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Print Online events - medizin-und-elektronik.de - weka fachmedien
medizin-und-elektronik.de

                                          M e d i a G U IDE

                            Online
                                geprüft
                                          2018
                                          Print   Online   Events
Print Online events - medizin-und-elektronik.de - weka fachmedien
media information 2018                                            Contact

    USA                           UK                                Korea                               Japan
    Véronique Lamarque-Pandit     Alastair Swift                    Young Media Inc.                    Shinano International, Inc.
    126 High Street               4 Jersey Lane,                    407 Jinyang Sangga,                 Mr. Kazuhiko Tanaka
    Mystic, CT 06355              St Albans,                        120-3 Chungmuro 4 ga,               Akane Bldg. 3F
    USA                           Herts, AL4 9AB, UK                Chung-ku                            4-1-31 Akasaka
    Phone: +1-860-536-6677        Phone: +44-1727-765542            Phone: +82-2-2273-4819              Minato-Ku
    Fax: +1-860-572-2794          Fax: +44-1727-752408              Fax: +82-2-2273-4818                Tokyo 107-0052, Japan
    veroniquelamarque@gmail.com   Mobile: +44-7910-073565           ymedia@chol.com                     Phone: +81-3-3584-6420
                                  alastair@asa-media.com                                                Fax: +81-3-3505-5628
                                                                                                        kazujt@bunkoh.com

                                                            For all other territories        Editorial contact:
                                                            please contact:                  MEDIZIN+elektronik
                                                            Martina Niekrawietz              Richard-Reitzner-Allee 2
                                                            International Account Manager    85540 Haar
                                                            Richard-Reitzner-Allee 2         Germany
                                                            85540 Haar
                                                            Germany                          Editor-in-chief:
                                                            Phone: +49 89 25556-1309         Frank Riemenschneider
                                                            Fax: +49 89 25556-1651           Phone: +49 89 25556-1714
                                                            mniekrawietz@markt-technik.de    Fax: +49 89 25556-1654
                                                                                             friemenschneider@weka-fachmedien.de
                                                                                             Assistant:
                                                                                             Michaela Stolka
                                                                                             Phone: +49 89 25556-1376
                                                                                             Fax: +49 89 25556-1654
                                                                                             mstolka@weka-fachmedien.de

2
Print Online events - medizin-und-elektronik.de - weka fachmedien
media information 2018                                          media portrait

    1 Title:             MEDIZIN+elektronik                                                         4 Publication frequency: 6 times a year

    2 Characteristics:   MEDIZIN+elektronik offers valuable expertise and know-how about            5 Format:                A4
                         electronics in medical applications. MEDIZIN+elektronik not only
                         publishes pure product articles but also in-depth professional art-
                         icles that range from the basics to up-to-date applications. Thus, the
                                                                                                    6 Volume:                9th volume 2018
                         trade journal is attractive for its readers and is also passed on to in-
                         terested colleagues. The editorial content addresses decision makers
                         in development, procurement, production and management. Topics
                         of MEDIZIN+elektronik are electronic and electromechanic compon-           7 Subscription rates:    Domestic subscription: 			 € 50.00
                         ents and modules as well as various components of systems, sub-                                     Overseas subscription: 			 € 60.00
                         systems and complete platforms. The trade journal identifies trends                                 Single copy rate:     			 € 9.80
                         in measuring technology, software and power supply for medical
                         devices, examines classical medical engineering in operating rooms
                         and surgeries up to ambulant rehabilitation and diagnostic systems         8 Organ:                 -
                         for patients, ”Ambient Assisted Living” and ”Life Science”.

