MEDIA DATA 2021 Print + Online - WWW.ARMBANDUHREN-ONLINE.DE
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA DATA 2021
Print + Online
facebook.com/armbanduhren.magazin
instagram.com/armbanduhren_dasmagazin
WWW.ARMBANDUHREN-ONLINE.DE
linkedin.com/company/armbanduhren
PUBLISHING HOUSE PARTICULARS AND GENERAL INFORMATION
Publishing House: HEEL Verlag GmbH Printing material: Martina Rolfs
Pottscheidt 1
Tel.: +49 (0)2223 9230-17
53639 Königswinter
Phone.: +49 (0)2223 9230-0 herstellung-zeitschriften@heel-verlag.de
Fax: +49 (0)2223 9230-26
www.heel-verlag.de Representative: Nielsen 3b und 4
www.armbanduhren-online.de (Baden-Württemberg und Bavaria)
Chief Editor: Peter Braun Christian Keller Media
Friedrichsplatz 12
68165 Mannheim Boulevard de la Promenade 46
p.braun@heel-verlag.de F-11220 Lagrasse
Frequency: Magazine issue 6 x annual Tel.: +49 (0)162 2015013
Catalogue 1 x annual christian@kellermedia.eu
Price:
Magazine issue € 7,90 (ePaper € 6,99)
Catalogue issue € 19,90 Terms of payment: Advertisement rates plus VAT
according to IVW III/2020
Circulation: Payment after receipt.
Total circulation: 5.932 Expl.
USt-ID: DE 123 372 828
Paid circulation: 5.460 Expl.
General terms and conditions
Size of the magazine: 210 mm width x 297 mm height
of business and the supplementary terms
Managing Director Sabine Blüm
and conditions of HEEL
Advertising Manager: Phone: +49 (0)2223 9230-27
s.bluem@heel-verlag.de publishing apply to all advertising orders.
Maren Isnenghi
Advertising Consultants
Print & Online: Phone: +49 (0)2223 9230-28 Bank accounts:
Deutsche Bank
m.isnenghi@heel-verlag.de IBAN: DE74 3807 0059 0024 6769 00
Monika Günther BIC: DEUTDEDK380
Phone: +49 (0)2223 9230-29
Sparkasse KölnBonn
m.guenther@heel-verlag.de
IBAN: DE79 3705 0198 0000 0356 59
General terms and conditions see www.armbanduhren-online.de BIC: COLSDE33
ABOUT US For more than 25 years the HEEL Verlag has been serving the persistent fascination and interest in mechanical wrist- watches by publishing the magazine ARMBANDUHREN and the annually ARMBANDUHREN Catalogue. These printed issues are complemented by mobile offers, an attractive website as well as by relevant digital social media channels. Our wristwatch specialists are providing expertise about luxury wristwatches, their technology and the industry. Aesthetic detail shots and opulent photo spreads combine filigree craftsmanship with a sporty-luxurious lifestyle for our audience. We bring together what belongs together: Buyers and collectors with watchmakers, designers, manufacturers and jewe- lers. All have in common the passion for mechanical watches, the newly in love as well as the longterm watch fans. Sabine Blüm HEEL Verlag GmbH MAGAZINE PROFILE ARMBANDUHREN is a magazine about high quality mechanical wristwatches. Reports about novelties, fascinating classics and portraits of wristwatch companies, manufacturers and their history are giving competent and comprehensive information for watch enthusiasts. The magazine offers the ideal environment for your advertising and communication in a predominantly male, technology enthusiastic and well-informed readership. The ARMBANDUHREN Catalogue is published once a year. As a reference book it gives an extensive overview of mechanical wristwatches by presenting over 1200 models of top brands.
