MAY 2021 1-30 EVENT ORGANISER INFORMATION PACK - South Australia's History Festival

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MAY 2021 1-30 EVENT ORGANISER INFORMATION PACK - South Australia's History Festival
EVENT ORGANISER INFORMATION PACK

                                                           1-30
                                                           MAY
                                                           2021

History Trust of South Australia    Postal address
(08) 8203 9888                      History Trust of South Australia
historyfestival@history.sa.gov.au   GPO Box 1836
historyfestival.sa.gov.au           Adelaide SA 5001
MAY 2021 1-30 EVENT ORGANISER INFORMATION PACK - South Australia's History Festival
South Aust ralia’s H istor y Fest ival 2021

                          2 0 2 1                               T H E M E

        CHA N G E
           We’ve certainly seen some changes over the last 12 months, haven’t we? From political change
           to social change. Changing places, changing minds, changing hearts. Change for the better;
           change for the worse; on a big or a small scale, and everything in between. The world around us
           is constantly undergoing change. Change is also a major thread that runs through the histories
           we share.

           In 2021, the History Festival is exploring the theme of ‘change’. We invite event organisers to
           plan events around this idea in any way you choose. Here are some ideas to spark your thinking:

               • Changemakers: people, organisations or movements that have pushed for or inspired
                 change.
               • Impacts of political, social, cultural, economic, environmental or technological changes.
               • Turning points: moments of change.
               • Continuity: what hasn’t changed and why?

           Sub-themes will be selected and promoted depending upon the registrations received.

                                Focus Programs

            Open Doors                            Family Friendly                                 First Nations
    Explore the stories behind heritage    Inspire a new generation of history             Amplify the stories & voices of
     buildings & architectural history                 enthusiasts                         South Australia’s First Peoples

             LGBTIQ+                            From Many Places
                                                                                           See page 5 for Focus
      Share South Australia’s vibrant       Showcase the rich heritage of our
                                                                                             Program details
              queer history                      multi-cultural state

2                                                        HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au
MAY 2021 1-30 EVENT ORGANISER INFORMATION PACK - South Australia's History Festival
So u th Au st ralia’s H istor y Fest ival 2021

                        CONTENTS
 Welcome                                                                                       2

 Getting Involved                                                                              3

 Event Criteria                                                                                4

 Focus Programs                                                                                5

 Registration Details                                                                          6

 Event Planning                                                                                12

 COVID-Safe Information                                                                        16

 Promotion                                                                                     17

 Audience Insights                                                                             18

 Resources                                                                                     19

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                        1
MAY 2021 1-30 EVENT ORGANISER INFORMATION PACK - South Australia's History Festival
So u th Au st ralia’s H istor y Fest ival 2021

        Welcome
     The History Trust of South Australia respects and acknowledges the
        traditional custodians of the lands and waters on which History
    Festival events take place. We pay our respects to Elders past, present
    and emerging and recognise First Nations Peoples’ ongoing spiritual
                                              and cultural connections to Country.

                                Welcome to South Australia’s History Festival 2021!

                                Thank you for your continued support of the History
                                Festival, especially after the rollercoaster of 2020.

                                The biggest change for the 2021 festival will be the

     Our                        program: we’re going all-digital for the very first time.

    New
                                Given the uncertain nature of the COVID-19 pan-
                                demic, we wanted to be as flexible as possible with our
                                timelines, giving organisers enough time to plan safely

    World                       and to adapt as situations change. The digital program
                                allows us to give you an extended registration window
                                with later deadlines.

                                An expanded digital promotion strategy and marketing
                                kit will ensure the festival gets strong statewide exposure.

                            Karen Blackwood
                                          History Festival Manager
                                       History Trust of South Australia

2                                       HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au
MAY 2021 1-30 EVENT ORGANISER INFORMATION PACK - South Australia's History Festival
So u th Au st ralia’s H istor y Fest ival 2021

GETTING
INVOLVED
The History Festival is a community festival which                       • Creating space for sharing ideas and forming com-
means anyone can present an event. The essential                           munity bonds
event criteria are detailed on page 4 of this guide.                     • Discussing or debating an important issue
We strongly encourage events that are exclusive to                       • Bringing new visitors to your area
the History Festival. This makes the festival more                       • Raising funds for your organisation
compelling and stimulating for visitors.
                                                                         • Trying new engagement ideas
History Festival event organisers are a diverse bunch.                   • Targeting new audiences
Everyone will have slightly different reasons for get-
ting involved. Taking part in the History Festival has                   • Raising your community profile
the potential to bring all sorts of benefits, such as:                    • Attracting new members or volunteers

