Look good feel better - Reaching 130 Workshop locations New Women's Tutorials Manual for Men Fundraising Calendar 2019
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look good feel better ISSUE 1 • NEW YEAR 2019 NEWS, VIEWS & UPDATES WWW.LGFB.CO.UK Reaching 130 Workshop locations New Women’s Tutorials Manual for Men Fundraising Calendar 2019
Highlights of 25 years
Message from the CHIEF EXECUTIVE
1994 Richard Bradley, then Vice
Chairman of L’Oréal (UK) and
Vice Chairman of the Cosmetic,
Set up as UK Registered
Charity with Richard as
Time definitely flies at Look Good
Feel Better! It’s incredible that,
and Corporate Partners and the
outstanding and unstinting focus
has surpassed
the previous
to Toiletry & Perfumery Association
(CTPA) initiated UK launch
Chairman for the first 12
years. Susan Taylor and
Per Neuman appointed
here we are in 2019, celebrating
our 25th Anniversary, with 130
of the entire Head Office and Regional
Manager team. Our joint aim is to
one in terms of
musical virtuosity and an engaging mix
1999 of the successful USA Look
Good Feel Better Programme
as Vice Chairs (1993)
Workshop locations, our new continually implement and develop of traditional carols and witty or
Men’s services and having reached our Programme and to excel in poignant readings. First Workshop
over 170,000 beneficiaries. raising essential funds and awareness held at the Royal
When our Honorary Life President,
Richard Bradley, first discussed the
of our unique services. A huge and
heartfelt thank you to everyone
Whilst this issue of our ‘magazine’
celebrates 25 years of Look Good
First
Young
2000 +10,000
women
Free Hospital,
London (1994)
possibility of bringing the unique USA
Look Good Feel Better Programme to
on behalf of all our beneficiaries.
We are also indebted to industry
Feel Better UK, it is countered by the
sobering fact that cancer diagnoses
Adult
Workshop
to supported
24 Workshop
Debbie Hunter of
CTPA appointed
2005
are increasing. We will continue to as Company
the UK in 1993, little did anyone think associations such as Copra (Cosmetic held locations by 1998
expand our support, because we know Secretary (1995)
it would be the hugely successful and & Perfumery Retailers Association) for
inclusive charity it is today. We are so their continuous support, to past and that it can be transformative and is
proud of the fact that we are now able present Chairs and Board Members hugely valued – as one beneficiary
to offer support not only to women, and all those who work quietly in the recently wrote – ‘whoever thought
but also young adults and men, helping
them all to manage the visible side
background, providing administrative,
technical and logistical support.
of calling it Look Good Feel Better
was spot on’.
First advertising
campaign
+30,000
women 2006 First annual
fundraiser
LGFB
Confidence
effects and emotional turmoil of all
types of cancer.
Finally, I would like to express my very
sincere thanks to Richard Bradley,
Sincere thanks and best wishes.
launched
and featured in
leading women’s
supported
37 Workshop
to event - Feel
Better Week
Kit (48 page
booklet & DVD)
launched, to offer
None of this would be possible
without the amazing dedication
who for the past 20 years has been
the Musical Director ‘extraordinaire’ of
magazines locations 2012 ‘at home’ advice
and commitment of our wonderful our Annual Christmas Concert. After
volunteers, the generosity and the 2018 concert, Richard decided Sarahjane Robertson
loyalty of our Member Companies to hand over the baton. Each concert Chief Executive
2013 +45,000
women & young Second
to adults supported
+50 Workshop
advertising
campaign
launched
2018 locations
IN THIS ISSUE... BOARD MEMBER JUSTIN MUSGROVE
Hair Loss
3 Highlights of 25 years congratulates LGFB booklet
100th
#warpaint4life
advertising
launched
Workshop campaign
Masterclass location launched
4 Workshop Expansion
The Bannatyne Group is proud to count have embraced the charity, particularly Programme (February (2014 & new
Look Good Feel Better as one of two during “Feel Better Week” and in doing introduced (2014) 2018) version 2017)
5 New Women’s Tutorials
official charity partners. so, we are thrilled to have raised over 2014
£240,000, enabling the charity to provide
6 Manual for Men From my very first dealing with the
support to thousands of people living
charity, it became apparent just how
with cancer.
