MEDIA KIT 2019 - Contact us - Florists' Review
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MEDIA KIT
2019
Contact us
Florists’ Review
221 SW 33rd St.
Topeka, KS 66611
800.367.4708
advertising@floristsreview.com
www.floristsreview.com
COMMITMENT TO ADVERTISIERS
Dear Advertiser,
During the past two years, Florists’ Review has undergone a metamorphosis, using
better quality paper in a larger format, topnotch design featuring amazing images,
plus stories and features illuminating all that is exciting in the floral world and the
individuals creating it. We have also invested in a new
digital magazine and now have an extensive presence
on social media, making your advertising messaging
more appealing and with additional reach.
With the help of Readex Research, we recently conducted
a reader survey to make sure that we are delivering what
floral designers and florists want to know, learn, experience
and enjoy. When asked about the products presented by
you, our advertisers, we were delighted to learn that 80
percent of our readers have purchased as many as 10 of
your products in a 12-month period. Ninety-five percent
are responsible for product purchasing for their businesses,
and a whopping 93 percent keep the magazine so that
they can refer to it again and again.
In addition to offering advertising within our monthly
magazine, we have a new menu of special supplements and significant creative
opportunities as vehicles to tell your product story and to reach your customers
in different ways. Please contact me or our advertising sales team to discuss
how we can help you implement your business strategies for 2018/19.
Thank you for sticking with us during the transition. We take seriously the
investment you make with Florists’ Review and are committed to making it
the most sought-after resource for people in the business of cut flowers,
resulting in your success. Let’s bloom together!
Florists’ Review publisher
travis@floristsreview.com
(800) 367-4708, ext. 707
While many things have
changed in the floral industry
since 1897, one thing has not:
Florists’ Review remains the
brand leader.
Independent Perspective
ONLY publication not owned by
an association or wire service.
Coveted List
ONLY publication with a diverse,
targeted list of subscribers who pay
for the magazine and buy floral-
related products and services.
Connected to Our Audience
ONLY publication with electronic
editorial content sent directly
to buyers’ in-boxes.
reach out
Creating better content
means expanding our
voice to cover all aspects
of our industry.
stay connected
2019
JANUARY - Put Yourself First! Creativity, Business and Work-Life Balance
American Floral Trends Forecast - Quarterly Update
Business Kickoff Issue: Set goals for 2019!
Holiday/Season/Event: Valentine’s Day, Roses
Ad close: 10/23/18 Materials due: 10/25/18
FEBRUARY - The Age of the Studio Designer - How Will Retail Re-emerge?
Business: Branching Out into New Products and Services
Holiday/Season/Event: Spring/Easter: Administrative Professionals Day/Week,
Bulb Flowers/Plants, Balloons
EDITORIAL CALENDAR
Ad close: 11/20/18 Materials due: 11/26/18
MARCH - Create with Intention - In life, Business and Design
Business: Find Your Niche to Make It Big!