OUR READER TYPES
The brand makes
The watch enthusiast The established The most necessary:
the difference:
as a «Multiplier» «Connaisseur» «The Engineer»
«The Rising Star»
Fascinated by wristwatches, Professional, socially and fi- The first career steps are Objective calculator with a
their history and technique, he nancially well-off and with done, he is at the height of clear idea of price and perfor-
has great background know- a passion for technical time with a strong brand mance. Technically well-
ledge. Culturally interested «men‘s toys» he wants his awareness. Interested in experienced and equally
and conservative, he shares money to be well invested. technology and interested in innovations as
his watch expertise with mis- What he expects: opulent multimedia innovations he is in traditional quality.
sionary enthusiasm. pictures, buying advice, looking for a prestige object. What he expects: facts, tests,
What he expects: critically interesting facts about What he expects: news market surveys, buyer’s guide.
commented, widely scattered brands, history and techno- about major brands, model
technical and historical facts. logy. comparisons, buyer’s guide.
READERSHIP PROFILE*
The typical ARMBANDUHREN READER is male, on average 54 years old, in senior
professional function and has an average monthly HHI of € 4770
73,2 % are exclusive subscribers, as they have not subscribed to any other watch magazine
35,7 % are exclusive readers, as they do not read any other watch magazine
76,2 % are asked by their personal environment for advice or opinion when buying wristwatches
59,6 % are willing to spend over 2500 EUR for a wristwatch
*Results of the reader survey 2017 on the basis of 250 questionnaires evaluated.
ARMBANDUHREN-READER OWN TOP 5 KEY FACTORS FOR WRISTWATCH PURCHASE
SEVERAL WRISTWATCHES DECISIONS OF ARMBANDUHREN-READER
KEY FACTOR
WATCHES Mechanical 73,5 %
more than 10 56,3 % Watch Design 68,2 %
7-10 16,3 % Price-performance 59,6 %
4-6 20,2 % Brand prominence 23,8 %
1-3 7,2 % Sport suitability 19,2 %
% %
READING BEHAVIOUR
66,2 % of the ARMBANDUHREN-reader use ARMBANDUHREN
5 or more times to read or browse
78,8 % of the ARMBANDUHREN-reader read at least 2/3 of the magazine
90,7 % of the ARMBANDUHREN-reader read ARMBANDUHREN at home
* Results of the reader survey 2017 on the basis of 250 questionnaires evaluated
EDITORIAL CALENDAR 2021
Publishing COPY Material
ISSUE MAIN TOPICS Date Deadline* Deadline
1/2021 Novelties 2021 and Manufacture Chronographs 19.02.2021 15.01.2021 25.01.2021
Watches & Wonders Geneva, HourUniverse Basel,
2/2021 09.04.2021 03.03.2021 11.03.2021
Inhorgenta, Watch of the Year 2021
3/2021 Watches made in Germany 18.06.2021 11.05.2021 21.05.2021
4/2021 Sports watches for summer 13.08.2021 08.07.2021 19.07.2021
5/2021 Guide to the top watches of all popular brands with
24.09.2021 20.08.2021 30.08.2021
Catalogue 2021/22 technical datas and prices
6/2021 Certified Precision Watches: All about Chronometers 22.10.2021 16.09.2021 27.09.2021
7/2021 Christmas edition – stunning watch gifts 26.11.2021 21.10.2021 29.10.2021
*Cancellation right until copy deadline, for the inside frontcover, inside back cover and back cover one week before copy deadline.
RATE CARD 2021
All ads from the print version will be transferred to the smartphone or tablet version without surcharge and will
be linked to the advertiser‘s website. Rich-media contents as picture galleries and videos can be integrated.
TYPE AREA TRIM SIZE* b/w-price 4c-price
SPECIAL PLACEMENTS
AD FORMAT
mm width x mm height mm width x mm height in EUR in EUR in EUR
Inside Front Cover 6.560,–
Inside Back Cover 5.940,–
Outside Back Cover 6.970,–
2/1** 385 x 256 420 x 297 7.480,– 10.600,– Opening Spread 12.100,–
(Inside Front Cover + Page 1)**
ADVERTORIAL
in EUR
1/1 175 x 256 210 x 297 4.400,– 5.530,– 1/1 page 4c 5.530,–
DISCOUNTS
Volume discount
1/2 vert. 85 x 256 106 x 297 2 pages 5%
2.500,– 3.130,– 3 pages 6%
1/2 horiz. 175 x 125 210 x 143 4 pages 8%
7 pages 12 %
10 pages 15 %
15 pages 20 %
1/3 vert. 55 x 256 74 x 297 Frequency discount
1.680,– 2.260,– from 2 ads 3%
1/3 horiz. 175 x 85 210 x 106 from 4 ads 6%
from 7 ads 10 %
from 10 ads 13 %
from 12 ads 15 %
1/4 vert. 43 x 256 60 x 297 * Plus 3 mm bleed at each side. Vital elements should be
1.240,– 1.800,– 4 mm from bleed and 10 mm from back margin.