7 A Beneficiary’s Story important Look Good Feel Better’s
services are to the many thousands of As Chief Executive of The Bannatyne +170,000 Launch of new
8 Corporate Fundraising people who benefit from their support Group and Board Member for Look Good women, Men’s services:
every year. At Bannatyne, we recognise Feel Better, I am committed to ensuring men & ‘Skin Fitness’
9 Fundraising Calendar the importance of a positive mental Bannatyne continues to provide guidance young adults Workshops
attitude towards someone’s physical and support, as the charity continues supported
appearance and so for us, supporting to grow and develop. I would like to Manual for Men
10 Challenge Event Focus 2017
a charity that provides a confidence congratulate all involved in enabling the
11 Industry Events boost during a time of significant charity to reach their 25 year milestone
physical change, is both a natural and and wish them continued success for
12 PR & Communications an important fit with our business.
Since the launch of our partnership five
the next 25 years.
Justin Musgrove
2019 Support for everyone
living with cancer, via
Target of 130
14 Thank You years ago, staff and members at our Chief Executive Officer OUR 25TH Workshop
face-to-face Workshops,
national Health Club and Spa locations Bannatyne Health Clubs & Spas ANNIVERSARY
online tutorials and locations
YEAR information booklets nationwide
Cosmetic Toiletry & Perfumery Foundation • Programme Title: Look Good Feel Better
Registered charity: 1031728 • Address: West Hill House, 32 West Hill, Epsom, @lgfbuk
Surrey, KT19 8JD • T: 01372 747500 • W: www.lgfb.co.uk • E: info@lgfb.co.uk look good feel better magazine 3
LookGoodFeelBetterUK
Editor: Anne Klahn • Design: Valerie Dalrymple
LGFB News LGFB News
WORKSHOP EXPA 2018
NSION Launches
Record 12 new locations launched.
To coincide with our 25th Anniversary, scenes to continually improve and
we have now been able to ‘upgrade’ increase what we offer. As a result,
most of our Masterclass venues to the our Workshop venue count will increase
full Workshop Programme, giving us to around 130 by the end of March.
a standard offering across the country.
In addition, our Regional Managers are
In addition, thanks to the incredible
working hard to launch our service in the
LS
generosity of the many brands who
NEW TUTORIA
few remaining regions of the country
donate products and funds to the charity,
where distance is still an issue for those
everyone attending a LGFB service, will 1 Crewe 2 Harlow 3 London E11 4 Barnstaple
wanting to attend a LGFB Workshop.
now receive a full Patient Gift Bag. 5 Worthing 6 Stoke on Trent 7 Bangor 8 Burnley
9 Slough 10 Orpington 11 Craigavon 12 Basingstoke
The Masterclass service was developed
in 2014 as a means for us to help
more women than our core Workshop Lisa Curtis, Director of Programme Services, says, “I’d like to
FOR WOMEN 1
Programme allowed at that time, thank the team for their dedication, commitment and hard
enabling us to support an additional work, as well as all those who donate products and funds to
10,000+ beneficiaries. Upgrading our make this expansion of our unique Programme possible. And
We recently held a two day shoot to produce some new tutorials for women for our
Masterclass service is a very positive a very special and heartfelt thank you to all our wonderful updated website. We asked our beneficiaries what they would find most useful and
step forward and testament to all the
volunteers without whom none of this would happen.” this included drawing in eyebrows, camouflaging loss of eyelashes, improving
hard work that goes on behind the
a sallow complexion, nail care, wigs and tying headscarves.
We were delighted that Caroline Not only was it a very professionally Beverly, Sangita, Julie, Shaline,
Barnes (1), renowned celebrity make-up organised and directed shoot, Eva and Liza for being such willing
PDATE my chemotherapy earlier this year. I
LGFB FOR MEN U wanted to say a big thank you to all
the volunteers at LGFB. I benefited
artist and long time supporter of
LGFB, donated her services for the
but it was a really fun two days
as well! As Elaine, one of our
and excellent models. Special thanks
and appreciation to Caroline Barnes
immensely from the knowledge of the shoot, as well as recommending film beneficiary ‘models’emailed afterwards, for making our ‘models’ look and
volunteers and learnt all about skin director, Matt Gardner and skincare “I just wanted to thank you for feel fabulous.
preparation prior to my shave and expert, Anastasia Achilleos (2). Our lovely today. It was an amazing day
enjoyed using the shaving balm in the ‘models’, most of whom had attended
gift bag. It would be of great benefit a LGFB Workshop, came via a social
for me because I haven’t been 3
to other men to attend and was a great media ‘call-out’, organised by Head of out for a long time. I enjoyed
boost to my confidence. Thank you PR & Communications Carly Boyt, who meeting you all including the
again, Peter.” ‘paired’ each of them with the specific other beneficiaries, with so many
To date, we have delivered 56 “Skin focus of each tutorial. different stories from each of us.
