MEDIA INFORMATION 2021 - No 19, valid from 01/01/2021 - Holzmann Medien
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MEDIA INFORMATION 2021
No 19, valid from 01/01/2021
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www.sicht-sonnenschutz.com
AUDIENCE. CHANNELS. THEME PLAN. PRICE LIST. WEBSITE. NEWSLETTER. CONGRESS. CONTACT PERSONS.
CONTENTS
Our target group page 3
Our channels page 4
PRINT
sicht+sonnenschutz at a glance page 8
Schedule and topics page 10
Prices page 14
Formats page 16
Special publication glas kompakt/beschattung kompakt page 18
Special publication R+T markets Seite 19
Circulation and distribution analysis page 20
Analysis of recipient structure page 21
Reader analysis page 22
DIGITALLY
sicht-sonnenschutz.com at a glance page 27
Display page 29
Multiscreen page 30
Mobile page 32
Content marketing page 33
Newsletter sicht+sonnenschutz aktuell at a glance page 36
Advertising opportunities in the newsletter page 37
CONGRESS
GFF PRAXISTAGE – The Congress all about the building envelope page 39
ABOUT US
Contacts | Publisher | Terms and Conditions page 41
2
OUR TARGET GROUP
sicht+sonnenschutz – THE SPECIAL MAGAZINE
FOR ROOM COMFORT AND BUILDING ENVELOPE
OUR READERS
Main audience More readers
Roller shutter and sun protection Planners and architects,
mechatronics engineers, authorised experts and manufacturers
interior decorators, metal/gate
builders, schools and associations
3
OUR CHANNELS
PRINT
sicht+sonnenschutz – THE SPECIAL MAGAZINE FOR
ROOM COMFORT AND BUILDING ENVELOPE
sicht+sonnenschutz is published with 9 issues per year (double numbers
2-3/February-March, 7-8/July-August and 11-12/November-December).
Our special publications design+building for the premium target group architects, glas
kompakt/beschattung kompakt as an industry reference book and R+T markets as an
international special publication offers manufacturers and service providers a
tailor-made environment for a targeted, long-term and thus sustainable presence.
DIGITAL
WEBSITE SICHT-SONNENSCHUTZ.COM
sicht-sonnenschutz.com is an online portal for opinion leaders, decision makers and
professionals in the industry. It complements our information offering on a daily basis
and offers IVW-tested quality range for banner and native formats.
NEWSLETTER SICHT+SONNENSCHUTZ AKTUELL
Once a month, usually on Wednesdays, sicht+sonnenschutz aktuell
currently reaches over 1,100 subscribers from the key target groups.
AT&T
CONGRESS
GFF PRAXISTAGE
Our biennial congress all around the building envelope serves as a meeting point for
the branch to get information by top-class speakers, a panel discussion and workshops
about topics, trends and products and for an exchange among colleagues.
4
PUR UTILITY VALUE
OUR PRACTICE SECTIONS SAVE TIME, MONEY AND TROUBLE
IN DAILY WORK
Practice-oriented communication to the market is the key business of our editorial
team. Our practice sections make a valuable contribution to the reporting
• Practical tip – step-by-step instructions for assembly
• Design tip – for interior decorators
• My favourite tool – introduction of useful helpers
• Flash interview – statements from players in the industry
• In case of damage – recognise and avoid errors
• Focus on opinion – market assessment with experts
• Special – the title theme of the magazine on top topics
Our readers appreciate what we have to offer, more utility value is not possible!
5
ATTENTION:
CAMERA IS ON VIDEO PRODUCTION
THE BRANCH IN MOVING PICTURES
In times of digitalisation, the production of videos has been an integral part of the
sicht+sonnenschutz brand wreath for years - with exclusivity on the market.
Whether interviews with important players in the industry, trade fair impressions,
company presentations or webinars: We provide our readers with virtual top
information all around the branch.
Example.
6
sicht+sonnenschutz
AT A GLANCE JOURNALISTICALLY HIGH-QUALITY CONTENT
FROM THE PRACTICE FOR THE PRACTICE
EDITION
Real circulation (IVW-tested):
9,855 copies
(Annual average 1 July 2019 to 30 June 2020)
FREQUENCY OF PUBLICATION
9 issues per year
(Monthly, double numbers 2-3/February-March, 7-8/July-August
and 11-12/November-December)
8CLEAR READER GUIDANCE
MODERN LAYOUT
OUR CREDO: QUALITY JOURNALISM
• Thanks to an enormously high proportion of research carried out by our editorial
team, our readers receive high-quality and practice-oriented content for the daily
work.
• In addition to the research and specialist articles, our practice sections such as the
Praxistipp (step-by-step instructions in the assembly section) or the design tip are
top information sources.
sicht+sonnenschutz uses all the styles of a modern trade magazine and offers as an
•
opinion platform orientation and utility.
sicht+sonnenschutz reports from the industry for the industry, sets topics and
•
questiones and discusses current developments.
