PROFESSIONAL COMMUNICATION - BACHELOR COMMUNICATION OF - www.simge.edu.sg - SIM Global Education
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BACHELOR
OFCOMMUNICATION
PROFESSIONAL
COMMUNICATION
www.simge.edu.sg
The programme is developed and awarded by RMIT University, Australia
02 04
Welcome SIM
CONTENTS Messages
10
Group
13
Bachelor of Application
Communication and Admission
(Professional
Communication)
02
06 07 08
Student Student Learning RMIT
Life Centre University
01
WELCOME
MESSAGES
Welcome to SIM Global Education respective fields and communities.
(SIM GE) – A global campus with We also aim to inspire passion in
over 10 top-ranking international them to excel and to strive for
universities from the UK, the US, bigger goals.
Europe and Australia. As a premier
institution of higher learning, we In today’s fast-changing world, the
are a gateway to the world with a ability to adapt and evolve will give
wide range of academic you an edge. With our multicultural
programmes to choose your ideal learning environment and diverse
learning pathways from. campus life, you will gain the skills,
knowledge and insights you need
SIM GE is the global education arm to be career ready. These will
of the Singapore Institute of enable you to gain a Global Edge
Management (SIM Group) which as you make your mark in the
was an initiative started in 1964 by global workplace of the future.
the Economic Development Board
to support Singapore's I invite you to come and be a
Gain a Global industralisation. As one of the
largest and leading private
member of our community, and
discover how, like them, you can
Edge at SIM GE educational institutions in Singapore,
we take pride in our reputation for
fulfil your aspirations by embarking
on an exciting educational journey
for the global quality academic standards and a
vibrant student experience.
with us.
workplace in the At SIM GE, we are committed to Dr Lee Kwok Cheong
future economy delivering a holistic education to
empower individuals in their
Chief Executive Officer
SIM Global Education
02
The global professional RMIT is excited to bring the
communication industry is highly Professional Communication
competitive and ever-changing, programme to SIM Global
with practitioners succeeding Education. Offered in Melbourne,
because of interdisciplinary, Vietnam and Singapore,
intercultural, creative and Professional Communication is the
leadership skills. University’s flagship global and
interdisciplinary communication
RMIT’s School of Media and degree that focuses on practice-
Communication meets this global led, project-based learning.
industry challenge by nurturing
work-ready graduates who can At SIM GE, your coursework will
easily work in media and offer a unique opportunity to
communication roles such as engage in professional training
professional communicator, that meets the demands of the
corporate and government contemporary media and
communicator, account service communication industries.
RMIT is ranked manager, creative services
manager and media producer.
among the world’s RMIT is ranked among the world’s
Professor Lisa French
Dean, School of Media and
top universities top 100 universities for
Communication and Media Studies
Communication
RMIT University
for Communication in the 2018 QS World University
Rankings by Subject.
and Media Studies
03
SIM
GROUP
SIM Global Education
A leading private education
institution
SIM Global Education is the global
education arm of the Singapore
Institute of Management (SIM
Group). Founded in 1964 on the
initiative of the Economic
Development Board to support
Singapore’s industrialisation, the
SIM Group also offers its
educational and training services
through three other brands: SIM
International Academy (SIM IA),
40
SIM Professional Development (SIM
PD) and Platform E.
SIM Global Education (SIM GE)
offers quality overseas academic
programmes awarded by top-
ranking and reputable universities.
COUNTRIES
150,000
SIM GE’s approach towards a
holistic education is to develop
students with a global edge for the
global workplace with ability and
adaptability for employability in the
future economy. With over 150,000
alumni and about 19,000 students
from over 40 countries, SIM GE is a
leading private education institution
in Singapore.
ALUMNI
04
Over 10
international
universities,
1 global
campus
Scan
for Virtual
Campus Tour
Why Study at SIM GE?
