MEDIA INFORMATION 2021 - Magazine for historical sportscars - PRICE LIST No. 10 - Delius Klasing
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MEDIA INFORMATION 2021
Magazine for historical sportscars
Foto: © Historisches Archiv der Dr. Ing. h.c. F. Porsche AG
PRICE LIST No. 10
SUMMARY 2
PORSCHE KLASSIK PRINT PORSCHE KLASSIK DIGITAL
The magazine / The reader 3 Gute Fahrt App 8
Publication schedule 4
Dimensions / Rates 5
Ad Specials 6
DK-brand-combination 7
Click
content
for instant
information
SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
Cover photo: Historisches Archiv der Dr. Ing. h.c. F. Porsche AG circulation.
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief
www.dk-mediasales.de/ 33602 Bielefeld, Germany Thorsten Elbrigmann
kontakt-automobil fon +49 521 559 0 Thomas Fuths
t.elbrigmann@delius-klasing.de
Siekerwall 21
33602 Bielefeld, Germany
THE MAGAZINE 3
46 PORSCHE-FREUNDE
Guus Reinerink ist
selbstständig, seine Tage
sind straff getaktet, alles
muss schnell gehen.
Für ein paar Stunden
Turbofiziert
AUTORIN CHRISTINA RAHMES FOTOGRAFIE THEODOR BARTH
tauscht er seinen
930 Turbo gegen den
Porsche Taycan Turbo.
Und fühlt sich ent-
schleunigt in dieser
neuen Welt.
Published since It’s not enough for us to write what People with a flair for the extraor-
2012 others have written before us. As a dinary – successful and with strong
Circulation* result, PORSCHE KLASSIK immerses purchasing power. The average age
49,530 itself in the history of the brand and its of the predominantly male readers of
Frequency of publication models and illuminates completely new PORSCHE KLASSIK is between 20 and
3 × per year aspects of Porsche’s history. 59. Their level of education is far above
Magazine size Porsche builds sports cars that want to that of “normal” motorists. This target
230 mm × 280 mm be driven. This is just what PORSCHE group has a high net household income.
Processing KLASSIK does – and that while riding It is a particularly brand-conscious,
Perfect binding on the edge. Behind the wheel: quality-oriented reader base with a lot
Copy price experienced motoring journalists and of purchasing power. Porsche owners
9.11 € racing drivers of international standing. love to immerse themselves in the world
* According to the publisher PORSCHE KLASSIK introduces the of their automotive treasures.PORSCHE
people behind the brand. KLASSIK is the only magazine that
Engineers, designers, drivers, persona- fully portrays this world and all of its
lities – these are the protagonists who fascination and passion, in line with the
have shaped the Porsche legend. philosophy of its readers.
This magazine brings them into the
present day. The focus of PORSCHE
KLASSIK is sports cars. We show how
icons like the Porsche 911, 356, 550
and 944 emerged and why they are so
fascinating both in day-to-day life as well
as on the racing track.
PUBLICATION SCHEDULE 4
ISSUE FIRST SELLING DAY BOOKING DEADLINE PRINT DATA DEADLINE
01/2021 01.04.2021 18.02.2021 04.03.2021
02/2021 01.07.2021 20.05.2021 02.06.2021
03/2021 04.11.2021 23.09.2021 07.10.2021
DIMENSIONS / RATES 5
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook 2019
2/1 page
Trim size* 460 × 280
SIZE 4C
Including
1/1 5,990.00 € App
1/2 3,097.00 € + Link activation
+ Picture Galerie
1/3 2,132.00 € + Video integration
1/4 1,574.00 €
2/1 11,980.00 €
1/1 page
Trim size* 230 × 280
POSITIONS
4C
Back cover 7,787.00 €
Inside front cover 7,188.00 €
Inside back cover 6,904.00 €
All prices include digital / app and quoted are exclusive VAT.
1/2 page vertical 1/2 page horizontal
Type area 101 × 254 Type area 202 × 127
Trim size* 115 × 280 Trim size* 230 × 140
DISCOUNTS
2 adverts 5%
Classic-Combination* 10 %
*Not valid with the DK-Brand-Combination
1/3 page vertical 1/3 page horizontal
Type area 67 × 254 Type area 202 × 85
Trim size* 78 × 280 Trim size* 230 × 93
AGENCY COMMISSION 15%
Reprints and PDFs of editorial content on request.
Please ask for our price list.
1/4 page 1-column 1/4 page 2-columns
Type area 50 × 254 Type area 101 × 127
Trim size* 57 × 280
1/4 page 4-columns * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
Type area 202 × 63 All format specifications in mm (width x height).
Trim size* 230 × 70 Any trimming marks must be set at a distance of at least 3 mm from the net format.
AD SPECIALS 6
LOOSE INSERTS
SUBSCRIPTION
WEIGHT PRICE MAXIMUM SIZE
CIRCULATION
up to 25 g 90.00 € per mil 200 x 270 mm
(width x height)
up to 50 g 120.00 € per mil 3 samples Total circulation
when placing
up to 75 g 145.00 € per mil the order
*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.
TIP-ONS
SIZE PRICE
Postcard 47.00 € per mil
+ costs for the 1/1 page carrier advertisement
Booklet 68.00 € per mil + additional costs when booking the subscription circulation
Test sample 77.00 € per mil Please send stand samples and 10 adhesive inserts for
a test run before the closing date.
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per mil Paper quality: 70-150g/m2
6-pages 130.00 € per mil Format: Please contact the media sales department
for specifications
8-pages 150.00 € per mil
Insertion: only overall.
12-pages 170.00 € per mil
Position: In the middle of the magazine „artificial middle“
16-pages 190.00 € per mil (additional costs on request)
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
Ad Specials are not valid for discount!
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
DK-BRAND-COMBINATION 7
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
GUTE FAHRT APP 8
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING PRICE
Print/App 600 €
insert plus
1 issue Combination
Link activation,
+ 6 weeks + Video integration
+ Picture gallery
App Only 900 €
The prices quoted are exclusive VAT.
Sales per issue
555
Readers per issue
2,343
according to the publisher Ø 2020
AGENCY COMMISSION 15 %
See booking deadline and delivery schedule for data on page 4. Additional multimedia features (audio files, videos, galleries and links) on request.You can also read