OUR CONTENT
• Magazine sections: Objekt des Monats – Nachrichten – Sonnenschutztechnik
– textiler Sonnenschutz – Tageslichttechnik – außen- und innenliegender
Sonnenschutz – Markisentechnik – Rollladen – Antriebs-, Steuerungs- und
Funktechnik – Klapp- und Schiebeläden – Insektenschutz – Tore/Tortechnik –
Funktionsgläser, Energieeffizientes Bauen und Produkte
• Topics: Industry news, market conditions, novelties, products, innovations,
standards, dates
• Our forms: Object and user reports, specialist articles, interviews, trade fair reports,
product and service pages, practice sections, surveys
9SCHEDULE AND TOPICS
Issue Dates Main topics Topics/Categories Trade Fairs/Exhibitions
1 PD: 12/01/2021
FDA: 09/12/2020
Gates: Mechanically and electronically driven
Gates make building openings partially
Category products:*
Interior shading, roller shutter
BAU ONLINE
Munich, 13 to 15/01/2021
January ED: 02/12/2020 boxes, tools for interior decorators
accessible. We check which operating solutions
the manufacturers are working on and explain
safety aspects that should not be underestima- Category Practical tip:
ted. Step-by-step instructions
for a successful execution
2/3 PD: 23/02/2021
FDA: 29/01/2021
Industry world sun protection
Providing shade, controlling room climate
Category products:*
Building management system,
R+T digital
Stuttgart, 22 to 25/02/2021
February/ ED: 22/01/2021 without impairing the view: Roller shutters, markisolettes, daylight technology,
March venetian blinds & co. take on a variety of drive, control and radio systems IHM
functions. We clarify the current state of affairs in Munich, 10 to 14/03/2021
the industry and the role of alliances, for example Category Practical tip: R+T Asia
with building services engineering specialists. Step-by-step instructions CN-Shanghai, 16 to 18/03/2021
for a successful execution
4 PD: 27/04/2021
FDA: 01/04/2021
Textile sun protection and window decoration
Interior decorators in focus: We discuss trends in
Category products:* heimtextil
Smart metering, home automation, Frankfurt/Main, 04 to 07/05/2021
April ED: 26/03/2021 design and (operating) technology and look at external sun protection, roller
integrative presentation concepts at the window. blinds
In addition, there is an overview of heimtextil.
Category Practical tip:
Step-by-step instructions
for a successful execution
Fair issue:
heimtextil
*The category products is not thematic focal point. Only products can be presented here!
10SCHEDULE AND TOPICS
Issue Dates Main topics Topics/Categories Trade Fairs/Exhibitions
5 PD: 26/05/2021
FDA: 30/04/2021
Awning, pergola, attitude to life
The new outdoor feeling, outdoor living, terrace
Category products:*
Insect screens, awnings, machines
May ED: 23/04/2021 design - there are many generic terms, after all, it for roller shutter production
is presumably the boom segment of the industry.
We show, how specialist companies are adapting Category Practical tip:
to this. Step-by-step instructions
for a successful execution
Fair issue:
Insektenschutz
6 PD: 22/06/2021
FDA: 28/05/2021
Shutters: wood, PVC or aluminium?
Set yardsticks, but in which material - one thing
Category products:*
Panel curtains, roller shutters,
ift-Brandschutzforum
Nuremberg, 16 to 17/06/2021
June ED: 21/05/2021 we can anticipate: Every material offers sun tents
advantages, like the large sicht+sonnenschutz
analysis presents. Category Practical tip:
Step-by-step instructions
for a successful execution
Fair review:
heimtextil
7/8 PD: 27/07/2021
FDA: 02/07/2021
Sun protection for the SmartHome
Open Sesame - this game works in modern
Category products:*
Gates, drive, control and radio
July/August ED: 25/06/2021 SmartHomes not only at the front door, but also technology, folding and sliding
in terms of the shading. We clarify market shutters
standards and question actual needs and
marketing strategies. Category Practical tip:
Step-by-step instructions
for a successful execution
PD = Publication date FDA = Advertising/printing documents deadline ED = Editorial deadline The editorial department reserves the right to make changes regarding the topics.
*The category products is not thematic focal point. Only products can be presented here!
11SCHEDULE AND TOPICS
Issue Dates Main topics Topics/Categories Trade Fairs/Exhibitions
PD: 10/09/2021 International Special Publication Further information Targeted distribution to visitors
FDA: 06/08/2021 to R+T 2022 see page 19 at the R+T 2022
9 PD: 21/09/2021
FDA: 27/08/2021
Building solution for summer thermal insulation
Various industries are involved in the normative
Category products:*
Panel curtains, foils,
R+T Turkey
TR-Istanbul, 16 to 18/09/2021
September ED: 20/08/2021 regulations laid down in DIN. What is the current roof window shading
situation, are there conflicts of interest, and what
is the solution? Category Practical tip:
Step-by-step instructions
for a successful execution
Market report:
Tools and site helpers
PD: 24/09/2021 The reference book for the entire industry! Further information Display at all relevant trade fairs
FDA: 06/08/2021 from page 18 in the period September 2021 to
September 2023
(If they can take place)
10 PD: 19/10/2021
FDA: 24/09/2021
Designing facades with sun protection
Sun protection and the products of this sector
Category products:*
Facade solutions, lamella systems,
Rosenheimer Fenstertage
Rosenheim, 13 to 14/10/2021
October ED: 17/09/2021 are aesthetic and radiate value even in the photovoltaic/solar
modern design language. We show this in this
issue. Category Practical tip:
Step-by-step instructions
for a successful execution
*The category products is not thematic focal point. Only products can be presented here!
12SCHEDULE AND TOPICS
Issue Dates Main topics Topics/Categories Trade Fairs/Exhibitions
11/12 PD: 23/11/2021
FDA: 29/10/2021
Folding and sliding shutters
The mostly optically highly attractive systems in
Category products:*
Roller shutter boxes, winter garden
Sun Shade Expo North America
USA-Nashville, 02 to 04/11/2021
November/ ED: 22/10/2021 wood and aluminium offer much more than only shading, slat technology
December shutting. At sicht+sonnenschutz you will find
technically new products with high aesthetic Category Practical tip: Ettlingen, 05 to 06/11/2021
standards. Step-by-step instructions BATIMAT
for a successful execution F-Paris, 15 to 19/11/2021
1 PD: 07/01/2022
FDA: 10/12/2021
Textile sun protection for interior decorators
Haptics, light diffusion and unadulterated
Category products:*
Textile sun protection, 3oller
heimtextil
Frankfurt/Main, 11 to 14/01/2022
January 2022 ED: 03/12/2021 colourfulness: material advantages have been shutter boxes, tools for interior Perimeter Protection
inspiring the sun protection industry for years. decorators Nuremberg, 18 to 20/01/2022
With this overview you are well prepared for
January. Category Practical tip: POLYCLOSE
Step-by-step instructions B-Gent, 19 to 21/01/2022
for a successful execution
Fair issue:
heimtextil
PD = Publication date FDA = Advertising/printing documents deadline ED = Editorial deadline The editorial department reserves the right to make changes regarding the topics.