AWARD-WINNING INSTITUTION STUDENT-CENTRIC CAMPUS BOND-FREE SCHOLARSHIP &
Top 3 Best Private Institute for eight Wi-Fi enabled campus with BURSARY
consecutive years in the annual comprehensive facilities for Scholarships are available to
AsiaOne People’s Choice Awards. students’ academic and recreation students who excel in academics,
needs. sports or arts.
BOOST EMPLOYABILITY
82.7% of graduates found jobs VIBRANT STUDENT LIFE NETWORK FOR SUCCESS
within 6 months of completing Participate in over 70 student clubs A multitude of learning resources and
their Bachelor studies. with year-round activities in arts, networking events for students and
Source: SIM GE Graduate Employment Survey culture and sports. graduates offered through SIM GE
2016/2017
platforms and SIM Membership.
DEDICATED STUDENT SUPPORT
THROUGH-TRAIN PATHWAY
Support services include academic ALUMNI ENGAGEMENT
Over 80 full-time and part-time
support at Student Learning Stay connected even after
academic programmes through
0
Centre, a dedicated Student graduation – benefit from events
over 10 partner universities at
Services Centre, Student Wellness organised by SIM GE Alumni
diploma, undergraduate and
Centre, and initiatives such as Office or volunteer your time
postgraduate levels.
financial assistance schemes and through mentorship initiatives.
counselling services.
GLOBAL PERSPECTIVES &
INSIGHTS
Exposure to diverse cultures and a
global network of faculty and peers
bring broader perspectives to
learning.
05
STUDENT
LIFE
24 CAREER DEVELOPMENT STUDENT DEVELOPMENT
hours in 1 day... Raise your employability quotient Sharpen your leadership and social
365
through industry internships or skills or pursue your passion in the
career-readiness initiatives like the arts and sports with more than
Talent Development Programme, 70 student councils and clubs
days in 1 year... Career Chapters and Mentorship available.
1095
Programme offered by Career
Connect. STUDENT CARE
Boost your overall well-being
days in 3 years... GLOBAL LEARNING through healthy living and wellness
Gain international exposure through programmes, or learn more from
overseas academic exchange peer mentors at our dedicated
Seize the now. programmes, study trips and
workshops.
Student Wellness Centre.
Make the most of your time
in SIM GE.
Grooming achievers outside the classroom Global exposure and learning opportunities Career fair offering internships and jobs
06
STUDENT
LEARNING CENTRE
The Student PEER-ASSISTED LEARNING
(PAL)
PROFESSIONAL SKILLS
Develop professional skills that
Learning Centre A student-to-student support are highly valued by employers
(SLC) is a one-stop centre network that provides academic through well-structured training
assistance for selected modules. programmes.
for student academic
support. Boost your WORKSHOP SERIES CONSULTATION SERVICES
Attend complimentary workshops Work with our advisors to improve
academic performance with on academic writing, study skills your skills in written and oral
our SLC resources. and personal effectiveness to hone presentation.
effective learning skills.
Peer-Assisted Learning (PAL) in session Digital Literacy Workshop The Talking Point Programme
07
RMIT
UNIVERSITY
RMIT is a global university of and career development in the of Media and Communication
technology, design and enterprise. Victorian Government’s 2015 maintains this principle as a key to
One of Australia’s original International Education Awards, the success of our teaching
educational institutions founded in confirming its reputation for programmes, the employability of
1887, RMIT University now has producing graduates who are highly our graduates and the impact of
84,000 students. valued by employers world-wide. our research projects.
The University enjoys an With three campuses in Melbourne, Our media connections reflect the
international reputation for two in Vietnam, and a centre in variety of our programmes and
excellence in professional and Barcelona, RMIT is a truly global discipline clusters. We have, for
vocational education, applied and university. RMIT also offers example, maintained a mutually
innovative research, and programmes through partners in beneficial relationship with a
engagement with the needs of Asia and enjoys research and Melbourne broadcaster, Triple R,
industry and the community. industry partnerships on every since the station’s first transmission
continent. in 1976. We have a more recent but
RMIT has a 5-Star QS ranking for equally exciting relationship with
excellence in higher education and School of Media and SYN FM, operating from a studio
is globally ranked among the top Communication situated on campus, and Channel 31.
