MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE

 
MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
MEDIA DATA 2021
Print + Online
   facebook.com/armbanduhren.magazin
   instagram.com/armbanduhren_dasmagazin
                                           WWW.ARMBANDUHREN-ONLINE.DE
   linkedin.com/company/armbanduhren
MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
PUBLISHING HOUSE PARTICULARS AND GENERAL INFORMATION
Publishing House:	HEEL Verlag GmbH                            Printing material:	Martina Rolfs
                   Pottscheidt 1
                                                                                       Tel.: +49 (0)2223 9230-17
                   53639 Königswinter
                   Phone.: +49 (0)2223 9230-0                                          herstellung-zeitschriften@heel-verlag.de
                   Fax: +49 (0)2223 9230-26
                   www.heel-verlag.de                          Representative:         Nielsen 3b und 4
                   www.armbanduhren-online.de                                          (Baden-Württemberg und Bavaria)
Chief Editor:	Peter Braun                                                             Christian Keller Media
               Friedrichsplatz 12
               68165 Mannheim                                  	Boulevard de la Promenade 46
               p.braun@heel-verlag.de                                                  F-11220 Lagrasse
Frequency:                     Magazine issue 6 x annual                               Tel.: +49 (0)162 2015013
                               Catalogue 1 x annual                                    christian@kellermedia.eu
Price: 	
        Magazine issue € 7,90 (ePaper € 6,99)
        Catalogue issue € 19,90                                Terms of payment:	Advertisement rates plus VAT
                          according to IVW III/2020
             Circulation:	                                                            Payment after receipt.
                          Total circulation: 5.932 Expl.
                                                                                       USt-ID: DE 123 372 828
                          Paid circulation: 5.460 Expl.
                                                                                       General terms and conditions
Size of the magazine:          210 mm width x 297 mm height
                                                                                       of business and the supplementary terms
Managing Director    Sabine Blüm
                                                                                       and conditions of HEEL
Advertising Manager: Phone: +49 (0)2223 9230-27
	                   s.bluem@heel-verlag.de                                            publishing apply to all advertising orders.

                        Maren Isnenghi
Advertising Consultants	
Print & Online:         Phone: +49 (0)2223 9230-28             Bank accounts:	
                                                                              Deutsche Bank
                        m.isnenghi@heel-verlag.de                                      IBAN: DE74 3807 0059 0024 6769 00
 Monika Günther                                                                        BIC: DEUTDEDK380
 Phone: +49 (0)2223 9230-29
                                                                                       Sparkasse KölnBonn
	
 m.guenther@heel-verlag.de
                                                                                       IBAN: DE79 3705 0198 0000 0356 59
General terms and conditions see www.armbanduhren-online.de                           BIC: COLSDE33
MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
ABOUT US
For more than 25 years the HEEL Verlag has been serving the persistent fascination and interest in mechanical wrist-
watches by publishing the magazine ARMBANDUHREN and the annually ARMBANDUHREN Catalogue. These printed
issues are complemented by mobile offers, an attractive website as well as by relevant digital social media channels.
Our wristwatch specialists are providing expertise about luxury wristwatches, their technology and the industry. Aesthetic
detail shots and opulent photo spreads combine filigree craftsmanship with a sporty-luxurious lifestyle for our audience.
We bring together what belongs together: Buyers and collectors with watchmakers, designers, manufacturers and jewe-
lers. All have in common the passion for mechanical watches, the newly in love as well as the longterm watch fans.

Sabine Blüm
HEEL Verlag GmbH

MAGAZINE PROFILE
ARMBANDUHREN is a magazine about high quality mechanical wristwatches. Reports about novelties, fascinating
classics and portraits of wristwatch companies, manufacturers and their history are giving competent and comprehensive
information for watch enthusiasts.
The magazine offers the ideal environment for your advertising and communication in a predominantly male, technology
enthusiastic and well-informed readership.
The ARMBANDUHREN Catalogue is published once a year. As a reference book it gives an extensive overview of mechanical
wristwatches by presenting over 1200 models of top brands.
MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
OUR READER TYPES
                                                                                       The brand makes
   The watch enthusiast                       The established                                                           The most necessary:
                                                                                        the difference:
     as a «Multiplier»                        «Connaisseur»                                                               «The Engineer»
                                                                                       «The Rising Star»

Fascinated by wristwatches,            Professional, socially and fi-             The first career steps are         Objective calculator with a
their history and technique, he        nancially well-off and with                done, he is at the height of       clear idea of price and perfor-
has great background know-             a passion for technical                    time with a strong brand           mance. Technically well-
ledge. Culturally interested           «men‘s toys» he wants his                  awareness. Interested in           experienced and equally
and conservative, he shares            money to be well invested.                 technology and                     interested in innovations as
his watch expertise with mis-          What he expects: opulent                   multimedia innovations he is       in traditional quality.
sionary enthusiasm.                    pictures, buying advice,                   looking for a prestige object.     What he expects: facts, tests,
What he expects: critically            interesting facts about                    What he expects: news              market surveys, buyer’s guide.
commented, widely scattered            brands, history and techno-                about major brands, model
technical and historical facts.        logy.                                      comparisons, buyer’s guide.