*The category products is not thematic focal point. Only products can be presented here!
Constant editorial focus:
News, sun protection technology, textile sun protection, daylight technology, external and internal sun protection, awning technology, roller shutters, drive,
control and radio technology, folding and sliding shutters, insect screens, gates/gate technology, functional glass, energy-efficient construction, products and books.
Service formats:
Special, flash interview, focus on opinion, practical tip, career in the craft, the design tip, sicht+sonnenschutz discusses,
damage case, my favourite tool.
13PRICE LIST NO. 19
valid from 01/01/2021
1 Advertisement prices and formats (All prices specified are subject to statutory sales tax.)
Format Print space formats width x height in mm Basic prices b/w Prices 2-coloured Prices 3-coloured Prices 4-coloured
2/1 page 380 x 245 € 4,535.– € 5,435.– € 6,335.– € 7,235.–
1/1 page 172 x 245 € 2,370.– € 2,870.– € 3,370.– € 3,870.–
2/3 page 172 x 164 or 113 x 245 € 1,475.– € 1,825.– € 2,175.– € 2,525.–
1/2 page 172 x 127 or 83 x 245 € 1,210.– € 1,460.– € 1,710.– € 1,960.–
1/3 page 172 x 88 or 54 x 245 € 810.– € 980.– € 1,150.– € 1,320.–
1/4 page 172 x 66 or 83 x 127 or 39 x 245 € 615.– € 745.– € 875.– € 1,005.–
1/8 page 172 x 33 or 83 x 66 or 39 x 127 € 315.– € 380.– € 445.– € 510.–
Title page + 1/3 page 210 x 174 (+ 3 mm trimming on the left, right and at the bottom) € 2,735.– € 3,235.– € 3,735.– € 4,235.–
4c horizontal as a 210 x 108 (+ 3 mm trimming on the left, right and at the bottom)
title page statement
2nd cover page 210 x 297 (plus trimming, see page 16) € 2,610.– € 3,110.– € 3,610.– € 4,110.–
4nd cover page 210 x 297 (plus trimming, see page 16) € 2,610.– € 3,110.– € 3,610.– € 4,110.–
Text advertisements: Millimetre price 1 column (54 mm wide, b/w, prize in colour on request) € 3.25
Business directory advertisements: 40 x 40 mm, 4-coloured (period 1 year = 9 issues) € 685.00
40 x 80 mm, 4-coloured (period 1 year = 9 issues) € 1,260.00
Classified advertisements: Job offers/other classified advertisements (publication in print + online)
2 -column (83 mm wide, at least 20 mm high) € 3.30
4 -column (172 mm wide, at least 20 mm high) € 6.60
Your classified advertisement is also published
Jobs wanted
on www.sicht-sonnenschutz.de.
2 -column (83 mm wide, at least 20 mm high) € 2.30
4 -column (172 mm wide, at least 20 mm high) € 4.60
Box number: € 15.00
Bleed formats and graphic illustration see page 16
14PRICE LIST NO. 19
valid from 01/01/2021
2 Surcharges: Inserts
Placement Binding placement regulations: respectively 10 % of ad rate loose, max. size 205 mm x 294 mm
Price per 1,000 items
Colour Per standard colour (DIN ISO 12647-2) see price list.
Special colours, which cannot be obtained from Weight Price ‰
DIN ISO 12647-2: 40 % of ad rate
up to 30 g € 205.–
Format Advertisements across the gutter: 10 % of ad rate up to 40 g € 230.–
up to 50 g € 260.–
3 Discounts: for purchase within one year of insertion
each additional 10 g € 20.–
(starting from the appearance of the first advertisement)
frequency discount volume discount Required batch: 1
0,100 copies
for 3 ads 5% 1 page 5%
Glued inserts
for 6 ads 10 % 3 pages 10 %
Price per 1,000 items
for 8 ads 15 % 6 pages 15 %
for 9 ads 20 % 9 pages 20 % Advertising material Price ‰
o discount on loose inserts, postcards, glued inserts and technical
N Postcards € 230.–
supplementary costs, business directory entries, job and classified glued inserts up to 25 g € 285.–
advertisements. Required batch: 1
0,100 copies
5 % combination discount by booking our magazine GFF parallel.