Fitness” Workshops, reaching over And Caroline Barnes was just
350 men. Two of these sessions were
brilliant, with lots of beauty tips!”
held in football stadiums at Derby and
Wolverhampton which proved to be Amanda echoed her comments, saying
a real hit. “Thank you so much for today. 4
You guys made me feel like
In September 2018 we amazing volunteers, many of whom a million dollars!”
were completely new to LGFB and,
officially launched our of course, all the men who so willingly Also on hand to provide make-up
new service for men living gave up their time to help us mould the assistance were Regional Co-ordinators
with cancer. service we finally have today. Gail Spooner and Patricia Roberts, as
well as Louise Wright (4) from Trendco
Our thanks go to the many people We have received fantastic feedback
for wigs and head coverings and hugely
who helped us along the way - from from men who have attended our ‘Skin
experienced Marian Newman (3)
the Maggie’s Centres who enabled us Fitness’ sessions, summed up here
with this email from a recent attendee. for nail care. We would like to thank
to conduct our initial research, to the everyone involved, for their expertise Look out for our new women’s
hospital/cancer centres teams who “I would like to send you feedback For more information on our
on the Men’s Skin Fitness workshop and making the shoot so successful tutorials on our website from
organised trial sessions for us, our men’s service, please email
which I attended last week at Queen 2 and in particular Esther, Alessandra, early 2019 www.lgfb.co.uk
Regional Managers who propelled info@lgfb.co.uk or call
Alexander Hospital Portsmouth. I had Simone, Mumta, Elaine, Amanda,
the group Workshops forward, our 01372 747500.
bowel cancer last year and finished
4 look good feel better magazine look good feel better magazine 5
Programme Services A Beneficiary’s Story
EN
MANUAL FOR M A POSITIVE
Our new Men’s Programme comprises ‘Skin Fitness’
ATTITUDE
sessions, online tutorials and a comprehensive
‘Manual for Men’. “Over the past couple of years, I’ve realised how
lucky I am. I take my life in my hands every day
The requested instructional booklet
by getting on my horse – it’s all about getting
became our ‘Manual for Men’ on with life and having a positive attitude.”
designed by graphic designer Sean
King. Chapters cover detailed advice
on skincare, shaving, grooming, hair
loss, sun care, fitness, nutrition, oral
On her 40th birthday, Sonia that I’d taken on board all the tips as
care and body image and it is packed
Goldring-Banachowicz underwent they said I wasn’t really a ‘make-up
full of expert information, advice, tips
surgery, having only been diagnosed person’. But after cancer treatment,
and guidance.
a few weeks earlier with triple negative I wore it all the time, as it made me
We called upon experts in their field Stage 3 breast cancer. Sonia says feel I was putting on a different face,
and would like to thank Ali Prentice, “most people celebrate this milestone to get me through each day.” This involved 30 people all participating
Nutritionist and member of the British birthday by saying life begins at 40, but for different charities and 12 British-made
The LGFB workshop also helped
Association for Nutrition and Lifestyle there I was lying in the hospital theatre, vehicles each with a value of less
her and husband Dylan explain
Medicine; Anna Shaw, a fashion stylist thinking this is the beginning of getting than £500, driving from England to
to their son Olly, then just 4 years
with expert knowledge of the best rid of this cancer in my body.” Prague in six days! This challenging
old, what might happen to Mummy.
style of trousers, tops and jackets to event particularly appealed to car
He didn’t like the words ‘breast cancer’
complement or camouflage any body enthusiast Dylan and to Sonia’s sense
so they always referred to it as ‘strawberry
shape; Chris Foster from the British of adventure and positive outlook.
milkshake’! When she told him that she
Barbers’ Association for his insights on “It was extremely tiring but we saw
might lose her hair, he asked “but will
shaving and hair care; Paul Herrington some beautiful scenery on the way
Mummy still look like a Mummy, not
for his skincare expertise; the Oral Health and we’re proud that we raised over
Nutrition a Daddy?”