• Experiencing the buzz of being part of a statewide                     • Getting your message out to potential new spon-
  event                                                                    sors, partners or supporters

• Sharing your passions                                                  • Inspiring people to take interest in what you do

Notes

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                                                   3
South Aust ralia’s H istor y Fest ival 2021

EVENT
CRITERIA
To ensure the high quality and compelling content                   • provide a written, spoken or performed interpre-
History Festival attendees have come to expect, please                tation, background, context and/or analysis of
make sure your events meet the eligibility criteria                   historical events or objects, allowing visitors to
listed below. All SA History Festival events must:                    learn, consider, discuss, experience, share and better
                                                                      understand the subject of the event. For this reason,
• take place in South Australia (unless it is a filmed,               any event with the selling or trading of goods as
  pre-recorded or streamed event that is intended                     its main focus is not eligible to participate in the
  to be viewed using a video viewing or streaming                     History Festival.
  service or provider);
                                                                    If you have questions about your event’s eligibility or
• be available to the public (ie not ‘members only’ or              would like advice about adhering to our event cri-
  ‘invite only’);                                                   teria, please contact the History Festival Team. Our
• connect in a meaningful and demonstrable way to                   phone and email are at the bottom of each page of
  South Australia’s history; and                                    this guide.

Your registration benefits
• A dedicated event page on the History Festival                    • Ability to communicate with a history-loving audi-
  website. This includes up to four (4) images, your                  ence across South Australia
  100-word event description, contact and booking
  details. In 2019, the History Festival website had                Event organiser responsibilities
  more than 60,000 visits during the festival.                      • Providing accurate event information when register-
• Professionally printed A3 festival posters and A2                   ing and checking your proof.
  event signage.                                                    • Organising your own venue hire and any necessary
• The right to use the SA History Festival brand to                   equipment.
  promote your event.                                               • Managing event bookings, if applicable. We rec-
• Advice and support from the History Festival team.                  ommend using an online booking system such as
                                                                      Eventbrite or Trybooking.
• Exclusive info sessions, webinars and workshops
  presented by History Trust staff.                                 • Organising your own Public Liability Insurance
                                                                      with a minimum cover of $20 million for your
• Benefit from an overarching statewide History
                                                                      event. Please see page 15 for further details.
  Festival promotional campaign: Saturday Advertiser
  insert, our festival website, expanded digital adver-             • Coordinating your event promotion, specific to
  tising, social media and traditional media.                         your event, location and target audience.

• SA History Festival marketing kit: social media                   • Using the correct SA History Festival name and
  templates, print templates, web badges and more.                    branding to show you’re part of the wider event.

4                                                         HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au
So u th Au st ralia’s H istor y Fest ival 2021

FOCUS
PROGRAMS
 Open Doors                                    Family Friendly                                 First Nations
 Open Doors is a series of events     Families are always looking for                          The History Trust recognises that
 focusing on heritage buildings and   something new and fun to do                              creating shared understandings of
 architectural history.               together. And parents prefer events                      our history is essential to the pro-
                                      that let kids be kids: moving, play-                     cess of co-creating a positive future.
 These events must include activities ing and getting in on the action.                        We encourage events that focus on
 and interpretation to help visitors                                                           First Nations histories and voices.
 learn something new about the        If your organisation has a collec-                       National Reconciliation Week,
 building’s history or current use.   tion, why not get involved in this                       which takes place from 27 May to 3
 This may include (but is not limit- year’s Poetry Takeover? This event                        June 2021, offers a great opportuni-
 ed to) tours, talks, family friendly brings school students together with                     ty to amplify First Nations voices.
 activities, displays or handouts.    their local museums and galleries to
                                      give young people a chance to share                      Australia Council for the Arts and
                                      their perspectives through poetry.                       Reconciliation Australia offer a
                                                                                               wealth of advice on best practices
                                                                                               for including First Nations stories.

