Media Data 2019 - www.strasse-und-autobahn.de www.kirschbaum.de - Straße und Autobahn
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Media Data 2019 www.strasse-und-autobahn.de www.kirschbaum.de
Straße
Autobahn
und
Media Data 2019 Contents
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
Table of contents
Contents ............................................................................. 2
Media brand ..................................................................... 3
Market Research ............................................................. 4
Planned dates and topics ..........................................6
Ad rates and formats.....................................................8
Formats and technical data..................................... 10
Supplement and advertising...................................12
Title portrait......................................................................13
Circulation- and readership evaluation............ 14
Website
Topics from A–Z Portrait............................................................................... 15
Additive, aggregates, asphalting roads, Building Information Modelling (BIM), bridge construction, Ad rates.............................................................................. 16
bridge refurbishment, capacity, concrete roads, concrete safety barriers, construction machines,
drainage, earth and ground moving, engineering structures, environmental protection, geosynthetics
Contact/team.................................................................. 17
in road construction, infrastructure management, jointing technology in roads, landscaping,
local roads, noise protection, parking rationing, paving material, Pavement Management
Systems (PMS), recycling of building materials, road markings, road maintenance, road operators,
road planning, road safety, road works, soil and rock exploration, security at road works, surface
properties and maintenance, steel safety barriers, technical guideline testing technology, traffic
emissions, tunnel construction, winter service
Straße
Autobahn
und
Media Data 2019 Media brand
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
Short profile Target group Special feature
Straße und Autobahn stands for research Planning- and engineering offices, road Largest and most traditional monthly pub-
and practice in road and transport. construction enterprises, road and traffic lication for street and bridge construction,
administration at municipal, state and road maintenance, road planning and road
The technical articels are the initial publica-
federal level operation.
tions of scientific papers, some of which
are peer-reviewed. They address state-ofthe- Organ of the FGSV Cologne, FSV Vienna and
art technology and research, technical
MSVI Munich.
regulations and practical issues relating
for planning, construction and company of Advisory board with experts from science,
traffic arrangements. Primarily, roads and business and administration, among others
streets, but also bridges, tunnels, pedestrian from the Federal Ministry of Transport and
zone, parking bays or noise protection Digital Infrastructure as well as the Federal
belongs to it. Road Research Institute.
Notifications published in the constructions
trade and industry provide a market
overview, while specials on practical topics Distributed circulation:
round off the range of technical information. 6,476 copies (ABC-proofed)
2–3
Straße
Autobahn
und
Media Data 2019 Market Research
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
B2B decision-maker analysis 2017 Reader Analytics 2017
The B2B decision-maker analysis conducted each year by the Deutsche Fachpresse association Classification of industry branches (WZ 2008)
investigates how professional decision-makers use information and media.
Its findings for 2017 include the following insight:
WZ Recipients Quota of
Groups total circulation
Technical advertising is relevant, and ads placed – “They tell me which products and services a
in trade media create market status. provider is currently offering” (86 %) % Projection
– “They offer me the in-depth information I
Professional decision-makers mainly source their
need to assess products and solutions”
information in technical media: 45.23.1 Road construction 49 3.173
(83 %)
– 97 % of the most senior decision-makers use – “I use them as a source of information on
print + digital trade media what providers are developing and which 75.13.0 Business promotion,
– 88 % of the most senior decision-makers use products are used” (79 %). regulation and 25 1.619
one or more trade journals monitoring
Trade media create opportunities and motivate
– 77 % of the most senior decision-makers use
B2B decisionmakers to actively approach provi-
digital services provided by trade media 74.20 Architecture and
ders. 21 1.360
In the last 12 months, 81 % of professional engineering firms
Print remains the dominant force in the market:
Germany’s decision-makers confirm that trade decision-makers have taken action based on
journals have the greatest influence. No other investment opportunities presented in trade
source of information reaches a wider audience media.
of decision-makers.
