
leads to earlier diagnosis and effective
you have achieved “
treatment of these diseases.
The Brisbane Zombie Walk helps raise
funds and awareness on the
importance of brain health and
research funding“12 RMW Entertainment Pty Ltd
www.brisbanezombiewalk.com zombie@brisbanezombiewalk.com 0423 431 446
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OUR SPONSORSHIP FORM
Thank you for helping raise money for the 2015 Brisbane Zombie Walk and our chosen charity,
The Brain Foundation. All sponsorship money raised will go directly towards the costs of the walk and
the Foundation. Please fill in this form and return via email to zombie@brisbanezombiewalk.com or
post 403/38 Warner St, Fortitude Valley QLD 4006.
Name: ___________________________
Address: ____________________________
Phone Number: ____________________________
Email: ____________________________
Company Name: _____________________
ABN/ACN: _ _____________________
Please tick the appropriate investment amount:
SURVIVOR (BRONZE) PACKAGE: Low Tier Deluxe Sponsorship
ZOMBIE (SILVER) PACKAGE: Mid Tier Deluxe Sponsorship
HUNTER (GOLD) PACKAGE: Top Tier Deluxe Sponsorship
Market Stalls: $100/$200 Investment – Includes 3x3m or 6x3m site fee ($50 extra for electricity)
Food Stalls: $500/$1000 Investment – Includes 3x3m or 6x3m site fee ($50 extra for power)
Other Amount – Please nominate an amount: $
Someone from the Brisbane Zombie Walk will contact you to arrange the particulars of your investment
amount and to discuss the terms.
Please specify how you would like to pay for your investment:
Cheque (to be made out to “Brisbane Zombie Walk”)
Paypal (link on zombie@brisbanezombiewalk.com)
Direct Deposit:
RMW Entertainment Pty LTD (Trading as Brisbane Zombie Walk)
BSB: 484-799
Account: 503648591
To discuss your investment in more detail, please contact us via email at zombie@brisbanezombiewalk.com or call
Anthony Radaza on 0423 431 446. We appreciate any sponsorship received and are happy to negotiate the terms
of your investment as required.
Signed: ___________________________________Date: _______________Vestibulum ante ipsum primis in faucibus orci 13
luctus
BRISBANE ZOMBIE WALK 2015
th
Day of the Dead (10 Anniversary)
RMW Entertainment Pty Ltd
403/38 Warner Street, Fortitude Valley
W: www.brisbanezombiewalk.com
E: zombie@brisbanezombiewalk.com
T: 0423 431 446 (Anthony)You can also read