Foundation; Cancer United for Fitness £500 for LGFB.”
Fitness
advice; copywriter Bobby Phelan and Finally, the Manual came to life with the
Sean King for his design skills. help of our wonderful and most willing Together with some equestrian friends,
‘models’ Austin, Bill, Jamin, Jim, Taslim, she organised a Christmas fundraising
Tom and Vijay. That was three years ago and since event at a local pub, as well sponsored
then Sonia has volunteered at some horse rides. Olly, now 7, has also been
The Manual is given to all our Workshop involved by asking his teachers if they
LGFB Workshops, as well as doing
attendees and is also available, free could have a non-uniform day to raise
some amazing fundraising challenges –
of charge, to hospitals and cancer funds for LGFB.
including the 5K Brutal Run just three
centres. Copies have been shared
days after her last chemotherapy session
with other leading UK cancer charities.
and abseiling down the Spinnaker Tower
We have also created tutorials on
in Portsmouth on her 41st birthday.
skincare, shaving and grooming, basic
skin cover-up, eyebrow advice and Shaving She feels she
Nails & Oral Health body image/styling on the new Men’s was fortunate to
section of our website. attend a LGFB
Workshop, as
If you would like a personal it really prepared
Sonia was so impressed with the LGFB
Tom Harper, who attended one of our first Workshops, copy of the Manual for Men, her for what might
workshop that she wanted to help others
and spread the word, so she did some
told us, “When you’re given the shocking cancer diagnosis, please visit our website happen to her
volunteering, talking to other patients
it’s completely devastating and I felt there was just www.lookgoodfeelbetter.co.uk/men appearance.
about the benefits of the Programme and
Sonia had
no support available. The LGFB service for Men is Or email us at info@lgfb.co.uk giving them reassurance.
attended a
fantastic – I found the group sessions quite liberating if you have any queries. ‘Demystifying Chemotherapy’ session “Personally, I found it quite difficult talking A very big thank you
and the ‘Manual for Men’ is packed full of really useful at the Queen Alexandra Hospital in to friends and family, but when you talk to Sonia and family for
information and advice. I’d advise any men who’ve had Cosham, Hampshire and heard about to others who have been through a
Hospitals and cancer care LGFB there. “I’m quite a shy person and similar experience, it really does help.” their fantastic fundraising
the awful diagnosis, to go straight to the LGFB website, check out
centres, please email only wore make-up at work to give me efforts and achievements
those tutorials, order a free copy of the ‘Manual for Men’ and try to get more confidence, almost like a mask.
Sonia and Dylan also wanted to
info@lgfb.co.uk with the help by fundraising for LGFB and and we wish them all the
to a Workshop as soon as possible.” My husband and two older children –
quantity you require. recently completed a ‘Scrappage Rally’. very best for the future.
Megan, 22 and Rhys, 20 – were surprised
6 look good feel better magazine look good feel better magazine 7
Fundraising Fundraising
Director of Fundraising, Ian Daniels, focuses on Fundraising calendar 2019
CORPORATE PARTNERSHIPS Sunday 24th February Throughout March Wednesday 22nd May
The Brighton Half Marathon Bake Up 4 Make Up Copra Luncheon & Awards
Look Good Feel Better was set up 25 years
ago in the UK with support from our Founder
Member Companies, so it is no surprise that
a large proportion of funds raised every year
is generated through corporate fundraising.
Taking place along Brighton’s beautiful Annual Awards Luncheon of Copra
seafront, this scenic half marathon Create some delicious home-made
(Cosmetic & Perfumery Retailers’
has become one of the most popular goodies and sell at school, church
Association) which raises funds for
a particular product, whilst others raise of our work and be interested in talking races in the UK’s running calendar. or at work.
Look Good Feel Better.
funds through employee and customer to us about supporting us during our
or member activities, such as challenge 25th Anniversary year? If so, we would
events or fundraising projects. love to hear from you. Monday 3rd to Sunday 9th June
Saturday 25th & Sunday 26th May
Whatever the method of fundraising, Please email ian@lgfb.co.uk London 2 Brighton Challenge Feel Better Week & The Big Birthday Bash
we are extremely grateful, as without or call 01372 747500.
their support we would not be able
to raise the funds needed to support
our services across the UK.