Trade media are the top influencers for professi-
onal decision-makers and are constant points of Multiple answers, univers population:
reference in the purchasing process: Source: Deutsche Fachpresse 6,476 copies (ABC-proofed)
Readership Survey 2017
40404040
My company belongs to the sector I usually turn the page in an issue My position in the company
of Straße und Autobahn
Earth works 17
1,5 % Owner/Managing
Road maintenance 9 4,9 % director/board of 24,5
Asphalting 10 directors Private-sector
15,5 % Senior employee enterprice
Engineering structures 4 Road 23,8
Construction 60 %
Concrete 6 49 %
Road Equipment 3 Employee 11,7
Road construction/
road systems 21 Planning and
engineering
Traffic control/ 5 offices Administration/
traffic management 26 % 18,5 % Management employee/ municipal
59,2 % Head of department/ 21,9 enterprice
Project manager 38,1 %
Municipal level 13 Road and traffic
administration
State level 10 25 % Active in the
processing level 16,2
Federal level 2 nn Almost every issue
Multiple answers possible
nn Almost ¾ readers
Testing laboratory/ No answer 1,9
quality control 5 nn Almost ½ of readers
Others
Landscaping 5 19 % nn Almost ¼ of readers
Percent
University/Research 9 nn Only few pages
Percent
The number of exclusive readers which only The contact page gives an 82 % 95 % endorsements
reads Straße und Autobahn is very high. Clear chance of contact Average reading time of 45 minutes
distance to all other titles in the branch
Each copy is read by 6,7 people
Likes, average by 2,0 (2011: 2,2)
Results: LRA – Kirschbaum Verlag/Wissenschaftliches Institut für Presseforschung Contact: m.dietl@kirschbaum.de
4–5
Straße
Autobahn
und
Media Data 2019
Trade journal
Planned dates and topics
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
T
Closing date for
Issue Publication advertising and Articles Market and Practice Trade Show Dates/Events
no. date print copy*)
1
Paving material, Special | BIM (Building Information 28–29/01 Kolloquium Straßenbau in der Praxis,
road maintenance, Modeling) Esslingen
24/01/2019 18/12/2018
operational services 13–15/02 Forschungskolloquium Betonstraßenbau,
Stuttgart
Earth and ground moving, Special | Geosynthetics in road 12–13/03 Erd- und Grundbautagung, Potsdam
2
soil and rock exploration, construction 18–19/03 Symposium Verkehrssicherheit von Straßen,
21/02/2019 25/01/2019 testing technology Weimar
19–20/03 Kolloquium Kommunales Verkehrswesen,
Kassel
18/03/2019 21/02/2019 Security at road works, Special | DeuSAT – 25–26/03 Symposium Verkehrssicherheit von Straßen,
road maintenance, Trade show Wuppertal
3 Issue of DeuSAT
Issue of bauma
asphalting and concrete road
construction Special | bauma
27–28/03
27–28/03
DeuSAT – 9. Deutscher Straßenausstattertag,
Cologne
Kolloquium Luftqualität, Bergisch-Gladbach
08–14/04 bauma, Munich
4
25/04/2019 26/03/2019 Asphalting roads, Special | Drainage 08–10/05 RO-KA-TECH 2019, Kassel
testing technology, 09–10/05 Landschaftstagung, Koblenz
ntagung
Issue of Asphaltstraße road operators 14–15/05 Asphaltstraßentagung, Muenster
5 22/05/2019 25/04/2019
Pavement-Management-
Systems, engineering
structures, road maintenance
Special | Winter road maintenance
Special | Bridge reneval
Asphalting road construction, Special | Crash barriers (steel and 27/06 FSV Verkehrstag, Vienna
6 24/06/2019 27/05/2019
road maintenance, surface
properties, road planning
concrete)
Special | Jointing technology in roads
7
Parking rationing, Special | Compaining devices and ma-
24/07/2019 26/06/2019 road planning, chines in road construction
municipal roads Special | Paving material
26/08/2019 29/07/2019 Concrete road construction, Special | Winter road maintenances 17–19/09 INTERGEO, Stuttgart
8 Issue of
Kolloqium Straßenbet
rieb
aggregates,
winter service
Special | Process optimization in road
construction
17–18/09
26–27/09
Kolloquium Straßenbetrieb, Karlsruhe
Betonstraßentagung, Aschaffenburg
9
25/09/2019 28/08/2019 Asphalting road construction, Special | World Road Congress 06–10/10 XXVI. World Road Congress, Abu Dhabi
landscaping, Special | Drainage 16–17/10 Kommunale, Nuernberg
gress
Issue of World Road Con noise protection
10
Engineering structures, Special | Geosynthetics in road 23–24/10 GEC Geotechnik, Offenburg
21/10/2019 25/09/2019 earth and ground moving, construction 29–30/10 Fachsektionstage Geotechnik, Wuerzburg
road planning 05–08/11 A+A, Duesseldorf
Special | Employment protection
11
Asphalting roads, soil Special | Crash barriers (steel and
protection and prevention concrete)
26/11/2019 29/10/2019 of water pollution, Special | Noise protection walls,
protection of environment noise barrier
12 19/12/2019 25/11/2019
Issue of InfraTech 202
0
Municipal roads,
traffic emissions,
testing technology
Special | InfraTech 14–16/01 InfraTech 2020, Essen
The “Road construction technique News” section is included in each issue under the heading
“Market and Practice”. Publication and sequence of the topics may change for editorial reasons.
