COMMERCIAL INTRODUCTION DOCUMENT - Matt Jaskol
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
COMMERCIAL INTRODUCTION DOCUMENT (c) Copyright Signature Series Group 2018. This publication is copyright and remains the intellectual property of Signature Series Group Pty Ltd. No part of it may be reproduced by any means without the prior written permission of Signature Series Group Pty Ltd.
What is DTI?
Sometimes life takes you on a different path, a Detour. The economic collapse
of 2008 hit hard, and like a lot of people and businesses I was impacted. In my
case it steered my racing career off course. This event turned out to be just the
beginning of a professional motorsport detour for me. That detour ends now,
with an entry in the 2019 Indianapolis 500 event.
Detour To Indy was born after speaking with fellow Las Vegan, and IndyCar
team owner, Sam Schmidt who agreed to make me part of his 2019
Indianapolis 500 driver line up, with one proviso, I have to bring together a
team of commercial partners to help fund the project.
The Detour To Indy (DTI) is far more than just an opportunity to race in the
2019 Indianapolis 500, it’s a chance to fulfil my life long pursuit of racing
excellence. The Detour To Indy is something for my family, my friends and
supporters who have been behind me since I made this commitment at the
young age of 10 years old. It’s a culmination of everything up to this point in
my life. It’s not just about the results of a race, it symbolizes and fulfills an
emotional and far bigger life story for me, for everyone. The Indianapolis 500
is something that so far has eluded me, circumstances meant I haven’t had
the opportunity to do this amazing event, yet— hence the name Detour To
The famous yard of bricks at the Indianapolis Motor Speedway Indy. - Matt Jaskol
Hi, my name is Matt Jaskol, I’m 33 years old and I live in Las Vegas, Nevada. Since as early as I can remember I have been dedicated to everything that I apply myself to, this started at the tender age of 5 with motocross. By the time I was 10 I had moved on to four wheels and was racing Go Karts. At this young age I had already made the decision, with my family, that motorsport was what I was going to dedicate my life to. I always knew I was going to be a professional athlete. That dedication and vision took over my life and has led me to experience some amazing opportunities. I have raced in many countries around the world and I have experienced success, winning many races and championships in different forms of car racing. My ongoing passion and dedication to be an athlete—staying fit, motivated, relevant, and behind the wheel of a race car whenever I can, has led to this moment. Through the Detour To Indy project I now have the opportunity to race in the world’s greatest motor race: the 2019 Indianapolis 500.
Sponsorship Types: Onsite: Loyalty Marketing:
• Naming Rights Sponsorship Designation • Activation Opportunities • Accèss To Discounted Team Merchandise And
Event Tickets
• Major Partner Signage:
• Supporting Partner Public Relations:
• Racecar
• Official Product Partner
• Inclusion In All Press Release And Media
• Team And Driver Uniforms
• Preferred Supplier Status Activities
• Pit Area
• Tailored PR Campaign Designated To
Exclusivity:
Hospitality: Sponsor’s Market
• Category / Industry Exclusivity
• Event Tickets (Pit Access) Pass Through Rights:
Licence And Endorsement: • Corporate Hospitality • Ability For The Sponsor To On Sell
• Licence To Use Sponsee IP / Trademark(s) Sponsorship Benefits To Another
Online:
Organization / Vendors Etc. (Pending Sponsee
• Merchandising Rights
• Provision Of Content For Sponsor Approval)
• Product Endorsement
Website / Social Media
Contra:
Contracts: • Sponsor Promotion Through Sponsee
Website / Social Media • Opportunity For Sponsor to Provide
• Discount For Multi-Year Partnerships
• Branded Link From Sponsee Website To Equipment, Services, Technology, Media In
• First Right Of Refusal At Conclusion Of Contract Sponsor Website Trade For Part Of The Sponsorship Fee
Venue: • Promotion Or Contest On Sponsee Cause Tie-In:
Website
• Use Of Team Venue For Launch • Opportunity To Include A Charity Or Cause
Marketing Plan: Digital Media:
Detour To Indy activities are supported by a comprehensive marketing • Social Media - Leveraging our growing social media portfolio
plan tailored to ensure that our partners’ brands and product/service that includes Instagram; Facebook; Twitter; You Tube; and
messages reach as broad an audience as possible. Our media campaign LinkedIn, we continue to connect with people nationally. We
activities are ongoing, and we integrate your specific marketing also offer our social platforms to our commercial partners,
messages into this program as soon as we partner and for the duration of creating specific content that promotes your brand, product,
the partnership. services and key messages, clearly and directly.
• Website - Mattjaskol.com is the digital pit garage currently for
Detour To Indy, housing all the information related to Matt the
Traditional Media: project and our commercial partners’ messaging.
• Television – Over and above the IndyCar event driven tv exposure Documentary:
we send out media calls to local media based on the unique
promotional activities we are undertaking at the time. The aim of • After filming the revolutionary ABC social experiment tv show
this media is to increase the overall familiarity and awareness of ’Castaways’, in 2017 the producers showed an interest in Matt’s
Matt the DTI project and our partners’ brands and services. life story and suggested that they would be interested in
producing a documentary about his story and journey to the
• Radio - We use radio to promote a stronger connection between
2019 Indianapolis 500.
our ’Matt’, being the driver, and the American public. Radio also
provides us with a diverse cross section of listeners, so it serves to
introduce and create a larger follower base.