6 Contact: Advertising Manager:
4 Categories: See price list page 14 Thomas Pohl (in charge)
5 Special types of Telephone +49 8247 354-185
advertising: Bound inserts thomas.pohl@holzmann-medien.de
2 page (1 sheet) € 2,390.– Advertising Sales:
4 pages (2 sheets) € 3,360.– Florian Faab
6 pages (3 sheets) € 4,030.– Telephone +49 8247 354-125
8 pages (4 sheets) € 4,710.– florian.faab@holzmann-medien.de
Uncut format 216 x 306 mm
Trim size 210 x 297 mm Media Administration:
Required batch 10,100 copies Sabrina Bader
(discount: 1 sheet = 1/1 advertisement page) Telephone +49 8247 354-192
disposition@holzmann-medien.de
Important: bleed on the top 6 mm
left, right and bottom: every 3 mm
15FORMATS
Advertisement formats
Within type area With bleed
1/4 1/4
1/8 vertical corner corner
section 1/8 vertical
section
w 39 mm w 83 mm w 60 mm w104 mm
h 127 mm h127 mm h 148 mm h148 mm
1/8 page 1/8 p. horizontal 1/4 p. vertical 1/4 p. horizontal 1/8 page 1/8 p. horizontal 1/4 p. vertical 1/4 p. horizontal
Width 83 mm Width 172 mm Width 39 mm Width 172 mm Width 104 mm Width 210 mm Width 60 mm Width 210 mm
Height 66 mm Height 33 mm Height 245 mm Height 66 mm Height 86 mm Height 53 mm Height 297 mm Height 86 mm
1/3 p. horizontal 1/3 p. vertical 1/2 p. horizontal 1/2 p. vertical 1/3 p. horizontal 1/3 p. vertical 1/2 p. horizontal 1/2 p. vertical
Width 172 mm Width 54 mm Width 172 mm Width 83 mm Width 210 mm Width 74 mm Width 210 mm Widht 104 mm
Height 88 mm Height 245 mm Height 127 mm Height 245 mm Height 108 mm Height 297 mm Height 148 mm Height 297 mm
2/1 Seiten über Bund
im Satzspiegel
je 255 mm hoch, 194 mm breit
+ 3 mm Beschnitt (Fräsrand) im Bund
2/3 p. horizontal 2/3 p. vertical 1/1 page 1/1 page 2/3 p. horizontal 2/3 p. vertical 2/1 p. across the gutter with bleed
Width 172 mm Width 113 mm within type area with bleed Width 210 mm Width 134 mm each 306 mm high, 216 mm wide
Height 164 mm Height 245 mm Width 179 mm Width 210 mm Height 185 mm Height 297 mm + 3 mm trimming (gutter bleed)
Height 270 mm Height 297 mm across the gutter
Ad formats in bleed: 3 mm all-round bleed. Special formats on request. For ads over gutter, allow for overlap. Important for bleed ads: texts or frames must be placed at least 5 mm from the bleed edge! 16FACTS & TECHNOLOGY
Year: 19th volume 2021 Magazine format: DIN A4 – 210 mm wide x 297 mm high
Publisher: Holzmann Medien GmbH & Co. KG Type area: 172 mm wide x 245 mm high
Gewerbestraße 2 4 columns of 39 mm width
86825 Bad Wörishofen 3 columns each 54 mm wide
Germany
Print and
Telephone +49 8247 354-01
binding method: Sheet fed offset printing, adhesive binding
Fax +49 8247 354-170
www.holzmann-medien.de Paper inner part: 100 gr/m2 (picture printing paper), cover: 200 gr/m2
www.sicht-sonnenschutz.com (picture printing paper)
Managing Publisher: Alexander Holzmann Data transmission: By eMail to disposition@holzmann-medien.de
Advertising Manager: Thomas Pohl (in charge) Data formats: High-resolution, printable PDF file, press proof or proof
Telephone +49 8247 354-185 (colour binding)
thomas.pohl@holzmann-medien.de
File resolution: 300 dpi (CMYK)
Editorial: Reinhold Kober (Editor in Chief)
Colours: Printing colours (CMYK) according to ISO 12647-2 (PSO).
Telephone +49 8247 354-231
reinhold.kober@holzmann-medien.de Data archiving: Print documents/media are not archived for more than 1 year
after kept by the publisher for the last insertion.
For further contacts, see page 41.
Terms of payment Warranty: In case of incomplete or incorrect data/printing material a
and bank details: Within 14 days from the invoice date without deduction complaint cannot be accepted. The format of the advertisement
VAT number DE 129 204 092 document must be the same as the advertisement.
Sparkasse Memmingen Contact
IBAN: DE50 7315 0000 0000 1017 09 Media disposition: Sabrina Bader
BIC: BYLADEM1MLM Telephone +49 8247 354-192
disposition@holzmann-medien.de
Webshop: Because we also sell issues of sicht-sonnenschutz in our
webshop, we need a PDF of the bound insert to the mail address
of the media disposition.
Delivery address for inserts
and bound-in inserts: Industrie-Buchbinderei Kassel
c/o Mr Timo Träbing
Otto-Hahn-Straße 25
34253 Lohfelden, Germany
Delivery note: Password siso No. xxx/2021
17SPECIAL PUBLICATION
BESCHATTUNG KOMPAKT/GLAS KOMPAKT (EDITION 2021)
Brief description: glas kompakt/beschattung kompakt offers you as a special
publication of GFF and sicht+sonnenschutz the opportunity to
Early bird special
Frühbucheraktion present your company in detail.
until 01/03/2021:
bis 01.03.2021: Distribution: 8,000 recipients of GFF including subscribers, 5,000 recipients
10
10%%discount!
Rabatt! of sicht+sonnenschutz including subscribers, 3,000 architects,
a total of 1,700 trade visitors at the most important trade fairs
2021 to 2023 and 300 copies of Holzmann Medien.
Form of advertising: Company portraits (one, two and four pages)
Two- and four-page portraits can also be combined with an
advertisement.
Format: 210 x 210 mm
Print run: 18,000 copies
Distribution: Print edition: By separate mail directly to the recipients
Online: E-paper at www.gff-magazin.de,
www.sicht-sonnenschutz.com and
www.glas-beschattung-kompakt.de
Dates: Booking deadline 06/08/2021
Sample pages for Publication 24/09/2021
one-sided and
Price: One-page portrait: € 2,000.–
double-sided portraits
Two-page portrait: € 4,000.–
Four-page portrait: € 6,500.–
The prices do not include the currently valid legal value added tax
Colours: Print according to DIN ISO 12647-2
Information flyer.
18THE INTERNATIONAL
SPECIAL PUBLICATION R+T MARKETS
Brief description: 'R+T markets' is the exclusive international publication of leading
European specialist publishers, which we edit by the lead management
of sicht+sonnenschutz together with our cooperation partner Messe
Stuttgart at R+T 2022.
The objective of 'R+T markets' is, in addition to Germany, to provide a
compact overview of important international sun protection markets
as well as to move trends and products into the focus. In addition to
the fair, partners are the involved specialist publishers.
R+T markets is aimed at a top-class international audience and appears
cross-media in print and online (ePaper).