*) You can deliver digital artworks for editorial content no later than one week a er the closing
date for advertising copy.
6–7
Straße
Autobahn
und
Media Data 2019
Trade journal
Ad rates and formats
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
P
Rate list no. 54 . valid from 1 October 2018
All prices in Euro plus VAT
Size Format/Type area Format with bleed basic rate basic rate basic rate basic rate
wide × high in mm wide × high in mm* b/w 2 colours 3 colours 4 colours
2/1 page gutter bleed 396 × 260 420 × 297 7,790.00 8,460.00 9,110.00 9,710.00
1/1 page 185 × 260 210 × 297 3,660.00 3, 990.00 4,315.00 4,620.00
3/4 page horizontal 185 × 192 210 × 189
2,800.00 3,150.00 3,500.00 3,820.00
vertical 138 × 260 152 × 297
2/3 page horizontal 185 × 172 210 × 169
2,420.00 2,770.00 3,125.00 3,450.00
vertical 122 × 260 133 × 297
1/2 page horizontal 185 × 128 210 × 146
1,880.00 2, 250.00 2,610.00 2,950.00
vertical 91 × 260 107 × 297
1/3 page horizontal 185 × 84 210 × 106
1,250.00 1, 560.00 1,860.00 2,140.00
vertical 58 × 260 70 × 297
1/4 page horizontal 185 × 64 210 × 86
2 columns 91 × 128 107 × 146 980.00 1, 225.00 1,480.00 1,725.00
vertical 44 × 260 60 × 297
1/8 page horizontal 185 × 32 210 × 54
2 columns 91 × 64 107 × 86 505.00 650.00 795.00 940.00
vertical 44 × 128 60 × 146
inside front cover 185 × 260 210 × 297 4,765.00
inside back cover 185 × 260 210 × 297 4,660.00
back cover 185 × 260 210 × 297 4,870.00
front cover 175 × 175 only neutral image 5,215.00
*plus 3 mm trim per trimmed edge, prices for trim size see page 10 – total qualified circulation: 6.476 copies
1 Additions 4 Ad specialsen
Colours Bound-in
The colour surchages apply for additional colours, saddle adhesive
printed according to the European scale (CMYK) € 820.00 stiching binding
2 pages = 1 sheet of paper – € 3,760.00
4 pages = 2 sheets of paper € 5,700.00
Ad formats
2 pages with flap = 1,5 sheets of paper € 3,730.00
Gutter bleed € 470.00
Supplements
Bleeding advertisement over type area € 345.00
Are inserted as loose copies, size not more than 205 mm wide x 290 mm high
Price up to 25 g per thousand € 320.00
2 Discounts
Price up to 50 g per thousand € 460.00
cceptance within a year
A including postage
(Starting with appearance of the first advertisement)
Loose inserts are not discountable
Frequently discount Volume discount
split run: available along standard zip,
3 insertions 5 % 2 pages 5 % plus mechanical charges (minimum 3,000 copies) € 270.00
6 insertions 10 % 4 pages 10 %
Advertising media stickers
12 insertions 15 % 6 pages 15 % Postcards and stickers to be machined per thousand € 170.00
18 insertions 20 % 12 pages 20 % Product samples on request
Multi-year contracts on request Minimum ad size: full-page
Combination More ad specials on request
Special rate in combination with Straße und Autobahn
and Straßenverkehrstechnik: 10 % discount
(condition identical size & colour in the same month) 5 Contact
Kirschbaum Verlag GmbH
3 Classified advertisments Siegfriedstraße 28, 53179 Bonn