250 universities in the 2018 QS RMIT’s School of Media and
World University Rankings. Communication is at the forefront The School’s programmes are
of media and communication wide-ranging but are all focused on
Collaborating with industry to education, research and practice. making meaning in the
provide solutions, new ideas and The School is committed to contemporary world. They include
processes that deliver real building an internationally oriented, Communication Design, Games
outcomes is an integral part of industry-relevant and intellectually Design, Animation, Music Industry,
RMIT’s teaching, learning and vibrant community of students, Screen, Media, Photography,
research. This approach means that educators, professional media- Creative Writing, Public Relations,
when entering the international job makers, creative practitioners and Journalism, Advertising and
market, RMIT graduates possess a communication designers, so that Professional Communication. All our
broad knowledge base, industry- our students will thrive in their programmes are among the most
focused skills, and an ability to think chosen areas of expertise. Industry highly sought-after in Australia.
critically and creatively. and community connections have
been a hallmark of RMIT’s value
The University was recognised for system since the University’s
excellence in student employability inception 130 years ago. The School
08RMIT University’s flagship Bachelor forefront of the new media
Why study SIM-
of Communication (Professional
Communication) degree has
landscape. Our students and
graduates have won national and
RMIT’s Bachelor
attracted international students international awards in of Communication
since the early 1990s. photography, advertising,
journalism, public relations, (Professional
The School of Media and
Communication prepares students
communication design and media.
Communication)
to become leaders in the global Students and staff are engaged in
media and communication industry. meaningful, leading-edge Accreditation
Our alumni work in prominent international research and Fully accredited Australian
positions in Asia, US, Europe and education that aims to understand undergraduate degree
Australia, and many of our and solve real-world issues through
graduates play key roles in business, media and communication. Effective Learning
government and non-governmental A combination of lectures, case
organisations at national, regional By launching the Bachelor of studies, assignments, business
and international arenas. Communication (Professional simulations, presentations and
Communication) at SIM Global in-class discussions
RMIT’s communication programmes Education, we continue our tradition
integrate the skills that industry of providing students with a Excellent Support
requires with a flexible approach to professional education experience Regular visits by RMIT academic
the technologies which allow that offers them a clear pathway staff and stringent standards
information delivery to be into the communication professions. ensure quality of support and
increasingly immediate, teaching
sophisticated and accessible. Our RMIT’s numerous engagements
teaching practices provide students with universities world-wide will International Network
with opportunities to learn by doing enhance our new offering in Connect with the vast network of
in an authentic workplace Singapore. As an international RMIT alumni; a community of over
environment, guided by academic university of technology, design and 39,000 SIM-RMIT graduates alone
staff who are also leading industry enterprise, RMIT’s global
practitioners. connections will provide an Practical Curricula
international experience to every Designed with industry inputs;
Our specialised expertise in media, student’s learning and development. integration of theory with practice
journalism, film, television and
public relations puts us at the Proven Track Record
Over 30 years of partnership
between SIM and RMIT
09BACHELOR OF COMMUNICATION
(PROFESSIONAL COMMUNICATION)
Overview These modules will assist you to • Critically analyse, synthesise
The Bachelor of Communication develop an understanding of the and reflect on professional
(Professional Communication) is application of media and communication in both local and
an interdisciplinary communication communication in a socio-cultural international contexts.
degree designed to provide you context. • Demonstrate creativity, critical
with a professional education, thinking and innovation when
including specialist study in The programme has been designed identifying and solving problems
advertising and public relations. to prepare you to work in in diverse contexts within the
The programme aims to develop professional communication in an professional communication field.