However, as we continue to grow and
For some companies, we are their charity
develop, we need to reach out to more In its 8th year, all experience levels and ages
of choice and others support us at key
organisations to enlist their support and will take on this classic Capital to Coast route, Now in its 6th year, LGFB’s very own fundraising extravaganza, when all
times in the year, for example during
to do this, we really need your help. testing their grit and determination, walking, our corporate supporters and individual fundraisers come up with ever
Feel Better Week. Some will create jogging or running the full 100km or the 50km more exciting and creative ways to have fun and raise funds for a whole
Do you work for or have a family member
cause-related marketing campaigns with and 25 km options. week. Look out for more details of our Big Birthday Bash!
or friend who works for a company you
a donation being made for every sale of
think might recognise the importance
Saturday 13th & Sunday 14th July Saturday 7th & Sunday 8th September Throughout October
Peak District Challenge Thames Path Challenge Girls’ Night
HELP US WITH COMMUNITY SCHEMES
Waitrose & Partners Are you a member of
Community matters The Co-op group? A new challenge event for 2019, welcoming up
to 3,000 adventurers into the beatiful Peak District
Walk, jog or run along England’s greatest
river, taking on the Thames Path Challenge Alongside Breast Cancer
National Park. A full 100km Challenge will take with 100km or 50km options – from Awareness month, join
This year we have raised over We are delighted a tough and varied figure of 8 route through Putney Bridge, past Hampton Court to us as we hold fabulous
£10,000 through Waitrose to be an official Derbyshire’s finest scenery and peaks, with Runnymede (Magna Carta fame) – then Girls’ Night events
50km and 25km options also available. on past wonderful scenery to Henley. around the country.
and John Lewis Partners charity for the
Community Matters Scheme Co-op Local
(the green token scheme Community Fund. Date TBC Thursday 7th November Monday 9th December
found in stores). As part of the Fund, the Co-op Group of Charity Netball Tournament Copra Ball LGFB Christmas Concert
The scheme supports local charity initiatives and Companies will donate 1% of a Member’s
so our Workshops in local hospitals and cancer spend on Co-op branded products and
care centres fit perfectly. Not only does it help to services to their chosen charity. So, if you
raise funds to support the local workshops but it also raises awareness too. shop at Co-op, bank with Co-op or use any
If you have a Waitrose or John Lewis local to you, it is so easy to support of their other services and have Membership,
us. Simply email fundraising@lgfb.co.uk telling us your address and where you can help support Look Good Feel Better Now a firm fixture in our Fundraising
your local stores are. We will send you a completed application form by making us your chosen charity. It’s really Calendar, join us at the Olympic Park’s Annual Ball of Copra (Cosmetic &
easy to select us, simply go online and sign Our celebration of Christmas, further
and ask that you hand it in to the Customer Services desk when you Copper Box Arena for our Netball Perfumery Retailers’ Association)
details of this special event will be
are next in store. Applications are then rotated until we are selected. into your Co-op membership account or Tournament – an exciting day out which raises funds via a raffle and
available on our website later in the year.
Once we have been chosen and received the donation, we will email alternatively call their free helpline on 0800 whether playing or spectating. silent auction.
you to thank you and let you know how much was raised. With over 023 4708. The more Members who make us
400 Waitrose and John Lewis stores, we can raise a significant amount their chosen charity and shop with the Co-op,
If you would like to get involved with any of these events or would like more information,
of funds and awareness for Look Good Feel Better. the more money we will raise.
please email on info@lgfb.co.uk or visit our website www.lgfb.co.uk
8 look good feel better magazine look good feel better magazine 9
Fundraising Industry & LGFB Events
BLACK & WH
ITE BALL
CHALLENGE
EVENT
FOCUS
What will you do to challenge yourself in 2019
and help raise funds for Look Good Feel Better?