www.kirschbaum.de
Single column millimetre rate for Phone +49 (0)2 28 9 54 53-26, -23
Commercial ads (= 44 mm width/4 column) each mm € 3.90 Fax +49 (0)2 28 9 54 53-37
Commercial ads (= 58 mm width/3 column) each mm € 4.70 Mailto anzeigen@kirschbaum.de
Job vacancies
Situations wanted each mm € 3.90 6 Terms of payment
Private ads Payment in full without deductions inside of 21 days after receipt of invoice;
2 % discount for payment by direct debit
Other sales/bid each mm € 3.90
Miscellaneous ads each mm € 3.90 Bank details: Postbank Köln IBAN DE 22 3701 0050 0227 6205 05
Box number fee incl. Postage each mm € 12.00 BIC PBNKDEFFXXXVAT ID no. DE 122272691
8–9
Straße
Autobahn
und
Media Data 2019
Trade journal
Formats and technical data
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
F
Rate list no. 54 . valid from 1 October 2018
Formats type area (wide x high), b/w-prices Formats with bleed (wide x high), b/w-prices
*plus 3 mm per trimmed edge
€ 2 310,–
€ 7,790.00 / € 8,135.00 € 3,660.00 € 2,800.00 € 2,800.00 € 2,420.00 € 2,420.00
€ 4,005.00 € 3,145.00 € 3,145.00 € 2,765.00 € 2,765.00
2/1 page with gutter bleed 1/1 page 3/4 page high 3/4 page wide 2/3 page high 2/3 page wide
396 x 260 mm 185 x 260 mm 138 x 260 mm 185 x 192 mm 122 x 260 mm 185 x 172 mm
bleed bleed bleed bleed bleed bleed
420 x 297 mm* 210 x 297 mm* 152 x 297 mm* 210 x 189 mm* 133 x 297 mm* 210 x 169 mm*
€ 1,880.00 € 1,880.00 € 1,250.00 € 1,250.00 € 980.00 € 980.00 € 980.00
€ 2,225.00 € 2,225.00 € 1,595.00 € 1,595.00 € 1,325.00 € 1,325.00 € 1,325.00
1/2 page high 1/2 page wide 1/3 page high 1/3 page wide 1/3 page wide 1/4 page high 1/4 page wide
91 x 260 mm 185 x 128 mm 58 x 260 mm 185 x 84 mm 91 x 128 mm 44 x 260 mm 185 x 64 mm
bleed bleed bleed bleed bleed bleed bleed
104 x 297 mm* 210 x 146 mm* 70 x 297 mm* 210 x 106 mm* 104 x 146 mm* 60 x 297 mm* 210 x 86 mm*1 Magazine format 8 Data archiving
210 mm wide x 297 mm high, DIN A4
Data are archived; unchanged re-
Untrimmed: 213 mm wide x 303 mm high
petitions are therefore possible in
most cases. Any guaranteeing of
2 Type area the safety of your data can not be
185 mm wide x 260 mm high assumed.
4 columns à 44 mm width
3 columns à 58 mm width
9 Warranty
e do not accept any liability for
W
3 Printing and binding method the printed result if incomplete
Off set print (sheets), saddle stitching or deviating data are delivered
(texts, colours, images). You will
XIS
4 Data transmission be charged for any erroneous re- MARKT UND PRA
MARKT UND PRAX
mailto: anzeigen-druckunterlagen@kirschbaum.de productions due to incomplete
nik aktuel l
Enquiries: +49 (0)2 28/9 54 53-23 or incorrect data, false settings
or incomplete information. This
Straßenbautech
applies also to any additional ROAD UND MINE
RAL TECHNOLO
GIE
der Conexpo 201
7
5 Data formats typesetting, repro work and to the Wirtgen Group
auf
in Las Vegas
Anfang März
e recommend that you submit PDF/X-3 data. Open-format data (e.g. InDesign,
W
präsentierte
production of erroneous proofs.
