Long Hair Secrets Instructional for Cosmetology Program Schools

 
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Long Hair Secrets Instructional for Cosmetology Program Schools
Instructional
     Program
 for Cosmetology
      Schools

Long Hair
Secrets
Long Hair Secrets Instructional for Cosmetology Program Schools
Martin Parsons
a true leader in Hairdressing
education now offers
Cosmetology Schools a
remarkable Long Hair
Upstyling Program!
Long Hair Secrets Instructional for Cosmetology Program Schools
Why your school will love this program
                 Features                                    Benefits
                 Martin Parsons “Long Hair Secrets”          Martin Parsons “Long Hair Secrets”
                 provides a one-of-a-kind solution to        enables accomplished graduates to
                 introducing this curriculum into existing   market themselves as “specialized” in a
                 lesson plans. The program features          high demand service. This translates to
                 address critical needs in four ways:        benefits for schools:

                 • Quality – unrivaled. Martin Parsons’      • Superior Skills – graduates learn
                   signature training is world-class,          techniques that are in demand. Long
                   proven and reliable.                        hair design skills increase marketability

                 • Time Efficient – fits into curriculum       of your graduates in the community,

                   plans. The program is segmented             provide easier placement and establish

                   to integrate smoothly into your             your school as an education leader.

                   schedules.                                • Curriculum Segments Fit Your Schedule

Long Hair        • Ease of Implementation – completely
                   turnkey. Thorough, easy to follow
                                                               – progress from fundamental to
                                                               complex designs at the appropriate

Styling as Art     instruction on how to teach the
                   program is provided, along with the
                                                               pace. Lesson plans are reminders
                                                               or scheduling tips on how to move

… successful       availability of Martin Parsons team
                   members to address questions.
                                                               through the curriculum efficiently.

                                                             • Easy “Out of the Box” Instructions –
hair stylists    • Value – extremely affordable. The           weekly guide on what to teach. This
                                                               program is designed to run through
                   tangible skills developed in the
and consumers      curriculum, combined with students          your entire school year or we can offer

                   absorbing their individual material         advice on how to condense or expand
recognize long     costs create a minimal investment for       the program to fit a specified time

                   schools.                                    frame that works for your school.
hair design as
an art form.
Long Hair Secrets Instructional for Cosmetology Program Schools
B
                                            ecoming an accomplished long hair stylist requires patience, persistence
                                            and the initiative to learn the basic fundamentals before integrating
                                            imagination and creative expression into a finished design.

                                      The principles related to design are essential and include visualizing,
                                      proportioning, balancing, detailing and finishing. “Long Hair Secrets” by Martin
                                      Parsons addresses these core skills offering a curriculum instructors can teach
                                      with confidence and clarity.

“I wanted to let you know how
great the “Long Hair Secrets”               “Since 2007, we have been using the
Lesson Plans are working for us.
They’re set up in a way that’s very       Martin Parsons Long Hair Curriculum.
easy for students to follow, but         Our students love the program and we are
more importantly, for instructors
to present. The step-by-step             getting exceptional results. Our instructors
allows for greater control of the
class, ease in evaluating student
                                        agree that it is easy to teach and understand
progress and pinpointing those         from the moment you look at the lesson plans.
that may be struggling a bit and
need more assistance. Martin
                                           We are very happy with the program”.
has made up-styling a science
                                                                     … Fran Brown, Fran Brown College of Beauty
that can be used to create
                                                                                     – AACS Member, Layton, UT
anything and do it very easily.”

        … Pat Spano – Professor,
        Niagara College Canada
Long Hair Secrets Instructional for Cosmetology Program Schools
When                we
opened the Aveda institute
                                 The “Long Hair Secrets” Program can be tailored
                                 to suit the needs and budgets of independent,
San Antonio. I knew I            publicly funded or chain cosmetology schools.
wanted a more advance
                                 Martin Parsons, a true leader in hairdressing education, offers Cosmetology Schools
Upstyling curriculum and
                                 this highly effective and efficient program for long hair styling. Based on the best
taking from my salon             selling, “Night Out” DVD and accompanying step-by-step book, “Long Hair Secrets,”
experience. Martin Parson        the curriculum is ready for use in accredited schools.
helped me when I was a
                                 • Would you like a complete curriculum       • Do your students play with their long
young stylist increase my
                                   to teach long hair upstyling?                hair mannequins without direction?
knowledge and prices in
                                 • Do you currently use Martin Parsons        • Would you like students to create
Upstyling.
                                   Long Hair DVD’s in your school, but          stunning looks in less time?
We are very satisfied and          would like something more?                 • Would you like to ensure your future
the students love the class’s    • Do your students’ updo’s seem too free       professionals are more marketable and
in Upstyling the Martin            form and lack consistency?                   successful for minimal school cost?
Parsons curriculum provide.

