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MEDIA KIT 2019
Philosophy Taste understands that when it comes to connecting there is no greater way than over shared meal with family and good friends. And when it comes to what’s on the menu, inspiration is key. Whether our readers are creating a celebratory dinner for a special occasion, a beautiful cake for a morning tea or simply getting a wholesome yet delicious weeknight dinner on the table as quickly as possible, Taste is their trusted friend travelling with them on their food journey. Designed to work with the seasons and celebrate the best of New Zealand produce when it is at its peak, each issue of Taste offers a carefully curated recipe collection that never fails to inspire and get readers excited about trying new dishes. Taste takes the best of the food trends and works them into practical cooking solutions that are suited to Kiwi foodies with each issue becoming a constant kitchen companion that readers revisit time and time again.
Profile
Total readership (aged 10yrs+): 199,000
Frequency: Quarterly | Cover price: $9.99
Distribution: Nationwide, through supermarkets, bookstores, service stations,
dairies and specialist retail outlets
Taste readers Core target
•T
ake pride in calling themselves foodies. YO U N G FO O D I E S
They like to cook from scratch, try • Foodies aged 25-54
new products, and are creative and • Average age 44
experimental in the kitchen, trying
new recipes every week URBAN DWELLERS
•A
re social and enjoy entertaining at • 78% live in metropolitan areas
home, and also love exploring the food (Auckland, Hamilton, Wellington,
scene; dining out once a week Christchurch, Dunedin)
•C
rave simple, wholesome home-
cooked food and baking, but also seek SHOPPERS
health conscious on-trend recipes and • 89% are total household shoppers
ingredients (from cult superfoods to • 60% are main household shoppers
food lifestyles, e.g. Paleo)
YO U N G FA M I L I E S
•A
re interested in global food ideas, exotic
ingredients and learning new techniques • Family oriented, 50% have kids
to upskill in the kitchen 0-17 in the household
•A
re busy, and want to balance a full-on
A B OV E - AV E R AG E I N C O M E E A R N E R S
life with eating well
• 57% are in socio 1-3
•A
re ethically aware, conscious of
• Have an above-average household
how their food choices impact the
income (11% above NZ average)
environment, buy organic food when
possible, and are prepared to pay more
TRENDSETTERS
for better ingredients and locally-sourced
• Primary readers of Taste magazine are
products
outspending the average NZ’er by +25%
•L
ove a good tipple, often having a drink
when it comes to food/beverages
to unwind after work or enjoying wine
• 22% more likely than the typical New
with their meal
Zealander to be among the first to try
Source: Nielsen CMI Jul17-Jun18 new food items
Editorial sections
Good to know In Season Fast Food Free From
New products, events, ideas and trends FRESH FROM THE MARKET ‘What am I going to make for dinner?’ is Today’s eating regimes are vast and varied.
for the season. Recipes showcasing our picks of the best one of the most-common questions we ask. Our recipe collections are tailored for
seasonal produce and how to make them Here we provide solutions for the dinner the growing trend of lifestyle eating and
shine in a dish. dilemma with family-friendly recipes that explore vegetarianism and veganism,
ON THE COOKING CALENDAR are quick, easy and delicious. sugar-free and gluten-free cooking.
Recipe features that highlight the main
cooking events of a season.
AND TO DRINK
We highlight our seasonal wine pick and
the best options available as well as recipes
for mixed beverages for those who are a bit
more adventurous. Continued next page.
Editorial sections
Continued
Made from Scratch Make the Most of World on a Plate Bake it
Everyone loves homemade so these recipes Who doesn’t want to get more out of the Our menus are much more than meat We all love a treat and here we provide
designed to celebrate the desire to create products in their pantry or fridge? We and three veg these days and our recipe recipes that will please all - from
artisan products at home and learn new highlight a particular ingredient and collections bring global dishes and decadent desserts to simple slices and
techniques. showcase the versatility. inspiration into Kiwi homes. beautiful biscuits and let’s not forget
our Cake of the Season.
Issue themes J A N U A R Y/ F E B R U A R Y/ M A R C H 2 0 1 8 The Summer issue • Long nights for mouth-watering BBQs • Summer Salads to share • Summer Alfresco eating A P R I L / M AY/ J U N E 2 0 1 8 The Autumn issue • Cooler evenings with start of the Autumnal appetising recipes • Baking and making for Easter and for Mother’s Day • Stock up the cupboards with late harvest recipes J U LY / A U G U S T / S E P T E M B E R 2 0 1 8 The Winter issue • Slow cooking for longer nights • Pies and soups and • Hot puddings for cool nights • Winter menu inspiration for Mid winter entertaining. OCTOBER/ NOVEMBER / DECEMBER 2018 The Spring & Christmas begins issue • Out of the cold and into fresh and scrumptious Springtime dishes • Our favourite vegetables of the season showcased and recipies to match. • Within this issue, a ‘Prepare for Christmas’ section, with edible gifts, Christmas Cake, entertaining ideas and plan ahead recipes
Online
Taste’s online home, Food To Love, is
New Zealand’s biggest recipe destination
with more than 20,000 recipes.
