MARKETING OPPORTUNITIES 2020-2021
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COUNTY
L O N G B O AT K E Y | S T. A R M A N D S | LIDO KEY | S I E S TA K E Y | CASEY KEY | VENICE | M A N A S O TA K E Y | ENGLEWOOD | NORTH PORT
2020-2021
MARKETING OPPORTUNITIES
VisitSarasota.com
NEW PROGRAMS F O R 2 0 2 0 - 2 0 2 1
$525
SOCIAL MEDIA POSTS
Benefit from Visit Sarasota’s highly engaged
audience on FACEBOOK and INSTAGRAM while
targeting segments of your choosing, including
travelers’ geography, age and interests.
› Features your image, copy and URL
› 3 opportunities monthly to appear on VSC’s social channels
$500
IN-APP DIGITAL ADS
› Showcase your business in a banner ad on Visit
Sarasota County’s downloadable app, available in the
Apple and Google Play stores
$2,500
SOCIAL MEDIA PACKAGE
› Appear in Visit Sarasota’s news feed on Instagram
and Facebook, and take over their Stories for a day
2
CO-OP MARKETING PROGRAM
WITH VISIT FLORIDA
Digital banner ads must
Participate in Visit Sarasota County’s feature Visit Sarasota’s and
cooperative marketing program and receive VISIT FLORIDA’s logos.
premium space in digital advertising targeted
to highly qualified audiences of travelers
interested in exploring Florida—all at a
50% SAVINGS TO YOU.
PARTNER OPPORTUNITIES
Premium Display Package—$2,500*
Targeting & Rate
Publisher Tactic Rate Impressions Cost
Placement Details Type
VISIT FLORIDA first-party data
- retargeting and audience
VisitFlorida.com Retargeting/
extension using our data
Look-a-like Audience
partner Dstillery’s look-alike Display CPM $7.16 418,994 $3,000
SetListing on VisitSarasota.com
audiences, plus prospecting and
(12 months)
behavioral targeting for enhanced
performance
Travel intenders and searchers to
Sojern Display CPM $5.25 380,952 $2,000
Florida
$6.41 779,995 $2,500
*30-day campaign flight
Premium Display Package—$1,250*
Targeting & Rate
Publisher Tactic Rate Impressions Cost
Placement Details Type
VISIT FLORIDA first-party data
- retargeting and audience
extension using our data
VisitFlorida.com Retargeting/
partner Dstillery’s look-alike Display CPM $7.16 209,497 $1,500
Look-a-like Audience Set
audiences, plus prospecting and
behavioral targeting for enhanced
performance
Travel intenders and searchers to
Sojern Display CPM $5.25 190,476 $1,000
Florida
$6.41 389,997 $1,250
*30-day campaign flight
3
Advertisement Title Goes here Advertisement Title Goes here Advertisement Title Goes here
Meet in Sarasota County Business Name Goes here Business Name Goes here Business Name Goes here
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Big-city amenities mixed with small-town charm make Sarasota County and its Gulf
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Coast beaches the perfect location for your next meeting. Find services to meet
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International Airport for easy accessibility. int ad qui nos alitiis MORE ad qui nos alitiis cus MORE
LISTINGS
We’ll help you start planning your meeting today
Shelby Connett | Meeting & Group Sales Manager Kelly M. Defebo, CMP | Director of Sales
(941) 955-0991 ext. 114 (941) 955-0991 ext. 106
F E AT U R E D B U S I N E S SMeeting Venues & Services
MEE TING VENUES
MEE TING SER VICES
GROUP HOTELS
SUBMIT RFP
GROUP TR ANSPOR TATION
Displaying 1-10 of 110 listings
Planning Information
S E E AL L
F E AT U RE D
Narrow Your Results
Courtyard Marriott Bradenton VI S I T W E B S I T E
Featured BUSINESS LISTINGS allow you Sarasota L E ARN MO RE
Request Meeting Planner & Request a FAM Tour
Meeting Venues Guides
T YPE
FEATURED
FEATURED LISTING
351 Nassau St. S,
to reach an incredibly qualified audience
Venice, FL 34285
Meetings Incentive Program Team Building LO CContact
AT I OUsN
Located on the Manatee River, in the heart of downtown
that is looking to convert.