Their confidence is very                                 Martin Parsons is confident that the “Long Hair
apparent in the beautiful                                Secrets” curriculum will provide students and instructors
Upstyling they provide our                               with the confidence to expand their skills and create elegant,
guests, Thanks!!!                                        sophisticated upstyles. To request additional information
                                                         or for school registration, please call 800-576-2249 Monday
               Holly Zapata
– Director Aveda Institute San                           through Friday from 9:30 am to 4:30 pm Eastern Time. Email
    Antonio & Corpus Christie                            inquiries may be directed to: info@martinparsons.com.
Long Hair Secrets Instructional for Cosmetology Program Schools
Excerpt from the Curriculum
                                                                         Part One

                                                                                                       LongHair
                                                                                                           Secrets
                                                            4     Introduction                   Detailing Techniques
                                                            6     Wearing Your Hair Up           24    Smoothing
                                                            7     The Goals, The Style,                Spraying
                                                                  The Techniques, The Skills           Combing Directions
                                                                  and The Creativity                   Directing The Bases
                                                                                                       Client Posture

                                                            Preparing for an Updo                Pinning Techniques
                                                                                                                                                    Part Two
                                                            8     Preparing For an Updo:         26    Criss Cross Pinning
                                                                  Preparing Yourself,            27    Pin Size
                                                                  Your Client, Your Products,          Open and Closed Pins                 Step.by.Step Styles
                                                                  Your Timing and Your Fees      28    Pinning Shapes
                                                                                                       Invisible Pinning
                                                                                                                                            50     Waterlily Chignon
                                                                                                 29    Tightening Necklines
                                                            Philosophy:                                                                     54     Firecracker
                                                            Balance Point Design                                                            58     High Top
I have to admit I was very                                  10    The Main Balance Point
                                                                                                 Design Techniques
                                                                                                                                            62     Tendril Tier
nervous when I found                                        11    Vertical Planes of Balance
                                                                                                 Folding Techniques                         66     Buttercups
                                                            12    Horizontal Planes of Balance
out I would have to teach                                                                        30    Folding Details
                                                                                                                                            70     Waterfall
                                                                                                 32    Folding at 3”, 5” and 7”
my students how to do                                                                            33                                         74     Pendant
                                                            Workmanship Techniques                     Pinning Details at 3” 5” 7”
Martin Parsons updos. I                                                                          34    Creating Short Tendrils              79     Drape Chignon
watched the videos over                                     Sectioning Techniques
                                                            14    Balance from Sectioning        Flat Pinning Techniques                    82     Splash Tendrils
and over and practiced                                            Vertical Panels                35    Flat Pinning Details                 86     Lotus
every chance I got, went                                    15    Diagonal Sections              36    Example: Spiral Chignon
                                                                  Basic Sectioning Patterns                                                 90     Grecian Fold
through the training                                                                             Knotting Techniques                        96     Clouds
and now am very happy                                       Assembly Techniques                  38    Knotting Details
                                                                                                                                            100    Spiral
                                                            16    Assembly, Assembly Formula           Knotting Larger Sections
we are teaching it. The                                                                                                                     104    Party Tendrils
                                                            17    Low-Rise Chignon               39    Example: Rosebud Chignon
students are pulling
together the most                                           Teasing Techniques                   Lacing Techniques
                                                            20    Uniform Teasing                4o    Lacing Details and Variations        Promotional Information
creative and beautiful                                            Holding the Hair for Teasing   41    Example: Long Lace-Up                108    Seminars
updos thanks to Martin                                      21    Teasing Vertically                                                        110    DVDs
                                                                  Teasing Horizontally           Banding Techniques                         112    Biography
Parsons.
                                                                  Teasing The Base               42    Banding Details
                                                            22    Teasing The Ends               43    Example: Petite Chignon
       Christy Freeman,                                           Making Shapes
  Phase 2 Instructor at ITS                                 23    Teasing Different Qualities    Wrapping Techniques
                                                                                                 44    Wrapping Details
    Academy in Hurst, TX.                                                                                                        MARTIN PARSONS LONG HAIR SECRETS      3
Long Hair Secrets Instructional for Cosmetology Program Schools
Philosophy                                                                                                                                                                 Intermediate

                                                                                                                       Waterlily Chignon
                                                                                                                       “Fast and fabulous for any age, seven equal sections drawn from a
                                                                                                                       pony-tail are knotted once at base, the ends gathered together, and
                                                                                                                       then draped into a magical and versatile chignon.”
                                                                     Balance Point                                     STEP-BY-STEP PROCEDURES             DESIGN INTERPRETATION