    			Around the clock www.medizin-und-elektronik.de informs of the
        latest technologies and current trends in medical technlogy.                                9 Membership:            IVW

                                                                                                    10 Publishing house:		WEKA FACHMEDIEN GmbH
                                                                                                                          Richard-Reitzner-Allee 2, D-85540 Haar
    3 Target group: 		MEDIZIN+elektronik addresses                                                                        Phone: +49 89 25556-1376
                                                                                                                          www.medizin-und-elektronik.de
     			                 - Developers of electronic components, assemblies, systems and
                                                                                                                          www.weka-fachmedien.de
                           equipment, which are used in medical technology

     			                 - Sales engineers and consultants for medical engineering products
                           and systems                                                              11 Publisher:            WEKA FACHMEDIEN GmbH
     			                 - Manufacturers and operators of medical device technology and
                           medical engineering products
                                                                                                    12 Advertising:	Martina Niekrawietz
     			                 - Decision makers in development, construction, manufacturing,                              International Account Manager
                           technical purchasing, quality assurance and management                                    mniekrawietz@weka-fachmedien.de
     			                 - Distributors of components, assemblies, systems and medical
                           engineering products
                                                                                                    13 Editorial office:		Frank Riemenschneider, editor-in-chief
                                                                                                                          friemenschneider@weka-fachmedien.de

                                                                                                    			                      Michaela Stolka, editorial assistant
                                                                                                                             mstolka@weka-fachmedien.de
3                                                                                                                            Phone: +49 89 25556-1376
Print Online events - medizin-und-elektronik.de - weka fachmedien
media information 2018                                              schedule 2018

     issue         date of publi-      ad closing                             main topic                              focus                                   trade shows
                   cation              date

     1             Mar 28, 2018        Mar 5, 2018      drive engineering             measurement & sensor            electromechanics                        MEDTEC Europe:
                                                                                      technology                                                              Apr 17 - 19, 2018
                                                                                                                                                              Hanover fair:
                                                        trade show issue              trade show issue                                                        Apr 23 - 27, 2018
                                                        Hanover fair                  MEDTEC
     2             May 7, 2018         Apr 10, 2018     power supply                  embedded systems                electronics production                  PCIM Europe:
                                                                                                                                                              Jun 05 - 07, 2018
                                                        trade show issue
                                                        PCIM

     3             Jun 14, 2018        May 16, 2018     medicine 4.0                  electromechanics                measurement & sensor technology         SENSOR + TEST:
                                                                                                                      trade show issue SENSOR + TEST          Jun 26 - 28, 2018

     4             Jul 20, 2018        Jun 26, 2018     embedded systems              image processing                drive engineering

     5             Sep 10, 2018        Aug 13, 2018     electromechanics              medicine 4.0                    power supply

     6             Nov 2, 2018         Oct 5, 2018      trade show issue              trade show issue                trade show issue                        COMPAMED:
                                                        electronica                   SPS IPC Drives                  COMpamed                                Nov 12 - 15, 2018
                                                                                                                                                              electronica:
                                                                                                                                                              Nov 13 - 16, 2018
                                                                                                                                                              SPS IPC Drives:
                                                                                                                                                              Nov 27 - 29, 2018

    Structure analysis
    Industry*                                                                                                                    Field of activity*
                               10%
                order development,                    6%                                                                                            5%                  10%
                                                      universities/hospitals/public                                                                        1%           CEO, owner,
                    manufacturing,                                                                                               production and manufac-
                                                      authorities                                                                                          others       board of directors
                        installation                                                                                                              turing

    1%
    others                                                                                                                                                                           17%
                                                                                                                                                                                     purchasing and procurement

                                                                                                                                                                                        67%
    83%
                                                                                                                                                                                        development and construction
    manufacturers of
    components, assem-
                                                                                               *source:
    blies and systems for
                                                                                               recipients‘ analysis, July 2017
    medical electronics
4
Print Online events - medizin-und-elektronik.de - weka fachmedien
media information 2018                                                                            rates

      format/colour                               format            type area           b/w           2c            4c
                                              width x height 1    width x height

