Marketing Plan - NEAL WEICHEL - Neal Weichel Realtors
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NEAL WEICHEL Marketing Plan
No One Sells More
Homes Than Neal
A Note From Neal
Thank you for the opportunity to meet with you for the job of
selling your home! The following pages outline in detail the marketing
& services that I offer you to help with your sale. For 26 years I have
had the privilege of helping over 3000 families sell in virtually every
kind of market & economic cycle. When I first started, I thought that
simply outworking everyone was the key to selling property. Hardwork
is critical still but I now understand that there is so much more to help-
ing a seller. Superior understanding of the market, great relationships
with other agents, a large & loyal past client database, enthusiasm for
your property & it’s features, fully utilizing the power of the internet -
that and more is what it takes to get you top dollar in today’s market.
As a seller, you have the right to expect more than just great
marketing and follow up. Attention to detail and personalized service
are promised to every seller. Though I have a terrific support staff,
when it comes to your home, the pricing, staging, networking, show-
ing feedback & market updates are all my responsibility. We review &
coordinate all of that together based on your needs. When we meet
I will have a number of questions about what you expect from your
agent and your selling experience. My goal is to meet and exceed
what you share with me.
Neal Weichel
661-284-5080
www.nealweichel.com
MY STAFF AND THEIR ROLES
CHAD HARTMAN - Listing Coordinator / Marketing Director
Chad is ultimately responsible for ensuring that the marketing of our listings is on track. From tracking
buyers and assisting with disclosures, to negotiating contracts and maintaining good communication
with our clients, Chad is part of it all. Chad is also director of marketing. His understanding of the
dominant role that internet marketing, virtual photography and social media play in today’s real estate
world, and utilizing those tools effectively, is one more reason our team is the best at what we do.
LINDSAY GONYEA - Escrow Coordinator / Office Manager
Lindsay oversees each and every escrow to ensure the process goes smoothly and all time lines are
met. She reviews contracts, disclosures and physical inspections with the client. She is always available
for questions regarding your escrow.
JENN WILDER & LAUREN KOBE - Listing & Buyer Specialists
Helping buyers find the right home can be a 24/7 job, that is why all 3 of us work with our buy-
ers. Lauren, Jenn and I meet with each buyer to find out exactly what they are looking for. We
then contact other agents, developers of new construction, banks and relocation companies.
We identify what is available and not yet on the market, and constantly coordinate our efforts to
ensure that our buyers are first to hear. Our goal is superior communication so that our buyers
get what they want!
SANTIAGO VALENCIA - Photographer & Designer
Santiago makes your home shine in it’s best light. His professional photography and graphic
design is essentail in marketing your home properly. He oversees all the online content & mar-
keting pieces to ensure buyers & agents see the best possible version of your home - this will
ultimately lead to more showings.
“You cannot go wrong with this
guy. He gets up before you and
goes to bed after you.”
-Mark Thompson – Host of Mark & Brian Show
- 15924 Warmsprings, Sand Canyon
WHAT EVERY SELLER SHOULD KNOW
Selling a home is an important and potentially stressful event if not han-
OFFER REVIEW dled professionally and with clear communication. How should you PRICE
your home to maximize value? How LONG will it take to sell your home
and close escrow? Who will give you UPDATES and FEEDBACK? What
Buyer’s Motivation
can you expect in ESCROW? To answer these questions, here is what I
Rent/own?
do:
Local/out of area?
Downsizing/upsizing? PRICING – The key to determining the right price is to know what your
Why your home/area? competition is and what potential buyers are looking at the exact mo-
ment you put your home up for sale. I will have seen your competition
and because I track the buyers in the marketplace, I will advise you as to
Buyer’s Qualifications
whether the price can be pushed a bit or not. This information changes
-Proof of Funds
quickly. Because we both want the best price possible, we will strategize
-Pre-Qualification
what this is for you.
-Fico Scores
-Debt to Income ratios STAGING FOR SHOWINGS – The better a home shows, the quicker it
sells against the competition. When we meet to list your home, we will
go through it together to determine what we should do before showings
Timeframes & Contingencies
begin. This may include de-clutter, re-arranging furniture or perhaps
Contingent on Buyer’s sale?
even putting things in storage.