Bradenton and close to shopping, area attractions and
AM E N I T I E S Anna Maria Island...
Mattison’s Catering Company
Advertisement Title Goes here Advertisement Title Goes here Advertisement Title Goes here
Business Name Goes here Business Name Goes here Business Name Goes here
CL E AR RE S U LT S VI S I T W E B S I T E
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L E ARN MO RE
int ad qui nos alitiis MORE ad qui nos alitiis cus MORE
FEATURED
351 Nassau St. S, Venice, FL 34285
Meeting Venues & Services
Displaying 1-10 of 110 listings
In-house catering options feature a large waterfront
Advertisement Title Goes here
ballroom, an Italian Galleria, and multiple more intimate
Courtyard Marriott BradentonBusiness Name Goes here
Narrow Your Results
VI S I T W E B S I T E
Sarasota L E ARN MO RE private dining ...
T YPE This is the body text right here
FEATURED
351 Nassau St. S,
Venice, FL 34285 Temporum enectibu Temporum
LO C AT I O N
Located on the Manatee River, in the heart of downtown
Bradenton and close to shopping, area attractions and
enectibu MORE
AM E N I T I E S Anna Maria Island...
CL E AR RE S U LT S
Mattison’s Catering Company
L E ARN MO RE
VI S I T W E B S I T E
Advertisement Title Goes here Sea Shell Condominium VI S I T W E B S I T E
FEATURED
351 Nassau St. S, Venice, FL 34285
Business Name Goes here
Advertisement Title Goes here
In-house catering options feature a large waterfront L E ARN MO RE
Business Name Goes here ballroom, an Italian Galleria, and multiple more intimate
This is the body text right here
FEATURED
private dining ...
This is the body text right here
Temporum enectibu Temporum
Temporum enectibu Temporum
enectibu MORE
enectibu MORE
351 Nassau St. S, Venice, FL 34285
Advertisement Title Goes here Sea Shell Condominium VI S I T W E B S I T E
Business Name Goes here
L E ARN MO RE
This is the body text right here
Located on the Manatee River, in the heart of downtown
FEATURED
Temporum enectibu Temporum
enectibu MORE
351 Nassau St. S, Venice, FL 34285
STAND OUT WHERE
Located on the Manatee River, in the heart of downtown
Bradenton and close to shopping, area attractions and
Bradenton and close to shopping, area attractions and
Anna Maria Island...
Anna Maria Island...
Escape Countdown L E ARN MO RE
DECISIONS ARE MADE
VI S I T W E B S I T E
351 Nassau St. S Venice, FL 34285
Escape Countdown L E ARN MO RE
VI S I T W E B S I T E
VisitSarasota.com is the ultimate trip-
Asolo Repertory Theatre
L E ARN MO RE
VI S I T W E B S I T E
351 Nassau St. S Venice, FL 34285
351 Nassau St. S Venice, FL 34285
Hyatt Regency Sarasota
L E ARN MO RE
VI S I T W E B S I T E
planning tool for travelers coming to
Sarasota County. Every year, more than
351 Nassau St. S Venice, FL 34285
1 million people visit Theatre
the site to find things
Mattison’s Catering Company VI S I T W E B S I T E
Asolo Repertory
L E ARN MO RE
351 Nassau St. S, Venice, FL 34285
VI S I T W E B S I T E
L E ARN MO RE
Escape Countdown L E ARN MO RE
351 Nassau St. S Venice, FL 34285
VI S I T W E B S I T E
to do and places to stay during their visit.