      1/1 page                                   210 x 297            186 x 260    		3,430 €     		4,120 €       		4,810 €      Circulation analysis:                     Circulation breakdown:
                                                                                                                                                                          (July 1st 2016 to June 30th 2017)
      A5 (junior page)                           152 x 205            137 x 190    		2,020 €     		2,400 €       		2,820 €      print run:                                    10,716
                                                                                                                                total circulation:                            10,249            abroad:                        159
      1/2 page vertical                          105 x 297             90 x 260
                                                                                   		1,760 €     		2,120 €       		2,460 €      sold copies:                                      27            abroad:                          –
      1/2 page horizontal                        210 x 143            186 x 130
                                                                                                                                subscriptions:                                    27            member copies:                   –
      1/3 page vertical                           70 x 297             58 x 260                                                 retail sales:                                       –
                                                                                   		1,200 €     		1,440 €       		1,670 €
      1/3 page horizontal                        210 x 99             186 x 86
                                                                                                                                others:                                             –
      1/4 page                                   105 x 143             90 x 130                                                 controlled circulation:                       10,222
      1/4 page vertical                           52 x 297             43 x 260    		 950 €      		1,140 €       		1,320 €      remainder, archive, voucher copies:             467
      1/4 page horizontal                        210 x 74             186 x 65
                                                                                                                                Discounts
      1/6 page vertical                           70 x 143             58 x 130
                                                                                   		   640 €    		 770 €        		 900 €
      1/6 page horizontal                        210 x 50             186 x 43                                                                    Frequency discount
                                                                                                                                                                                              Volume discount
      1/8 page                                   105 x 74              90 x 65                                                                    (1/8 page and larger)
      1/8 page vertical                           52 x 143             43 x 130    		   480 €    		 580 €        		 670 €       2 ads             5%                            2 pages       10 %
      1/8 page horizontal                        210 x 37             186 x 33
                                                                                                                                3 ads             10 %                          3 pages       15 %
      2nd/4th cover page                                                                                         		5,300 €      4 ads             15 %                          4 pages       20 %

      per mm                                                                       		 3.90 €     		 4.70 €       		 5.50 €

      additional position charge                                                   We charge an additional fee of 10 % of
                                                                                   the basic rate for requested and confir-
                                                                                   med positions (minimum € 160.-)

      loose inserts / bound inserts

      bound inserts up to 25g                                          105 x 148   		3,750 €
      (incl. postage)                                            to    200 x 287

      2-pages bound inserts (incl. postage)                            105 x 148   		5,320 €
      4-pages bound inserts                                      to    210 x 297   		5,560 €
      8-pages bound inserts                                                          7,410 €

      island ad / mm                                                               15.30 €                       21.50 €

      flap                                                                         		9,130 €                                   Terms of payment:
                                                                                                                               2 % discount for advance payment within 8 days after date of invoice or net payment within 21
      cover picture                                                                		7,700 €                                   days of invoicing. A 3 % discount is granted by direct debit.

    1 additional 5 mm to be cut off

5
Print Online events - medizin-und-elektronik.de - weka fachmedien
media information 2018                                                            technical data

    Technical data / processing
                                                                                                           Loose inserts / bound inserts / tip-on ads / CDs
    Printing technique / processing:
    Cover:               sheet-fed offset                                                                  Loose inserts:
    Contents:            web-fed offset                                                                    			        Minimum format:                105 mm width x 148 mm height
    Paper:               55 gr Holmen Plus 72                                                              			        Maximum format:                10 mm smaller than the magazine on each side
    Processing:          wire stitching                                                                    			        Minimum weight:                150 gsm for single leaf
    Format:              trimmed format: 210 x 297 mm                                                      			        Maximum weight:                on request
                         add 5 mm per trimmed edge for bleed size                                          			        Positioning:                   best possible
                         type area: 186 mm x 260 mm
                                                                                                           loose inserts must be delivered cut and folded and as a finished product and be adapted
                                                                                                           for mechanical processing
    Please position all image elements 5 mm from the outer edges. We prefer non-separatet single-page      placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
    PDFs in the format V1.3 or V1.4.