Facts and figures: Date of publication: 10/09/2021
Closing date/
Printing material: 06/08/2021
Language: English
Print run: 5,000 copies
Format: DIN A4
Scope: 52 pages
Distribution: Print edition (5,000 copies)
• 200 copies at the pre-press conference for R+T 2022
• 4,300 visitors of R+T 2022
• 360 specimen copies (20 per advertising partner)
• 140 copies Holzmann Medien
Online edition
• Distribution of an ePaper several times via the newsletter
sicht+sonnenschutz aktuell (over 1,100 recipients, and rising)
and the trade fair newsletter R+T News (approx. 7,000 recipients).
• Various posts on Facebook and tweets on Twitter.
• Prominent integration incl. linking on the websites of
sicht+sonnenschutz and the R+T Stuttgart.
Advertising: Format: 1/1 pages only
Availability: 16 places inside and also cover page 2 and 4
Conditions: € 1,300.– inner part
€ 1,600.– cover
All prices plus statutory VAT - not eligible for discounts or agency commission!
Due to the limited advertising space, the principle applies: first come, first serve!
19CIRCULATION AND DISTRIBUTION ANALYSIS
1 Circulation monitoring: 3.1 D
istribution according to the Nielsen regions/Federal states:
2 Circulation analysis: Copies per issue as an annual average Nielsen region I
(July 1, 2019 to June 30, 2020) Schleswig-Holstein 2.58 % 241
Hamburg 1.26 % 118
Lower Saxony 7.90 % 739
Print run: 10,000 of which abroad Bremen 0.56 % 52
Total circulation: 9,855 505 Nielsen region II
North Rhine-Westphalia 15.94 % 1,491
Paid circulation: 348 92 Nielsen region IIIa
Copies subscribed: 328 86 Hesse 9.82 % 918
Rhineland-Palatinate 4.58 % 429
thereof 0 Mitgliederstücke 0 Saarland 0.91 % 85
20 Mehrfachstücke 5 Nielsen region IIIb
Baden-Wuerttemberg 16.75 % 1,566
Other sales: 20 6
Nielsen region IV
Single-copy sale: 0 Bavaria 23.24 % 2,173
Free copies 9,507 413 Nielsen region V
Berlin 2.10 % 196
thereof 96 laid out 0 Nielsen region VI
1 display location 0 Brandenburg 2.44 % 228
Remaining, file and archived 145 Mecklenburg-West Pomerania 1.17 % 109
Saxony-Anhalt 3.03 % 283
copies:
Nielsen region VII
Saxony 4.36 % 408
Thuringia 3.36 % 314
3 Geographical distribution analysis: Total circulation national 100.00 % 9,350
Distribution abroad:
Proportion of the
total circulation Europe 99.60 % 503
German-speaking countries 93.62 % 473
Economic region % Copies thereof Austria 50.28 % 254
National 94.88 9,350 thereof Switzerland 43.34 % 219
Abroad 5.12 505 EU countries (without Germany/Austria) 4.63 % 23
EU countries (others) 1.35 % 7
Total circulation 100.00 9,855
Non-european countries 0.40 % 2
Total circulation abroad 100.00 % 505
20ANALYSIS OF RECIPIENT STRUCTURE
1.1 Branches of trade/industrial sectors/types of companies:
WZ 2008 Code Recipient groups Proportion of the total circulation
(according to classification of industrial sectors 2008)
in total National Abroad
% Copies copies copies
Processors
43298 Roller shutters and 23.77 % 2,342 2,122 220
sun protection mechatronic technicians 25.53 % 2,516 2,462 54
43336 Interior decoration 27.22 % 2,683 2,551 132
251/25621 Metal construction/doorway construction
Commercial trade
4613/4673/46733/46734/ Structural elements/building materials/hardware trade/ 6.50 % 641 636 5
46735/4674 window construction
Construction (planning)
711/7111/71113/71122 Architecture and planning offices 8.54 % 841 836 5
43999 Lighting and facade planers 2.95 % 291 288 3
35 Building and energy consultants 0.74 % 73 73 0
10/11/13-15/17/20/22-32 Producing industry 1.11 % 109 92 17
41-43 other civil engineering, structural engineering and finishing 3.02 % 298 238 60
trades (interdisciplinary)
Other recipient groups
85/91010/94 Education and teaching/special interest groups/libraries 0.22 % 22 22 0
and archives
Subscribers (without sector definition) 0.40 % 39 30 9
Total circulation 100.00 % 9,855 9,350 505
1.2 Size of the business entity: not ascertained 2.2 Socio-demographics: not ascertained
2.1 Job characteristics: not ascertained 2.3 Decision areas or purchasing intentions: not ascertained
21READER ANALYSIS
High degree of affinities
On average, the questioned readers have been reading sicht+sonnenschutz for narrow 5 years.
The questioned readers of sicht+sonnenschutz peruse the journal an average of 1.8 times.
They spend 29 minutes reading an issue.
55 % of the questioned readers have read all of the last 10 issues.
Contact with the journal
I have been reading sicht+sonnenschutz for ... 1 time 47 %
1-5 years 71 % 2 times 38 %
6-10 years 23 % 3 times 9%
11 years and longer 4% 4 times or more 6%
Not specified 2%
Issues read Reading time
1-3 issues 14 % Up to 1 hour 92 %
4-6 issues 16 % Over 1 to 1.5 hours 4%
7-9 issues 15 % Over 1.5 hours or longer 4%
10 issues 55 %
Source: Reader analysis 2018
Basis: 175 readers in Germany
22READER ANALYSIS
Use of the journal
On average, sicht+sonnenschutz is read by another 1.4 people as per statement of the questioned readers.
45 % of the questioned readers archive the entire magazine, respectively distribute/archive individual articles, 39 % put it into circulation.
31 % of the questioned readers read at least half of the journal.
