MEDIA GUIDE - Condé Nast Johansens
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2021 GUIDE 2021 GUIDE CONDÉ NAST JOHANSENS “A global collection approved by Local Experts” DISTRIBUTION READERSHIP Luxury Hotels 16,000 Luxury Hotels 3.5 million Luxury Spas 2,500 Luxury Spas 0.5 million Total 4 million From the publishers of Vogue, Condé Nast Traveller, House & Garden and GQ, Condé Nast Johansens is the leading reference guide for independent travellers. Whether searching for a luxury hotel, spa, country house, boutique retreat, celebratory venue or somewhere by the beach, we READERSHIP PROFILE* provide inspiration and assistance in finding the perfect place for every occasion. Each property is 72% female/28% male annually approved by one of our team of Local Experts. If a property is recommended by Condé Core readership age range: 35 -65 Nast, guests can trust they’ll have an exceptional experience. Average income: £82,028 Average annual spend on holidays and short breaks per person: £5,764 MULTI-MEDIA THE COLLECTION Average holidays per year: 3 We offer you a multi-media opportunity to increase national and *Source: Condé Nast Johansens Reader Survey August 2019 - Base: 2,067 International Luxury Hotels international awareness, and to drive commission-free bookings International Luxury Spas direct to your property. We act in partnership to complement Venues (for meetings, DIGITAL STATISTICS** your own marketing initiatives. weddings, parties and Website visits 778,643 exclusive use) Page views 2.2 million Days Out (places to visit) Conversion rate (website referrals) 7% **Source: Google Analytics January - December 2019 E-newsletter readers 95,000 Average open rate 19% ***Travel, hospitality and leisure industry average 16% Average click through rate 12% ***Travel, hospitality and leisure industry average 10% ***Source: research published by Campaign Monitor 2020 COVER IMAGE ADLER Lodge ALPE, Italy THIS IMAGE Victoria Falls River Lodge, Zimbabwe
DIGITAL MARKETING HOMEPAGE HERO IMAGE https://www.johansens.com/newsletters- E-NEWSLETTER VIDEO HOSTING Featurehttps://www.johansens.com/ as 1 of 5 images in this premium position at archive/in our e-newsletter and directly target our Feature Enhance your property on our website by featuring the top of our website Homepage. Reserve a panel for a database of 95,000. We will promote one of your your hotel video on your Condé Nast Johansens profile week and drive additional traffic to your profile page. featured special offers/packages with direct links to page and Condé Nast Johansens YouTube channel. your Condé Nast Johansens profile page. https://www.johansens.com/special-offers/ SPECIAL OFFERS https://www.youtube.com/ VIDEO PRODUCTION Add Special Offers to your profile page to increase INSTAGRAM STORIES https://www.instagram.com/cnjohansens/ https: https://video214.com/play/ watch?v=vLaPYs6omrA&feature=emb_logo Condé Nast Johansens is delighted to work in traffic. To enter your Special Offers via our Hotelier &cw3rdeqq9YINKQNSO3wfgg/s/dark//www.insta- POSTS partnership with Condé Nast’s award-winning video https://www.johansens.com/wp-login.php Intranet, simply click on the words ‘Hotelier Login’ at Let us share your stories by adding up to 7 images or gram.com/cnjohansens/ team to offer luxury lifestyle, bespoke video the bottom of our website and enter your username videos to our posts or stories. production for hotels, spas and venues. and password. If you would like your login details to be resent please email firstname.lastname@example.org SOCIAL https: MEDIA PLUS https://video214.com/play/ https://video214.com/play/ COMPETITIONS cw3rdeqq9YINKQNSO3wfgg/s/dark//www.insta- Feature a Special Offer in a paid promotion via our cw3rdeqq9YINKQNSO3wfgg/s/dark We run competitions 4 times a month. EDITOR’S PICK Facebook page to reach a growing audience of 25,000 gram.com/cnjohansens/ If you would like to offer a prize in our Promote your property as one of the 9 and an average of 60,000 