While Taste is a magazine they keep, Food to Love is a tool
that readers use to engage with Taste every day.
• More recipes added daily than any other New Zealand site
• Powered by NZ’s largest portfolio of trusted food brands:
Taste, Food magazine, New Zealand Woman’s Weekly,
Australian Woman’s Weekly, Woman’s Day and more
• Delivers fresh and creative ideas from quick,
healthy weeknight meals to dinner party menus
•T ips, tricks and inspiration to help our online
audience become even better in the kitchen
•C lean, modern, user-friendly design works
seamlessly across all devices and platforms
•E xtensive data tagging ensures relevant,
accurate and searchable recipe recommendations
•S upported by the wider brand portfolio of
magazines, websites, email and social media
Increase the frequency of Reinforce your Taste Sponsored content, Rich data platform means
your message and extend magazine campaign to an collections and high profile great opportunities for
your campaign’s reach with engaged online audience rich media ads make targeted advertising
an integrated campaign for exciting advertising
opportunities
Taste TV & videos
• Taste TV brings the recipes from Taste magazine to life Print magazine
with short how-to videos Readership: 199,000
• The videos create a range of integration options for advertising
(at its highest readership
partners – from product placement to customised videos developed
specifically to showcase your brand since June 2012)
Readers • This engaging content can be shared with our fast-growing digital
audience, and also released through our partners digital assets
• Primary readers spend
Actions taken by Taste Primary Readers 1hr 39mins with their copy
• Picking up Taste an average
• 63% consider buying • 134% more likely of 6.2 times
something they’ve than the typical New • More than 382,000 monthly
seen in a magazine Zealander to have touchpoints*
been to a wine/food
• 56% go to events festival or vineyard/
they’ve seen advertised brewery in the past Brand community
in magazines 3 months
Social media & digital
• 61% buy something • 44% had wine with
after seeing it in a a meal in the past
magazine month (27% more Facebook
likely than the typical Over 25,000 followers
• 22% have dined at a New Zealander)
restaurant in the past Taste delivers recipes and Instagram
week • 61% have done some
home baking in the foodie lifestyle inspiration 19,000 followers
• 7 1% talk to someone past week (26% more to its audience 24/7
about something they likely than the typical Foodtolove.co.nz
have seen or read in a New Zealander) 119,000 unique visits (October 2017)
magazine
• 73% cooked a meal
from scratch in the
past month (+12%
more likely than
the typical New Events EDM
Zealander) • Taste has held a range of successful activations, from interactive cooking
Food To Love’s weekly EDM keeps our most
demonstrations to hosted dinners with renowned chefs and food writers
engaged subscribers up to date with what’s
• Taste events are a powerful way for advertising partners to have
Source: Nielsen CMI Jul17-Jun18 *Monthly Touchpoints: Taste print readership, happening on the website and in the magazine.
GA FTL Unique Visits, Taste Social & NZ Only Facebook reach to August 2018 a conversation directly with our audience
The EDM has over 35,000 subscribers.
• Our in-house activations team can design a bespoke event for your
brand to ensure it is noticed in an effective and engaging way
Advertising specifications
Advertising rates
Inside front cover DPS $12,000 NB: These rates are
agency commission
bearing, exclusive of
Double page spread $10,000
GST and for four-colour
advertising. Guaranteed
Outside back cover $6,900 positions will carry a
10% loading fee. Bauer
Full page $6,400 Media reserves the
right of final approval
of all magazine
Branded issue sponsorship advertisements. Rates
are quoted in NZ dollars
and exclude GST of 15%
Dimensions (run of book) Includes In partnership with tagline on the cover.
which will be added to
the above rates with
Brand advertising: Inside front cover and invoicing.
TYPE AREA (MM) TRIM (MM) BLEED (MM) Outside Back Cover. 1 x Double Page Spread recipe
advertorial. (including recipe development and
Double page spread 267 x 400 297 x 440 307 x 450
photography) appearing in print and online on
Full page 267 x 190 297 x 220 307 x 230 foodtolove.co.nz.$25,000
Deadlines
ISSUE DESCRIPTION ON SALE C A N C E L L AT I O N D E A D L I N E BOOKING DEADLINE M AT E R I A L D E A D L I N E
Summer Taste nz jan/feb/mar 18 26 December 2017 24 November 2017 5 December 2017 8 December 2017
Autumn Taste nz apr/may/jun 18 26 March 2018 23 February 2018 6 March 2018 9 March 2018
Winter Taste nz jul/aug/sep 18 18 June 2018 18 May 2018 29 May 2018 1 June 2018
Spring/Christmas Taste nz oct/nov/dec 18 3 September 2018 3 August 2018 14 August 2018 17 August 2018
Contact Commercial Brand Manager Kath Gola (09) 308 2723 027 403 5344 kgola@bauermedia.co.nz Direct Sales Manager Emi Hooper 027 203 9518 emihooper@bauermedia.co.nz Classifieds Sales Manager Kim Chapman (07) 578 3646 classifieds@addictionadverts.co.nz Production Co-ordinator Raewynn Cowie (09) 308 2758 www.bauermedia.co.nz
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