Journal retention Additional readers
Journal is archived 29 % 1-2 additional readers 41 %
Individual articles are 3-4 additional readers 18 %
circulated/archived 19 %
Journal is put into circulation 39 % 5 or more additional readers 3%
Journal is discarded 58 % No additional readers 38 %
Use of the journal Relevance of advertisements in
sicht+sonnenschutz
I read nearly every article 4%
Very important/important 33 %
I read about half of the articles 27 %
Less important 54 %
I read less than half of the articles 33 %
Completely unimportant 13 %
I read only a few pages 36 %
Source: Reader analysis 2018
Basis: 175 readers in Germany
23READER ANALYSIS
Magazine acceptance/topic interest
Evaluation of rubrics*/articles** Evaluation of the editorial content***
Rubric: Praxistipp 86 % Understandable 96 %
Technical contributions 85 % Competent 93 %
Articles about cases of demage 75 % Informative 92 %
Utility texts about
73 % Believable and objective 91 %
connection and installation
*Catgories „using very willingly“/“using willingly“ on a 4 point scale
**Categories „very interesting“/“rather interesting“ on a 4 point scale Clearly arranged 90 %
Related to practise and
88 %
useful
Actually 82 %
Relevance of strategies****
sicht+sonnenschutz reports from the Provides problem
85 % 75 %
perspective of the processors/sun solvings
protection manufactors/assemblers ***Categories strongly applies and „rather applies“ on a 4 point scale
sicht+sonnenschutz researches 68 %
very often on site For survey:
Telephone interviews with 175 readers
sicht+sonnenschutz speaks with
the participants of the branch, 68 % Main unit: pool of recipients of the magazine sicht+sonnenschutz
e.g. in interviews Quota sampling analogue to the recipients file according to occupational
sicht+sonnenschutz opposes groups and recipients type (subscription vs. in rotation)
controversial opinions 68 % Implementation of the survey:
teleResearch GmbH, Institut für Marktforschung in Ludwigshafen
****Categories „very important“/“rather important“ on
a 4 point scale
Source: Reader analysis 2018
Basis: 175 readers in Germany
24READER ANALYSIS
Managerial data
Sector Function/Position of the interviewed person
Roller shutters/sun protection/assembler 21 % Board member/owner/general manager
Interior design 25 % Business management employee 16 %
Metal/doorway construction 20 % Master craftsman 2%
Industry 6% Family member assistance 4%
Specialised trade 5% Other employee 6%
Architect/planer/energy consult/
22 %
other
Not specified 1%
Business size Decision-making authority
1-5 employees 64 % I decide alone 53 %
6-10 employees 13 % I decide with others 37 %
11-20 employees 12 % I prepare decisions 2%
21-50 employees 4% I advise, give suggestions 4%
51 or more employees 5% I’m not involved in decision 1%
Not specified 2% Not specified 3%
Source: Reader analysis 2018
Basis: 175 readers in Germany
25DIGITAL
26sicht-sonnenschutz.com
AT A GLANCE DAILY NEWS FROM THE SUN PROTECTION
AND GATES BRANCH
COMPREHENSIVELY
researched top subjects, daily industry news, the topics of the current
print edition and a multimedia gallery with picture series, exclusively filmed interviews
and videos of the most important industry events.
Online reach Of which mobile
7,012 visits 2,206 visits
11,594 page impressions 3,176 page impressions
(Monthly average January to July (Monthly average January to July
2020, IVW tested) 2020, IVW tested)
CAMPAIGN PLANNING
Lots of best practice examples and the current reach figures can be found
in the sicht+sonnenschutz digital portfolio.
'sicht+sonnenschutz' digital portfolio.
27ADVERTISING SPACE XXL
FOR EVEN MORE ATTENTION
DYNAMIC SITEBAR
NEW CPM € 150.–
The Dynamic Sitebar takes the right-hand skyscraper position and always remains visible.
Dynamic Sitebar
When the user scrolls, the Dynamic Sitebar remains in place (sticky).
The advertising format adapts to the respective screen size and thus dynamically uses the
maximum available space on the right-hand side of the website.
Delivery: Desktop
HOMEPAGE TAKEOVER
CPM € 170.–
Homepage Takeover
Getting more advertising space is impossible. Attention-grabbing combination of
FireplaceAd and Billboard.
Delivery: Desktop
WALLPAPER
CPM € 135.–
Wallpaper
Combination of Superbanner and Skyscraper. The wallpaper frames
the website at the top and right-hand side.
FireplaceAd
Delivery: Desktop
FIREPLACEAD
CPM € 160.–
Combination of two Skyscrapers and the Superbanner. The FireplaceAd frames the website
on three sides. When scrolling, the Skyscrapers on the left and right are sticky.
Delivery: Desktop
28DISPLAY
Strong performance and branding formats. Played out in the field of high-quality content.
Superbanner | Billboard (940 x 250 pixels) CPM € 150.–
Superbanner Sticky Superbanner (728 x 90 pixels) CPM each € 80.– Large format, positioned between navigation and
XXL Superbanner XXL Superbanner (728 x 250 pixels) CPM € 85.– Billboard content with plenty of space for design and
Attention-grabbing advertising format with full-surface information. A prominent stage for your advertising
presence, top or bottom. Use in the immediately message.
visible area with great creative scope for design. Delivery: Desktop
Delivery: Desktop, Tablet
Sticky Superbanner
Skyscraper (160 x 600 pixels) CPM € 90.– Overlay (300-550 x 250-400 pixels) CPM € 120.–
Placed at the right or left side of the screen; remains Fade-in takes place directly above the content when
XXL Skyscraper
in the user's field of view while scrolling. the website is called up.
Skyscraper
Skyscraper
XXL Skyscraper (300 x 600 pixels) CPM € 95.– Delivery: Desktop, Tablet
Overlay
Skyscraper variant in oversize.
Delivery: Desktop
TandemAd CPM € 130.– BanderoleAd (770 x 250 pixels) CPM € 125.–
Superbanner Simultaneous playout of two classic advertising The advertising material lies in the directly visible area
formats within the same page impression. like a strip across the website. Best suited for concise
Skyscraper
Delivery: upon request advertising messages.