    For detailed specifications please ask your contact person.                                            Bound inserts:
                                                                                                           			          Extent:                   4 pages (more on request)
    Sylvia Buck, sbuck@weka-fachmedien.de                                                                  			          Minimum format:           105 mm width x 148 mm height
                                                                                                           			          Maximum format:           format of the magazine
    file names should be given as in the example: customer_m+e_issue (example: lexware_m+e_1_18)           trimmed pages should have an additional 5 mm on each border to be cut off
    Proof                                                                                                  			          Minimum weight:           for 4-pages products 100 gsm
                                                                                                           bound inserts must be folded and delivered in uncut format and be adapted for
    Contents:      Content proofs must be delivered in 4c based on the standard ”PSO_LWC_Improved_         mechanical processing
                   eci.icc” for offset printing.

    Cover:         Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc”       Tip-on ads:
                   for offset printing, unless we may not print your ad. The appropriate profiles may be   folded products must be close to the gutter and be adapted for mechanical processing
                   downloaded at www.eci.org.                                                              positioning and formats on request
                                                                                                           placement possibilities: print run and part of circulation of the tip-on inserts by zip codes
    Small tone value variations may occur (tolerance range due to the web offset printing process.
    In multi-colour print black full tone areas should have a 40% cyan to give a rich black.               CD:
                                                                                                           positioning on request.
    FTP access:    on request
                                                                                                           Delivery date and address for bound inserts, loose inserts and tip-on ads:
                                                                                                           For dates and terms please ask your contact person.
                                                                                                           hofmann infocom GmbH, Emmericher Str. 10, 90411 Nuremberg
                                                                                                           Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for
                                                                                                           Medizin+elektronik-issue xy/2018“

6
medizin-und-elektronik.de                                                         media information 2018

                                                                                             Newsletter schedule

                                                                                            CW   Date           Topic                              CW   Date           Topic
                        Super-/Leaderboard €320,- / 250,-

                                                                    Wide Skyscraper 1
                                                                                                 JANUARY                                                JULY
    Wide Skyscraper 1

                                                                                            3    Jan 17, 2018   drive technology                   28   Jul 11, 2018   embedded systems

                                                                         € 160,-
         € 160,-

                                     Tape Ad € 160,-                                        4    Jan 24, 2018   power supply                       30   Jul 25, 2018   image processing
                                   Pushdown € 380,-                                         5    Jan 31, 2018   wearables                               AUGUST
                                    Billboard € 380,-                                            FEBRUARY                                          32   Aug 08, 2018 power supply
                                                                                            6    Feb 07, 2018   measurement/sensor technology      34   Aug 22, 2018 measurement/sensor technology
                                                                                            8    Feb 21, 2018   preview embedded world                  SEPTEMBER
                                                        Rectangle
                                                        300 x 200                                MARCH                                             36   Sep 05, 2018   electronics production
    Wide Skyscraper 2

                                                         € 190,-                            10   Mar 07, 2018 electromechanics                     37   Sep 12, 2018   wearables

                                                                       Half Page            12   Mar 14, 2018 image processing                     38   Sep 19, 2018   electromechanics
         € 80,-

                                                                        € 290,-             13   Mar 21, 2018 medicine 4.0                         39   Sep 26, 2018   medicine 4.0
                                                                                                 APRIL                                                  OCTOBER
                                                                                            14   Apr 04, 2018   preview MT-CONNECT                 40   Oct 02, 2018   power supply
                                                                                            15   Apr 11, 2018   preview Medtec                     41   Oct 10, 2018   semiconductors
                                                                                            16   Apr 18, 2018   preview Hannover Messe             42   Oct 17, 2018   embedded systems
                                                                                            17   Apr 25, 2018   measurement/sensor technology      43   Oct 24, 2018   preview COMPAMED
                                                                                                 MAY                                                    NOVEMBER
                                   Medium                                                   18   May 02, 2018 power supply                         44   Nov 07, 2018 preview electronica
                                  Rectangle                                                 20   May 16, 2018 electronics production               46   Nov 14, 2018 preview SPS IPC Drives
                                   € 380,-
                                                        Ad                                  22   May 30, 2018 preview PCIM                         48   Nov 28, 2018 power supply
                                                       Words
                                                       € 70,-                                    JUNE                                                   DECEMBER
                                                                                            23   Jun 06, 2018   medicine 4.0                       49   Dec 05, 2018   passive components
                                                                                            24   Jun 13, 2018   preview SENSOR + TEST              50   Dec 12, 2018   measurement/sensor technology
                                                                                            25   Jun 20, 2018   connection technology
                             Flashbar € 470,-                                               26   Jun 27, 2018   semiconductors

                                                                                            Visit our showroom at
                                                                                            www.medizin-und-elektronik.de/media/showroom (also in English!)