 LGBTIQ+                                       From Many Places                                For more information
 From pioneering decriminalisation             South Australia is home to dozens               Check out the organiser resources
 to marriage equality, South Austral-          of migrant and ethnic communities,              page on the History Festival web-
 ia has a vibrant and varied queer             each with its own rich heritage and             site for a downloadable PDF with
 history.                                      traditions.                                     full details about all Focus Program
                                                                                               event criteria.
 The History Festival encourages               Sharing the stories and customs of
 events that showcase the contri-              people from culturally and lin-
 butions and histories of the state’s          guistically diverse (CALD) back-
 LGBTIQ+ communites and pro-                   grounds gives all South Australians
 mote support, acceptance and                  the opportunity to learn about and
 pride.                                        appreciate the diversity of our state’s
                                               population.

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                                                          5
South Aust ralia’s H istor y Fest ival 2021

GETTING
REGISTERED
                   Visit                                STEP             Complete your registration on our website.
         historyfestival.sa.gov.au
                                                          01             You’ll be able to upload photos, select your
                                                                         dates and times and add a description.

       Follow the prompts to login if you already       STEP
                                                                           Login or new account
                                                          02
       have an account or to create a new account.
       You will receive an email message to create a
       new account.

                                                        STEP             Click create a new event and fill in the
                  Create a new event
                                                          03             form fields to enter your event details.

       Review your event details and print/save a       STEP
                                                                           Review & print
       copy of the review page for your records.
                                                          04

     SAVE!
     IF YOU NEED
    TO LEAVE YOUR
      COMPUTER
                                                        STEP             When you’re happy with the details you’ve
                                    Payment
                                                          05             entered, continue to the payment page.

          Remember, your event is not official until registration fee is paid.
6                                                      HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au
So u th Au st ralia’s H istor y Fest ival 2021

2021
FEES
                                                  LEVEL 1                                              LEVEL 2
                                                  Community & incorporated                             State & local government
                                                  organisations (fewer than 200                        organisations, for-profit
                                                  members) & schools                                   businesses & enterprises,
                                                                                                       large not-for-profits (+200
                                                                                                       members) & universities

                                                  Earlybird          $35      By 1 Feb                 Earlybird    $55     By 1 Feb
 ONE EVENT
                                                  Standard           $45      By 1 Mar                 Standard     $75     By 1 Mar

                                                  Earlybird          $15      By 1 Feb                 Earlybird    $25     By 1 Feb
 EACH ADDITIONAL EVENT
                                                  Standard           $20      By 1 Mar                 Standard     $35     By 1 Mar

*Note: Up to 4 images can be included in your web listing.

Payment details                                                                                        Cancellation Date
Payment must be made by 5pm Monday 1 March (or by 5pm
Monday 1 February to access the Earlybird rate).                                                 Date              Refund amount

Online payments are preferred however invoicing may be re-                            Until 10 Mar 2021                   100%
quested during your online registration process.
                                                                                      If cancellation results from a State or Federal
Please note: Registrations are per event, not per session. For                        Government direction in relation to COVID-19,
example, you might run the same tour multiple times during                            event organisers will receive a full refund.
the History Festival. This counts as one event and one regis-
tration. If you register an exhibit and a tour, these would be
two separate events.

                                          Special note about credits from 2020
 If you chose to retain a credit from your 2020 History Festival event registration, your credit
 will be automatically applied when you register your 2021 events.

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                                                            7
South Aust ralia’s H istor y Fest ival 2021

PAYMENT
DETAILS
How to pay                                                        Invoice (cheque/money order/EFT)
After completing the registration form online, you                If you require an invoice, please contact the Histo-
have the option to pay online or request an invoice.              ry Festival Team to request one before completing
                                                                  your online registration. Your invoice will be sent by
Please note: If you need to make further edits after              email. Event organisers registering by post or email
your event has been submitted and paid for, please                will be sent an invoice after their registration has been
contact us. You’ll receive a proof by email to check              received.
and confirm before the program is published.
                                                                  What if I am registering multiple
Credit card (preferred)
                                                                  events?
Follow the prompts after completing the registra-
                                                                  To receive the discounted registration fee for addi-
tion form and you will be taken to a secure online
                                                                  tional events, ensure the billing contact details are the
payment website (BPoint). Once your payment is
                                                                  same for each event. You can pay for events one at a
finalised, you’ll be returned to the History Festival
                                                                  time, or all at once, using the methods above.
website.