Closing/Possession Dates
Appraisal Timeframe SHOWINGS – You determine when and how the home is shown with
Loan Timeframe advice from me. You will always have proper notice prior to a showing.
Removal of Contingencies Feedback after the showing will come from me either by email or phone
call so that we can make adjustments if necessary. Feedback is what the
Close & Rentback
buying public is saying about your home and is very important.
OFFERS – When an offer is written, I will determine four things before
Price
reviewing it with you. The motivation of the buyer is the most important
How aggressive can you be? – how serious and committed are they about buying your home? Next
Do you have leverage? are the financial qualifications, time frames and contingencies and finally
What is the Buyer psychology? price. All of this will be vetted out before we respond to an offer. We will
also solicit back up offers where possible and appropriate.
ESCROW – Since getting into escrow is the whole point of listing your
home, the process demands a full-time professional whose only job is to
make sure you know what is happening at all times. Surprises are the en-
emy of a happy seller and timelines must be met on a daily basis. Having
Lindsay manage the escrow, gives us the best chance to make sure you
are always feeling informed and never surprised.
“The process was seamless A great Real Estate agent must do many things for you. First, is to drive
from our initial consultation as many qualified buyers as possible to view your home and then nego-
tiate as many offers as possible. I do this by knowing what is possible
with Neal through closing! before we even start. Next is to make sure the escrow will close. The
Neal’s team works like a well- historic fallout ratio of homes in escrow is almost 20%. Mine is less than
oiled machine.” 3%. Finally, since every seller is unique, I would like you to share with me
- Alan & Gina Boring everything that is important to you. The more I know, the better I can
- 24232 Oak Vale, Valencia help you get what you want in the time frame you want!
MARKETING PLAN
The key to my marketing plan is the daily contacts I make to prospective buyers and top agents in town. “Passive Marketing,” like
open houses, is not nearly as effective as physically contacting potential buyers or their agents and convincing them to look at
your home. “Active Marketing” makes the difference and 6 days a week you can count on me to promote your home to buyers!
The Marketing That All Agents Do: Passive Approach
1. Put digital lockbox on property.
2. Order ‘For Sale’ sign to be installed in front yard.
3. Put listing online in MLS.
4. Wait for buyers or agents to call.
The Marketing That I Do Above And Beyond The Basics: Active Approach
1. Put listing on MLS and use IDX technology to submit photos, Realtor.com, Zillow.com and Trulia.com – the top real estate web
sites - as well as over 350 other real estate websites.
2. Take professional marketing photos of the home and prepare photo flyers.
3. Monitor all showings through the digital lockbox, call each agent after the showing requesting feedback and sharing that feed
back with you as soon as possible.
4. Call all agents who have recently viewed homes similar to yours and see if they are still looking.
5. I will call you regularly with buyer feedback, updates in marketing conditions and details of what we are doing to market your
home. (Fridays)
6. Email network groups.
7. Send target mailers to prospective buyers for your home.
8. Impliment online social media plan to make your home go viral.
9. Promote home at SCV network meetings- the best agents from the best companies in town! (Tuesdays)
10. Promote home with photos to RE/MAX agents via email.
11. Contact prospective buyers everyday (directly), ask them when they plan on moving, and tell them about your home.
12. Contact every qualified buyer in our database to show them your home.
13. Email you a “CMA” on marketing activity – new listings and sales, changes in the market places and other suggestions for
getting top dollar.
14. Continue the above points weekly until an offer is written.
15. Pre-qualify any prospective buyers. We will not open escrow until the motivation, down payment, credit scores and ability to
close are all checked.
16. Negotiate on your behalf and open escrow!
17. Handle all negotiations, inspections and disclosures in escrow until the closing.
18. Staging consultation available where needed.
19. Deliver your check at closing.
Once in escrow, Lindsay Gonyea is your point of contact. She will coordinate everything with the escrow officer (arrange termite,
physical and appraisal inspections, order title insurance, check escrow instructions, etc.). All you need to do is fill out your disclo-
sures, sign escrow instructions/grant deed and tell us how and where you want your proceeds delivered.