monthly impressions. Posts e-newsletter simply email the details to https://www.johansens.com/ ‘Editor’s Picks’ on our website Homepage include 1 video, a short description of the offer and a email@example.com for a week. Reserve a place and drive direct link to your Condé Nast Johansens profile page. Competition Plus includes additional additional traffic to your profile page. We will create a 15 - 20 second animoto video on paid for promotion on Facebook and your behalf. Instagram. A minimum of 2 nights’ stay with added value is required for https://www.johansens.com/competitions/ each prize. Image: Cliveden House, England CLICK ON THE LINKS ABOVE TO SEE EXAMPLES OR (All imagery and text are LINK TO THE APPROPRIATE WEBPAGE subject to editorial approval.) For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
PRINT AND DIGITAL - DIRECT MAILING BOOKLETS https://www.johansens.com/wp-con- tent/uploads/2020/10/October-Mailer- 2020-v1_links-1.pdf PRINT THE STATS A5 glossy printed booklet Choice of 3 issues: Print: 15,000 April/June/October 15,000 UK circulation circulation DIGITAL Digital: 600,000 PDF of the booklet promoted unique users on condenastjohansens.com, via social media and our e-newsletter 28,000 social users All statistics estimates Image: Santo Maris Oia Luxury Suites and Spa, Greece APRIL MAILING JUNE MAILING https://www.johansens.com/wp-content/up- OCTOBER MAILING https://www.johansens.com/wp-content/uploads/2020/10/October- https://www.johansens.com/wp-content/ https://www.johansens.com/wp-content/uploads/2020/04/April- Mailer-2020-v1_links-1.pdf Deadline: 24th February 2021 2020-V1-links.pdf loads/2020/06/JuneMailer-with-links-1.pdf Deadline: 5th May 2021 Deadline: 18th August 2021 uploads/2020/10/October-Mailer-2020-v1_ Mailing date: w/c 5th April 2021 Mailing date: w/c 14th June 2021 links-1.pdf Mailing date: w/c 4th October 2021 If you are reading this online please click on the links above to view last year’s booklets. All promotional text and images are strictly subject to Condé Nast editorial control. For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
PRINT - CONDÉ NAST TRAVELLER ADVERTORIAL UK EDITION https://www.johansens.com/wp-content/ Highest circulating monthly travel glossy in the UK uploads/2019/11/01-19Johansens_v6_compressed-1.pdf THE STATS 81,075 circulation 335,000 readership Image: The Legian Seminyak, Bali, Indonesia THE ISSUE n The May issue is on sale from April 2021 n The January issue is on sale from December 2021 Your entry will include the property’s name, location, telephone number and unique Condé Nast Johansens url as they appear in the 2021 Guide, plus 40 -60 words of promotional text. As part of the Traveller promotion participating properties are requested to offer guests a bottle of Champagne on arrival and a complimentary room upgrade (subject to availability). All statistics and reference costs are taken from Condé Nast Traveller media guide 2020 (UK edition). For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
PRINT AND DIGITAL GQ ADVERTORIAL PRINT THE STATS https://www.gq-magazine.co.uk/trav- GQ Travel Guide January/February issue (on sale early December 2021) Print: 103,000 circulation el/bc/8-destination-hotels-you-need- DIGITAL 261,000 readership to-visit-in-2020 The article will be live for a duration of 2 weeks in January A standard DPS promotion in GQ usually costs Digital: 2.7 million with supporting GQ media, will be fully searchable and will £39,585 including creative. A digital promotion on Image: Finolhu, Maldives stay on GQ.co.uk indefinitely. GQ will promote it within an GQ.co.uk similar to our proposal would normally cost unique users e-newsletter with 1 partner social post. Bespoke native article approximately £30,000. Deadline for participation is 18th August 2021. If we do not have enough advertisers tile units: 15,000 impressions and bespoke DSKY, BBOARD and MPU units: 45,000 1.6 million social users the feature will be cancelled. (All statistics and reference costs are taken from British GQ’s 2020 media guide.) For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