     What’s                              You’ll receive an email confirming we’ve received your regis-

     next?                               tration. If you pay online, your receipt will be attached. If the
                                         confirmation email doesn’t arrive in your inbox, check your
                                         junk/spam folder and contact the History Festival Team if it’s
                                         still missing.
                                         The History Festival Team will review your event and send you
                                         a proof to verify. It is essential that you contact the History Fes-
                                         tival Team if you don’t receive an event proof by 5pm Wednes-
       STILL HAVE                        day 10 March.
      QUESTIONS?                         The full History Festival program will be available online from
         REACH OUT!                      late March and event organisers also will be invited to an offi-
                                         cial program launch (dates to be confirmed). All event organis-
                                         ers will receive posters and event signage in early April.

8                                                       HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au
So u th Au st ralia’s H istor y Fest ival 2021

REGISTRATION
CHEKLIST                                                                                       Notes
                    Your event title: Up to 75 characters
                    including spaces.

                    Online program description: Up to
                    100 words. Make them count!

                    Image(s): At least one great image for
                    your online program listing. See page 10
                    for full image guidelines & tips.

                    Venue, dates and times locked.

                    Admission: Free or fee? You decide!

                    Choose which of our event types best
                    suits your event.

                    Bookings: Include a link to your on-
                    line booking site. OR List your public
                    contact for bookings & enquiries, if
                    applicable.

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                       9
So u th Au st ralia’s H istor y Fest ival 2021

THINK OF
YOUR IMAGE
     File Format: jpg or png                                         Copyright: please ensure you have usage
     File Size: min 500kb - max 6MB                                  permissions before uploading an image.

     Image Size: 800 x 600 pixels                                    Orientation: feature image must be
                                                                     LANDSCAPE not PORTRAIT not SQUARE.
     Resolution: min. 300dpi
                                                                           YES                     NO                   NO

     Q What makes a good photograph?

         Strong focal point (no clutter)          Sharp focus (not blurry)                    Faces and action grab attention

     Q What kind of photos should I avoid?

         Images with text or logos                Blurry snaps with tiny subjects             Images of folks looking bored

10                                                         HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au
So u th Au st ralia’s H istor y Fest ival 2021

REGISTRATION
TIMELINE
                       1                                           2                              3
                                                                Earlybird                         FINAL
              Registrations
                                                               registration                    registration
                 OPEN!                                           deadline                       deadline
            20 November                                    1 February                          1 March
                     FRIDAY                                      MONDAY                         MONDAY

                       4                                           5                              6
                   FINAL event                                   Program                        Saturday
                 listing changes                                  launch                        Advertiser
                     deadline                                                                     insert
                                                              To be
                10 March                                    confirmed                           April
                  WEDNESDAY

                       7
                   Opening
                 night event                                   History Festival
              Adelaide Town Hall
                 29 April                                      1-30 May 2021
                   THURSDAY

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                                  11
So u th Au st ralia’s H istor y Fest ival 2021

LET’S GET
PLANNING
                            The 2020 History Festival would have featured almost 700
                               events. Think carefully when preparing your event title,
                                            description and image to make your event
                                                                stand out from the crowd.

Your event title
Good event promotion starts with the title. Creating                • Tell people what they need to know and leave out
a great title can make a big difference in your event                 unnecessary detail.
attendance.                                                         • Point out special features BUT avoid exaggerating
                                                                      or promising things that won’t happen.
• Keep your title short & sweet
                                                                    • Be sure to include any important instructions or in-
• Feel free to be bold, clever & memorable to set your
                                                                      formation such as accessibility limitations, parking
  event apart from others that may be similar
                                                                      restrictions and the like (see page 19 for resources
• BUT keep it clear and relevant. Read it out loud                    on making your events as accessible and inclusive as
  to see if it gives a true sense of what your event is               possible).
  about.
                                                                    • Check and recheck spelling and grammar before
Event descriptions                                                    submitting your event.

You’ve got 100 words to use in your online event                    • Avoid repeating your event title or location in the
description-make them work hard!                                      body of the description. These are covered in sepa-
                                                                      rate fields.
• Keep descriptions brief and to the point. Shorter                 • Although the 100-word limit for your online event
  sentences are easier to read.                                       listing seems like a lot, you still need to make sure
• Think of how the text sounds from your reader’s                     each word is working hard to tell your event’s
  perspective. Keep the tone friendly and active.                     unique story.

     Visit the FAQ page on the History Festival website for more information.