Wirtgen Gro
der Conexpo
über 40 Ex- Agg in Las V
roduktneuheiten,
Quark XPress etc.) can also be submitted. The file must be of at least printable P ponate und ein
umfangreiches
trum: Anfang
Dienstleistungsspek en Group auf
Premiumpro
und innova
Technologi
quality, meaning that all fonts used must be embedded; halft one images require
Wirtg Road und M
März zeigte die
llungsfläche im
3.712 m² Ausste
a resolution of at least 300 dpi, and line art at least 600 dpi. 10 Contact Las Vegas Conve
miumprodukte
den Geschäftsfe
ntion Center Pre-
und Lösungen
ldern Road und
s.
aus
Mineral Technologie
n innovative
ieter Sturm,
D Im Fokus stande ologien für
Maschinen und
den Straßenbau,
Techn
die Straßenin-
6 Colours
und
die Gewinnung
+49 (0)2 28-9 54 53 - 23 standsetzung,
Aufbereitung
von Nutzminerali
-
n Rohstoffen
en und mineralische
d.sturm@kirschbaum.de
Bau-
Recyceln von
Print colours (CMYK) according to ISO 12647-2 (PSO); special colours are possi- sowie für das
stoffen.
nach Las Vegas
, wicklung für
den lei
rucheinsat
Innovationen mit
ble on request. Particular reference is made to the ECI standard off set profiles Deputy Advertising Manager/ Kaltfräsen und
Gleitschalungsfe
rtiger Vögele freuen.
präsentierte sich
Aus der Mini Class z. B. neue Tandemwalzen der
der SUPER 700-
die per-kompakten
HD CompactLin
su- ken Steinb
e robuste Anlag Diese
brauchsarmen
e ist mit
als 6 Kaltfräsen, war: stattet, de
Ad Scheduling
zu sehen
Nicht weniger 3i. Außerdem und der Serie HD+. die trieb ausge
for conversion and checking of the colour space (ICC Colour Management); the 1 Gleitschalun
gsfertiger sowie
1
erechte Nach-
Gerät für die fachg Betoneinbau
neuen 10-Fu
ß-Fertiger SUPER Ganz neu in Nordamerika sind
2003-3i. Die
2000-3i und SUPER Maschinen Tandemwalzen
der Serie DV+
mit trieb per
externer S
sung ermöglicht.
D
Class Sie verdichten uous Feed
beiden Highway
ECI_Off set_2009 package can be obtained free of charge from www.eci.org. behandlung beim
feierten auf der
Conexpo US-Pr
e-
sind speziell für
den Bau von Au-
nen und großfl
ächige n
Schemellenkung.
ge- extrem präzis
.
e – auch auf
engs- te Contin t eine o
gewährleiste
slastung, so
miere.
Wirtg en für die tobah Anwen dunge n geeig- tem Raum nzüge n erweitert cherau ial pro S
So präsentierte werblichen Bei den Walze 470 t Mater
und wirtschaftli- net. reiche Serie H mit reitet werden könne
leistungsstarke n - Hamm die erfolg bis zu
ng von Straße wurden der Sprüh llen der Klasse Auf dem Stand
che Instandsetzu Darüber hinaus et, neuen Mode
eistungs-Kaltfrä- fertiger SUPER 1800-3i SprayJ die Vielzahl an ter
7 Proof
die neuen Hochl 84 inches. Durch dem drei Vertre
mit der sowie der Vö- könne n a
W 220i,
der SUPER 2100-
3i varianten chen EVO Serie
sen W 250i und Off- Ausstattungs inenvermietung
W 120 CFi zwei gele PowerFeeder MT 3000-2i sie für die Masch recher MOB
W 150 CFi und zialis- Kegelb
neuen Generation set gezeigt. für Erdbau-Spe Si EVO, der Prallb
r
Modelle der si- ebenso wie
Colour-reproducing proof based on the “Media Standard for Printing” (bvdm). Kompaktfräsen
esten Kleinfräsen-
sowie aus der neu- Besonders erwähnenswert und
Generation die ght der Vöge-
cherlich ein Highli brandneuen ßerdem zeigte
ten konfektioni
ert werden. Au- MR 130 Zi EVO2 u
Hamm eine neue brecher MOBICAT
deren Gewic ht
35 Ri. stellung: die iradwalze, Sie überzeugen
W 60 Ri und W
Digital proofs must include the FOGRA Media Wedge in order to check colour re- Premiere feierte
schalungsfertiger
auch der Gleit- le-Aus
SP 64i. Er bildet
8-Fuß-Masc hinen SUPER
1703-3i. Die
1700-3i Gumm
beiden extrem
einfac h aufba llastiert wer-
Maßen ,
m- und flexibl Na
guter Tr
en Ei
SP und SUPER Class fei- den
kann.