NETWORK GROUP
Neal Weichel Kathy Bost Mike Bjorkman Bradon Montemayor Laura Coffey
Bob Lieffring Rod McIntosh Cat & Paul Humphries Brian Melville Patti & Mari
Debbie & Dwight
Nate Butcher Hawkins
Mike Hrezo Kathy Watterson Helen LaPrarie
Tracy Hauser Joyce Blackburn Ron & Evelyn Talbi Lou Fricke
SOCIAL MEDIA
As your agent, my job is to create as much exposure for your home as possible, great photography and
description of your home’s features and benefits is critical. The way we make your home “go viral”, can be
the difference between a potential showing-and offer- or not. Because of this we utilize all the tools avail-
able and target your home to buyers who have clearly demonstrated an interest online. Facebook, Youtube,
Zillow, Realtor.com, LinkedIn, and so many more sites have the ability to share information on your home to
potential buyers we might never have known about otherwise. Below are some examples of these resources
to create this exposure for you…
-Your home will be marketed to a myriad of agents and potential buyers on Facebook through both my Neal
Weichel Facebook Page and tailored Facebook Ad’s when appropiate.
-Professionally edited photos of your home will appear on Instagram and Twitter giving optimum exposure on
all major social media platforms.
-Your home will be featured directly on my website, NealWeichel.com which receives traffic from all other
social media entities and other websites such as Zillow, Yelp, etc.
Instagram: Nealweichelteam
Twitter: NealWeichelRe
Facebook: Neal Weichel
More Than 3,500 Homes
Sold By Neal!
10619 Bedworth 10619 Bedworth 10619 Bedworth 10619 Bedworth 10619 Bedworth
33630 Shallow Creek 33630 Shallow Creek 33630 Shallow Creek 33630 Shallow Creek 33630 Shallow Creek
33863 Agua Dulce 33863 Agua Dulce 33863 Agua Dulce 33863 Agua Dulce 33863 Agua Dulce
33865 Agua Dulce 33865 Agua Dulce 33865 Agua Dulce 33865 Agua Dulce 33865 Agua Dulce
35135 Caprock 35135 Caprock 35135 Caprock 35135 Caprock 35135 Caprock
35400 Thomas 35400 Thomas 35400 Thomas 35400 Thomas 35400 Thomas
7816 Lupine 7816 Lupine 7816 Lupine 7816 Lupine 7816 Lupine
9722 Sweetwater 9722 Sweetwater 9722 Sweetwater 9722 Sweetwater 9722 Sweetwater
15106 Live Oak Springs Canyon RD 15106 Live Oak Springs Canyon RD 15106 Live Oak Springs Canyon RD 15106 Live Oak Springs Canyon RD 15106 Live Oak Springs Canyon RD
33630 Shallow Creek 33630 Shallow Creek 33630 Shallow Creek 33630 Shallow Creek 33630 Shallow Creek
33863 Agua Dulce 33863 Agua Dulce 33863 Agua Dulce 33863 Agua Dulce 33863 Agua Dulce
33865 Agua Dulce 33865 Agua Dulce 33865 Agua Dulce 33865 Agua Dulce 33865 Agua Dulce
35135 Caprock 35135 Caprock 35135 Caprock 35135 Caprock 35135 Caprock
35400 Thomas 35400 Thomas 35400 Thomas 35400 Thomas 35400 Thomas
7816 Lupine 7816 Lupine 7816 Lupine 7816 Lupine 7816 Lupine
9722 Sweetwater 9722 Sweetwater 9722 Sweetwater 9722 Sweetwater 9722 Sweetwater
15700 Millmeadow RD 15700 Millmeadow RD 15700 Millmeadow RD 15700 Millmeadow RD 15700 Millmeadow RD
15811 Cedarfort DR 15811 Cedarfort DR 15811 Cedarfort DR 15811 Cedarfort DR 15811 Cedarfort DR
15911 Warm Springs 15911 Warm Springs 15911 Warm Springs 15911 Warm Springs 15911 Warm Springs
16131 Live Oak CR 16131 Live Oak CR 16131 Live Oak CR 16131 Live Oak CR 16131 Live Oak CR
16164 Live Oak CR 16164 Live Oak CR 16164 Live Oak CR 16164 Live Oak CR 16164 Live Oak CR
25316 Pacy ST 25316 Pacy ST 25316 Pacy ST 25316 Pacy ST 25316 Pacy ST