your knowledge of broader international context. You will • Communicate using diverse
communication theories and demonstrate a collaborative and formats and strategies to
issues, enhance your professional professionally informed approach to audiences within and external to
skills and locate your knowledge your work. your discipline.
and skills within an Asian Media • Work with others in a
and Culture context. As a graduate of this programme, range of roles and contexts,
you will be able to: demonstrating cultural,
The programme enables those • Critically analyse and apply a environmental and social
holding diplomas in communication diverse and industry relevant awareness and ethical and
studies or related fields, as well as body of knowledge and skills reflective practice.
school leavers wanting a career in to the field of media and • Apply initiative and judgment in
the communications industry, to communication in a global planning, problem solving and
develop their skills and expertise context. decision making in your practice
and ensure industry relevance in • Plan, produce and evaluate or future study.
their career. innovative content, optimising • Identify, evaluate and critically
uses of technology that analyse cultural, historical and
What you will achieve meets the needs of diverse theoretical practices which
The Professional Communication stakeholders in an international contextualise your professional
programme provides a combination environment. practice and further study.
of practical training in
communication and media with Duration and Intake
in-depth study of a number of
selected areas. Category
Duration (months)
Intake
(Full-time)
There are two strands of modules A 24 Jul
within the degree:
• Professional and B 18 Jan
• Contextual Studies C 8 Nov
In the Professional strand, you will Credit exemptions will be granted to applicants who attain the relevant
undertake foundation modules in qualifications. Refer to website for the qualification categories.
advertising, journalism, media and
public relations. You will then Nov to Dec May to Jun
complete specialist modules in the Term Jul to Oct Jan to Apr
(Intensive) (Intensive)
areas of advertising and public
Classes Jul – Mid Oct Nov – Late Dec Jan – Mid Apr May - Late Jun
relations. In the Contextual strand,
you will undertake a sequence of Break Mid to end Oct Late to end Dec Mid to end Apr Late to end Jun
modules in the humanities
Result Release End Nov End Jan End May Mid Jul
discipline Asian Media and Culture.
10Modules Learning Approach Mode of Delivery
• COMM2286 Mass Media in Asia In this programme, students will Classroom learning comprising:
• COMM2282 Modern Asia experience a variety of learning and • Activities
• COMM2283 Foundations of teaching approaches, in developing • Exercises
Public Relations the skills of a media and • Lab work
• MKTG1315 Introduction to communication professional. • Lectures
Advertising Learning and teaching approaches • Online learning
• COMM2732 Making Media may include lectures with • Self-study
• COMM2729 Features and presentations, online components, • Group work
Storytelling interactive lessons with case studies, • Projects
• GRAP2504 Creative Advertising work-integrated learning, self- • Case studies
• COMM2279 Managing a managed learning activities and
Communication Business other forms of learning approaches Each lesson is typically three hours.
• COMM2733 Professional which prepare students for their
Communication: Contemporary professional practice. Assessment
Approaches to Media and • Individual / Group Assignments
Communication RMIT University also provides an • Projects
• COMM2731 Interdisciplinary online learning and information • Continuous assessment such as:
Communication Project portal, myRMIT, accessible at www. – Essays
• COMM2287 Asian Cinemas rmit.edu.au/myrmitstudies for – Presentations
• COMM2294 Communication students with a central point of – Literature reviews
Strategy and Planning access to online learning resources. – Online publications
• COMM2278 New Media, New myRMIT is an important and – Class participation
Asia valuable communication tool for all – Class test
• COMM2728 Contemporary PR students and staff.
Research Assessment vary from module to
• GRAP2693 Art Direction Students can log in to myRMIT to: module, and is not limited to the list
• GRAP2694 Copywriting • access their student email above.
• COMM2444 Exploring Asian account
Popular Culture • access student information Accreditation
• COMM2490 Client Management guide The Bachelor of Communication
• COMM2730 Influence and • access online module (Professional Communication)
Impact in Public Relations materials via RMIT's Learning programme is a fully accredited
• COMM2727 Professional Management System Australian undergraduate university
Communication Studio • view online resources and degree.
learning activities created by
Modules are either fully taught by RMIT lecturers
lecturers, Singapore-based lecturers or • view results (via the Enrolment
co-taught by both RMIT and Singapore-
Online link)
based lecturers.