                                  READERSHIP PROFILE*
                                  The typical ARMBANDUHREN READER is male, on average 54 years old, in senior
                                  professional function and has an average monthly HHI of € 4770

                                  73,2 % are exclusive subscribers, as they have not subscribed to any other watch magazine
                                  35,7 % are exclusive readers, as they do not read any other watch magazine
                                  76,2 % are asked by their personal environment for advice or opinion when buying wristwatches
                                  59,6 % are willing to spend over 2500 EUR for a wristwatch
                                  *Results of the reader survey 2017 on the basis of 250 questionnaires evaluated.
MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
ARMBANDUHREN-READER OWN                                                    TOP 5 KEY FACTORS FOR WRISTWATCH PURCHASE
           SEVERAL WRISTWATCHES                                                         DECISIONS OF ARMBANDUHREN-READER

                                                                                         KEY FACTOR
 WATCHES                                                                                    Mechanical                                 73,5 %

more than 10                                                     56,3 %                   Watch Design                        68,2 %

         7-10                     16,3 %                                              Price-performance                  59,6 %

           4-6                        20,2 %                                          Brand prominence          23,8 %

           1-3            7,2 %                                                         Sport suitability   19,2 %
                                                                 %                                                                     %

 READING BEHAVIOUR
 66,2 % of the ARMBANDUHREN-reader use ARMBANDUHREN
                 5 or more times to read or browse
 78,8 % of the ARMBANDUHREN-reader read at least 2/3 of the magazine
 90,7 % of the ARMBANDUHREN-reader read ARMBANDUHREN at home

 * Results of the reader survey 2017 on the basis of 250 questionnaires evaluated
MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
EDITORIAL CALENDAR 2021
                                                                                                                        Publishing     COPY        Material
         ISSUE                 MAIN TOPICS                                                                                Date        Deadline*    Deadline

         1/2021                 Novelties 2021 and Manufacture Chronographs                                              19.02.2021   15.01.2021   25.01.2021

                                Watches & Wonders Geneva, HourUniverse Basel,
         2/2021                                                                                                          09.04.2021   03.03.2021   11.03.2021
                                Inhorgenta, Watch of the Year 2021

         3/2021                 Watches made in Germany                                                                  18.06.2021   11.05.2021   21.05.2021

         4/2021                 Sports watches for summer                                                                13.08.2021   08.07.2021   19.07.2021

      5/2021                    Guide to the top watches of all popular brands with
                                                                                                                         24.09.2021   20.08.2021   30.08.2021
 Catalogue 2021/22              technical datas and prices

         6/2021                 Certified Precision Watches: All about Chronometers                                      22.10.2021   16.09.2021   27.09.2021

         7/2021                 Christmas edition – stunning watch gifts                                                 26.11.2021   21.10.2021   29.10.2021

*Cancellation right until copy deadline, for the inside frontcover, inside back cover and back cover one week before copy deadline.
MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
RATE CARD 2021
All ads from the print version will be transferred to the smartphone or tablet version without surcharge and will
be linked to the advertiser‘s website. Rich-media contents as picture galleries and videos can be integrated.

                                    TYPE AREA              TRIM SIZE*           b/w-price   4c-price
                                                                                                                SPECIAL PLACEMENTS
          AD FORMAT
                                  mm width x mm height   mm width x mm height     in EUR     in EUR                                        in EUR
                                                                                                           Inside Front Cover             6.560,–
                                                                                                           Inside Back Cover               5.940,–
                                                                                                           Outside Back Cover              6.970,–
                    2/1**           385 x 256              420 x 297            7.480,–     10.600,–       Opening Spread                12.100,–
                                                                                                           (Inside Front Cover + Page 1)**

                                                                                                                        ADVERTORIAL
                                                                                                                                                    in EUR
                    1/1             175 x 256              210 x 297            4.400,–     5.530,–        1/1 page 4c                              5.530,–