25822 Sand Canyon RD 25822 Sand Canyon RD 25822 Sand Canyon RD 25822 Sand Canyon RD 25822 Sand Canyon RD
26103 Ravenhill RD 26103 Ravenhill RD 26103 Ravenhill RD 26103 Ravenhill RD 26103 Ravenhill RD
26725 Brooken AV 26725 Brooken AV 26725 Brooken AV 26725 Brooken AV 26725 Brooken AV
27861 Sand Canyon RD 27861 Sand Canyon RD 27861 Sand Canyon RD 27861 Sand Canyon RD 27861 Sand Canyon RD
15311 Saddleback 15311 Saddleback 15311 Saddleback 15311 Saddleback 15311 Saddleback
15325 Live Oak Springs 15325 Live Oak Springs 15325 Live Oak Springs 15325 Live Oak Springs 15325 Live Oak Springs
15508 Saddleback 15508 Saddleback 15508 Saddleback 15508 Saddleback 15508 Saddleback
15742 Bronco 15742 Bronco 15742 Bronco 15742 Bronco 15742 Bronco
15834 Warmsprings 15834 Warmsprings 15834 Warmsprings 15834 Warmsprings 15834 Warmsprings
15856 Falconrim 15856 Falconrim 15856 Falconrim 15856 Falconrim 15856 Falconrim
18830 Thorn Crest 18830 Thorn Crest 18830 Thorn Crest 18830 Thorn Crest 18830 Thorn Crest
20214 Canyon View 20214 Canyon View 20214 Canyon View 20214 Canyon View 20214 Canyon View
25822 Sand Canyon 25822 Sand Canyon 25822 Sand Canyon 25822 Sand Canyon 25822 Sand Canyon
25865 Sand Canyon 25865 Sand Canyon 25865 Sand Canyon 25865 Sand Canyon 25865 Sand Canyon
26126 Ravenhill 26126 Ravenhill 26126 Ravenhill 26126 Ravenhill 26126 Ravenhill
26409 Deercreek 26409 Deercreek 26409 Deercreek 26409 Deercreek 26409 Deercreek
26421 Deercreek 26421 Deercreek 26421 Deercreek 26421 Deercreek 26421 Deercreek
26868 Canyon End 26868 Canyon End 26868 Canyon End 26868 Canyon End 26868 Canyon End
26880 Canyon End 26880 Canyon End 26880 Canyon End 26880 Canyon End 26880 Canyon End
14433 Grandiflores 14433 Grandiflores 14433 Grandiflores 14433 Grandiflores 14433 Grandiflores
14514 Stone Ridge 14514 Stone Ridge 14514 Stone Ridge 14514 Stone Ridge 14514 Stone Ridge
14574 Grandiflores 14574 Grandiflores 14574 Grandiflores 14574 Grandiflores 14574 Grandiflores
14633 Water Lily 14633 Water Lily 14633 Water Lily 14633 Water Lily 14633 Water Lily
14641 Daisy Meadow 14641 Daisy Meadow 14641 Daisy Meadow 14641 Daisy Meadow 14641 Daisy Meadow
14713 Sundance 14713 Sundance 14713 Sundance 14713 Sundance 14713 Sundance
14723 Begonias 14723 Begonias 14723 Begonias 14723 Begonias 14723 Begonias
14770 Begonias 14770 Begonias 14770 Begonias 14770 Begonias 14770 Begonias
14826 Canna Valley 14826 Canna Valley 14826 Canna Valley 14826 Canna Valley 14826 Canna Valley
15029 Live Oak Springs Cyn 15029 Live Oak Springs Cyn 15029 Live Oak Springs Cyn 15029 Live Oak Springs Cyn 15029 Live Oak Springs Cyn
15254 Carla Court 15254 Carla Court 15254 Carla Court 15254 Carla Court 15254 Carla Court
15610 Nahin LN 15610 Nahin LN 15610 Nahin LN 15610 Nahin LN 15610 Nahin LN
15612 Derrico LN 15612 Derrico LN 15612 Derrico LN 15612 Derrico LN 15612 Derrico LN
15622 Nahin LN 15622 Nahin LN 15622 Nahin LN 15622 Nahin LN 15622 Nahin LN
15636 Saul 15636 Saul 15636 Saul 15636 Saul 15636 Saul
15703 Ada ST 15703 Ada ST 15703 Ada ST 15703 Ada ST 15703 Ada ST
15924 Warm Springs 15924 Warm Springs 15924 Warm Springs 15924 Warm Springs 15924 Warm Springs
16668 Minter 16668 Minter 16668 Minter 16668 Minter 16668 Minter
16755 Highfalls 16755 Highfalls 16755 Highfalls 16755 Highfalls 16755 Highfalls
16958 Minter 16958 Minter 16958 Minter 16958 Minter 16958 Minter
17342 Blue Aspen 17342 Blue Aspen 17342 Blue Aspen 17342 Blue Aspen 17342 Blue Aspen