Medium AdBundle CPM € 135.– Delivery: Desktop
Rectangle
(Joint) delivery of three different classic advertising Banderole
media.
Delivery: upon request
29MULTISCREEN
One format — all devices! Whether desktop, tablet or smartphone.
HalfpageAd (300 x 600 pixels) CPM € 110.– VideoAd Price from € 560.–
The integration in the content area of the site We adapt and integrate your video to the look
ensures that the user's attention is drawn to this & feel of the website.
HalfpageAd
striking advertising format. To make users aware of the VideoAD, we place
a teaser box on the start page and the subpages
of the website. For the teaser, you have 120
characters of text and an image available.
You choose how long you want to run the
campaign.
Medium Rectangle (300 x 250 pixels) CPM € 100.–
Prominent placement in the content of the
website, centrally and in the user's field of vision.
Medium
Rectangle
'sicht+sonnenschutz' Branding Day.
Exclusive display of your advertising message. Daily and
weekly booking possible – please contact us!
Choose your desired format for the exclusive addressing
of our users in an exclusive period
'sicht+sonnenschutz' very targeted.
CPM markups:
€ 5.- for targeting | € 5.- for frequency capping
30MAXIMUM ATTENTION
EVEN ON THE SMALLEST SCREENS
MOBILE INTERSCROLLER
NEW CPM € 150.–
• Particularly attention-grabbing advertising format.
• Advertising material lies behind the content and is displayed
by scrolling through the view port, while being completely
exposed.
• Does not only communicate an advertising message, but
guarantees also a high brand awareness.
• Ensures full user attention for a few seconds.
• Delivery: Mobile
MOBILE OVERLAY
CPM € 120.–
• When the website is called up, the ad fades in, directly over
the content and is closed by the user.
• Delivery: Mobile
31MOBILE
Target mobile users for your device optimized campaign.
Mobile MMA Banner CPM Mobile MMA Banner sticky CPM
MMA 6:1: 300-320 x 50 pixels € 80.– MMA 6:1 sticky: 300-320 x 50 pixels € 85.–
MMA 4:1: 300-320 x 75 pixels € 85.– MMA 4:1 sticky: 300-320 x 75 pixels € 90.–
MMA 2:1: 300-320 x 150 pixels € 95.–
MMA 1:1: 300 x 250 pixels € 100.–
(Medium Rectangle)
HalfpageAd: 300 x 600 pixels € 110.–
MMA 6:1 MMA 4:1 MMA 2:1 MMA 1:1 HalfpageAd MMA 6:1 MMA 4:1
Know what matters.
The monthly IVW MEW statement transparently documents our
device access.
An average of 31,5 %* of page impressions
for sicht-sonnenschutz.com took place on mobile
* (IVW Online January to July 2020)
32CONTENT MARKETING CONTENT IS KING,
BUT CONTENT PLUS CONTEXT IS KING KONG. (LUIS DI COMO)
NATIVEAD OUT
• Image-text display that is designed in the look & feel of an editorial post and is
ANZEIGE
marked as an advertisement.
• NativeAD Out links to an external landing page.
• Placement: in content or sidebar
• Duration: min. 4 weeks
Teaser • Reporting: end of runtime (AdImpressions and clicks)
Landingpage Price: from € 300.–
des Kunden
NATIVEAD IN
• Image-text display that is designed in the look & feel of an editorial post and is
ANZEIGE
marked as an advertisement.
• NativeAD In links to a microsite (one-pager) where you can embed text, images,
videos and links.
Content
• Placement: in content or sidebar
Teaser
• Duration: min. 4 weeks
ANZEIGE • Reporting: end of runtime (AdImpressions and clicks)
Price: from € 525.–
Extend Reach | Crafts XXL.
• on the B2B skilled crafts portals of the individual specialist titles
• across the entire crafts channel
33CONTENT MARKETING
ADVERTORIAL
We build an exclusive microsite (= content page) for you, which is kept in the look &
feel of the website. The microsite is designed to your liking — you can integrate a wide
range of information and content such as images, files, videos and links.
The microsite is available on the selected website for a period of at least 4 weeks.
• Reporting: after end of runtime (AdImpressions, dwell time and click values of all
clickable elements)
• Example
The advertorial is flanked by numerous traffic push measures to redirect our users to
the microsite.
The following traffic push elements can be included:
• Fixed NativeAD In (ROS)
• Display advertising
• Mobile advertising
• Content ads in the newsletter
NativeAd Social
In media • Social media posts
Display News- Price: from € 750.–
advertising letter
Mobile
advertising
TRAFFIC PUSH
Extend reach | Crafts XXL.
• on the B2B skilled crafts portals of the individual specialist titles
• across the entire crafts channel
34LEAD GENERATION
WHITEPAPER
For the whitepaper we build an exclusive microsite (content page).
limited Similar to the advertorial, you can insert content such as images, files, videos,
inks and of course the whitepaper. The collected, GDPR-compliant leads
availability are passed on to you
Duration: flexible, depending on the budget and/or number of leads,
that are to be achieved.
Set up microsite: € 900.–*
Traffic Push: Fixed NativeAD In, Newsletter Ads
Upon request: Reach extension on the comprehensive B2B trade portals Deutsche
Handwerks Zeitung und handwerk magazin
Reporting: after end of runtime (statement & rating, AdImpressions, dwell time
and click values of all clickable items)
UPON REQUEST
Content Creation: Our editorial team creates the content for your whitepaper.