                                                                                         Excerpt from the Curriculum
                                                                     Design Philosophy
                                                                                                                       Steps 1, 2                          Students
                                                                                                                       Sectioning and Securing the Hair    • Complete Waterlily Chignon

                              E
                                                                                                                       Follow procedures A, B, C, D
Excerpt from the Curriculum

                                                                                                                                                             upstyle in their own
                                   verybody seems to have                                                              Steps 3, 4                            interpretation of the design.
                                   a slightly different head
                                                                                                                                                                                                    TECHNIQUES
                                                                                                                       Creating the Chignon                  Students may refer to Martin           BANDING
                                   shape. What all heads have                                                          Follow procedures A, B, C, D          Parsons LHS Workbook, not the
                              in common are a series of points                                                                                                                                      KNOTTING
                                                                                                                                                             DVD.
                              around it that mark the change in                                                        Steps 5, 6, 7, 8, 9
                              direction of the head’s shape.                                                           Securing the Chignon                  1. Complete the design
                                                                                                                       Follow procedures A, B                   techniques (banding and             REFERENCES
                              This technique utilizes these                                                                                                     knotting).                          Martin Parsons LHS
                              points for guides for balancing a                                                        Steps 10, 11
                                                                                                                       Detailing the Chignon                 2. Focus on individual creativity      Workbook, p.51-53
                              style, sectioning, teasing, pinning
                                                                                                                       Follow procedures A, B                   for personalizing and detailing.    Night Out DVD
                              and decorating the hair with
                                                                                                                       Step 12                                  EXAMPLE: Side Part - front area     Demonstration of
                              ornaments.
                                                                                                                       Final Results                            of the hair separated from the      Waterlily Chignon
                              Understanding these points of                                                                                                     back.
                                                                                                                       Follow procedures E, F
                              balance will have really positive                                                                                                                                     Procedures
                                                                                                                                                             3. Remove elastics and pins. Brush
                              effects on your speed and your                                                           Students                                 the hair straight back off the      A Refer to manual, play
                              accuracy immediately.                                                                                                             front hairline prior to beginning     the DVD, pause and
                                                                                                                       • Highlight and refer to
                              There are vertical planes and                                                              Martin Parsons LHS Workbook,           the design.                           demonstrate each
                              horizontal planes as shown in                                                              p. 51-53, (Steps 1 - 12)                                                     step.
                                                                                                                                                             4. Complete all procedures within
                              the diagrams. Where the vertical                                                                                                  set timeframe.                      B Students complete,
                                                                                                                       • Complete hair preparation (if
                              lines intersect the horizontal lines                                                       needed) including choice and                                                 instructor checks.
                              is where we pin shapes, direct                                                                                               Instructor
                                                                                                                         use of styling products                                                    C Replay DVD segment
                              panels, place ornaments, balance                                                                                             • Display and compare the students
                                                                                                                       • Complete Waterlily upstyle as                                                and pause.
                              the details of each finish, and use                                                                                            individual design interpretations.
                              as guides to make each shape suit                                                          demonstrated                                                               D Students assess and
                              the face and profile.                                                                    • Visually check the balance.       • Assess, identify and discuss any         adjust if needed.
                                                                                                                                                             design improvements as it relates
                                                                                                                         Adjust if needed.                                                          E Identify how to
                                                                                                                                                             to:
                                                                                                                                                                                                      visually check the
                                                                                                                       Instructor                            1. Size                                  overall balance; front,
                                                                                                                       • Assess the students                 2. Shape                                 back and side views.
                                                                                                                         performance. Identify indiviual     3. Balance
                                                                                                                                                                                                    F Compare finished
                                                                                                                         areas of improvement.               4. Finish
                                                                                                                                                                                                      upstyle to design
                                                                                                                                                                                                      results from DVD.
Long Hair Secrets Instructional for Cosmetology Program Schools
Excerpt from the Curriculum

                                                                                     Waterlily Chignon
                                                                                     SECURINGTHEHAIR                     CREATINGTHETEXTURE               CREATING THE CHIGNON