1/4 horiz. 175 x 60 210 x 81 ** Plus 3 mm bleed at each side. In the middle the trim
must be doubled (6 mm) for motifs that run over the in-
ner binding edge to avoid that text or images may be cut
off. Please send the file as two single pages.
AD SPECIALS: BOUND INSERTS | LOOSE INSERTS | TIP-ONS
Prices: Discounts are not given for ad specials
Basis for calculation: The current circulation according to the standards of the IVW
Order: The presentation of fi ve valid technical samples is obligatory part of the order. Content and layout needs to be
approved by the publisher before printing
Quantity delivered: Please contact the advertising sales department
Delivery: Free home delivery to the delivery address in the order confirmation with the delivery note: ARMBANDUHREN, Issue No.:
BOUND INSERTS LOOSE INSERTS TIP-ON-CARD
Price: Price (up to 25 g): Price: EUR 60,– per thousand incl. pos-
2 pages: EUR 180,– per thousand EUR 200,– per thousand, every further tal charges
4 pages: EUR 220,– per thousand 10 g plus EUR 20,– per thousand
Placement: Print run, split run on
6 pages: EUR 260,– per thousand
Bookmark: EUR 220,– per thousand request
8 pages: EUR 280,– per thousand
Placement: Print run, Advertisement page: 1/1 page b/w or
Placement: Print run,
split run on request 4c, charges according to the rate card
split run on request
Format: Minimum DIN A6, maximum Placement: The placement of the adver-
Format: Bounded inserts have to be
200 mm x 287 mm. Please send five tisement page and the positioning of the
delivered folded and in untrimmed size.
technical samples to the advertising tip-on-card have to be coordinated with
Please send five technical samples to
sales department. the advertising sales department.
the advertising sales department until
the material deadline.
Further ad specials on request
WATCH MARKET / CLASSIFIEDS
COMMERCIAL ADVERTISEMENT AND JOB ADVERTISEMENTS:
mm-price b/w: € 2,55
mm-price 4c: € 2,93
column width: 1 column 43,0 mm
2 column 90,5 mm AD SPECIFICATIONS/DATA TRANSFER
3 column 138,0 mm
4 column 185,5 mm
Printing Process: Offset, European offset colour scale
How to calculate the price for your commercial advertisement/
Printing Profile: Iso Coated V2 300
job advertisement:
Binding: Perfect bound (Hotmelt)
mm-price times height of the advertisement (mm) times
number of columns (max. 4) Printing Material: Preferably PDF/X1 files. Maximum
area coverage 300%. Plus 3 mm bleed at each side. Vital
Example: Commercial advertisement 50 mm high, 2 colums elements should be 4 mm from bleed and 10 mm from
b/w: € 2,55 x 50 x 2 = € 255,– back margin. We can’t guarantee for the correct display
4c: € 2,93 x 50 x 2 = € 293,– of text elements smaller than 8 pt, and of lines thinner
than 0.75 pt.
Delivery of Data:
PRIVATE ADVERTISEMENT (GROSS PRICES): Via e-mail to herstellung-zeitschriften@heel-verlag.de.
Please specify the magazine and the advertisement.
Price per advertisement: € 6,50. Pictures: by request.
Bookings of private classified ads only against cash in Proof: Correctness of colour only with proof,
advance. otherwise no responsibility can be taken.