Sarahjane Robertson, Vesa Kalho,
L to R: Deborah James, Tom Harper, Lauren Mahon Chief Executive, LGFB Chairman of Copra
Everyone’s personal challenge is We appreciate that sometimes it’s The Annual Copra Ball Harrods, gave a heart-warming speech, They then interviewed our first male
praising the work of Look Good Feel Patient Ambassador, Tom Harper,
different – could you walk 50k from city
to coast at an Ultra Challenge Series,
the fundraising that is the hardest
part and unrealistic fundraising targets
Be inspired! was held on 8th November
at the Park Plaza Hotel, Better and highlighting the new who valiantly spoke about his cancer
train for your first half marathon or can be off-putting. At LGFB, many Men’s Programme. experience and what a difference
An inspirational supporter of Loo
k
London, with a glamorous attending a LGFB Skin Fitness session
tackle 25 obstacles at a Rough Runner of our challenge events are subsidised, Guests of Honour were ‘You, Me and
race? All the while you could be thanks to our great partners. However,
Good Feel Better, Diana Jenner, Black & White theme. had made to him.
is going to be taking on her third the Big C’ podcast stars – blogger
helping someone overcome their we do expect you to raise the achievable Over 500 guests, all very stylishly dressed Lauren Mahon and teacher turned
challenge of facing the world marathon this year in aid of LGFB. in line with the theme, enjoyed a fabulous
minimum target (which will be based journalist Deborah James – who paid We would like to thank Vesa and
following a cancer diagnosis. To date she has raised £1,367 evening with live music and dancing and,
on the level of challenge). tribute to their colleague Rachael Bland, the Board of Copra for their much
through the Paris and Chicago most importantly, all monies raised on
What to expect when you sign up for Marathons and has set herself the 5 Live Presenter, who sadly died appreciated, long standing
the evening, through a Pledge Moment, from cancer in September 2018. Lauren
a LGFB Challenge: a £500 target for the Barcelona Silent Auction and Raffle, were donated
support and all those who gave
and Deborah told guests how powerful so generously, so that we can
• Guaranteed entry into your Marathon next year. When asked to Look Good Feel Better. they felt LGFB’s services are and how continue to expand our support
chosen event what inspires her to run for LGFB
Vesa Kalho, Chairman of Copra and delighted they both were to know that to everyone living with cancer.
she commented: Men’s services were being launched.
• High quality Look Good Feel Buyer, Perfumery & Cosmetics at
Better tech t-shirt or vest and “As a beauty volunteer at
With support from our sponsor kit bag Southampton General Hospita
Bannatyne’s Health Clubs & Spas and l,
• Fundraising pack with lots of ideas I see first-hand how cancer
delivery partners like Sport4Charity
and materials treatment takes its toll both Outstanding performances by some of the many musical
and Ultra Challenges, Look Good Feel
Better (LGFB) has developed a Challenge • Experienced team supporting you physically and mentally. To give talents who have performed over the years were enjoyed
Events Programme to meet all abilities to reach your fundraising and these ladies a well-deserved THE GLORY OF by over 450 guests. During the concert, Helen Mulgrew
and interests. training goals was presented with the Gillian Kirton Award for Volunteer
pamper and to see their confiden
ce CHRISTMAS of the Year. Many congratulations to Helen.
This year, to mark our 25th Anniversary, • Thank you certificate following blossom within just a couple of
we are pleased to offer places in your challenge As a finale to the concert, Chairman Geoff Percy and
hours is truly magical. I run and Sarahjane Robertson made a special presentation to
a number of prestigious challenge
events, including the Grand Brighton raise funds for LGFB to make Richard Bradley. Overcome with emotion, Richard thanked
Half Marathon, Ultra Challenge Series, sure more people can face the LGFB for their most thoughtful gift and said “It has been
Rough Runner Races and a further 50+ challenge of cancer with renewe a privilege to contribute to the Look Good Feel Better cause
UK and international challenge events. d in such an agreeable and meaningful way and I am very
confidence and self-esteem.”
proud of the fact that the 20 concerts have raised in excess
If you’re looking for an invigorating
of £250,000.”
experience, hoping to push boundaries,
do something in memory or support
of a loved one, or simply looking for Why not take a look at the fundraising
a unique day out with your friends, pages on our website to find out more
family or colleagues, take a look at our about challenge events in your area.
Our special 20th Carol Concert on 10th
Programme of challenge events. By taking Please sign up to a challenge event December 2018 at St. George’s Church,
on a challenge you’ll be helping to raise and help us make 2019 an incredible London, was indeed a glorious celebration
much needed funds for LGFB and our Anniversary year to remember. and a fitting tribute to our ‘Musical
vital work across the UK.