den Modellen Modelle der Tande
production; it is available (at a charge) from www.fogra.org. Physical proofs must zusammen mit
61i und SP 62i
- Fertiger
der Universal
die neue SP 60-Se erten auf der Conexpo ihre
das weltweite
Er-
Welt- Die neuen
walzen-Serien
nzüge der Serie
H nutzen
ten sowohl im
DV+ und HD+ sowie im Recycling. Mi
rektantrieb könn
rie, die künftig t. Dabei premi
ere.
1700-3i der Walze
contain an offi cial print control strip. folgsmodell SP
kombiniert die
500 ersetz
SP 60-Serie die
des SP 500 mit
An- Der Raupe
und der Radfe
nfertig er SUPER
Maschinen, die
das innova tive Bedien
rtiger SUPER 1703- Drive. Es besticht durch seine
konzept Easy
kla-
Struk- ben
gen sparsa m un
werden. Gle
wendungsvielfalt 3i sind modernste omisch optimierte hohe Leistu
Art-Technologien dun- re, ergon neutral eine
den State of the Vielzahl von Anwen Ein- tur mit wenigen, sprach produktqualität
ren SP 90-Se rie. für eine Typisc he Bedien elemen- de
et sind. neten nzept
der nächst größe g gen geeign n gekennzeich aller dienko
eisende Lösun sind Nebenstraße ist die Bedienung eine intu
Als zweite wegw n satzgebiete kom- ten. Dabei die laubt
ativ hochwertige ahnen. Durch ihre , angepasst an beste V
für den qualit das und Autob er Walzen gleich Bau- bietet
komplettierte sind die Fertig Funktionen der
Betoneinbau TCM 180i pakte Bauweise und komm u- spezifischen keiten.
erät bliche
Nachbehandlungsg ideal für gewer reihen.
Premieren-Expo- einsätze. Weitere In
in Las Vegas die nale Anwendungs
nate von Wirtg
en. Brechanlagen WIRTGEN GRO
Asphalt- und en Kegelbrecher 78 Win
iger Mit dem mobil stell- D-535
Asphaltstraßenfert Erdbauwalzen MCO 11 PRO www.wirtgen
ologie n durf- im Bereic h MOBICONE neues te Ent-
Auf innovative
Techn Weltmarktführer te Kleemann
seine
Messe besuc her bei den Der nwalz en brachte viele
ten sich die von der Straße S
inen und Einbaubohlen
Masch
10–11 255-262_STA_0
3_2017.indd
255Straße
Autobahn
und
Media Data 2019 Trade journals Supplements
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
Supplements
The submission of a binding sample, if need be a dum- Formats
The distance between the sticker and the trimmed edges
my sample, with statement of the size and weight is of the journal must be at least 10 mm.
necessary before order acceptance and confirmation.
Supplements must be designed in such a way that they The format regulations of Deutsche Post AG
are identifiable as advertising and cannot be mistaken as apply to postcards:
being editorial content. Supplements will be positioned Length 140 mm to 235 mm, width from 90 mm to 125 mm.
according to technical possibilities. The length must be at least 1.41 times the width.
The adhesive edges must be parallel with the spine and
Supplement notice
A notice concerning the supplement will be included free facing the spine in the case of attached postcards or
of charge in the advertising section. product samples.
Required print run The print run can vary, so kindly request information in
each case.
Delivery date 14 days before publication
edge
adhesive
Format
adhesive
Not more than 205 mm wide × 290 mm high
collar
collar
edge
Technical information Supplements are inserted as loose copies. Maximum
size 205 × 290 mm. They must consist of one piece only
and be manufactured in such a way that any additional
processing is unnecessary. Processing difficulties and
any additional work (e.g. folding) shall be charged sepa- insertion direction
rately. adhesion to the front adhesion to the back
Supplements printed on a material other than paper can of a printed sheet of a printed sheet
only be accepted after you have submitted a binding
sample to check and confirm its suitability for processing
and shipping.