Holiday/Season/Event: Prom, Mother’s Day, Gardening Trends
Ad close: 12/20/18 Materials due: 12/26/18
APRIL - American Floral Trends Forecast - Quarterly Update - Weddings
“Picture-perfect Weddings Contest” Winners
Business: Marketing to Brides – Best Practices
Holiday/Season/Event: Graduations and Recitals, Mother’s Day
Ad close: 1/21/19 Materials due: 1/23/19
MAY - Sunset Style - Floral Design in the Mountain West
Business: Setting and Managing COGS, Markups and Margins for Maximum Profitablility
Holiday/Season/Event: Summer Conventions and Gift Markets
Ad close: 2/20/19 Materials due: 02/22/19
JUNE - Floral Design Matters - How We Heal, Unite and Celebrate with Flowers
Business: Marketing: Stay with Your Customers for the Long Haul
Holiday/Season/Event: Weddings
Ad close: 3/20/19 Materials due: 3/22/19
JULY - Floral Couture - What’s Chic in Flowers for Design and Wearables
American Floral Trends Forecast - Quarterly Update - Christmas
Business: Finding Money in Specialty Floral Designs
Holiday/Season/Event: Christmas in July; Summer Parties
Ad close: 4/22/19 Materials due: 4/24/19
AUGUST - Modern Sympathy - How Flowers Fit with Changing Customs and Morés
Business: How to Market and Grow Your Sympathy Business
Holiday/Season/Event: Fall, Back to School
EDITORIAL CALENDAR
Ad close: 5/20/19 Materials due: 5/22/19
SEPTEMBER - Fall and Winter Weddings
Business: Make Sure You’re Profitable Doing Wedding Work
Holiday/Season/Event: Halloween, Fall
Ad close: 6/20/19 Materials due: 6/24/19
OCTOBER - Holiday and Corporate Parties and Events
Business: Public Relations: Very Intentional PR and Marketing Agendas
How to Add Value to Your Customers’ Events
Holiday/Season/Event: Thanksgiving, Christmas
Ad close: 7/22/19 Materials due: 7/24/19
NOVEMBER - French Provençal Design - Mediterranean Floral Design in Wedding,
Event and Sympathy Work
Business: Upgrading Your Website. Why It Pays to Stay Current
Holiday/Season/Event: Thanksgiving, Christmas
Ad close: 8/20/19 Materials due: 8/22/19
DECEMBER - Christmas Trends 2020
Business: Gearing Up for Spring. What Do I Need to Do to Get Ready?
Holiday/Season/Event: Christmas, New Years
Ad close: 9/20/19 Materials due: 9/24/19
BONUS DISTRIBUTION
2019 JULY
AIFD National Symposium
JANUARY Atlanta Int’l Gift & Home Furnishings Market
Atlanta Int’l Gift & Home Furnishings Market Arizona State Florists Assn. Convention
Dallas Total Home & Gift Market Fun N’ Sun
Florida State Florist’s Assn. Convention La Mart Summer Market
NY NOW Oklahoma State Florists’ Convention
World Market Las Vegas South Carolina Florist Assn. Convention
Tennessee State Florists’ Assn. Convention
FEBRUARY Texas Floral Expo (TSFA)
Georgia State Florists Assn. Convention West Texas New Mexico Florist Assn. Convention
Great Lakes Floral Expo
LA Mart Winter Market AUGUST
Northeast Floral Expo Arkansas Florists Assn. Convention
North Carolina State Florists Assn. Convention
NY NOW
MARCH
Illinois State Florists Assn. Convention SEPTEMBER
Louisiana State Florists Assn. Convention North Dakota State Florists’ Assn. Convention
Maine State Florists Assn. Convention Ozark Florist Assn. Convention
South Dakota Florists Assn. Convention SAF Annual Convention
Texas Floral Showcase (TSFA)
World Floral Expo OCTOBER
Wisconsin & Upper Michigan Florist’s Assn. Iowa’s Florists Assn.
Montana Florists Assn.
JUNE Proflora
International Floriculture Expo Texas Floral Showcase
Dallas Total Home & Gift Market WF&FSA Floral Distribution Conference
DON’T MISS OUT
ON THESE SPECIAL
OPPORTUNITIES
American Floral Trends Forecast
January 2019
Ten pages of design trends read
again and again by your customers
Deadline 10/23/18
Wedding Trends Forecast
April 2019
Deadline 1/21/19
Christmas Trends Forecast
July 2019
SPECIAL SUPPLEMENTS
Deadline 4/22/19
American Grown Farm & Flower Guide
July 2019
Market your farm and top crops. Includes a
“Botanical Index” of American Grown flowers.
Upgrade your listing in the “Flower Farm
Index” to stand out.
Early-bird Deadline 3/15/19
Regular Deadline 3/29/19
Company Profile
Create brand awareness with a special two-
page advertorial. You provide the information
and pictures, and we will create the profile
for your company.