NativeAd In Newsletters THE FOLLOWING LEAD MODELS ARE AVAILABLE:
TRAFFIC PUSH
Basic Lead | Plus Lead | Premium Lead |
CPL € 50.–* CPL € 100.–* CPL € 150.–*
The following data The following data will The following data will be
will be requested: be requested: requested:
• Email address • Email address • Email address
• First name, last name • First name, last name
• Address • Address
• Company name
• Position in the company
*not eligible for discount or AE
35sicht+sonnenschutz aktuell
AT A GLANCE
FACTS AND FIGURES
Subscribers → Sending frequency Open rate → Reporting
1,126 (07/2020) monthly 33.94 % (2020) automated
978 (01/2019) (Usually Wednesday) 31.83 % (2019) after seven days
Publication Data delivery
Issue date admanagement@holzmann-medien.de
January 20/01/2021 15/01/2021
February 17/02/2021 12/02/2021
March 24/03/2021 19/03/2021
April
28/04/2021 23/04/2021
(Trade fair Newsletter heimtextil)
May 26/05/2021 21/05/2021
June 23/06/2021 18/06/2021
July 28/07/2021 23/07/2021
August 25/08/2021 20/08/2021
September 22/09/2021 17/09/2021
October 20/10/2021 15/10/2021
November 24/11/2021 19/11/2021
December 15/12/2021 10/12/2021
36NEWSLETTER
Closer to the customer. Land your message directly in your target group's mailbox!
Newsletter ContentAd Price € 180.– Newsletter FullAd (468 x 60 pixels) Price € 160.–
Image-text display that is designed in the look & feel of an Image display placed between editorial posts. The FullAd
editorial article and marked as an advertisement. links to an external landing page (e.g. company website).
ContentAd In addition, 50 characters for the headline and 350 FullAd
characters of continuous text are available to optimally
communicate your advertising message.
In this format, you get three external links — these are
installed in the headline, logo and body text.
Newsletter Billboard (600 x 240 pixels) Price € 210.– Newsletter Logo Newsletter exclusive sponsoring Price € 500.–
Large and prominent format with plenty of space for design As an exclusive sponsor, secure a newsletter for your
and information, which is placed between high-quality advertising. In addition to the installation of your company
content / articles. Brand awareness guaranteed! ContentAd logo in the header, two advertising formats are available
Billboard
It links to an external landing page within the content, which are placed in the editorial
(e.g. company website). newsletter. Choose the formats — ContentAd, FullAd, and
the billboard are available.
Billboard
TOP 1 Placement in
sicht+sonnenschutz aktuell.
Against a surcharge of € 50.– no problem.
CTR-Star.
The most popular and successful form of advertising for our
advertisers is the ContentAd.
37STANDALONE
DROP YOUR MESSAGE EXCLUSIVELY DIRECTLY INTO THE
MAILBOX OF YOUR TARGET GROUP!
OUR CONTACTS — YOUR CONTENT!
Your benefit:
Newsletter • Attention in the target group that is relevant to you
• No scattering losses
• Contact quality: qualified traffic for your website / offer
• Prominent and exclusive presentation without competitors
• Increased adoption through co-branding with our media brand
• Full transparency and measurability through our reporting
• > 1,100 high-quality contacts, direct target group access
• individual sending date
Price per release:
• TSP* € 768.– (*Thousand subscribers prize)
• Example
Performance miracle.
The most successful form of advertising in the field of
Newsletter Advertising.
38ETTLINGEN,
5 TO 6 NOVEMBER 2021
THE GFF PRAXISTAGE
The GFF PRAXISTAGE will take place for the fifth time on 5 and 6 November 2021.
The success of the past events has encouraged us to continue on our path consistently to
provide an attractive two-day platform every two years with lectures, panel discussions and
workshops, accompanied by renowned speakers, and to give the industry the opportunity
to exchange views.
Together with our conceptual carrier and partner, the Fachverband Glas Fenster Fassade
Baden-Württemberg, Holzmann Medien presents with its trade magazine GFF and the
competence in the craft sector, which has grown over many years, a varied program relating
to the building envelope and takes up current/explosive topics that affect the whole sector.
An evening event completes the congress and gives the opportunity to meet colleagues in
a relaxed atmosphere.
AT A GLANCE
Location: Radisson BLU Hotel, Am Hardtwald 10, 76275 Karlsruhe-Ettlingen, Germany
Appointment: Friday, 5 November 2021 and Saturday, 6 November 2021
Organiser: Holzmann Medien with the trade magazines
The branch meeting of the year GFF and sicht+sonnenschutz
Conceptual
Carrier: Fachverband Glas Fenster Fassade Baden-Württemberg
Target group: Craftsmen, entrepreneurs and manufacturers who deal with the material
glass, the window construction, the facade and the building envelope as
well as planners, architects and experts.
Lectures. workshops. discussions Program: Available at www.gff-magazin.de/praxistage (subject to changes)
Become a sponsor! Currently the congress is planned as a face-to-face event.
Depending on the corona situation, we reserve the right to carry
An event by Conceptual carrier out the GFF PRAXISTAGE in hybrid or completely digital form.
Fachverband We keep you informed.
Glas – Fenster – Fassade
Baden-Württemberg
39YOUR COMPETENT PARTNER FOR
BUSINESS AND TRADE MEDIA
40CONTACTS
Executive Editor: Editorial Department: Editorial Department: Editorial Department:
Reinhold Kober Kirsten Friedrichs Fiona Kellner Matthias Metzger
Telephone +49 8247 354-231 Telephone +49 151 26680822 Telephone +49 8247/354-116 Telephone +49 8247 354-107
reinhold.kober kirsten.friedrichs fiona.kellner matthias.metzger
@holzmann-medien.de @holzmann-medien.de @holzmann-medien.de @holzmann-medien.de
Holzmann Medien GmbH & Co. KG
P.O. Box 13 42
Advertising Manager: Advertising Sales: Media Administration: 86816 Bad Wörishofen
Thomas Pohl Florian Faab Sabrina Bader Telephone +49 8247 354-01
Telephone +49 8247 354-185 Telephone +49 8247 354-125 Telephone +49 8247 354-192 Telefax +49 8247 354-170
anzsiso@holzmann-medien.de
thomas.pohl florian.faab disposition
www.sicht-sonnenschutz.com
@holzmann-medien.de @holzmann-medien.de @holzmann-medien.de www.holzmann-medien.de
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