• collaborate with RMIT
University lecturers and fellow
Refer to SIM GE website for
students
detailed programme structure and
module outlines.
Students are encouraged to access
myRMIT regularly to connect with
the University.
"The modules I’ve learnt in SIM-RMIT are
applicable to what I do currently. The professors
also ensured that lectures were conducted
interactively. Listening to the perspectives of my
classmates allowed a wholesome experience
in class. Case studies were used extensively to
facilitate learning, too." (2017)
Deeshraf Elias
Graduate, Class of 2016
Head of Marketing
PALO IT
11Career Prospects Admission Criteria English Language Requirement
Graduates will have the skills, • 3 GCE ‘A’ level passes; or • Minimum C or better in
industry-related knowledge and minimum of 3 H2 level subjects General Paper at AS/H1 level
confidence to work in journalism, with a pass or above or Knowledge & Inquiry at H2
public relations, newspaper and • An approved Polytechnic level; OR
magazine editing, corporate Diploma from any of the local • Have successfully studied
communication, marketing, polytechnics; OR Singapore Cambridge ‘A’ levels
management, specialist writing, • An approved Diploma at a Singaporean high school
communication research, market or Advanced Diploma for at least 2 years and met the
and audience research and other from Singapore Institute academic entry criteria of 3 A/
areas related to the communication of Management or other H2 level passes; OR
industries. Graduates may further institutions; OR • Successful completion of a
their studies in the Master of • An approved Degree from RMIT recognised approved Diploma
Advertising or the Master of University or other institutions qualification or higher, where
Communication. the language of instruction was
For detailed approved listing of English
Alumni local qualifications by RMIT
Upon successful completion of the University and information on the For detailed information on the
Bachelor of Communication requirements for international English Language requirements,
(Professional Communication) qualifications, please refer to the please refer to our website.
degree, graduates will be eligible SIM GE website.
for membership of the RMIT Programme Fees
University Alumni. For more The list and associated groupings
Category Fees
information visit are periodically updated as new
www.alumni.rmit.edu.au diplomas are assessed and existing A S$44,940
diplomas are re-assessed or when
B S$29,960
Candidature Period changes to the content of a
diploma occur. C S$14,980
Category Candidature Period
A 36 months Other qualifications will be Fees are inclusive of prevailing GST and
considered on a case-by-case basis payable in instalments. The amount of
B 27 months each instalment is dependent on the
by the university.
number of credits undertaken for each
C 12 months
term. Fees do not include textbooks.
If applicants do not satisfy the Please refer to the SIM GE website for
There will not be any refund or university minimum academic entry the latest fees.
recourse should the student fail to requirement, they may be able to
complete the programme within satisfy the requirement if they can
the candidature period. produce evidence of other
equivalent qualifications or
Minimum Class Size: 50 combination of qualifications and
In the event that the class cannot experience as assessed by RMIT
commence due to low take-up rate, University on a case-by-case basis.
applicants will be informed within
one month before programme
commencement.
12APPLICATION AND ADMISSION
How to Apply Following are the requirements SIM PL has appointed Etiqa Insurance
Visit www.simge.edu.sg/ge/how-to-apply which Singapore Institute of Pte. Ltd. and Lonpac Insurance Bhd
for the application process, list of Management Pte Ltd (SIM PL) has as our FPS insurance providers.
required supporting documents, put in place: Under the FPS insurance scheme,
documents verification process and students’ fees will be insured by the
more information. PEI-Student Contract FPS insurance providers pre-assigned
CPE, in aiming to enhance the by SIM PL. In case of events as stated
For an international applicant confidence of students and their above, students will be able to claim
applying to a full-time programme, parents in the quality of education their paid fees from the respective
you must submit an online Student’s in Singapore, has stipulated that FPS insurance provider.
