MARKET UPDATE & 2018 / 2019 FORECAST AUSTRALIA & NEW ZEALAND

MARKET UPDATE & 2018 / 2019 FORECAST
     AUSTRALIA & NEW ZEALAND

                        CONSULTING & REPRESENTATION

Meet the Team

Karen McCardle      Corey Marshall       Lara Kamionka
  Trade Director      Account Director    Account Associate

USA Visitation

  AUSTRALIA VISITORS                           NEW ZEALAND VISITORS

AUSTRALIAN TRAVEL TRENDS                    NEW ZEALAND TRAVEL TRENDS

New England Visitation

            • Ranked #3 in average spend per visitor
              based on combination of nights in New
              England

            • Spend on average $265 per night

            • Books flights on average 113 days before!

            • Visitors coming for historical places &
              small towns has increased from 46% - 66%
              showing increased destination awareness

Sources for Planning USA Holidays

Airline Growth

JUST LAUNCHED: AIR NEW ZEALAND DIRECT FLIGHT TO CHICAGO COMMENCING NOV 2018

Future Australian Planning

Political & Economic Overview

Travel Trade Strategy

RFP Coop Joint Marketing Campaign

Travel Trade Strategy 2018/2019

                       Recommendation for next fiscal year

• Continue with July RFP for tour operators / wholesalers

• Responses received first week of August

• Presentation to board at August / September board meeting

• Greater commitment from individual state partners towards vetted cooperative programs

• Program initiation

TravelTravel
          TradeTrade Strategy
                Strategy      2018
                         2018/2019

        Sell Your Way to the USA 2018
Delta & Virgin Airlines Sponsorship Valued at USD$10K

                             • Run this for a 2nd year at Visit USA Shows

                             • Exposure at all 3 Visit USA events reaching
                               over 1000 retail travel agents.

                             • Delta & Virgin Reps present on sales calls

                             • 3 Australian Top Selling Agents experience
                               DNE

                             • Self Drive Exploration Famil

                             • Self drive FAM#Sellyourway2017DNE

Sales Mission

               October 1st – 7th 2017
                    Auckland
  Wholesale trainings trade & media lunch / cooking school
                     Melbourne
            Wholesale trainings & VIP dinner
                        Sydney
Wholesale trainings, trade & media lunch / cooking school

Sales Mission

Visit USA Shows

Over 1000 Agents, 3 Cities, 37 B2B Meetings, 22 Media Meetings

Sales Mission 2018/2019

                    Recommendation for next fiscal year

• Combine the Sales Mission with the Visit USA, IMM & Brand USA B2B, February
  events across Australia and New Zealand

• This saves overall budget while maintaining presence with the retail community, key
  market wholesalers and top media

Media Strategy

      2017/18 Media results

• Total of 55 articles to date

• Resulted in a reach of 27 866 100

• Earned media value of $176 800

Media Strategy 2018/2019

                  Recommendation for next fiscal year

• Continue with tailor made journalist FAM support Kylie McLoughlin (Fairfax Media)
  & Cassandra Landrey (Flight Centre)

• Continue with individual media pitches and press releases for earned media
  content

• Continue media tracking program

DNE Summit 2018

        Air New Zealand Sponsorship Valued at USD$10k

•   5 wholesalers who have been selected to attend
•   House of Travel - NZ
•   Adventure World - NZ
•   Cruise World - NZ
•   Venture Far - AU
•   APT - AU

DNE Summit 2018/2019

       DNE Summit recommendation for next fiscal year

• Work with Air NZ and their new Chicago service to secure FOC airfares for
  delegation

• Solicit and invite up to 5 key market buyers to DNE summit 2019

Sales Mission in Australia
Recent Representation

Our Recommendation

  Maintain year round market support across Australia and New
Zealand with the Canuckiwi team to capitalise on the investment
 already made. This will ensure consistent and strong media and
      trade relationships for the DNE states and its partners.