Required print run The print run varies, so kindly request information in
Advertising media A
dvertising materials (postcards, prospectuses, product each case. 200 copies must be added to the print run for
Stickers samples etc.) that are stuck to supplements or full-page technical reasons.
ads are charged as supplements in addition to the cost of
their carriers and any technical processing. Postal address johnen-druck GmbH & Co. KG
You must submit the advertising motif with the attached Industriegebiet Bornwiese, 54470 Bernkastel-Kues
advertising medium (stand sample, dummy if necessary).
Product samples can only be accepted after you have Please include a delivery slip and delivery notice with
submitted a binding sample to check and confirm its suit- your consignment: Straße und Autobahn, issue no. …
ability for processing and shipping.Straße
Autobahn
und
Media Data 2019
Trade journal
Title portrait
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
1
1 Name Straße und Autobahn
12 Ads Michael Dietl (responsible)
2 Brief profile “Straße und Autobahn” is the scientific technical journal m.dietl@kirschbaum.de
to research, set of rules and realisation for planning, con- Dieter Sturm (Deputy), Phone +49 (0)2 28-9 54 53-23
struction and company of traffic arrangements. Primarily, d.sturm@kirschbaum.de
roads and streets, but also bridges, tunnels, pedestrian Elisabeth Kozur, Phone +49 (0)2 28-9 54 53-26
zone, parking bays or noise protection belongs to it. The e.kozur@kirschbaum.de
trade journal is directed at the decision-makers in busi-
ness, administration and science sectors.
13 Editors Dr.-Ing. Michael Rohleder (Editor-in-Chief ),
3 Target group Decision-maker in road construction enterprices, road and rohleder@strasse-und-autobahn.de
administration at municipal, state and federal level, plan- Manuela Faßbender, fassbender@strasse-und-autobahn.de
ning- and engineering offices, universities. More informa-
tion you will find in the reader-structure-analysis. Market and practise:
Michael Dietl, markt+praxis@kirschbaum.de
4 Published monthly 12 issues per year
14 Scope analysis 2017 = 12 issues
5 Magazine format DIN A4 Total scope: 1.048 pages = 100,0 %
Editorial section: 927 pages = 88,5 %
6 Year 70. Year 2019 Advertising section: 121 pages = 11,5 %
which
7 Prices
Annual subscription
Single issues
€ 128.00
€ 16.00 } plus
Shipping
Job openings and classifieds:
Bound inserts
22 pages = 18,2 %
–
Publisher’s own ads: 41 pages = 33,9 %
8 Puplication by the Road and Transportation Association (FGSV), Cologne, Supplements: 19 pieces
Federal Association of Road Construction and Traffic Engi-
neers e. V. (BSVI), Munich, Austrian Research Association 15 Content analysis of the editorial section
for Roads, Railways and Transport (FSV), Vienna. Total scope: 927 pages = 100,0 %
road construction technology 217 pages = 23,4 %
9 Membership/ Road management 54 pages = 5,8 %
Participation IVW, FGSV Earth and ground moving,
civil engineering 76 pages = 8,2 %
10 Publishing house Kirschbaum Verlag GmbH Road planning 51 pages = 5,5 %
P.O. Box 21 02 09, 53157 Bonn Street research 107 pages = 11,5 %
Siegfriedstr. 28, 53179 Bonn Technical regulations 97 pages = 10,5 %
+49 (0)2 28-9 54 53-0 (Reception) Work place safety 30 pages = 3,3 %
+49 (0)2 28-9 54 53-27 Market and practice
www.kirschbaum.de – Special 125 pages = 13,5 %
– Road construction technique News 116 pages = 12,5 %
11 Publication by the Road and Transportation Association (FGSV), Cologne Other topics 54 pages = 5,8 %
12–13Straße
Autobahn
und
Media Data 2019
Trade journal Circulation
and readership evaluation
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
2
Circulation survey Readership by post codes
Circulation analysis verage copies per issue for the period
A
(1 July 2017 to 30 June 2018) 1 460 7,5 %
Print run: 6,600 2 492 8,0 %
Distributed
circulation: 6,476
of which internationally: 347
2 1 3 564 9,2 %
4
4 576 9,4 %