7
medizin-und-elektronik.de                                                   media information 2018

    Newsletter advertising
                                                                                            Leaderboard
    The bi-weekly medizin-und-                        Premium Leaderboard                                                                  Customized Newsletter
    elektronik.de newsletter reaches                                                        (728 x 90 pixel, max. 60 KB),                  subgroup (per product interest):
    more than 24,000 recipients (as per                                                     Data format: PNG, GIF, JPEG, HTML*             basic rate:                           € 1,490.-
    08/2017) and offers with ist current                                                                                 € 2,090.-                                        (no discounts)
    trends,products and subject-specific
    topics an accurate communication                                                                                                       plus per thousand recipients:         € 280.-
    for advertisers.                                                                                                                                                     (no discounts)

                                                                                            Billboard
     Premium placement                                Premium placement
                                                        below editorial                     (728 x 200 pixel, max. 60 KB),
     Special placement for text ad, wide                                                                                                   Exclusive sponsoring                  € 4,590.-
                                                                                            Data format: PNG, GIF, JPEG, HTML*
     skyscraper or rectangle below or                                                                                                      choose 3 ads
                                                                                                                      € 1,790.-                                                               ve
                                                                                                                                                                                        exclusi
     next to the editorial in the first place              Position 1 + 2
                                                   inside the editorial messages
                                                                                                                                                            +
                                  € 2,090.-                                                                                               Editorial service:
                                                                                            Ad words with logo in the newsletter
                                                                                                                                           1 product announcement
                                                                                            Headline + 2 text lines                        1 news announcement
                                                           Position 3                       and ad URL                                    1 specialized article
     Text ad with max. 500 characters                  end of newsletters                                                                  Mention within the subject heading
                                                                                            per line 25 characters including
     max. 3 text ads per newsletter,
                                                                                            spaces
     max. 1 link per text ad,                                                                                                                                             (no discounts)
                                                    Ad Words          Ad Words              Logo: 67 x 62 pixel, max. 60 KB
     Corporate logo and product picture
                                                example placement example placement                                       € 500.-
     (each 150 x 50 pixel),
     Data size: max. 60 KB                                                                                                              The editorial staff reserves the right to edit the
     Data format: GIF, JPEG, PNG*                                                                                                       articles in corporation with the customer.
     Alternative delivery of a banner in                                                    Exclusive sponsoring
     the dimensions 708 x 250 pixel                                                         choose 3 ads
                                 € 1,790.-                                                 3 editorial mentions, mention within the
                                                                                            subject heading
                                                                                                                                        * GIF without animation
                                                                                                                           € 4,590.-
                                                                                                                      (no discounts)

                                                                                                                               Showroom (in English) with technical details on
     Event listing in the newsletter
                                                                                                                               www.medizin-und-elektronik.de/media/showroom
     Headline with 70 characters max.,
     Date and place with 35 characters
     max. each
                                 € 390.-              Exclusive sponsoring