• Newspaper - Local newspapers are always hungry for content when
it comes to events happening in their local community, our PR
team focuses on developing hooks relevant for each local market.
Why this partnership presents a great opportunity for you and your business:
First and foremost, sponsorship is the most powerful marketing media available to companies that there is. If you want to influence specific
perceptions and behaviours around your business and brands in a positive way, then a sponsorship marketing campaign is the greatest tool you have at
your disposal to achieve this.
• Authentic personal and emotional relevance - What you get with this sponsorship is not just an audience, but the privilege of connecting with
people who have already invested their time, money and heart into the sport and this iconic event. Through this sponsorship you will get the
opportunity to demonstrate how you value the fans as well as enhance the experience for them in a very personal way.
• Total integration - The value in sponsorship is not just the sponsorship partnership itself, it’s what you do with it. Sponsorship is a catalyst to
make all your existing marketing activities perform at a higher level.
• Unparalleled flexibility - Think of this sponsorship opportunity as a sculpture, it can be made into anything you want thanks to its strong
foundations.
We will demonstrate an alignment to your target market, showing them how and why your brand not only fits their functional and emotional
needs but also aligns with their priorities and motivations.
Together we will make your brand a part of your target market's stories
The Indycar Series:
The Verizon IndyCar Series is the premier open-wheel racing series in North
America. It offers one of the most diverse and challenging schedules in
motorsport, with races held on short ovals, superspeedways, permanent
road courses, and temporary street circuits. The world-renowned
Indianapolis 500 Mile Race is the centrepiece of the Verizon IndyCar Series
schedule each year.
Fast Facts:
• Verizon IndyCar Series cars feature a 2.2-liter, twin-turbocharged,
direct-injected V-6 engine optimized to run 12,000 RPM. Honda and
Chevrolet are the engine manufacturers for the Verizon IndyCar Series.
(550-700 HP)
• The 2019 Verizon IndyCar Series schedule is comprised of 17 races, 16
venues, 15 in the United States and one in Canada.
- The Indianapolis 500
- Six oval tracks
- Six permanent road courses
- Four temporary street courses
• A Verizon IndyCar Series car accelerates from 0 to 100 mph in less than
three seconds.
The Indianapolis 500: The Indianapolis Motor Speedway:
This incredible event is considered the most traditional, historic No other venue on the planet can match the Indianapolis
and significant automobile race in the world. Since 1911 the great Motor Speedway for its history, spectacle and sheer speed,
race has been held on the last weekend in May to coincide with hallmarks since its earliest days. Even after one hundred
Memorial Day and is the largest one-day sporting event in the races the Indianapolis 500 remains one of the world’s
world. One of the most famous traditions is for the winner of the greatest races, filling each May with a sense of drama and
Indianapolis 500 to drink a bottle of milk in victory lane. intrigue.
Since 1936 the Borg-Warner Trophy has been presented to the The first circuit to bear the name ’Speedway’, everything
winner of this great event, it is synonymous with top performance, about Indianapolis is vast. It has a permanent seating
speed, and leading-edge automotive technology. capacity estimated at 257,325, with infield seating raising the
total to an approximate 400,000. This makes by far the
highest-capacity sports venue in the world.
Track Length: 2.500 miles / 4.023 km
The Team: Established in 2001 Schmidt Peterson Motorsports (SPM) is located in Indianapolis and currently fields two cars full-time in the IndyCar Series. SPM is owned by former IndyCar driver Sam Schmidt and businessman Ric Peterson. Matt & Sam “I met Sam Schmidt late 1998/early 1999. I had just won my first big karting national championship. I was 15 years old and was working as a lead instructor at the Kart racing school in Las Vegas. The track was owned by Bryan Herta. Sam would come out periodically with his shifter kart and I would help him, and even coach him a little bit. We became friends. When he was racing Indycar at the Las Vegas motor Speedway in 1999 he invited my father and I out as guests. We watched Sam win his very first IndyCar race ever.” - Matt Jaskol Back Story On Sam Schmidt's Injury. On January 6, 2000, Sam Schmidt was practicing in an Indycar when he was involved in an accident, hitting the wall with tremendous impact. Sam was airlifted to a local hospital in a critical condition, he was diagnosed as a quadriplegic. In 2001 just 14 months after the accident Sam launched his own race team.
"A great commercial partnership comes from identifying your company's primary objectives and core values first. By working back from the ultimate
result your looking for we will provide you with a tailored commercial partnership solution that meets your needs.”
Thanks for taking the time to look over our Detour To Indy introduction document, it’s a very exciting and unique program, and marketing opportunity,
wouldn’t you agree? Now as far as the next steps, let’s get together in person, or on a call, to discuss your marketing objectives plus what opportunities and
ideas we can potentially provide you that best fits your budget. Based on the above discussion and outcomes, we will then create a tailored commercial
partnership proposal that outlines in detail specifically how we can support each other’s goals and objectives. We know you will be impressed by what a
well thought out sponsorship partnership and associated leverage campaign with us will do for your business.
Getting started is very simple, just let us know when suits you and let’s schedule a call / meeting, we are keen to hear from you and listen to what you have
going on in your business.
We look forward to talking to you.
Matt Jaskol - Driver Damon Hill - General Manager
Detour To Indy. Detour To Indy.
55 Monument Circle 55 Monument Circle
Indianapolis, IN 46204 Indianapolis, IN 46204
E: mj@detourtoindy.com E: dh@detourtoindy.com
P: 702-498-9473 P: 317-360-2300You can also read