Pass (STP) application form. all PEIs must sign a PEI-Student
Your Student’s Pass application Contract with students. The contract More details of the FPS can also be
is subjected to approval of sets out the terms and conditions found in the FPS Instruction Manual,
the Singapore Immigration & governing the relationship available at www.cpe.gov.sg.
Checkpoints Authority (ICA). between the student and PEI.
SIM PL will honour all terms and Medical Insurance
Application Fees conditions in the contract and in all SIM PL has in place a group medical
An application fee is payable communication materials. insurance scheme for all its students.
for each application form that is This medical insurance scheme
submitted. This fee (inclusive of the Students may request for a copy of will have a minimum coverage as
prevailing GST) is non-refundable the PEI-Student Contract from SIM follows: an annual coverage limit
and non-transferable. The fee will be PL or view it on the CPE website of S$20,000 per student, covers
fully refunded only if the intake does (www.cpe.gov.sg). up to B2 ward in government and
not commence. Unpaid applications restructured hospitals and provides
will not be processed. Cooling-Off Period for 24 hours coverage in Singapore
There will be a cooling-off period of and overseas (if student is involved
Payment Mode: MasterCard/Visa 7 working days after signing the PEI- in SIM PL-related activities)
credit cards or eNETS Student Contract. Students have the throughout the course duration.
right to cancel the contract within the
Local International
7 working days and be refunded the For more information on medical
Application applicants applicants highest percentage of the fees already insurance, visit:
Fees paid if the students submit written www.simge.edu.sg/ge/medicalinsurance
S$96.30 S$321.00* notice of withdrawal to SIM PL within
the cooling off period (refer to Clause Refund, Course Transfer, Leave of
*This does not include all fees related to 2.3 of PEI-Student Contract). After Absence and Withdrawal Policies
Student's Pass application. the cooling-off period, SIM PL’s refund For refund, course transfer, leave of
policy will apply. absence and withdrawal policies,
Private Education Act please refer to
Under the Private Education Act, Fee Protection Scheme www.simge.edu.sg/ge/refund
legislated in December 2009, a SIM PL adopts a mandatory Fee
Council for Private Education (CPE) Protection Scheme (FPS) to protect Confidentiality
was set up to regulate the private the paid fees of both local and SIM PL is committed to maintaining
education industry in Singapore. international students. The FPS the confidentiality of the student's
From 03 October 2016, the Council serves to protect the student’s personal information and undertakes
for Private Education became fees in the event that the PEI is not to divulge any of the student's
part of a new statutory board - unable to continue operations due personal information to any third
SkillsFuture Singapore (SSG). Under to insolvency, and/or regulatory party without the prior written
the new structure, the SSG Board closure. In addition, the FPS protects consent of the student SUBJECT TO
appointed the Committee for Private the student if the PEI fails to pay the obligation of SIM PL to disclose
Education (CPE) to carry out its penalties or return fees to the to any Singapore government
functions and powers relating to student arising from judgments authority any information relating
private education under the Private made against it by the Singapore to the student in compliance with
Education Act. courts. the law and/or to the organisation
conferring/awarding the qualification.
All Private Education Institutions
(PEIs) are required to comply with
the regulations under the Act in
order to continue operations.
13www.simge.edu.sg
Singapore Institute of Management Pte Ltd Photo Credits
Pages 1, 3 and 9: Photos courtesy of RMIT University,
461 Clementi Road Australia
Singapore 599491
Tel: +65 6248 9746 This brochure contains key information, accurate as at
time of print on 6 July 2018. For the most updated and
Fax: +65 6462 9411 complete corporate and programme information, refer
to our website at www.simge.edu.sg. SIM and RMIT
Email: study@sim.edu.sg
University reserve the right to change the information,
E-newsletters Subscription: www.simge.edu.sg/ge/enews including fees, herein at any time
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