8
media information 2018                                     event partner

    Your event partners
    The event department of WEKA FACHMEDIEN GmbH hosts               Your advantages at a glance:
    around 20 national and international congresses and seminars
    annualy in close cooperation with the editorial office of the        Strong brands!
    appropriate media brand.                                             Qualified and personalized addresses in the B2B environment!
    Exhibition and Sponsoring                                            T op-class network of speakers, sponsors and exhibitors from
    Our events and exhibitions provide an excellent opportunity to        industry, science and multipliers (organizations)!
    target a professional and interested audience - personally and       L arge network of service providers (like locations, catering,
    without waste coverage.                                               technical equipment, layout)!
    Help your customers to overcome their current technical
    challenge by introducing them to your products, systems and          More than 20 years experience in event management!
    services right where they are looking for them.                  Give us a call! We are looking forward to hearing from you.
    Various sponsoring formats ensure your tailor-made brand
    appearance. Invest in your company image by sponsoring!          Contact: Corina Prell, Sales Manager Events
    Everything is possible, from sponsored congress bags, pencils,   		       Phone: +49 89 25556-1393
    writing pads, lanyards, inserts in the congress hand-outs,       		       E-mail: cprell@weka-fachmedien.de
    online banners, “banner ups“, up to a sponsored coffee break
    or get-together.
    In addition to the WEKA events, we offer separate modules or
    a full service concept, tailor-made to your needs!                                                             forums
                                                                                         e ve n ts a n d designer
                                                                                 Current              CHMEDIEN
                                                                                                                   at
                                                                                      of WEKA FA             n.d vents
                                                                                                                e /e
                                                                                                -fachmed ie
                                                                                  www.weka

9
General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2017)
     1.    An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser          21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the
           or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites               applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on their employees.
           of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising            Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online
           will cover banners, pop-ups, special interest and keyword placements.                                                                                                         offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting
     2.    Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is                Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.
           unless the publisher expressly agrees to them.                                                                                                                            22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute
     3.    The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advan-              advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set
           ce. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing            them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or
           contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual              cancellation of the order (redhibitory action).
           relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation.                                                              23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfill-
     4.    The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail.                                       ment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action).
     5.    Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising agency and            24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty
           not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the              claim may no longer be enforced.
           ordering party and the issue of an order to the advertising agency verified in writing.                                                                                   25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent
     6.    Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising            behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
           parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.                                                            26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms
     7.    The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to                of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the
           insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular           liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the
           magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular             publisher is liable according to statutory provisions.
           edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed           27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such
           in the particular column without the need for an express agreement.                                                                                                           claims, that is unless they are founded on claims of deliberate negligence.
     8.    Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is not entitled        28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error
           to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online              corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
           advertising for technical or other comprehensible reasons.                                                                                                                29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
     9.    The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of          30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material
           the online advertising immediately after receipt of the cancellation.                                                                                                         are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one
     10.   Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term                month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on
           the publisher is entitled to bill the following costs:                                                                                                                        request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising
           - 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion;                                                                of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.
           - 50% of the net value of the order for cancellation within one week of the commencement of insertion;                                                                    31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing.
           - for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online adver-              Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or
           tising. The price of online advertising already inserted will also be billed.                                                                                                 upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity
           Cancellation terms print: Cancellation is possible free of charge until the ad closing date.                                                                                  or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to
     11.   Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the latest.                  the actual quantity.
     12.   The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content,               32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para.
           origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publi-       13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order
           cation is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their                 on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the
           approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain                 publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are
           third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable                 completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements.
           as advertisements because of their editorial composition may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online                   33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof
           advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from             pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the
           the editorial content to make its advertising nature plain.                                                                                                                   publication and distribution of the advertisement.
     13.   The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising.       34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters
           In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of           in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that
           the publisher, punctually for the print copy deadline.                                                                                                                        are not collected during this time are destroyed.
     14.   All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of          35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of
           audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced)                    this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint
           the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany]                    discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is
           or other copyright associations and/or owners.                                                                                                                                to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.
     15.   In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).                           36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the
     16.   Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color are unavoidable              obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly
           without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual cor-          withdraw from the contract. The client has no right to claims for compensation.
           rectness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances.           37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to
     17.   Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher             this clause.
           discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The     38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An
           publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated               inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now
           by the client.                                                                                                                                                                considered inoperative.
     18.   If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.                                         39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person
     19.   Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to do so by                       governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual
           the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally                residence in the Federal Republic of Germany.
           agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or         40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International
           advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible               Sale of Goods.
           but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor
           insertion.
     20.   The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this
           respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising
           material.

10
Medizin+elektronik,
                     the trade journal for electronics in
                            medical technology

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