Any Month
Floral Designer Sponsorship
Your product showcased in a “How To” segment,
created by a top trending floral designer
Any Month
AUDIENCE & CIRCULATION
Breakdown of Florists’ Review Subscribers
Florists’ Review has the most dedicated readership in the industry.
Unlike other magazines whose subscription is part of a membership
package, our readers actually write a check to subscribe.
They value the magazine and read it cover to cover!
Studio shops / Designers
30%
Wholesalers 3%
42% Traditional florists
Wedding / Event planners 5%
7%
Students
21%
Other
(Includes supermarkets, garden centers,
mass markets, craft stores, etc.)
Distribution to Wholesalers
We have 100 wholesalers in our magazine distribution
program, which is important for the following reasons: 94%
of our subscribers come
80%
from the U.S.A.
• This provides us with a constant stream of new subscribers.
• This provides us with exposure to event planners and other
nontraditional buyers. of our readers have
• Wholesalers see your products in the magazine. purchased as many as
10 products they have
• Wholesalers use our magazine to influence customers to seen in FR during a
buy more products. 12-month period.
12,000 readers
77%
93% keep the magazine in their
library for future reference. More than 45 years old
Your product is 50/50
PURCHASED by Brick-and-mortar shops vs. studios
Florists’ Review
readers. Cities 39%
61% Small
Are involved in purchasing
95%
towns
everything from flowers, to
supplies to business services.
Say the advertising they see
70% in Florists’ Review is relevant
to their business needs.
85% women to 15% men
38%
Your advertising dollars
best spent here.
62%
79%
Have businesses small to large,
only 38% with sales above $300k
“Florists’ Review is the
best publication for
information for florists.” 82%
Employ or work with a staff
of 9 or less
PRINT ADVERTISING REACH & ENGAGEMENT
Magazines show Advertising
the highest return on in magazines raises
advertising spend brand awareness &
(across 1400 advertising campaigns)
purchase intent
magazines
display
cross media
+6% +4% +11%
linear TV
BRAND PURCHASE PURCHASE
mobile
AWARENESS INTENT INTENT
Issue Readers Issue Readers Issue Readers
digital video Who Saw Ad
» » Advertising in magazines increases
sales on both print & digital platforms
New Magazine,
766
New Print Magazines
Special Editions
& Bookazines
134 Launched in 2017
*with frequency of quartly or greater
debuted in 2017
Print Magazine Ads WORK
PAPER READERS READ MORE:
• more focused attention, less distraction
65%
of our readers
• higher comprehension and recall
take action after
• stimulates emotions and desires
seeing a print
• preferred by majority (even millenials) #magazine ad
• drives sensory involvement which contributes to reader impact
• slower reading speeds
Source: 2018 Media Fact BookSLOW FLOWERS JOURNAL is an
award-winning editorial project
Debra Prinzing
written by Debra Prinzing and
created for Florists’ Review readers
showcasing local, seasonal and
SLOW FLOWERS JOURNAL
sustainable flowers. Ongoing features
7.7
cover retail flower shops, studio social media
florists, wholesale florists, farmer-
florists, USA-made floral products &
impression
accessories, innovators/influencers per month
in the Slow Flowers community. million
#slowflowers
17k average monthly
Facebook reach
are interested in
20k combined
Instagram reach
60% reading more about
locally grown flowers
*of Florists’ Review social media
Subscribers
3.1k impressions for
American
Flowers Week
are interested in
50% reading more about
the farmer-florists’
11k
movement average monthly
downloads for Slow
*of Florists’ Review Flowers Podcast
SubscribersDIGITAL ADVERTISING
Website Banner Ads 7k Unique Monthly Visitors
Online Florists’ Review is the only
publication in our industry with a
comprehensive website to attract
viewers and drive traffic. Our website
is new, fresh, intriguing and viewable
on mobile devices. floristsreview.com
300w x 600h pixels
300w x 250h pixels
728w x 90h pixels
Sourcebook Directory
7k Unique Monthly Visitors
Highlight your company with a full-page
profile. Be part of the floral industry’s only
complete online directory of products and
services, with more than 1,300 company
listings. This is where floral buyers look
for products from trusted suppliers.