Classified ads need to be send without crop marks
and registration mark. Please send the proof to: HEEL Verlag GmbH,
By the publishing date advertisers will receive a pdf Martina Rolfs, Pottscheid 1, D-53639 Königswinter
of the magazine page including their classified ad.ONLINE MEDIA DATA 2021
We develop with you an exclusive content-strategy to support …
... the launch of a new model ... y
our brand communication ... your technical expertise
• «Watch of the month» plus calendar • Stand-Alone-Newsletter • Promotions and Product-Placement
sheet
• Listing within «Brands from • «Knowledge-Sponsor» within our
• Top-position within the fortnightly A to Z» within «Knowledge» including a dictionary
newsletter link to your website
• Interactive Quiz
• postings in our social media channels • Brand quiz within «Knowledge»
(Facebook, Instagram and Linkedin)NATIVE ADVERTISING
Watch of the month Your contribution (picture/video, text and link) linked to your website. One week teaser advertisement on
including calendar the much–noticed homeslide of our mainpage, placed as «watch of the month» within the section “Current topics”.
sheet: Image motif of your choice as wallpaper and monthly calendar sheet to be downloaded.
Price: 1.500,- Euro per month
Watch of the week: Your contribution (picture/video, text and link) linked to your website. One week teaser advertisement on
the much–noticed homeslide of our mainpage.
Price: 350,- Euro per week
Cross-media Further PR-Placements Print and Online
Advertorial:
Price: on request
Knowledge-Quiz: Interaction: Knowledge-Quiz with price competition within „Knowledge”
Price: on request
Knowledge- Knowledge-Sponsor within „Dictionary“ for a technical term. Definition of the term with picture and logo and a note to
Sponsor: your company as the sponsor.
Price: 190,- Euro per year
NEWSLETTER
Top-Placement: Your contribution (picture/video, text and link) linked to your website, placed just below the editorial
Price: 690,- Euro per emmision
Stand-Alone: Exclusive newsletter including a number of up to five contributions (picture/video, text and link) linked to your website.
Price: 950,- Euro per emissionDISPLAY AD-FORMATE
Banner: Rotating ads on ARMBANDUHREN-ONLINE.DE with link to your website
Price: 450,- Euro per month
Banner: Highly visible and exclusive placement on the right sidebar: halfpage-ad inserted
in each article on ARMBANDUHREN-ONLINE.DE.
Price: 900,- Euro per month
Our formats are meant to reach the highest display-quality for your ads – on all devices. Therefore, we require at least
two formats: one for desktop computers and one for mobile devices. Two of the following formats may be combined:
Placement Formats for desktop-computers TECHNICAL DIRECTIVES FOR
ONLINE ADVERTISING MATERIAL
Full Size Banner The promotional materials can be embedded
468 x 60 px as images (static as JPG or animated as GIF).
In this case, we require the corresponding
target link.
Leaderboard
728 x 90 px
Newsletter Postings
Large Leaderboard Top-Placement:
970 x 90 px
Images: in High Resulution
as JPG, GIF or PNG
Text with logo:
continious text, max. 420 characters
Billboard incl. blanks plus headline
970 x 250 px (55 characters) und link (65 characters)Formats for mobile devices Text-/Content
Content: max. 1.000 words (open
document such as RTF-, TXT-, DOC-
Rectangle no PDF). Links or the use of images
250 x 250 px
need to be marked. The layout needs
to be visible.
Medium Rectangle Headline: max. 58 characters
300 x 250 px
Teaser: min. 200 characters
Images: in high resolution as
JPG, GIF or PNG
Triple Widescreen Video: YouTube, Vimeo or mp4
250 x 360 px
Link-Integration/any number
of external links possible
Formats for any device
Halfpage
300 x 600 px
inserted in each article
CONTACT
For further requests which have
not been listed please contact
HEEL Verlag
Monika Günther
Tel.: +49 (0) 2223 – 9230 -29
m.guenther@heel-verlag.deFOR FURTHER INFORMATIONS PLEASE CONTACT:
HEEL Verlag GmbH – Advertising Department –
Pottscheidt 1 | 53639 Königswinter
Tel.: 02223 9230-29, -28 | Fax: 02223 9230-26
www.heel-verlag.de
OUR MAGAZINES
www.porsche-fahrer.de www.maranello-world.de www.mixx-online.deYou can also read