Director’ and Honorary Life President, Geoff Percy,
Chairman LGFB &
Richard Bradley, for his last concert. Helen Mulgrew Richard Bradley Sarahjane Robertson
To find a full list of LGFB challenges visit: www.lookgoodfeelbetter.co.uk/events
10 look good feel better magazine look good feel better magazine 11
PR & Communications PR & Communications
TV
IN THE MEDIA
RADIO, TV & PRESS
Regional Media Awareness
Over the past six months we have been busy welcoming a number
Head of PR & Communications Carly Boyt has been busy spreading of regional BBC journalists to film at our Workshops. BBC Nottingham
visited a session – speaking to attendees and Regional Co-ordinator
the word about LGFB and its new service for men, with incredible Deborah Atkin; BBC Berkshire visited our Reading Workshop and
results across national and regional press. Each piece of editorial coverage means interviewed Regional Co-ordinator Joyce Connor; BBC Oxford attended
that more and more people read about our unique service, bringing more people a session at the Maggie’s Centre in Oxford to help with volunteer
recruitment in the area; ITV North West also came along to a session
to our Workshops, persuading skincare and make-up professionals to volunteer at Maggie’s Newcastle, speaking to a number of beneficiaries as well
and others to fundraise for us. The Sun on Sunday’s Fabulous Magazine article as Regional Manager, Sarah Emerson.
(below) reached over 2.2 million people!
MEN’S LAUNCH We officially announced the new
Men’s programme to our supporters,
beneficiaries and contacts by
Following a visit to a Leeds sharing our new awareness film
‘Skin Fitness for Men’ Workshop, across social media and via email
Fabulous Magazine was the first as well as turning our social media
to write about the new service channels ‘blue’ for a week. On
with a three page article. This ‘launch’ day, our Facebook views
comprehensive feature included increased by 111% and website
all our key messages and here visitors increased by 58%. To date
Social M
we highlight some of the quotes: the men’s awareness video has
been viewed over 8,000 times
edia
“Being here feels like a safe and has been shared by more
environment to learn and talk than 200 people.
about what you’ve been through.” Visit the Men’s section of our
website for more information.
“It’s about giving the guys
Radio 5 Live
confidence and knowledge.”
“The session focuses on skincare,
Radio In October, national radio station
BBC Radio 5 Live attended and
but once the guys are relaxed, filmed a Workshop in the Maggie’s
they ask questions about what Centre at The Christie, Manchester.
products to use to disguise some They were so impressed by the
session, they also invited Regional
of the most common problems”
Co-ordinator Nicola Page and two
“Men today are better at looking beneficiaries to the studio to talk
after themselves than ever, but to Nicky Campbell and Rachel
Burden about their experience.
it’s a different story when it comes
to cancer. As well as not being
aware of how to cope with so many
different physical side effects, 2018 RESULTS
on an emotional level, they might be
struggling with all sorts of things –
fear, insecurity, loss of identity,
loss of control. These sessions help pieces of
659 57 +53% 102
give them back some control.” editorial coverage in features on donated advertising pages
magazines and newspapers radio and TV Instagram followers for #Warpaint4Life
12 look good feel better magazine look good feel better magazine 13
Fundraisers Fundraisers
We would like to say a very big thank you
THANK
to each and every one of our wonderful
supporters who help raise vital funds.
Every pound really does make a huge
difference to the charity and helps ensure
YOU! that many more people can face cancer
with confidence. Here we have highlighted
just a few of our incredible fundraisers.
Anne Smart, Dawn Zerbinati
and Michelle Weaver Sarah Meadows
We want to congratulate and thank our
Regional Co-ordinators, Anne Smart and
dedicated and long-standing supporter,
Dawn Zerbinati, along with volunteer, Michelle
Sarah Meadows, Head of Buying at Space NK,
Weaver, recently hosted the ultimate Girls’ Night
Angela Wakefield to show their support for LGFB during Breast
who recently dusted off her running shoes and
conquered the challenging TCS Amsterdam
LGFB Volunteer Angela teamed up with Fran from Coastal Cancer Awareness Month. Held at the
Marathon in aid of LGFB. Well done Sarah!
Crystals and hosted a celebratory Cake and Crystal fabulous Luxe Hair Lounge in Blackpool,
fundraiser for their friends’ birthdays. Guests enjoyed lots guests enjoyed an evening of pampering and
of delicious cakes, whilst having the opportunity to enter the chance to win some amazing raffle prizes. Funds raised: £1,522
a fabulous raffle and purchase some beautiful crystals. Well done ladies and thank you for your
continued support!