Upgrade your listing with 10 photos
and expanded copy.
Design of the Week 16k Subscribers Product Offer Eblasts 16k Subscribers
Deliver your sales Send a message
message every about your products
Monday morn- or company easily
ing, when nearly and affordably with
15,000 readers our email market-
receive a video ing options. Your
how-to floral marketing message
design delivered will be sent exclu-
right to their sively to our readers’
in-boxes. Your in-boxes on a date
ad is placed of your choice.
adjacent to the Limited spaces
design video. available.
240w x 400h pixels 800 pixels wideStay Connected
Facebook 21k Likes Twitter 12.2k Followers
SOCIAL MEDIA ADVERTISING
Instagram 21k Followers Pinterest 347k Monthly Views!
Stats You Can’t Ignore
21 k 21 k 12.2 k 4k 13 kADVERTISING DIMENSIONS
A 15% discount on the gross rate is given for print-ready files.
display ad gross rates per issue
Ad size 1x 3x 6x 12x
Full Page $3,210 $3,000 $2,840 $2,500
2/3 Page $2,665 $2,525 $2,410 $2,150
2/3 1/3
1/2 Page $1,985 $1,860 $1,800 $1,595 vertical vertical
1/3 Page $1,240 $1,180 $1,125 $1,070
Gallery Ad $500
ad sizes width x height
Two page spread 18 ” x 10.875” Full-Page Ad Files
(with bleed) 18” x 11.125” Content must fit in trimmed
area 9 x 10-7/8”. Include
Full Page 9” x 10.875” full 0.125” bleeds. To ensure
(with bleed) 9.25” x 11.125” important content does not
get cut off, fit all text and
2/3 Vertical 5.3” x 9.8125” images 0.25” inside trimmed
1/2 Horizontal 8.125” x 4.75” area.
1/2 Vertical 3.8875” x 9.8125”
1/3 Square 5.3” x 4.75”
Ad Layout
Layout must be made to final 1/2
1/3 Vertical 2.475” x 9.8125”
ad size. Florists’ Review advises
against crossing “gutter” in vertical
two-page facing ad with either
Gallery 3.5” x 3”
lettering or design.
Calendar strip ad 9” x 1.5”
(with bleed) 9.25” x 1.75”
Calendar Strip Ad Template below (not to scale)
gallery
Imagery can extend to the edges and
must include a .125” bleed
TEXT CANNOT GO OUTSIDE THIS AREA
1.75” (8.38”W X 1.2” H)
height
1/2
9.25” width horizontal
classified ads rates per issue
Ad size Copy 3x 6x
3” 24 lines of copy $210 $200
1/3
2.5” 20 lines of copy $175 $170 square
2” 16 lines of copy $150 $145
1.5” 12 lines of copy $115 $110
1” 8 lines of copy $90 $85
0.5” 4 lines of copy $65 $65
Classified column width is 2.475”SUPPORTED APPLICATIONS **Picture File Format
Supported applications are listed below in order of All ad images need to be CMYK format and at a
preference. Macintosh platform is preferred. Files minimum 300-dpi resolution at their applied size. RGB
created on a PC might require font substitution and type colors will be converted to CMYK color. Florists’ Review
manipulation due to incompatibility. will not be responsible for color quality of advertiser-
• Adobe Acrobat PDF file: CMYK color, embedded fonts*, supplied RGB images, but every effort will be made to
300-dpi resolution, include bleed where applicable. provide pleasing color.