351 Nassau St. S Venice, FL 34285
Courtyard Marriott Bradenton
Listings Rates
VI S I T W E B S I T E
Sarasota L E ARN MO RE
351 Nassau St. S, Venice, FL 34285
Courtyard Marriott Bradenton VI S I T W E B S I T E
Hyatt Regency SarasotaPartner Rate
VI S I T W E B S I T E
Sarasota L E ARN MO RE
L E ARN MO RE
351 Nassau St. S, Venice, FL 34285
Featured Listing on VisitSarasota.com (12 months) PREVIOUS 1 2 3 NEXT
351 Nassau St. S Venice, FL 34285
$995
Featured Listing on SavorSarasota.com (3 months) D OW N LOAD G U I D E
SIGN UP FOR ENEWS
T R AVE L T R AD E
SAVO R SAR AS OTA
PRE S S
PAR T N E R S
F I L M COM M I S S I O N
RE LO C AT I O N S E RVI CE S
$250
VI S I T SAR AS OTA AR T S T R AVE L U PDAT E S
Follow Us: S E L E C T L AN G UAG E
Powered By Translate
Mattison’s Catering Company VI S I T W E B S I T E
Copy r ight Visit S a raso t a Cou nt y AB O U T VS C CO N TAC T U S PUBLIC INFO PRIVAC Y PO L I C Y
L E ARN MO RE
351 Nassau St. S, Venice, FL 34285
LISTINGS ADVANTAGES
Escape Countdown L E ARN MO RE VI S I T W E B S I T E
351 Nassau St. S Venice, FL 34285
› Includes picture & highlighted background
› Clicks directly to advertiser website
Courtyard Marriott Bradenton VI S I T W E B S I T E
4 Sarasota L E ARN MO RE
351 Nassau St. S, Venice, FL 34285
SUBMIT YOUR RFP
Selby Gardens
Meet in Sarasota County
Big-city amenities mixed with small-town charm make Sarasota County and its Gulf
Coast beaches the perfect location for your next meeting. Find services to meet
BANNER A D V E R T I S I N G
your every need, culinary delights and a vibrant arts scene, plus Sarasota-Bradenton
International Airport for easy accessibility.
We’ll help you start planning your meeting today
Shelby Connett | Meeting & Group Sales Manager Kelly M. Defebo, CMP | Director of Sales
(941) 955-0991 ext. 114 (941) 955-0991 ext. 106
MEE TING VENUES GROUP HOTELS GROUP TRANSPOR TATION
MEE TING SER VICES SUBMIT RFP
Planning Information
Banner ads on VisitSarasota.com allow you to
S E E AL L
F E AT U RE D
target your message by site content, season Request Meeting Planner &
Meeting Venues Guides
Request a FAM Tour
or geography and our impressions-over-time
model.
Meetings Incentive Program Team Building Contact Us
1
Advertisement Title Goes here Advertisement Title Goes here Advertisement Title Goes here
Business Name Goes here Business Name Goes here Business Name Goes here
This is the body text right hereTemporum enect- This is the body text right hereTemporum enect- This is the body text right hereTemporum enect-
ibusam id ea everciet repudit int ad qui nos alitiis ibusam id ea everciet repudit int ad qui nos alitiis ibusam id ea everciet repudit int ad qui nos alitiis
atiur, simi, cus int ad qui nos alitiis MORE atiur, simi, cus int ad qui nos alitiis int ad qui nos alitiis atiur, simi, int ad qui nos alitiis int ad qui nos alitiis int
int ad qui nos alitiis MORE ad qui nos alitiis cus MORE
Meeting Venues & Services
Displaying 1-10 of 110 listings
Narrow Your Results
Courtyard Marriott Bradenton VI S I T W E B S I T E
Sarasota L E ARN MORE
T YPE
FEATURED
351 Nassau St. S,
Venice, FL 34285
LO C AT ION
Located on the Manatee River, in the heart of downtown
Bradenton and close to shopping, area attractions and
AM E N I T I E S Anna Maria Island...