                                                       Excerpt from the Curriculum
                                                                                     Step 1                              Step 2                           Step 3
                                                                                     • Draw all the hair straight        • Divide the tail into 7         • Hold the first section straight
                                                                                       back from face.                     equalsized sections.             forward.
                                                                                     • Gather into a tail at the         • Tie one knot at the base of    • Drape each knotted section
                                                                                       centre back at the round.           each, clipping ends out of       upwards around the head to
                                                                                                                           the way.                         meet at the centre.
                                                                                     • Secure tail by an elastic with
                                                                                       two small pins slid on.                                            • Work side-to-side, gathering
                                                                                                                                                            tails at the top.
                                                                                     • Insert one horizontally
                                                                                       through tail and hold.
                                                                                     • Wrap elastic tightly around
                                                                                       tail and cross first pin with a
                                                                                       second pin to lock.
                                                                                                                         CREATING THE CHIGNON

                              Fast and fabulous for
                              any age, seven equal
                              sections drawn from a
                              pony-tail are knotted
                              once at base, the ends
                              gathered together,                                                                         Step 4                           Step 5
                              and then draped into a                                                                     • Continue to gather and         • Gather 7 knotted tails at the
                                                                                                                           create knots.                    centre top.
                              magical and versatile                                                                      • This is what will create the
                              chignon.                                                                                     chignon form.
Long Hair Secrets Instructional for Cosmetology Program Schools
Waterlily Chignon
                                                                                                    ...Continued
                                                                                              SECURING THE CHIGNON
Excerpt from the Curriculum

                              Step 6                             Step 7                       Step 8
                              • Hold all together                • Holding ends together,     • Secure all tail ends together
                                                                   carefully adjust shape.      with another elastic band.

                                                                 DETAILING THE CHIGNON

                              Step 9                             Step 10                      Step 11
                              • Fold tail forward, pushing the • Adjust shapes to your liking • Drape sections down with tail
                                bands and ends under.            and cross pins through knots comb to widen shape.
                                                                 to lock in place.
                              • Ends offer support to the
                               outer shape.
                              • Use a filler or hairpiece here
                                for extra size.

                                                                                                                                                          Excerpt from the Curriculum
                                                                                                                                Step 12 - R E S U L T S
Long Hair Secrets Instructional for Cosmetology Program Schools
“Within the short time frame that we implemented the methodologies and lesson
                                                                                     plan strategies; we had results that surpassed my expectations. By emphasizing the

Why Schools Choose                                                                   importance of perfecting step-by-step and workmanship techniques thoroughly,
                                                                                     prior to focusing on the individual creativity, your students’ progress will be more
Martin Parsons “Long Hair Secrets” Program                                           than remarkable! Martin is one of a kind; not just a great artist, but also as inventor of
                                                                                     unique and comprehensive techniques that are like no other. His endless dedication to
                                                                                     our industry continues to inspire students and professionals, alike.”
• Globally respected educational concepts from Martin Parsons

• Proven curriculum gives graduates advanced training for placement success                 … Margaret Cameron, Owner, DelMar College of Hair Design – Calgary, Alberta

• Higher school profile in hairdressing community

• Instructors and students produce better work in less time

• A curriculum and workbook package that is easy to teach

• Opportunities for added revenue programs

• The program is adaptable to fit your school year curriculum plans and calendar

• Intermediate and advanced sections provide training in creating and recreating
  designs, as well as photo interpretation and client consultation

• Extremely affordable

• Timely, professional support

  “We have successfully utilized Martin Parsons’ videos and
    DVD’s to enhance our school’s long hair program. Our
educators also receive yearly training sessions from the Martin
   Parsons Academy. When I received a copy of “Long Hair
  Secrets,” I realized this was exactly what the educators and
   ultimately, students, must have to fully comprehend and
                 integrate Martin’s design techniques.