MARKETING PACKAGES Packages to suit your strategy GOLD PACKAGE and budget, saving up to 36% n 2 Direct Mailings n 1 E-Newsletter Entry n 1 Editor’s Pick DIGITAL PACKAGE n 2 Social Media Plus n 1 E-Newsletter Entry n 1 Editor’s Pick n 2 Homepage Hero Images n 1 Instagram Story PLATINUM PACKAGE Image: Puebloastur Eco-resort & Spa, Spain n 3 Direct Mailings n 1 E-Newsletter Entry n 1 Condé Nast Traveller Advertorial (standard image) n 1 Editor’s Pick n 1 Homepage Hero Image For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
AD SPECS AND RATES 2021 CONDENASTJOHANSENS.COM FORMAT & RATES LEADERBOARD 728 X 90 £16 CPM MPU 300 X 250 £25 CPM DOUBLE SKYSCRAPER 300 X 600 £44 CPM BILLBOARD 970 X 250 £44 CPM SPONSORED NEWSLETTER (82,000 SUBSCRIBERS) £45 CPM SPONSORSHIP POA Image: 11 Cadogan Gardens, England AD SPECS URL: http://www.condenastjohansens.com/digital-ad-specs For further details or to confirm your participation please email firstname.lastname@example.org All marketing opportunities are subject to availability.
VIDEO AWARD-WINNING VIDEO BY CONDÉ NAST Would you like your promotional video to be created by the same team used by Vogue and GQ? We are delighted to partner up with Condé Nast’s award- winning video team to offer Image: Sopwell House, England Additional benefits include hosting on the Condé Nast Johansens website in addition to YouTube, Twitter, Facebook and Instagram. If luxury lifestyle, bespoke you would like a video made by the Condé Nast team, please email email@example.com and we will get in touch to scope video production for hotels, the project including a full brief and a quote. Prices upon application. spas and venues. To commission a video please contact Charlotte Evans: firstname.lastname@example.org or tel +44 (0)20 7152 3556
BRANDING /LOGOS & PLAQUES Show people you are recommended by To request an accreditation plaque, or if you require a logo in jpeg, eps or png format for print, web or email, please contact Condé Nast email@example.com Logos and plaques may only be displayed during your contract period Image: Anantara Al Jabal Al Akhdar Resort, Sultanate of Oman To request any branding elements please email Charlotte Evans: firstname.lastname@example.org or tel +44 (0)20 7152 3556
MARKETING BOOKING FORM DIRECT MAILINGS HOMEPAGE HERO IMAGE VIDEO I would like to confirm our order for: I would like to confirm my participation for 1 week: To commission a video please email April Mailing 2021 £595 +VAT US$779 €809 email@example.com £382 +VAT US$500 €520 June Mailing 2021 HOMEPAGE EDITOR’S PICK PLAQUE £382 +VAT US$500 €520 I would like to confirm my participation for 1 week: To request an accreditation plaque please email October Mailing 2021 £527 +VAT US$690 €717 firstname.lastname@example.org £382 +VAT US$500 €520 Preferred start date*: CONDÉ NAST TRAVELLER SOCIAL MEDIA PLUS ADVERTORIAL (UK) I would like to confirm my participation for 1 promotion including ADDED VALUE PACKAGES Issue: a 20-30 second video: I would like to confirm our order for: May 2021 January 2022 £739 +VAT US$968 €1,005 GOLD PACKAGE Please note spaces are limited and subject to availability. £1,233 +VAT US$1,615 €1,677 I would like to confirm our order for: Preferred start date*: PLATINUM PACKAGE Standard image and text £2,760 +VAT US$3,616 €3,754 £1,533 +VAT US$2,008 €2,085 E-NEWSLETTER DIGITAL PACKAGE Medium image and text I would like to confirm my participation: £2,760 +VAT US$3,616 €3,754 £2,215 +VAT US$2,902 €3,012 £510 +VAT US$668 €694 Large image and text Preferred month: £4,257 +VAT US$5,577 €5,790 YOUR DETAILS INSTAGRAM STORIES & GQ ADVERTORIAL POSTS Property I would like to confirm our order for: I would like to confirm my participation: Telephone Standard image (1/5th page) and text: £2,116 +VAT £546 +VAT US$715 €743 Email Medium image (1/3rd page) and text: £4,132 +VAT Name Large image (2/3rd