Funds raised: £245
Funds raised: £969
Anita Wall and Santander
A huge well done and thank you to Regional Co-ordinator
Anita, her husband Darren, Jenny Foster, Nicki Thomas
and the rest of the team at Santander HQ. From sponsored
walks to penalty shoot-out competitions, leg waxing to
skydives, they have gone above and beyond for LGFB
and have raised an incredible amount.
Grace Evans
Funds raised: £4,837 (to date) A very big thank you to Grace Evans and
M&S Colchester her fellow students from University of Bristol
For Breast Cancer Awareness month in who hosted a brilliant Pamper & Prosecco
October, M&S Colchester once again held evening. The event welcomed eight beauty
a beauty evening to raise funds for LGFB. brands, including Charlotte Tilbury, Estée
Customers enjoyed an array of treatments Lauder and Clarins who ran demonstrations
and makeovers as well as the chance to and makeovers for the 59 guests who
win fantastic raffle prizes kindly donated attended, as well as donating some fabulous
by their brands. Thank you to the Beauty prizes for the raffle. The event was hosted
Advisors at M&S Colchester for all their as part of the students degree, so well done
fundraising efforts. to all involved.
Funds raised: £472 Funds raised: £331
14 look good feel better magazine look good feel better magazine 15
NEW
FACES Special thanks to
Richard Bradley
Pete Tague
Pete joined LGFB in Without Honorary Life President Richard
October 2018 as Workshop Bradley’s foresight, commitment and powers
Co-ordinator for the Midlands
and Central Region, supporting of persuasion, LGFB UK would not exist.
Regional Manager, Sarah Addis. Pete has
come to LGFB with a strong background in He initiated the introduction 20 years, he has also been
recruitment and was seeking a new challenge. of this unique Programme, the ‘Musical Director’ of our
The role appealed to him as he was interested which he had first seen on annual Christmas Concert.
in the charity sector, where he could focus a visit to the USA when he The event raises vital funds,
on helping people. was Vice Chairman of L’Oréal whilst offering an evening of
(UK) and Vice Chairman of superb music, readings and
Industry Association, the CTPA traditional carols. Our most
(Cosmetic, Toiletry & Perfumery sincere thanks go to Richard
Amanda Yeomans Association). Persuading his for his hard work, dedication
Amanda joined LGFB in peers in the Beauty Industry and commitment and we wish
November 2018 as our to participate and donate funds him and his wife, Annette,
4th Regional Manager for and products, he has seen who has created beautiful
Scotland and Northern Ireland, working the charity grow and evolve floral arrangements for every
on a part-time basis. Amanda brings many beyond his wildest dreams. concert, a well-deserved rest
years experience working in the beauty Richard was Chairman of LGFB from the organisation of this
industry, many of which were with LGFB for 12 years and over the past wonderful event.
Founder Member company L’Oréal.
Previously, the North of England,
Scotland and Northern Ireland was
managed by one person, Sarah Emerson,
which was a vast geographic area.
The decision was taken to split the
region – a difficult one as Sarah has
been extremely successful and built
some really good relationships. The Orange Square Company to donate a percentage of profits
We would like to take this opportunity are distributors of niche and to Look Good Feel Better and
of recognising and thanking Sarah premium fragrances, including we were therefore delighted
for her outstanding Creed and Parfums Caron to receive a very substantial
contribution to the and this family-run company donation of £40K. Going
region. She will has been a member of Copra forward, the company has
continue managing (Cosmetic & Perfumery Retailers’ pledged to continue its support,
the wide-ranging Association) for many years. by donating a percentage of
North of England They have always supported profits per quarter and we
region. LGFB through this Association are most grateful for their
but in 2018, Managing Director commitment and generosity.
Chris Hawksley (above) decided
Want to know more? Feeling Inspired?
If you’ve been inspired by anything in this issue and To order a fundraising
would like to find out more about LGFB and our pack full of tips,
Workshops or becoming a volunteer or helping us raise advice and inspiration,
funds, please get in touch or visit our website. If you please email
would like to subscribe to our regular e-newsletters, fundraising@lgfb.co.uk
please email us. or visit our website
www.lgfb.co.uk where
Visit www.lgfb.co.uk you can also download
Call 01372 747500 our FREE fundraising
Email info@lgfb.co.uk materials.
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