• Keep trim and registration marks outside of the
bleed area. SENDING FILES
• Adobe Illustrator: CMYK color, EPS file with MagHub
fonts* and images** embedded. Or, include all fonts Approximately one week prior to the date your
and supporting picture files**. advertising materials are due, you will receive an email
• Adobe Photoshop: CMYK color, EPS or TIF file, 300 dpi. message from smtp@maghub.com. This email will
FILE SPECIFICATIONS
• Adobe InDesign, CS4 or later: CMYK color, export as an contain a link to your private account in the “Client
EPS or PDF. Include full bleed where applicable. Center” on our secure MagHub site; simply click on that
link and upload your ad materials. Your “Client Center”
Note: Florists’ Review does not support and will not accept Adobe account will be password protected, dedicated and
PageMaker, QuarkXPress, Microsoft Publisher, Microsoft Word, secure for your company, and only you will be able to
Microsoft PowerPoint, Aldus FreeHand, Corel WordPerfect or access it.
Corel Draw files.
Florists’ Review will not be responsible for type reflows or NEW ACCOUNTS
mistakes, type raster or image transparency issues when a laser The first ad placed by a new advertiser must be prepaid.
print or low-resolution PDF proof is not provided. After the first ad, credit terms are available upon
Florists’ Review will not guarantee color quality when a SWOP- approval of credit application.
certified proof is not provided.
NET RATES
*Fonts A 15 percent discount on the gross rate is given for
Florists’ Review will accept only digital files created with print-ready files.
PostScript fonts. All fonts (printer and screen) used in the
digital ad file must be included. This includes fonts used CANCELLATIONS
in any EPS file imported into the page layout document. A charge of 50 percent of the space cost, plus any
applicable production costs, will be made for any
Note: The use of TrueType or MM fonts might require font advertising canceled after the deadline.
substitution or type manipulation, or might cause the digital
ad file to be rejected due to font platform incompatibility. Font
substitution is at Florists’ Review’s discretion. Every effort will be
ADDITIONAL SERVICES
made to match the original typeface and letter spacing, provided Please call for price quotes on Inserts, Gatefolds,
a proof has been submitted with the digital ad. Posters, Reply Cards, Mini Catalogs, Post-it
Notes and Cover Tip-ons.
Address contracts, space orders and ad materials to:
Florists’ Review
Advertising Department
221 SW 33rd St.
Topeka, KS 66611
advertising@floristsreview.comDESIGN SOLUTIONS
WildFlower Media Inc. is more than a publishing company — we can assist you
with a variety of marketing programs. We have been helping our corporate clients
with their marketing for more than 10 years, and we can help you, too.
PHOTOGRAPHY AND DESIGN SERVICES
stock photography custom photography
Purchasing stock photography can be We can photograph your products
a smart way to obtain a professional in our studio and size the images
image at an affordable price. Our library correctly for printing or electronic
contains thousands of copyright-free usage. We are the experts in floral
images that are released for repurpos- and product photography.
ing one year after publication date. White background shot: $75
Current Advertisers: Styled studio shot: $250
$75 for a photo containing your product
$150 for a photo without your product
Non Advertisers: $175 per photo
It is always a delight to work with the Florists’ Review
team. They are professional, responsive and super
creative! We work with them for all of our advertising
needs worldwide, as well as our social media content
and our marketing materials. They always come up
with fresh and creative ideas for all our projects.
I don’t know what we would do without them!
Joey Azout, president
Alexandra Farmsprint services
We may be the best resource for
your next printing job project. We
have access to affordable overseas
printing services. No job is too large
or too small.
Priced per project
FIRST TRUE BLUE ROSE
graphic design Cut Garden Rose Variety Guide
and copywriting
Graphic design and writing for
the floral industry is our expertise.
Projects we have completed for our
customers includes catalogs, books,
brochures, calendars, posters, news-
letters, signage, sleeves, business
cards and packaging.
Priced per project
ELECTRONIC
email signature lines
We can create a custom email
signature line with an image to add
pizazz to your email correspondence.
The image can change monthly,
bimonthly or seasonally.
$55 per new item
One-time email signature: $75E S S
O C
PR
IN
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