CL E AR RE S U LT S
Mattison’s Catering Company VI S I T W E B S I T E
L E ARN MORE
FEATURED
351 Nassau St. S, Venice, FL 34285
In-house catering options feature a large waterfront
Advertisement Title Goes here
Business Name Goes here ballroom, an Italian Galleria, and multiple more intimate
private dining ...
This is the body text right here
Temporum enectibu Temporum
enectibu MORE
Advertisement Title Goes here Sea Shell Condominium VI S I T W E B S I T E
Business Name Goes here
L E ARN MORE
This is the body text right here
FEATURED
Temporum enectibu Temporum
351 Nassau St. S, Venice, FL 34285
AD UNITS
enectibu MORE
Located on the Manatee River, in the heart of downtown
Bradenton and close to shopping, area attractions and
Anna Maria Island...
Escape Countdown L E ARN MORE VI S I T W E B S I T E
Both your NATIVE BANNER and NATIVE
351 Nassau St. S Venice, FL 34285
RECTANGLE (at left) are seamlessly
2
Asolo Repertory Theatre VI S I T W E B S I T E
L E ARN MORE
integrated into the site design.
351 Nassau St. S Venice, FL 34285
1. Native Banner
Hyatt Regency Sarasota VI S I T W E B S I T E
L E ARN MORE
351 Nassau St. S Venice, FL 34285
2. Native Rectangle Mattison’s Catering Company VI S I T W E B S I T E
L E ARN MORE
351 Nassau St. S, Venice, FL 34285
Rates
Escape Countdown L E ARN MORE VI S I T W E B S I T E
351 Nassau St. S Venice, FL 34285
Units are sold in a package. Earn a lower CPM at each CREATIVE BEST PRACTICES:
Courtyard Marriott Bradenton
› Frame 1 (attention): Use an attention-grabbing
VI S I T W E B S I T E
impression tier below. Impression amounts are available
Sarasota L E ARN MORE
351 Nassau St. S, Venice, FL 34285
between tiers. tagline and a powerful image. Copy should
communicate why you are a not-to-be-missed
Courtyard Marriott Bradenton VI S I T W E B S I T E
Sarasota L E ARN MORE
351 Nassau St. S, Venice, FL 34285
Total Non-Partner experience.
Partner Rate
Impressions Rate
› Frame 2 (interest/desire): Create interest and
PREVIOUS 1 2 3 NEXT
25,000 $500 $625 desire by utilizing experiential imagery, tagline D OW N LOAD G U I DE
T R AVE L T R ADE PAR T N E R S
and body copy.
SAVOR SAR AS OTA F I L M COM M I S S ION
S IG N U P F O R E N E W S PRE S S RE LO C AT IO N S E RVICE S
VI S I T SAR AS OTA AR T S T R AVE L U PDAT E S
100,000 $1,800 $2,250 › Frame 3 (call to action): Drive response by
Follow Us: S E L E C T L AN G UAG E
Powered By Translate
Copyright Visit Sarasot a County AB O U T VS C CON TAC T U S P U B L IC I N F O PRIVAC Y POL I C Y
using a strong call-to-action (CTA). Tell the users
300,000 $4,800 $6,000
what you want them to do (Click Here) and why
500,000 $7,000 $8,750 they should do it.
5
CONSUMER E N E W S L E T T E R S
MONTHLY ENEWSLETTER
› Partners are showcased in a native format integrated
into the enewsletter content.
› Clicks are driven directly to your site with a tracking
45,000+
SUBSCRIBER
code that allows you to measure results.
REACH
› Reach an engaged and active travel-planning audience.
Every month, subscribers are inspired with rich stories
showcasing what to see and do in Sarasota County.