Paid circulation: 2,276 of which internationally: 172
Subscriptions:
Individual sales:
1,849
–
of which copies to members: 491
3 5 1.254 20,5 %
Other sales: 427 0 6 596 9,7 %
5 175
7 568 9,3 %
Free copies:
Remaining, archive and
4,200
6 9 8 503 8,2 %
specimen copies: 124
7 9 548 8,9 %
8 443
419 0 568 9,3 %
6,129 100,0 %
Geographical readership analysis
Share of distributed Brief description of the survey method
circulation: 1. Method: Recipient structure analysis by data analysis
Economic area % Exemplare – full survey
2. Population: distributed national circulation 6,129 = 100 %
National 94,6 6,129 3. Sample: Full survey
4. Surveyed target persons:
International 5,4 347 The personal recipients in organisations registered in the file
5. Survey period: 27 July 2018
Distributed circulation: 100,0 6 ,476
6. Implementation of the survey: Kirschbaum Verlag GmbHStraße
Autobahn
und
Media Data 2019 Website Portrait
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
1
1 Web address 8 Discounts
www.strasse-und-autobahn.de 3 months – 5 % 6 months – 10 %
9 months – 15 % 12 months – 20 %
2 Brief profile
The online platform www.strasse-und-autobahn.de showcases 9 Terms of payment
the trade journal “Straße und Autobahn” and offers additional
information, including: Payment in full without deductions inside of 21 days aft er receipt of invoice;
2 % discount for payment by direct debit before the publication date:
– Latest news
– An archive of issues Bank details: Postbank Köln IBAN DE 22 3701 0050 0227 6205 05 BIC PBNKDEFFXXX
– Dates and events. VAT ID no. DE 122272691
3 Target group
Planning and engineering firms for road construction and systems,
as well as road and traffic administration at the municipal, state
or national level. Decision-makers in administration, science and
business.
4 Publishing house
Kirschbaum Verlag GmbH
P.O. Box 21 02 09, 53157 Bonn
Phone: +49 (0)228-9 54 53-0
www.kirschbaum.de
5 Editors
Michael Dietl
m.dietl@kirschbaum.de
6 Contact for online advertising
refer to page 17
7 Data delivery
At least 5 days before the start of publication, by e-mail to
d.sturm@kirschbaum.de
File formats: GIF, JPG, Flash (Shockwave) (max 75 KB), no scripts.
Please request the detailed technical specifications.
14–15Straße
Autobahn
und
Media Data 2019 Website Ad rates
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
P
Rate list no. 7 . valid from 1 October 2018
Banner formats
Straße Straße Straße
Autobahn Autobahn Autobahn
und
und
und
Full-size banner top Full-size banner bottom Vertical banner
Homepage Homepage Homepage
Format: 468 x 60 Pixel Format: 468 x 60 Pixel Format: 165 x 290 Pixel
Price/1 month: € 440.00 Price/1 month: € 440.00 Price/1 month: € 550.00
Sections Sections Sections
Format: 468 x 60 Pixel Format: 468 x 60 Pixel Format: 165 x 290 Pixel
Price/1 month: € 280.00 Price/1 month: € 280.00 Price/1 month: € 350.00
All prices are exclusive of VAT.
Please request the Terms and Conditions for Advertising and Entries in Online Media Rotating banner (max. 3x rotation),
* Sections: Archive of issues, dates and events at the same position at randomStraße
Autobahn
und
Media Data 2019 Contact/team
Publication by FGSV, Cologne · FSV, Vienna · BSVI, Munich Kirschbaum Verlag GmbH · Siegfriedstr. 28 · 53179 Bonn · Phone (02 28) 9 54 53-0 · Fax (02 28) 9 54 53-37 · anzeigen@kirschbaum.de · www.kirschbaum.de
Michael Dietl Dieter Sturm Elisabeth Kozur Sabine Pfenningschmidt Dr.-Ing. Michael Rohleder
Publishing manager Deputy Media Consultant and Media service Editor-in-Chief
print & digital Phone +49 228 9 54 53-23 sales Benelux, Denmark, Phone +49 228 9 54 53-46 An Lyskirchen 14
Phone +49 228 9 54 53-47 d.sturm@kirschbaum.de France, Great Britain, s.pfenningschmidt@ D-50676 Cologne
m.dietl@kirschbaum.de Switzerland kirschbaum.de rohleder@strasse-und-autobahn.de
Phone +49 228 9 54 53-26
e.kozur@kirschbaum.de
More publications in the -
Kirschbaum publishing houseYou can also read