page) and text: £7,426 +VAT COMPETITION PLUS Date I would like to confirm my participation: £412 +VAT US$540 €560 I have read and understood exactly what is included with my Preferred month: chosen advertising opportunities. VIDEO HOSTING All promotions are subject to availability and editorial approval. I would like to confirm my participation for 2 years: EXHIBITIONS £820 +VAT US$1,074 €1,115 To join us at an exhibition please complete the Exhibitions (Cost is non-refundable if you leave the collection) Booking Form. *If preferred start date is not available, the promotion will start on next available date.Please sign above to secure your opportunities. To participate in any of these opportunities please return this form to Adam Crabtree, email@example.com or tel +44 (0)20 7152 3561
EXHIBITIONS During 2021 we will host co-exhibitors at key, luxury buyer shows that combine premium networking and highly targeted, pre-scheduled appointments with VIP travel buyers, giving you an exclusive platform Image: Torel Avantgarde, Portugal to optimise your return on time and investment. We will also take a small stand without co-exhibitors at 2 additional trade events. EXHIBIT WITH US AT: ILTM ASIA PACIFIC ILTM NORTH AMERICA ILTM LATIN AMERICA ILTM CHINA ILTM CANNES May/June 2021 September 2021 October 2021 October 2021 December 2021 Singapore México Brazil Shanghai Exhibition Centre, China Cannes, France MEET US AT: CARIBBEAN TRAVEL MARKETPLACE April/May 2021 INDEPENDENT HOTEL SHOW October 2021 London, England For contact details, to confirm your participation or to find out the price of each activity please refer to our Exhibitions Booking Form.
EXHIBITIONS BOOKING FORM To confirm your participation please tick the appropriate box and complete this form with your details. TERMS & CONDITIONS • Badges for additional representitives will be billed at cost price. • Please note that all exhibition stands and workshop spaces will be decorated in Condé Nast Johansens style. No company may bring their own posters or any promotional material other than brochures for display purposes. ILTM ASIA PACIFIC • All exhibitions and prices are subject to change. If we do not reach stand capacity, Condé Nast Johansens will not exhibit. Singapore, 31st May - 3rd June 2021, cost: US$ tbc • Applications for all the exhibitions will be accepted on a first-come-first-serve Includes 1 schedule of 2.5 days of appointments, meeting space, prominent promotion of the property (including 1 image) and basis. To secure your space you will be required to pay a 25% non-refundable entrance for 1 representative for the 4 days (entrance badge is non-transferable). Additional badges may be purchased at cost deposit upon submitting your acceptance form and the final 75% payment 3 months in advance of the event. Cancellations within 3 months of the event are price. Only 1 representative per sharing hotel will be permitted on the stand at any 1 time but you may rotate your staff if you liable for the full participation cost. wish. (Based on 4 sharing exhibitors.) ILTM NORTH AMERICA YOUR DETAILS Riviera Maya, México / 20th - 23rd September 2021, cost: US$ tbc Property This event will be run as a table top format. The price includes 1 set of up to 60 appointments, a table, 2 chairs and 1 delegate Telephone badge. Additional delegate badges are available at cost. 1 additional badge is permitted per table. 