CUSTOM ENEWSLETTER 100%
CUSTOM
Reach Visit Sarasota’s 45,000+
audience of opt-in subscribers through Enewsletter Rates per Issue
email targeting. Non-Partner
Partner Rate
Rate
It’s all about you. The 100% SHARE OF Featured Spotlight in
$750 $940
Monthly Enewsletter
VOICE CUSTOM EMAIL focuses solely on
your business, destination or event, driving all
Custom Enewsletter $4,000 $5,000
clicks to your website. This enewsletter is sent
to Visit Sarasota’s subscriber database in a
Savor Sarasota Custom
branded template featuring a single message, $4,000 $5,000
Enewsletter
allowing you to tailor your approach.
6
CUSTOM CONTENT C R E AT I O N
Leverage the expertise of our editorial and video teams, who will write an article or
produce a video (or both!) featuring your experience. Your custom, high-quality content
will be featured on VisitSarasota.com for one year. You also own the content for use on
your site indefinitely.
ARTICLE CREATION
Watch on 1. EXPERIENTAL ARTICLE to live on
YouTube: VisitSarasota.com for 1 year. Our editorial
Sponsored Video team will conduct keyword research to
Content ensure you get the most lift and exposure.
youtu.be/
KZNPJFhbgvY 2. Your article will be PROMOTED across the
website, through house ad inventory and
on Visit Sarasota’s social media channels.
3. QUALITY TRAFFIC is driven to your site
through organic links within the article and
100% ownership of all native and display
ad units on the page, giving you the ability
to communicate relevant and timely
messaging.
VIDEOS CONVERT
TRAVELERS.
Sponsored Site Content
We’ll create a custom video showcasing your
destination or business, to be promoted on
VisitSarasota.com as well as through your
channels.
Custom Content Rates
Partner Rates*
$7,500 with VO talent only, no $10,900 with on-camera
Video Creation
on-camera talent** talent/host**
$2,750 optional add-on for $3,500 optional add-on for
additional shoot day additional shoot day
Article Creation $3,000
NEW Content Package: Video,
$10,000
Article & Social Media Post
*Add 20% to above rates for non-partners. **Hotel costs not included.
7
LEAD G E N E R AT I O N RECEIVE
GROW
YOUR
OPT-IN
LEADS DATABASE
Gain exposure in front of our most qualified ON A WEEKLY
audience and grow your opt-in database with BASIS
our Lead Generation program.
HOW IT WORKS:
1. W
hen a user selects to receive an enewsletter or guide from
our website, they are directed to a confirmation page upon
submitting their request.
2. T here, users are able to choose to receive info from any mix of
participating partners.
3. U
pon opting to receive info, the user
immediately receives an auto-generated
email from the partner. You in turn receive
weekly leads for your fulfillment. This
program enhances the user’s vacation-
planning experience by allowing them
instant and easy access to travel-planning
info from partners.
Upon requesting info from
you, visitors receive an
immediate, auto-generated
email written by you.
Leads Rates
Per Lead Minimum
$2 200 leads
Must be a Visit Sarasota partner to participate. No
leads will be distributed to a non-partner hotel.
8
PROGRAM AT-A-GLANCE
Starter Integrated Marketing Packages
CONSUMER
ENEWSLETTER VISITSARASOTA.COM
VISIT SARASOTA
SOCIAL CHANNELS
VISIT FLORIDA CO-OPS
BEFORE
YOU GO...
Custom opportunities
are available. Tell us what
interests you, and we’ll
work with you to create
a program that fits
your goals.
To participate in the 2020-2021 program, contact:
Jerod Fuchs Visit Sarasota County
Travel Media Marketing Executive
internal contact:
941-342-2347
JFuchs@VisitSarasota.org Erin Duggan
Vice President
Jerod works directly with Sarasota
partners to architect a tailored 941-955-0991 ext.108
and diversified campaign strategy. EDuggan@VisitSarasota.org COUNTY
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