17380 Dove Willow 17380 Dove Willow 17380 Dove Willow 17380 Dove Willow 17380 Dove Willow
Valencia Stevenson Ranch Saugus Canyon Country Newhall Castaic
1120 Homes Sold 960 Homes Sold 740 Homes Sold 426 Homes Sold 312 Homes Sold 116 Homes Sold
“In every step of the process - set- “After only four days, Neal SOLD our
ting the price, staging the home, house to a well-qualified buyer well
and responding to offers - Neal above the prices obtained by any other
gave us his full attention and was agents in our neighborhood - Neal ab-
committed to excellence!” solutely nailed the price!”
- Matt & Julie Waymeyer - Carey & Debbie Moorehead
- 27831 Knight, Castaic - 21136 Mill Ridge, Valencia
STAGING YOUR HOME
How we live in a home and how it should be presented to sale are
very different. Prospective buyers need to be able to see how the
home functions. To create this evnironment, most homes need to be
de-cluttered, cleaned and sometimes professionally staged.
Some homes need to have the paint, carpet and flooring refreshed
while others may need some major repairs. It’s all about your Return
Of Investment. If a prospective seller invests in preparing their home
properly it can mean a huge difference in both returns and selling
speed.
With my help I can guide you through the critical process and explain
the impact it can have on the sale of your home.
When showing your home, first impressions are critical. The following
checklist will help you to show your home at its best and can make a
big difference in how long it takes to sell and what price a buyer is
willing to pay.
- Adjust furniture to make every toom show as open as possible
especially in walk ways.
- Turn on every light in the house.
- Open all blinds and drapes.
- Minimize any odors.
- Turn the A/C down or the heat up depending on the season.
- Vacuum and strighten up as much as possible.
- Clear off unnecessary items on kitchen or bathroom counter tops.
- Keep the yard and landscaping neatly manicured.
2016 RE/MAX vs.
THE INDUSTRY
RE/MAX is the right choice: quality agents, the most productive real estate
network, the leading brand and an unmatched global presence.
TRANSACTION
U.S. RESIDENTIAL BRAND
SIDES PER AGENT OFFICES AGENTS
TRANSACTION AWARENESS COUNTRIES4
LARGE
WORLDWIDE WORLDWIDE
SIDES2 (UNAIDED)3
BROKERAGES ONLY1
17.3 960,000+ 27.0% 95+ 6,986 104,826
Not
10.4 0.4% 5 516 6,500
released
9.4 120,919 1.9% 30 2,350 36,800
Not
8.7 4.0% 1 1,200 42,000
released
8.6 730,128 14.0% 34 3,000 84,800
8.2 411,731 19.7% 63 6,900 101,400
7.0 62,738 1.0% 2 300 10,200
6.8 843,547 8.3% 13 773 133,212
6.3 100,297 1.6% 44 835 18,800
©2016 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell
Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015;
Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1Transaction sides per
agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages.
Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2Keller Williams reports all transaction sides and does not itemize
U.S. residential transactions. 3MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when
they think of real estate brands, which ones come to mind? 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations
that are not independent countries (i.e. territories, etc.).NEAL WEICHEL
25101 THE OLD ROAD
S A N TA C L A R I TA , C A 9 1 3 8 1
6 6 1 - 2 8 4 - 5 0 8 0 | W W W. N E A LW E I C H E L . C O M
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