4 co-branded tables have been reserved for Condé Nast Johansens. Email ILTM CHINA Name of authorised signatory Shanghai, China / October 2021, cost: US$ tbc Includes 1 schedule of 2.5 days of appointments, meeting space, prominent promotion of the property (including 1 image) and Name, position and email of main representative attending entrance for 1 representative for the 4 days (entrance badge is non-transferable). Additional badges may be purchased at cost price. Only 1 representative per sharing hotel will be permitted on the stand at any 1 time but you may rotate your staff if you wish. (Based on 4 sharing exhibitors.) ILTM LATIN AMERICA Name, position and email of additional representative attending São Paulo, Brazil / 26 - 29th October 2021, cost: US$ tbc This event will be run as a table top format. The price includes 3 days of appointments, a table, 2 chairs and 1 delegate badge. Additional delegate badges are available at cost price. Please note this is an additional cost ILTM CANNES I have read and understood exactly what is included with my chosen exhibition bookings. Cannes, France / 6th - 9th December 2021, cost: €11,415 Price includes 1 schedule of appointments (average of 40 one-on-one meetings), meeting space, prominent promotion of the property (including 1 large image) and entrance for 1 representative for the 4 days (entrance badge is non transferable). Additional badges may be purchased at cost price. Only 1 representative per sharing hotel will be permitted on the stand at any time but you may rotate your staff. (Based on 10 sharing exhibitors.) Please sign above to secure your bookings. Please return this form to Adam Crabtree firstname.lastname@example.org or tel +44 (0)20 7152 3561
HOSPITALITY HOSPITALITY PARTNERS PARTNER Partners are carefully chosen for the quality and excellence of their products, services and expertise. Whether you are sourcing new ideas and products to enhance the guest experience or considering refurbishment, our Partners will be happy to help with competitive prices, exclusive offers and committed teams offering plenty of specialist advice. Alpha Wellness Sensations Davy’s Wine Merchants Hoogly Tea A British brand A manufacturer of quality wellness An independent, fifth generation, with a Nordic twist, Hoogly’s products such as state-of-the-art family-owned wine merchants since eco-friendly, hand blended and thermal suites including saunas, 1870 representing a unique portfolio premium quality teas are a infrared cabins, steam rooms, salt of family growers from around the modern way of serving luxury. UK caves, UV meditation rooms, hot world. Fine wine stockists with Paul Turner, tubs, foot spas, experience showers, an extensive collection of classic email@example.com ice and snow rooms, relax and regions and vintages spanning many www.hooglytea.com inhalation rooms and other related decades. UK thermal experiences. Global Francis Flavin, firstname.lastname@example.org Molton Brown An icon of email@example.com uniquely British style since 1971. www.alpha-wellness-sensations.eu www.davywine.co.uk As pioneers of positive luxury, Molton Brown’s amenities have Criton An award-winning guest FlyEliteJets An award-winning been Made in England with the engagement and integrations private, luxury jet company finest ingredients since day one – platform, which simplifies digital providing worldwide flights, limo with over 30 years of experience transfers and VIP security with partnering with the world’s most Image: Torel Palace Porto, Portugal transformation enabling hoteliers to deliver the perfect digital guest santised cabins and PPE for all esteemed hotels. UK, Ireland & journey and maximise in-stay spend. passengers on its modern fleet. Europe With Criton, hoteliers can digitise Global Martina Halbritter, their guest information and wrap Christopher Williams-Martin, Martina.Halbritter@kao.com all guest-facing technology into a firstname.lastname@example.org or www.moltonbrown.co.uk/store/ sophisticated, custom branded app. 24/7 email@example.com hotel-amenities Global www.flyelitejets.com H O T E L C A R E Stefano Ragusa, firstname.lastname@example.org www.criton.com For further information, product samples or if you’d like to be introduced to any of the Partners, contact Siân Butcher, Partner Excellence Manager, on +44 (0)20 7399 2655 email@example.com
CONDÉ NAST JOHANSENS CONDENASTJOHANSENS.COM CONDÉ NAST JOHANSENS VOGUE HOUSE, HANOVER SQUARE, LONDON, W1S 1JU TEL: +44 (0)20 7499 9080 | EMAIL: INFO@JOHANSENS.COM
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