       … Margaret Cameron, Owner, DelMar College of Hair Design – Calgary, Alberta
Adding Martin             Instructor Training
Parsons curriculum
                          Martin Parsons designed the curriculum so that it is ready
to our school has
                          to teach right out of the box without any additional training
been very beneficial
                          necessary to effectively implement. The terminology,
to me as a student. It
                          workmanship and assembly techniques that are used in the
has given me more
                          DVD’s are used throughout the workbooks and lesson plans.
control over the hair
                          By reviewing the Instructor’s Lesson Plans and the student
design, equaling out
                          textbook – “Long Hair Secrets” – easy and effective teaching may
the face shape to the
                          begin immediately.
hair. It has also given
me new ideas in           Low cost, hands-on instructor training is available to school
using my creativity.      educator teams, as an added option. The training covers each
I now know how to         segment and technique in the Instructor’s Lesson Plans. Hours
hide the bobby pins       for this one-day program may vary, but typically run from
and looping the hair,     9:00am to 4:00pm.
which gives the hair
a much nicer, sleeker     Additional Revenues for Schools
look. It has taught       Martin Parsons offers opportunities for schools to generate
me some patience,         additional revenue through the sale of “Step by Step” DVD’s and
small details and         books to students at a reduced rate. In addition, you may offer
smaller sections          continuing education or advanced hands-on seminars to your
allows me to create       graduates and other alumni as a way of bringing the school
more in a shorter         added funds. The Martin Parsons team is excited to work with
amount of time.           you on creative ways to increase your bottom line profitability.
     Student at ITS
Academy in Hurst, TX      Support
                          The staff at Martin Parsons is dedicated to making the
                          “Long Hair Secrets” curriculum a success for schools. Please
                          see examples of instructional content in this prospectus to
                          understand the ease and simplicity of offering this tremendous
                          educational program. The company is focused on providing
                          timely, efficient, technical support for questions or issues that
                          may arise. Please use the toll free number 800-576-2249 to
                          reach a team member during business hours. Calls received
                          after business hours will be returned the next business day.
                          Questions may also be emailed to info@martinparsons.com.
How to Start                                                                                                                               Each Registered Student Receives
Registration & Program Packages                                                                                                                                                         • One copy of the “Long Hair Secrets”
                                                                                                                                                                                          Workbook that takes students from
To register is quick and easy using the registration form. See program costs on current                                                                                                   beginner to intermediate and advanced
price list. Once a school is registered and approved, our support materials listed                                                                                                        techniques
below will ship directly to school.
                                                                                                                                                                                        • One copy of the curriculum supported DVD
                                                                                                                                                                                          “Night Out Collection”
The School Receives

                                                                                                                                                                                                                                    M O D E R N    C L A S S I C   I N N O V A T I V E   U P S T Y L E S

                                                                                                                                                                                                                                                                                                               TECHNIQUES

                                                                                                                                                                                                                                                                                                               FLAT PINNING

                                                                                                                                                                                               Buttercups                                                                                                      FOLDING

                                                                                                                                                                                               This dramatic and youthful side sweep offers an intriguing
                                                                                                                                                                                               flower-like petal chignon from just three sections of hair.

                                                                                               Excerpt from our book “Long Hair Secrets”
                                                                                                                                                                                                PRE-TEASING                                                                                      SECTIONING

                                                                                                                                                                                                Step 1                         Step 2                         Step 3                             Step 4

                                                                                                                                                                                                s   Create a low side-part,    s   Tease a vertical line      s    Tease a vertical line         To section the remainder
                                                                                                                                                                                                    leaving out a generous         down the 3” point               down the center back.         of the hair in two:
                                                                                                                                                                                                    amount of the fringe           from top.
                                                                                                                                                                                                    for the side-sweep.                                       s    Repeat on other side.         s    Gather and smooth
                                                                                                                                                                                                                               s   Vertical line teasing                                              back into a tail;
                                                                                                                                                                                                s   Start teasing vertically       provides good
                                                                                                                                                                                                    from the light side.           anchoring for pins.                                           s    Carefully part up
                                                                                                                                                                                                                                                                                                      sharply from just
                                                                                                                                                                                                s   Tease with uniform                                                                                behind ear to the
                                                                                                                                                                                                    strokes, back as far                                                                              round in the
                                                                                                                                                                                                    as top of the ear.                                                                                center back.

                                                                                                                                                66   MARTIN PARSONS LONG HAIR SECRETS                                                                                  MARTIN PARSONS LONG HAIR SECRETS    67

• Two copies of “Long Hair Secrets”
  Workbook for educators
                                               • One set of Martin Parsons’ Long Hair
                                                 Design DVD’s that includes:
                                                                                                                                           Pricing                                           Scheduling
                                                                                                                                           We understand that budget concerns are a          At time of registering, an estimated
• Two copies of the “Lesson Plans” for               Night Out Collection – 20 fast and fun                                                main priority for all schools. Our goal with      re-order schedule, based on projected
  curriculum implementation                          styles for every occasion.                                                            this curriculum is to help set you apart          enrollment through the school year, will
• One copy of “Hairdreams” – A collection of         Mixed Length Collection – 20 styles for                                               from your competition and stay within             be requested to ensure timely delivery and
  long hair styles from Martin Parsons               short, medium and long hair.                                                          your budgets. Please give our office a            availability of materials. Cost to students
                                                                                                                                           call at 1-800-576-2249 for a personalized         will remain the same as initial order
                                                     Wedding Collection – 15 elegant styles
                                                                                                                                           quote for your school.                            pricing during the current school year.
                                                     for the celebration of love.
martinparsons.com

                    Intermar Productions

                    2516 Parmeer Drive,
                    Mississauga, ON
                    L5C 3B2
                    1.800.576.2249
                    info@martinparsons.com
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