12                                                        HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au
So u th Au st ralia’s H istor y Fest ival 2021

LET’S GET
PLANNING
Live? Digital? Hybrid? Top considerations:

Live events                                                              Digital events
• Despite the extra planning needed to meet the                          • Choose your event-hosting platform.
  state’s COVID-Safe guidelines, live events are great                   • Decide how to handle bookings.
  for creating a communal atmosphere where attend-
  ees can socialise, share ideas and meet new people                     • Determine equipment requirements.
  with similar interests.                                                • Potential to attract larger audience.
• The SA Government requires a COVID-Safe Plan                           • Lower costs for staff, catering & travel.
  to be in place for defined public activities and gather-
                                                                         • Fewer staff needed on-site.
  ings. See page 16 in this guide for tips and govern-
  ment resources.                                                        • Opportunities for greater accessibility. Think about
                                                                           captions for video or Auslan interpretation.
• Make sure your venue can accommodate any phys-
  ical distancing measures that may be in place at the                   • No COVID-Safe planning needed, other than for
  time of your event.                                                      yourself.

• When choosing a venue, consider accessibility for                      • Events suited to the digital format: virtual tours,
  all facilities and the building itself. Be sure your                     talks, panel discussions, interviews, book launches
  event will make people feel safe and welcome.                            with author Q&A, demonstrations.

• Plan for what you’ll do if restrictions increase at the
  time of your event.

                                                        Hybrid Events
                 Hybrid events are those that combine live and digital elements. They can help you
                 accommodate a wide range of needs and can significantly enlarge your audience.

                 • Consider streaming your live event online for the best of both worlds.
                 • Recording a live-streamed event gives you an experience you can share again on-
                   line. Or simply watch it again to inform your future event planning.
                 • Attendees get to choose the experience they feel most comfortable with and no
                   one gets left out.

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                                                     13
South Aust ralia’s H istor y Fest ival 2021

LET’S GET
PLANNING
Top five event planning
considerations
Audience-Who is your event for? Identifying a target
audience can help you shape your event and work out
the best communications channels to reach them.

Timing-Determine what else is happening at the
same time as your event, e.g., Mother’s Day or local
events. You may choose to avoid those dates or use
them to your advantage.

Collaboration-Why not join forces and share resourc-
es with other groups or organisations in your commu-
nity? Think about who else’s goals and audiences
overlap with yours.

Coordination-Reach out to other organisations in
your area and take advantage of cross-promotional
opportunities. Consider grouping your events to help
visitors make it a big day out.

Content-The History Festival is a great time to experiment with a new idea or remix a
regular activity. Look for interesting and compelling stories. Offer an exclusive behind-
the-scenes glimpse of places not usually open to the public.

Check out our resources round-up on
page 19 for more ideas.
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So u th Au st ralia’s H istor y Fest ival 2021

LET’S GET
PLANNING
Bookings
If you require attendees to pre-book for your event,                               explore these sites to find out which best suits your
we recommend using an online booking system.                                       needs. For more information, check out the resourc-
                                                                                   es page on our website.

                       How do you prefer to make an event booking?                 Alternatively, you may provide a contact name, phone
     75%
                                                                                   number and/or email address for bookings. Please
                                                                                   remember that the appointed person needs to be
     50%
                                                                                   available to take bookings and enquiries during April
                                                                                   and May.
     25%
                                                                                   Please be certain to include any booking fees in your
                                                                                   advertised cost. In addition, given the uncertainty
      0%
              Online             Email           Phone               Other         remaining around COVID-19, be sure to have a
Source: 2019 History Festival visitor survey
                                                                                   cancellation policy in place and clearly stated on your
                                                                                   booking site listing.
In our 2019 visitor survey, respondents indicated that                             If your event has limited numbers, please avoid
they strongly preferred to book for events online.                                 opening bookings until the program is launched.
                                                                                   This prevents some hard feelings when events sell out
There are numerous online booking websites to
                                                                                   quickly.
choose from with the two most popular being
Eventbrite and Trybooking. We encourage you to

Insurance                                                                          Liquor licences
To participate in the History Festival, it is a require-                           If you plan to sell or supply alcohol at your event,
ment that you must hold current public liability                                   you may be required to have a liquor licence. Check
insurance. If you operate under an existing organ-                                 with the venue first to find out if it is covered by an
isation, you may already be covered. If you do not                                 existing licence and if so, check if any restrictions
currently have insurance, consider partnering with                                 apply. For more information visit www.cbs.sa.gov.au.
another organisation or investigate options to take
out insurance for your event.