                                                                                                                          DISCOUNTS
                                                                                                           Volume discount
                    1/2 vert.        85 x 256              106 x 297                                       2 pages                                       5%
                                                                                2.500,–     3.130,–        3 pages                                       6%
                    1/2 horiz.       175 x 125              210 x 143                                      4 pages                                       8%
                                                                                                           7 pages                                      12 %
                                                                                                           10 pages                                     15 %
                                                                                                           15 pages                                     20 %
                    1/3 vert.        55 x 256               74 x 297                                       Frequency discount
                                                                                1.680,–     2.260,–        from 2 ads                                     3%
                    1/3 horiz.       175 x 85              210 x 106                                       from 4 ads                                     6%
                                                                                                           from 7 ads                                    10 %
                                                                                                           from 10 ads                                   13 %
                                                                                                           from 12 ads                                   15 %
                    1/4 vert.        43 x 256               60 x 297                                   * Plus 3 mm bleed at each side. Vital elements should be
                                                                                 1.240,–    1.800,–      4 mm from bleed and 10 mm from back margin.
                    1/4 horiz.       175 x 60               210 x 81                                   ** Plus 3 mm bleed at each side. In the middle the trim
                                                                                                          must be doubled (6 mm) for motifs that run over the in-
                                                                                                          ner binding edge to avoid that text or images may be cut
                                                                                                          off. Please send the file as two single pages.
MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
AD SPECIALS: BOUND INSERTS | LOOSE INSERTS | TIP-ONS
Prices: Discounts are not given for ad specials
Basis for calculation: The current circulation according to the standards of the IVW
Order: The presentation of fi ve valid technical samples is obligatory part of the order. Content and layout needs to be
approved by the publisher before printing
Quantity delivered: Please contact the advertising sales department
Delivery: Free home delivery to the delivery address in the order confirmation with the delivery note: ARMBANDUHREN, Issue No.:

       BOUND INSERTS                                 LOOSE INSERTS                                    TIP-ON-CARD
  Price:                                        Price (up to 25 g):                           Price: EUR 60,– per thousand incl. pos-
  2 pages: EUR 180,– per thousand               EUR 200,– per thousand, every further         tal charges
  4 pages: EUR 220,– per thousand               10 g plus EUR 20,– per thousand
                                                                                              Placement: Print run, split run on
  6 pages: EUR 260,– per thousand
                                                Bookmark: EUR 220,– per thousand              request
  8 pages: EUR 280,– per thousand
                                                Placement: Print run,                         Advertisement page: 1/1 page b/w or
  Placement: Print run,
                                                split run on request                          4c, charges according to the rate card
  split run on request
                                                Format: Minimum DIN A6, maximum               Placement: The placement of the adver-
  Format: Bounded inserts have to be
                                                200 mm x 287 mm. Please send five             tisement page and the positioning of the
  delivered folded and in untrimmed size.
                                                technical samples to the advertising          tip-on-card have to be coordinated with
  Please send five technical samples to
                                                sales department.                             the advertising sales department.
  the advertising sales department until
  the material deadline.

Further ad specials on request
MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
WATCH MARKET / CLASSIFIEDS

COMMERCIAL ADVERTISEMENT AND JOB ADVERTISEMENTS:

mm-price b/w:     € 2,55
mm-price 4c:      € 2,93

column width:     1 column      43,0 mm
                  2 column      90,5 mm                               AD SPECIFICATIONS/DATA TRANSFER
                  3 column      138,0 mm
                  4 column      185,5 mm
                                                                Printing Process: Offset, European offset colour scale
How to calculate the price for your commercial advertisement/
                                                                Printing Profile: Iso Coated V2 300
job advertisement:
                                                                Binding: Perfect bound (Hotmelt)
mm-price times height of the advertisement (mm) times
number of columns (max. 4)                                      Printing Material: Preferably PDF/X1 files. Maximum
                                                                area coverage 300%. Plus 3 mm bleed at each side. Vital
Example: Commercial advertisement 50 mm high, 2 colums          elements should be 4 mm from bleed and 10 mm from
b/w:     € 2,55 x 50 x 2 = € 255,–                              back margin. We can’t guarantee for the correct display
4c:      € 2,93 x 50 x 2 = € 293,–                              of text elements smaller than 8 pt, and of lines thinner
                                                                than 0.75 pt.
                                                                Delivery of Data:
PRIVATE ADVERTISEMENT (GROSS PRICES):                           Via e-mail to herstellung-zeitschriften@heel-verlag.de.
                                                                Please specify the magazine and the advertisement.
Price per advertisement: € 6,50. Pictures: by request.
Bookings of private classified ads only against cash in         Proof: Correctness of colour only with proof,
advance.                                                        otherwise no responsibility can be taken.
Classified ads need to be send without crop marks
and registration mark.                                          Please send the proof to: HEEL Verlag GmbH,
By the publishing date advertisers will receive a pdf           Martina Rolfs, Pottscheid 1, D-53639 Königswinter
of the magazine page including their classified ad.
ONLINE MEDIA DATA 2021
We develop with you an exclusive content-strategy to support …