Each event organiser will have unique requirements
when it comes to insurance. Start by researching
different brokers and policies and compare your
options.

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                                                            15
So u th Au st ralia’s H istor y Fest ival 2021

LET’S STAY
COVID-SAFE
Risk management                                                  Creating your COVID-Safe Plan
The risk management process is about planning for                Fortunately, there is a wealth of resources online to
all potential risks and issues before they happen:               help you create your COVID-Safe Plan. Start with
thinking about how to avoid or minimise them and                 the SA Government’s dedicated website. There you’ll
how to respond if they do happen. COVID-19 makes                 find definitions, the latest state guidelines and the
risk management more important than ever.                        form for creating your COVID-Safe Plan.

It may all seem like common sense, but having a plan                 https://www.covid-19.sa.gov.au/business-and-
in place ensures all bases are covered and everyone in                       work/create-a-covid-safe-plan
your organisation is on the same page when it comes              You’ll find more information and resources at the
to dealing with any potential problems once the event            websites listed below. Visit them often to stay up to
is underway.                                                     date on the latest guidelines and restrictions.

                                                                  covid-19.sa.gov.au | Latest official health advice, news and
Use the risk management plan template on the SA
                                                                  information on current restrictions, support packages and
History Festival website to get started:                          the state’s Roadmap to Recovery.
https://festival.history.sa.gov.au/resources-organisers
                                                                  safeworkaustralia.gov.au | Detailed advice on how to
                                                                  make your workplace as safe as possible for everyone, in-
COVID-Safe Plans
                                                                  cluding limited sector-specific factsheets, posters and signs.
The SA Government website offers the most timely
and accurate information about COVID restrictions,                health.gov.au or sahealth.sa.gov.au | Detailed health
                                                                  advice and guidance on health and infection control meas-
requirements and guidelines. As of the date of this
                                                                  ures, including factsheets on COVID-safe cleaning.
guide, certain restrictions are in place for activities
and gatherings. Having a COVID-Safe Plan and a                    openyourworld.sa.gov.au | Advice and resources on how
COVID Marshal on site are among the requirements                  to promote wellbeing.
for all Defined public activities as set out by the SA
Government.

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So u th Au st ralia’s H istor y Fest ival 2021

EVENT
PROMOTION
Start planning your event promotion as early as possible to
ensure you get the word out to the right people.

Audience
Start by thinking about who your target audience is                      The 2021 History Festival marketing kit will include
and where they might look for information. Tailor                        social media templates for use in the run-up to and
your promotional efforts to your audiences.                              during the festival. We’ll also make digital badges
                                                                         available for online events so readers will know at a
Media                                                                    glance that your events are part of the History Festi-
                                                                         val. We will continue to update the festival website
Find journalists, radio presenters, bloggers, etc whose
                                                                         and will send out further information about this
interests overlap with the themes or topics covered by
                                                                                           year’s marketing kit in the weeks
your event. Find their contact details
                                                                                           ahead.
and reach out. Use the media release
template on the History Festival
website to ensure you have all the                                                             Print materials
relevant event information ready to                                                       Don’t try to include too much detail
hand over. And remember to send a                                                         in your flyers, posters or other print
high-quality photo with your media                                                        materials. Grab your audience’s at-
release.                                                                                  tention with a strong visual element
                                                                                          that can be seen from a distance and
Social media                                                                              avoid using lots of different fonts
                                                                                          and colours. vital event information
Social media is a relatively low-cost
                                                                                          like what, when and where should
way to speak directly to poten-
                                                                                          be the key elements. History Festival
tial audience members and to build a community
                                                                         poster templates will be available to download from
long before the History Festival begins. Keep your
                                                                         our website closer to the Festival.
posts friendly and interact with followers and other
like-minded organisations. Avoid spamming your
followers with repeated promotions. Be sure to tag                       More information?
the History Festival (@historyfestival) and use the                      Be sure to check out the Resources page at the back
hashtag #SAHistoryFest in your social posts.                             of this guide and visit the History Festival website for
                                                                         templates and more promotional information.