     ... the launch of a new model             ... y
                                                    our brand communication                  ... your technical expertise

 • «Watch of the month» plus calendar      • Stand-Alone-Newsletter                    • Promotions and Product-Placement
    sheet
                                            • Listing within «Brands from              • «Knowledge-Sponsor» within our
 • Top-position within the fortnightly        A to Z» within «Knowledge» including a      dictionary
    newsletter                                 link to your website
                                                                                        • Interactive Quiz
 • postings in our social media channels   • Brand quiz within «Knowledge»
    (Facebook, Instagram and Linkedin)
NATIVE ADVERTISING
Watch of the month   Your contribution (picture/video, text and link) linked to your website. One week teaser advertisement on
including calendar   the much–noticed homeslide of our mainpage, placed as «watch of the month» within the section “Current topics”.
sheet:               Image motif of your choice as wallpaper and monthly calendar sheet to be downloaded.
Price:               1.500,- Euro per month

Watch of the week:   Your contribution (picture/video, text and link) linked to your website. One week teaser advertisement on
                     the much–noticed homeslide of our mainpage.
Price:               350,- Euro per week

Cross-media          Further PR-Placements Print and Online
Advertorial:
Price:               on request

Knowledge-Quiz:      Interaction: Knowledge-Quiz with price competition within „Knowledge”

Price:               on request

Knowledge-           Knowledge-Sponsor within „Dictionary“ for a technical term. Definition of the term with picture and logo and a note to
Sponsor:             your company as the sponsor.
Price:               190,- Euro per year

NEWSLETTER
Top-Placement:       Your contribution (picture/video, text and link) linked to your website, placed just below the editorial

Price:               690,- Euro per emmision

Stand-Alone:         Exclusive newsletter including a number of up to five contributions (picture/video, text and link) linked to your website.

Price:               950,- Euro per emission
DISPLAY AD-FORMATE
Banner: Rotating ads on ARMBANDUHREN-ONLINE.DE with link to your website
Price:  450,- Euro per month

Banner: Highly visible and exclusive placement on the right sidebar: halfpage-ad inserted
        in each article on ARMBANDUHREN-ONLINE.DE.
Price:   900,- Euro per month

Our formats are meant to reach the highest display-quality for your ads – on all devices. Therefore, we require at least
two formats: one for desktop computers and one for mobile devices. Two of the following formats may be combined:

               Placement                         Formats for desktop-computers            TECHNICAL DIRECTIVES FOR
                                                                                         ONLINE ADVERTISING MATERIAL

                                              Full Size Banner                            The promotional materials can be embedded
                                              468 x 60 px                                 as images (static as JPG or animated as GIF).
                                                                                          In this case, we require the corresponding
                                                                                          target link.
                                              Leaderboard
                                              728 x 90 px
                                                                                                    Newsletter Postings

                                              Large Leaderboard                            Top-Placement:
                                              970 x 90 px
                                                                                           Images: in High Resulution
                                                                                           as JPG, GIF or PNG

                                                                                           Text with logo:
                                                                                           continious text, max. 420 characters
                                              Billboard                                    incl. blanks plus headline
                                              970 x 250 px                                 (55 characters) und link (65 characters)
Formats for mobile devices                   Text-/Content

                                  Content: max. 1.000 words (open
                                  document such as RTF-, TXT-, DOC-
      Rectangle                   no PDF). Links or the use of images
      250 x 250 px
                                  need to be marked. The layout needs
                                  to be visible.

      Medium Rectangle            Headline: max. 58 characters
      300 x 250 px
                                  Teaser: min. 200 characters

                                  Images: in high resolution as
                                  JPG, GIF or PNG
      Triple Widescreen           Video: YouTube, Vimeo or mp4
      250 x 360 px
                                  Link-Integration/any number
                                  of external links possible

  Formats for any device

      Halfpage
      300 x 600 px

      inserted in each article

                                 CONTACT
                                 For further requests which have
                                 not been listed please contact
                                 HEEL Verlag
                                 Monika Günther
                                 Tel.: +49 (0) 2223 – 9230 -29
                                 m.guenther@heel-verlag.de
FOR FURTHER INFORMATIONS PLEASE CONTACT:
HEEL Verlag GmbH – Advertising Department –
Pottscheidt 1 | 53639 Königswinter
Tel.: 02223 9230-29, -28 | Fax: 02223 9230-26
www.heel-verlag.de

                              OUR MAGAZINES

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