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                                                   17
So u th Au st ralia’s H istor y Fest ival 2021

AUDIENCE
INSIGHTS
In 2020 the History Festival embarked on its first-ever major audience research project with the
assistance of Adelaide market research firm Square Holes. The survey and focus group responses
provided us with a wealth of information that we’ll use to improve the festival’s reach and rele-
vance in the coming years.

Here are some of highlights from current and potential audience members as well as your fellow
event organisers.

Audiences said                                                    • Families look for events with activities that let kids
                                                                    move around and get involved since it’s hard for
• 63% of the general population say they’re interested
                                                                    kids to sit still and listen for long stretches.
  in history with society & culture named as high-in-
  terest topics.                                                  • Regional coordination and itineraries would make
                                                                    it easier & more appealing for audiences to visit &
• History of different foods and cuisines is especially
                                                                    spend more time in the regions.
  popular.
• Audiences want immersive
                                       “[For] country events…it would                            Organisers said
  experiences.                                                                                   • They’re eager to collabo-
• Events held at historical build-
                                       be useful if they could arrange                             rate with other organisers
  ings & sites are big drawcards.      them over the same few days.                                to make sure schedules
                                                                                                   align without overlap.
• For families, cost is often a        This means we could stay in the
  barrier when food, parking &                                                                   • Organisers are interested
  admission are considered.            district which would also help                              in sharing knowledge
                                                                                                   & resources with other
• The chance to learn something        their tourist facilities.”                                  groups to make event
  new about SA was the top
                                                                                                   planning & hosting easier.
  reason for attending.
                                                                  • 100% of event organisers surveyed said they were
• Events that connect history with the present day
                                                                    either extremely satisfied or satisfied overall with
  resonate strongly with audiences.
                                                                    their experience when participating in the History
• Audience members said their top resources for                     Festival.
  event information are Facebook (42%), The Adver-
                                                                  • They look forward to the festival for the oppor-
  tiser print edition (23%) and The Advertiser online
                                                                    tunit to meet people with similar interests, grow
  (22%).
                                                                    their organisations, engage audiences & make new
• Younger audiences are keen on music, sport and art.               partners.
• Nearly 50% of visitors are likely to consider online
  events.

18                                                      HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au
So u th Au st ralia’s H istor y Fest ival 2021

ORGANISER
RESOURCES
            Web Services                                Tips & Tricks                               Inclusion

                 Eventbrite                                Creative Bloc                              Access2Arts
           Event booking platform                     10 expert tips for hosting                  Working to increase
           allowing guests to book                      great virtual events.                  access & to support artists
                   online.                            www.creativebloq.com                          with disability.
            www.eventbrite.com                                                                 www.access2arts.org.au

                 Trybooking                              Webinar Planning                       Arts Access Australia
           Event booking platform                       How to host a virtual                  Australia’s national peak
           allowing guests to book                      event or webinar that                  body for arts & disability.
                   online.                               attendees will love                   artsaccessaustralia.org
           www.trybooking.com                             visit Eventbrite

                    Canva                               Event Descriptions                        Companion Card
           Create social media and                    How to craft the ultimate                  Access for carers and
          print designs online. Free                  event description to grab                 companions to people
               and paid levels.                          & hold attention.                          with disability.
              www.canva.com                               visit Eventbrite                     www.sa.companioncard.
                                                                                                        asn.au

                   Evensi                               SA Tourism Support                         Kids In Museums
              Automates event                           Essential information                   Working to make muse-
             cross-promotion to                       for the tourism sector on                 ums more welcoming to
           Facebook, Instagram &                               COVID-19.                         kids, youth & families.
                   Google.                                 visit Tourism SA                     kidsinmuseums.org.uk
              www.evensi.com

                 Facebook Live                           SA Health Advice                        Reconciliation Week
            Livestream your events                   Guidelines from SA Health                 Find resources for includ-
          from your Facebook page.                   on public safety at events                   ing & amplifying First
             visit facebook media                          & gatherings.                             Nations voices.
                    solutions                             visit SA Health                        reconciliation.org.au

       Please note
       Visit https://festival.history.sa.gov.au/resources-organisers for the latest resources and updates.
       Neither the History Trust of South Australia nor South Australia’s History Festival guarantee any of the
       services or providers listed here.

HISTORYFESTIVAL.SA.GOV.AU | 08.8203.9888 | historyfestival@history.sa.gov.au                                                 19
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